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• Oracle is #1 in the RDBMS Sector for 2011

  - by jgelhaus

  Gartner 2011 Worldwide RDBMS Market Share Reports 48.8% revenue share for Oracle (*) Gartner has published their market share numbers for 2011 based on total software revenues.  According to Gartner, Oracle: is #1 in worldwide RDBMS software revenue share holds more revenue share than its seven closest competitors combined grew at 18.0%, exceeding both the industry average (16.3%) and the growth rates of its closest competitors. (*) Source: Market Share: All Software Markets, Worldwide 2011 by Colleen Graham, Joanne Correia, David Coyle, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Yanna Dharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Sharon Mertz, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood, Marianne D'Aquila, Laurie Wurster and Jie Zhang. - March 29, 2012

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• Gamification at OOW

  - by erikanollwebb

  Last week was Oracle OpenWorld, and for those of you not in tech or downtown San Francisco, that might not mean a whole lot.  However, if you are familiar with it, Oracle OpenWorld is our premier customer event.  This year, more than 50,000 people attended.  It's not a good week to visit San Francisco on vacation because Oracle customers take over all the hotels in town!  It was crazy, but a lot of fun and it's a great opportunity for the Apps UX group to do customer research with a range of customers.  This year, more than 100+ customers and partners took the time to team up with our UX experts and provide feedback on new designs and ideas. Over three days,  UX teams conducted 8  one-on-one user feedback sessions, 4 focus groups and 7 surveys. In addition, we conducted a voice capture activity and were able to collect close to 70 speech samples at the lab and DEMOgrounds. This was a great opportunity for us to do some testing on some specific gamification concepts with a set of business analysts.  We pulled in 8 folks for a focus group on gamification concepts and whether they thought those would work for their teams. To get ready for this, my designer extraordinaire, Andrea Cantú, flew into town and we spent almost a week locked in a room together brainstorming design ideas.  We killed a few trees trying to get all of our concepts and other examples together in the process, but in the end, we put together a whole series of examples of how you might gamify an Oracle app (in this case, CRM).  Andrea is a genius for this kind of thing and the comps she created looked great.  Here's a picture of her hard at work!  We also had the good fortune to have my boss, Laurie Pattison and my usability contractor, Shobana Subramanian there to note take and observe as well.  Here's a few shots of us, hard at work preparing for the day (or checking out something on Laurie's iPhone...) To start things off, we gave an overview of gamification and I talked about what it's used for.  Then we gave the participants a scenario about our sales person and what we were trying to get her to do. It was a great opportunity to highlight what our business goals might be and why we might want to add game mechanics.  It was also a good way to get them thinking about how that might work for them in their environments and workplaces. There were some surprises for the day.  We asked how many of them were already familiar with the concept of gamification--only two people had heard of it and only one was using game mechanics in his work.  That's in contrast to a survey we just ran internally with folks in a dev org where almost 50% of about 450 respondents had heard of gamification.  As we discussed the ways game mechanics could be used, it became clear that many of the folks had seen some game mechanics in action but didn't know that's what they were.  We also noticed that the folks in this group felt that if they were trying to sell the concept in their orgs, they wouldn't call it gamification.  That's not a huge surprise to me--they said what we've heard in the past, that gamification does not seem like a serious term for enterprise software.  They said they'd sell it with the goals--as a means to increase behaviors by rewarding users for activities.  It's a funny problem.  The word puts some folks off, but at the same time, I haven't seen another one word description that quite captures the range of things that "gamification" can cover.  My guess is that the more mainstream the term becomes, the more desensitized we'll become to the idea the it's trivializing enterprise software in some way.  Still, it was interesting to note that this group still felt that they would not take this concept to their bosses or teams and call it "gamification".  They focused on the goals, and how we could incentivize desired behaviors with game mechanics.  As I have already stated in other posts, I feel like my org is more receptive to discussing how this is just a more transparent type of usability and user experience methods than talking about gamification.  That's the argument they said they would use. All in all, it was a good session.  I love getting to talk to customers, present ideas and concepts, and get their feedback and input.  It's the type of thing that really helps drive our designs and keeps us grounded in what our customers need/want.  We're already planning where to get more feedback opportunities in the coming months. 

