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  • HCM is Alive and Well in APAC

    - by Row Henson
    I just returned from a 5 country tour on “Rethinking HR” where Oracle hosted breakfast and lunch executive seminars to the most senior HR practitioners in 5 cities in these major markets in APAC. While I have done many of these “road shows” in the past, I was most impressed with the response we received during this trip. I’m sure the execution of our marketing and sales teams had lots to do with the turnout, but I’d also like to think that this region is primed for applications that help with the talent dilemma faced by many organizations today in this part of the world and are excited about the offerings Oracle provides to help our customers attract, develop, retain and analyze their human capital. For these type of events, we normally expect 25-30 companies in attendance with a drop-off rate of around 15%. In all 5 cities, we had standing room only with an average attendance of 50 people from 30+ companies. Interestingly enough, in 3 of the 5 cities we had people show up that were turned down during registration, for lack of room – so we actually exceeded our registration. This was the case in Canberra – Australia’s capital – with over 70 attendees. Unusual indeed! During my presentation I referenced several studies which highlight how this region is primed for support in looking at talent in the future as high growth creates talent shortages and talented workers see opportunities outside of their current employers. A Deloitte study shows that 61% of respondents in APAC expect significant or moderate talent shortages over the next year (compared to 45% and 31% for the Americas and EMEA respectively). Please accept my thanks to all who arranged and orchestrated this time in APAC. While my body was quite tired from the hectic schedule, my mind was energized with the interest and interaction.

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  • How to efficiently protect part of an application with a license

    - by Patrick
    I am working on an application that has many functional parts. When a customer buys the application, he buys the standard functionality, but he can also buy some additional elements of the application for an additional price. All of the elements are part of the same application executable. A license key is used to indicate which of the elements should be accessible in the application. Some of the elements can be easily disabled if the user didn't pay for it. These are typically the modules that you can access via the application's menu. However, some elements give more problems: What if a part of the data model is related to an optional part? Do I build up these data structures in my application so the rest of my application can just assume they're always there? Or do I don't build them, and add checks in the rest of may application? What if some optional part is still useful to perform some internal tasks, but I don't want to expose it to the user externally? What if the marketing responsible wants to make a standard part now an optional part? In all of my application I assume that that part is present, but if it becomes optional, I should add checks on it everywhere in the application. I have some ideas on how to solve some of the problems (e.g. interfaces with dual implementations: one working implementation, and one that is activated if the optional part is not activated). Do you know of any patterns that can be used to solve this kind of problem? Or do you have any suggestions on how to handle this licensing problem? Thanks.

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  • Do Great Work

    - by user12601034
    Have you ever attended an online conference and actually had a desire to attend all of it?? Yesterday I attended the first day of the Great Work MBA program, sponsored by Box of Crayons and hosted by Michael Bungay Stanier. The topic of the day was “Grounding Yourself,” and the day featured five speakers on five different topics. I have to admit that I started the first session with kind of a “blech” feeling that I didn’t really want to participate, but for some reason I did. So I listened to the first session, and I was hooked. I ended up listening to all of the sessions for the day, and I had some great take-aways from the sessions – my highlights included: The opposite of bravery isn’t fear, it’s settling. In essence, you need to be brave in order to accomplish anything. If you’re settling, you’re not being brave, and your accomplishments will likely be lackluster. Bravery requires confidence and permission. You need to work at being brave by taking small wins, build them up and then take slightly larger risks. Additionally, you need to “claim your own crown.” Nobody in the business world is going to give you permission to be a guru in X – you need to give yourself permission to become a guru in X and then do it. Fall in love with obstacles. Everyone is going to face some form of failure. One way to deal with this is to fall in love with solving the puzzle of obstacles. You don’t have to hit it if you can go around it. Understanding purpose brings out the best in people and the best people. As a leader, drawing in people who are passionate and highly motivated about their work creates velocity for your organization. Being clear about purpose is the first step in doing this. You must own your own story. Everything about you creates a “unique you” that is distinct from everyone else. As you take ownership of this, it becomes part of your strength. It’s not a strength if you’re running away from it. Focus on what’s right. Be aware of your tendency to interpret a situation a certain way and differentiate between helpful and unhelpful interpretations. Three questions for how to think differently: 1) Why? 2) Who says so? 3) What would happen if? These three questions can help you build alternative perspectives and options that can increase resiliency. Even though this first day was focused on “Grounding Yourself,” I see plenty of application in the corporate environment for both individuals and leaders of teams. To apply these highlights to my work environment, I would do the following: Understand the purpose – of my company, of my team and of my role on the team. If I know the purpose, I know what I need to bring to the table to make me, my team and my company successful. Declare your goals…your BEHAGS (big, hairy, audacious goals).Have the confidence to declare what you and/or your team is going to accomplish.Sure, you might have to re-state those goals down the line, but you can learn from that as well. Get creative about achieving your goals.Break down your obstacles by asking yourself what is going to stop you from achieving your goals and then, for each obstacles, ask those three questions:Why?Who says so? What would happen if? Focus on what’s right.I had a manager who asked us to write status reports every week.“Status” consisted of 1) What did I accomplish; 2) What will I accomplish next week; 3) How can my manager help me.The focus on our status report was always “what’s right”(“what’s wrong” was always a conversation at the point in time it was needed). I’m normally a skeptic of online webcasts/conferences, and I normally expect to take away maybe one or two ideas. I’m really glad, however, that I took the time to listen to all of the sessions yesterday, and I hope that my take-aways inspire you to think about how you might do great work also. --

