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  • function names - "standartised" prefixes

    - by dnsmkl
    Imagine you have such routines /*just do X. Fail if any precondition is not met*/ doX() /*take care of preconditions and then do X*/ takeCareOfPreconditionsCheckIfNeededAtAllAndThenDoX() A little bit more concrete example: /*create directory. Most probably fail with error if any precondition is not met (folder already exists, parent does not exists)*/ createDirectory(path_name) /*take care of preconditions (creates full path till folder if needed, checks if not exists yet) and then creates the directory*/ CheckIfNotExistsYet_CreateDirectory_andFullPathIfNeeded(path_name) How do you name such routines, so it would be clear what does what? I have come to some my own "convetion" like: naiveCreateDirectory, ForceDirectoryExists, ... But I imagine this is very standard situation. Maybe there already exists some norms/convetions for this?

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  • Function names - "standardized" prefixes

    - by dnsmkl
    Imagine you have such routines /*just do X. Fail if any precondition is not met*/ doX() /*take care of preconditions and then do X*/ takeCareOfPreconditionsCheckIfNeededAtAllAndThenDoX() A little bit more concrete example: /*create directory. Most probably fail with error if any precondition is not met (folder already exists, parent does not exists)*/ createDirectory(path_name) /*take care of preconditions (creates full path till folder if needed, checks if not exists yet) and then creates the directory*/ CheckIfNotExistsYet_CreateDirectory_andFullPathIfNeeded(path_name) How do you name such routines, so it would be clear what does what? I have come to some my own "convetion" like: naiveCreateDirectory, ForceDirectoryExists, ... But I imagine this is very standard situation. Maybe there already exists some norms/convetions for this?

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  • How to make read-only file system writable?

    - by Tim
    I am not sure since when the filesystem on my digital audio player has been changed to be read-only. I cannot copy files into it or remove files on it. Are there some possible reasons for the player's file system to change the permission of its file system? I tried chmod: $ sudo chmod a+rw SGTL\ MSCN/ chomd: changing permissions of `SGTL MSCN/': Read-only file system where "SGTL MSCN" is the mounted point of the digital audio player. I was wondering how to make it writable? Thanks and regards!

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  • SSIS is Case-Sensitive

    - by andyleonard
    Introduction SSIS is case-sensitive even if the database is case-insensitive. Imagine... ... you work in an ETL shop where someone who believes in natural keys won the Battle of the Joins. Imagine one of your natural keys is a string. (I know it's a stretch... play along!). Let's build some tables to sketch it out. If you do not have a TestDB database, why not? Build one! You'll use it often. Use TestDB go Create Table SSIS1 ( StrID char ( 5 ) , Name varchar ( 15 ) , Value int ) Insert Into SSIS1...(read more)

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  • New Computer freezing up at random

    - by Benjamin Frost
    Since I built my system about 4 weeks ago I'v been getting random freezes, Sometimes it can happen directly after startup and sometimes it wont freeze up for 3-4 days of 24/7 running. It seems to be happening under all stress loads but mainly when the CPU is under 10% load. It doesn't give me a BSOD or anything, it simply just freezes and repeats the last sound before the freeze until I shut it down by the power button. I'v re-seated everything in the system except the CPU, Cleaned the RAM sockets and gold fittings. None of the components have been clocked above their factory settings as of yet, don't want to overclock them until I sort out these freezes. Temps are all well under the rated max temps, the highest the temps have been are below CPU: Low load: 16-21°C Full Load (100%) 40-43°C *(From HWMonitor by CPUID) GPU 1: Low Load: 25-30°C Full Load (100%): 45-50°C GPU 2: Low Load: 23-27°C Full Load (100%): 45-50°C *(GPU Temps from Catalyst Control Center) General Case temps Rear: 18-20°C Mid: 20-21°C Front (HDD/SSD Bays): 14-19°C (Case temps may be a little off as it's from the Kaze master pro fan controller) I have Un-installed EVERY driver for Motherboard, GPU & Soundcard and Re-installed twice. Windows is all up to date. To date i'v tried the following Running Memtest for 24 hrs straight, No errors Running Memtest on each individual RAM modules, No errors Reseated everything except the CPU Cleaned DIMM Sockets and Gold inputs Tested the Graphics cards 1 at a time Re-arranged all the SATA devices to run on Chipset controlled ports Re-installing all drivers OS: Win7 Professional 64bit Motherboard: ASRock X79 Extreme9 CPU: i7 3930k 3.2GHz GPU: Sapphire 7950 OC Edition V2 (2 card Crossfire) RAM: G.Skill Ripjaws Z F3-17000CL11Q-16GBZL 16GB (4x4GB) DDR3 Boot Drive: OCZ Agility 4 128GB Data Drive 1: Western Digital Black 2TB Data Drive 2: Western Digital Black 2TB Data Drive 3: Western Digital Green 3TB Power Supply: Corsair AX1200 Gold