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• Conversation as User Assistance

  - by ultan o'broin

  Applications User Experience members (Erika Web, Laurie Pattison, and I) attended the User Assistance Europe Conference in Stockholm, Sweden. We were impressed with the thought leadership and practical application of ideas in Anne Gentle's keynote address "Social Web Strategies for Documentation". After the conference, we spoke with Anne to explore the ideas further. Anne Gentle (left) with Applications User Experience Senior Director Laurie Pattison In Anne's book called Conversation and Community: The Social Web for Documentation, she explains how user assistance is undergoing a seismic shift. The direction is away from the old print manuals and online help concept towards a web-based, user community-driven solution using social media tools. User experience professionals now have a vast range of such tools to start and nurture this "conversation": blogs, wikis, forums, social networking sites, microblogging systems, image and video sharing sites, virtual worlds, podcasts, instant messaging, mashups, and so on. That user communities are a rich source of user assistance is not a surprise, but the extent of available assistance is. For example, we know from the Consortium for Service Innovation that there has been an 'explosion' of user-generated content on the web. User-initiated community conversations provide as much as 30 times the number of official help desk solutions for consortium members! The growing reliance on user community solutions is clearly a user experience issue. Anne says that user assistance as conversation "means getting closer to users and helping them perform well. User-centered design has been touted as one of the most important ideas developed in the last 20 years of workplace writing. Now writers can take the idea of user-centered design a step further by starting conversations with users and enabling user assistance in interactions." Some of Anne's favorite examples of this paradigm shift from the world of traditional documentation to community conversation include: Writer Bob Bringhurst's blog about Adobe InDesign and InCopy products and Adobe's community help The Microsoft Development Network Community Center ·The former Sun (now Oracle) OpenDS wiki, NetBeans Ruby and other community approaches to engage diverse audiences using screencasts, wikis, and blogs. Cisco's customer support wiki, EMC's community, as well as Symantec and Intuit's approaches The efforts of Ubuntu, Mozilla, and the FLOSS community generally Adobe Writer Bob Bringhurst's Blog Oracle is not without a user community conversation too. Besides the community discussions and blogs around documentation offerings, we have the My Oracle Support Community forums, Oracle Technology Network (OTN) communities, wiki, blogs, and so on. We have the great work done by our user groups and customer councils. Employees like David Haimes reach out, and enthusiastic non-employee gurus like Chet Justice (OracleNerd), Floyd Teter and Eddie Awad provide great "how-to" information too. But what does this paradigm shift mean for existing technical writers as users turn away from the traditional printable PDF manual deliverables? We asked Anne after the conference. The writer role becomes one of conversation initiator or enabler. The role evolves, along with the process, as the users define their concept of user assistance and terms of engagement with the product instead of having it pre-determined. It is largely a case now of "inventing the job while you're doing it, instead of being hired for it" Anne said. There is less emphasis on formal titles. Anne mentions that her own title "Content Stacker" at OpenStack; others use titles such as "Content Curator" or "Community Lead". However, the role remains one essentially about communications, "but of a new type--interacting with users, moderating, curating content, instead of sitting down to write a manual from start to finish." Clearly then, this role is open to more than professional technical writers. Product managers who write blogs, developers who moderate forums, support professionals who update wikis, rock star programmers with a penchant for YouTube are ideal. Anyone with the product knowledge, empathy for the user, and flair for relationships on the social web can join in. Some even perform these roles already but do not realize it. Anne feels the technical communicator space will move from hiring new community conversation professionals (who are already active in the space through blogging, tweets, wikis, and so on) to retraining some existing writers over time. Our own research reveals that the established proponents of community user assistance even set employee performance objectives for internal content curators about the amount of community content delivered by people outside the organization! To take advantage of the conversations on the web as user assistance, enterprises must first establish where on the spectrum their community lies. "What is the line between community willingness to contribute and the enterprise objectives?" Anne asked. "The relationship with users must be managed and also measured." Anne believes that the process can start with a "just do it" approach. Begin by reaching out to existing user groups, individual bloggers and tweeters, forum posters, early adopter program participants, conference attendees, customer advisory board members, and so on. Use analytical tools to measure the level of conversation about your products and services to show a return on investment (ROI), winning management support. Anne emphasized that success with the community model is dependent on lowering the technical and motivational barriers so that users can readily contribute to the conversation. Simple tools must be provided, and guidelines, if any, must be straightforward but not mandatory. The conversational approach is one where traditional style and branding guides do not necessarily apply. Tools and infrastructure help users to create content easily, to search and find the information online, read it, rate it, translate it, and participate further in the content's evolution. Recognizing contributors by using ratings on forums, giving out Twitter kudos, conference invitations, visits to headquarters, free products, preview releases, and so on, also encourages the adoption of the conversation model. The move to conversation as user assistance is not free, but there is a business ROI. The conversational model means that customer service is enhanced, as user experience moves from a functional to a valued, emotional level. Studies show a positive correlation between loyalty and financial performance (Consortium for Service Innovation, 2010), and as customer experience and loyalty become key differentiators, user experience professionals cannot explore the model's possibilities. The digital universe (measured at 1.2 million petabytes in 2010) is doubling every 12 to 18 months, and 70 percent of that universe consists of user-generated content (IDC, 2010). Conversation as user assistance cannot be ignored but must be embraced. It is a time to manage for abundance, not scarcity. Besides, the conversation approach certainly sounds more interesting, rewarding, and fun than the traditional model! I would like to thank Anne for her time and thoughts, and recommend that all user assistance professionals read her book. You can follow Anne on Twitter at: http://www.twitter.com/annegentle. Oracle's Acrolinx IQ deployment was used to author this article.

