What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014
- by Kathryn Perry
A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) 
  Marketing—CX Central is your hub for all things Marketing related at 
OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to 
personalize the modern marketing journey to improve customer loyalty. We’re 
hosting more than 60 breakout sessions, half of which will highlight customer 
success stories from marquee brands including Bizo, Comcast, Dell, Epson, John 
Deere, Lane Bryant, ReadyTalk and Shutterfly. 
   
    
  Moscone 
West, Levels 2 and 3To learn more about how modern marketing works, 
visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle 
Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and 
Responsys). You also can check out our stations for Vertical Marketing Best 
Practices, the Markie Awards, and more!
 
  CX Spotlight Sessions  
   
    “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University 
 
    “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” 
Jennifer Agustin, Bizo 
 
    “Expanding Your Marketing with Proven Testing and Optimization,” Brian 
Border, Shutterfly and Matthew Balthazor, Epson 
 
    “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, 
Oracle 
   
  A Special Marquee SessionDell’s Hayden Mugford will 
speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” 
She will highlight how the organization built a digital ecosystem that supports 
a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global 
Marketing team worked with multiple partners to innovate integrations with 
Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a 
content management system (CMS) that enables 100 percent customized e-mails. The 
program doubled average order values for nurtured contacts versus non-nurtured 
and tripled open and click-through rates versus push e-mail.
 
  It Wouldn’t Be an Oracle Marketing Cloud Event Without a 
Party!We’re hosting CX Central Fest:  a unique customer experience 
specifically designed for attendees of CX Central. It will include a chance to 
rock out at a private concert featuring Los Angeles indie electronic pop group, 
Capital Cities! Join us Tuesday, September 30 from 7-9 p.m.
 
  Other Oracle Marketing Cloud Session Highlights  
   
    Thought leadership by role 
 
    Exploring the benefits of moving to the Cloud 
 
    Product line roadmaps and innovations in Marketing 
 
    Technical deep dives for product lines within Marketing 
 
    Best practices and impactful business measurements 
 
    Solutions that are integrated across CX 
   
  Target AudienceSession content is geared toward 
professionals in Marketing, Marketing Operations, Marketing Demand Generation, 
Social: Chief Marketing Officers, Vice Presidents, Directors and Managers.
 
  OutcomesCustomers attending Marketing—CX Central @ 
OpenWorld will be able to:
 
   
    Gain insight into delivering consistent cross-channel marketing 
 
    Discover how to provide the right information to the right customer at the 
right time and with the right channel 
 
    Get answers to burning questions and advice on business 
challenges 
 
    Hear from other Oracle customers about recommended best practices to help 
their organization move forward 
 
    Network and share ideas to help create a strategy for connecting with customers in better ways 
   
  Resources At a Glance  
   
    Register Now  
    Track Site—View Marketing Sessions
 
  
  
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    Focus 
on Session Doc  
    Downloadable 
Justification Email 
   
  OpenWorld is a fabulous way for you to see all that Oracle 
Marketing Cloud has to offer. Register today.