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  • SPDIF passthrough not working in Windows 7

    - by adriangrigore
    Hi, I'm running Windows 7 on a computer with an Audigy Platinum eX sound card connected to a surround receiver via optical cabling. Sound works fine when listening to non-surround audio sources, such as windows sounds or MP3. However, when I view a DVD in Media Center and the SPDIF passthrough kicks in, I can only hear an awful noise instead of the movie soundtrack. Also, the receiver does not show the Dolby Digital or DTS symbol, but stays at Dolby Prologic, so it seems it doesn't identify the sound encoding properly. I could switch off SPDIF passthrough and use the sound card's decoder instead, but that's not an option for me since it would create more problems with regular MP3 playback via additional Stereo Receiver which is also connected to the same sound card. I've tried both the default Audigy drivers that come with Windows 7 and the latest drivers from the Soundblaster website, but the problem remains unchanged. Also, I have ensured that the receiver's Dolby Digital decoder is not broken by successfully connecting it to my PS3 to view a Dolby Digital DVD. Besides, SPDIF passthrough was working fine in Vista before I upgraded to Windows 7. Is there anything else I could try?

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  • Where did my backup files go? Can they be recovered?

    - by Ken
    I just purchased a Western Digital Essential SE 1TB external hard drive from Best Buy at their recommendation. I then exchanged it for a Toshiba Canvio (I think that was the name). I have a Toshiba Qosmio X505-Q898. The Canvio locked up my computer and rewrote some kind of OS file, and erased all the restore points as well as the system image backup (according to Best Buy) just by plugging it in for the first time. Never even got to the install part or anything -- plugged it in and fried my computer. They spent about an hour and a half on my computer and got it back to a somewhat working condition and gave me access to my files. So now they say I have to back it up using my recovery disk and rewriting my OS. Enter the Essential. Brought it home last night, plugged it in and installed everything. Works perfect, no problems. Backed up everything on it. I unplugged and plugged it twice to make sure that everything was on it. Essential told me it had both the HDD and SSD backed up. So I reinstalled my OS. Plugged the Essential in and everything loads right up. Went to retrieve my files and the Western Digital has nothing on it. It shows all my music, pics, ETC. as still being on my computer and needing to be backed up, but since there are no files on my computer now. Where is this information coming from and where did my files go? It's about 810GB worth of files I've amassed over several years. Is there any way to recover data from this? I plan to contact Western Digital and Best Buy, just thought I would check here too. Any advice will be appreciated as a lot of these files are invaluable to me.

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  • How to add my program to the OS X system menu bar?

    - by Joe
    I have created a volume controller for iTunes but I would like this app to place an icon on the OS X system menu bar and have my slider controller drop down. I created this because I have to switch to iTunes to change the volume of the music because I am using the digital-out audio and the keyboard keys do not work in digital-out mode. Any guidance would be greatly appreciated.

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  • Is file transfer possible to iPhone 3.0 via Bluetooth or not?

