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  • Going home now :-)

    - by Mike Dietrich
    3 weeks of traveling through Asia and Australia - nearly 500 customers and partners in 8 workshops in Tokyo, Seoul, Beijing, Shenzhen, Singapore, Melbourne, Perth and Manila. Great people in all places, many interesting discussions, several new reference prospects for Oracle Database 11g Release 2 - YOU should upgrade as well pretty soon :-) But now it's time to go home. We are a bit exhausted but we really enjoyed it talking to and with you. And I'd suppose we'll meet again the sooner or later. Thanks to everybody - and special thanks to the local colleagues and especially to Abe-san, Kota-san, Blair Layton and Shaheen Ismail for taking care on us, organizing our workshops and the whole setup!!!

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  • Download the Mountain Views from Romania Theme for Windows 7 and 8

    - by Asian Angel
    Are you ready to add some serene and beautiful mountain scenery to your desktop? Then you will definitely want to grab a copy of the Mountain Views from Romania Theme for Windows 7 and 8. The theme comes with five wonderful images from photographer Mihai Despan to add a peaceful mood to your favorite computer. Special Note: The photos in the theme do not contain the black strip shown in the image above. Those were ‘added’ during the image editing process for our post. Uncovering Artists Through Windows Themes – Mihai Despan [7 Tutorials] Why Enabling “Do Not Track” Doesn’t Stop You From Being Tracked HTG Explains: What is the Windows Page File and Should You Disable It? How To Get a Better Wireless Signal and Reduce Wireless Network Interference

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  • Crosstalk 2012

    - by David Dorf
    There are lots of industry conferences, but I consistently hear that Oracle Retail Crosstalk is one of the better ones, presumably because its focused is on helping Oracle Retail's customers interact, share insights, and exchange ideas.  If you're an Oracle Retail customer, I strongly encourage you to register and attend.  Here's why: Two days of fantastic speakers from companies like Daphne, Kohl's, Morrisons, Abercrombie & Fitch, Hot Topic, Talbots, and Disney to name a few. Held in the heart of Chicago with store tours on Michigan Avenue Special Interest discussions on merchandising, supply chain, planning, stores, and technology. Golf, fireworks at Navy Pier, and dancing at Soldier Field And best of all, the conference is free for qualified customers. So I certainly hope to see you there!

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  • 3DS Max exporting too many vertexes for model

    - by Juan Pablo
    I have a sample model of a cube and a buddha downloaded from internet in 3ds format which I can load correctly into my program and view them without problem, but wanted to try and create my own model. I created a simple box mesh in 3ds max, and exported it as .3ds (Converted to mesh - export as .3ds) When inspecting the .3ds file with a hex viewer, I was expecting to see 8 vertexes and 12 faces declared (as the model I downloaded from internet). But what i found was that it listed 26 vertexes, and 12 faces! And when I try to load that file with my .3ds viewer, my parser isn't detecting the face block (0x4120), which is strange because it worked for other objects downloaded from internet. Do I have to set any special property in order to export a 3ds file with minimum vertexes and a vertex-index list?

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  • Portal Turret Recreation an Amazing Clone of the Original [Video]

    - by Jason Fitzpatrick
    Last week Valve, the company behind the Portal series, received a crate containing a stunning replica of the iconic Portal turret sentry. Check out this video to see the turret in action. Valve explains the origin of the crate: On September 13th, 2012, Valve received another mysterious crate from WETA Workshop. Inside was a full-scale, articulated Portal turret, complete with a motion sensor. Once again, WETA Workshop’s gone far, far beyond our expectations to deliver something truly amazing. Thank you, WETA Workshop! If you’re ready to waste a little time geeking out over awesome props, designs, and other special FX goodies, you’ll definitely want to check out WETA’s site. [via Geeks Are Sexy] How To Create a Customized Windows 7 Installation Disc With Integrated Updates How to Get Pro Features in Windows Home Versions with Third Party Tools HTG Explains: Is ReadyBoost Worth Using?

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  • The Fantastic 4 Meets the Moleman, Parts 1 and 2 [Classic Radio Show from 1975]

    - by Asian Angel
    Are you ready for a Marvel super hero blast from the past? Then sit back and get ready to enjoy twenty-two minutes of classic radio show goodness from 1975 as the Fantastic 4 meets the Moleman! Special Note: Bill Murray plays the part of the Human Torch in this two part episode. You can enjoy more of these classic Fantastic 4 radio episodes by visiting the videos search query page linked below: Fantastic 4 Radio Shows – MrWaltherppk1 [YouTube] HTG Explains: What Is Windows RT and What Does It Mean To Me? HTG Explains: How Windows 8′s Secure Boot Feature Works & What It Means for Linux Hack Your Kindle for Easy Font Customization

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  • Block elements vs inline elements in HTML: why the distinction?

