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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Kathryn Perry

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.Continue reading the full article here.

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• Customers Go On Record About Oracle ERP and HCM Cloud Services

  - by Kathryn Perry

  Listen to these Oracle customers from Red Robin, Herbalife, LendingClub, and Cricket.talk about how they're using Oracle ERP and HCM Cloud Services. Collectively they're driving cost savings, managing global, fast paced growth, automating processes, implementing quickly in the cloud, and much more. Here's the video link: http://www.youtube.com/user/FusionAppsAtOracle

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• “It Isn’t Easy At All; Otherwise, Everyone Would Be Doing It”

  - by Kathryn Perry

  A few months ago, JP Saunders (pictured left), who leads the go-to-market initiatives for the Oracle CX Service offering, kicked off a series of articles about modern customer service. He contends that to take care of customers?and the people that support those customers?companies need to make it easy to deliver consistently great experiences. But it’s not easy; it’s an art. The six posts in The Art of Easy series will help you better understand some of the customer service challenges you face and how to avoid common pitfalls. We pulled them all together here in one post for continuity and easy access. Saunders introduces the series with The Art of Easy: Make It Easy To Deliver Great Customer Service Experiences (Part 1). The Art of Easy: Offer Self Service With the Emphasis on Service (Part 2) by David Fulton (pictured left): David Fulton, Director of Product Management, Oracle Service Cloud, shares five tenets of customer self service that move an organization closer to becoming a modern customer service business. Easy Decisions For Complex Problems (Part 3) by Heike Lorenz (pictured right): Heike Lorenz, Director of Global Product Marketing, Policy Automation, writes about automating service policies to ensure that the correct decisions are being applied to the right people. The goal is to nurture the trusted relationships with customers during complex decision-making processes. Moving at the Speed of Easy (Part 4) by Chris Ulmand (pictured left): Chris Omland, Director of Product Management, Oracle Service Cloud, addresses the need for speed to keep up with customers’ expectations. His advice—start with a platform that enables agile innovation, respects a company’s unique needs, and has proven reliability to protect customer relationships. Knowledge Makes It Easy For Everyone (Part 5) by Nav Chakravarti (pictured rig: Vice President Nav Chakravarti, Oracle Service Cloud, talks about managing the knowledge that customers need and want. He coaches readers on delivering answers to customers’ questions easily, in context, with relevance, reliably, and accurately. Making Easy, Both Effective and Efficient (Part 6) by Melinda Uhland (pictured left): Melinda Uhland, Oracle CX Product Management teaches us that happy agents produce happy customers. A Modern Customer Service organization is one that invests in its agents and empowers them with tools to make them efficient and effective, which, in turn, improves customer results.

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• "Expecting A Different Result?" (2 of 3 in 'No Customer Left Behind' Series)

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development Many companies already have some type of customer experience initiative in process or one that could be framed as such. The challenge is that the initiatives too often are started in a department silo, don't have the right level of executive sponsorship, or have been initiated without the necessary insight and strategic business alignment. You can't keep doing the same things, give it a customer experience name, and expect a different result. You can't continue to just compete on price or features - that is not sustainable in commoditized markets. And ultimately, investing in technology alone doesn't solve customer experience problems; it just adds to the complexity of them. You need a customer experience strategy and approach on how to execute a customer-centric worldview within your business. To develop this, you must take an outside in journey on how your customers are interacting with your business to establish a benchmark of your customers' experiences. Then you must get cross-functional alignment on what you are trying to achieve, near, mid, and long term. Your execution of that strategy should be based on a customer experience approach: Understand your customer: You need to capture the insights across interactions, channels (including social), and personas to better understand whom to serve, how to serve them, and when to serve them. Not all experiences or customers are equal, so leverage this insight to understand the strategic business objectives you need to address. Then determine which experiences can be improved immediately and which over time to get the result you need. Empower your ecosystem: You need to align your front-line employees with your strategy and give them the power, insight, and tools that allow them to cultivate a culture around strengthening the relationships with your customers. You also need to provide the transparency, access, and collaboration that enable your customers and partners to self serve and self solve and to share with ease. Adapt your business: You need to enable the discipline of agility within your organization and infrastructure so that you can innovate, tailor, and personalize experiences. This needs to be done both reactively from insight and proactively in real time so you can stay ahead of shifting market trends and evolving consumer behaviors. No longer will the old approaches provide the same returns. To compete, differentiate, and win in a world where the customer has the power, you must execute a strategy that is sure to deliver a better brand experience for your customers. Note: This is Part 2 in a three-part series. Part 1 is here. Stop back for Part 3 on November 28.