    - by Dimitri Wetzel
    Is it possible to transfer files of a bluetooth device, lets say a digital pen (e.g. Nokia or Logitech io2) to the iPhone? I am interested if I could do a native application that could somehow get that binary file sent by the digital pen and do something with it. I am used to rfcomm and obex but I can only find inconclusive results when I search for that and the support in the iPhone SDK... Any ideas?

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  • Who IS Brian Solis?

    - by Michael Snow
    Q: Brian, Welcome to the WebCenter Blog. Can you tell our readers your current role and what career path brought you here? A: I’m proudly serving as a principal analyst at Altimeter Group, a research based advisory firm in Silicon Valley. My career path, well, let’s just say it’s a long and winding road. As a kid, I was fascinated with technology. I learned programming at an early age and found myself naturally drawn to all things tech. I started my career as a database programmer at a technology marketing agency in Southern California. When I saw the chance to work with tech companies and help them better market their capabilities to businesses and consumers, I switched focus from programming to marketing and advertising. As technologist, my approach to marketing was different. I didn’t believe in hype, fluff or buzz words. I believed in translating features into benefits and specifications and capabilities into solutions for real world problems and opportunities. In the mid 90’s I experimented with direct to consumer/customer engagement in dedicated technology forums and boards. I quickly realized that the entire approach to do so would need to change. Therefore, I learned and developed new methods for a more social and informed way of engaging people in ways that helped them, marketed the company, and also tied to tangible benefits for the company. This work would lead me to start an agency in 1999 dedicated to interactive marketing. As I continued to experiment with interactive platforms, I developed interesting methods for converting one-to-many forms of media into one-to-one-to-many programs. I ran that company until joining Altimeter Group. Along the way, in the early 2000s, I realized that everything was changing and that there were others like me finding success in what would become a more social form of media. I dedicated a significant amount of my time to sharing everything that I learned in the form of articles, blogs, and eventually books. My mission became to share my experience with anyone who’d listen. It would later become much bigger than marketing, this would lead to a decade of work, that still continues, in business transformation. Then and now, I find myself always assuming the role of a student. Q: As an industry analyst & technology change evangelist, what are you primarily focused on these days? A: As a digital analyst, I study how disruptive technology impacts business. As an aspiring social scientist, I study how technology affects human behavior. I explore both horizons professionally and personally to better understand the future of popular culture and also the opportunities that exist for organizations to improve relationships and experiences with customers and the people that are important to them. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? A: The line between work and life isn’t blurred it’s been overtly crossed and erased. We live in an always on society. The digital lifestyle keeps us connected to one another it keeps us connected all the time. Whether your sending or checking email, trying to catch up, or simply trying to get ahead, people are spending the equivalent of an extra day at work in the time they spend out of work…working. That’s absurd. It’s a matter of survival. It’s also a matter of unintended, subconscious self-causation. We brought this on ourselves and continue to do so. Think about your day. You’re in meetings for the better part of each day. You probably spend evenings and weekends catching up on email and actually doing the work you couldn’t get to during the day. And, your co-workers and executives are doing the same thing. So if you try to slow down, you find yourself at a disadvantage as you’re willfully pulling yourself out of an unfortunate culture of whenever wherever business dynamics. If you’re unresponsive or unreachable, someone within your organization or on your team is accessible. Over time, this could contribute to unfavorable impressions. I choose to steer my life balance in ways that complement one another. But, I don’t pretend to have this figured out by any means. In fact, I find myself swimming upstream like those around me. It’s essentially a competition for relevance and at some point I’ll learn how to earn attention and relevance while redrawing the line between work and life. Q: How can people keep up with what you’re working on? A: The easy answer is that people can keep up with me at briansolis.com. But, I also try to reach people where their attention is focused. Whether it’s Facebook (facebook.com/briansolis), Twitter (@briansolis), Google+ (+briansolis), Youtube (briansolis.tv) or through books and conferences, people can usually find me in a place of their choosing. Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon? A: I spent some time with the Oracle team reviewing the idea of Digital Darwinism and how technology and society are evolving faster than many organizations can adapt. Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology Thursday, December 13, 2012, 10 a.m. PT / 1 p.m. ET Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast? A: We’re inviting guests to join us online as we dive into the future of business and how the convergence of technology and connected consumerism would ultimately impact how business is done. It’ll be an exciting and revealing conversation that explores just how much everything is changing. We’ll also review the importance of adapting to emergent trends and how to compete for the future. It’s important to recognize that change is not happening to us, it’s happening because of us. We are part of the revolution and therefore we need to help organizations adapt from the inside out. Watch the Entire Oracle Social Business Thought Leaders Webcast Series On-Demand and Stay Tuned for More to Come in 2013!