    - by EpsilonVector
    The distinction between block and inline elements always seemed strange to me. The whole difference is that a block element takes up the entire width thus forcing a line break before and after the element, and an inline element only takes up as much as the content. Why not just have one type of element- an inline element where you can also apply custom height/width, and use that? You want line breaks? Insert a <br />, or maybe add a special tag in the CSS for that behavior. The way it's now, I don't see it solving any problem, and instead it only forces a property that in my opinion should be decided by a designer. So why the two types?

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  • How to share an USB device(scanner) over network (from Win to Ubuntu)?

    - by B. Roland
    Hi! I have a special thing: I want to share my scanner over the network. The scanner is connected to a Win7 machine, but I want to use it from Ubuntu 10.04... I found some methods: USB over Network - it can handle Linux Windows; and Windows Windows it has Windows (and Win CE) & Linux server, but it has only Windows client, their Linux client is coming soon - that's a drag :( - it is not free, but what uses Windows, what is free? USBip - to Linux Linux, it is free, and nice I'm looking for the other way, what can handle Win Linux thing... I prefer free things, but that thing is maybe not free...

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  • pulseaudio on ubuntu server

    - by Dan
    I am running ubuntu server, and trying to get pulseaudio working. I followed the instructions at How do I run PulseAudio in a headless server installation? At the moment, pacmd list-cards is reporting 0 cards, and I suspect this has something to do with the fact aplay is only playing sound when I run it as sudo. As far as I can tell, this means the the kernel module for my sound card is in fact loaded. I have already tried adding my user to the "audio" group, but this does not help. My questions are 1) How do I get aplay to work without running it as sudo 2) Is there anything special I need to do to make pulseaudio work at this point.

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  • RoundhousE now supports Oracle, SQL2000

    RoundhousE, the database migration software that is based on sql scripts has added support for Oracle and SQL 2000. There have also been numerous other little things, including better logging and a script run errors table. The script errors table captures what went wrong when/if your scripts are not quite up to par or there is some other issue. A special thanks goes out to http://twitter.com/PascalMestdach and http://twitter.com/jochenjonc. They worked hard on this and all I did was provide guidance...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Mounting Samsung Galaxy S2 via USB on Ubuntu 13.04

    - by argvar
    Connecting my Samsung Galaxy S2 to Windows 7 worked seamlessly. Now that I'm on Ubuntu 13.04 I'd like to access my phone's drive via the USB cable, but that's not working. When I do plug it in I get a error message in Ubuntu: Unable to mount SAMSUNG_Android Unable to open MTP device '[usb:002,008]' Then when I unplug it I see a error message on the phone: Attention Unable to find software on your PC that can recognize your device. Service pack 3, Windows Media Player, version 10 or higher, for Windows XP or Android FIle Transfer for Mac OS must be installed. You can download and install PC Kies from http://www.samsung.com/kies in order to sync data with your device, back up data, and upgrade your device (Windows and Mac OS are supported) What can I do here to fix this? I don't want to use any special software with the phone, just access the phone's drive.

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  • Finally, upgrade from Nokia X3 to Samsung Galaxy S III