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• No Customer Left Behind

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development What does customer experience mean to you? Is it a strategy for your executives? A new buzz word and marketing term? A bunch of CRM technology with social software added on? For me, customer experience is a customer-centric worldview that produces a deeper understanding of your business and what it takes to achieve sustainable, differentiated success. It requires you to prioritize and examine the journey your customers are on with your brand, so you can answer the question, "How can we drive greater value for our business by delivering a better customer experience?" Businesses that embrace a customer-centric worldview understand their business at a much deeper level than most. They know who their customers are, what their value is, what they do, what they say, what they want, and ultimately what that means to their business. "Why Isn't Everyone Doing It?" We're all consumers who have our own experiences with many brands. Good or bad, some of those experiences stay with us. So viscerally we understand the concept of customer experience from the stories we share. One that stands out in my mind happened as I was preparing to leave for a 12-month job assignment in Europe. I wanted to put my cable television subscription on hold. I wasn't leaving for another vendor. I wasn't upset. I just had a situation where it made sense to put my $180 per month account on pause until I returned. Unfortunately, there was no way for this cable company to acknowledge that I was a loyal customer with a logical request - and to respond accordingly. So, ultimately, they lost my business. Research shows us that it costs six to seven times more to acquire a new customer than to retain an existing one. Heavily funding the efforts of getting new customers and underfunding the efforts of serving the needs of your existing (who are your greatest advocates) is a vicious and costly cycle. "Hey, These Guys Suck!" I love my Apple iPad because it's so easy to use. The explosion of these types of technologies, combined with new media channels, has raised our expectations and made us hyperaware of what's going on and what's available. In addition, social media has given us a megaphone to share experiences both positive and negative with greater impact. We are now an always-on culture that thrives on our ability to access, connect, and share anywhere anytime. If we don't get the service, product, or value we expect, it is easy to tell many people about it. We also can quickly learn where else to get what we want. Consumers have the power of influence and choice at a global scale. The businesses that understand this principle are able to leverage that power to their advantage. The ones that don't, suffer from it. Which camp are you in?Note: This is Part 1 in a three-part series. Stop back for Part 2 on November 19.

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• Java Sql Udate error, data type missmatch

  - by codo

  I have created a table in ms access. I have set the data type of ID to Auto Number in MS-access. In java when I try to update a record. the netBeans IDE gives me the error of " data type missmatch in criteria expression". But when I changed the ID number that was not in the table already it works well. The code is below. String sql = "Update table1 set price ='" + txtPrice.getText() + "', quantity='" + txtQuantity.getText() + "', description='" + txtDescription.getText() + "' where id= " + txtid.getText() + ""; try { pst = conn.prepareStatement(sql); pst.executeUpdate(); JOptionPane.showMessageDialog(null, "Updated"); UpdateJTable(); } catch (Exception e) { JOptionPane.showMessageDialog(null, e); }

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• Printer Ink Cartridges

  Inkjet printers, driven by their printer ink cartridges, have made fast, quality printing work available for everyone both at home and in business. If you remember the old dot matrix printers which c... [Author: Kathryn Dawson - Computers and Internet - May 30, 2010]

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• Buy Printer Cartridges Online

  It can be really frustrating to have been out and bought printer ink only to get home and realize that you have bought the wrong kind. Not only does it mean you have wasted the time involved in buyin... [Author: Kathryn Dawson - Computers and Internet - June 08, 2010]

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• Make Your Ink Cartridges Last Longer

  The speed at which technology progresses is so fast it can be hard to keep up with new developments, changes and products. These days hardly anyone uses the traditional paper and pen to write things ... [Author: Kathryn Dawson - Computers and Internet - June 11, 2010]

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• Cheap Ink Cartridges - Your Questions Answered

  If you?ve checked the prices of ink at a High Street office supplies or computer shop, you may not believe that such things as cheap ink cartridge exist. Most new printer owners are shocked to discov... [Author: Kathryn Dawson - Computers and Internet - May 31, 2010]

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• Printer Ink Cartridges for Home or Office