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  • 5 Best Practices - Laying the Foundation for WebCenter Projects

    - by Kellsey Ruppel
    Today’s guest post comes from Oracle WebCenter expert John Brunswick. John specializes in enterprise portal and content management solutions and actively contributes to the enterprise software business community and has authored a series of articles about optimal business involvement in portal, business process management and SOA development, examining ways of helping organizations move away from monolithic application development. We’re happy to have John join us today! Maximizing success with Oracle WebCenter portal requires a strategic understanding of Oracle WebCenter capabilities.  The following best practices enable the creation of portal solutions with minimal resource overhead, while offering the greatest flexibility for progressive elaboration. They are inherently project agnostic, enabling a strong foundation for future growth and an expedient return on your investment in the platform.  If you are able to embrace even only a few of these practices, you will materially improve your deployment capability with WebCenter. 1. Segment Duties Around 3Cs - Content, Collaboration and Contextual Data "Agility" is one of the most common business benefits touted by modern web platforms.  It sounds good - who doesn't want to be Agile, right?  How exactly IT organizations go about supplying agility to their business counterparts often lacks definition - hamstrung by ambiguity. Ultimately, businesses want to benefit from reduced development time to deliver a solution to a particular constituent, which is augmented by as much self-service as possible to develop and manage the solution directly. All done in the absence of direct IT involvement. With Oracle WebCenter's depth in the areas of content management, pallet of native collaborative services, enterprise mashup capability and delegated administration, it is very possible to execute on this business vision at a technical level. To realize the benefits of the platform depth we can think of Oracle WebCenter's segmentation of duties along the lines of the 3 Cs - Content, Collaboration and Contextual Data.  All three of which can have their foundations developed by IT, then provisioned to the business on a per role basis. Content – Oracle WebCenter benefits from an extremely mature content repository.  Work flow, audit, notification, office integration and conversion capabilities for documents (HTML & PDF) make this a haven for business users to take control of content within external and internal portals, custom applications and web sites.  When deploying WebCenter portal take time to think of areas in which IT can provide the "harness" for content to reside, then allow the business to manage any content items within the site, using the content foundation to ensure compliance with business rules and process.  This frees IT to work on more mission critical challenges and allows the business to respond in short order to emerging market needs. Collaboration – Native collaborative services and WebCenter spaces are a perfect match for business users who are looking to enable document sharing, discussions and social networking.  The ability to deploy the services is granular and on the basis of roles scoped to given areas of the system - much like the first C “content”.  This enables business analysts to design the roles required and IT to provision with peace of mind that users leveraging the collaborative services are only able to do so in explicitly designated areas of a site. Bottom line - business will not need to wait for IT, but cannot go outside of the scope that has been defined based on their roles. Contextual Data – Collaborative capabilities are most powerful when included within the context of business data.  The ability to supply business users with decision shaping data that they can include in various parts of a portal or portals, just as they would with content items, is one of the most powerful aspects of Oracle WebCenter.  Imagine a discussion about new store selection for a retail chain that re-purposes existing information from business intelligence services about various potential locations and or custom backend systems - presenting it directly in the context of the discussion.  If there are some data sources that are preexisting in your enterprise take a look at how they can be made into discrete offerings within the portal, then scoped to given business user roles for inclusion within collaborative activities. 2. Think Generically, Execute Specifically Constructs.  Anyone who has spent much time around me knows that I am obsessed with this word.  Why? Because Constructs offer immense power - more than APIs, Web Services or other technical capability. Constructs offer organizations the ability to leverage a platform's native characteristics to offer substantial business functionality - without writing code.  This concept becomes more powerful with the additional understanding of the concepts from the platform that an organization learns over time.  