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  • Microsoft PowerPivot for Excel 2010 – book coming in September

    - by Marco Russo (SQLBI)
    As you might already know, I and Alberto Ferrari are writing a book about PowerPivot 2010 for Excel. The official title is Microsoft PowerPivot for Excel 2010: Give Your Data Meaning and you can already order it on Amazon ! However, it will be published in September 2010, and it is reasonable considered we are still in writing mode… Well, before buying it, consider that we are writing the book for the “real user” of PowerPivot, who doesn’t have a knowledge of MDX, multidimensional databases, ETL,...(read more)

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  • Adventures in the Land of CloudDB/NoSQL/NoAcid

    - by KKline
    Cloud, Bunny, or CloudBunny? Last year, some of my friends from Quest Software attended Hadoop World in New York. In 2009, I never would've guessed that Quest would be there with products, community initiatives, as a major sponsor and with presenters? There were just under 1,000 attendees who weren’t the typical devheads and geekasaurs you'd normally see at very techie events like Code Camps, SQL Saturdays, Cloud Camps and or even other NoSQL events such as the Cassandra Summit. We're talkin' enterprise...(read more)

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  • Favorite moments of JavaOne

    - by Tori Wieldt
    There are so many events and sessions to attend at JavaOne, it's unfair to ask people to choose just one thing they liked, but here are some favorite moments: I loved meeting many open source contributors and friends I have not met in person before and seeing that projects like e.g. Hudson are alive and kicking and have a great future ahead of them. -Manfred Moser My "The Problem with Women" session. It had LOADS of interactivity from the audience, who really helped to make that session.  I came out if it with a real sense of optimism - we love our jobs, we love what we do, and we should be proud of telling everyone about it to attract different talent into the industry. (Read her blog JavaOne: The Problem With Women - A Technical Approach for details.) -Trish Gee My kudos to Oracle for making the presentation materials quickly available to the public. Some of them were already available during JavaOne. Lots of slide decks are already there, and in some cases you may even find the video recordings too. Go to http://www.oracle.com/javaone and select JavaOne Technical Sessions.  -Yakov Fain I loved that not only was James Gosling present at the Community Keynote (which felt more like the keynotes of old times [big space, big screens, fun and tech]) but he was also found wandering the halls of the Hilton the day prior. Bring back James! Add back the toys section in the Community Keynote. Let the t-shirt tossing begin anew. These are "small" things that really fire up the community. -Andres Almiray Seeing James Gosling at JavaOne was a real shot in the arm for Java.  He needs to be there every year. -Frank Greco +42 on having James and the T-shirt tossing. -Stephan Janssen The session "Integrate Java with Robots, Home Automation, Musical Instruments, and Kinect." Fabiane Nardon explained connecting Jenkins to jHome to a truck horn placed in their sysadmin's bedroom. She dubbed it "extreme feedback."  -Tori Wieldt The User Group Forum [on Sunday] was a success! Congratulations Bruno Souza and John Yeary and everybody that were involved. I believe it really helps to increase community participation! There were lots of interesting talks, and great discussion with JUG leaders and members. Thank you Oracle for supporting that! -Yara Senger What was your favorite moment? Please comment! 

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  • Advanced Continuous Delivery to Azure from TFS, Part 1: Good Enough Is Not Great

