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• Building ATLAS (and later Octave w/ ATLAS)

  - by David Parks

  I'm trying to set up ATLAS (so I can later compile octave with ATLAS support). If I'm correct, I still need to build this manually due to the environment specific optimizations. I do see a package for ATLAS, but it looks like it's using the cross platform generic build options (e.g. "it'll be slow"). So, running the configure script as described in the docs seems to go poorly. As a java developer I never do well at making heads or tails of errors in these build processes. Am I missing dependencies (if so is there any documentation on what I need)? allusers@vbubuntu:~/Downloads/atlas3.10.1/build_vbubuntu$ ../configure -b 64 -D c -DPentiumCPS=3000 --with-netlib-lapack-tarfile=/home/allusers/Downloads/lapack-3.5.0.tgz make: `xconfig' is up to date. ./xconfig -d s /home/allusers/Downloads/atlas3.10.1/build_vbubuntu/../ -d b /home/allusers/Downloads/atlas3.10.1/build_vbubuntu -b 64 -D c -DPentiumCPS=3000 -Si lapackref 1 OS configured as Linux (1) Assembly configured as GAS_x8664 (2) Vector ISA Extension configured as SSE3 (6,448) ERROR: enum fam=3, chip=2, mach=0 make[3]: *** [atlas_run] Error 44 make[2]: *** [IRunArchInfo_x86] Error 2 Architecture configured as Corei1 (25) ERROR: enum fam=3, chip=2, mach=0 make[3]: *** [atlas_run] Error 44 make[2]: *** [IRunArchInfo_x86] Error 2 Clock rate configured as 2350Mhz ERROR: enum fam=3, chip=2, mach=0 make[3]: *** [atlas_run] Error 44 make[2]: *** [IRunArchInfo_x86] Error 2 Maximum number of threads configured as 4 Parallel make command configured as '$(MAKE) -j 4' ERROR: enum fam=3, chip=2, mach=0 make[3]: *** [atlas_run] Error 44 make[2]: *** [IRunArchInfo_x86] Error 2 Cannot detect CPU throttling. rm -f config1.out make atlas_run atldir=/home/allusers/Downloads/atlas3.10.1/build_vbubuntu exe=xprobe_comp redir=config1.out \ args="-v 0 -o atlconf.txt -O 1 -A 25 -Si nof77 0 -V 448 -b 64 -d b /home/allusers/Downloads/atlas3.10.1/build_vbubuntu" make[1]: Entering directory `/home/allusers/Downloads/atlas3.10.1/build_vbubuntu' cd /home/allusers/Downloads/atlas3.10.1/build_vbubuntu ; ./xprobe_comp -v 0 -o atlconf.txt -O 1 -A 25 -Si nof77 0 -V 448 -b 64 -d b /home/allusers/Downloads/atlas3.10.1/build_vbubuntu > config1.out make[2]: gfortran: Command not found make[2]: *** [IRunF77Comp] Error 127 make[2]: g77: Command not found make[2]: *** [IRunF77Comp] Error 127 make[2]: f77: Command not found make[2]: *** [IRunF77Comp] Error 127 Unable to find usable compiler for F77; abortingMake sure compilers are in your path, and specify good compilers to configure (see INSTALL.txt or 'configure --help' for details)make[1]: *** [atlas_run] Error 8 make[1]: Leaving directory `/home/allusers/Downloads/atlas3.10.1/build_vbubuntu' make: *** [IRun_comp] Error 2 ERROR 512 IN SYSCMND: 'make IRun_comp args="-v 0 -o atlconf.txt -O 1 -A 25 -Si nof77 0 -V 448 -b 64"' mkdir src bin tune interfaces mkdir: cannot create directory ‘src’: File exists mkdir: cannot create directory ‘bin’: File exists mkdir: cannot create directory ‘tune’: File exists mkdir: cannot create directory ‘interfaces’: File exists make: *** [make_subdirs] Error 1 make -f Make.top startup make[1]: Entering directory `/home/allusers/Downloads/atlas3.10.1/build_vbubuntu' Make.top:1: Make.inc: No such file or directory Make.top:325: warning: overriding commands for target `/AtlasTest' Make.top:76: warning: ignoring old commands for target `/AtlasTest' make[1]: *** No rule to make target `Make.inc'. Stop. make[1]: Leaving directory `/home/allusers/Downloads/atlas3.10.1/build_vbubuntu' make: *** [startup] Error 2 mv: cannot move ‘lapack-3.5.0’ to ‘../reference/lapack-3.5.0’: Directory not empty mv: cannot stat ‘lib/Makefile’: No such file or directory ../configure: 450: ../configure: cannot create lib/Makefile: Directory nonexistent ../configure: 451: ../configure: cannot create lib/Makefile: Directory nonexistent ../configure: 452: ../configure: cannot create lib/Makefile: Directory nonexistent ../configure: 453: ../configure: cannot create lib/Makefile: Directory nonexistent ../configure: 509: ../configure: cannot create lib/Makefile: Directory nonexistent DONE configure

