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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Kanban Tools Review

  - by GeekAgilistMercenary

  The first two sessions on Sunday were Collaboration and why it is so hard and the following, which was a perfect following session was on Kanban.  While in that second session two online Saas Style Tools were mentioned; AgileZen and Leankit.  I decided right then and there that I would throw together some first impressions and setup some sample projects.  I did this by setting up an account and creating the projects. Agile Zen Account Creation Setting up the initial account required an e-mail verification, which is understandable.  Within a few seconds it was mailed out and I was logged in. Setting Up the Kanban Board The initial setup of the board was pretty easy.  I maybe clicked around an extra few times, but overall everything I needed to use the tool was immediately available.  The representation of everything was very similar to what one expects in a real Kanban Board too.  This is a HUGE plus, especially if a team is smart and places this tool in a centrally viewable area to allow for visibility. Each of the board items is just like a post it, being blue, grey, green, pink, or one of another few colors.  Dragging them onto each swim lane on the board was flawless, making changes through the work super easy and intuitive. The other thing I really liked about AgileZen is that the Kanban Board had the swim lanes setup immediately.  One can change them, but when you know you immediately need a Ready Lane, Working Lane, and a Complete Lane it is nice to just have them right in front of you in the interface.  In addition, the Backlog is simply a little tab on the left hand side.  This is perfect for the Backlog Queue.  Out of the way, with the focus on the primary items. Once  I got the items onto the board I was easily able to get back to the actual work at hand versus playing around with the tool.  The fact that it was so easy to use, fast and easy UX, and overall a great layout put me back to work on things I needed to do versus sitting a playing with the tool.  That, in the end is the key to using these tools. LeanKit Kanban Account Creation Setting up the account got me straight into the online tool.  This I thought was pretty cool. Setting Up the Kanban Board Setting up the Kanban Board within Leankit was a bit of trouble.  There were multiple UX issues in regard to process and intuitiveness.  The Leankit basically forces one to design the whole board first, making no assumptions about how the board should look.  The swim lanes in my humble opinion should be setup immediately without any manipulation with the most common lanes;  ready, working, and complete. The other UX hiccup that I had a problem with is that as soon as I managed to get the swim lanes into place, I wanted to remove the redundant Backlog Lane.  The Backlog Lane, or Backlog Bucket should be somewhere that I accidentally added as a lane.  Then on top of that I screwed up and added an item inside the lane, which then prevented me from deleting the lane.  I had to go back out of the lane manipulation, remove the item, and then remove the excess lane.  Summary Leankit wasn't a bad interface, it just wasn't as good as AgileZen.  The AgileZen interface was just better UX design overall.  AgileZen also presents a much better user interface graphical design all together.  It is much closer to what the Kanban Board would look like if it were a physical Kanban Board.  Since one of the HUGE reasons for Kanban is to increase visibility, the fact the design is similar to what a real Kanban Board is actually a pretty big deal. This is an image (click for larger) that shows the two Kanban Boards side by side.  The one on the left is AgileZen and the right is Leankit. Original Entry

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• SQL SERVER – Weekend Project – Experimenting with ACID Transactions, SQL Compliant, Elastically Scalable Database

  - by pinaldave

  Database technology is huge and big world. I like to explore always beyond what I know and share the learning. Weekend is the best time when I sit around download random software on my machine which I like to call as a lab machine (it is a pretty old laptop, hardly a quality as lab machine) and experiment it. There are so many free betas available for download that it’s hard to keep track and even harder to find the time to play with very many of them.  This blog is about one you shouldn’t miss if you are interested in the learning various relational databases. NuoDB just released their Beta 7.  I had already downloaded their Beta 6 and yesterday did the same for 7.   My impression is that they are onto something very very interesting.  In fact, it might be something really promising in terms of database elasticity, scale and operational cost reduction. The folks at NuoDB say they are working on the world’s first “emergent” database which they tout as a brand new transitional database that is intended to dramatically change what’s possible with OLTP.  It is SQL compliant, guarantees ACID transactions, yet scales elastically on heterogeneous and decentralized cloud-based resources. Interesting note for sure, making me explore more. Based on what I’ve seen so far, they are solving the architectural challenge that exists between elastic, cloud-based compute infrastructures designed to scale out in response to workload requirements versus the traditional relational database management system’s architecture of central control. Here’s my experience with the NuoDB Beta 6 so far: First they pretty much threw away all the features you’d associate with existing RDBMS architectures except the SQL and ACID transactions which they were smart to keep.  It looks like they have incorporated a number of the big ideas from various algorithms, systems and techniques to achieve maximum DB scalability. From a user’s perspective, the NuoDB Beta software behaves like any other traditional SQL database and seems to offer all the benefits users have come to expect from standards-based SQL solutions. One of the interesting feature is that one can run a transactional node and a storage node on my Windows laptop as well on other platforms – indeed interesting for sure. It’s quite amazing to see a database elastically scale across machine boundaries. So, one of the basic NuoDB concepts is that as you need to scale out, you can easily use more inexpensive hardware when/where you need it.  This is unlike what we have traditionally done to scale a database for an application – we replace the hardware with something more powerful (faster CPU and Disks). This is where I started to feel like NuoDB is on to something that has the potential to elastically scale on commodity hardware while reducing operational expense for a big OLTP database to a degree we’ve never seen before. NuoDB is able to fully leverage the cloud in an asynchronous and highly decentralized manner – while providing both SQL compliance and ACID transactions. Basically what NuoDB is doing is so new that it is all hard to believe until you’ve experienced it in action.  I will keep you up to date as I test the NuoDB Beta 7 but if you are developing a web-scale application or have an on-premise app you are thinking of moving to the cloud, testing this beta is worth your time. If you do try it, let me know what you think.  Before I say anything more, I am going to do more experiments and more test on this product and compare it with other existing similar products. For me it was a weekend worth spent on learning something new. I encourage you to download Beta 7 version and share your opinions here. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Documentation, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• C# 4.0: COM Interop Improvements

  - by Paulo Morgado

  Dynamic resolution as well as named and optional arguments greatly improve the experience of interoperating with COM APIs such as Office Automation Primary Interop Assemblies (PIAs). But, in order to alleviate even more COM Interop development, a few COM-specific features were also added to C# 4.0. Ommiting ref Because of a different programming model, many COM APIs contain a lot of reference parameters. These parameters are typically not meant to mutate a passed-in argument, but are simply another way of passing value parameters. Specifically for COM methods, the compiler allows to declare the method call passing the arguments by value and will automatically generate the necessary temporary variables to hold the values in order to pass them by reference and will discard their values after the call returns. From the point of view of the programmer, the arguments are being passed by value. This method call: object fileName = "Test.docx"; object missing = Missing.Value; document.SaveAs(ref fileName, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing, ref missing); can now be written like this: document.SaveAs("Test.docx", Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value, Missing.Value); And because all parameters that are receiving the Missing.Value value have that value as its default value, the declaration of the method call can even be reduced to this: document.SaveAs("Test.docx"); Dynamic Import Many COM methods accept and return variant types, which are represented in the PIAs as object. In the vast majority of cases, a programmer calling these methods already knows the static type of a returned object form the context of the call, but has to explicitly perform a cast on the returned values to make use of that knowledge. These casts are so common that they constitute a major nuisance. To make the developer’s life easier, it is now possible to import the COM APIs in such a way that variants are instead represented using the type dynamic which means that COM signatures have now occurrences of dynamic instead of object. This means that members of a returned object can now be easily accessed or assigned into a strongly typed variable without having to cast. Instead of this code: ((Excel.Range)(excel.Cells[1, 1])).Value2 = "Hello World!"; this code can now be used: excel.Cells[1, 1] = "Hello World!"; And instead of this: Excel.Range range = (Excel.Range)(excel.Cells[1, 1]); this can be used: Excel.Range range = excel.Cells[1, 1]; Indexed And Default Properties A few COM interface features are still not available in C#. On the top of the list are indexed properties and default properties. As mentioned above, these will be possible if the COM interface is accessed dynamically, but will not be recognized by statically typed C# code. No PIAs – Type Equivalence And Type Embedding For assemblies indentified with PrimaryInteropAssemblyAttribute, the compiler will create equivalent types (interfaces, structs, enumerations and delegates) and embed them in the generated assembly. To reduce the final size of the generated assembly, only the used types and their used members will be generated and embedded. Although this makes development and deployment of applications using the COM components easier because there’s no need to deploy the PIAs, COM component developers are still required to build the PIAs.