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  • Open Source Project all dressed up but nowhere to go...

    - by Calanus
    Over the past 2 years myself and a colleague have built an online statistical analysis application using a mixture of silverlight, wcf and R. I (a c# programmer) wrote all the silverlight and wcf stuff whilst my colleague (a statistician) came up with the stats algorithms and wrote the R code. Now we think that this app is fairly unique - a rich gui online statistics application that is much more intuitive than all the other online stat apps that I've seen. But despite this we don't really know where to go with the project, mainly for the following reasons: 1) Its fairly complicated stuff - without the mix of programing and stats skills it would be difficult for anyone to "get into" the project and contribute. 2) We are stalled by a lack of a proper place to host the site. Currently it sits on the family windows 7 media centre, not exactly the best place to host it as it could interfere with the missus trying to watch Corrie/Friends/Oprah etc. Soo, anyone got any ideas on how to move forward with this? I guess that my strength is programing not marketing so despite working hard at this for the past couple of years I feel that I've reached a dead end! Also, does anyone know of any free windows hosting for open source projects? If I could find a proper place to put the app I might feel re-energised about the whole thing. The source code is on codeplex at: http://silverstats.codeplex.com, whilst the app is currently hosted at http://silverstats.co.uk

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  • Zufriedene Kunden sind die beste Werbung: Anwenderberichte für Partner

    - by A&C Redaktion
    Ein großes, erfolgreich abgeschlossenes Kundenprojekt ist ein schlagendes Argument, um sich als zuverlässiges und engagiertes Unternehmen zu profilieren. Frei nach dem Motto: „Tue Gutes und rede darüber“. Deshalb bieten wir spezialisierten Partnern die Möglichkeit, professionelle Anwenderberichte über ihre erfolgreichen Oracle Projekte erstellen zu lassen. Ein Beispiel: Gerade hat unser Platinum Partner HUNKLER ein Datenbank-Projekt für die Kliniken Schmieder abgeschlossen. Nachdem die IT-Systeme der Kliniken aufgrund gestiegener Zugriffszahlen an ihre Grenzen stießen, hat HUNKLER mit der Oracle Database Appliance (ODA) eine zukunftsfähige Datenbank-Lösung installiert, die den hohen Datenschutzansprüchen und der enormen Auslastung auch langfristig gerecht wird. Details zum genauen Projektverlauf, den spezifischen Anforderungen im Klinikalltag und der Zusammenarbeit zwischen dem Klinikum, HUNKLER und Oracle finden Sie hier im Anwenderbericht Kliniken Schmieder. Die Möglichkeit, sich und ihre Arbeit gewinnbringend zu präsentieren, können alle spezialisierten Partner nutzen, die ein repräsentatives Oracle Projekt abgeschlossen haben. Erfahrene Fachjournalisten interviewen sowohl Partner als auch Endkunde und erstellen einen ausführlichen, ansprechend aufbereiteten Bericht. Die Veröffentlichung erfolgt über verschiedene Marketing-Kanäle. Natürlich können die Partner die Anwenderberichte auch für die eigenen Marketingzwecke nutzen, z. B. für Veranstaltungen. Haben Sie Interesse? Dann wenden Sie sich an Frau Marion Aschenbrenner. Wir benötigen von Ihnen einige Eckdaten wie Kundenname, Ansprechpartner und eingesetzte Oracle Produkte, eine Beschreibung des Projektes in 3-4 Sätzen und Ihren Ansprechpartner im Haus. Und dann:

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  • Zufriedene Kunden sind die beste Werbung: Anwenderberichte für Partner