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• Packages not showing up in created APT repository

  - by David

  I created an APT repository using deb-scanpackages, and it seemed to go well. When I did a apt-get update on another server, the Packages.gz file was retrieved, and all seemed well - until I went to search for the packages contained in that repository (all packages are created locally). Several recommendations suggested reprepro; I tried that. Same result - except I had to rebuild the packages with the Priority and Section lines in the control file (nothing says this anywhere). The reprepro utility also generates a complicated directory structure which required rewriting the repository entry on the requesting server. I then found that the arch directory referenced i386 and not amd64 (which was requested by the requesting server). Is it possible that the AMD64 system isn't seeing packages compiled for i386? Searching the *Packages files in /var/lib/apt/lists show that the only packages for i386 are those I added (the other files are for the server - Ubuntu 10.04.2 LTS). The server the packages were built on is Ubuntu 10.04.2 LTS i686; the requesting server is x86_64. I found some discussion at the Debian AMD64FAQ but it claims to be obsolete. It makes mention of an extended syntax for repository listings for APT, and a command dpkg-subarchitecture - neither of which work on the local AMD64 server. Do I have to build two different sets of packages?

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• No NFC for the iPhone, and here's why

  - by David Dorf

  I, like many others in the retail industry, was hoping the iPhone 5 would include an NFC chip that enabled a mobile wallet.  In previous postings I've discussed the possible business case and the foreshadowing of Passbook, but it wasn't meant to be.  A few weeks ago I was considering all the rumors, and it suddenly occurred to me that it wasn't in Apple's best interest to support an NFC chip.  Yes they have patents in this area, but perhaps they are more defensive than indicating new development. Steve Jobs wanted to always win, but more importantly he didn't want others to win at his expense.  It drove him nuts that Windows was more successful than MacOS, and clearly he was bothered by Samsung and other handset manufacturers copying the iPhone.  But he was most angry at Google for their stewardship of Android. If the iPhone 5 had an NFC chip, who would benefit most?  Google Wallet is far and away the leader in NFC-based payments via mobile phones in the US.  Even without Steve at the helm, Apple isn't going to do anything to help Google.  Plus Apple doesn't like to do things in an open way -- then they lose control.  For example, you don't see iPhones with expandable memory, replaceable batteries, or USB connectors.  Adding a standards-based NFC chip just isn't in their nature. So I don't think Apple is holding back on the NFC chip for the 5S or 6.  It just isn't going to happen unless they can figure out how to prevent others from benefiting from it. All the other handset manufacturers will use NFC as a differentiator, which may be enough to keep Google and Isis afloat, and of course Square and PayPal aren't betting on NFC anyway.  This isn't the end of alternative payments, its just a major speed bump.

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• Best practices for caching search queries

  - by David Esteves

  I am trying to improve performance of my ASP.net Web Api by adding a data cache but I am not sure how exactly to go about it as it seems to be more complex than most caching scenarios. An example is I have a table of Locations and an api to retrieve locations via search, for an autocomplete. /api/location/Londo and the query would be something like SELECT * FROM Locations WHERE Name like 'Londo%' These locations change very infrequently so I would like to cache them to prevent trips to the database for no real reason and improve the response time. Looking at caching options I am using the Windows Azure Appfabric system, the problem is it's just a key/value cache. Since I can only retrieve items based on keys I couldn't actually use it for this scenario as far as Im aware. Is what I am trying to do bad use of a caching system? Should I try looking into NoSql DB which could possibly run as a cache for something like this to improve performance? Should I just cache the entire table/collection in a single key with a specific data structure which could assist with the searching and then do the search upon retrieval of the data?