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• La búsqueda de la eficiencia como Santo Grial de las TIC sanitarias

  - by Eloy M. Rodríguez

  Las XVIII Jornadas de Informática Sanitaria en Andalucía se han cerrado el pasado viernes con 11.500 horas de inteligencia colectiva. Aunque el cálculo supongo que resulta de multiplicar las horas de sesiones y talleres por el número de inscritos, lo que no sería del todo real ya que la asistencia media calculo que andaría por las noventa personas, supongo que refleja el global si incluimos el montante de interacciones informales que el formato y lugar de celebración favorecen. Mi resumen subjetivo es que todos somos conscientes de que debemos conseguir más eficiencia en y gracias a las TIC y que para ello hemos señalado algunas pautas, que los asistentes, en sus diferentes roles debiéramos aplicar y ayudar a difundir. En esa línea creo que destaca la necesidad de tener muy claro de dónde se parte y qué se quiere conseguir, para lo que es imprescindible medir y que las medidas ayuden a retroalimentar al sistema en orden de conseguir sus objetivos. Y en este sentido, a nivel anecdótico, quisiera dejar una paradoja que se presentó sobre la eficiencia: partiendo de que el coste/día de hospitalización es mayor al principio que los últimos días de la estancia, si se consigue ser más eficiente y reducir la estancia media, se liberarán últimos días de estancia que se utilizarán para nuevos ingresos, lo que hará que el número de primeros días de estancia aumente el coste económico total. En este caso mejoraríamos el servicio a los ciudadanos pero aumentaríamos el coste, salvo que se tomasen acciones para redimensionar la oferta hospitalaria bajando el coste y sin mejorer la calidad. También fue tema destacado la posibilidad/necesidad de aprovechar las capacidades de las TIC para realizar cambios estructurales y hacer que la medicina pase de ser reactiva a proactiva mediante alarmas que facilitasen que se actuase antes de ocurra el problema grave. Otro tema que se trató fue la necesidad real de corresponsabilizar de verdad al ciudadano, gracias a las enormes posibilidades a bajo coste que ofrecen las TIC, asumiendo un proceso hacia la salud colaborativa que tiene muchos retos por delante pero también muchas más oportunidades. Y la carpeta del ciudadano, emergente en varios proyectos e ideas, es un paso en ese aspecto. Un tema que levantó pasiones fue cuando la Directora Gerente del Sergas se quejó de que los proyectos TIC eran lentísimos. Desgraciadamente su agenda no le permitió quedarse al debate que fue bastante intenso en el que salieron temas como el larguísimo proceso administrativo, las especificaciones cambiantes, los diseños a medida, etc como factores más allá de la eficiencia especifica de los profesionales TIC involucrados en los proyectos. Y por último quiero citar un tema muy interesante en línea con lo hablado en las jornadas sobre la necesidad de medir: el Índice SEIS. La idea es definir una serie de criterios agrupados en grandes líneas y con un desglose fino que monitorice la aportación de las TIC en la mejora de la salud y la sanidad. Nos presentaron unas versiones previas con debate aún abierto entre dos grandes enfoques, partiendo desde los grandes objetivos hasta los procesos o partiendo desde los procesos hasta los objetivos. La discusión no es sólo académica, ya que influye en los parámetros a establecer. La buena noticia es que está bastante avanzado el trabajo y que pronto los servicios de salud podrán tener una herramienta de comparación basada en la realidad nacional. Para los interesados, varios asistentes hemos ido tuiteando las jornadas, por lo que el que quiera conocer un poco más detalles puede ir a Twitter y buscar la etiqueta #jisa18 y empezando del más antiguo al más moderno se puede hacer un seguimiento con puntos de vista subjetivos sobre lo allí ocurrido. No puedo dejar de hacer un par de autocríticas, ya que soy miembro de la SEIS. La primera es sobre el portal de la SEIS que no ha tenido la interactividad que unas jornadas como estas necesitaban. Pronto empezará a tener documentos y análisis de lo allí ocurrido y luego vendrán las crónicas y análisis más cocinados en la revista I+S. Pero en la segunda década del siglo XXI se necesita bastante más. La otra es sobre la no deseada poca presencia de usuarios de las TIC sanitarias en los roles de profesionales sanitarios y ciudadanos usuarios de los sistemas de información sanitarios. Tenemos que ser proactivos para que acudan en número significativo, ya que si no estamos en riesgo de ser unos TIC-sanitarios absolutistas: todo para los usuarios pero sin los usuarios. Tweet

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• Silverlight Cream for February 10, 2011 -- #1045

  - by Dave Campbell

  In this Issue: Mark Monster, Jaime Rodriguez, Mark Hopkins, WindowsPhoneGeek, David Anson, Jesse Liberty, Jeremy Likness, Martin Krüger(-2-), Beth Massi, Joost van Schaik, Laurent Bugnion, and Arik Poznanski. Above the Fold: Silverlight: "Parsing the Visual Tree with LINQ" Jeremy Likness WP7: "Silverlight-ready PNG encoder implementation shows one way to use .NET IEnumerables effectively" David Anson Lightswitch: "How to Send Automated Appointments from a LightSwitch Application" Beth Massi Shoutouts: Be sure to visit SilverlightShow... check out their top hits last week: SilverlightShow for Jan 31- Feb 06, 2011 Jaime Rodriguez has a post up that all the WP7 folks will be interested in: FAQ about copy paste functionality in upcoming release From SilverlightCream.com: Make use of WCF FaultContracts in Silverlight clients Mark Monster takes a shot at answering “The remote server returned an error: NotFound” while connecting to a WCF Service problem we all see. Communication between HTML in WebBrowser and Silverlight app Jaime Rodriguez responds to questions he received about communication between HTML and SIlverlight with this post about the bi-directional communication between the control and HTML. WP7 - Real Apps, Real Code Mark Hopkins has a post up about some WP7 starter kits that you can get all the source for and actually download the app from the Marketplace first to see if it interests you! WP7 AboutPrompt in depth WindowsPhoneGeek has this cool post up about the AboutPrompt from the Coding4Fun toolkit in detail... great diagrams showing where all the elements are and code examples with images. Silverlight-ready PNG encoder implementation shows one way to use .NET IEnumerables effectively David Anson describes why he took it upon himself to write his own png encoder for Silverlight... and we all thank him for doing so and providing us with the code! Navigation 101–Cancelling Navigation Jesse Liberty's latest WP7 From Scratch episode is up (number 32), and he's talking about Navigation and how to cancel it if you need to. Parsing the Visual Tree with LINQ Jeremy Likness demonstrates using LINQ to rat out information in the visual tree of your XAML. To Quote Jeremy: "you can easily check for intersections between elements and find any type of element no matter how deep within the tree it is". SpriteAnimationBehavior Martin Krüger has a couple more fun things in the Expression Gallery that I haven't discussed. First up is a behavior that animates up to 999 images and lets you control the FramesPerSecond... great demo on the ExpressionGallery to play with. Second alternative: Storyboard should not start before the Silverlight application is loaded Martin Krüger's latest is a way to programmatically wait for the Loaded event so that you know you can let your animations fly. How to Send Automated Appointments from a LightSwitch Application Beth Massi's latest Lightswitch post follows up her Outlook automation one with sending appointments using the standard iCalendar format... all the code included of course. The case for the Bindable Application Bar for Windows Phone 7 Joost van Schaik posts about a bindable Application Bar for your WP7 apps... grab the code and don't leave home without it :) MVVM Light V4 preview (BL0014) release notes Laurent Bugnion posted an update to MVVMLight to Codeplex a couple days ago. This is an early preview of what he plans on having in version 4, so check out the post for what's new and fun. Search Digg on Windows Phone 7 Arik Poznanski followed up his RSS post from last week with this one on searching Digg on WP7... and he's discussing and providing a utility class for doing it. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Three Easy Ways of Providing Feedback to the Oracle AutoVue Team