    - by A&C Redaktion
    Ein großes, erfolgreich abgeschlossenes Kundenprojekt ist ein schlagendes Argument, um sich als zuverlässiges und engagiertes Unternehmen zu profilieren. Frei nach dem Motto: „Tue Gutes und rede darüber“. Deshalb bieten wir spezialisierten Partnern die Möglichkeit, professionelle Anwenderberichte über ihre erfolgreichen Oracle Projekte erstellen zu lassen. Ein Beispiel: Gerade hat unser Platinum Partner HUNKLER ein Datenbank-Projekt für die Kliniken Schmieder abgeschlossen. Nachdem die IT-Systeme der Kliniken aufgrund gestiegener Zugriffszahlen an ihre Grenzen stießen, hat HUNKLER mit der Oracle Database Appliance (ODA) eine zukunftsfähige Datenbank-Lösung installiert, die den hohen Datenschutzansprüchen und der enormen Auslastung auch langfristig gerecht wird. Details zum genauen Projektverlauf, den spezifischen Anforderungen im Klinikalltag und der Zusammenarbeit zwischen dem Klinikum, HUNKLER und Oracle finden Sie hier im Anwenderbericht Kliniken Schmieder. Die Möglichkeit, sich und ihre Arbeit gewinnbringend zu präsentieren, können alle spezialisierten Partner nutzen, die ein repräsentatives Oracle Projekt abgeschlossen haben. Erfahrene Fachjournalisten interviewen sowohl Partner als auch Endkunde und erstellen einen ausführlichen, ansprechend aufbereiteten Bericht. Die Veröffentlichung erfolgt über verschiedene Marketing-Kanäle. Natürlich können die Partner die Anwenderberichte auch für die eigenen Marketingzwecke nutzen, z. B. für Veranstaltungen. Haben Sie Interesse? Dann wenden Sie sich an Frau Marion Aschenbrenner. Wir benötigen von Ihnen einige Eckdaten wie Kundenname, Ansprechpartner und eingesetzte Oracle Produkte, eine Beschreibung des Projektes in 3-4 Sätzen und Ihren Ansprechpartner im Haus. Und dann: Lassen Sie Ihre gute Arbeit für sich sprechen!

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  • The Power of Specialization – google ads for SOA & BPM Specialized Partners

    - by JuergenKress
    For SOA & BPM specialized partner we offer free google advertisement to promote your Oracle SOA & BPM service offerings on your website or your SOA & BPM events. We will host the complete campaign management. To create your google campaign please send us below: Your campaign text: 3 lines of text each 35 letters (NOT more letters!) Your campaign link: direct link to the website you want to promote Ideas for the website which we will promote with the google ads: Your Oracle SOA Service offerings with concrete offering e.g. SOA Discovery Workshop Oracle SOA Specialized Logo Your Oracle SOA References Your SOA Implementation consultant with pictures Your SOA sales contact persons Example of an SOA Specialization text ad: Oracle SOA Specialized plan to become more agile? eProseed the Oracle SOA Experts An interview with Griffiths Waite's Business Development Director highlighting the benefits of the Oracle Specialization Programme. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Specializaion,Benefits Specialization,marketing,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Dropping the full-time high-pay gig - I need help choosing a smart path that I can rely on to produce enough to survive comfortably ($2,500 per month)

    - by Jeff V
    I have about 6 years of full time experience developing web applications and tools. I know perl, python, PHP, ruby, and a good deal of SQL and relational theory. I have never had to choose a self-employed path as I have always had full time work or a bank account (credit cards) to support a big project. I'm planning to move out of the country to an area that will not offer local employment, and need some advice on what to focus on. I want to move in no more than six months, I have enough savings to live for an additional six months, but I would like to conserve it as much as possible. I enjoy taking risks, so I'm not looking for discussion of whether this is a good idea or not. I want advice on the most reliable solution given my skill set. Some paths I'm considering: Learn objective-c and build quality Apple software. Develop subscription based web tools for SEO, or other Marketing applications Attempt to acquire freelance projects by developing a reputation within open source projects, freelancer.com, and other online communities The last time I left my job, I was building a startup (that went under), and missed out living in a beautiful place due to the amount of time I worked. I would like to work 30-40 hours per week max. I can dedicate 10-15 hours per week while at my current job to prepare and learn. A preemptive thanks for the advice...

