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  • High resolution CLI?

    - by Mike Williamson
    I want the resolution of my console to match my screen resolution(1440x900). 1024x768 works fine but for some reason when I put 1440x900 when I switch to ttyX the command prompt is almost right off the bottom of the screen! The Ubuntu splash screen goes off the edge of the screen during boot as well. Here is my /etc/default/grub 4 GRUB_DEFAULT=0 5 GRUB_HIDDEN_TIMEOUT=0 6 GRUB_HIDDEN_TIMEOUT_QUIET=true 7 GRUB_TIMEOUT=10 8 GRUB_DISTRIBUTOR=`lsb_release -i -s 2> /dev/null || echo Debian` 9 GRUB_CMDLINE_LINUX_DEFAULT="quiet splash" 10 GRUB_CMDLINE_LINUX="" 11 GRUB_GFXMODE=1440x900 12 GRUB_GFXPAYLOAD_LINUX=keep How do I get my CLI resolution to be 1440x900?

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  • GWT: Generate more complete crawl error report

    - by Mike
    I'm a developer in charge of managing Webmasters and related issues (including correcting crawl errors) for dozens (hundreds, maybe?) of active sites and as part of my duties I create a report of every discrepancy, including all pages generating a 404 and all pages that link to those pages. Currently within Webmaster Tools I'm able to download a csv file of all pages with a 404 response, but I'm then having to manually click on every single one of those links and copy the "linked from" field to paste into my spreadsheet. This is extremely tedious and seems unnecessary; I would expect the ability to download all that data at once. I'm ultimately looking for the end result of one csv file that has every url with a 404, but also has every url that links to each one of them. Am I overlooking this functionality somewhere or does anyone have a good solution? Edit 1 (2/11/2013): Example of what the csv output looks like now: URL,Response Code,News Error,Detected,Category http://www.abcdef.com/123.php,404,,11/12/13,Not found http://www.abcdef.com/456.php,404,,11/12/13,Not found Which is great, but let's say 123.php has 5 pages that link to it. Now I have to duplicate that row in my spreadsheet 4 more times, then go into Webmasters, get all the url's that link to the page, and add that data to my spreadsheet. The output I would prefer: URL,Response Code,Linked From,News Error,Detected,Category http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found Note the (hypothetical) addition of a "Linked From" column, as well as the fact there are only 2 unique URL's now (like before) but all of the "Linked To" pages are shown in one report. Edit 2 (2/12/2013): To clarify, my question is less about detecting and correcting 404's, but more about generating a report of what Google has listed as errors. Oftentimes, these errors aren't even valid anymore but I still need documentation to show that Google detected a problem and that problem is now fixed. Many of the "linked from" url's I find are actually outdated, cached resources. For example, I'll frequently see that the linked-from url is the sitemap, which is actually an old sitemap cached by Google that points to an old page. Neither the sitemap or old page exist, but they still appear in my crawl error reports because they are cached resources.

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  • New Time Zone Patch DST V18 is available

    - by Mike Dietrich
    Sorry for not updating the blog more often at the moment - but more updates will come soon as I play around with Oracle Restart and single instance databases in ASM with Oracle 11.2. Just on the side there's a new time zone patch to DST V18 available since May 2012. You can download it via PATCH download from MOS with the patch number: 13417321 What do you think? Will Lufthansa operate a faster jet the other night? Will the jet stream be more powerful? Or a better type of fuel? Or is it just the travel portal which hasn't applied the correct time zone patches to catch DST change that night in the US whereas it happens two weeks later in Europe? Guess ... And please see the readme about how to apply the patch and our slides about why time zone patching may be important even in your environment RDBMS bug: Bug 13417321: DST 18 : HALF YEARLY DST PATCHES, MAY 2012 OJVM Bug 14112098 - dst changes for dstv18 (tzdata2012c) - need ojvm fix

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  • Shared hosting banwidth limits

    - by mike
    I have a shared hosting account with a 20GB monthly bandwidth limit. I have exceeded my monthly limit and according to my host my counter is never reset, they say they use a continuous 30 day counter. So for example, I make payment on the 1st of each month, say I use 20GB in the last week of the month. My bandwidth counter is not reset on the 1st of the new month and my bandwidth will only become available in the last week of the new month. Is this common practice by shared hosting companies? Sounds a bit shady to me. Surely my counters should be reset on the 1st of every month when I make payment and 20GB of bandwidth should be available from the day payment is made?