    - by jasont
    The folks over on the TFS / Visual Studio team have been working hard at releasing a steady stream of new features for their new hosted Team Foundation Service in the cloud. One of the most significant features released was simple continuous delivery of your solution into your Azure deployments. The original announcement from Brian Harry can be found here. Team Foundation Service is a great platform for .Net developers who are used to working with TFS on-premises. I’ve been using it since it became available at the //BUILD conference in 2011, and when I recently came to work at Stackify, it was one of the first changes I made. Managing work items is much easier than the tool we were using previously, although there are some limitations (more on that in another blog post). However, when continuous deployment was made available, it blew my mind. It was the killer feature I didn’t know I needed. Not to say that I wasn’t previously an advocate for continuous delivery; just that it was always a pain to set up and configure. Having it hosted - and a one-click setup – well, that’s just the best thing since sliced bread. It made perfect sense: my source code is in the cloud, and my deployment is in the cloud. Great! I can queue up a build from my iPad or phone and just let it go! I quickly tore through the quick setup and saw it all work… sort of. This will be the first in a three part series on how to take the building block of Team Foundation Service continuous delivery and build a CD model that will actually work for any team deploying something more advanced than a “Hello World” example. Part 1: Good Enough Is Not Great Part 2: A Model That Works: Branching and Multiple Deployment Environments Part 3: Other Considerations: SQL, Custom Tasks, Etc Good Enough Is Not Great There. I’ve said it. I certainly hope no one on the TFS team is offended, but it’s the truth. Let’s take a look under the hood and understand how it works, and then why it’s not enough to handle real world CD as-is. How it works. (note that I’ve skipped a couple of steps; I already have my accounts set up and something deployed to Azure) The first step is to establish some oAuth magic between your Azure management portal and your TFS Instance. You do this via the management portal. Once it’s done, you have a new build process template in your TFS instance. (Image lifted from the documentation) From here, you’ll get the usual prompts for security, allowing access, etc. But you’ll also get to pick which Solution in your source control to build. Here’s what the bulk of the build definition looks like. All I’ve had to do is add in the solution to build (notice that mine is from a specific branch – Release – more on that later) and I’ve changed the configuration. I trigger the build, and voila! I have an Azure deployment a few minutes later. The beauty of this is that it’s all in the cloud and I’m not waiting for my machine to compile and upload the package. (I also had to enable the build definition first – by default it is created in disabled state, probably a good thing since it will trigger on every.single.checkin by default.) I get to see a history of deployments from the Azure portal, and can link into TFS to see the associated changesets and work items. You’ll notice also that this build definition also automatically put my code in the Staging slot of my Azure deployment – more on this soon. For now, I can VIP swap and be in production. (P.S. I hate VIP swap and “production” and “staging” in Azure. More on that later too.) That’s it. That’s the default out-of-box experience. Easy, right? But it’s full of room for improvement, so let’s get into that….   The Problems Nothing is perfect (except my code – it’s always perfect), and neither is Continuous Deployment without a bit of work to help it fit your dev team’s process. So what are the issues? Issue 1: Staging vs QA vs Prod vs whatever other environments your team may have. This, for me, is the big hairy one. Remember how this automatically deployed to staging rather than prod for us? There are a couple of issues with this model: If I want to deliver to prod, it requires intervention on my part after deployment (via a VIP swap). If I truly want to promote between environments (i.e. Nightly Build –> Stable QA –> Production) I likely have configuration changes between each environment such as database connection strings and this process (and the VIP swap) doesn’t account for this. Yet. Issue 2: Branching and delivering on every check-in. As I mentioned above, I have set this up to target a specific branch – Release – of my code. For the purposes of this example, I have adopted the “basic” branching strategy as defined by the ALM Rangers. This basically establishes a “Main” trunk where you branch off Dev and Release branches. Granted, the Release branch is usually the only thing you will deploy to production, but you certainly don’t want to roll to production automatically when you merge to the Release branch and check-in (unless you like the thrill of it, and in that case, I like your style, cowboy….). Rather, you have nightly build and QA environments, or if you’ve adopted the feature-branch model you have environments for those. Those are the environments you want to continuously deploy to. But that takes us back to Issue 1: we currently have a 1:1 solution to Azure deployment target. Issue 3: SQL and other custom tasks. Let’s be honest and address the elephant in the room: I need to get some sleep because I see an elephant in the room. But seriously, I can’t think of an application I have touched in the last 10 years that doesn’t need to consider SQL changes when deploying code and upgrading an environment. Microsoft seems perfectly content to ignore this elephant for now: yes, they’ve added Data Tier Applications. But let’s be honest with ourselves again: no one really uses it, and it’s not suitable for anything more complex than a Hello World sample project database. Why? Because it doesn’t fit well into a great source control story. Developers make stored procedure and table changes all day long while coding complex applications, and if someone forgets to go update the DACPAC before the automated deployment, you have a broken build until it’s completed. Developers – not just DBAs – also like to work with SQL in SQL tools, not in Visual Studio. I’m really picking on SQL because that’s generally the biggest concern that I hear. But we need to account for any custom tasks as well in the build process.   The Solutions… ? We’ve taken a look at how this all works, and addressed the shortcomings. In my next post (which I promise will be very, very soon), I will detail how I’ve overcome these shortcomings and used this foundation to create a mature, flexible model for deploying my app – any version, any time, to any environment.

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  • Customer Feature - "Test for Success"

    To compete, companies need to deploy their applications sooner, at lower cost, and without service interruption—and the way to do that is through rigorous testing in real-world conditions. Find out how Oracle can ensure bulletproof application quality and help organizations meet their mission-critical operational goals with new testing solutions.