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• Community Conversation

  - by ultan o'broin

  Applications User Experience members (Erika Webb, Laurie Pattison, and I) attended the User Assistance Europe Conference in Stockholm, Sweden. We were impressed with the thought leadership and practical application of ideas in Anne Gentle's keynote address "Social Web Strategies for Documentation". After the conference, we spoke with Anne to explore the ideas further. Applications User Experience Senior Director Laurie Pattison (left) with Anne Gentle at the User Assistance Europe Conference In Anne's book called Conversation and Community: The Social Web for Documentation, she explains how user assistance is undergoing a seismic shift. The direction is away from the old print manuals and online help concept towards a web-based, user community-driven solution using social media tools. User experience professionals now have a vast range of such tools to start and nurture this "conversation": blogs, wikis, forums, social networking sites, microblogging systems, image and video sharing sites, virtual worlds, podcasts, instant messaging, mashups, and so on. That user communities are a rich source of user assistance is not a surprise, but the extent of available assistance is. For example, we know from the Consortium for Service Innovation that there has been an 'explosion' of user-generated content on the web. User-initiated community conversations provide as much as 30 times the number of official help desk solutions for consortium members! The growing reliance on user community solutions is clearly a user experience issue. Anne says that user assistance as conversation "means getting closer to users and helping them perform well. User-centered design has been touted as one of the most important ideas developed in the last 20 years of workplace writing. Now writers can take the idea of user-centered design a step further by starting conversations with users and enabling user assistance in interactions." Some of Anne's favorite examples of this paradigm shift from the world of traditional documentation to community conversation include: * Writer Bob Bringhurst's blog about Adobe InDesign and InCopy products and Adobe's community help * The Microsoft Development Network Community Center * ·The former Sun (now Oracle) OpenDS wiki, NetBeans Ruby and other community approaches to engage diverse audiences using screencasts, wikis, and blogs. * Cisco's customer support wiki, EMC's community, as well as Symantec and Intuit's approaches * The efforts of Ubuntu, Mozilla, and the FLOSS community generally Adobe Writer Bob Bringhurst's Blog Oracle is not without a user community conversation too. Besides the community discussions and blogs around documentation offerings, we have the My Oracle Support Community forums, Oracle Technology Network (OTN) communities, wiki, blogs, and so on. We have the great work done by our user groups and customer councils. Employees like David Haimes are reaching out, and enthusiastic non-employee gurus like Chet Justice (OracleNerd), Floyd Teter and Eddie Awad provide great "how-to" information too. But what does this paradigm shift mean for existing technical writers as users turn away from the traditional printable PDF manual deliverables? We asked Anne after the conference. The writer role becomes one of conversation initiator or enabler. The role evolves, along with the process, as the users define their concept of user assistance and terms of engagement with the product instead of having it pre-determined. It is largely a case now of "inventing the job while you're doing it, instead of being hired for it" Anne said. There is less emphasis on formal titles. Anne mentions that her own title "Content Stacker" at OpenStack; others use titles such as "Content Curator" or "Community Lead". However, the role remains one essentially about communications, "but of a new type--interacting with users, moderating, curating content, instead of sitting down to write a manual from start to finish." Clearly then, this role is open to more than professional technical writers. Product managers who write blogs, developers who moderate forums, support professionals who update wikis, rock star programmers with a penchant for YouTube are ideal. Anyone with the product knowledge, empathy for the user, and flair for relationships on the social web can join in. Some even perform these roles already but do not realize it. Anne feels the technical communicator space will move from hiring new community conversation professionals (who are already active in the space through blogging, tweets, wikis, and so on) to retraining some existing writers over time. Our own research reveals that the established proponents of community user assistance even set employee performance objectives for internal content curators about the amount of community content delivered by people outside the organization! To take advantage of the conversations on the web as user assistance, enterprises must first establish where on the spectrum their community lies. "What is the line between community willingness to contribute and the enterprise objectives?" Anne asked. "The relationship with users must be managed and also measured." Anne believes that the process can start with a "just do it" approach. Begin by reaching out to existing user groups, individual bloggers and tweeters, forum posters, early adopter program participants, conference attendees, customer advisory board members, and so on. Use analytical tools to measure the level of conversation about your products and services to show a return on investment (ROI), winning management support. Anne emphasized that success with the community model is dependent on lowering the technical and motivational barriers so that users can readily contribute to the conversation. Simple tools must be provided, and guidelines, if any, must be straightforward but not mandatory. The conversational approach is one where traditional style and branding guides do not necessarily apply. Tools and infrastructure help users to create content easily, to search and find the information online, read it, rate it, translate it, and participate further in the content's evolution. Recognizing contributors by using ratings on forums, giving out Twitter kudos, conference invitations, visits to headquarters, free products, preview releases, and so on, also encourages the adoption of the conversation model. The move to conversation as user assistance is not free, but there is a business ROI. The conversational model means that customer service is enhanced, as user experience moves from a functional to a valued, emotional level. Studies show a positive correlation between loyalty and financial performance (Consortium for Service Innovation, 2010), and as customer experience and loyalty become key differentiators, user experience professionals cannot explore the model's possibilities. The digital universe (measured at 1.2 million petabytes in 2010) is doubling every 12 to 18 months, and 70 percent of that universe consists of user-generated content (IDC, 2010). Conversation as user assistance cannot be ignored but must be embraced. It is a time to manage for abundance, not scarcity. Besides, the conversation approach certainly sounds more interesting, rewarding, and fun than the traditional model! I would like to thank Anne for her time and thoughts, and recommend that all user assistance professionals read her book. You can follow Anne on Twitter at: http://www.twitter.com/annegentle. Oracle's Acrolinx IQ deployment was used to author this article.

