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• Welcome to the SOA &amp; E2.0 Partner Community Forum

  - by Jürgen Kress

  With more than 200 registrations the SOA & E2.0 Partner Community Forum is a huge success!   Conference program Is available online: http://tinyurl.com/soaforumagenda Agenda Tuesday March 15th 2011 12:15 Welcome & Introduction – Hans Blaas & Jürgen Kress, Oracle 12:30 Oracle Middleware Strategy and Information on Application Grid and Exalogic - Andrew Sutherland, Oracle 13:15 Managing Online Customer, Partner and Employee Engagement Oracle E2.0 Solutions - Andrew Gilboy, Oracle 14:00 Coffee Break 14:30 Partner SOA/ BPM Reference Case – Leon Smiers, Capgemini 15:15 Partner WebCenter/ UCM Reference Case – Vikram Setia, Infomentum 16.00 Break 16.30 SOA and BPM 11gR1 PS3 Update – David Shaffer 17:00 Why specialization is important for Partners – Nick Kritikos, Hans Blaas & Jürgen Kress 17:45 Social Event   Wednesday March 16th 2011 09.00 Welcome & Introduction Day II 09.15 Breakout sessions Round 1 SOA Suite 11g PS3 & OSB Importance of ADF & Jdeveloper SOA Security IDM WebCenter PS3, Whats New E2.0 Sales Plays 10.30 Break 10.45 Breakout sessions Round 2 WebCenter PS3, Whats New Applications Management Enterprise Manager and Amberpoint ADF/WebCenter 11g integration with BPM Suite 11g Importance of ADF & Jdeveloper JCAPS & OC4J migration opportunities for service business 12.00 Lunch 13.00 Breakout sessions Round 3 BPM 11g, Whats New Universal Content Management! 11g SOA Security IDM E2.0 Surrounding Products: ATG, Documaker, Primavera Middleware Industry Value Propositions & Sales Plays 14.30 Break 14.45 Fusion Applications, Rajan Krishnan, Oracle 15.30 SOA & E2.0 Summary & Closing, Hans Blaas & Jürgen Kress, Oracle 15.45 Finish & Departure 16:00 Bus departure   Capgemini Nederland BV Papendorpseweg 100 3500 GN Utrecht The Netherlands Tel: +31 30 689 00 00 For a detailed routedescription by car or public transport please visit: http://www.nl.capgemini.com/pdf/Papendorp_UK.pdf Hotel In case you have not booked your hotel yet, please make your own hotel reservation. You can book your hotel room at the 'Hotel Vianen' at a special rate, by using the Oracle booking code: DDG VIA-GF41422. One night package € 110,- for a single room, including breakfast. Kindly secure your hotel room as soon as possible. The number of rooms is limited! Hotel Vianen Prins Bernhardstraat 75 4132 XE Vianen [email protected] The Netherlands [email protected] Arrival on 14th of March and staying at Hotel Vianen. On 15th of March we have arranged a transfer from Hotel Vianen to the Capgemini Offices. The bus is parked in front of the hotel and will leave at 10.15AM (UTC/GMT+1). Logistics Pass with barcode At your arrival you will receive a pass with a barcode. This pass will give you access to the conference building and the different floors within the building. Please make sure to hand in your pass at the registration desk at the end of the day. Arrival by plane Transfer from Schiphol Airport to Capgemini on 15th of March will be arranged by Oracle. A hostess will be welcoming you at the Meeting Point at Schiphol Airport (this is a red and white large cubicle situated next to Delifrance) The buses will depart from Schiphol Airport at 09.00AM, 09.45AM and 10.30AM (UTC/GMT+1).     For future SOA Partner Community Forums  become a member for registration please visit www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Partner Community Forum,Community,SOA Partner Community,Utrecht 03.2011,OPN,Oracle,Jürgen Kress

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• Observations From The Corner of a Starbucks

  - by Chris Williams

  I’ve spent the last 3 days sitting in a Starbucks for 4-8 hours at a time. As a result, I’ve observed a lot of interesting behavior and people (most of whom were uninteresting themselves.) One of the things I’ve noticed is that most people don’t sit down. They come in, get their drink and go. The ones that do sit down, stay much longer than it takes to consume their drink. The drink is just an incidental purchase. Certainly not the reason they are here. Most of the people who sit also have laptops. Probably around 75%. Only a few have kids (with them) but the ones that do, have very small kids. Toddlers or younger. Of all the “campers” only a small percentage are wearing headphone, presumably because A) external noise doesn’t bother them or B) they aren’t working on anything important. My buddy George falls into category A, but he grew up in a house full of people. Silence freaks him out far more than noise. My brother and I, on the other hand, were both only children and don’t handle noisy distractions well. He needs it quiet (like a tomb) and I need music. Go figure… I can listen to Britney Spears mixed with Apoptygma Berzerk and Anthrax and crank out 30 pages, but if your toddler is banging his spoon on the table, you’re getting a dirty look… unless I have music, then all is right with the world. Anyway, enough about me. Most of the people who come in as a group are smiling when they enter. Half as many are smiling when they leave. People who come in alone typically aren’t smiling at all. The average age, over the last three days seems to be early 30s… with a couple of senior citizens and teenagers at either end of the curve. The teenagers almost never stay. They have better stuff to do on a nice day. The senior citizens are split nearly evenly between campers and in&outs. Most of the non-solo campers have 1 person with a laptop, while the other reads the paper or a book. Some campers bring multiple laptops… but only really look at one of them. This Starbucks has a drive through. The line is almost never more than 2-3 cars long but apparently a lot of the in&out people would rather come in and stand in line behind (up to) 5 people. The music in here sucks. My musical tastes can best be described as eclectic to bad, but I can still get work done (see above.) I find the music in this particular Starbucks to be discordant and jarring. At this Starbucks, the coffee lingo is apparently something that is meant to occur between employees only. The nice lady at the counter can handle orders in plain English and translate them to Baristaspeak (Baristese?) quite efficiently. If you order in Baristaspeak however, she will look confused and repeat your order back to you in plain English to confirm you actually meant what you said. Then she will say it in Baristaspeak to the lady making your drink. Nobody in this Starbucks (other than the Baristas) makes eye-contact… at least not with me. Of course that may be indicative of a separate issue. ;)

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• Talking JavaOne with Rock Star Simon Ritter

  - by Janice J. Heiss

  Oracle’s Java Technology Evangelist Simon Ritter is well known at JavaOne for his quirky and fun-loving sessions, which, this year include: CON4644 -- “JavaFX Extreme GUI Makeover” (with Angela Caicedo on how to improve UIs in JavaFX) CON5352 -- “Building JavaFX Interfaces for the Real World” (Kinect gesture tracking and mind reading) CON5348 -- “Do You Like Coffee with Your Dessert?” (Some cool demos of Java of the Raspberry Pi) CON6375 -- “Custom JavaFX Charts: (How to extend JavaFX Chart controls with some interesting things) I recently asked Ritter about the significance of the Raspberry Pi, the topic of one of his sessions that consists of a credit card-sized single-board computer developed in the UK with the intention of stimulating the teaching of basic computer science in schools. “I don't think there's one definitive thing that makes the RP significant,” observed Ritter, “but a combination of things that really makes it stand out. First, it's the cost: $35 for what is effectively a completely usable computer. OK, so you have to add a power supply, SD card for storage and maybe a screen, keyboard and mouse, but this is still way cheaper than a typical PC. The choice of an ARM processor is also significant, as it avoids problems like cooling (no heat sink or fan) and can use a USB power brick.  Combine these two things with the immense groundswell of community support and it provides a fantastic platform for teaching young and old alike about computing, which is the real goal of the project.”He informed me that he’ll be at the Raspberry Pi meetup on Saturday (not part of JavaOne). Check out the details here.JavaFX InterfacesWhen I asked about how JavaFX can interface with the real world, he said that there are many ways. “JavaFX provides you with a simple set of programming interfaces that can create complex, cool and compelling user interfaces,” explained Ritter. “Because it's just Java code you can combine JavaFX with any other Java library to provide data to display and control the interface. What I've done for my session is look at some of the possible ways of doing this using some of the amazing hardware that's available today at very low cost. The Kinect sensor has added a new dimension to gaming in terms of interaction; there's a Java API to access this so you can easily collect skeleton tracking data from it. Some clever people have also written libraries that can track gestures like swipes, circles, pushes, and so on. We use these to control parts of the UI. I've also experimented with a Neurosky EEG sensor that can in some ways ‘read your mind’ (well, at least measure some of the brain functions like attention and meditation).  I've written a Java library for this that I include as a way of controlling the UI. We're not quite at the stage of just thinking a command though!” Here Comes Java EmbeddedAnd what, from Ritter’s perspective, is the most exciting thing happening in the world of Java today? “I think it's seeing just how Java continues to become more and more pervasive,” he said. “One of the areas that is growing rapidly is embedded systems.  We've talked about the ‘Internet of things’ for many years; now it's finally becoming a reality. With the ability of more and more devices to include processing, storage and networking we need an easy way to write code for them that's reliable, has high performance, and is secure. Java fits all these requirements. With Java Embedded being a conference within a conference, I'm very excited about the possibilities of Java in this space.”Check out Ritter’s sessions or say hi if you run into him. Originally published on blogs.oracle.com/javaone.