Let's take a look at an example of where an Oracle WebCenter construct can substantially reduce the time to get a subscription-based site out the door and into the hands of the end consumer. Imagine a site that allows members to subscribe to specific disciplines to access information and application data around that various discipline.  A space is a collection of secured pages within Oracle WebCenter.  Spaces are not only secured, but also default content stored within it to be scoped automatically to that space. Taking this a step further, Oracle WebCenter’s Activity Stream surfaces events, discussions and other activities that are scoped to the given user on the basis of their space affiliations.  In order to have a portal that would allow users to "subscribe" to information around various disciplines - spaces could be used out of the box to achieve this capability and without using any APIs or low level technical work to achieve this. 3. Make Governance Work for You Imagine driving down the street without the painted lines on the road.  The rules of the road are so ingrained in our minds, we often do not think about the process, but seemingly mundane lane markers are critical enablers. Lane markers allow us to travel at speeds that would be impossible if not for the agreed upon direction of flow. Additionally and more importantly, it allows people to act autonomously - going where they please at any given time. The return on the investment for mobility is high enough for people to buy into globally agreed up governance processes. In Oracle WebCenter we can use similar enablers to lane markers.  Our goal should be to enable the flow of information and provide end users with the ability to arrive at business solutions as needed, not on the basis of cumbersome processes that cannot meet the business needs in a timely fashion. How do we do this? Just as with "Segmentation of Duties" Oracle WebCenter technologies offer the opportunity to compartmentalize various business initiatives from each other within the system due to constructs and security that are available to use within the platform. For instance, when a WebCenter space is created, any content added within that space by default will be secured to that particular space and inherits meta data that is associated with a folder created for the space. Oracle WebCenter content uses meta data to support a broad range of rich ECM functionality and can automatically impart retention, workflow and other policies automatically on the basis of what has been defaulted for that space. Depending on your business needs, this paradigm will also extend to sub sections of a space, offering some interesting possibilities to enable automated management around content. An example may be press releases within a particular area of an extranet that require a five year retention period and need to the reviewed by marketing and legal before release.  The underlying content system will transparently take care of this process on the basis of the above rules, enabling peace of mind over unstructured data - which could otherwise become overwhelming. 4. Make Your First Project Your Second Imagine if Michael Phelps was competing in a swimming championship, but told right before his race that he had to use a brand new stroke.  There is no doubt that Michael is an outstanding swimmer, but chances are that he would like to have some time to get acquainted with the new stroke. New technologies should not be treated any differently.  Before jumping into the deep end it helps to take time to get to know the new approach - even though you may have been swimming thousands of times before. To quickly get a handle on Oracle WebCenter capabilities it can be helpful to deploy a sandbox for the team to use to share project documents, discussions and announcements in an effort to help the actual deployment get under way, while increasing everyone’s knowledge of the platform and its functionality that may be helpful down the road. Oracle Technology Network has made a pre-configured virtual machine available for download that can be a great starting point for this exercise. 5. Get to Know the Community If you are reading this blog post you have most certainly faced a software decision or challenge that was solved on the basis of a small piece of missing critical information - which took substantial research to discover.  Chances were also good that somewhere, someone had already come across this information and would have been excited to share it. There is no denying the power of passionate, connected users, sharing key tips around technology.  The Oracle WebCenter brand has a rich heritage that includes industry-leading technology and practitioners.  With the new Oracle WebCenter brand, opportunities to connect with these experts has become easier. Oracle WebCenter Blog Oracle Social Enterprise LinkedIn WebCenter Group Oracle WebCenter Twitter Oracle WebCenter Facebook Oracle User Groups Additionally, there are various Oracle WebCenter related blogs by an excellent grouping of services partners.

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  • What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014?