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  • D&rsquo;Arcy&rsquo;s Book Club - The New Strategic Selling

    - by D'Arcy Lussier
    The New Strategic Selling Miller and Heiman Amazon.ca Amazon.com Chapters Everybody is a salesmen. Every day, without knowing it, we sell something to someone. Now, the typical vision people think of when they hear the word “sales” is the sleazy used car salesperson who does whatever they can to get you to buy the clunker on their lot. But selling is not an action tied to money and products. Selling is about convincing people to see your point of view and act on it. If you want your company to cover a trip to a conference, you may have to sell the idea to your boss. If you want to buy that new big screen TV, you have to sell the idea to your significant other. If you want to go on a weekend fishing trip with the boys you might be called in to help sell the idea to your buddies wife. We all sell, but we don’t all sell very well. So enter The New Strategic Selling, a book based on the sales course put on by the Miller-Heiman group. In fact, this isn’t really a “New” strategy to selling as its been around for a number of years. But the concepts they present, the ideas about selling, these are still very radical based on what most of us have experienced. Gone are the high pressure, win at all cost, GlenGarry-GlenRoss style of sales…instead the book presents a framework to switch to need-based selling. It’s the idea that instead of going in raving about a product or service, you build a relationship where the buyer expresses what their needs are and your response is to present a solution that best fits that need. Instead of focussing on the amount of money you can squeeze out of a client, you focus on whether everyone wins, that they receive win-results from the engagement, that repeat business is developed over time delivering value over and over again. The great thing about the book is that what it teaches…things like how to identify different buying influencers, how to prepare for meetings, techniques to solicit information about what the buyer is really thinking/feeling…these things are entirely applicable in *any* situation that you need to sell to someone…and remember: selling is convincing people to see your point of view and act on it. So that new big screen TV you want to buy but need to convince your wife on? This book can help you. That training opportunity you want your company to send you on? This book can help you. The upgrade to your community park that you want to lobby the local civic authorities for? This book can help you. The book is a bit wordy. I found that the length could have been reduced and the points still have gotten across. That’s really the only knock that I have though; the insight that it provides is so worthwhile that having to chew through extra words is well worth it. You definitely don’t have to be a professional salesperson to benefit from this book. Rating: 4/5

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  • Integrated Reporting Is Getting Closer

    - by Evelyn Neumayr
    By John O’Rourke, Vice President, Product Marketing, Oracle Oracle recently sponsored a webcast on CFO.com titled:  The CFO Playbook on Integrated Reporting: Integrating Sustainability into Financial Disclosures which focused on why top companies in the U.S. and overseas are incorporating sustainability content into their annual reports and other financial disclosures.  The webcast speakers, James Margolis, partner with Environmental Resources Management (ERM), a global provider of environmental, health, safety, risk and sustainability consulting services (EHSS) and Mike Wallace, Director of the Global Reporting Initiative's Focal Point USA, discussed the benefits of integrating sustainability reporting with traditional financial reporting. They noted how investors, corporate directors, lenders and most recently, the Securities and Exchange Commission, use this information to better understand, benchmark and value companies. They also talked about the November 2012 release of an Integrated Reporting Framework by the International Integrated Reporting Council (IIRC).  Read the press release and link to the framework here.  The shift towards integrated financial and sustainability reporting is gaining momentum with a number of global stock exchanges endorsing this approach in 2012.  Visit these links to listen to the webcast and download the slides. You can also view a demonstration of Oracle's solution for integrated financial and sustainability reporting. If you’re interested in learning more about this and Oracle’s other sustainability reporting solutions, click here. If you have any questions or need additional information, please feel free to contact me at [email protected].

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  • The Boston Globe Delivers Higher Satisfaction and Efficiency with Omni-Channel Support

    - by Tony Berk
    Unify customer interactions. Improve customer satisfaction. Increase agent efficiency. Better informed business decisions. These sound like a good set of goals for any business. Actually implementing processes to affect all of these is not necessarily easy for every business. On top of the normal challenges, throw in a rapidly changing industry and the challenge sounds daunting. But that's exactly what The Boston Globe took on, and customers are benefiting from a much improved experience. “We feel like we hit the bull’s eye with finding the right solution to support the growing digital environment,” said Robert Saurer, The Boston Globe's director of customer care and marketing.Oracle's RightNow CX solutions helped The Boston Globe to manage approximately 60,000 calls each month and respond to 5,000 monthly e-mails. More importantly, Web self-service rates are exploding and the online subscriber's most preferred support channel is chat. And what about social? The Boston Globe customer support team offers the same great level of support on their Facebook page and is monitoring Twitter and YouTube too! Read the full Customer Experience success story on The Boston Globe here.