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  • Open Grid Engine or Akka/Something more fault tolerant?

    - by Mike Lyons
    My use case is that I have a pipeline of independent, stand alone programs, that I want to execute in a certain order on specific pieces of data that our output from previous pipeline stages. The pipeline is entirely linear and doesn't do anything in terms of alternate paths through the pipe. I'm currently using SGE to do this and it works OK, however occasionally a job will overstep it's memory bounds, fail, and all jobs that require that output data will fail. The pipe needs to be restarted in that case, and it seems that whatever is providing the fault tolerance in akka might solve that for me?

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  • Ubuntu will not start due to full partitions

    - by mike
    I left my computer downloading all the night and I did download 35 GB of movies (legal ...). I restarted the computed in the morning then I booted in my encrypted Windows partition for my work. I have left my computer downloading 35GB of files and when I restarted in the morning, I booted Windows. When I tried to access Ubuntu, it failed to boot and in low-graphic mode told me that it won't boot because the partition is full. I tried rescue and it reported 0 MB free. I also cannot delete files with sudo rm as all are impossible due to a read-only file system. I can mount it in Windows but there is a "write protection" there, also. Should I try a live USB?

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  • Trigger IP ban based on request of given file?

    - by Mike Atlas
    I run a website where "x.php" was known to have vulnerabilities. The vulnerability has been fixed and I don't have "x.php" on my site anymore. As such with major public vulnerabilities, it seems script kiddies around are running tools that hitting my site looking for "x.php" in the entire structure of the site - constantly, 24/7. This is wasted bandwidth, traffic and load that I don't really need. Is there a way to trigger a time-based (or permanent) ban to an IP address that tries to access "x.php" anywhere on my site? Perhaps I need a custom 404 PHP page that captures the fact that the request was for "x.php" and then that triggers the ban? How can I do that? Thanks! EDIT: I should add that part of hardening my site, I've started using ZBBlock: This php security script is designed to detect certain behaviors detrimental to websites, or known bad addresses attempting to access your site. It then will send the bad robot (usually) or hacker an authentic 403 FORBIDDEN page with a description of what the problem was. If the attacker persists, then they will be served up a permanently reccurring 503 OVERLOAD message with a 24 hour timeout. But ZBBlock doesn't do quite exactly what I want to do, it does help with other spam/script/hack blocking.

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  • How are these bullets done?

    - by Mike
    I really want to know how the bullets in Radiangames Inferno are done. The bullets seem like they are just billboard particles but I am curious about how their tails are implemented. They can curve so this means they are not just a billboard. Also, they appear continuous which implies that the tails are not made of a bunch of smaller particles (I think). Can anyone shead some light on this for me?

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  • Technical Integration Roadmap for OBI11g and Oracle Hyperion EPM System

    - by Mike.Hallett(at)Oracle-BI&EPM
    There is an excellent technical whitepaper on the integration roadmap for Oracle business intelligence enterprise edition and the Oracle Hyperion enterprise performance management system  (download at this link).  This document lists the integration points among all current releases of Oracle BI EE with EPM System releases: with live links to other relevant documentation also provided. You may also be interested in the overall Hyperion EPM System Documentation Resources which can be found from the Doc Portal. And, there are two new tools for EPM @ MyOracleSupport  {this needs your oracle logon} : Cumulative Feature Overview Tool This new tool offers a simple way to determine the features developed between releases to assist you in your upgrade implementations. The tool helps you to plan your upgrades by providing concise descriptions of new and enhanced solutions and functionality that are added between your current and target releases. With the Cumulative Feature Overview Tool, you can quickly and easily find information about new features for each EPM System product. Defects Fixed Finder Tool This new tool provides an efficient way to review the defects fixed in patch set updates, patch set exceptions, and patch sets for major releases, starting with Release 11.1.1. The tool helps you plan patch implementations by providing concise descriptions of defects fixed after your current release. The Defects Fixed Finder enables you to easily find information about defects fixed for each EPM System product.

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  • Sprite Animation Toolkits for iPhone

    - by Mike Eggleston
    Does anyone know of any good (and preferably free) Sprite Animation Toolkits/Libraries for iOS development? This library should be able to handle the collision detection and the movement of the sprites. Back in the 90's there was a Pascal library called Sprite Animation Toolkit by Ingemar Ragnemalm that handled a lot of the heft to create animations and the such. I am just wondering if there is anything like that in the iOS world?