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• Schmelp Portal, Help Portal: Oracle Fusion Applications Help Online

  - by ultan o'broin

  Yes, the Oracle Fusion Applications Help (or "Help Portal" to us insiders) is now available. Click the link fusionhelp.oracle.com and check it out! Oracle Fusion Applications Help user interface If you're developing your own help for Fusion Apps, then you can use the newly published Oracle Fusion Help User Interface Guidelines to understand the best usage. These guidelines are also a handy way to get to the embedded help design patterns for Oracle Fusion Applications, now also available. To customize and extend the help content itself no longer requires the engagement of your IT Department or expensive project work. Customers can now use the Manage Custom Help capability to edit or add whatever content they need, make it secure and searchable, and develop a community around it too. You can see more of that capability in this slideshare.net presentation from UKOUG Ireland 2012 about the Oracle Fusion Applications User Assistance and Support Ecosystem by Ultan O'Broin and Richard Bingham. Manage Custom Help capability To understand the science and craft that went into the creation and delivery of the "Help Portal" (cardiac arrests all round in Legal and Marketing Depts), then check out this great white paper by Ultan O'Broin and Laurie Pattison: Putting the User into Oracle Fusion Applications User Assistance. So, what's with this "Help Portal" name? Well, that's an internal (that is, internal to Oracle) name only and we should all really call it by the correct product listing name: Oracle Fusion Applications Help. To be honest, I don't care what you call it as long as it is useful. However, these internal names can be problematic when talking with support or the licensing people. For years, we referred casually to the Oracle Applications Help or Oracle Applications Help System that ships with the Oracle E-Business Suite products as "iHelp". Then, somebody went and bought Siebel. Game over.

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• Cox Communications' Strategic Approach to Enterprise User Experience: How Change Management and Usab