    This time, something slightly different but nonetheless not less interesting, hopefully. Living on a remote island like Mauritius, ill-praised 'Cyber Island' in the Indian Ocean, has its advantages in life style and relaxed environment to life in but in terms of technological aspects it can be quite a nightmare. Well, I guess this might be different story to report about... one day. Cyber Island Mauritius Despite it's shiny advertisement as Cyber Island and business in ICT hub to Africa, Mauritius is not on the latest track of available models in computer hardware or, in the context of this article, cellulars or smart-phone, or communication technology in general. Okay, I have to admit that this statement is only partly true. Money can buy, even here in Mauritius. Luckily, there are ways and ways to deal with this outcry of modern, read: technological, civilisation issues. Online shopping you might think? Yes, for sure, until you discover in your checkout procedure that a small island in the Indian Ocean isn't a preferred destination for delivery and the precious time you spent on putting your items into your cart and feeding your personal level of anticipation gets ruined on the last stint. Ordering from abroad saves you money Anyway, I got in touch with my personal courier and luckily there were some extra-kilos left in the luggage. First obstacle sorted, we have a Transporter! Okay, on the next occasion off to Amazon online and using their Prime service for fast delivery. Actually, the order was placed on Saturday evening and everything got delivered on Tuesday morning - nice job in less than 72 hours. Okay, among the items of that shopping rush I ordered a shiny Samsung Galaxy S III 16GB in oceanic blue - did I mention, that you hardly get a blue model in Mauritius? - for my BWE. Interesting side-notes: First, Amazon Germany dropped the prices for roughly 30% on the S3, and we got the 16GB model for less than 500 Euro (or approx. Rs. 19.500,-) compared to the usual Rs. 27.000,- on the local market. It even varies whether the local price is inclusive or exclusive VAT (15%). Second, since a while she was bothering me to get an iPhone and an iPad for her, fair enough I thought, decent hardware, posh design and reliable services. Until we watched the 'magical' introduction of Samsung's new models at the IFA exhibition, she read the bashing comments on Google+ on the iPhone 5 and I gave her a brief summary on the law suit between Apple and Samsung in the USA. So, yes, Samsung USA is right, the next big thing is already here - literally. My BWE loves the look and touch of the Galaxy S3. And for me it was more cost-effective in terms of purchases done at the App Store, ups, Play Store. Transfer of contacts, text messages and media files Okay, now that the hardware is in place, how to transfer all those contacts, text messages, media files, etc. between those two devices? In the past, I used to use the Nokia Communication Suite between various models but now for Android? Well, as usual Google and Bing are reliable friends and among the first hits I came across an article about How to Transfer Contacts from Nokia to Android. Couldn't be easier, right? Well, sort of... my main Windows systems are already running on Windows 8, and this actually caused problems with the mobile/smart-phone device drivers. The article provides the download for an older version 1.10 which upgrades to 2.11 (as time of writing this entry) but both couldn't get the Galaxy S3 and the Nokia connected. Shame on me... the product page clearly doesn't mention Windows 8 (for now) and Windows 8 isn't available for the general audience at all... After I took a spare machine running on Windows Vista everything went smooth. Software installed, upgrade done, device drivers for Android automatically downloaded and installed, and the same painless routine for the Nokia part. I think, I rebooted the system twice during the whole setup procedure but hey, it was more or less a distraction while coding some stuff in ASP.NET MVC and Telerik Kendo UI. The transfer of contacts and text messages was done via Wondershare MobileGo for Android, and all media files by moving the additional microSD card from one device to the other. But even without an external SD card, it would have been very easy to copy the files via Windows Explorer directly. Little catch and excellent service Fine, we are almost done and the only step left is to shift the SIM card... Ouch, gotcha! The X3 uses a standard size SIM card while the S III only accepts microSIM form factor. What an irony, bigger smartphone needs smaller SIM card. Luckily, the next showroom of Emtel is just 5 mins away up the road, and the service staff over there know their job. Finally, after roughly 10 mins of paper work, activation and small chit-chat, the S3 came to life on the mobile network. Owning a smart-phone now and knowing that my BWE would like to interact more on social networks away from home, especially to upload pictures and provide local 'check-ins', I activated a data package for her in advance, too. Even that it is Saturday, everything was already done and ready to be used. Nice bonus: The Emtel clerk directly offered me to set up the configuration for the Emtel data services, yes sure, go ahead, this saves me to search for that in the settings. Okay, spoiler-alert here, setting a static APN to access the Emtel network and the internet wouldn't be a challenge. But hey, she already had the phone in her hands and I could keep my eyes on the children. Well done, Emtel! Resume Thanks to the useful software package by Wondershare is was a hands-free experience to transfer all the data from a Nokia mobile on Symbian S60 to a Samsung Galaxy S III on Android Ice Cream Sandwich (ICS). In the future, this wont be a serious issue at all anymore thanks to synchronisation services and cloud storage. And for now, I'm only waiting for the official upgrades for Jelly Bean.