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  • Become an Oracle BI or Hyperion Ace Director

    - by Mike.Hallett(at)Oracle-BI&EPM
    Now you are a specialised Partner, how can you go even further to differentiate yourself as a real expert in the field, and cement closer links with Oracle’s R&D and Strategy teams ? Become an Oracle BI or Hyperion ACE Director , and you get more air-time to publish your ideas and stories throughout the Oracle network, and thereby promote yourself and your company.  Often ACE Directors get more involvement in product development advisory boards and Beta testing programmes. What is the Oracle ACE Program? The Oracle ACE Program is designed to recognize and reward members of the Oracle Technology and Applications communities for their contributions to those communities. These individuals are technically proficient and willingly share their knowledge and experiences.  Read the FAQ for more details.

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  • Merging Social Accounts: What We Learned This Weekend

    - by Mike Stiles
    Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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  • Provocative Tweets From the Dachis Social Business Summit

    - by Mike Stiles
    On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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  • Should I use JavaFx properties?

    - by Mike G
    I'm usually very careful to keep my Model, View, and Controller code separate. The thing is JavaFx properties are so convenient to bind them all together. The issue is that it makes my entire code design dependent on JavaFx, which I feel I should not being doing. I should be able to change the view without changing too much of the model and controller. So should I ignore the convenience of JavaFx properties, or should I embrace them and the fact that it reduces my codes flexibility.

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  • Does purposely linking to an invalid URL and then using 301 affect SEO?

    - by Mike
    On a section of my site, I am currently using .htaccess rewrites to put the ID as part of the URL instead of in the query, like so: RewriteRule ^([a-z_]+)?/?tours/([0-9]+)/(.*) /tours/tour_text.php?lang=$1&id=$2&urlstr=$3 [L] For example, if someone goes to /en/tours/12/some-text-here it will rewrite it to /tours/tour_text.php?lang=en&id=12&urlstr=some-text-here. However I don't want the users to be able to put just any text, so if they type in the wrong some-text-here part it will 301 redirect them to the right page. This works perfectly, but I can see a potential problem potential arising when localizing the website, so I just wanted to make sure it's not actually a problem. How it is now, if someone goes to /en/tours/12/some-text-here, the anchor to the Spanish version of that page will be /es/tours/12/some-text-here (i.e. only changing the "en" to "es"), and then the script will then 301 them to the correct Spanish text (something like /es/tours/12/algun-texto-aqui). And the reverse will also be the same. The anchor on the Spanish version to the English version would be /en/tours/12/algun-texto-aqui and then they will be forwarded with 301 back to /en/tours/12/some-text-here. Basically, the anchor changes the language and the 301 changes the string at the end. So I have two questions: Does purposely and permanently having invalid URLs on your site that get 301'ed to the correct ones have any effect on SEO? I could make it just show the correct URL to begin with, but this is a significant amount of work due to how I am handling the translations, so I would prefer just to 301 them. Will the invalid URLs that are contained in the links be added to the search engine indexes even if they get 301'ed to another page?

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  • HD Video Peformance Unacceptable

    - by Mike Hasselbeck
    Was wondering if anyone could help me boost HD 1080p video performance on my machine? I've got an AMD Athlon X2 Dual Core processor, 2 gb RAM & an ATI Radeon 5450 video card. I've installed the latest ATI Catalyst drivers, I installed the hardware acceleration things and linked them (I believe) to VLC. Still, it's still not running as well as I would like. Any thoughts or suggestions? Any help would be much appreciated. Thanks!

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  • Fetching Partition Information