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  • A Complete Customer Experience Solution (3 of 3 in 'No Customer Left Behind' Series)

    - by Kathryn Perry
    A guest post by David Vap, Group Vice President, Oracle Applications Product Development In my previous post, I talked about taking three concrete steps to improve your customers' overall experiences: 1) understand your customer, 2) empower your ecosystem, and 3) adapt your business. To do these effectively and efficiently, it's important to find the right technology that can bridge the gaps across your channels, interactions, departments, and repositories. Oracle has spent the past three years and more than six billion dollars acquiring and developing some of the world's best-of-breed applications. The result is the most comprehensive customer experience (CX) portfolio offering in the World - bar none: ATG Best in Class Selling Experiences Fatwire Best in Class Marketing Experiences Inquira Best in Class Support Experiences Endecca Best in Class Search Experiences RightNow Best in Class Service Experiences Vitrue & Involver Best in Class Social Marketing Collective Intellect Best In Class Social Listening We don't expect organizations to eat the CX elephant in one bite, nor should they try to. There are key strategic initiatives within each of the four main pillars of our customer experience offering for which we deliver solutions: 1. Customer Experience for Marketing Social Listening and Engagement Social Marketing Marketing Websites Demand Generation and Lead Management Marketing and Loyalty Management 2. Customer Experience for Commerce Search, Navigation & Content Delivery Cross-Channel Commerce Targeting & Product Recommendations Social Commerce Order Management & Fulfillment Retail Store Operations 3. Customer Experience for Sales Sales Force Automation Social Selling Territory & Quota Management Revenue Forecasting Partner Relationship Management Quote to Cash Incentive Compensation 4. Customer Experience for Service Cross-Channel Customer Service Knowledge Management Social Customer Service Eligibility Management Contracts, Assets, and Entitlements Industry-Specific Solutions eBilling Oracle's customer experience portfolio is socially infused at each layer of our pillars rather than simply bolted on as a side process. This combines with the power of the Cloud to run the parts of the solution that need the access, efficiency, and agility from a managed infrastructure. You can get the compliance control from on-premise backbone infrastructure systems that run your business and don't change that often. Please take advantage of our teams of Oracle customer experience professionals and our key agency and technology partner ecosystem. They can help you develop strategic solution roadmaps that build and deliver customer experience and that are tailored to your business needs and objectives. No one has built a better customer service portfolio to manage the entire customer journey than Oracle. It is backed by CX thought leadership programs, a commitment from our executives, and a worldview that your technology decisions must be driven by your customer experiences to succeed. If you’d like to follow up on this conversation, please leave a comment or contact me at [email protected]. You can get more information on Oracle’s complete customer experience solution here.

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  • Questions about Microsoft's new Cloud certification

    - by makerofthings7
    I'm evaluating taking the cloud certification exams from Microsoft, and have a few questions How highly do you think employers will value this exam? What job roles would require this cert? In your personal experience, how would this certification be weighed against other factors such as real world experience, other certifications, and having a Bachelors degree? If you mention that other certifications are more valued, which ones are they?

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  • ISE (Germany) and Techdata Azlan: Exadata win over IBM at Immonet

    - by Javier Puerta
    Immonet, a subsidiary of German media company Axel Springer, provides cross-media real estate marketing via the Internet, newspapers, and other channels. The Immonet.de website is the number two German property portal with approximately 1.8 million unique visitors per month and over than 950,000 current online offerings. Read here how ISE solved with Exadata the performance problems that Immonet was experiencing.

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  • Caliber Point Launches Republic, A Platform-Based Multi-Tenant HR Service Delivery Solution

    - by jay.richey
    Caliber Point Business Solutions Ltd., a leading Business Process Outsourcing (BPO) service provider and a Hexaware Technologies subsidiary, today announced the launch of Republic - their multi-tenant HR services delivery solution. Built on the Oracle E-Business Suite Release 12, this ready to use platform will cater to multiple clients under a secure and shared environment. This launch will identify Caliber Point as one of the first BPO service providers in India and one of the few in the world to provide a complete platform-based BPO service. More at http://bit.ly/9yyJDW

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  • Advice on Project Management Software?