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3 To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee Session Dell’s Hayden Mugford will speak on “The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are Integrated across CX Target Audience Session content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. Outcomes Customers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party! We’re hosting CX Central Fest:  a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. OpenWorld is a fabulous way for your customers to see all that Oracle Marketing Cloud has to offer. Pass on an invitation today. By Laura Vogel (Oracle) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

    - by Kathryn Perry
    A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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  • Improve Playback Using Enhancements in Windows Media Player 12

    - by DigitalGeekery
    Are you looking for ways to improve the playback of your media in Windows Media Player 12? We’ll show you how to do that by using the enhancements in WMP 12. If you are in Library mode, you’ll need to click the icon at the lower right to switch to Now Playing mode. Right-click anywhere in Media Player while in Now Playing mode, select Enhancements, and select any of the available options.   You can switch between the individual enhancements by clicking the right and left buttons at the top left.   Crossfading and Auto Volume Leveling The Auto Volume Leveling setting is just a simple toggle on and off. If your MP3 or WMA files have volume leveling information values.   You can automatically add volume leveling information values to all files you add to your library by switching to Library view, going to Tools > Options, and selecting Add volume leveling information values for new files on the Library tab. Click OK when finished.   Crossfading will gradually decrease the volume of the song that is ending (fade out) and increase volume of the song that is beginning. Click Turn on Crossfading and then click and drag the slider left or right change the amount of overlap between tracks. Graphic Equalizer The graphic equalizer is toggled on and off by clicking Turn on / Turn off at the top left. You can select pre-defined equalizer settings by music genre by clicking the Default list. The radio buttons on the left allow you to move the sliders individually, in a loose group or a tight group. You can always return to the default settings by clicking Reset. Play Speed Settings Choose a pre-defined settings by clicking Slow, Normal, or Fast. Uncheck the Snap slider to common speeds the move the slider right and left to your desired speed. If nothing else, these settings provide a little fun and amusement. Quiet Mode Quiet mode will level out any sharp volume highs and lows within a single track. Simply toggle the setting on or off and select whether you prefer Medium difference or Little difference by selecting one of the radio buttons. SRS WOW effects SRS WOW effects enhance low-frequency and stereo sound performance. Click Turn on to enable the TruBass and WOW Effect sliders. You can also optimize for your speaker type. Click to switch between Regular, Large, and Headphones. Video Settings Video Settings allow you to adjust the Hue, Brightness, Saturation, and Contrast.   You can also adjust the zoom settings by clicking Select video zoom settings.   Dolby Digital Settings Choose between Normal, Night, and Theater settings to adjust the audio for Dolby Digital content. This setting will only effect media with Dolby Digital sound. Looking for more ways to improve your media experience in WMP 12? Check out how to update metadata and cover art and how to share media with other Windows 7 computers on your home network. Similar Articles Productive Geek Tips Fixing When Windows Media Player Library Won’t Let You Add FilesInstall and Use the VLC Media Player on Ubuntu LinuxHow To Rip a Music CD in Windows 7 Media CenterStream Media from Windows 7 to XP with VLC Media PlayerInstalling Windows Media Player Plugin for Firefox TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows Check these Awesome Chrome Add-ons iFixit Offers Gadget Repair Manuals Online Vista style sidebar for Windows 7 Create Nice Charts With These Web Based Tools Track Daily Goals With 42Goals Video Toolbox is a Superb Online Video Editor

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  • What Counts For a DBA: Imagination