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  • Eight Geektacular Christmas Projects for Your Day Off

    - by Jason Fitzpatrick
    It’s Christmas Eve and if you’re lucky you’ve got some time off ahead of you. Let’s put that time to good use with some holiday-centered geeking out. Come on in for LEGO ornaments, Darth Vader snow flakes, and Christmas light hacks galore. Latest Features How-To Geek ETC How to Use the Avira Rescue CD to Clean Your Infected PC The Complete List of iPad Tips, Tricks, and Tutorials Is Your Desktop Printer More Expensive Than Printing Services? 20 OS X Keyboard Shortcuts You Might Not Know HTG Explains: Which Linux File System Should You Choose? HTG Explains: Why Does Photo Paper Improve Print Quality? An Alternate Star Wars Christmas Special [Video] Sunset in a Tropical Paradise Wallpaper Natural Wood Grain Icons for Your Desktop and App Launcher Docks My Blackberry Is Not Working! The Apple Too?! [Funny Video] Hidden Tracks Your Stolen Mac; Free Until End of January Why the Other Checkout Line Always Moves Faster

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  • "44 Tips" in PHP Magazin and Other NetBeans IDE Screencasts

    - by Geertjan
    My recent YouTube series "44 Tips for Front End Web Devs" (part 1, part 2) has been picked up by PHP Magazin: http://phpmagazin.de/news/Frontend-Entwicklung-mit-NetBeans-IDE-168339 Great. I'm working on more screencasts like that, from different angles. For example, one will methodically explain each and every window in NetBeans IDE; another will step through the creation of an application from conception to deployment; while another will focus on the NetBeans IDE extension points and how easily they can be used to add new features to NetBeans IDE. The screencast approach has, I think, a lot of advantages. They take less time to make and they seem to be more effective, in several ways, than tutorials. Hearing someone talk through a scenario seems to also put things in a clearer perspective than when you have everything written out in a document, where small details get lost and diversions are more difficult to make. Anyway, onwards to more screencasts. Any special requests?

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  • Save the Date for the Oracle Storage Community Forum at Oracle OpenWorld

    - by Ritu Chhibber-Oracle
    Dear Partners, Come and meet Oracle's Top Storage Executives, Architects and Fellow Customers & Partners at the Oracle Storage Community Forum at Oracle OpenWorld on October 1, 2014. This special event will feature interactive sessions on Oracle's Application Engineered Storage strategy, product directions, and real-world customer implementations. Discover the possibilities, as only Oracle can co-engineer hardware with Oracle Database and applications to deliver extreme performance, dynamic automation, management efficiency and cost savings. Storage Forum at Oracle OpenWorld Wednesday, October 1, 20143:30 p.m. - 5:00 p.m. Forum5:00 p.m. - 6:00 p.m. Reception Venue:Metreon – City View135 Fourth Street, Suite 4000,San Francisco, CA 94103 For more details and to register, please click here.

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  • Include Method Extension for IObjectSet What about the mocks?

    Eager loading with Entity Framework depends on the special ObjectQuery.Include method. We’ve had that from Day 1 (first version of ef). Now we use ObjectSets in EF4 which inherit from ObjectQuery (thereby inheriting Include) and also implement IObjectSet. IObjectSet allows us to break the queries apart from ObjectQuery and ObjectContext so we can write persistent ignorant, testable code. But IObjectSet doesn’t come with the Include method and you have to create an extension method to...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Why is Silverlight so unstable? [closed]

    - by 0101
    I have never programmed in Silverlight, but I hate it. The reason is that I need it to watch videos on one of the site I watch, but like every other day I need to update the plugin. Why is Silverlight so unstable ??? they just can't get it right and I have to update that plugin all the time. P.S. I'm now thinking of somehow hacking that video stream and bypass the silverlight(so I could just throw it away). P.S. Its not updated like any other FF plugin, because its special and you need to download an exe ... pathethic.

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  • Avoiding That Null Reference!

    - by TheJuice
    A coworker had this conversation with another of our developers. Names have been changed to protect the guilty. Clueless: hey! Clueless: I am using the ?? operator for null check below Nice Guy: hey Clueless: FundLoanRequestBoatCollateral boatCollateral = request.BoatCollateral ?? null; Nice Guy: that's not exactly how it works Clueless: I want to achive: FundLoanRequestBoatCollateral boatCollateral = request.BoatCollateral != null ? request.BoatCollateral : null; Clueless: isnt that equal to:  FundLoanRequestBoatCollateral boatCollateral = request.BoatCollateral ?? null; Nice Guy: that is functionally equivalent to FundLoanRequestBoatCollateral boatCollateral = request.BoatCollateral Nice Guy: you're checking if it's null and if so setting it to null Clueless: yeah Clueless: if its null I want to set it to null Nice Guy: if it's null then you're already going to set it to null, no special logic needed Clueless: I wanted to avoid a null reference if BoatCollateral is null   The sad part of all of this is that "Clueless" has been with our company for years and has a Master's in Computer Science.