  Looking for a printer for your home office? Deciding on the right one for you can be a difficult decision to make, especially if you are not really sure what each type has to offer. Printers have c... [Author: Kathryn Dawson - Computers and Internet - May 03, 2010]

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• How to Get the Best Value with Printer Cartridges

  You';re no doubt aware that printer cartridges are a major expense when it comes to printing. Luckily, there are many strategies you can use to be the maximum value from your printer cartridge. These ... [Author: Kathryn Dawson - Computers and Internet - May 31, 2010]

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• The Smart Buyer';s Guide to Printer Inks

  For quality printing, you need quality printer inks but how do you get them without breaking the bank? The good news is that there are ways to buy quality printer ink cartridges at affordable prices.... [Author: Kathryn Dawson - Computers and Internet - May 21, 2010]

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• Brand Named Cartridges or Recycled?

  When it comes to shopping, as consumers we always have a choice, we can either go for the well-known brand name and get a good quality product but at a higher price, or we can pay less and do without... [Author: Kathryn Dawson - Computers and Internet - June 03, 2010]

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• Buy Remanufactured Cartridges and Save Money

  Buying remanufactured cartridges is an effective way to save money in comparison to buying original cartridges. Most people these days choose to recycle their ink cartridges and at most large compani... [Author: Kathryn Dawson - Computers and Internet - June 04, 2010]

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• Are SEO and Flash Incompatible?

  Poor Flash. It has always been an uphill battle for Adobe to get it';s proprietary animation software accepted by developers and manufacturers. Indisputably one of the most elegant and flexible of the... [Author: Kathryn Dawson - Web Design and Development - June 18, 2010]

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• The Smart Way to Buy Cheap Printer Cartridges

  If you think you';re spending too much on printer ink, you';re not alone. The main question ink jet printer owners constantly ask themselves is "where can I get cheap printer cartridges?" This is unde... [Author: Kathryn Dawson - Computers and Internet - May 19, 2010]

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• Les processeurs Clover Trail seront compatibles avec Linux et Android, un porte-parole d'Intel le confirme dans un email

  Les processeurs Clover Trail seront finalement compatibles Linux et Android Un porte-parole d'Intel le confirme dans un email Clover Trail est la lignée de processeurs qui représente la nouvelle génération d'Intel Atom. L'entreprise avait annoncé dans la récente Intel Developer Conference que ces processeurs seraient exclusifs à Windows 8. [IMG]http://idelways.developpez.com/news/images/Intel-Logo.jpg[/IMG] Mais dans un email envoyé par le porte-parole d'Intel Kathryn Gill, l'entreprise affirme avoir changé de stratégie avec « des plans pour une autre version de cette plateforme [Trail Cover] pour Linux et Android ; cependant, nous ne commentons pas pour l...

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• In Clojure - How do I access keys in a vector of structs

  - by Nick

  I have the following vector of structs: (defstruct #^{:doc "Basic structure for book information."} book :title :authors :price) (def #^{:doc "The top ten Amazon best sellers on 16 Mar 2010."} best-sellers [(struct book "The Big Short" ["Michael Lewis"] 15.09) (struct book "The Help" ["Kathryn Stockett"] 9.50) (struct book "Change Your Prain, Change Your Body" ["Daniel G. Amen M.D."] 14.29) (struct book "Food Rules" ["Michael Pollan"] 5.00) (struct book "Courage and Consequence" ["Karl Rove"] 16.50) (struct book "A Patriot's History of the United States" ["Larry Schweikart","Michael Allen"] 12.00) (struct book "The 48 Laws of Power" ["Robert Greene"] 11.00) (struct book "The Five Thousand Year Leap" ["W. Cleon Skousen","James Michael Pratt","Carlos L Packard","Evan Frederickson"] 10.97) (struct book "Chelsea Chelsea Bang Bang" ["Chelsea Handler"] 14.03) (struct book "The Kind Diet" ["Alicia Silverstone","Neal D. Barnard M.D."] 16.00)]) I would like to sum the prices of all the books in the vector. What I have is the following: (defn get-price "Same as print-book but handling multiple authors on a single book" [ {:keys [title authors price]} ] price) Then I: (reduce + (map get-price best-sellers)) Is there a way of doing this without mapping the "get-price" function over the vector? Or is there an idiomatic way of approaching this problem?

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