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  • YouTube custom thumbnails feature availability

    - by skat
    I've been trying to figure out this on my own for weeks, but now I give up. 'Custom thumbnails' feature on YouTube is such a controversial one, it was changed so much... so much that even FAQ on YouTube doesn't fully describe it's features (as I see). I have a YouTube channel for one of my websites. This YouTube channel is main marketing force for my website - it brings all the boys to my yard (I mean, website). So I have to use all the hacky-tricky stuff to increase my visibility on youtube. And damn, those custom thumbnails are giving me hard times... As far as I understand, this is current state of 'custom thumbnail' feature: "If your account is in good standing, you may have the ability to upload custom thumbnails for your video uploads." (c) https://support.google.com/youtube/answer/138008 My channel has good standing, has more than 50000 views. So why the hell my account is still not eligible for this feature? anyone have any idea?

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  • What Counts for a DBA: Skill

    - by drsql
    “Practice makes perfect:” right? Well, not exactly. The reality of it all is that this saying is an untrustworthy aphorism. I discovered this in my “younger” days when I was a passionate tennis player, practicing and playing 20+ hours a week. No matter what my passion level was, without some serious coaching (and perhaps a change in dietary habits), my skill level was never going to rise to a level where I could make any money at the sport that involved something other than selling tennis balls at a sporting goods store. My game may have improved with all that practice but I had too many bad practices to overcome. Practice by itself merely reinforces what we know and what we can figure out naturally. The truth is actually closer to the expression used by Vince Lombardi: “Perfect practice makes perfect.” So how do you get to become skilled as a DBA if practice alone isn’t sufficient? Hit the Internet and start searching for SQL training and you can find 100 different sites. There are also hundreds of blogs, magazines, books, conferences both onsite and virtual. But then how do you know who is good? Unfortunately often the worst guide can be to find out the experience level of the writer. Some of the best DBAs are frighteningly young, and some got their start back when databases were stored on stacks of paper with little holes in it. As a programmer, is it really so hard to understand normalization? Set based theory? Query optimization? Indexing and performance tuning? The biggest barrier often is previous knowledge, particularly programming skills cultivated before you get started with SQL. In the world of technology, it is pretty rare that a fresh programmer will gravitate to database programming. Database programming is very unsexy work, because without a UI all you have are a bunch of text strings that you could never impress anyone with. Newbies spend most of their time building UIs or apps with procedural code in C# or VB scoring obvious interesting wins. Making matters worse is that SQL programming requires mastery of a much different toolset than most any mainstream programming skill. Instead of controlling everything yourself, most of the really difficult work is done by the internals of the engine (written by other non-relational programmers…we just can’t get away from them.) So is there a golden road to achieving a high skill level? Sadly, with tennis, I am pretty sure I’ll never discover it. However, with programming it seems to boil down to practice in applying the appropriate techniques for whatever type of programming you are doing. Can a C# programmer build a great database? As long as they don’t treat SQL like C#, absolutely. Same goes for a DBA writing C# code. None of this stuff is rocket science, as long as you learn to understand that different types of programming require different skill sets and you as a programmer must recognize the difference between one of the procedural languages and SQL and treat them differently. Skill comes from practicing doing things the right way and making “right” a habit.

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  • O'reilly certification in PHP worth it?

    - by editzombie
    I asked this question over on stack overflow but I didn't realise it wasn't really the place for not so technical questions. I've seen quite a few related threads on this forum so I thought I'd try and get some feedback here: This is my first time asking a question on this forum, though I´ve read it a lot. I apologise if this is repeating a thread. I´m interested in getting into web development. I am a video editor by trade but living in Spain the way things are at the moment its very difficult to find work. I have some very basic knowledge of HTML and CSS and a little bit of flash and have designed a few little personal websites myself. I also worked for a online marketing production company where I worked a little on blog design in Blogger amongst other social media. So thats my background, but I´m trying to expand my skills and get into web development as a career or in general part of my skill base, I was thinking particularly about PHP/MySQL. I have worked a little on some of the Lynda.com tutorials and have invested in a book (Sams Teach Yourself PHP, MySQL and Apache). I´m still finding it very difficult to progress. I know I should really try some practice projects (any reccomendations would be welcome). But I was also thinking about doing one of the O´Reilly certification courses and was wondering whether it would be worthwhile for a noob like me. I hear that the courses are associated with an American University which I guess gives it more clout. Any other thoughts you guys have about how to make progress in learning web development would be fantasic. Thanks in advance.

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  • Cloud Computing - just get started already!