  - by Celine Beck

  Customer feedback is essential in helping us deliver best-in-class Enterprise Visualization solutions which are centered around real-world usage. As the Oracle AutoVue Product Management team is busy prioritizing the next round of improvements, enhancements and new innovation to the AutoVue platform, I thought it would be a good idea to provide our blog-readers with a recap of how best to provide product feedback to the AutoVue Product Management team. This gives you the opportunity to help shape our future agenda and make our solutions better for you. Enterprise Visualization Special Interest Group (EV SIG): the AutoVue EV SIG is a customer-driven initiative that has recently been created to share knowledge and information between members and discuss common and best practices around Enterprise Visualization. The EV SIG also serves as a mechanism for establishing and communicating to AutoVue Product Management users’ collective priorities for the future development, direction and enhancement of the AutoVue product family with the objective of ensuring their continuous improvement. Essentially, EV SIG members meet in order to share and prioritize feedback and use this input to begin dialog with the AutoVue Product Management team on what they deem to be the most important improvements to Enterprise Visualization solutions. The AutoVue EV SIG is by far the best platform for sharing and relaying feedback to our Product Strategy / Management team regarding general product enhancements, industry-specific scenarios, new use cases, usability, support, deployability, etc, and helping us shape the future direction of Enterprise Visualization solutions. We strongly encourage ALL our customers to sign up for the SIG;  here is how you can do so: Sign up for the EVSIG mailing list b.    Visit the group’s website c.    Contact Dennis Walker at Harris Corporation directly should you have any questions: dwalke22-AT-harris-DOT-com Customer / Partner Advisory Boards: The AutoVue Product Strategy / Management team also periodically runs Customer and Partner Advisory Boards. These invitation-only events bring together individuals chosen from Oracle AutoVue’s top customers that are using AutoVue at the enterprise level, as well as strategic partners.  The idea here is to establish open lines of communication between top customers and partners and the Oracle AutoVue Product Strategy team, help us communicate AutoVue’s product direction, share perspectives on today and tomorrow’s challenges and needs for Enterprise Visualization, and validate that proposed additions to the product are valid industry solutions. Our next Customer / Partner Advisory Board will be held in San Francisco during Oracle Open World, please contact your account manager to find out more about the CAB Members’ nomination process. Enhancement Requests:  Enhancement requests are request logged by customers or partners with Product Development for a feature that is not currently available in Oracle AutoVue. Enhancement requests (ER) can be logged easily via the My Oracle Support portal. This is the best way to share feedback with us at the functionality level; for instance if you would like to see a new format supported in AutoVue or make suggestions as per how certain functionality can be improved or should behave. Once the ER is logged, it is then evaluated by Product Management based on feasibility, product adequation and business justification. Product Management then decides whether to consider this ER for future release or not. What helps accelerate the process is hearing from a large number of customers who urgently need a particular feature or configuration. Hence the importance of logging Metalink Service Requests, and describing in details your business expectations. You can include key milestones dates and justifications as to why this request is important and the benefits your organization stands to gain should this request be accepted. Again, feedback from customers and partners is critical to ensure we offer solutions that have the biggest impact on customers’ business processes and day-to-day operations. All feedback is welcome,. So please don’t be shy! 

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• Know Your Audience, And/Or Your Customer

  - by steve.diamond

  Yesterday I gave an internal presentation to about 20 Oracle employees on "messaging," not messaging technology, but embarking on the process of building messages. One of the elements I covered was the importance of really knowing and understanding your audience. As a humorous reference I included two side-by-side photos of Oakland A's fans and Oakland Raiders fans. The Oakland A's fans looked like happy-go-lucky drunk types. The Oakland Raiders fans looked like angry extras from a low budget horror flick. I then asked my presentation attendees what these two groups had in common. Here's what I heard. --They're human (at least I THINK they're human). --They're from Oakland. --They're sports fans. After that, it was anyone's guess. A few days earlier we were putting the finishing touches on a sales presentation for one of our product lines. We had included an upfront "lead in" addressing how the economy is improving, yet that doesn't mean sales executives will have any more resources to add to their teams, invest in technology, etc. This "lead in" included miscellaneous news article headlines and statistics validating the slowly improving economy. When we subjected this presentation to internal review two days ago, this upfront section in particular was scrutinized. "Is the economy really getting better? I (exclamation point) don't think it's really getting better. Haven't you seen the headlines coming out of Greece and Europe?" Then the question TO ME became, "Who will actually be in the audience that sees and hears this presentation? Will s/he be someone like me? Or will s/he be someone like the critic who didn't like our lead-in?" We took the safe route and removed that lead in. After all, why start a "pitch" with a component that is arguably subjective? What if many of our audience members are individuals at organizations still facing a strong headwind? For reasons I won't go into here, it was the right decision to make. The moral of the story: Make sure you really know your audience. Harness the wisdom of the information your organization's CRM systems collect to get that fully informed "customer view." Conduct formal research. Conduct INFORMAL research. Ask lots of questions. Study industries and scenarios that have nothing to do with yours to see "how they do it." Stop strangers in coffee shops and on the street...seriously. Last week I caught up with an old friend from high school who recently retired from a 25 year career with the USMC. He said, "I can learn something from every single person I come into contact with." What a great way of approaching the world. Then, think about and write down what YOU like and dislike as a customer. But also remember that when it comes to your company's products, you are most likely NOT the customer, so don't go overboard in superimposing your own world view. Approaching the study of customers this way adds rhyme, reason and CONTEXT to lengthy blog posts like this one. Know your audience.

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• Enable Full Screen Mode in Media Center Without Trapping the Mouse

  - by DigitalGeekery

  If you have a dual monitor setup and use Windows Media Center, you’re probably aware that when WMC is in full screen mode, it traps the mouse so you can’t work on a second monitor. Here we look at how to solve the annoyance. The Maxifier is an application that allows you to open Media Center in full screen mode without restricting the mouse. It relieves the annoyance of WMC capturing your mouse on a dual monitor setup. Note: If you don’t have two monitors attached, most of The Maxifier’s functions won’t work. Installation and Use Download, extract, and install The Maxifier. (See the download link below) The Maxifier runs minimized in the system tray and you access the options by right-clicking on the icon. If Media Center is not already open, you can choose Start Media Center to start WMC on the main start screen. Or, choose one of the other selections to open another area of Media Center. By default, Maxifier opens Media Center in full screen mode on the secondary monitor. When Media Center is open in full screen mode, you’ll notice you can now freely move your mouse around your multi-monitor setup. When Media Center is open, you’ll see five additional options. The Fit Screen options simply fits Media Center to the full screen, but still show the Windows borders. Full screen options put WMC in full screen mode.   The Maxifier Options allow you to choose from the various start up options. Selecting Watch for Media Center starting will prompt Maxifier to open WMC to the main start page in full screen mode on the secondary monitor automatically, even if you open Media Center without using The Maxifier.  (You may need to restart for this to take effect) If you have more than 2 monitors, you can define on which monitor to open Media Center, and which monitor you consider to be the main screen.   You can also define a number of Hotkeys in The Maxifier settings. First, select the Enable Hotkeys checkbox. To create a Hotkey, click in the text field and then press the keys to use as the Hotkey. To remove a Hotkey, click in the field and press the Delete key.   Conclusion The Maxifier is a simple program that enables Media Center users to take full advantage of a multi-monitor workspace. It works with both Vista and Windows 7. Version 1.4 is a stable application for Vista, and Version 1.5b is a beta application for Windows 7. Looking for more Media Center tips and tweaks? Check out some startup customizations for Windows 7 Media Center, how to automatically mount and view ISO’s in WMC, and how to add background images and themes to Windows 7 Media Center. Link Download the Maxifier Similar Articles Productive Geek Tips Startup Customizations for Media Center in Windows 7Using Netflix Watchnow in Windows Vista Media Center (Gmedia)Lock The Screen While in Full-Screen Mode in Windows Media PlayerSwitch Windows by Hovering the Mouse Over a Window in Windows 7 or VistaIntegrate Boxee with Media Center in Windows 7 TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips HippoRemote Pro 2.2 Xobni Plus for Outlook All My Movies 5.9 CloudBerry Online Backup 1.5 for Windows Home Server Steve Jobs’ iPhone 4 Keynote Video Watch World Cup Online On These Sites Speed Up Windows With ReadyBoost Awesome World Cup Soccer Calendar Nice Websites To Watch TV Shows Online 24 Million Sites

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• A debugging experience with "highly compatible" ASP.NET 4.5