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• Talking JavaOne with Rock Star Simon Ritter

  - by Janice J. Heiss

  Oracle’s Java Technology Evangelist Simon Ritter is well known at JavaOne for his quirky and fun-loving sessions, which, this year include: CON4644 -- “JavaFX Extreme GUI Makeover” (with Angela Caicedo on how to improve UIs in JavaFX) CON5352 -- “Building JavaFX Interfaces for the Real World” (Kinect gesture tracking and mind reading) CON5348 -- “Do You Like Coffee with Your Dessert?” (Some cool demos of Java of the Raspberry Pi) CON6375 -- “Custom JavaFX Charts: (How to extend JavaFX Chart controls with some interesting things) I recently asked Ritter about the significance of the Raspberry Pi, the topic of one of his sessions that consists of a credit card-sized single-board computer developed in the UK with the intention of stimulating the teaching of basic computer science in schools. “I don't think there's one definitive thing that makes the RP significant,” observed Ritter, “but a combination of things that really makes it stand out. First, it's the cost: $35 for what is effectively a completely usable computer. OK, so you have to add a power supply, SD card for storage and maybe a screen, keyboard and mouse, but this is still way cheaper than a typical PC. The choice of an ARM processor is also significant, as it avoids problems like cooling (no heat sink or fan) and can use a USB power brick.  Combine these two things with the immense groundswell of community support and it provides a fantastic platform for teaching young and old alike about computing, which is the real goal of the project.”He informed me that he’ll be at the Raspberry Pi meetup on Saturday (not part of JavaOne). Check out the details here.JavaFX InterfacesWhen I asked about how JavaFX can interface with the real world, he said that there are many ways. “JavaFX provides you with a simple set of programming interfaces that can create complex, cool and compelling user interfaces,” explained Ritter. “Because it's just Java code you can combine JavaFX with any other Java library to provide data to display and control the interface. What I've done for my session is look at some of the possible ways of doing this using some of the amazing hardware that's available today at very low cost. The Kinect sensor has added a new dimension to gaming in terms of interaction; there's a Java API to access this so you can easily collect skeleton tracking data from it. Some clever people have also written libraries that can track gestures like swipes, circles, pushes, and so on. We use these to control parts of the UI. I've also experimented with a Neurosky EEG sensor that can in some ways ‘read your mind’ (well, at least measure some of the brain functions like attention and meditation).  I've written a Java library for this that I include as a way of controlling the UI. We're not quite at the stage of just thinking a command though!” Here Comes Java EmbeddedAnd what, from Ritter’s perspective, is the most exciting thing happening in the world of Java today? “I think it's seeing just how Java continues to become more and more pervasive,” he said. “One of the areas that is growing rapidly is embedded systems.  We've talked about the ‘Internet of things’ for many years; now it's finally becoming a reality. With the ability of more and more devices to include processing, storage and networking we need an easy way to write code for them that's reliable, has high performance, and is secure. Java fits all these requirements. With Java Embedded being a conference within a conference, I'm very excited about the possibilities of Java in this space.”Check out Ritter’s sessions or say hi if you run into him.

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• Know Your Audience, And/Or Your Customer

  - by steve.diamond

  Yesterday I gave an internal presentation to about 20 Oracle employees on "messaging," not messaging technology, but embarking on the process of building messages. One of the elements I covered was the importance of really knowing and understanding your audience. As a humorous reference I included two side-by-side photos of Oakland A's fans and Oakland Raiders fans. The Oakland A's fans looked like happy-go-lucky drunk types. The Oakland Raiders fans looked like angry extras from a low budget horror flick. I then asked my presentation attendees what these two groups had in common. Here's what I heard. --They're human (at least I THINK they're human). --They're from Oakland. --They're sports fans. After that, it was anyone's guess. A few days earlier we were putting the finishing touches on a sales presentation for one of our product lines. We had included an upfront "lead in" addressing how the economy is improving, yet that doesn't mean sales executives will have any more resources to add to their teams, invest in technology, etc. This "lead in" included miscellaneous news article headlines and statistics validating the slowly improving economy. When we subjected this presentation to internal review two days ago, this upfront section in particular was scrutinized. "Is the economy really getting better? I (exclamation point) don't think it's really getting better. Haven't you seen the headlines coming out of Greece and Europe?" Then the question TO ME became, "Who will actually be in the audience that sees and hears this presentation? Will s/he be someone like me? Or will s/he be someone like the critic who didn't like our lead-in?" We took the safe route and removed that lead in. After all, why start a "pitch" with a component that is arguably subjective? What if many of our audience members are individuals at organizations still facing a strong headwind? For reasons I won't go into here, it was the right decision to make. The moral of the story: Make sure you really know your audience. Harness the wisdom of the information your organization's CRM systems collect to get that fully informed "customer view." Conduct formal research. Conduct INFORMAL research. Ask lots of questions. Study industries and scenarios that have nothing to do with yours to see "how they do it." Stop strangers in coffee shops and on the street...seriously. Last week I caught up with an old friend from high school who recently retired from a 25 year career with the USMC. He said, "I can learn something from every single person I come into contact with." What a great way of approaching the world. Then, think about and write down what YOU like and dislike as a customer. But also remember that when it comes to your company's products, you are most likely NOT the customer, so don't go overboard in superimposing your own world view. Approaching the study of customers this way adds rhyme, reason and CONTEXT to lengthy blog posts like this one. Know your audience.

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• Reminder: Benefícios da Virtualização para ISVs - 14/Dez/10, Porto