  - by Applications User Experience

  Author: Anna Wichansky, Senior Director, Applications User Experience, and Chair, Oracle Usability Advisory Board As part of our work in the User Experience group, our teams often go to Customer events such as the Higher Education User Group (HEUG) conference, Alliance 2010. This year's event was held in San Antonio, Texas, and was attended by hundreds of higher education, government, and public sector users of Oracle applications. The User Assistance team used this opportunity to reach out to customers in the Educational and Government sectors to better understand how their organizations are currently approaching help, messages, and other forms of user assistance. What is User Assistance? For us, user assistance is more than the old books of users' manuals and documentation. User assistance is anything that helps users get their jobs done quickly and efficiently. Instead of expecting users to stop and look through a guide or manual, we have been developing solutions that are embedded within the interface. We know that when people are having difficulty with a task, they want to be able to search efficiently for solutions and collaborate with coworkers. We know that they want to find their answers right there, right then, so that they can get on with their work. In our interviews at Alliance, we wanted to learn what the participants could tell us about what was happening on their campuses and in their institutions. Figure 1. For Oracle User Assistance, it's not just about books any more. So what did we do? Off to Texas, we recruited 10 people from nine different government and education organizations to come to our Oracle User Experience Onsite Usability Labs. We conducted one-hour interviews with these folks and asked them all about User Assistance--what people are doing, what they would like to do, what technologies they are using, what they would like to use, and ultimately what should we as a company be planning for our future products. We used this as an opportunity also to show them some of our design concepts for Fusion User Assistance, our next generation of user assistance based on the best of our user assistance in other products. Figure 2. Interviewing a technical user at Alliance. What we learned... People are not using paper or online manuals anymore. They don't want to see a manual that is written for technical users and that doesn't make sense to the ordinary end user. They really don't want to have to flip through a manual trying to find an answer to their question. Even when the answer might be tailored to their organization, they don't want to dig through documentation. When they need an answer now, they don't have the patience to dig for something that might or might not be clearly written. What does it mean to an organization when users don't want to deal with documentation? In many cases, it means that frustrated users make phone calls to try to find the answers that they need immediately. Phone calls are expensive to an organization and frustrating to the technical support staff who have provided documentation that no one wants to read anymore. If they don't call, they email for help often, and many users are asking for the same information. The bottom line is that if they could get that help immediately in the interface, they wouldn't have to make those calls or send those emails -- and that saves time and money. Our Fusion User Assistance options to customize help and get help for the task immediately were seen as an opportunity by these technical users to build the solutions that their users need and want. Figure 3. Joyce Ohgi and Laurie Pattison of Applications UX. Chicken Fried Steak. That was huge. But then, this was Texas, where we discovered a lot of things come very big. Drinks are served in quart-size glasses and dishes like Chicken Fried Steaks are served on platters not plates. We saw three-pound cinnamon rolls that you down with tea sweet enough to curl your hair. Deep in the heart of Texas, we learned a lot, and we ate even more.

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• SQL Saturday #44 Huntington Beach Recap

  What a great day. It was long and tiring, but rewarding in so many ways. On Sunday morning, I was driving home and I decided to take the Pacific Coast Highway from Huntington Beach.  It was a great chance to exhale and just enjoy the sun and smells of the beach (I really love SoCal sometimes). And for future reference for all you speakers, the beach and ocean are only 5 minutes from the SQL Saturday location.  I just could help noticing also the shocking number of high priced cars on the road (4 Bentleys, 3 Ferraris, 1 Aston Martins, 3 Maserati, 1 Rolls Royce, and 2 Lamborghinis).  It made me think about this: Price of all those cars: $ 150,000+.  Impacting the ability of people to learn: Priceless.  We have positively impacted the education, knowledge, capabilities of not only our attendees, but also all of their companies and people they might help as well.  That is just staggering and something to be immensely proud of. To all of my fellow community leaders, I salute you. So lets talk about the event Overall We had over 220 people register for the event and had 180+ people attend the event. I was shooting for the magical 200 number, but I guess it just gives us more motivation to make it even bigger and better next time. We had a few snags along the way, but what event doesnt, but I think everything turned out great. I did not hear any negative comments and heard lots of positive comments along with people asking when the next one is going to be (More on that later). Location- Golden West College We could not have asked for a better partner for the event. Herb Cohen from Golden West College was the wizard behind the curtains. From the beginning, he was our advocate to the GWC Board and was instrumental in getting our event approved. The day off, Herb was a HUGE help getting any and all logistics that we needed taken care of. In the craziness of the early morning registration crush it was a big help knowing that he and Bret Stateham (Blog | Twitter) were taking care of testing projectors in all the rooms. Anything we needed he was there and was even proactive in getting some things that I had not even thought of (i.e. a dumpster for all of our garbage). I cannot thank Herb enough along with other members of the GWC staff including Minnie Higgins of the Career and Technical Education Division office, Jack Taylor, public safety, and Ron Pryor, Tech Services Support. And last, but not least, the Wireless on campus was absolutely FANTASTIC! Some lessons learned Unless you are a glutton for punishment, as I no doubt am, you most certainly want to give yourself more than six weeks to plan the event. I am lucky that I have a very understanding wife and had a wonderful set of co-coordinators helping me out. A big thanks goes out to Phil, Marlon (Blog | Twitter), Nitin (Twitter), Thomas (Blog | Twitter), Bret (Blog | Twitter), Ben, and Laurie. Thankfully, the sponsor and speaker community was hugely supportive and we were able to fill out the entire event with speakers and sponsors. I have to say that there is not a lot that I would change after this years event. There are obviously going to be some things that we can do better or differently next time, but overall I think it was a great event and I was more than happy with the response we received from the community. Sponsors We obviously could not have put together our event without our sponsors. So certainly have to show them some love. Platinum Sponsors Quest Software http://www.quest.com My Space http://www.myspace.com/ Gold Strategy Companion http://www.strategycompanion.com Silver Fusion-IO http://www.fusionio.com Bronze WestClinTech http://westclintech.com Professional Association For SQL Server http://www.sqlpass.org Attunity http://www.attunity.com Sharepoint 360 http://www.sharepoint360.com Some additional Thanks Andy Warren (Blog | Twitter) Always there to answer my question and help out when I had some issues or questions with the website. The amount of work that he and everyone else put into SQL Saturday is very amazing. What a great gift to the community! Einstein Bros. Bagels They were our Breakfast Vendor and arrived perfectly on time with yummy bagels, sweets and most importantly coffee. Luccis Deli (http://www.luccisdeli.com) Luccis was out Lunch Vendor. They were great to work with and the food was excellent. They worked with us to give us a great price. Heard lots of great comments about the lunches. Definitely not your ordinary box lunch. Moving Forward Unfortunately, the work does not end after the event. We have a few things to clear up such as surveys, sponsor stuff, presentations uploaded to the website, expense reimbursement, stuff like that. Hopefully, all that should be cleared up within the next couple weeks. After that as a group we are going to get together and decide what our next steps are. We definitely want to keep some of the momentum that we are building as a SQL Community and channel that into future SQL Saturdays and other types of community events. In the meantime, for additional training be sure to check out your local User Group and PASS. San Diego SQL Server Users Group ( http://www.sdsqlug.org/home/index.cfm ) Orange County SQL Server Users Group ( http://www.sqloc.com/ ) L.A. SQL Server Users Group ( http://www.sql.la/ ) SQL PASS ( http://www.sqlpass.org/ ) 24 Hours of PASS ( http://www.sqlpass.org/24hours/2010/ ) So stay tuned, there will be more events to come in SoCal!!Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Base de Datos Oracle, su mejor opción para reducir costos de IT