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  • Cannot escape character '@' in fstab file

    - by ubuntico
    I want to attach remote FTP directory as a local directory in my system. I will use curlftpfs line in the fstab file , but to login I have to pass my user name and password. The user name has a special character (@) and it needs to be escaped via octal ascii code. The octal ascii for '@' is 100. But when I try to enter the following into the FSTAB file, curlftpfs#myself\100myself.com:ftpPassword@ftp://ftp.mysite.com /mnt/somedir I get an error saying Error connecting to ftp: Couldn't resolve host 'myself.com:ftpPassword@ftp://ftp.mysite.com' The fstab does not recognize escaped symbol @ (\100) and thinks that the FTP site should start immediately after the @ symbol (just like I haven't escaped it). Can someone help? Why I cannot escape @, when it can be done for space character, for example?

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  • Friday Fun: The Rise of Atlantis

    - by Asian Angel
    The best day of the work week is finally here, so take a few minutes to have some fun while waiting to go home. In this week’s game you set off on a campaign across ancient Mediterranean regions to acquire multiple artifacts in a quest for success. Special Note: This flash version of the game allows you to play through three areas (Phoenicia, Babylon, and Egypt) of the overall campaign that is available in the full version. Even in its limited form it still provides a good amount of game play. How to See What Web Sites Your Computer is Secretly Connecting To HTG Explains: When Do You Need to Update Your Drivers? How to Make the Kindle Fire Silk Browser *Actually* Fast!

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  • In-page Google Analytics giving no page views recorded

    - by Nicolo77
    I am trying to use Google In-Page Analytics. The rest of Google Analytics seems to work correctly on my site, but when I go to the new In-page analytics, I get no click appearing. I just get an error saying "There are no pageviews recorded for this page. Try adjusting the date range or select an alternate page." To the left in the content details it tells the number of page views. Do I need to setup something special for In-Page anayltics to work?

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  • When to write an explicit return statement in Groovy?

    - by Roland Schneider
    At the moment I am working on a Groovy/Grails project (which I'm quite new in) and I wonder whether it is good practice to omit the return keyword in Groovy methods. As far as I know you have to explicitly insert the keyword i.e. for guard clauses, so should one use it also everywhere else? In my opinion the additional return keyword increases readability. Or is it something you just have to get used to? What is your experience with that topic? Some examples: def foo(boolean bar) { // Not consistent if (bar) { return positiveBar() } negativeBar() } def foo2() { // Special Grails example def entitiy = new Entity(foo: 'Foo', bar: 'Bar') entity.save flush: true // Looks strange to me this way entity }

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  • pulseaudio and alsa on ubuntu 12.04 server

    - by Dan
    I am running ubuntu 12.04server, and trying to get pulseaudio working. I followed the instructions at How do I run PulseAudio in a headless server installation? At the moment, pacmd list-cards is reporting 0 cards, aplay will only playing sound when I run it as sudo, and running alsamixer as sudo also works, but running it as my user produces "cannot open mixer: No such file or directory" As far as I can tell, this means the the kernel module for my sound card is in fact loaded. I have already tried adding my user to the "audio" group, but this does not help. The permissions on the devices in /dev/snd are all crw-rw---T 1 root audio 116 I noticed on an ubuntu 12.04 desktop, that the file permissions are slightly different. On the desktop, they are crw-rw---T+ 1 root audio 116 My questions are 1) How do I get aplay to work without running it as sudo on the server 2) Is there anything special I need to do to make pulseaudio work at this point.

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  • Week in Geek: New Security Hole Found Just Hours After Latest Java Update Released

    - by Asian Angel
    Our first edition of WIG for September is filled with news link coverage on topics such as Firefox 16 Beta introduces new command line feature for developers, Google to restore passwords lost using Chrome iOS app, new password stealing malware is targeting Linux & Mac OS X users, and more. Special Note: The title refers to the latest security update of Java just released this past Thursday. Please refer to our article on disabling Java here. Skull and crosshair targeting scope clipart courtesy of Clker.com. HTG Explains: How Windows Uses The Task Scheduler for System Tasks HTG Explains: Why Do Hard Drives Show the Wrong Capacity in Windows? Java is Insecure and Awful, It’s Time to Disable It, and Here’s How

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  • Defining Your Online Segmentation and Targeting Strategy

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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