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• Slow Start For Passbook

  - by David Dorf

  Like many others, I pre-ordered my iPhone 5 then downloaded iOS 6 to my antiquated iPhone 4.  I decided the downgrade in mapping capabilities was worth access to Passbook, Apple's wallet of sorts that holds loyalty cards, tickets, and coupons.  To my disappointment, Passbook didn't work.  When it goes to the iTunes Store, it can't connect.  After a little research, I read that you can change the date on the iPhone to the future (I did March 2013), and then it will connect.  A list of apps that support Passbook are shown, some of which were already on my iPhone and others that required downloading.  Even when I put the date back on "automatic," things continued to work.  Not sure why. Anyway, even once I got into iTunes and made sure I had some of the apps downloaded, it wasn't clear what the next step was (gimme a break, its Friday afternoon).  Every time I opened Passbook, it sent me to the "Apps for Passbook" page on iTunes.  I tried downloading one of the suggested apps that I didn't already have (Walgreens).  The app's icon has a "new" stripe across the icon.  I launched it and it said it had Passbook integration. So I needed to login or signup with the loyalty program.  After figuring out what my username and password already was, it then offered to add the loyalty card to Passbook, which I accepted.  Now when I flip over to Passbook, I can see the loyalty card there.  I guess I need to go into each app to "push" cards into Passbook. People seem to be using it.  Twenty-four hours after iOS 6 was released, Sephora had 20,000 users of Passbook. Starbucks says they'll be integrated to Passbook by the end of the month, and Target is already offering coupons via Passbook.  After a few more retailers get on board, Apple may not need to consider NFC.

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• Howto: Using DotNetOpenAuth v3.4.x with ASP.NET MVC2

  - by David Christiansen

  When targeting ASP.NET MVC 2, this assemblyBinding makes MVC 1 references relink to MVC 2 so libraries such as DotNetOpenAuth that compile against MVC 1 will work with it. <runtime><legacyHMACWarning enabled="0" /><assemblyBinding xmlns="urn:schemas-microsoft-com:asm.v1"><dependentAssembly><assemblyIdentity name="System.Web.Mvc" publicKeyToken="31bf3856ad364e35" /><bindingRedirect oldVersion="1.0.0.0" newVersion="2.0.0.0" /></dependentAssembly></assemblyBinding></runtime>

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• Highlight current page tab [migrated]

  - by Jose David Garcia Llanos

  I am making a website, currently i am setting the highlight tab for current page, a particular page is not highlighting its tab and i have checked the code about 5 times but i cant find anything wrong with it. the website is auto-sal.es Here is the code: style.css body#home a.hometab, body#cars a.cartab, body#feedback a.feedtab, body#contact a.contacttab, body#members a.memberstab {background: #7D0000;} contactus.html <body id="contact"> navigation <ul id="menu"> <li><a href="index.html" target="_self" class="hometab">Home</a></li> <li><a href="cars.html" target="_self" class="cartab">Cars</a></li> <li><a href="feedback.html" target="_self" class="feedtab">Feedback</a></li> <li><a href="contactus.html" target="_self" class="cotacttab">Contact Us</a></li> <li><a href="members.html" target="_self" class="memberstab">Members</a></li> </ul> Again, the issue is that it is not highlighting the tab for contact us

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• Compiz command plugin won't register keyboard shortcuts

  - by David Moles

  Per this discussion I've enabled the Compiz commands plugin in order to try to bind some keyboard shortcuts to wmctrl actions. CCSM captures my keystrokes just fine, but no matter what keystroke I try or what command I bind it to (everything from my original intention of binding Super-1, Super-2 etc. to wmctrl -o 0,0, wmctrl -o 2560,0, etc., to binding Ctrl-Alt-Shift-L to gnome-terminal). Basic compiz shortcuts for window switching and so on -- even custom ones -- seem to work fine, but the command plugin doesn't seem to be working at all. I also notice the following symptom: when I open the keyboard shortcut tab in CCSM, the keyboard shortcuts often at first appear blank, though if you click on the blank button, the correct value is still there. Also possibly related, I've noticed that gnome-terminal doesn't seem to notice the Super key, though other apps (e.g. CCSM, Emacs) register it fine. Anyway, it seems like something's eating my keystrokes. Any ideas?

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• Best way to block "comment spam" postings to web forms? [closed]

  - by David Jones

  Possible Duplicate: Make your site anti-bot? I have a custom web form on my PHP-based site. Recently it is getting a regular stream of comment-spam postings from a few specific IP addresses. Question: What is a good way to block a small set of blacklisted IP addresses from accessing my site? I was thinking it should be possible using .htaccess to respond with status code 403 (Forbidden) for all HTTP requests from the blacklisted IP addresses, ... but I am not sure exactly how to do that. If anyone knows the .htaccess syntax needed to accomplish this, ... please let me know. thanks in advance,

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• Good questions to ask a potential new boss?