  - by Paulo Folgado

  Esta formação aborda as principais dificuldades com que os Independent Software Vendors (ISVs) se confrontam quando têm de escolher as plataformas sobre as quais irão certificar, instalar e suportar as suas aplicações, e como o Oracle VM (e o Oracle Enterprise Linux) os podem ajudar a ultrapassar essas dificuldades. O modelo de negócio clássico de um ISV - desenvolver uma solução aplicacional para resolver um determinado problema de negócio, analizar o mercado para determinar quais os sistemas operativos e o hardware que os clientes do seu mercado alvo usam, e decidir suportar as plataformas hardware e software que 80% dos seus clientes do seu mercado alvo usam (e tratar como excepções outras configurações que lhe sejam solicitadas por alguns clientes importantes) - funcionou bem no anos 80 e princípios dos anos 90, quando havia uma menor diversidade de plataformas. Contudo, com o aparecimentos nos últimos anos de múltiplas versões de sistemas operativos e de "sabores" Linux, este modelo começou a tornar-se um pesadelo. Cada cliente tem a sua plataforma de eleição e espera dos ISV que suportem essas suas opções, o que constitui um sorvedouro dos recursos e dos custos dos ISVs. As tecnologias de virtualização da Oracle, ao permitirem "simular" uma determinada configuração de hardware, fazendo com que o sistema operativo "pense" que está correr numa configuração de hardware pré-definida e normalizada, na qual correm as aplicações, constituem um veículo excelente para os ISVs que procuram uma solução simples, fácil de instalar e fácil de suportar para instalação das suas aplicações, permitindo obter grandes economias de custos em termos de desenvolvimento, teste e suporte dessas aplicações. Quem deve assistir? Esta formação dirige-se sobretudo a quem que tomar decisões sobre as plataformas tecnológicas que o ISV tem de suportar, assim como a quem lida com a estrutura de custos da suas operações, com uma visão dos custos associados ao desenvolvimento, certificação, instalação e suporte de múltiplas plataformas. Se quer saber mais sobre o Oracle VM e como ele pode ajudar a reduzir drasticamente os sues custos, não perca esta formação. AGENDA: 09:00 Welcome & Introduction  ISV Partner View... Why Use Virtualization?   The ISV Deployment Dilemma: The Problem of Supporting Multiple Platforms  How can Virtualization Help?  The use of Templates What is a Template?  How are Templates Created?  Customer's Point of View  Assembly Builder  Weblogic Virtual Edition Managing Oracle VM Best Practices for Virtualizing Oracle Database 11g  Managing Virtual Environments  Coffee Break   Oracle Complete and Integrated Virtualization Portfolio From Datacenter to Desktop  The Next Generation Virtualization  Private Cloud with Middleware Virtualization  Benefits of Using Oracle VM (and Oracle Enterprise Linux) Support Advantages  Production Ready Virtual Machines  Licensing Terms  Partner Resources and OPN Benefits  12:45 Q&A and Wrap-up  Data: 14 de Dezembro - 09h00 / 13h00Local: Oracle Portugal, Av. da Boavista, 1837- Edifício Burgo - Escritório 13.4, 4100-133 PORTO Audiência: Responsáveis de Desenvolvimento, de Tecnologia e Serviços dos parceiros ISV da Oracle Formação realizada pela Altimate

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• Prepping the Raspberry Pi for Java Excellence (part 1)

  - by HecklerMark

  I've only recently been able to begin working seriously with my first Raspberry Pi, received months ago but hastily shelved in preparation for JavaOne. The Raspberry Pi and other diminutive computing platforms offer a glimpse of the potential of what is often referred to as the embedded space, the "Internet of Things" (IoT), or Machine to Machine (M2M) computing. I have a few different configurations I want to use for multiple Raspberry Pis, but for each of them, I'll need to perform the following common steps to prepare them for their various tasks: Load an OS onto an SD card Get the Pi connected to the network Load a JDK I've been very happy to see good friend and JFXtras teammate Gerrit Grunwald document how to do these things on his blog (link to article here - check it out!), but I ran into some issues configuring wi-fi that caused me some needless grief. Not knowing if any of the pitfalls were caused by my slightly-older version of the Pi and not being able to find anything specific online to help me get past it, I kept chipping away at it until I broke through. The purpose of this post is to (hopefully) help someone else recognize the same issues if/when they encounter them and work past them quickly. There is a great resource page here that covers several ways to get the OS on an SD card, but here is what I did (on a Mac): Plug SD card into reader on/in Mac Format it (FAT32) Unmount it (diskutil unmountDisk diskn, where n is the disk number representing the SD card) Transfer the disk image for Debian to the SD card (dd if=2012-08-08-wheezy-armel.img of=/dev/diskn bs=1m) Eject the card from the Mac (diskutil eject diskn) There are other ways, but this is fairly quick and painless, especially after you do it several times. Yes, I had to do that dance repeatedly (minus formatting) due to the wi-fi issues, as it kept killing the ability of the Pi to boot. You should be able to dramatically reduce the number of OS loads you do, though, if you do a few things with regard to your wi-fi. Firstly, I strongly recommend you purchase the Edimax EW-7811Un wi-fi adapter. This adapter/chipset has been proven with the Raspberry Pi, it's tiny, and it's cheap. Avoid unnecessary aggravation and buy this one! Secondly, visit this page for a script and instructions regarding how to configure your new wi-fi adapter with your Pi. Here is the rub, though: there is a missing step. At least for my combination of Pi version, OS version, and uncanny gift of timing and luck there was. :-) Here is the sequence of steps I used to make the magic happen: Plug your newly-minted SD card (with OS) into your Pi and connect a network cable (for internet connectivity) Boot your Pi. On the first boot, do the following things: Opt to have it use all space on the SD card (will require a reboot eventually) Disable overscan Set your timezone Enable the ssh server Update raspi-config Reboot your Pi. This will reconfigure the SD to use all space (see above). After you log in (UID: pi, password: raspberry), upgrade your OS. This was the missing step for me that put a merciful end to the repeated SD card re-imaging and made the wi-fi configuration trivial. To do so, just type sudo apt-get upgrade and give it several minutes to complete. Pour yourself a cup of coffee and congratulate yourself on the time you've just saved.  ;-) With the OS upgrade finished, now you can follow Mr. Engman's directions (to the letter, please see link above), download his script, and let it work its magic. One aside: I plugged the little power-sipping Edimax directly into the Pi and it worked perfectly. No powered hub needed, at least in my configuration. To recap, that OS upgrade (at least at this point, with this combination of OS/drivers/Pi version) is absolutely essential for a smooth experience. Miss that step, and you're in for hours of "fun". Save yourself! I'll pick up next time with more of the Java side of the RasPi configuration, but as they say, you have to cross the moat to get into the castle. Hopefully, this will help you do just that. Until next time! All the best, Mark 

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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• Free tools versus paid tools.

  - by Dennis Vroegop

  We live in a strange world. Information should be free. Tools should be free. Software should be free (and I mean free as in free beer, not as in free speech). Of course, since I make my living (and pay my mortgage) by writing software I tend to disagree. Or rather: I want to get paid for the things I do in the daytime. Next to that I also spend time on projects I feel are valuable for the community, which I do for free. The reason I can do that is because I get paid enough in the daytime to afford that time. It gives me a good feeling, I help others and it’s fun to do. But the baseline is: I get paid to write software. I am sure this goes for a lot of other developers. We get paid for what we do during the daytime and spend our free time giving back. So why does everyone always make a fuzz when a company suddenly starts to charge for software? To me, this seems like a very reasonable decision. Companies need money: they have staff to pay, buildings to rent, coffee to buy, etc. All of this doesn’t come free so it makes sense that they charge their customers for the things they produce. I know there’s a very big Open Source market out there, where companies give away (parts of) their software and get revenue out of the services they provide. But this doesn’t work if your product doesn’t need services. If you build a great tool that is very easy to use, and you give it away for free you won’t get any money by selling services that no user of your tool really needs. So what do you do? You charge money for your tool. It’s either that or stop developing the tool and turn to other, more profitable projects. Like it or not, that’s simple economics at work. You have something other people want, so you charge them for it. This week it was announced that what I believe is the most used tool for .net developers (besides Visual Studio of course),namely Red Gates .net reflector, will stop being a free tool. They will charge you $35 for the next version. Suddenly twitter was on fire and everyone was mad about it. But why? The tool is downloaded by so many developers that it must be valuable to them. I know of no serious .net developer who hasn’t got it on his or her machine. So apparently the tool gives them something they need. So why do they expect it to be free? There are developers out there maintaining and extending the tool, building new and better versions of it. And the price? $35 doesn’t seem much. If I think of the time the tool saved me the 35 dollars were earned back in a day. If by spending this amount of money I can rely on great software that helps me do my job better and faster, I have no problems by spending it. I know that there is a great team behind it, (the Red Gate tools are a must have when developing SQL systems, for instance), and I do believe they are in their right to charge this. So.. there you have it. This is of course, my opinion. You may think otherwise. Please let me know in the comments what you think! Tags van Technorati: redgate,reflector,opensource

