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  • Paid Advertising Versus SEO

    There are arguments over which way to go with your advertising budget for you new website. Here we will discuss both of the options and the potential which they can bring in terms of conversions and revenue's.

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  • Pros and Cons of SEO Advertising

    If you look back to hundred years or more, you will come to know that at that time the society was very reserved and there was no way to take the help of the online search engine. In the sphere of business, people had to depend on the old fashioned advertising tools for making the propaganda of their products.

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  • Search Engine Optimization Strategy - The Easiest Advertising Method

    Use my Search Engine Optimization Strategy and stop spending hundreds or even thousands of dollars trying to advertise your website. You may know or not know that advertising on internet really may cost you that kind of money, but I really want to show you that always there is a better way to advertise on the web, actually there is a FREE way to do it.

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  • Borrowing Advertising Links From SEO Websites

    SEO link building is just another form of mass advertising for products and services though on a strenuous criteria of earning more space on an online site. But just like other forms of advertisement, the best tried methods like the traditional brokerage of ads from known media entities also work for it. One can acquire high value links on a credit basis from an intermediary that will help advertise the firm using these lent links.

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  • Looking for advice on B2B promotion [closed]

    - by IconicDigital
    Can anyone recommend affiliate networks that focus on B2B development. We are about to launch a UK job search engine that allows job boards to list their jobs on the engine. We have decided to keep the advertising in house, with the goal being of keeping the costs down. I was wondering if anyone could offer any advice on potential advertising routes that we could take. For example B2B affiliate networks, adwords etc. We are in the position of launching an empty site and ideally we would like to be attracting recruitment agencies or businesses to signup to either a free or paid account. They can then begin to populate the engine with job listings. An obvious choice so far would be to promote on networks like Linked In. Any ideas? Thanks

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  • Bad Spot to Be In: Playing Catch-up with Mobile Advertising

    - by Mike Stiles
    You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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  • Online Advertising And Marketing Your Services?

    - by Zenph
    I have been working on freelance sites for a good 4 or 5 years, bending over backwards to build a decent portfolio and generate great ratings. I take huge pride in my work (web applications). I'm completely lost because when I think what would happen if I suddenly lost my freelance account it isn't a pretty picture. I have literally no idea where else I could advertise my services apart from google paid advertising. Any suggestions? I'd of course be more than willing to pay for marketing and such. I've been searching google for ages and can't find much advice on where to advertise to secure good clients for web development work. I say good clients because I mean actual business owners, not somebody else who is outsourcing to me (where do they find clients?). I'd appreciate any help.

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  • Advertising Opportunity – Profit Magazine For Oracle OpenWorld

    - by tfryer
    With Oracle OpenWorld fast approaching, Profit Magazine is offering Oracle Specialized partners the opportunity to extend their brand to executive-level Oracle customers and top prospects in the Profit Magazine: Specialized Partner Edition. The printed magazine will be distributed to Oracle attendees at Oracle OpenWorld San Francisco, and the digital copy will be distribution to over 500,000 customers in the Profit readers circle. In addition, the magazine will be promoted via social media such as Facebook, LinkedIn, and Twitter. For a very affordable advertising opportunity, please contact Tom Cometa at [email protected] or +1.510.339.2403. Reserve before July 27th. Hurry! An early bird discount of 15% applies if booked before July 18th.

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  • How to track conversion rate (clicks to sales) from an internal advertising system?

    - by Ed Woodcock
    I am currently writing an interal advertising system for a company client's website, where the adverts will only be seen by internal users, and all transactions take place internally to the site (i.e. the adverts are for member-only content available on the site). Does anyone have any recommendations as to the best way to track the conversion rate of these adverts (i.e. views:clicks:sales)? EDIT I'm not looking for a 'Why don't you use google analystics'-type answer, I'm looking into possible architecture outlines, i.e. a 'why don't use store a guid in a cache temporarily and see if it ties to the advert' kind of answer. /EDIT In a previous job I did something based on an internal cache, which simply did view:click tracking, however the addition of the sales rate makes this task more complex, especially if we take into account the idea that someone may click through to an advert and not purchase immediately. Cheers, Ed (N.B. I'm leaving this purposely vague in order to (hopefully) get some answers that provide ideas I've yet to have thought of by coming at the problem from a different angle)

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  • What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?

    - by Rick Chin
    I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the answer of "which platform is suitable for a medium size website publisher, and why?" references: http://en.wikipedia.org/wiki/Sell_Side_Platform. http://www.masternewmedia.org/self-serve-advertising-services-guide-to-the-best-do-it-yourself-ad-management-platforms/.

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  • Tracking unique views for a site showing my advertisements [on hold]

    - by user580950
    I am in trouble. I placed and advertisement on a website in 2012. The website said they got 950,000 unique visits each month. Early in 2012 I advertised with them. The advertisement didn't worked out. I checked in 2-3 months time and I saw that the unique visitors on the site was 8,000 at that time. I immediately closed the account. I don't remember which site I used to check the unique visitors. The advertising company has filed a dispute against me. So is there any tool that can show me the 2012 stats for any website? I tried Google Trends but it doesn't show statistics.

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  • Where to get ads for my website ?