    - by Zenph
    I was wondering, does anybody work as part of a team, or as a project manager who highly recommends a certain project management solution (self-hosted or otherwise) ? Ideally I want something where I can manage the entire project, and also manage the financial side of things too. Should also add a few other things: notifications for team members for individual projects version control integration (like codebase) real time collaboration like chat

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  • Exciting product releases (and one disappointing thing) with Mix10

    - by Jeff
    Sadly, I'm not at Mix this year, for the first time in a few years. It's a little harder to go if you work for Microsoft, oddly enough. And then there's this little guy next to me, who at ten days old really needs his daddy to be around! But oh, the excitement of what Microsoft has in store! It's great to finally see all of these major releases coming together for Microsoft developer products. There is a great deal of excitement among people internally no matter where you work, because there is so much cool stuff in the pipe. In case you live under a rock...Visual Studio 2010 - Great to see all of the positive feedback on the Twitter and what not. I've been using it on one of my home products for awhile, and I really like it. The newer nightly builds of ReSharper also seem to be gaining speed in quality as well. I like the new debugging features, and the text readability is not imagined. Love it.Silverlight 4 - I've been running a couple of minor SL3 apps on my personal sites for awhile now, and I'm thrilled with the platform. With a couple of key concepts down, .NET folk like you and me can do some stellar things with this, and if you're a Mac nerd (like me), it's all kinds of awesome to be able to build stuff for it without the agony of Objective-C and X Code.Windows Phone 7 Series - A few weeks ago you got to see the shiny new UI that went beyond the icon grid, and now you've got the developer story as well. That I can adapt my existing Silverlight apps with minimal effort to work on the phone is pretty powerful. Millions of .NET devs just because phone developers, using the tools they already know. How great is that?ASP.NET MVC2 - The final bits shipped last week, and there was much rejoicing. I love this framework because of the testability and the real ability to get to the true mechanics of HTTP. The other cool thing is the speed at which the framework has evolved. v2 in less than a year is pretty "un-Microsoft" in a lot of eyes.The video of keynotes and sessions is starting to appear on the Mix site, but for reasons I can't understand, they're WMV downloads. For real? Not that helpful for Mac folk. Why wouldn't they be using a Silverlight player?In any case, the thing that continues to motivate me is that getting what you imagine on to the Internet gets easier every year. This is not a new revelation for me. I've only been at Microsoft for four months, but I've felt this way for years. I'm thrilled to be a part of it.

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  • Mystical Energy Wallpaper Collection for Your iPad

    - by Akemi Iwaya
    The air starts to crackle around you as bright light appears, serving as a portal that transports you into a whole new and strange world beyond your imagination. Travel to new realms of thought, emotion, and energy on your iPad’s screen with the first in our series of Mystical Energy Wallpaper collections. Mystical Energy Series 1 Note: Click on the pictures to view and download the full-size versions at their individual homepages. The images shown here are in thumbnail format.                     

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  • Free SEO Analysis using IIS SEO Toolkit

    - by The Official Microsoft IIS Site
    In my spare time I’ve been thinking about new ideas for the SEO Toolkit , and it occurred to me that rather than continuing trying to figure out more reports and better diagnostics against some random fake sites, that it could be interesting to ask openly for anyone that is wanting a free SEO analysis report of your site and test drive some of it against real sites. So what is in it for you, I will analyze your site to look for common SEO errors, I will create a digest of actions to do and other...(read more)