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• Bad Spot to Be In: Playing Catch-up with Mobile Advertising

  - by Mike Stiles

  You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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• SQLAuthority News – Getting Ready to Learn SQL Server

  - by pinaldave

  If you have read my earlier blog post you must be aware of how I am always eager to learn new things. I have signed up for three days learning course at Koenig Solutions for End to End SQL Server Business Intelligence. You may wonder why I sign up for the course on SQL Server when it seems that I know a lot about it. Well, the belief is incorrect that I know a lot. I think there are plenty of things which I have been dreaming to learn. Why am I learning SQL Server? First of all – I do not know everything and second it is always a good idea to learn more. No matter how old we get or how much we think we know – there are always details which we can learn and refresh few concepts. Learning is never ending process philosophically but it is true as well in reality. SQL Server 2012 is already released earlier this year and there are plenty of enhancements released. Recently I was going over the list of the all the new feature and enhancement and I realized that there few things about SQL Server 2008 R2 I never got a chance to have a hand’s on experience and we have entered into the era of SQL Server 2012. I feel a bit bad about it and I decided to make it a priority for me to learn all the missing experiences. Quick Action – Registration The very same day I called up my friend who owns Koenig Solution and expressed my concern and requested his help. During my early career when I was a SQL Server Trainer, we had some good synergy between us and now they are very successful offshore training company by having a physical location in Delhi,  Goa, Dahradun, Shimla, Goa and Bangalore. I quickly visited their Bangalore Center and paid my fees for learning SQL Server Business Intelligence course. Very next second I got call from my friend suggesting that I learn this course from Delhi instead of Bangalore. As per him I should travel to Delhi and learn the course how other students are learning “Away from Home”. This made sense as I stay in Bangalore and if I return home after a long day of learning, I will be not able to practice for the next day as there will be “sweet distraction” of the family. Well I opted for Delhi. What Registration Fees Included I learned from registration processes that the following were included in the fees. 3 meals every day (hearty breakfast, lunch from premium restaurants and home cooked like dinner) Airport pick up and drop Hotel Stay Internet at hotel and at learning institute Unlimited coffee and snacks at learning institute Printed Learning Material Certification Fees (if applicable) Learning material … And of course classroom training I thought registration process was over when I paid fees. Well, I was in for a very nice surprise. Registration Experience – Bliss! Within few hours I received emails from Center Manager of Delhi with all the necessary details I need to know about my learning experience. The email contained following information in detail and it blew me away. Details of the pick up from airport – driver information Details of Delhi and important information List of all the important people and emergency contact details Internet connection details Detail of the trainer and all the training details and lots of other relevant information Well so far everything looks great. Tomorrow I will reach to Delhi and I will share how things go on. Any suggestion for things to do in Delhi? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, T SQL, Technology

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• SQLAuthority News – Random Thoughts and Random Ideas

  - by pinaldave

  There are days when I keep on wondering about SQL, and even my life overall. Today is Saturday so I decided to write about SQL Server. Just like any other mornings, I woke up at 5 and opened my blog editor. I usually do not open Twitter or Facebook when I am planning to focus on my work, as they are little distractions for me. But today I opened my Twitter account and came across a very interesting quote from a friend: ‘Can I expect you to be different today?’ Well, I think it was very powerful quote for me to read first thing on a new day. This quote froze me for a while and made me think, “Do I really want to write about an SQL Server tip, or something different?”  After a little thinking, I’ve realized that for today I would go on and write something different. I am going to write about a few of the ideas and thoughts I had yesterday. After writing all these, I realized that if I am thinking so much in a day, and if I write a blog post of my random musing of the week or month, it can be so long (and boring). Here are some of my random thoughts I’d like to share with you: When the airplane lands, why does everybody get up and try to rush out when their luggage would be coming probably 20-30 minutes later? I really do not like this question when it was asked to me: “SQL Server is not using optimal index which I just created – how can I force it?” I am not going elaborate on this statement but you are allowed to in the comment section. Why do some people wish Good Morning even when they meet us after 4 PM? Can I optimize a query so much that it gives me a result before I execute it? Is it corruption when someone does their personal household work at office? The lane where I drive is always the slowest lane. Why waste time on correcting others when there are a lot of pending improvements for ourselves? If I have to get Tattoo, which SQL Server Execution Plan symbol should I get? Why do I reach office so early that the coffee machine is yet running its daily cleaning job? Why does every laptop have a ‘Page Up’ key at different locations on the keyboard? While I like color movies, I really appreciate black and white photographs. I do not appreciate statements like, “If I receive your books in PDF, I will spread it to many people to give you much greater exposure. So would you please send them to me ASAP?” Do not tell me, “Why does the database grow back after shrinking it every day?” I suggest you use “Search this blog” for the explanation. Petrol prices are currently at INR 74. I hope the rate remains there. Let me ask you the same question which started my day today:  “Can I expect you to be different today?” Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Seizing the Moment with Mobility

  - by Kathryn Perry

  A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan CapdevilaVice President, Oracle Applications Development

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• Live vom Oracle Partner Day 2012 in Frankfurt

  - by A&C Redaktion

  Frankfurt a. M. gegen 11:30 UhrCharmante Idee, mit einem Welcome-Lunch in den Oracle Partner Day 2012 zu starten. So kann man bei einem Snack auch gleich die beeindruckende Atmosphäre der Commerzbank Arena auf sich wirken lassen und ist, ehe man sich versieht, mit dem nebenstehenden Geschäftsführer, einer Managerin und zwei Vertriebsmitarbeitern in ein Gespräch über die jeweils letzten Stadionbesuche verwickelt. Überall fröhliches Wiedersehen, viele haben sich das letzte Mal vor genau einem Jahr getroffen, im Radisson Blu, beim OPN Day Satellite. So, die Masse setzt sich in Bewegung – auf geht’s zur Eröffnung: Silvia Kaske fängt an! 13:45 Uhr Die Keynotes waren mal wieder ein thematischer Rundumschlag – und ein kleines Who-is-Who im Oracle Universum zugleich: Silvia Kaske, Senior Director Channel A&C eröffnete den Partner Day, danach stellte David Callaghan (Senior Vice President UK, Ireland, Israel) die EMEA-Strategien für das FY13 vor und Jürgen Kunz (SVP Technology Northern Europe & Country Leader Germany) sprach über die Geschäftsmöglichkeiten mit Partnern. Christian Werner gab in seiner neuen Funktion als Senior Director Alliances & Channels Germany einen Überblick über die neue Struktur des Oracle Channels und stellte das deutsche Team vor. Zum Abschluss folgte mit Prof. Hermann Maurer ein Gastredner von der Academia Europaea, einer prominent besetzten akademischen Gesellschaft, die sich dem besseren Verständnis der Wissenschaft in der Öffentlichkeit verschrieben hat. Er wagte einen Blick in die Zukunft der IT: „Das Beste kommt erst noch“. Wie immer, in einem so komprimierten Programm, bleibt noch die eine oder andere Frage – aber jetzt ist ja Zeit, bei Coffee & Networking noch mal nachzufragen. Kurz nach 14 Uhr Viele haben inzwischen auch das erste Obergeschoss erkundet. In der Partner Service Zone ist das Angebot breit gefächert: Von Oracle Financing über das License Management bis hin zu OPN Specialized dreht sich hier alles um konkrete Angebote für Partner. Nach einem kurzen Abstecher in die ISV-Lounge, geht es weiter zur Expert Zone: Oracle Database, Oracle Options, Fusion Middleware, Applications und Oracle Hardware heißen hier die Themen und an den Infoständen wird bereits lautstark gefachsimpelt. Zurück im Erdgeschoss sieht man noch diverse Partner, Oracle Executives und andere Teilnehmer durcheinander wuseln, um ihre Breakout Session zu finden. Andere blättern im druckfrischen A&C Kursbuch. In den nächsten zwei Stunden stehen Business Opportunities im Fokus – aufgeteilt nach Hardware, Technology oder Sales Partnern – dazu noch die Angebote der VADs, die A&C Partner Sessions und das 1:1 Speed Dating. Einige Partner nutzen parallel die angebotenen Implementation Tests, um direkt vor Ort die Zertifizierung zu erhalten. Das doppelte Angebot der Breakouts ermöglicht den Teilnehmern, an möglichst vielen Sessions nacheinander teilzunehmen. Kein Thema soll zu kurz kommen! Ein AusblickWas erwartet uns noch, im Laufe des Nachmittags? Sehr informativ wird sicherlich das Leader Panel, in dem die teilnehmenden Partner Fragen an Oracle Executives stellen können. Wenn dann die ersten Teilnehmer unruhig werden, hat das nichts mit den Themen zu tun. Nein, es steht vielmehr noch ein spannender Höhepunkt bevor: die Partner Award Ceremony (über die wir später ausführlich berichten werden). Nach einer hoffentlich gelungenen Veranstaltung stellt sich zum Schluss nur noch die Frage, was sich genau hinter der „Red Stack Arena Sports Challenge“ verbirgt. Brauchen wir Turnschuhe?