    - by Divyanshu Negi
    I am the developer of the website named viewloud Now as my website is getting around 100 visitors per day so i was thinking that i should put some ads on my website but it is really very hard to find the best advertising plan which can benefit me the most. Google adsence . Is it a good choice ? Will google adsence allow me to open a account there with such little traffic on my website. ? Please help from last two months i have done a very hard work to bring such tarffic :p i know it is very less but i am still working on it .. so please help me guys. Thank you Divyanshu

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  • Advertising cookies ( ad sense ) on google chrome [closed]

    - by zack
    ok first I'm not sure if this is right stackexchange site to ask but I'm not sure if there is better one as question is quite general When I visit one site, and if this site runs google adsense campaign, I can see its ads on other sites. I suppose this is cookie from this site and than it's showing ads using the cookie However, I removed this specific cookie and cleared cache, and I can still see this same ad showing on other sites running adsense My question is, is there is something wrong with google chrome, is there a possibility that Google stores data within google chrome itself? If not, how else they could trace which ads to show?

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  • How to determine the amount to spend per phrase on Adwords research?

    - by Anonymous -
    My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. Logically, we'd like to test out a wide range of keywords that we think would lead to conversions, which we've put together through brainstorming and with some help from Google's External Keyword Tool. Sub-question whilst I remember - am I correct in thinking that in Google's keyword tool, keywords that we think will perform well that have a low competition yet high monthly searches are good since there will be less advertisers, meaning our bid per click will be less? Is there a common benchmark or process of doing a round of tests with keywords? Should we wait for 100 clicks on each keyword, see which ones have lead to the most sales (or rather, sales that are sustainable with the cost per click of that keyword), then drop the ones which aren't converting and put that budget onto the converting keywords? We realistically have a few hundred keywords/phrases we would like to test, but spending $100 per keyword/phrase is going to work out as quite an expensive test. It would be nice to be able to spend $5-10 per phrase, but I don't think the sample size would be great enough to determine anything usefully reliable. Another approach might be to setup all the keywords, and those that bring the most sales within x hours/days would be the ones we use. What is the common procedure with things like this? I know there are a plethora of companies that specialize in exactly this, but this is something we anticipate doing a lot in the future, so it would make sense to do it in house if at all possible.

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  • Choosing a mobile advertising mediator over going it alone

    - by Notbad
    We have finished our first game for IOS/Android. We would like to give it away adding ads to it. I have been reading a lot about the subject but it is a bit overwhelming for starters. From what I read, it seems there are some important points to have into consideration: 1) Do as much localization as you can (target your audience with ads they could be interested for the zone they live in). 2) Do not over advertise in your application. At this moment we have decided to go with AdMob. It seems an easy option to setup for beginners and have a good set of ad networks. My question is, will we earn less for example for iAds using adMob than implementing iAds without a mediator? Are adMob paying less than others (this is what I remember for some artilces I read)?. It would be nice to hear from people with experience on this to let us light our way a bit.

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  • With Google DFP (Small Business) is it possible to disable AdSense in an Ad Slot on a per-request basis?

    - by Daniel Pehrson
    Setup: I run a network of websites that target different hobby niches and have a section dedicated to community classifieds. I serve advertising on these sites through Google DFP for Small Business with AdSense enabled on the slots. Problem: One of the next sites in my network will be targeting the firearms/shooting industry and as such the classifieds section will not comply with the prohibited content guidelines of AdSense regarding the sale (or coordination of sale) of weapons. I work very hard to comply with the guidelines of my partners even if I don't understand/agree with them and after talking with many people have decided that the best option is to disable AdSense serving on that section of that website, while leaving it on for the rest of the network. Solution: Right now my only idea for this is to duplicate all my site's ad slots and tack a "_sensitive" onto the end of each one (eg. header and header_sensitive) conditionally registering ad slots based on whether or not I am in the sensitive section of the sensitive site. My hope however is that there may be a way to accomplish this without duplicating all my ad slots possibly with some sort of options to the GA_googleFillSlot() call that allows me to say "load ads from this slot but do not serve AdSense no matter what."

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  • The Advantages of SEO Over Traditional Advertising

    "Build it and they'll come" - there is perhaps no worse business advise than this. Just creating a good product, or setting up a business is not enough. The most essential ingredient of a successful business is the marketing. If no one knows about your organization or product, how do you expect them to patronize you?

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  • NIC are not advertising Correct Speeds

    - by Squidly
    I have an IBM x336 that is not advertising the proper LINK speeds. One interface is the other is not. I've tried to Force it to 1000/Full but then it just shows link down. I have confirmed the switch is set to auto negotiate like my switches. I have also changed out my Ethernet Cables. I'm at a loss where to look further. I have verified that it will connect at 1G on a different swtich. This also has happened on two different servers on the same switch. This is my output from mii-tool -v for each interface. eth0: negotiated 100baseTx-FD, link ok product info: vendor 00:08:18, model 24 rev 0 basic mode: autonegotiation enabled basic status: autonegotiation complete, link ok capabilities: 1000baseT-HD 1000baseT-FD 100baseTx-FD 100baseTx-HD 10baseT-FD 10baseT-HD advertising: 100baseTx-FD 100baseTx-HD 10baseT-FD 10baseT-HD flow-control link partner: 1000baseT-HD 1000baseT-FD 100baseTx-FD 100baseTx-HD 10baseT-FD 10baseT-HD eth1: negotiated 1000baseT-FD flow-control, link ok product info: vendor 00:08:18, model 24 rev 0 basic mode: autonegotiation enabled basic status: autonegotiation complete, link ok capabilities: 1000baseT-HD 1000baseT-FD 100baseTx-FD 100baseTx-HD 10baseT-FD 10baseT-HD advertising: 1000baseT-FD 100baseTx-FD 100baseTx-HD 10baseT-FD 10baseT-HD flow-control link partner: 1000baseT-HD 1000baseT-FD 100baseTx-FD 100baseTx-HD 10baseT-FD 10baseT-HD

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