    - by BuckWoody
    OK - you've been hearing about "cloud" (I really dislike that term, but whatever) for over two years. You've equated it with just throwing some VM's in some vendor's datacenter - which is certainly part of it, but not the whole story. There's a whole world of - wait for it - *coding* out there that you should be working on. If you're a developer, this is just a set of servers with operating systems and the runtime layer (like.NET, Java, PHP, etc.) that you can deploy code to and have it run. It can expand in a horizontal way, allowing massive - and I really, honestly mean massive, not just marketing talk kind of scale. We see this every day. If you're not a developer, well, now's the time to learn. Explore a little. Try it. We'll help you. There's a free conference you can attend in November, and you can sign up for it now. It's all on-line, and the tools you need to code are free. Put down Facebook and Twitter for a minute - go sign up. Learn. Do. :) See you there. http://www.windowsazureconf.net/

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  • Trade In, Trade Up Promotion: SPARC Consolidation Now Through May 31st

    - by swalker
    Dear Partner, Installed Base Business (IBB) technology refresh is one of the most important activities for Oracle, for you and for your customers. It allows your existing customers to benefit from the most up-to-date, best-of-breed Oracle products. And it’s an exciting time to perform a technology refresh: a new SPARC promotion is available now, closing 31st May 2012. Customers trading in older SPARC systems and upgrading to a new SPARC SuperCluster T4-4 or SPARC Enterprise M8000/M9000 can get $4,000 per CPU. Discount is pre-approved and upfront (maximum discounts apply). The major highlights are as follows: Targeted Systems: Upgrade to SPARC M8000, M9000, SuperCluster Qualified installed base upgrade from: All older-generations of SPARC systemsPromotional offer: Trade-in Value: $4K per CPU Pre-approved maximum discount (including trade-in) not to exceed 60% on M8/9000 systems and 25% on SuperCluster No-cost dock-to-dock shipping, and environmentally safe disposal of the returned hardware through Oracle best-of-class recycling processes. Recommendations: We recommend you to take the following actions: As usual, please register your opportunities in OMM When you do so, please make sure you place the following Campaign Names in the “Marketing Initiative” field of OMM: Campaign Name : EMEA_Tech Refresh-IBB Campaign_12H1_Follow Up_O For all the details: Please view rules, and FAQs. For more information, please visit the Promo Partner Site here. For more information on IBB and the Oracle Upgrade Advantage Program (UAP):http://www.oracle.com/us/products/servers-storage/upgrade-advantage-program/index.html http://www.oracle.com/partners/secure/sales/oracle-ibb-program-for-partners-184291.html Contacts: For questions, please contact your favorite Oracle Partner Account Manager.

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  • Should I sell video tutorials on my own or via publishers like lynda.com? [closed]

    - by Derfder
    I am asking this because I am deciding between two models right now. One way is to create video tutorials on my own (make some short free videos and long pay per download/stream videos) or sell them to lynda.com or tutsplus. The 2nd way is easier, because they will do all the boring business stuff, will host the files to download etc. In that case, everything I need is a good microphone and obey their guidelines. On the other side if I do it on my own, I have to do all the unwanted business stuff, pay the server and other stuff. This is quite a big downside, however, I will have all the videos under my control in the future. I know that lynda.com has bigger attention and marketing that I am capable, but if you take e.g. phpvideotutrials.com (r.i.p ;), I think Leigh was very successful with relatively small budget. The interesting question will be the cost or how much will they pay me. Would it be less than if I sell it myself+monthly server hosting+other expenses? Any advice from people who actively sell their videos to some companies or do it on they own is highly appreciated.