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• Conference networking for the socially awkward

  - by Melanie Townsend

  Do you approach a room full of strangers with excitement at all the new people you’re going to chat to over coffee and a muffin as you swap tales of how you convinced your manager to give you the day “off”? Or, do you find rooms full of strangers intimidating and begin by scouting out a place you can stand quietly and not be in someone’s way until the next session begins? If you’re on the train to extrovert city, that’s great, well done, move along. If, on the other hand, a room full of strangers who all seem to inexplicably know each other already is more challenge than opportunity, then making those connections with other professionals can be more difficult. So, here’s some advice, some gleaned from other things I’ve read online when trying to overcome my own discomfort in large groups (hopefully minus the infuriating condescension), others are just things I’ve found helpful over the years. Start small Smaller groups are less intimidating, and, now that you’ve taken the plunge to show up, it’s harder to remain inconspicuous. I find it’s easier to speak to new people once the option NOT to has been taken away. You’re there now, smile through the awkward and you’ll be forever grateful when the three people you’ve met and gotten to know here are also at that gigantic conference later on (ideally, introducing you to other people). Smile, or at the very least, stop scowling You probably don’t even know you’re doing it. If your resting face doesn’t come across as manically happy, tinge that with some social anxiety and you become one great ball of unapproachable. Normally, I wouldn’t suggest this as a problem that needs fixing, I have personally honed this face to use while travelling alone all the time. However, if you are indeed hoping to meet some useful people and get the most out of this conference, you may need to remind yourself to smile. Prepare some ice breakers This is going to sound stupid, like “no one does this right?” stupid, but, just, trust me a minute. It’s okay to prepare. You don’t need to write word-for-word questions to ask people and practice them in a mirror – that would be strange. I’m suggesting to just have an arsenal of questions to ask people if you get stuck, what session has been your favorite, which ones are you most looking forward to, have you heard X presenter speak before, what did you think of them? Even just thinking about these things in advance can help, and, as a bonus, while the other person is answering it gives you a moment to tamp down that panic, I mean breathe, I mean get to know them. You’re not alone (in the least creepy way possible) See that person in the corner clutching their phone with a mild deer in the headlights look?  That is potentially your new conference buddy. Starting with something along the lines of: I don’t know about you, the sessions here are great but I find the crowds a little tough to deal with. Mind if I park here for a second? is a decent opener. Just walking around and looking at exhibitors (if applicable) is fine, but it’s a little too easy to wander about and not actually speak to anyone if that’s all you’re doing. If joining a group of people talking is too much to start with, one-on-one can be easier. Have goals Are there people in particular you wanted to speak to? Did you have a personal goal of speaking to at least “x” new people? Are you trying to get a contact in a specific company because you want to work with them on something? Does the business have vague goals as well that you may or may not be judged on later? Making specific goals you can accomplish lets you know whether you’ve actually succeeded in your “networking pursuits” or what you need to work on more for next time. Everyone’s got their own coping technique. Some people are able to remind themselves that “humans are fundamentally social creatures” and somehow that helps them, others drink which is not really something I recommend for professional conferences but to each their own, and some focus on the fact that networking can play a big role in their career path. Just do what works for you, and if there’re any tricks you’ve found helpful over the years, please share em.

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• Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Key-Value Pair Databases and Document Databases in the Big Data Story. In this article we will understand the role of Columnar, Graph and Spatial Database supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (The day before yesterday’s post) NoSQL Databases (The day before yesterday’s post) Key-Value Pair Databases (Yesterday’s post) Document Databases (Yesterday’s post) Columnar Databases (Tomorrow’s post) Graph Databases (Today’s post) Spatial Databases (Today’s post) Columnar Databases  Relational Database is a row store database or a row oriented database. Columnar databases are column oriented or column store databases. As we discussed earlier in Big Data we have different kinds of data and we need to store different kinds of data in the database. When we have columnar database it is very easy to do so as we can just add a new column to the columnar database. HBase is one of the most popular columnar databases. It uses Hadoop file system and MapReduce for its core data storage. However, remember this is not a good solution for every application. This is particularly good for the database where there is high volume incremental data is gathered and processed. Graph Databases For a highly interconnected data it is suitable to use Graph Database. This database has node relationship structure. Nodes and relationships contain a Key Value Pair where data is stored. The major advantage of this database is that it supports faster navigation among various relationships. For example, Facebook uses a graph database to list and demonstrate various relationships between users. Neo4J is one of the most popular open source graph database. One of the major dis-advantage of the Graph Database is that it is not possible to self-reference (self joins in the RDBMS terms) and there might be real world scenarios where this might be required and graph database does not support it. Spatial Databases  We all use Foursquare, Google+ as well Facebook Check-ins for location aware check-ins. All the location aware applications figure out the position of the phone with the help of Global Positioning System (GPS). Think about it, so many different users at different location in the world and checking-in all together. Additionally, the applications now feature reach and users are demanding more and more information from them, for example like movies, coffee shop or places see. They are all running with the help of Spatial Databases. Spatial data are standardize by the Open Geospatial Consortium known as OGC. Spatial data helps answering many interesting questions like “Distance between two locations, area of interesting places etc.” When we think of it, it is very clear that handing spatial data and returning meaningful result is one big task when there are millions of users moving dynamically from one place to another place & requesting various spatial information. PostGIS/OpenGIS suite is very popular spatial database. It runs as a layer implementation on the RDBMS PostgreSQL. This makes it totally unique as it offers best from both the worlds. Courtesy: mushroom network Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Hive. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• SQLAuthority News – Speaking at Southeast Asia SharePoint Conference 2013 – Singapore

  - by pinaldave

  Two years ago I spoke at Southeast Asia SharePoint Conference 2011, Singapore and I had a fantastic time to present to the Singapore audience. The session was very well received and lots of interest was generated. The event is back again this year and with much bigger scale. I will be presenting on SQL Server and Sharepoint subject at the conference. Session Details: Title: Performance in 60 Seconds – Database Tricks Every SharePoint Developer & Admin MUST Know Abstract: SharePoint Developers and System Administrators often come across situations where they face a slow server response, even though their hardware specifications are above  par. This session is for all the SharePoint Developers who want their server to perform at blazing fast speed but want to invest very little time to make it happen. We will go over various database tricks which require absolutely no time to master and require practically no SQL coding at all. After attending this session, Developers will only need 60 seconds to improve performance of their database server in their SharePoint implementation. Date and Time: January 18, 20013 - 3:15 PM-4:15 PM Location: Max Atria is located at Singapore Expo, 1 Expo Drive, Singapore Tel 65 6403 2160 This session will cover lots of interesting tips and tricks about SQL Server and SharePoint co-exists together. I promise that every attendee will walk out with a trick which they can walk out of session and directly apply to their production server to improve its performance. The event is going to be again fantastic event – if you are in Singapore – you must not miss this event. If you are planning vacation – this is the right time to take days off and travel to Singapore for vacation. The event features over 30 sessions to choose from, focus on three areas of business gain: Exploring Information, Improving Productivity and Making it Work. This event has an excellent line up of international speakers (speakers traveling from the USA, Australia, New Zealand, Sri Lanka and India). Register early to reserve a spot at your choice of more than 30 classes taught by Microsoft Certified Masters, MVPs, and other top SharePoint experts! Here I have attempted to answer a few of the questions which every SharePoint professional half: Which sessions suit my skill level? Click here. What sessions are right for me? Click here. Which sessions are of my interests? Click here. Which sessions are on when? Click here. If you register by next Friday, 14, December – you can save $126 on the regular price of the conference. Prizes, Giveaways and … I love conference goodies – I collect them as a souvenir . This event is known for its generous prizes. The first 100 people to register on the day will get a SPECIAL gift at the event. Additionally there are exhibitor booth give away too. Here is the page listing all the prizes and giveaways. Do leave a comment or send me email if you are going to the event, we can sit together and have a coffee. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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• Security and the Mobile Workforce