  - by David Johnstone

  I first asked this question on Stack Overflow, but it turns out this is a better place for it. Imagine you were working as a software developer. Imagine that the manager of your team leaves and your company is looking for a replacement. Imagine that as part of the hiring process you had the opportunity to talk with him. You are not the only person doing an interview, and while it is not ultimately your decision whether or not to hire him, you do have an influence. What questions would you ask? What would you talk with him about?

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• What's Old is New Again

  - by David Dorf

  Last night I told my son he could stream music to his tablet "from the cloud" (in this case, the Amazon Cloud).  He paused, then said, "what is the cloud?"  I replied, "a bunch of servers connected to the internet."  Apparently he had visions of something much more magnificent.  Another similar term is "big data."  These marketing terms help to quickly convey topics but are oversimplifications that are open to many interpretations.  At their core, those terms a shiny packages holding recycled ideas. I see many headlines declaring big data changes everything, but it doesn't.  Savvy retailers have been dealing with large volumes of data since the electronic cash register was invented.  But the there have a been a few changes to the landscape that make big data a topic of conversation: 1. Computing power has caught up to storage volumes. Its now possible to more thoroughly analyze the copious volumes of data retailers have been squirreling away.  CPUs are faster, sold state drives more plentiful, and new ways to store and search data are available.  My iPhone is more power than the computer used in the Apollo mission to the moon. 2. Unstructured data is everywhere.  The Web used to be where retailers published product information, but now users are generating the bulk of the content in the form of comments, videos, and "likes."  The variety of information available to retailers is huge, and it meaning difficult to discern. 3. Everything is connected.  Looking at a report from my router, there are no less than 20 active devices on my home network.  We can track the location of mobile phones, tag products with RFID, and set our thermostats (I love my Nest) from a thousand miles away.  Not only is there more data, but its arriving at higher velocity. Careful readers will note the three Vs that help define so-called big data: volume, variety, and velocity. We now have more volume, more variety, and more velocity and different technologies to deal with them.  But at the heart, the objectives are still the same: Informed decisions Accurate forecasts Improved optimizations So don't let the term "big data" throw you off the scent.  Retailers still need to execute on the basics.  But do take a fresh look at the data that's available and the new technologies to process it.  The landscape will continue to change and agile organizations will always be reevaluating their approaches.  You can just add some more weapons to the arsenal.

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• What is the rationale behind Apache Jena's *everything is an interface if possible* design philosophy?

  - by David Cowden

  If you are familiar with the Java RDF and OWL engine Jena, then you have run across their philosophy that everything should be specified as an interface when possible. This means that a Resource, Statement, RDFNode, Property, and even the RDF Model, etc., are, contrary to what you might first think, Interfaces instead of concrete classes. This leads to the use of Factories quite often. Since you can't instantiate a Property or Model, you must have something else do it for you --the Factory design pattern. My question, then, is, what is the reasoning behind using this pattern as opposed to a traditional class hierarchy system? It is often perfectly viable to use either one. For example, if I want a memory backed Model instead of a database-backed Model I could just instantiate those classes, I don't need ask a Factory to give me one. As an aside, I'm in the process of writing a library for manipulating Pearltrees data, which is exported from their website in the form of an RDF/XML document. As I write this library, I have many options for defining the relationships present in the Peartrees data. What is nice about the Pearltrees data is that it has a very logical class system: A tree is made up of pearls, which can be either Page, Reference, Alias, or Root pearls. My question comes from trying to figure out if I should adopt the Jena philosophy in my library which uses Jena, or if I should disregard it, pick my own design philosophy, and stick with it.

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• Are factors such as Intellisense support and strong typing enough to justify the use of an 'Anaemic Domain Model'?

  - by David Osborne

  It's easy to accept that objects should be used in all layers except a layer nominated as a data layer. However, it's just as easy to end-up with an 'anaemic domain model' that is just an object representation of data with no real functionality ( http://martinfowler.com/bliki/AnemicDomainModel.html ). However, using objects in this fashion brings the benefit of factors such as Intellisense support, strong typing, readability, discoverability, etc. Are these factors strong arguments for an otherwise, anaemic domain model?