  - by Jeff

  I have to admit that I will pretty much upgrade software for no reason other than being on the latest version. I won't do it if it's super expensive (Adobe gets money from me about once every three or four years at best), but particularly with frameworks and stuff generally available as part of my MSDN subscription, I'll be bleeding edge. CoasterBuzz was running on the MVC 4 framework pretty much as soon as they did a "go live" license for it. I didn't really jump in head-first with Windows 8 and Visual Studio 2012, in part because I just wasn't interested in doing the reinstalls for each new version. Turns out there weren't that many revisions anyway. But when the final versions were released a week and a half ago, I jumped in. I saw on one of the Microsoft sites that .Net 4.5 was a "highly compatible in-place update" to the framework. Good enough for me. I was obviously running it by default in Windows 8, and installed it on my production server. I suppose it's "highly compatible," except when it isn't. Three of my sites are running with various flavors of the MVC version of POP Forums. All of them stopped working under ASP.NET 4.5. It was not immediately obvious what the problem might be beyond an exception indicating that there were no repository classes registered with Ninject, which I use for dependency injection in the forums. This was made all the more weird by the fact that it ran fine locally in the dev Web host. My first instinct was to spin up a Windows Server VM on my local box and put the remote debugger on it. (Side note: running multiple VM's on a Retina MacBook Pro with 16 gigs of RAM is pretty much the most awesome thing ever. I can't believe this computer is for real, and not a 50-pound tower under my desk.) What might have been going on in IIS that doesn't happen in Visual Studio? In the debugging process, I realized that I might be looking in the wrong place. POP Forums creates a Ninject container using a method called from a PreApplicationStartMethod attribute, and at that time registers a module (what Ninject uses to map interfaces to implementations) that maps all of the core dependencies. It also creates an instance of an HttpModule that originally hosted the "services" (search indexing, mailer, etc.), but now just records errors. That's all well and good, but the actual repository mapping, where data is actually read or persisted, happens in Application_Start() in global.asax. The idea there is that you can swap out the SqlSingleWebServer repos for something tuned for multiple servers, Oracle or something else. Of course, if I used something like StructureMap, which does convention-based mapping for dependency injection (a class implementing ISettingsRepository called SettingsRepository is automagically mapped), I wouldn't have to worry about it. In any case, the HttpModule, being instantiated before Application_Start() gets to run, would throw because there was no repo mapped where it could get settings from the database. This makes total sense. The fix is sort of a hack, where I don't setup the innards of the HttpModule until a call to its BeginRequest is made. I say it's a hack, because its primary function, logging exceptions, won't work until the app has warmed up. Still, this brings up an interesting question about the race condition, and what changed in 4.5 when it's running in IIS. In ASP.NET 4, it would appear that the code called via the PreApplicationStartMethod was either failing silently, and running again later, or it was getting to that code after Application_Start was called. In any case, weird thing. The real pain point I'm experiencing now is a bug in MVC 4 that is extremely serious because it renders the mobile/alternate view functionality very much broken.

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• Announcing the ASP.NET and Web Tools 2012.2 Release Candidate

  - by ScottGu

  This week the ASP.NET and Visual Web Developer teams delivered the Release Candidate of the ASP.NET and Web Tools 2012.2 update (formerly ASP.NET Fall 2012 Update BUILD Prerelease). This update extends the existing ASP.NET runtime and adds new web tooling to Visual Studio 2012. Whether you use Web Forms, MVC, Web API, or any other ASP.NET technology, there is something cool in this update for you. You can download and install the RC today: http://www.asp.net/vnext. Great ASP.NET Enhancements This update adds new ASP.NET templates and features, including: New ASP.NET MVC templates. Creating Facebook applications just became easier using the new Facebook Application template. In just a few easy steps you can create a Facebook application that gets data from the logged in user as well as integrates with their friends. A new Single Page Application template allows developers to build interactive client-side web apps using Knockout, jQuery, and ASP.NET Web API. Real-time communication support with ASP.NET SignalR.  This enables you to easily take advantage of the new WebSocket support in .NET 4.5, while also automatically degrading to long-polling and other protocols for older clients.  If you haven’t tried SignalR yet you should – it is awesome. New ASP.NET Web API functionality, including support for OData, integrated tracing, and automatically generating help page documentation for your API. New ASP.NET Friendly URL functionality. This new feature makes it very easy for Web Forms developers to generate cleaner looking URLs (without the .aspx extension). The Friendly URLs feature also makes it easier for developers to add mobile support to their applications with support for mobile .ASPX pages and  supporting switching between desktop and mobile views. It can be used with existing ASP.NET v4.0 applications. Visual Studio 2012 Web publishing enhancements. Web site projects now have the same publish experience as web application projects (including to Windows Azure Web Sites), and you can selectively publish files, see the differences between local and remote files, and update local to remote files or vice versa. Visual Studio 2012 Page Inspector enhancements. JavaScript selection mapping is now supported, and you can CSS updates in real-time. Visual Studio 2012 editor support for Knockout IntelliSense and pasting JSON as a .NET class (which makes it even easier to consume Web APIs from others). Visual Studio 2012 Project Template updates, including the latest versions of jQuery, jQuery UI, jQuery Validation, Modernirz, Knockout and more… How it is delivered You can download and install an integrated setup that contains the above enhancements today from http://www.asp.net/vnext. The new runtime functionality is delivered to ASP.NET via additional NuGet packages. This means that installing this update does not make any changes to the existing ASP.NET binaries, and thus does not cause any compatibility issues with existing projects. New projects will contain the new functionality and existing projects can be updated with the new NuGet packages. Summary Web development is changing, and ASP.NET is rapidly delivering new capabilities to developers that help them take full advantage of new capabilities.  The ASP.NET and Web Tools 2012.2 update installs in minutes without altering the current ASP.NET run time components. For a complete description see the Release Notes. Next week I plan to publish a tutorial showing how to build a cool Facebook application using the new Facebook template. Hope this helps, Scott P.S. In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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• Big Data – Beginning Big Data – Day 1 of 21

  - by Pinal Dave

  What is Big Data? I want to learn Big Data. I have no clue where and how to start learning about it. Does Big Data really means data is big? What are the tools and software I need to know to learn Big Data? I often receive questions which I mentioned above. They are good questions and honestly when we search online, it is hard to find authoritative and authentic answers. I have been working with Big Data and NoSQL for a while and I have decided that I will attempt to discuss this subject over here in the blog. In the next 21 days we will understand what is so big about Big Data. Big Data – Big Thing! Big Data is becoming one of the most talked about technology trends nowadays. The real challenge with the big organization is to get maximum out of the data already available and predict what kind of data to collect in the future. How to take the existing data and make it meaningful that it provides us accurate insight in the past data is one of the key discussion points in many of the executive meetings in organizations. With the explosion of the data the challenge has gone to the next level and now a Big Data is becoming the reality in many organizations. Big Data – A Rubik’s Cube I like to compare big data with the Rubik’s cube. I believe they have many similarities. Just like a Rubik’s cube it has many different solutions. Let us visualize a Rubik’s cube solving challenge where there are many experts participating. If you take five Rubik’s cube and mix up the same way and give it to five different expert to solve it. It is quite possible that all the five people will solve the Rubik’s cube in fractions of the seconds but if you pay attention to the same closely, you will notice that even though the final outcome is the same, the route taken to solve the Rubik’s cube is not the same. Every expert will start at a different place and will try to resolve it with different methods. Some will solve one color first and others will solve another color first. Even though they follow the same kind of algorithm to solve the puzzle they will start and end at a different place and their moves will be different at many occasions. It is  nearly impossible to have a exact same route taken by two experts. Big Market and Multiple Solutions Big Data is exactly like a Rubik’s cube – even though the goal of every organization and expert is same to get maximum out of the data, the route and the starting point are different for each organization and expert. As organizations are evaluating and architecting big data solutions they are also learning the ways and opportunities which are related to Big Data. There is not a single solution to big data as well there is not a single vendor which can claim to know all about Big Data. Honestly, Big Data is too big a concept and there are many players – different architectures, different vendors and different technology. What is Next? In this 31 days series we will be exploring many essential topics related to big data. I do not claim that you will be master of the subject after 31 days but I claim that I will be covering following topics in easy to understand language. Architecture of Big Data Big Data a Management and Implementation Different Technologies – Hadoop, Mapreduce Real World Conversations Best Practices Tomorrow In tomorrow’s blog post we will try to answer one of the very essential questions – What is Big Data? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Code is not the best way to draw

