Is eCPMs dropping by about 50% in January a usual behavior on Google AdSense?
- by Andrew G. Johnson
So I just got semi-serious about running some AdSense sites over the past 6 months and the eCPM's have hovered between 1.38 and 1.42 [yes it's that close] when I look at the eCPM for each month. Obviously some deviation day to day but pretty damn close to a buck forty in aggregate. So far for January I am sitting at 0.80 for an eCPM. I know it's…