  - by tobyehatch

  Now that many organizations are moving to the BYOD philosophy (bring your own devices), security for phones and tablets accessing company sensitive information is of paramount importance. I had the pleasure to interview Brian MacDonald, Principal Product Manager for Oracle Business Intelligence (BI) Mobile Products, about this subject, and he shared some wonderful insight about how the Oracle Mobile Security Tool Kit is addressing mobile security and doing some pretty cool things.  With the rapid proliferation of phones and tablets, there is a perception that mobile devices are a security threat to corporate IT, that mobile operating systems are not secure, and that there are simply too many ways to inadvertently provide access to critical analytic data outside the firewall. Every day, I see employees working on mobile devices at the airport, while waiting for their airplanes, and using public WIFI connections at coffee houses and in restaurants. These methods are not typically secure ways to access confidential company data. I asked Brian to explain why. “The native controls for mobile devices and applications are indeed insufficiently secure for corporate deployments of Business Intelligence and most certainly for businesses where data is extremely critical - such as financial services or defense - although it really applies across the board. The traditional approach for accessing data from outside a firewall is using a VPN connection which is not a viable solution for mobile. The problem is that once you open up a VPN connection on your phone or tablet, you are creating an opening for the whole device, for all the software and installed applications. Often the VPN connection by itself provides insufficient encryption – if any – which means that data can be potentially intercepted.” For this reason, most organizations that deploy Business Intelligence data via mobile devices will only do so with some additional level of control. So, how has the industry responded? What are companies doing to address this very real threat? Brian explained that “Mobile Device Management (MDM) and Mobile Application Management (MAM) software vendors have rapidly created solutions for mobile devices that provide a vast array of services for controlling, managing and establishing enterprise mobile usage policies. On the device front, vendors now support full levels of encryption behind the firewall, encrypted local data storage, credential management such as federated single-sign-on as well as remote wipe, geo-fencing and other risk reducing features (should a device be lost or stolen). More importantly, these software vendors have created methods for providing these capabilities on a per application basis, allowing for complete isolation of the application from the mobile operating system. Finally, there are tools which allow the applications themselves to be distributed through enterprise application stores allowing IT organizations to manage who has access to the apps, when updates to the applications will happen, and revoke access after an employee leaves. So even though an employee may be using a personal device, access to company data can be controlled while on or near the company premises. So do the Oracle BI mobile products integrate with the MDM and MAM vendors? Brian explained that our customers use a wide variety of mobile security vendors and may even have more than one in-house. Therefore, Oracle is ensuring that users have a choice and a mechanism for linking together Oracle’s BI offering with their chosen vendor’s secure technology. The Oracle BI Mobile Security Toolkit, which is a version of the Oracle BI Mobile HD application, delivered through the Oracle Technology Network (OTN) in its component parts, helps Oracle users to build their own version of the Mobile HD application, sign it with their own enterprise development certificates, link with their security vendor of choice, then deploy the combined application through whichever means they feel most appropriate, including enterprise application stores.  Brian further explained that Oracle currently supports most of the major mobile security vendors, has close relationships with each, and maintains strong partnerships enabling both Oracle and the vendors to test, update and release a cooperating solution in lock-step. Oracle also ensures that as new versions of the Oracle HD application are made available on the Apple iTunes store, the same version is also immediately made available through the Security Toolkit on OTN.  Rest assured that as our workforce continues down the mobile path, company sensitive information can be secured.  To listen to the entire podcast, click here. To learn more about the Oracle BI Mobile HD, click  here To learn more about the BI Mobile Security Toolkit, click here 

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• Mind Reading with the Raspberry Pi

  - by speakjava

  Mind Reading With The Raspberry Pi At JavaOne in San Francisco I did a session entitled "Do You Like Coffee with Your Dessert? Java and the Raspberry Pi".  As part of this I showed some demonstrations of things I'd done using Java on the Raspberry Pi.  This is the first part of a series of blog entries that will cover all the different aspects of these demonstrations. A while ago I had bought a MindWave headset from Neurosky.  I was particularly interested to see how this worked as I had had the opportunity to visit Neurosky several years ago when they were still developing this technology.  At that time the 'headset' consisted of a headband (very much in the Bjorn Borg style) with a sensor attached and some wiring that clearly wasn't quite production ready.  The commercial version is very simple and easy to use: there are two sensors, one which rests on the skin of your forehead, the other is a small clip that attaches to your earlobe. Typical EEG sensors used in hospitals require lots of sensors and they all need copious amounts of conductive gel to ensure the electrical signals are picked up.  Part of Neurosky's innovation is the development of this simple dry-sensor technology.  Having put on the sensor and turned it on (it powers off a single AAA size battery) it collects data and transmits it to a USB dongle plugged into a PC, or in my case a Raspberry Pi. From a hacking perspective the USB dongle is ideal because it does not require any special drivers for any complex, low level USB communication.  Instead it appears as a simple serial device, which on the Raspberry Pi is accessed as /dev/ttyUSB0.  Neurosky have published details of the command protocol.  In addition, the MindSet protocol document, including sample code for parsing the data from the headset, can be found here. To get everything working on the Raspberry Pi using Java the first thing was to get serial communications going.  Back in the dim distant past there was the Java Comm API.  Sadly this has grown a bit dusty over the years, but there is a more modern open source project that provides compatible and enhanced functionality, RXTXComm.  This can be installed easily on the Pi using sudo apt-get install librxtx-java.  Next I wrote a library that would send commands to the MindWave headset via the serial port dongle and read back data being sent from the headset.  The design is pretty simple, I used an event based system so that code using the library could register listeners for different types of events from the headset.  You can download a complete NetBeans project for this here.  This includes javadoc API documentation that should make it obvious how to use it (incidentally, this will work on platforms other than Linux.  I've tested it on Windows without any issues, just by changing the device name to something like COM4). To test this I wrote a simple application that would connect to the headset and then print the attention and meditation values as they were received from the headset.  Again, you can download the NetBeans project for that here. Oracle recently released a developer preview of JavaFX on ARM which will run on the Raspberry Pi.  I thought it would be cool to write a graphical front end for the MindWave data that could take advantage of the built in charts of JavaFX.  Yet another NetBeans project is available here.  Screen shots of the app, which uses a very nice dial from the JFxtras project, are shown below. I probably should add labels for the EEG data so the user knows which is the low alpha, mid gamma waves and so on.  Given that I'm not a neurologist I suspect that it won't increase my understanding of what the (rather random looking) traces mean. In the next blog I'll explain how I connected a LEGO motor to the GPIO pins on the Raspberry Pi and then used my mind to control the motor!