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  • Drive

    - by erikanollwebb
    Picking up where we left off, let's summarize.  People have both intrinsic motivation and extrinsic motivation, and whether reward works depends a bit on what you are rewarding.  Rewards don't decreased intrinsic motivation provided you know what you are getting and why, and when you reward high performance.  But as anyone who has watched the great animation of Dan Pink's TED talk knows, even that doesn't tell the whole story.  Although people may not be less intrinsically motivated by rewards, the impact of rewards on actual performance is a really odd questions.  Larger rewards don't necessarily lead to better performance and in fact, some times lead to worse performance.  Pink argues that people are driven and engaged when they have autonomy, mastery and purpose.  If they can self-direct and can be good at what they do and have a sense of purpose for what they are doing, they show the highest engagement.   (Personally, I would add progress to the list.  My experience is that if you have autonomy, mastery and a sense of purpose but don't get a feeling that you are making any progress day to day, your level of engagement will drop rapidly.) So Pink is arguing if we could set up work so that people have a sense of purpose in what they do, have some autonomy and the ability to build mastery, you'll have better companies.  And that's probably true in a lot of ways, but there's a problem.  Sometimes, you have things you need to do but maybe you don't really want to do.  Or that you don't really see the point of.  Or that doesn't have a lot of value to you at the end of the day.  Then what does a company do?  Let me give you an example.  I've worked on some customer relationship management (CRM) tools over the years and done user research with sales people to try and understand their world.  And there's a funny thing about sales tools in CRM.  Sometimes what the company wants a sales person to do is at odds with what a sales person thinks is useful to them.  For example, companies would like to know who a sales person talked to at the company and the person level.  They'd like to know what they talked about, when, and whether the deals closed.  Those metrics would help you build a better sales force and understand what works and what does not.  But sales people see that as busy work that doesn't add any value to their ability to sell.  So you have a sales person who has a lot of autonomy, they like to do things that improve their ability to sell and they usually feel a sense of purpose--the group is trying to make a quota!  That quota will help the company succeed!  But then you have tasks that they don't think fit into that equation.  The company would like to know more about what makes them successful and get metrics on what they do and frankly, have a record of what they do in case they leave, but the sales person thinks it's a waste of time to put all that information into a sales application. They have drive, just not for all the things the company would like.   You could punish them for not entering the information, or you could try to reward them for doing it, but you still have an imperfect model of engagement.  Ideally, you'd like them to want to do it.  If they want to do it, if they are motivated to do it, then the company wins.  If *something* about it is rewarding to them, then they are more engaged and more likely to do it.  So the question becomes, how do you create that interest to do something?

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  • Oracle???????????47??????????

    - by user758881
    Oracle???2014?5?31???,??????,40?Oracle???????47????Oracle??? Oracle Accelerate ????? ?Oracle 2014?????????47???????????????????????Oracle????,??Oracle Financials Cloud, Oracle Sales Cloud ? Oracle Service Cloud –???? Oracle CX Cloud, ?? Oracle Human Capital Management (HCM) Cloud. ???Oracle Accelerate??????????????????? ???????????????????, ??, ???, ??, ??, ???????????????????,????????????????? ???????????????????????????????,Oracle??????????????????????Oracle???Oracle????????????? l   ??????????,???????????????——Oracle ???? eVerge Group, Certus Solutions, Presence of IT, CSolutor, Grant Thornton, ? KBACE Technologies ?????Oracle HCM Cloud ?Oracle Accelerate ????????????????????????,???????????????????,???????????????? l   ???????????????????????????——DAZ, Inc., Frontera Consulting?Inoapps ?????Oracle Financials Cloud????????????????????????? l   ?????????????????????——Capricorn Ventis, Enigen, Fellow Consulting, Solveso Interactive, CSolutor, Birchman Consulting,BPI On Demand, Business Technology Services (BizTech)? eVerge Group?????Oracle CX Cloud?????????????????????????? ??,Oracle???????????????????????????????????: l   ?????? BPI On Demand ??????????????????????Oracle Sales Cloud????? ?????????? ·          “??????????????????? ???Oracle Financials Cloud?Oracle Accelerate???? ?????????????????????????????????????????????????”–Phil Wilson, Business Development & Alliances,Inoapps ·          “KBACE?Oracle Accelerate???????KBACE ????????????????????????????????????????KBACE? Oracle Accelerate????,??Oracle HCM???,????????????????????”–Mike Peterson, President & COO, KBACE Technologies ·          “???????Oracle Financials Cloud,??????????????????????????????????????????????Oracle Accelerate????,????????????????????”—Deborah Arnold, President, DAZ Systems, Inc. ·          “????????????Oracle ERP Cloud????Oracle Accelerate?????????????????” - Sean Moore, Principal. C3Biz ·          “????,????Oracle HCM????????????????????????????eVerge Group??Oracle HCM????Oracle Accelerate???????????????????????” - John Peketz, Vice President, Marketing, eVerge Group

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  • Late feedback

    - by Sveta Smirnova
    MySQL Community team asked me to write about Devconf 2013 few months ago. Conference was in June, 2013, but I remembered about this my promise only now: month later after my participating in MySQL Connect and Expert Troubleshooting seminar (change country to United Kingdom if you see blank page). I think it is too late for the feedback, but I still have few thoughts which I want to record.DevConf (former PHPConf) always was a place where I tried new topics. At first, because I know audience there very well and they will be bored if I repeat a story which I was telling last year, but also because it is much easier to get feedback in your own native language. But last years my habit seems started to change and I presented improved version of my 2012 MySQL Connect talk about MySQL backups. Of course, I also had a seminar with unique topic, made for this conference first time: Troubleshooting MySQL Performance with EXPLAIN and Using Performance Schema to Troubleshoot MySQL. And these topics, improved, were presented at the expert seminar. It is interesting how my habit changes and one public speaking activity interferes next one.What is good about DevConf is it forces you to create new ideas and do it really well, because audience is not forgiving at all, so they catch everything you miss or prepared not good enough. This can be bad if you want to make a marketing-style topic for free, but allows to present technical features in really good details: all these sudden discussions really help.In year 2013 Oracle had a booth at the conference and was presented by a bunch of people. Dmitry Lenev presented topic "New features of replication in MySQL 5.6" and Victoria Reznichenko worked on the booth. What was new at the conference this year is greater interest in NoSQL, scale and fast development solutions. This, unfortunately, means not so huge interest in MySQL as it was earlier. However, at the same time, "Common" track was really MySQL track: not only Oracle, but people from other companies presented about it.