  - by Bertrand Le Roy

  It should be quite obvious: drawing requires constant visual feedback. Why is it then that we still draw with code in so many situations? Of course it’s because the low-level APIs always come first, and design tools are built after and on top of those. Existing design tools also don’t typically include complex UI elements such as buttons. When we launched our Touch Display module for Netduino Go!, we naturally built APIs that made it easy to draw on the screen from code, but very soon, we felt the limitations and tedium of drawing in code. In particular, any modification requires a modification of the code, followed by compilation and deployment. When trying to set-up buttons at pixel precision, the process is not optimal. On the other hand, code is irreplaceable as a way to automate repetitive tasks. While tools like Illustrator have ways to repeat graphical elements, they do so in a way that is a little alien and counter-intuitive to my developer mind. From these reflections, I knew that I wanted a design tool that would be structurally code-centric but that would still enable immediate feedback and mouse adjustments. While thinking about the best way to achieve this goal, I saw this fantastic video by Bret Victor: The key to the magic in all these demos is permanent execution of the code being edited. Whenever a parameter is being modified, everything is re-executed immediately so that the impact of the modification is instantaneously visible. If you do this all the time, the code and the result of its execution fuse in the mind of the user into dual representations of a single object. All mental barriers disappear. It’s like magic. The tool I built, Nutshell, is just another implementation of this principle. It manipulates a list of graphical operations on the screen. Each operation has a nice editor, and translates into a bit of code. Any modification to the parameters of the operation will modify the bit of generated code and trigger a re-execution of the whole program. This happens so fast that it feels like the drawing reacts instantaneously to all changes. The order of the operations is also the order in which the code gets executed. So if you want to bring objects to the front, move them down in the list, and up if you want to move them to the back: But where it gets really fun is when you start applying code constructs such as loops to the design tool. The elements that you put inside of a loop can use the loop counter in expressions, enabling crazy scenarios while retaining the real-time edition features. When you’re done building, you can just deploy the code to the device and see it run in its native environment: This works thanks to two code generators. The first code generator is building JavaScript that is executed in the browser to build the canvas view in the web page hosting the tool. The second code generator is building the C# code that will run on the Netduino Go! microcontroller and that will drive the display module. The possibilities are fascinating, even if you don’t care about driving small touch screens from microcontrollers: it is now possible, within a reasonable budget, to build specialized design tools for very vertical applications. Direct feedback is a powerful ally in many domains. Code generation driven by visual designers has become more approachable than ever thanks to extraordinary JavaScript libraries and to the powerful development platform that modern browsers provide. I encourage you to tinker with Nutshell and let it open your eyes to new possibilities that you may not have considered before. It’s open source. And of course, my company, Nwazet, can help you develop your own custom browser-based direct feedback design tools. This is real visual programming…

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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• Extend Your Applications Your Way: Oracle OpenWorld Live Poll Results

  - by Applications User Experience

  Lydia Naylor, Oracle Applications User Experience Manager At OpenWorld 2012, I attended one of our team’s very exciting sessions: “Extend Your Applications, Your Way”. It was clear that customers were engaged by the topics presented. Not only did we see many heads enthusiastically nodding in agreement during the presentation, and witness a large crowd surround our speakers Killian Evers, Kristin Desmond and Greg Nerpouni afterwards, but we can prove it…with data! Figure 1. Killian Evers, Kristin Desmond, and Greg Nerpouni of Oracle at the OOW 2012 session. At the beginning of our OOW 2012 journey, Greg Nerpouni, Fusion HCM Principal Product Manager, told me he really wanted to get feedback from the audience on our extensibility direction. Initially, we were thinking of doing a group activity at the OOW UX labs events that we hold every year, but Greg was adamant- he wanted “real-time” feedback. So, after a little tinkering, we came up with a way to use an online survey tool, a simple QR code (Quick Response code: a matrix barcode that can include information like URLs and can be read by mobile device cameras), and the audience’s mobile devices to do just that. Figure 2. Actual QR Code for survey Prior to the session, we developed a short survey in Vovici (an online survey tool), with questions to gather feedback on certain points in the presentation, as well as demographic data from our participants. We used Vovici’s feature to generate a mobile HTML version of the survey. At the session, attendees accessed the survey by simply scanning a QR code or typing in a TinyURL (a shorthand web address that is easily accessible through mobile devices). Killian, Kristin and Greg paused at certain points during the session and asked participants to answer a few survey questions about what they just presented. Figure 3. Session survey deployed on a mobile phone The nice thing about Vovici’s survey tool is that you can see the data real-time as participants are responding to questions - so we knew during the session that not only was our direction on track but we were hitting the mark and fulfilling Greg’s request. We planned on showing the live polling results to the audience at the end of the presentation but it ran just a little over time, and we were gently nudged out of the room by the session attendants. We’ve included a quick summary below and this link to the full results for your enjoyment. Figure 4. Most important extensions to Fusion Applications So what did participants think of our direction for extensibility? A total of 94% agreed that it was an improvement upon their current process. The vast majority, 80%, concurred that the extensibility model accounts for the major roles involved: end user, business systems analyst and programmer. Attendees suggested a few supporting roles such as systems administrator, data architect and integrator. Customers and partners in the audience verified that Oracle‘s Fusion Composers allow them to make changes in the most common areas they need to: user interface, business processes, reporting and analytics. Integrations were also suggested. All top 10 things customers can do on a page rated highly in importance, with all but two getting an average rating above 4.4 on a 5 point scale. The kinds of layout changes our composers allow customers to make align well with customers’ needs. The most common were adding columns to a table (94%) and resizing regions and drag and drop content (both selected by 88% of participants). We want to thank the attendees of the session for allowing us another great opportunity to gather valuable feedback from our customers! If you didn’t have a chance to attend the session, we will provide a link to the OOW presentation when it becomes available.

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• Gamify your Web

  - by Isabel F. Peñuelas

  Yesterday Valencia welcomed the Gamification World Congress that I follow virtually through #GWC2012. BBVA, Iberia, Ligeresa, Axe, Wayra, ESADE, GlaxoSmithKline, Macmillan, Gamisfaction, Nomaders, Blaffin were among the companies presenting success stories on gaming. It has been proved that people remember things easily when an emotion is created. The marketing expectations around Gamification techniques have a lot to do with Neuromarketing theories. There are a lot of expectations on internal enterprise Gamification. In the public Web some sectors are taking the lead on following the trend. The Gartner Analyst Brian Burke opened another Gamification recent event in Madrid remembering that “Gamification is mostly about Engagement”, and this can be applied both to customers or employees. Gamification and Banking The experience of the Spanish Financial Group BBVA that just launched BBVA Game was also presented a week ago at the BBVA Innovation Centre during the event “Gamification & Banking: a fad or a serious business?” . One of the objectives of the BBVA Game was to double the name of registered users. “People like the efficiency of the online channel want to keep a one-to-one contact with the brand”-explained Bernardo Crespo. Another interested data coming out the BBVA presentation was that “only 20% of Spanish users –out of the total holders of Bank Accounts in the country- is familiar with the use of a Web Site to consult their bank accounts”, the project aims also to reverse this situation helping people to learn making a heavy use of the Video in the gaming context. In general Banking presenters seem to agree that Gamification techniques are helping to increase the time spent on the Web. Gamification and Health Using Gamification techniques for chronic illness rehabilitation was another topic of the World Congress. Here you can find some ideas and experiences What can games do for the health (In Spanish) I have personally started my own mental-health gaming project at http://www.lumosity.com/ Gamification in the Enterprise I really recommend Reading this excellent post of Ultan ÓBroin my Introduction to Gamification and Applications. Employee´s motivation and learning are experiencing a 360º turn and it looks than some of us will become soon the Dragon of the year instead of the Employee of the Year. Using Web 2.0 Tools for Gamification Projects  What type of tools do we need for a quick-win Gamification project? To certain extend Gamification can be considered an evolution of the participative Web. Badging, avatars, points and awards, leader boards, progress charts, virtual currencies, gifting and giving challenges and quests are common components and elements. The Web is offering new development frameworks to that purpose as this Avatar Framework from Paypal or Badgeville to include in web applications. Besides, tools to create communities around a game are required to comment, share and vote players as well as for an efficient multimedia management. Due to its entirely open architecture, its community features, and its multimedia and imaging solutions is were I see WebCenter as a tool helping brands to success. Link to Sources & Recommended Readings YouTube Video of BBVAGame presentation Where To Apply Gamification In Your Incentive Jim Calhoun Cancer Challenge Ride and Walkh For my Spanish Readers El aburrimiento es el enemigo número uno del éxito

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• Today at Oracle OpenWorld 2012