  - by Ivan Hassig

  Por Victoria Cadavid Sr. Sales Cosultant Oracle Direct Uno de los principales desafíos en la administración de centros de datos es la reducción de costos de operación. A medida que las compañías crecen y los proveedores de tecnología ofrecen soluciones cada vez más robustas, conservar el equilibrio entre desempeño, soporte al negocio y gestión del Costo Total de Propiedad es un desafío cada vez mayor para los Gerentes de Tecnología y para los Administradores de Centros de Datos. Las estrategias más comunes para conseguir reducción en los costos de administración de Centros de Datos y en la gestión de Tecnología de una organización en general, se enfocan en la mejora del desempeño de las aplicaciones, reducción del costo de administración y adquisición de hardware, reducción de los costos de almacenamiento, aumento de la productividad en la administración de las Bases de Datos y mejora en la atención de requerimientos y prestación de servicios de mesa de ayuda, sin embargo, las estrategias de reducción de costos deben contemplar también la reducción de costos asociados a pérdida y robo de información, cumplimiento regulatorio, generación de valor y continuidad del negocio, que comúnmente se conciben como iniciativas aisladas que no siempre se adelantan con el ánimo de apoyar la reducción de costos. Una iniciativa integral de reducción de costos de TI, debe contemplar cada uno de los factores que  generan costo y pueden ser optimizados. En este artículo queremos abordar la reducción de costos de tecnología a partir de la adopción del que según los expertos es el motor de Base de Datos # del mercado.Durante años, la base de datos Oracle ha sido reconocida por su velocidad, confiabilidad, seguridad y capacidad para soportar cargas de datos tanto de aplicaciones altamente transaccionales, como de Bodegas de datos e incluso análisis de Big Data , ofreciendo alto desempeño y facilidades de administración, sin embrago, cuando pensamos en proyectos de reducción de costos de IT, además de la capacidad para soportar aplicaciones (incluso aplicaciones altamente transaccionales) con alto desempeño, pensamos en procesos de automatización, optimización de recursos, consolidación, virtualización e incluso alternativas más cómodas de licenciamiento. La Base de Datos Oracle está diseñada para proveer todas las capacidades que un área de tecnología necesita para reducir costos, adaptándose a los diferentes escenarios de negocio y a las capacidades y características de cada organización.Es así, como además del motor de Base de Datos, Oracle ofrece una serie de soluciones para optimizar la administración de la información a través de mecanismos de optimización del uso del storage, continuidad del Negocio, consolidación de infraestructura, seguridad y administración automática, que propenden por un mejor uso de los recursos de tecnología, ofrecen opciones avanzadas de configuración y direccionan la reducción de los tiempos de las tareas operativas más comunes. Una de las opciones de la base de datos que se pueden provechar para reducir costos de hardware es Oracle Real Application Clusters. Esta solución de clustering permite que varios servidores (incluso servidores de bajo costo) trabajen en conjunto para soportar Grids o Nubes Privadas de Bases de Datos, proporcionando los beneficios de la consolidación de infraestructura, los esquemas de alta disponibilidad, rápido desempeño y escalabilidad por demanda, haciendo que el aprovisionamiento, el mantenimiento de las bases de datos y la adición de nuevos nodos se lleve e cabo de una forma más rápida y con menos riesgo, además de apalancar las inversiones en servidores de menor costo. Otra de las soluciones que promueven la reducción de costos de Tecnología es Oracle In-Memory Database Cache que permite almacenar y procesar datos en la memoria de las aplicaciones, permitiendo el máximo aprovechamiento de los recursos de procesamiento de la capa media, lo que cobra mucho valor en escenarios de alta transaccionalidad. De este modo se saca el mayor provecho de los recursos de procesamiento evitando crecimiento innecesario en recursos de hardware. Otra de las formas de evitar inversiones innecesarias en hardware, aprovechando los recursos existentes, incluso en escenarios de alto crecimiento de los volúmenes de información es la compresión de los datos. Oracle Advanced Compression permite comprimir hasta 4 veces los diferentes tipos de datos, mejorando la capacidad de almacenamiento, sin comprometer el desempeño de las aplicaciones. Desde el lado del almacenamiento también se pueden conseguir reducciones importantes de los costos de IT. En este escenario, la tecnología propia de la base de Datos Oracle ofrece capacidades de Administración Automática del Almacenamiento que no solo permiten una distribución óptima de los datos en los discos físicos para garantizar el máximo desempeño, sino que facilitan el aprovisionamiento y la remoción de discos defectuosos y ofrecen balanceo y