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• Ubiquitous BIP

  - by Tim Dexter

  The last number I heard from Mike and the PM team was that BIP is now embedded in more than 40 oracle products. That's a lot of products to keep track of and to help out with new releases, etc. Its interesting to see how internal Oracle product groups have integrated BIP into their products. Just as you might integrate BIP they have had to make a choice about how to integrate. 1. Library level - BIP is a pure java app and at the bottom of the architecture are a group of java libraries that expose APIs that you can use. they fall into three main areas, data extraction, template processing and formatting and delivery. There are post processing capabilities but those APIs are embedded withing the template processing libraries. Taking this integration route you are going to need to manage templates, data extraction and processing. You'll have your own UI to allow users to control all of this for themselves. Ultimate control but some effort to build and maintain. I have been trawling some of the products during a coffee break. I found a great post on the reporting capabilities provided by BIP in the records management product within WebCenter Content 11g. This integration falls into the first category, content manager looks after the report artifacts itself and provides you the UI to manage and run the reports. 2. Web Service level - further up in the stack is the web service layer. This is sitting on the BI Publisher server as a set of services, runReport and scheduleReport are the main protagonists. However, you can also manage the reports and users (locally managed) on the server and the catalog itself via the services layer.Taking this route, you still need to provide the user interface to choose reports and run them but the creation and management of the reports is all handled by the Publisher server. I have worked with a few customer on this approach. The web services provide the ability to retrieve a list of reports the user can access; then the parameters and LOVs for the selected report and finally a service to submit the report on the server. 3. Embedded BIP server UI- the final level is not so well supported yet. You can currently embed a report and its various levels of surrounding  'chrome' inside another html based application using a URL. Check the docs here. The look and feel can be customized but again, not easy, nor documented. I have messed with running the server pages inside an IFRAME, not bad, but not great. Taking this path should present the least amount of effort on your part to get BIP integrated but there are a few gotchas you need to get around. So a reasonable amount of choices with varying amounts of effort involved. There is another option coming soon for all you ADF developers out there, the ability to drop a BIP report into your application pages. But that's for another post.

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• Musings on the launch of SQL Monitor

  - by Phil Factor

  For several years, I was responsible for the smooth running of a large number of enterprise database servers. We ran a network monitoring tool that was primitive by today’s standards but which performed the useful function of polling every system, including all the Servers in my charge. It ran a configurable script for each service that you needed to monitor that was merely required to return one of a number of integer values. These integer values represented the pain level of the service, from 10 (“hurtin’ real bad”) to 1 (“Things is great”). Not only could you program the visual appearance of each server on the network diagram according to the value of the integer, but you could even opt to run a sound file. Very soon, we had a large TFT Screen, high on the wall of the server room, with every server represented by an icon, and a speaker next to it that would give out a series of grunts, groans, snores, shrieks and funeral marches, depending on the problem. One glance at the display, and you could dive in with iSQL/QA/SSMS and check what was going on with your favourite diagnostic tools. If you saw a server icon burst into flames on the screen or droop like a jelly, you dropped your mug of coffee to do it.  It was real fun, but I remember it more for the huge difference it made to have that real-time visibility into how your servers are performing. The management soon stopped making jokes about the real reason we wanted the TFT screen. (It rendered DVDs beautifully they said; particularly flesh-tints). If you are instantly alerted when things start to go wrong, then there was a good chance you could fix it before being alerted to the problem by the users of the system.  There is a world of difference between this sort of tool, one that gives whoever is ‘on watch’ in the server room the first warning of a potential problem on one of any number of servers, and the breed of tool that attempts to provide some sort of prosthetic DBA Brain. I like to get the early warning, to get the right information to help to diagnose a problem: No auto-fix, but just the information. I prefer to leave the task of ascertaining the exact cause of a problem to my own routines, custom code, intuition and forensic instincts. A simulated aircraft cockpit doesn’t do anything for me, especially before I know where I should be flying.  Time has moved on, and that TFT screen is now, with SQL Monitor, an iPad or any other mobile or static device that can support a browser. Rather than trying to reproduce the conceptual topology of the servers, it lists them in their groups so as to give a display that scales with the increasing number of databases you monitor.  It gives the history of the major events and trends for the servers. It gives the icons and colours that you can spot out of the corner of your eye, but goes on to give you just enough information in drill-down to give you a much clearer idea of where to look with your DBA tools and routines. It doesn't swamp you with information.  Whereas a few server and database-level problems are pretty easily fixed, others depend on judgement and experience to sort out.  Although the idea of an application that automates the bulk of a DBA’s skills is attractive to many, I can’t see it happening soon. SQL Server’s complexity increases faster than the panaceas can be created. In the meantime, I believe that the best way of helping  DBAs  is to make the monitoring process as simple and effective as possible,  and provide the right sort of detail and ‘evidence’ to allow them to decide on the fix. In the end, it is still down to the skill of the DBA.

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• Call For Papers Tips and Tricks

  - by speakjava

  This year's JavaOne session review has just been completed and by now everyone who submitted papers should know whether they were successful or not.  I had the pleasure again this year of leading the review of the 'JavaFX and Rich User Experiences' track.  I thought it would be useful to write up a few comments to help people in future when submitting session proposals, not just for JavaOne, but for any of the many developer conferences that run around the world throughout the year.  This also draws on conversations I recently had with various Java User Group leaders at the Oracle User Group summit in Riga.  Many of these leaders run some of the biggest and most successful Java conferences in Europe. Try to think of a title which will sound interesting.  For example, "Experiences of performance tuning embedded Java for an ARM architecture based single board computer" probably isn't going to get as much attention as "Do you like coffee with your dessert? Java on the Raspberry Pi".  When thinking of the subject and title for your talk try to steer clear of sessions that might be too generic (and so get lost in a group of similar sessions).  Introductory talks are great when the audience is new to a subject, but beware of providing sessions that are too basic when the technology has been around for a while and there are lots of tutorials already available on the web. JavaOne, like many other conferences has a number of fields that need to be filled in when submitting a paper.  Many of these are selected from pull-down lists (like which track the session is applicable to).  Check these lists carefully.  A number of sessions we had needed to be shuffled between tracks when it was thought that the one selected was not appropriate.  We didn't count this against any sessions, but it's always a good idea to try and get the right one from the start, just in case. JavaOne, again like many other conferences, has two fields that describe the session being submitted: abstract and summary.  These are the most critical to a successful submission.  The two fields have different names and that is significant; a frequent mistake people make is to write an abstract for a session and then duplicate it for the summary.  The abstract (at least in the case of JavaOne) is what gets printed in the show guide and is typically what will be used by attendees when deciding what sessions to attend.  This is where you need to sell your session, not just to the reviewers, but also the people who you want in your audience.  Submitting a one line abstract (unless it's a really good one line) is not usually enough to decide whether this is worth investing an hour of conference time.  The abstract typically has a limit of a few hundred characters.  Try to use as many of them as possible to get as much information about your session across.  The summary should be different from the abstract (and don't leave it blank as some people do).  This field is where you can give the reviewers more detail about things like the structure of the talk, possible demonstrations and so on.  As a reviewer I look to this section to help me decide whether the hard-sell of the title and abstract will actually be reflected in the final content.  Try to make this comprehensive, but don't make it excessively long.  When you have to review possibly hundreds of sessions a certain level of conciseness can make life easier for reviewers and help the cause of your session. If you've not made many submissions for talks in the past, or if this is your first, try to give reviewers places to find background on you as a presenter.  Having an active blog and Twitter handle can also help reviewers if they're not sure what your level of expertise is.  Many call-for-papers have places for you to include this type of information.  It's always good to have new and original presenters and presentations for conferences.  Hopefully these tips will help you be successful when you answer the next call-for-papers.