  - by Scott McNeil

  We have another full day of great Oracle OpenWorld keynotes, sessions, demos and customer presentations in the Seen and Be Heard threater. Here's a quick run down of what's happening today with Oracle Enterprise Manager 12c: Download the Oracle Enterprise Manager 12c OpenWorld schedule (PDF) Oracle Enterprise Manager Cloud Control 12c (and Private Cloud) General Session Tues 2 Oct, 2012 Time Title Location 11:45 AM - 12:45 PM General Session: Using Oracle Enterprise Manager to Manage Your Own Private Cloud Moscone South - 103* 1:15 PM - 2:15 PM General Session: Breakthrough Efficiency in Private Cloud Infrastructure Moscone West - 3014 Conference Session Tues 2 Oct, 2012 Time Title Location 10:15 AM - 11:15 AM Oracle Exadata/Oracle Enterprise Manager 12c: Journey into Oracle Database Cloud Moscone West - 3018 10:15 AM - 11:15 AM Bulletproof Your Application Upgrades with Secure Data Masking and Subsetting Moscone West - 3020 10:15 AM - 11:15 AM Oracle Enterprise Manager 12c: Architecture Deep Dive, Tips, and Techniques Moscone South - 303 11:45 AM - 12:45 PM RDBMS Forensics: Troubleshooting with Active Session History Moscone West - 3018 11:45 AM - 12:45 PM Building and Operationalizing Your Data Center Environment with Oracle Exalogic Moscone South - 309 11:45 AM - 12:45 PM Securely Building a National Electronic Health Record: Singapore Case Study Westin San Francisco - Concordia 1:15 PM - 2:15 PM Managing Heterogeneous Environments with Oracle Enterprise Manager Moscone West - 3018 1:15 PM - 2:15 PM Complete Oracle WebLogic Server Management with Oracle Enterprise Manager 12c Moscone South - 309 1:15 PM - 2:15 PM Database Lifecycle Management with Oracle Enterprise Manager 12c Moscone West - 3020 1:15 PM - 2:15 PM Best Practices, Key Features, Tips, Techniques for Oracle Enterprise Manager 12c Upgrade Moscone South - 307 1:15 PM - 2:15 PM Enterprise Cloud with CSC’s Foundation Services for Oracle and Oracle Enterprise Manager 12c Moscone South - 236 5:00 PM - 6:00 PM Deep Dive 3-D on Oracle Exadata Management: From Discovery to Deployment to Diagnostics Moscone West - 3018 5:00 PM - 6:00 PM Everything You Need to Know About Monitoring and Troubleshooting Oracle GoldenGate Moscone West - 3005 5:00 PM - 6:00 PM Oracle Enterprise Manager 12c: The Nerve Center of Oracle Cloud Moscone West - 3020 5:00 PM - 6:00 PM Advanced Management of Oracle E-Business Suite with Oracle Enterprise Manager Moscone West - 2016 5:00 PM - 6:00 PM Oracle Enterprise Manager 12c Cloud Control Performance Pages: Falling in Love Again Moscone West - 3014 Hands-on Labs Tues 2 Oct, 2012 Time Title Location 10:15 AM - 12:45 PM Managing the Cloud with Oracle Enterprise Manager 12c Marriott Marquis - Salon 5/6 1:15 PM - 2:15 PM Database Performance Tuning Hands-on Lab Marriott Marquis - Salon 5/6 Scene and Be Heard Theater Session Tues 2 Oct, 2012 Time Title Location 10:30 AM - 10:50 AM Start Small, Grow Big: Hands-On Oracle Private Cloud—A Step-by-Step Guide Moscone South Exhibition Hall - Booth 2407 12:30 PM - 12:50 PM Blue Medora’s Oracle Enterprise Manager Plug-in for VMware vSphere Monitoring Moscone South Exhibition Hall - Booth 2407 Demos Demo Location Application and Infrastructure Testing Moscone West - W-092 Automatic Application and SQL Tuning Moscone South, Left - S-042 Automatic Fault Diagnostics Moscone South, Left - S-036 Automatic Performance Diagnostics Moscone South, Left - S-033 Complete Care for Oracle Using My Oracle Support Moscone South, Left - S-031 Complete Cloud Lifecycle Management Moscone North, Upper Lobby - N-019 Complete Database Lifecycle Management Moscone South, Left - S-030 Comprehensive Infrastructure as a Service via Oracle Enterprise Manager Moscone South, Left - S-045 Data Masking and Data Subsetting Moscone South, Left - S-034 Database Testing with Oracle Real Application Testing Moscone South, Left - S-041 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Mission-Critical, SPARC-Powered Infrastructure as a Service Moscone South, Center - S-157 Oracle E-Business Suite, Siebel, JD Edwards, and PeopleSoft Management Moscone West - W-084 Oracle Enterprise Manager Cloud Control 12c Overview Moscone South, Left - S-039 Oracle Enterprise Manager: Complete Data Center Management Moscone South, Left - S-040 Oracle Exadata Management Moscone South, Center - Oracle Exalogic Management Moscone South, Center - Oracle Fusion Applications Management Moscone West - W-018 Oracle Real User Experience Insight Moscone South, Right - S-226 Oracle WebLogic Server Management and Java Diagnostics Moscone South, Right - S-206 Platform as a Service Using Oracle Enterprise Manager Moscone North, Upper Lobby - N-020 SOA Management Moscone South, Right - S-225 Self-Service Application Testing on Private and Public Clouds Moscone West - W-110 Oracle OpenWorld Music Festival New this year is Oracle’s first annual Oracle OpenWorld Musical Festival, featuring some of today's breakthrough musicians from around the country and the world. It's five nights of back-to-back performances in the heart of San Francisco—free to registered attendees. See the lineup Not Heading to OpenWorld—Watch it Live! Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter Download the Oracle Enterprise Manager Cloud Control12c Mobile app

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• Why your Netapp is so slow...

  - by Darius Zanganeh

  Have you ever wondered why your Netapp FAS box is slow and doesn't perform well at large block workloads?  In this blog entry I will give you a little bit of information that will probably help you understand why it’s so slow, why you shouldn't use it for applications that read and write in large blocks like 64k, 128k, 256k ++ etc..  Of course since I work for Oracle at this time, I will show you why the ZS3 storage boxes are excellent choices for these types of workloads. Netapp’s Fundamental Problem The fundamental problem you have running these workloads on Netapp is the backend block size of their WAFL file system.  Every application block on a Netapp FAS ends up in a 4k chunk on a disk. Reference:  Netapp TR-3001 Whitepaper Netapp has proven this lacking large block performance fact in at least two different ways. They have NEVER posted an SPC-2 Benchmark yet they have posted SPC-1 and SPECSFS, both recently. In 2011 they purchased Engenio to try and fill this GAP in their portfolio. Block Size Matters So why does block size matter anyways?  Many applications use large block chunks of data especially in the Big Data movement.  Some examples are SAS Business Analytics, Microsoft SQL, Hadoop HDFS is even 64MB! Now let me boil this down for you.  If an application such MS SQL is writing data in a 64k chunk then before Netapp actually writes it on disk it will have to split it into 16 different 4k writes and 16 different disk IOPS.  When the application later goes to read that 64k chunk the Netapp will have to again do 16 different disk IOPS.  In comparison the ZS3 Storage Appliance can write in variable block sizes ranging from 512b to 1MB.  So if you put the same MSSQL database on a ZS3 you can set the specific LUNs for this database to 64k and then when you do an application read/write it requires only a single disk IO.  That is 16x faster!  But, back to the problem with your Netapp, you will VERY quickly run out of disk IO and hit a wall.  Now all arrays will have some fancy pre fetch algorithm and some nice cache and maybe even flash based cache such as a PAM card in your Netapp but with large block workloads you will usually blow through the cache and still need significant disk IO.  Also because these datasets are usually very large and usually not dedupable they are usually not good candidates for an all flash system.  You can do some simple math in excel and very quickly you will see why it matters.  Here are a couple of READ examples using SAS and MSSQL.  Assume these are the READ IOPS the application needs even after all the fancy cache and algorithms.   Here is an example with 128k blocks.  Notice the numbers of drives on the Netapp! Here is an example with 64k blocks You can easily see that the Oracle ZS3 can do dramatically more work with dramatically less drives.  This doesn't even take into account that the ONTAP system will likely run out of CPU way before you get to these drive numbers so you be buying many more controllers.  So with all that said, lets look at the ZS3 and why you should consider it for any workload your running on Netapp today.  ZS3 World Record Price/Performance in the SPC-2 benchmark ZS3-2 is #1 in Price Performance $12.08ZS3-2 is #3 in Overall Performance 16,212 MBPS Note: The number one overall spot in the world is held by an AFA 33,477 MBPS but at a Price Performance of $29.79.  A customer could purchase 2 x ZS3-2 systems in the benchmark with relatively the same performance and walk away with $600,000 in their pocket.