    - by Mike Femenella
    For a recent SSIS package at work I needed to determine the distinct values in a partition, the number of rows in each partition and the file group name on which each partition resided in order to come up with a grouping mechanism. Of course sys.partitions comes to mind for some of that but there are a few other tables you need to link to in order to grab the information required. The table I’m working on contains 8.8 billion rows. Finding the distinct partition keys from this table was not a fast operation. My original solution was to create  a temporary table, grab the distinct values for the partitioned column, then update via sys.partitions for the rows and the $partition function for the partitionid and finally look back to the sys.filegroups table for the filegroup names. It wasn’t pretty, it could take up to 15 minutes to return the results. The primary issue is pulling distinct values from the table. Queries for distinct against 8.8 billion rows don’t go quickly. A few beers into a conversation with a friend and we ended up talking about work which led to a conversation about the task described above. The solution was already built in SQL Server, just needed to pull it together. The first table I needed was sys.partition_range_values. This contains one row for each range boundary value for a partition function. In my case I have a partition function which uses dayid values. For example July 4th would be represented as an int, 20130704. This table lists out all of the dayid values which were defined in the function. This eliminated the need to query my source table for distinct dayid values, everything I needed was already built in here for me. The only caveat was that in my SSIS package I needed to create a bucket for any dayid values that were out of bounds for my function. For example if my function handled 20130501 through 20130704 and I had day values of 20130401 or 20130705 in my table, these would not be listed in sys.partition_range_values. I just created an “everything else” bucket in my ssis package just in case I had any dayid values unaccounted for. To get the number of rows for a partition is very easy. The sys.partitions table contains values for each partition. Easy enough to achieve by querying for the object_id and index value of 1 (the clustered index) The final piece of information was the filegroup name. There are 2 options available to get the filegroup name, sys.data_spaces or sys.filegroups. For my query I chose sys.filegroups but really it’s a matter of preference and data needs. In order to bridge between sys.partitions table and either sys.data_spaces or sys.filegroups you need to get the container_id. This can be done by joining sys.allocation_units.container_id to the sys.partitions.hobt_id. sys.allocation_units contains the field data_space_id which then lets you join in either sys.data_spaces or sys.file_groups. The end result is the query below, which typically executes for me in under 1 second. I’ve included the join to sys.filegroups and to sys.dataspaces, and I’ve  just commented out the join sys.filegroups. As I mentioned above, this shaves a good 10-15 minutes off of my original ssis package and is a really easy tweak to get a boost in my ETL time. Enjoy.

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  • SPARC Solaris Momentum

    - by Mike Mulkey-Oracle
    Following up on the Oracle Solaris 11.2 launch on April 29th, if you were able to watch the launch event, you saw Mark Hurd state that Oracle will be No. 1 in high-end computing systems "in a reasonable time frame”.  "This is not a 3-year vision," he continued.Well, According to IDC's latest 1QCY14 Tracker, Oracle has regained the #1 UNIX Shipments Marketshare! You can see the report and read about it here: Oracle regains the #1 UNIX Shipments Marketshare, but suffice to say that SPARC Solaris is making strong gains on the competition.  If you have seen the public roadmap through 2019 of Oracle's commitment to continue to deliver on this technology, you can see that Mark Hurd’s comment was not to be taken lightly.  We feel the systems tide turning in Oracle's direction and are working hard to show our partner community the value of being a part of the SPARC Solaris momentum.We are now planning for the Solaris 11.2 GA in late summer (11.2 beta is available now), as well as doing early preparations for Oracle OpenWorld 2014 on September 28th.  Stay tuned there!Here is a sampling of the coverage highlights around the Oracle Solaris 11.2 launch:“Solaris is still one of the most advanced platforms in the enterprise.” – ITBusinessEdge“Oracle is serious about clouds now, just as its customers are, whether they are building them in their own datacenters or planning to use public clouds.” – EnterpriseTech"Solaris is more about a layer of an integrated system than an operating system.” — ZDNet

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  • USB device not accepting address

    - by Mike Williamson
    I have a series of machines that I am building for work that have usb card readers. When I boot them I get a long series of messages: ... [ 2347.768419] hub 1-6:1.0: unable to enumerate USB device on port 6 [ 2347.968178] usb 1-6.6: new full-speed USB device number 10 using ehci_hcd [ 2352.552020] usb 1-6.6: device not accepting address 10, error -32 [ 2352.568421] hub 1-6:1.0: unable to enumerate USB device on port 6 [ 2352.768179] usb 1-6.6: new full-speed USB device number 12 using ehci_hcd [ 2357.352033] usb 1-6.6: device not accepting address 12, error -32 ... On some older machines this only takes a few attempts before the card reader finally accepts an address, while on newer machines it can take many minutes. Changing hardware is not an option and plugging the usb card reader into a different port is only an option for the older manchines. This was a problem under 11.04 and I am now running the 12.04 beta and its still happening. Is there something I can do in the software (a udev rule perhaps?) that would fix this? Any advice appreciated. I'm happy to provide more details if you need them.