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  • links for 2011-02-16

    - by Bob Rhubart
    On the Software Architect Trail Software architect is the #1 job, according to a 2010 CNN-Money poll. In this article in Oracle Magazine, several members of the OTN architect community talk about the career paths that led them to this lucrative role.  (tags: oracle oraclemagazine softwarearchitect) Oracle Technology Network Architect Day: Denver Registration opens soon for this event to be held in Denver on March 23, 2011.  (tags: oracle otn entarch) How the Internet Gets Inside Us : The New Yorker "It isn’t just that we’ve lived one technological revolution among many; it’s that our technological revolution is the big social revolution that we live with." - Adam Gopnik (tags: internet progress technology innovation) The Insider Threat: Understand and Mitigate Your Risks: CSO Webcast February 23, 2011 at 1:00 PM EST/ 10:00 AM PST .  Speakers: Randy Trzeciak, lead for the CERT Insider Threat research team, and  Roxana Bradescu, Director of Database Security at Oracle. (tags: oracle CERT security) The Tom Kyte Blog: An Interesting Read... Tom looks at "an internet security firm brought down by not following the most *basic* of security principals." (tags: security oracle) Jason Williamson: Oracle as a Service in the Cloud "It is not trivial to migrate large amounts of pre-relational or 'devolved' relational data. To do this, we again must revert back to a tight roadmap to migration and leverage the growing tools and services that we have." - Jason Williamson (tags: oracle cloud soa) Edwin Biemond: Java / Oracle SOA blog: Building an asynchronous web service with JAX-WS "Building an asynchronous web service can be complex especially when you are used to synchronous Web services where you can wait for the response in your favorite tool." - Oracle ACE Edwin Biemond (tags: oracle oracleace java soa) Shared Database Servers (The SaaS Report) "Outside the virtualization world, there are capabilities of Oracle Database which can be used to prevent resource contention and guarantee SLA." - Shivanshu Upadhyay (tags: oracle database cloud SaaS) White Paper: Experiencing the New Social Enterprise "Increasingly organizations recognize the mandate to create a modern user experience that transforms existing business processes and increases business efficiency and agility." (tags: e20 enterprise2.0 socialcomputing oracle) Clusterware 11gR2 - Setting up an Active/Passive failover configuration Gilles Haro illustrates the steps necessary to achieve "a fully operational 11gR2 database protected by automatic failover capabilities." (tags: oracle clusterware) Oracle ERP: How to overcome local hurdles in a global implementation "The corporate world becomes a global village as many companies expand their business and offices around different countries and even continents. And this number keeps increasing. This globalization raises interesting questions..." - Jan Verhallen (tags: oracle capgemini entarch erp) Webcast: Successful Strategies for Optimizing Your Data Warehouse. March 3. 10 a.m. PT/1 p.m. ET Thursday, March 3, 2011. 10 a.m. PT/1 p.m. ET. Speakers: Mala Narasimharajan (Senior Product Marketing Manager, Oracle Data Integration) and Denis Gray (Principal Product Manager, Oracle Data Integration) (tags: oracle dataintegration datawarehousing)

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  • Game timings and formats

    - by topright
    There are more or less standardized TV-show/movie formats and recommended timings: 1. By the early 1960s, television companies commonly presented half-hour long "comedy" series, or one hour long "dramas." Half-hour series were mostly restricted to situation comedy or family comedy, and were usually aired with either a live or artificial laugh track. One hour dramas included genre series such as police and detective series, westerns, science fiction, and, later, serialized prime time soap operas. Programs today still overwhelmingly conform to these half-hour and one hour guidelines. Source 2. In the United States, most medical dramas are one hour long. Source 3. Traditionally serials were broadcast as fifteen minute installments each weekday in daytime slots. In 1956 As the World Turns debuted as the first half-hour soap opera. All soap operas broadcast half-hour episodes by the end of the 1960s. With increased popularity in the 1970s most soap operas expanded to an hour (Another World even expanded to ninety minutes for a short time). More than half of the serials had expanded to one hour episodes by 1980. As of 2010, six of the seven US serials air one hour episodes each weekday. Source Interesting. Are there any standards of timing in game development? Well, 5-20 minutes casual games, of course. There is even a "5-minutes-game" site. And 1-hour-gamer site. Are there 1-week, 1-year, 1-eternity game formats? Chess and Go - deep games that you can study all your life; but they are played in hour or several days (pro games). Addictive long-term online role-playing games (without win-condition) are played in monthes and, possibly, years. Replayability is an important factor to consider. It's good when game design document contains a line: "A game is designed for solving in X hours". How can it be measured before there is any prototype or demo? When you know your game format, you know your audience (and vice versa). It is practical question. Are there psychological researches about dynamic of gaming interest and involvement? And is there a correlation between game format and game genre?

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  • T-SQL Tuesday 24: Ode to Composable Code

    - by merrillaldrich
    I love the T-SQL Tuesday tradition, started by Adam Machanic and hosted this month by Brad Shulz . I am a little pressed for time this month, so today’s post is a short ode to how I love saving time with Composable Code in SQL. Composability is one of the very best features of SQL, but sometimes gets picked on due to both real and imaginary performance worries. I like to pick composable solutions when I can, while keeping the perf issues in mind, because they are just so handy and eliminate so much...(read more)