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  • With Google Analytics, is it possible to check a specific page in Multi-Channel conversion attribution?

    - by Emmett R.
    I'm somewhat new to Google Analytics, and I'm trying to track all conversions that are assisted by a particular landing page, because I don't expect an instant purchase. I have e-commerce tracking set up. Due to the constraints of the associated ad campaign, I can't include the source/medium code in the url when people go to the landing page, and all of my traffic to the landing page is likely to be direct, so I'm not sure how to tell Multi-Channel marketing that it's a significant page. I know how to add events to a page, but I'm still figuring out what they can and cannot do. Would creating a redirect from the landing url to an identical url+source/medium code work? Any advice on how to accomplish this would be greatly appreciated. Tracking the final sale conversion is not the issue. Ecommerce reporting is functioning just fine on the site. I just want to report the landing page as an assist, whenever it shows up in the funnel, and I need to be able to do that across multiple visits.

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  • Pinterest and the Rising Power of Imagery

    - by Mike Stiles
    If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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  • How exactly does app ranking work?

    - by qweasdzxc1
    So I've been in the app industry for around half a year and I still don't know how exactly ranking higher for your app will help increase downloads. That sounds like a question with an obvious answer but this is what's going through my mind so hear me out: Unless your app is ranked within the top 100, no one can see it in the featured categories. So even if my app jumped from 400th to 300th place, would there really even be a difference in downloads? And I'm saying 400th to 300th in ranking in my specific category. Indie developers like me don't even come close to ranking for the overall category. So far, the only usefulness of trying to get a higher rank is to get featured or something like that, but big companies have tons of money to throw on marketing...so the chances of any indie developer getting featured is rare. The only thing that I can see ranking being good for is to rank for your keywords so that when someone searches for that word, your app will hopefully appear in the top 10-25 results. Can anyone confirm my thoughts or add anything else that I might have missed out on? How exactly do users find your app if you're not in the top 100 app in your category?

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  • English major new to programming. What language should I learn first? [closed]

    - by PJKaka
    After working extensively an internet startup in a marketing positions, I've decided to wade into the entrepreneurship pool with a startup of my own. The only problem: I don't have any particular technical skills to speak of. Although I can find a technical co-founder, I'd rather not be the stereotypical 'business guy' drumming his fingers on the desk and asking 'how much longer?' as my technical co-founder codes away. I would like to understand code and what's happening in the backend, even if I don't end up being anything more than a 'passable' programmer. With this in mind, which language should I try to learn first? For the record, I'm quite proficient with HTML, CSS, and a bit of JavaScript. I have some familiarity with PHP because I've toyed around with WordPress a lot, but my knowledge is limited at best. My math skills are quite strong. I took some advanced calculus courses in college since I've always enjoyed the subject. While my goals are to learn web development, I wouldn't mind learning some hardcore object oriented programming skills in C or Java as well.

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  • Users can benefit from Session Tracking

    I use to work for a large Dental Plan marketing website a few years ago and they had a large customer-driven website that sold Dental Plans to consumers. Their website started tracking users as soon as they hit their web servers, and then they logged everything they could about the user. There are a lot of benefits for using session tracking for both the user and the website. Users can benefit from session tracking due to the fact that a website can retain pertaining information for the user so that they do not have to re-enter the same information repeatedly. In addition, websites can hold specific items in a cart for each user so that they can pay for all of their  items at once when they are ready to complete their purchases. Websites can also benefit from session tracking because they can determine where a specific user came from and which advertising partner gave them a sale. This information is very useful when deciding on where to spend an advertising budget. There is only one real disadvantage when it comes to session tracking, Users can not really control what is actually tracked by a website. Yes, they can disable cookies and this will help, but that means that no tracking can be done at all. Most sites require users to have cookies enabled in order for users to make purchases or login to their accounts.

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