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  • Advanced Analytics Oracle Data Mining - NEW 2-Day Training Course

    - by Mike.Hallett(at)Oracle-BI&EPM
    A NEW 2-Day Oracle University (OU) Instructor Led Course on Oracle Data Mining has been developed for partners and customers to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database. Oracle Data Mining, provides data mining algorithms that run native for high performance in-database model building and model deployment. This OU course is a great way to learn the advantages and benefits of "big data analytics"; mining data, building and deploying "predictive analytics" all inside the Oracle Database and to work with OBI. To register for a class, click here, then click on View Schedule to see the latest scheduled classes and/or submit your information expressing interest in attending a class.

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • Clock is Ticking for OBI 10g Supported Customers to move to OBI 11g

    - by Mike.Hallett(at)Oracle-BI&EPM
    Now is a perfect time for Partners to approach existing OBI 10g customers, to encourage and help them to upgrade to all the great new features in the current OBI v 11g; including the ability to go Mobile, to be in-memory on Exalytics, and to get tighter integration with Hyperion applications, Strategic Scorecards and Essbase. Oracle Lifetime Support Policy for Oracle BI Suite, version 10gR3, will end ‘normal’ support in July 2013. The final point release of Oracle Business Intelligence EE & Publisher 10gR3 was 10.1.3.4.x, which was generally available from July 2008 and will end “Premier Support” in July 2013.  From this time, customers may purchase “Extended Support” until July 2015, and from then “Sustaining Support”  indefinitely. For more information : Upgrade to Oracle Business Intelligence Enterprise Edition 11g, article on Technet Planning to Upgrade from Oracle BI 10g to BI 11g ?, at docs.oracle.com Oracle Business Intelligence Enterprise Edition 11g Oracle Lifetime Support Policy

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  • Price Drop for Processor based License on Exalytics

    - by Mike.Hallett(at)Oracle-BI&EPM
    ·       33% reduction in the list `per processor` license pricing for the Oracle BI Foundation Suite ·       New capacity-based licensing which allows customers to think big & start small, significantly lowering the entry price point for an Exalytics. Oracle BI Software List Price changes In response to new powerful platforms like the in-memory Oracle Exalytics with 40 cpu cores (counted under Oracle pricing policy as 20 “processors”), the list price of “Oracle BI Foundation Suite” (BIFS) is reduced by 33% from $450K per processor to $300K per processor. Capacity-based licensing on Exalytics (Trusted Partitions) “Capacity-based pricing” for the BIFS, Endeca, Essbase and Times Ten for Exalytics software is now available for Exalytics systems. This is delivered using “Oracle VM” (OVM).  We still ship a full Exalytics machine to all customers, but they may choose to only use and license a subset of the processors installed in the machine.   Customers can license Exalytics software in units of 5 “processors”: 5, 10, 15 or the full capacity 20.   As the customer’s implementation and workload increases, it is a simple matter to license additional processors and, using OVM, make them available to the BI or EPM application. Endeca Information Discovery now available on Exalytics Oracle has also announced the certification of “Oracle Endeca Information Discovery” (EID) on the Exalytics machine.    EID can be licensed alone or in combination with the BIFS & Times Ten for an Exalytics stack, and also participates in the capacity based pricing outlined above.   The Exalytics hardware is the perfect platform for EID, and provides superb power and performance for this in-memory hybrid text-search-analytics.   For more information : Oracle Price lists Oracle Partitioning Policy Discussion by Mark Rittman (Rittman Mead Consulting ltd.) on Oracle Trusted Partitions for Oracle Engineered Systems, Oracle Exalytics and Updated BI Foundation Pricing.

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  • Pitching My Software-Should I Get a Patent? [closed]

    - by Mike
    This Thursday I will be filming for a Canadian TV Show where I will be pitching my software to 5 Canadian Millionaires to invest in. The software is ridiculously basic but it is for sports teams, specifically football and basketball teams. (The show won't air till September) I made this in Adobe Flash using Actionscript. I have been selling the software to sports teams in the USA mostly including University Teams for $20. I have only sold 32 copies ($640), but I don't advertise, I just write articles on the subject. Now my question is this: I have no patent on this software since I have been doing this casually. Is it a bad idea to go onto this TV show and ask them for money for a software patent? Or should I be asking money for marketing/other things? Note: I also have no idea how much I should ask for. I know absolutely nothing about software patents but if it matters no other software exists that does this exact thing (however it could be easily duplicated).

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