mirroring, garantizando el uso máximo de cada uno de los dispositivos y la disponibilidad de los datos. Otra de las soluciones que facilitan la administración del almacenamiento es Oracle Partitioning, una opción de la Base de Datos que permite dividir grandes tablas en estructuras más pequeñas. Esta aproximación facilita la administración del ciclo de vida de la información y permite por ejemplo, separar los datos históricos (que generalmente se convierten en información de solo lectura y no tienen un alto volumen de consulta) y enviarlos a un almacenamiento de bajo costos, conservando la data activa en dispositivos de almacenamiento más ágiles. Adicionalmente, Oracle Partitioning facilita la administración de las bases de datos que tienen un gran volumen de registros y mejora el desempeño de la base de datos gracias a la posibilidad de optimizar las consultas haciendo uso únicamente de las particiones relevantes de una tabla o índice en el proceso de búsqueda. Otros factores adicionales, que pueden generar costos innecesarios a los departamentos de Tecnología son: La pérdida, corrupción o robo de datos y la falta de disponibilidad de las aplicaciones para dar soporte al negocio. Para evitar este tipo de situaciones que pueden acarrear multas y pérdida de negocios y de dinero, Oracle ofrece soluciones que permiten proteger y auditar la base de datos, recuperar la información en caso de corrupción o ejecución de acciones que comprometan la integridad de la información y soluciones que permitan garantizar que la información de las aplicaciones tenga una disponibilidad de 7x24. Ya hablamos de los beneficios de Oracle RAC, para facilitar los procesos de Consolidación y mejorar el desempeño de las aplicaciones, sin embrago esta solución, es sumamente útil en escenarios dónde las organizaciones de quieren garantizar una alta disponibilidad de la información, ante fallo de los servidores o en eventos de desconexión planeada para realizar labores de mantenimiento. Además de Oracle RAC, existen soluciones como Oracle Data Guard y Active Data Guard que permiten replicar de forma automática las bases de datos hacia un centro de datos de contingencia, permitiendo una recuperación inmediata ante eventos que deshabiliten por completo un centro de datos. Además de lo anterior, Active Data Guard, permite aprovechar la base de datos de contingencia para realizar labores de consulta, mejorando el desempeño de las aplicaciones. Desde el punto de vista de mejora en la seguridad, Oracle cuenta con soluciones como Advanced security que permite encriptar los datos y los canales a través de los cueles se comparte la información, Total Recall, que permite visualizar los cambios realizados a la base de datos en un momento determinado del tiempo, para evitar pérdida y corrupción de datos, Database Vault que permite restringir el acceso de los usuarios privilegiados a información confidencial, Audit Vault, que permite verificar quién hizo qué y cuándo dentro de las bases de datos de una organización y Oracle Data Masking que permite enmascarar los datos para garantizar la protección de la información sensible y el cumplimiento de las políticas y normas relacionadas con protección de información confidencial, por ejemplo, mientras las aplicaciones pasan del ambiente de desarrollo al ambiente de producción. Como mencionamos en un comienzo, las iniciativas de reducción de costos de tecnología deben apalancarse en estrategias que contemplen los diferentes factores que puedan generar sobre costos, los factores de riesgo que puedan acarrear costos no previsto, el aprovechamiento de los recursos actuales, para evitar inversiones innecesarias y los factores de optimización que permitan el máximo aprovechamiento de las inversiones actuales. Como vimos, todas estas iniciativas pueden ser abordadas haciendo uso de la tecnología de Oracle a nivel de Base de Datos, lo más importante es detectar los puntos críticos a nivel de riesgo, diagnosticar las proporción en que están siendo aprovechados los recursos actuales y definir las prioridades de la organización y del área de IT, para así dar inicio a todas aquellas iniciativas que de forma gradual, van a evitar sobrecostos e inversiones innecesarias, proporcionando un mayor apoyo al negocio y un impacto significativo en la productividad de la organización. Más información http://www.oracle.com/lad/products/database/index.html?ssSourceSiteId=otnes 1Fuente: Market Share: All Software Markets, Worldwide 2011 by Colleen Graham, Joanne Correia, David Coyle, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Yanna Dharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Sharon Mertz, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood, Marianne D'Aquila, Laurie Wurster and Jie Zhang. - March 29, 2012 2Big Data: Información recopilada desde fuentes no tradicionales como blogs, redes sociales, email, sensores, fotografías, grabaciones en video, etc. que normalmente se encuentran de forma no estructurada y en un gran volumen

