SEO Copywriting - Embracing Google's Mayday Update
SEO copywriting has changed dramatically over the past two or three years. Then, it was all meta tags and keyword density. Now, SEO copywriting is more about quality inbound links and useful content that reads smoothly. Google's 2010 Mayday algorithm update also emphasises quality content at the expense of 'long-tail keywords' whose demise is spelt in a single, simple term: 'irrelevance'.