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• Open Source AI Bot interfaces

  - by David Young

  What are some open source AI Bot interfaces? Similar to Pogamut 3 GameBots2004 for custom Unreal Tournament bots or Brood Wars API for Starcraft bots etc. If you could please post one AI bot interface per answer (make sure to provide a link) and give a brief summary as to the content of the blog posts. Please include what type of bot interface structure it is, client/server, server/server, etc e.g. BWAPI is client/server which emulates a real player

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• Attend COLLABORATE 11 Virtualy

  - by david.stokes(at)oracle.com

  Stay connected to one of the leading Oracle training and educational events - COLLABORATE 11 - IOUG Forum. Join virtually by attending Plug-In to Orlando for just $299.  Oracle and other leading industry experts will present over 40 hours of live presentations on topics such as Database, Development, Business Intelligence, Security, Data Warehousing and more.For a full list of scheduled Plug-in sessions, click here. Register now and enter the priority code PC07 to claim your group license

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• Oracle Magazine - OWB 11gR2 and Heterogeneous Databases

  - by David Allan

  There's a nice article titled 'Oracle Warehouse Builder 11g Release 2 and Heterogeneous Databases' from Oracle ACE director and cofounder of Rittman Mead Consulting, Mark Rittman in the May/June 2010 Oracle Magazine that covers the heterogeneous database support in OWB 11gR2: http://www.oracle.com/technology/oramag/oracle/10-may/o30bi.html Big thanks to Mark for this write up. There is an Oracle white paper on the support here and for examples of this extensibility you can go to the OWB blog archive where there are quite a few posts. I would recommend the following interesting posts out of the archive architecture overview, bulk file loading, MySQL open connectivity and MySQL bulk extract as interesting posts amongst others.

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• Code Measuring and Metrics Tools?

  - by David

  I'm in the process of setting up a build server for personal projects. This server will handle all the normal CI stuff, including running large suites of tests (unit, integration, automated UI). While I'm working out the kinks for including code coverage output with MSTest, it occurs to me that there may be lots of tools out there which give me additional metrics other than just code coverage. FxCop comes to mind as an example. Though I'm sure there are others. Anything that can generate useful reportable data and metrics would be good. Whether it's class dependency charts (looking for Law of Demeter violations, for example), analyses of the uses of classes/functions (looking for a function that isn't used in the system other than just the tests, for example), and so on. I'm not sure the right way to formulate the question, since polling questions or "What's your favorite code analysis tool" aren't very good. But I'm essentially just looking for recommendations on what metrics to gather and the tools that can gather them. The eventual vision for something like this is to have the CI server run a bunch of automated tests and analysis tools and track performance metrics over time. Imagine a dashboard full of graphs plotting these metrics over time. The lines should all relatively be at an equilibrium, and if one starts to stray toward the negative then it's an early indication of problems with the code. In the age old struggle to quantify code quality with management, this sounds like a potentially helpful means of doing just that.

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• The Apple Passbook

  - by David Dorf

  In a previous job I worked on smart card systems.  Our vision was to replace the physical wallet with a chip card that contained stored value, credit cards, and loyalty cards.  The technology was up to the task, but the business model never worked out.  When all those things go onto a single card, who owns the card and maintains the applications?  Each bank wanted their own card with branding, so instead of consolidating lots of cards onto one, we ended up with the same number of cards, just more expensive chip cards.  The Costanza wallet would not die. More recently I've been able to move lots of these cards into iOS apps using products like CardStar, TripIt, and Fandango.  I guess moving from physical to digital is progress, but still no consolidation.  But this week Apple announced its Passbook, an iOS feature that consolidates boarding passes, loyalty cards, and movie tickets.  Another step in the right direction. We've been waiting for Apple to announce a NFC solution to take advantage of the 400 million credit cards it stores in iTunes for its customers.  Perhaps Passbook is the first step in that direction.  It wouldn't take much to add credit cards to Passbook, then enable secure transfer of the track data using a NFC equipped iPhone.  I've got to think this has to be part of the larger vision, but of course Apple is very secretive. I think the steps will be loyalty, coupons, and then payment when it comes to the evolving Passbook.  Retailers should keep an eye on Apple, and expect these things to happen in the Apple stores first.