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• Measuring ASP.NET and SharePoint output cache

  - by DigiMortal

  During ASP.NET output caching week in my local blog I wrote about how to measure ASP.NET output cache. As my posting was based on real work and real-life results then I thought that this posting is maybe interesting to you too. So here you can read what I did, how I did and what was the result. Introduction Caching is not effective without measuring it. As MVP Henn Sarv said in one of his sessions then you will get what you measure. And right he is. Lately I measured caching on local Microsoft community portal to make sure that our caching strategy is good enough in environment where this system lives. In this posting I will show you how to start measuring the cache of your web applications. Although the application measured is built on SharePoint Server publishing infrastructure, all those counters have same meaning as similar counters under pure ASP.NET applications. Measured counters I used Performance Monitor and the following performance counters (their names are similar on ASP.NET and SharePoint WCMS): Total number of objects added – how much objects were added to output cache. Total object discards – how much objects were deleted from output cache. Cache hit count – how many times requests were served by cache. Cache hit ratio – percent of requests served from cache. The first three counters are cumulative while last one is coefficient. You can use also other counters to measure the full effect of caching (memory, processor, disk I/O, network load etc before and after caching). Measuring process The measuring I describe here started from freshly restarted web server. I measured application during 12 hours that covered also time ranges when users are most active. The time range does not include late evening hours and night because there is nothing to measure during these hours. During measuring we performed no maintenance or administrative tasks on server. All tasks performed were related to usual daily content management and content monitoring. Also we had no advertisement campaigns or other promotions running at same time. The results You can see the results on following graphic.   Total number of objects added   Total object discards   Cache hit count   Cache hit ratio You can see that adds and discards are growing in same tempo. It is good because cache expires and not so popular items are not kept in memory. If there are more popular content then the these lines may have bigger distance between them. Cache hit count grows faster and this shows that more and more content is served from cache. In current case it shows that cache is filled optimally and we can do even better if we tune caches more. The site contains also pages that are discarded when some subsite changes (page was added/modified/deleted) and one modification may affect about four or five pages. This may also decrease cache hit count because during day the site gets about 5-10 new pages. Cache hit ratio is currently extremely good. The suggested minimum is about 85% but after some tuning and measuring I achieved 98.7% as a result. This is due to the fact that new pages are most often requested and after new pages are added the older ones are requested only sometimes. So they get discarded from cache and only some of these will return sometimes back to cache. Although this may also indicate the need for additional SEO work the result is very well in technical means. Conclusion Measuring ASP.NET output cache is not complex thing to do and you can start by measuring performance of cache as a start. Later you can move on and measure caching effect to other counters such as disk I/O, network, processors etc. What you have to achieve is optimal cache that is not full of items asked only couple of times per day (you can avoid this by not using too long cache durations). After some tuning you should be able to boost cache hit ratio up to at least 85%.

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• InSync12 and Australia Visits: UX is Global, Regional, Everywhere!

  - by ultan o'broin

  I attended the Australian Oracle User Group (AUSOUG) and Quest International User Group's InSync12 event in Melbourne, Australia: the user group conference for Oracle products in the ANZ region. I demoed Oracle Fusion Applications and then presented how Oracle crafted the world class Fusion Apps user experience (UX). I explained about the Oracle user experience design pattern strategy of uptake for all apps, not just Fusion, and what our UX pattern externalization strategy means for customers, partners, and ADF developers. A great conference, lots of energy, the InSync12 highlights for me were Oracle's Senior Vice President Cliff Godwin’s fast-moving Oracle E-Business Suite (EBS) roadshow with the killer Oracle Endeca user experience uptake, and Oracle ADF product outreachmeister Chris Muir’s (@chriscmuir) session on Oracle ADF Mobile solution and his hands-on mobile app development showing how existing ADF/JDev skills can build a secure, code once-deploy-to-many-device hybrid app solution in minutes. Cliff Godwin shows off the Oracle Endeca integration with Oracle E-Business Suite. Chris Muir talked the talk and then walked the walked with Oracle ADF Mobile. Applications UX was mixing it up with the crowd at InSync12 too, showing off cool mobile UX solutions, gathering data for future innovations, and engaging with EBS, JD Edwards, and PeopleSoft apps customers and partners. User conferences such as InSync12 are an important part of our Oracle Applications UX user-centered design process, giving real apps users the opportunity to make real inputs and a way for us to watch and to listen to their needs and wants and get views on current and emerging UX too. Eric Stilan (@icondaddy) of Applications UX uses an iPad to gather feedback on the latest UX designs from conference attendees. While in Melbourne, I also visited impressive Oracle partner, Callista for a major ADF and UX pow-wow, and was the er, star of a very proactive event hosted by another partner Park Lane Information Technology (coordinated by Bambi Price (@bambiprice) of ODTUG) where I explained what UX is about, and how partner and customers can engage, participate and deploy that Applications UX scientific insight to advantage for their entire business. I also paired up with Oracle Australia in Sydney to visit key customers while there, and back at Oracle in Melbourne I spoke with sales consultants and account managers about regional opportunities and UX strategy, and came away with an understanding of what makes the Oracle market tick in Australia. Mobile worker solution development and user experience is hot news in Australia, and this was a great opportunity to team up with Chris Muir and show how the alignment of the twin stars of UX design patterns and ADF technology enables developers to make great-looking, usable apps that really sparkle. Our UX design patterns--or functional (UI) patterns, to use the developer world language--means that developers now have not only a great tool set to build apps on Oracle ADF/FMW but proven, tested usability solutions to solve common problems they can apply in the IDE too. In all, a whirlwind UX visit, packed with events and delivery opportunities, and all too short a time in the wonderful city of Melbourne. I need to get back there soon! For those who need a reminder, there's a website explaining how to get involved with, and participate in, Applications User Experience (including the Oracle Usability Advisory Board) events and programs. Thank you to AUSOUG, Quest, InSync, Callista, Park Lane IT, everyone at Oracle Australia, Chris Muir, and all the other people who came together to make this a productive visit. Stay tuned for more UX developments and engagements in the region on the Oracle VoX blog and Usable Apps website too!

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• Database – Beginning with Cloud Database As A Service

  - by Pinal Dave

  I love my weekend projects. Everybody does different activities in their weekend – like traveling, reading or just nothing. Every weekend I try to do something creative and different in the database world. The goal is I learn something new and if I enjoy my learning experience I share with the world. This weekend, I decided to explore Cloud Database As A Service – Morpheus. In my career I have managed many databases in the cloud and I have good experience in managing them. I should highlight that today’s applications use multiple databases from SQL for transactions and analytics, NoSQL for documents, In-Memory for caching to Indexing for search.  Provisioning and deploying these databases often require extensive expertise and time.  Often these databases are also not deployed on the same infrastructure and can create unnecessary latency between the application layer and the databases.  Not to mention the different quality of service based on the infrastructure and the service provider where they are deployed. Moreover, there are additional problems that I have experienced with traditional database setup when hosted in the cloud: Database provisioning & orchestration Slow speed due to hardware issues Poor Monitoring Tools High network latency Now if you have a great software and expert network engineer, you can continuously work on above problems and overcome them. However, not every organization have the luxury to have top notch experts in the field. Now above issues are related to infrastructure, but there are a few more problems which are related to software/application as well. Here are the top three things which can be problems if you do not have application expert: Replication and Clustering Simple provisioning of the hard drive space Automatic Sharding Well, Morpheus looks like a product build by experts who have faced similar situation in the past. The product pretty much addresses all the pain points of developers and database administrators. What is different about Morpheus is that it offers a variety of databases from MySQL, MongoDB, ElasticSearch to Reddis as a service.  Thus users can pick and chose any combination of these databases.  All of them can be provisioned in a matter of minutes with a simple and intuitive point and click user interface.  The Morpheus cloud is built on Solid State Drives (SSD) and is designed for high-speed database transactions.  In addition it offers a direct link to Amazon Web Services to minimize latency between the application layer and the databases. Here are the few steps on how one can get started with Morpheus. Follow along with me.  First go to http://www.gomorpheus.com and register for a new and free account. Step 1: Signup It is very simple to signup for Morpheus. Step 2: Select your database   I use MySQL for my daily routine, so I have selected MySQL. Upon clicking on the big red button to add Instance, it prompted a dialogue of creating a new instance.   Step 3: Create User Now we just have to create a user in our portal which we will use to connect to a database hosted at Morpheus. Click on your database instance and it will bring you to User Screen. Over here you will notice once again a big red button to create a new user. I created a user with my first name.   Step 4: Configure your MySQL client I used MySQL workbench and connected to MySQL instance, which I had created with an IP address and user.   That’s it! You are connecting to MySQL instance. Now you can create your objects just like you would create on your local box. You will have all the features of the Morpheus when you are working with your database. Dashboard While working with Morpheus, I was most impressed with its dashboard. In future blog posts, I will write more about this feature.  Also with Morpheus you use the same process for provisioning and connecting with other databases: MongoDB, ElasticSearch and Reddis. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: MySQL, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• The most challenging part of blogging about OpenWorld is…

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} ...not knowing where to start. Do I talk about the great presentations from our partners and executives in our keynote sessions; do I write about the music festival, or many great sessions we had in the Data integration track? A short blog can never do justice. For now I will stick to our data integration sessions for those who could not attend with so many other sessions running concurrently. And in the coming weeks we will be writing more about what we talked in our sessions and what we learned from our customers and partners. For today, I will give some of the key highlights from Data Integration sessions that took place on Wednesday and Thursday of last week  On Wednesday, GoldenGate was highlighted in multiple Database and Data Integration sessions. I found particularly the session about Oracle’s own use of GoldenGate for its large E-Business Suite implementation for supply chain management and service contract management very interesting. In 2011, Oracle implemented a new operational reporting system using GoldenGate real-time data replication to an operational data store that leverages data from E-Business Suite.The results are very impressive. Data freshness improved by 2,210X while report run performance improved by 60X. For more information on this implementation and its results please see the white paper: Real-Time Operational Reporting for E-Business Suite via GoldenGate Replication to an Operational Data Store Other sessions that provided very rich content were: "Best Practices for Conflict Detection and Resolution in Oracle GoldenGate for Active/Active", "Tuning and Troubleshooting Oracle GoldenGate on Oracle Database", "Next-Generation Data Integration on Oracle Exadata" and "Accelerate Oracle Data Integrator with Advanced Features, SOA, Groovy, SDK, and XML". Below is a slide presented by Stephan Haisley in the Tuning and Troubleshooting Oracle GoldenGate session. If you missed them during OpenWorld, I highly recommend downloading the slides. We will continue to blog about these topics and related resources. .