    - by drsql
    "Imagination…One little spark, of inspiration… is at the heart, of all creation." – From the song "One Little Spark", by the Sherman Brothers I have a confession to make. Despite my great enthusiasm for databases and programming, it occurs to me that every database system I've ever worked on has been, in terms of its inputs and outputs, downright dull. Most have been glorified e-spreadsheets, many replacing manual systems built on actual spreadsheets. I've created a lot of database-driven software whose main job was to "count stuff"; phone calls, web visitors, payments, donations, pieces of equipment and so on. Sometimes, instead of counting stuff, the database recorded values from other stuff, such as data from sensors or networking devices. Yee hah! So how do we, as DBAs, maintain high standards and high spirits when we realize that so much of our work would fail to raise the pulse of even the most easily excitable soul? The answer lies in our imagination. To understand what I mean by this, consider a role that, in terms of its output, offers an extreme counterpoint to that of the DBA: the Disney Imagineer. Their job is to design Disney's Theme Parks, of which I'm a huge fan. To me this has always seemed like a fascinating and exciting job. What must an Imagineer do, every day, to inspire the feats of creativity that are so clearly evident in those spectacular rides and shows? Here, if ever there was one, is a role where "dull moments" must be rare indeed, surely? I wanted to find out, and so parted with a considerable sum of money for my wife and I to have lunch with one; I reasoned that if I found one small way to apply their secrets to my own career, it would be money well spent. Early in the conversation with our Imagineer (Cindy Cote), the job did indeed sound magical. However, as talk turned to management meetings, budget-wrangling and insane deadlines, I came to the strange realization that, in fact, her job was a lot more like mine than I would ever have guessed. Much like databases, all those spectacular Disney rides bring with them a vast array of complex plumbing, lighting, safety features, and all manner of other "boring bits", kept well out of sight of the end user, but vital for creating the desired experience; and, of course, it is these "boring bits" that take up much of the Imagineer's time. Naturally, there is still a vital part of their job that is spent testing out new ideas, putting themselves in the place of a park visitor, from a 9-year-old boy to a 90-year-old grandmother, and trying to imagine what experiences they'd like to have. It is these small, but vital, sparks of imagination and creativity that have the biggest impact. The real feat of a successful Imagineer is clearly to never to lose sight of this fact, in among all the rote tasks. It is the same for a DBA. Not matter how seemingly dull is the task at hand, try to put yourself in the shoes of the end user, and imagine how your input will affect the experience he or she will have with the database you're building, and how that may affect the world beyond the bits stored in your database. Then, despite the inevitable rush to be "done", find time to go the extra mile and hone the design so that it delivers something as close to that imagined experience as you can get. OK, our output still can't and won't reach the same spectacular heights as the "Journey into The Imagination" ride at EPCOT Theme Park in Orlando, where I first heard "One Little Spark". However, our imaginative sparks and efforts can, and will, make a difference to the user who now feels slightly more at home with a database application, or to the manager holding a report presented with enough clarity to drive an interesting decision or two. They are small victories, but worth having, and appreciated, or at least that's how I imagine it.

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  • Cutting Subscriber Churn with Media Intelligence

    - by Oracle M&E
    There's lots of talk in media and entertainment companies about using "big data".  But it's often hard to see through the hype and understand how big data brings benefits in the real world.  How about being able to predict with 92% accuracy which subscribers intend to cancel their subscription - and put in place a renewal strategy to dramatically reduce that churn?  That's what Belgian media company De Persgroep has achieved with Oracle's Media Intelligence solution.  "One of the areas in which we're able to achieve beautiful results using big data is the churn prediction," De Persgroep's CIO Luc Verbist explains in a new Oracle video.  "Based on all the data that we collect on websites and all your behavior, payment behavior and so on, we're able to make a prediction model, which, with an accuracy of 92 percent, is able to predict that you probably won't renew your newspaper, anymore. So our approach to renewal is completely different to the people in that segment than towards the other people. And this has brought us a lot of value and a lot of customers who didn't stop their newspaper where else they would have done so." De Persgroep is using Oracle's Big Data Appliance, along with software from Oracle partner NGDATA to build up a detailed "DNA profile" of each individual customer, based on every interaction, in real time.  This means that any change in behavior - a drop in content consumption, a late subscription payment, a negative social media comment - is captured.  Applying advanced data modeling techniques automatically converts those raw interactions into data with real business meaning - like that customer's risk of churning. The very same data profile - comprising hundreds if individual dimensions - can simultaneously drive targeted marketing campaigns - informing audience about new content that's most relevant and encouraging them to subscribe.  It can power content recommendations and personalization right in the content sites and apps. And it can link directly into digital advertising networks via platforms like Oracle's BlueKai data management platform (DMP), to drive increased advertising CPMs. Using Oracle's Media Intelligence solution enables this across De Persgroep's business - comprising eight newspapers and 25 magazines published in Belgium and The Netherlands, and digital properties including websites with 6m daily unique visitors, along with TV and radio stations. "The company strategy is in fact a customer-centric strategy, so we want to get a 360-view about our customers, about our prospects. And the big data project helped us to achieve that goal," says Verbist. Using Oracle's Big Data Appliance to underpin the solution created huge savings.   "The selection of the Big Data Appliance was quite easy.  It was very quick to install, very easy to install, as well. And it was far cheaper than building our own Hadoop cluster. So it was in fact a non-brainer," Verbist explains. Applying Media Intelligence approach has yielded incredible results for De Persgroep, including: Improved products - with a new understanding of how readers are consuming print and digital content across the day Improved customer segmentation - driving a 6X improvement in customer prospecting and acquisition when contacting a specific segment Having the project up and running in three months And that has led to competitive benefits for De Persgroep, as Luc Verbist explains: "one of the results we saw since we started using big data is that we're able to increase the gap between we as the market leader, and the second [by] more than 20 percent."