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• Oracle bleibt auch 2011 Spitzenreiter im Bereich Datenbanken

  - by Anne Manke

  Mit der Veröffentlichung der aktuellen Ausgabe "Market Share: All Software Markets, Worldwide 2011" bestätigt das weltweit führende Marktanalyseunternehmen Gartner Oracle's Marktführerschaft im Bereich der Relationellen Datenbank Management Systeme (RDBMS). Oracle konnte innerhalb des letzten Jahres seinen Abstand zu seinen Marktbegleitern im Bereich der RDBMS mit einem stabilen Wachstum von 18% sogar ausbauen: der Marktanteil stieg im Jahr 2010 von 48,2% auf 48,8% im Jahr 2011. Damit ist der Abstand zu Oracle's stärkstem Verfolger IBM auf 28,6%.   Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; mso-style-priority:61; mso-style-unhide:no; border:solid #C0504D 1.0pt; mso-border-themecolor:accent2; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2FirstRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-shading:#C0504D; mso-tstyle-shading-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; color:white; mso-themecolor:background1; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} Revenue 2010 ($USM) Revenue 2011 ($USM) Growth 2010 Growth 2011 Share 2010 Share 2011 Oracle 9,990.5 11,787.0 10.9% 18.0% 48.2% 48.8% IBM 4,300.4 4,870.4 5.4% 13.3% 20.7% 20.2% Microsoft 3,641.2 4,098.9 10.1% 12.6% 17.6% 17.0% SAP/Sybase 744.4 1,101.1 12.8% 47.9% 3.6% 4.6% Teradata 754.7 882.3 16.9% 16.9% 3.6% 3.7% Source: Gartner’s “Market Share: All Software Markets, Worldwide 2011,” March 29, 2012, By Colleen Graham, Joanne Correia, David Coyle, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Yanna Dharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Sharon Mertz, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood, Marianne D'Aquila, Laurie Wurster and Jie Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; mso-style-priority:61; mso-style-unhide:no; border:solid #C0504D 1.0pt; mso-border-themecolor:accent2; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2FirstRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-shading:#C0504D; mso-tstyle-shading-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; color:white; mso-themecolor:background1; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; mso-style-priority:61; mso-style-unhide:no; border:solid #C0504D 1.0pt; mso-border-themecolor:accent2; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2FirstRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-shading:#C0504D; mso-tstyle-shading-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; color:white; mso-themecolor:background1; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;}

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