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• Oracle at ARM TechCon

  - by Tori Wieldt

  ARM TechCon is a technical conference for hardware and software engineers, Oct. 30-Nov 1 in Santa Clara, California. Days two and three of the conference will be geared towards systems designers and software developers, those interested in building ARM processor-based modules, boards, and systems. It will cover all of the hardware and software, tools, ranging from low-power design, networking and connectivity, open source software, and security. Oracle is a sponsor of ARM TechCon, and will present three Java sessions and a hands-on-lab:  "Do You Like Coffee with Your Dessert? Java and the Raspberry Pi" - The Raspberry Pi, an ARM-powered single board computer running a full Linux distro off an SD card has caused a huge wave of interest among developers. This session looks at how Java can be used on a device such as this. Using Java SE for embedded devices and a port of JavaFX, the presentation includes a variety of demonstrations of what the Raspberry Pi is capable of. The Raspberry Pi also provides GPIO line access, and the session covers how this can be used from Java applications. Prepare to be amazed at what this tiny board can do. (Angela Caicedo, Java Evangelist) "Modernizing the Explosion of Advanced Microcontrollers with Embedded Java" - This session explains why Oracle Java ME Embedded is the right choice for building small, connected, and intelligent embedded solutions, such as industrial control applications, smart sensing, wireless connectivity, e-health, or general machine-to-machine (M2M) functionality---extending your business to new areas, driving efficiency, and reducing cost. The new Oracle Java ME Embedded product brings the benefits of Java technology to microcontroller platforms. It is a full-featured, complete, compliant software runtime with value-add features targeted to the embedded space and has the ability to interface with additional hardware components, remote manageability, and over-the-air software updates. It is accompanied by a feature-rich set of tools free of charge. (Fareed Suliman, Java Product Manager) "Embedded Java in Smart Energy and Healthcare" - This session covers embedded Java products and technologies that enable smart and connect devices in the Smart Energy and Healthcare/Medical industries. (speaker Kevin Lee) "Java SE Embedded Development on ARM Made Easy" - This Hands-on Lab aims to show that developers already familiar with the Java develop/debug/deploy lifecycle can apply those same skills to develop Java applications, using Java SE Embedded, on embedded devices. (speaker Jim Connors) In the Oracle booth #603, you can see the following demos: Industry Solutions with JavaThis exhibit consists of a number of industry solutions and how they can be powered by Java technology deployed on embedded systems.  Examples in consumer devices, home gateways, mobile health, smart energy, industrial control, and tablets all powered by applications running on the Java platform are shown.  Some of the solutions demonstrate the ability of Java to connect intelligent devices at the edge of the network to the datacenter or the cloud as a total end-to-end platform.Java in M2M with QualcommThis station will exhibit a new M2M solutions platform co-developed by Oracle and Qualcomm that enables wireless communications for embedded smart devices powered by Java, and share the types of industry solutions that are possible.  In addition, a new platform for wearable devices based on the ARM Cortex M3 platform is exhibited.Why Java for Embedded?Demonstration platforms will show how traditional development environments, tools, and Java programming skills can be used to create applications for embedded devices.  The advantages that Java provides because of  the runtime's abstraction of software from hardware, modularity and scalability, security, and application portability and manageability are shared with attendees. Drop by and see why Java is an optimal applications platform for embedded systems.

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• Play in NetBeans IDE (Part 2)

  - by Geertjan

  Peter Hilton was one of many nice people I met for the first time during the last few days constituting JAX London. He did a session today on the Play framework which, if I understand it correctly, is an HTML5 framework. It doesn't use web.xml, Java EE, etc. It uses Scala internally, as well as in its templating language.  Support for Play would, I guess, based on the little I know about it right now, consist of extending the HTML5 application project, which is new in NetBeans IDE 7.3. The workflow I imagine goes as follows. You'd create a new HTML5 application project, at which point you can choose a variety of frameworks and templates (Coffee Script, Angular, etc), which comes out of the box with the HTML5 support (i.e., Project Easel) in NetBeans IDE 7.3. Then, once the project is created, you'll right-click it and go to the Project Properties dialog, where you'll be able to enable Play support: At this stage, i.e., when you've checked the checkbox above and then clicked OK, all the necessary Play files will be added to your project, e.g., the routes file and the application.conf, for example. And then you have a Play application. Creating support in this way entails nothing more than creating a module that looks like this, i.e., with one Java class, where even the layer.xml file below is superfluous: All the code in the PlayEnablerPlanel.java that you see above is as follows: import java.awt.BorderLayout; import javax.swing.JCheckBox; import javax.swing.JComponent; import javax.swing.JPanel; import org.netbeans.spi.project.ui.support.ProjectCustomizer; import org.netbeans.spi.project.ui.support.ProjectCustomizer.Category; import org.openide.util.Lookup; public class PlayEnablerPanel implements ProjectCustomizer.CompositeCategoryProvider {     @ProjectCustomizer.CompositeCategoryProvider.Registration(             projectType = "org.netbeans.modules.web.clientproject",             position = 1000)     public static PlayEnablerPanel enablePlay() {         return new PlayEnablerPanel();     }     @Override     public Category createCategory(Lookup lkp) {         return ProjectCustomizer.Category.create("Play Framework", "Configure Play", null);     }     @Override     public JComponent createComponent(Category ctgr, Lookup lkp) {         JPanel playPanel = new JPanel(new BorderLayout());         playPanel.add(new JCheckBox("Enable Play"), BorderLayout.NORTH);         return playPanel;     } } Looking forward to having a beer with Peter soon (he lives not far away, in Rotterdam) to discuss this! Also read Part 1 of this series, which I wrote some time ago, and which has other ideas and considerations.

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• Upgrade to Xubuntu 13.10 - Saucy Salamander

  As a common 'fashion' it is possible to upgrade an existing installation of Ubuntu or one of its derivates every six months. Of course, you might opt-in for the adventure and directly keep your system always on the latest version (including alphas and betas), or you might like to play safe and stay on the long-term support (LTS) versions which are updated every two years only. As for me, I'd like to jump from release to release on my main desktop machine. And since 17th October Saucy Salamander or also known as Ubuntu 13.10 has been released for general use. The following paragraphs document the steps I went in order to upgrade my system to the recent version. Don't worry about the fact that I'm actually using Xubuntu. It's mainly a flavoured version of Ubuntu running Xfce 4.10 as default X Window manager. Well, I have Gnome and LXDE on the same system... just out of couriosity. Preparing the system Before you think about upgrading you have to ensure that your current system is running on the latest packages. This can be done easily via a terminal like so: $ sudo apt-get update && sudo apt-get -y dist-upgrade --fix-missing Next, we are going to initiate the upgrade itself: $ sudo update-manager As a result the graphical Software Updater should inform you that a newer version of Ubuntu is available for installation. Ubuntu's Software Updater informs you whether an upgrade is available Running the upgrade After clicking 'Upgrade...' you will be presented with information about the new version. Details about Ubuntu 13.10 (Saucy Salamander) Simply continue with the procedure and your system will be analysed for the next steps. Analysing the existing system and preparing the actual upgrade to 13.10 Next, we are at the point of no return. Last confirmation dialog before having a coffee break while your machine is occupied to download the necessary packages. Not the best bandwidth at hand after all... yours might be faster. Are you really sure that you want to start the upgrade? Let's go and have fun! Anyway, bye bye Raring Ringtail and Welcome Saucy Salamander! In case that you added any additional repositories like Medibuntu or PPAs you will be informed that they are going to be disabled during the upgrade and they might require some manual intervention after completion. Ubuntu is playing safe and third party repositories are disabled during the upgrade Well, depending on your internet bandwidth this might take something between a couple of minutes and some hours to download all the packages and then trigger the actual installation process. In my case I left my PC unattended during the night. Time to reboot Finally, it's time to restart your system and see what's going to happen... In my case absolutely nothing unexpected. The system booted the new kernel 3.11.0 as usual and I was greeted by a new login screen. Honestly, 'same' system as before - which is good and I love that fact of consistency - and I can continue to work productively. And also Software Updater confirms that we just had a painless upgrade: System is running Ubuntu 13.10 - Saucy Salamander - and up to date See you in six months again... ;-) Post-scriptum In case that you would to upgrade to the latest development version of Ubuntu, run the following command in a console: $ sudo update-manager -d And repeat all steps as described above.

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