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • In C# should I reuse a function / property parameter to compute temp result or create a temporary v

    - by Hamish Grubijan
    The example below may not be problematic as is, but it should be enough to illustrate a point. Imagine that there is a lot more work than trimming going on. public string Thingy { set { // I guess we can throw a null reference exception here on null. value = value.Trim(); // Well, imagine that there is so much processing to do this.thingy = value; // That this.thingy = value.Trim() would not fit on one line ... So, if the assignment has to take two lines, then I either have to abusereuse the parameter, or create a temporary variable. I am not a big fan of temporary variables. On the other hand, I am not a fan of convoluted code. I did not include an example where a function is involved, but I am sure you can imagine it. One concern I have is if a function accepted a string and the parameter was "abused", and then someone changed the signature to ref in both places - this ought to mess things up, but ... who would knowingly make such a change if it already worked without a ref? Seems like it is their responsibility in this case. If I mess with the value of value, am I doing something non-trivial under the hood? If you think that both approaches are acceptable, then which do you prefer and why? Thanks.

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  • When to define SDD operations System->Actor?

    - by devoured elysium
    I am having some trouble understanding how to make SDDs, as I don't fully grasp why in some cases one should define operations for System - Actor and in others don't. Here is an example: 1) The User tells the System that wants to buy some tickets, stating his client number. 2) The System confirms that the given client number is valid. 3) The User tells the System the movie that wants to see. 4) The System shows the set of available sessions and seats for that movie. 5) The System asks the user which session/seat he wants. 6) The user tells the System the chosen session/seat. This would be converted to: a) -----> tellClientNumber(clientNumber) b) <----- validClientNumber c) -----> tellMovieToSee(movie) d) <----- showsAvailableSeatsHours e) -----> tellSystemChosenSessionSeat(session, seat) I know that when we are dealing with SDD's we are still far away from coding. But I can't help trying to imagine how it how it would have been had I to convert it right away to code: I can understand 1) and 2). It's like if it was a C#/Java method with the following signature: boolean tellClientNumber(clientNumber) so I put both on the SDD. Then, we have the pair 3) 4). I can imagine that as something as: SomeDataStructureThatHoldsAvailableSessionsSeats tellSystemMovieToSee(movie) Now, the problem: From what I've come to understand, my lecturer says that we shouldn't make an operation on the SDD for 5) as we should only show operations from the Actor to the System and when the System is either presenting us data (as in c)) or validating sent data (such as in b)). I find this odd, as if I try to imagine this like a DOS app where you have to put your input sequencially, it makes sense to make an arrow even for 5). Why is this wrong? How should I try to visualize this? Thanks

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