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  • links for 2011-02-18

    - by Bob Rhubart
    VirtualBox: Pre-Built Developer VMs "Learning your way around a new software stack is challenging enough without having to spend multiple cycles on the install process. Instead, we have packaged such stacks into pre-built Oracle VM VirtualBox appliances that you can download, install, and experience as a single unit." (tags: oracle virtualization virtualbox) Java Space on Parleys (The Java Source) "'Oracle partnered with Stephan Janssen, founder of Parleys to make this happen. Parleys website offers a user friendly experience to view online content. You can download some of the talks to your desktop or watch them on the go on mobile devices." (tags: oracle java parleys) Why ADF Developers Should Attend ODTUG This Year (Shay Shmeltzer's Weblog) Shay says: "A new track called the "Fusion Middleware" track has been formed and it has lots of sessions for any level of ADF developer. The track is run by several Oracle ACEs who are also involved in the ADF Enterprise Methodology Group." (tags: oracle otn odtug fusionmiddleware) Wrapping up an Exciting Mobile World Congress (The Java Source) "One of the more popular topics in our booth was the use of Java in the Smart Grid. In our booth we were showing off some of the work of the Hydra Consortium whose goal it is to leverage the emerging smart grid infrastructure to securely enable the delivery of personal health data..." (tags: oracle java smartgrid) How to Audit and Monitor BI Publisher Reports Access? (Oracle BI Publisher Blog) "Do you know who is accessing to which report at what time at your reporting environment ? As you delivered the BI Publisher reports to the production environment and your users start using them as part of their daily business operations you might wonder such questions." (tags: oracle otn businessintelligence) Oracle VM VirtualBox 4.0.4 Released! (Oracle's Virtualization Blog) Fat Bloke says: "Oracle made a maintenance update release of Oracle VM VirtualBox version 4.0.4 today. You can Download it now, or read about the changes in the ChangeLog." (tags: oracle otn virtualization virtualbox) Obama says Cloud and Data Center Consolidation Will Help Curb IT Costs | WHIR Web Hosting Industry News "In the report, he estimated that the federal government could reallocate some $20 billion of IT spending to cloud computing technologies and reduce 'data center infrastructure expenditure by approximately 30 percent' through cloud computing." (tags: cloud obama datacenter) Chris Muir: ADF BC: Creating an "EXISTS" View Criteria Oracle ACE Director Chris Muir shares some ADF tips. (tags: oracle otn oracleace adf) Translation and Multiple Languages with Oracle UCM | Bex Huff Bex says: "Last year, I gave a presentation at Oracle Open World about Creating and Maintaining an Internationalized Web Site. Well, I'm happy to announce that one of the several add-ons to UCM is now available for purchase!" (tags: oracle otn enterprise2.0 ecm oracleace) ORACLENERD: Design Documentation Oracle ACE Chet "ORACLENERD" Justice makes a pledge. (tags: oracle otn oracleace database)

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  • I still think Twitter is dead &hellip; but

    - by Randy Walker
    Twitter finally hit the mainstream about 8 months ago, but I’ve been saying for a couple of years now, without a real way for the company to earn money, what’s the future fate of Twitter?  On the personal side, where is the real value for the users?  For the most part, Twitter has replaced most people’s IM (instant messaging), at least in the technology circles I run in.  It still has value for users as a communication tool.  But I see it more as a fad.  My prediction is over the next 6 months we’ll start seeing a usage drop (if we haven’t already started to see it). On the business side, how does Twitter make money?  It doesn’t.  If you use the text messaging capabilities, you see a few ads.  But most smart phone and PC users, won’t ever see them.  I still think Twitter has the best chance to make money by forcing the “collectors” to pay money.  You know what I mean by “collector”, those people that collect tons of followers or friends.  If Twitter caps the number of followers and makes you pay to have more, would you?  The normal twitter user doesn’t have that many followers, and this is where my title comes in … BUT The financial value for Twitter is really seen through businesses connecting with their customers.  I’ve seen 3 effective ways this has been accomplished. 1. Giving your customers a coupon or announcing a sale My favorite is @amazonmp3, Being a huge music lover, I get notified when they put music on sale. Various restaurants like @ruthschris_ARK will let their favorite customers know about certain specials @BluefinMemphis I was traveling through Memphis once looking for a sushi restaurant when they had %50 off if we mentioned we saw them on Twitter.  It was their first attempt at trying to encourage customers in the door, and after talking with the management, it was a huge success 2. Giveaways @namecheap Several companies have started huge marketing campaigns, but my favorite is watching companies post trivia questions, and the first person to respond wins a prize. 3. Responding to Customer Complaints I once posted a complaint about American Express (a company that I have slowly come to really dislike) but they actually had someone contact me to try and resolve the issue.  I give them credit for paying attention, but still dislike them for their horrible credit practices.

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