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• Customer Experience Management : A conversation with world experts RTD

  - by David lefranc

  A conversation with world experts in Customer Experience Management in Rome, Italy - Wed, June 20, 2012 It is our pleasure to share the registration link below for your chance to meet active members of the Oracle Real-Time Decisions Customer Advisory Board. Join us to hear how leading brands across the world have achieved tremendous return on investment through their Oracle Real-Time Decisions deployments and do not miss this unique opportunity to ask them specific questions directly during our customer roundtable. Please share this information with anyone interested in real-time decision management and cross-channel predictive process optimization.http://www.oracle.com/goto/RealTimeDecisions

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• Customer Experience Management : A conversation with world experts RTD

  - by David lefranc

  A conversation with world experts in Customer Experience Management in Rome, Italy - Wed, June 20, 2012 It is our pleasure to share the registration link below for your chance to meet active members of the Oracle Real-Time Decisions Customer Advisory Board. Join us to hear how leading brands across the world have achieved tremendous return on investment through their Oracle Real-Time Decisions deployments and do not miss this unique opportunity to ask them specific questions directly during our customer roundtable. Please share this information with anyone interested in real-time decision management and cross-channel predictive process optimization.http://www.oracle.com/goto/RealTimeDecisions

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• How to change eclipse font sizes

  - by David M. Karr

  I'm trying to reduce the font sizes used in Eclipse. I've read several notes talking about how to do this, but none of them have made a difference. Obviously, changing it in Eclipse preferences doesn't do it. The common answers about using "Appearance-Fonts" doesn't work, because there is no "Fonts" tab. I believe I saw one person say that the "Fonts" tab isn't supposed to be there anymore. The next suggestion is to install MyUnity and change the font settings there. That appeared to change the fonts used in other apps, like gnome-terminal and window headers, but it still has had no effect on Eclipse.

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• Is there a way to disallow only crawling in https in robots.txt?

  - by David Wilkins

  I just realized that Bingbot is crawling my company's website's pages over https. Bing already crawls the site over http, so this seems frivolous. Is there a way to specify Disallow: / for https only? According to Wikipedia, each protocol has its own robots.txt And according to Google's Robots.txt Specification, the robots.txt applies to http AND https I don't want to Disallow: / for Bing totally, just over https.

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• A good example project to 'prove' my skills [closed]

  - by David Archer

  I've been a commercial programmer for about 3 years now but all of my commercial work is based upon PHP (with Cake PHP, Wordpress and Wildfire) and ASP.Net (on C#, including MVC 3, Umbraco and Kentico) as well as plenty of HTML/CSS/jQuery examples to show. A future employer has asked me to show my Ruby on Rails potential. I've done Ruby on Rails before for fun, but nothing worthy of commercial showing. What I'd like to know, from a group of programmers, is what would be a good 'portfolio demo' piece for you? What have you seen in the past that impressed you? What are you looking for? For Ruby lead developers specifically, what sort of things are you looking to see in the code? Cheers!

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• NRF Big Show 2011 -- Part 2

  - by David Dorf

  One of the things I love about attending NRF is visiting the smaller booths to see what new innovative ideas have sprung up. After all, by watching emerging technologies we can get a sense of how the retail experience might change. After NRF I'm hoping to write a post on what I found, if anything, so be sure to check back. At the Oracle Retail booth we'll be demonstrating some of the aspects of the changing retail experience. These demos use a mix of GA and experimental components. Here are some highlights: 1. Checkin We wrote a consumer iPhone app we call Store Gateway that lets consumers access information from the store. They'll start by doing a checkin when they arrive that will alert the store manager via another iPhone app we wrote called Mobile Manager. Additionally, we display a welcome messaging using Starmount's digital sign. 2. Receive Offers There are three interaction points where a store can easily make an offer to a consumer: checkin, product scans, and checkout. For this demo we're calling our Universal Offer Engine at checkin to determine the best offer for this particular consumer. This offer is then displayed on the consumer's phone as well as on the digital sign. 3. Scan Products To thwart consumers from scanning product barcodes, we used Store Inventory Management to print QRCodes on shelf label then provided access to a scanner in the Store Gateway iphone app. When the consumer scans the shelf label they are shown product information provided by the retailer. 4. Checkout While we don't have a NFC-enabled mobile phone, we have a NFC chip that can attach to a phone. We're using this to checkout using a reader provided by ViVOTech. Tap the phone on the reader, and the POS accesses the customer#, coupons, and payment information. This really speeds the checkout process. 5. Digital Receipt After the transaction is complete, a digital copy of the receipt is sent to Intuit's QuickReceipts where consumers to store all their digital receipts. There's even an iPhone app that provides easy access to the receipts. This covers about half of what what we'll be showing, so be sure to stop by. I'll also be talking about how mobile is impacting the retail experience at the Wednesday morning session NRF Mobile Retail Initiative: a Blueprint for Action. See you at the Big Show!

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• CRM vs VRM

  - by David Dorf

  In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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