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• Windows Workflow Foundation (WF) and things I were more intuitive

  - by pjohnson

  I've started using Windows Workflow Foundation, and so far ran into a few things that aren't incredibly obvious. Microsoft did a good job of providing a ton of samples, which is handy because you need them to get anywhere with WF. The docs are thin, so I've been bouncing between samples and downloadable labs to figure out how to implement various activities in a workflow. Code separation or not? You can create a workflow and activity in Visual Studio with or without code separation, i.e. just a .cs "Component" style object with a Designer.cs file, or a .xoml XML markup file with code behind (beside?) it. Absence any obvious advantage to one or the other, I used code separation for workflows and any complex custom activities, and without code separation for custom activities that just inherit from the Activity class and thus don't have anything special in the designer. So far, so good. Service - In the WF world, this is simply a class that talks to the workflow about things outside the workflow, not to be confused with how the term "service" is used in every other context I've seen in the Windows and .NET world, i.e. an executable that waits for events or requests from a client and services them (Windows service, web service, WCF service, etc.). ListenActivity - Such a great concept, yet so unintuitive. It seems you need at least two branches (EventDrivenActivity instances), one for your positive condition and one for a timeout. The positive condition has a HandleExternalEventActivity, and the timeout has a DelayActivity followed by however you want to handle the delay, e.g. a ThrowActivity. The timeout is simple enough; wiring up the HandleExternalEventActivity is where things get fun. You need to create a service (see above), and an interface for that service (this seems more complex than should be necessary--why not have activities just wire to a service directly?). And you need to create a custom EventArgs class that inherits from ExternalDataEventArgs--you can't create an ExternalDataEventArgs event handler directly, even if you don't need to add any more information to the event args, despite ExternalDataEventArgs not being marked as an abstract class, nor a compiler error nor warning nor any other indication that you're doing something wrong, until you run it and find that it always times out and get to check every place mentioned here to see why. Your interface and service need an event that consumes your custom EventArgs class, and a method to fire that event. You need to call that method from somewhere. Then you get to hope that you did everything just right, or that you can step through code in the debugger before your Delay timeout expires. Yes, it's as much fun as it sounds. TransactionScopeActivity - I had the bright idea of putting one in as a placeholder, then filling in the database updates later. That caused this error: The workflow hosting environment does not have a persistence service as required by an operation on the workflow instance "[GUID]". ...which is about as helpful as "Object reference not set to an instance of an object" and even more fun to debug. Google led me to this Microsoft Forums hit, and from there I figured out it didn't like that the activity had no children. Again, a Validator on TransactionScopeActivity would have pointed this out to me at design time, rather than handing me a nearly useless error at runtime. Easily enough, I disabled the activity and that fixed it. I still see huge potential in my work where WF could make things easier and more flexible, but there are some seriously rough edges at the moment. Maybe I'm just spoiled by how much easier and more intuitive development elsewhere in the .NET Framework is.

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• Meet our Interns: Adam and Hanadi

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This week, we’d like to introduce you to two of our ECEMEA Interns, Adam and Hanadi. They’re based in different countries and are part of different teams; however they both have the same enthusiasm in being an Intern at Oracle. “Hi! I’m Adam (Bachelor of Accounting Science & CIMA Diploma in Management Accounting), a member of the Oracle Applications Pre-sales team in Johannesburg, South Africa. Joining Oracle has been a truly inspiring experience thus far. My first week at Oracle has been one of insight and learning. I have had the opportunity to meet and interact with industry leading software solution professionals. Gaining insight into a mammoth multinational company has changed my perception on how things work and has truly opened my eyes to the world of business. Having the privilege of joining the Oracle Graduate Program has afforded me the chance to take advantage of countless training opportunities as well as the chance to learn about Information Technology in a practical manner which is vital to most businesses in today’s modern environment.” “Hi! I’m Hanadi, an Oracle 2013 Sales Intern from Saudi Arabia. I received my BSc in Information Technology from King Saud University and immediately after graduating I applied for the internship at Oracle. I thought it was an incredible opportunity and a great way to shift from college life to career life through learning and practicing in an environment with such high standards. At the beginning, I was a bit nervous in joining the serious business world, but once I joined, I found the program very organized and everyone was extremely helpful, which made it easier for us, as interns, to learn faster. If you are a self-motivated, committed person, who has initiative, accepts challenges, has good soft skills and some technical experience, I would definitely advice you to take a chance and apply for the program once you graduate. Best of luck!” Get the latest updates from the ECEMEA Sales and Presales Internship Programme 2013 by following #Oracleinterns on Twitter or visiting CampusatOracle Facebook Page! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Ongoing confusion about ivars and properties in objective C

  - by Earl Grey

  After almost 8 months being in ios programming, I am again confused about the right approach. Maybe it is not the language but some OOP principle I am confused about. I don't know.. I was trying C# a few years back. There were fields (private variables, private data in an object), there were getters and setters (methods which exposed something to the world) ,and properties which was THE exposed thing. I liked the elegance of the solution, for example there could be a class that would have a property called DailyRevenue...a float...but there was no private variable called dailyRevenue, there was only a field - an array of single transaction revenues...and the getter for DailyRevenue property calculated the revenue transparently. If somehow the internals of daily revenue calculation would change, it would not affect somebody who consumed my DailyRevenue property in any way, since he would be shielded from getter implementation. I understood that sometimes there was , and sometimes there wasn't a 1-1 relationship between fields and properties. depending on the requirements. It seemed ok in my opinion. And that properties are THE way to acces the data in object. I know the difference betweeen private, protected, and public keyword. Now lets get to objectiveC. On what factor should I base my decision about making someting only an ivar or making it as a property? Is the mental model the same as I describe above? I know that ivars are "protected" by default, not "private" asi in c#..But thats ok I think, no big deal for my presnet level of understanding the whole ios development. The point is ivars are not accesible from outside (given i don't make them public..but i won't). The thing that clouds my clear understanding is that I can have IBOutlets from ivars. Why am I seeing internal object data in the UI? *Why is it ok?* On the other hand, if I make an IBOutlet from property, and I do not make it readonly, anybody can change it. Is this ok too? Let's say I have a ParseManager object. This object would use a built in Foundation framework class called NSXMLParser. Obviously my ParseManager will utilize this nsxmlparser's capabilities but will also do some additional work. Now my question is, who should initialize this NSXMLParser object and in which way should I make a reference to it from the ParseManager object, when there is a need to parse something. A) the ParseManager -1) in its default init method (possible here ivar - or - ivar+ppty) -2) with lazyloading in getter (required a ppty here) B) Some other object - who will pass a reference to NSXMLParser object to the ParseManager object. -1) in some custom initializer (initWithParser:(NSXMLPArser *) parser) when creating the ParseManager object.. A1 - the problem is, we create a parser and waste memory while it is not yet needed. However, we can be sure that all methods that are part ot ParserManager object, can use the ivar safely, since it exists. A2 - the problem is, the nsxmlparser is exposed to outside world, although it could be read only. Would we want a parser to be exposed in some scenario? B1 - this could maybe be useful when we would want to use more types of parsers..i dont know... I understand that architectural requirements and and language is not the same. But clearly the two are in relation. How to get out of that mess of my? Please bear with me, I wasn't able to come up with a single ultimate question. And secondly, it's better to not scare me with some superadvanced newspeak that talks about some crazy internals (what the compiler does) and edge cases.

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