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  • ADO.NET Entity Framework with OLE DB Access Data Source

    - by Tim Long
    Has anyone found a way to make the ADO.NET Entity Framework work with OLE DB or ODBC data sources? Specifically, I need to work with an Access database that for various reasons can't be upsized to SQL. This MSDN page says: The .NET Framework includes ADO.NET providers for direct access to Microsoft SQL Server (including Entity Framework support), and for indirect access to other databases with ODBC and OLE DB drivers (see .NET Framework Data Providers). For direct access to other databases, many third-party providers are available as shown below. The reference to "indirect access to other databases" is tantalising but I confess that I am hopelessly confused by all the different names for data access technology.

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  • Speed Difference between native OLE DB and ADO.NET

    - by weijiajun
    I'm looking for suggestions as well as any benchmarks or observations people have. We are looking to rewrite our data access layer and are trying to decide between native C++ OLEDB or ADO.NET for connecting with databases. Currently we are specifically targeting Oracle which would mean we would use the Oracle OLE DB provider and the ODP.NET. Requirements: 1. All applications will be in managed code so using native C++ OLEDB would require C++/CLI to work (no PInvoke way to slow). 2. Application must work with multiple databases in the future, currently just targeting Oracle specifically. Question: 1. Would it be more performant to use ADO.NET to accomplish this or use native C++ OLE DB wrapped in a Managed C++ interface for managed code to access? Any ideas, or help or places to look on the web would be greatly appreciated.

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  • Sharepoint OLE DB - field not updateable

    - by Pandincus
    I need to write a simple C# .NET application to retrieve, update, and insert some data in a Sharepoint list. I am NOT a Sharepoint developer, and I don't have control over our Sharepoint server. I would prefer not to have to develop this in a proper sharepoint development environment simply because I don't want to have to deploy my application on the Sharepoint server -- I'd rather just access data externally. Anyway, I found out that you can access Sharepoint data using OLE DB, and I tried it successfully using some ADO.NET: var db = DatabaseFactory.CreateDatabase(); DataSet ds = new DataSet(); using (var command = db.GetSqlStringCommand("SELECT * FROM List")) { db.LoadDataSet(command, ds, "List"); } The above works. However, when I try to insert: using (var command = db.GetSqlStringCommand("INSERT INTO List ([HeaderName], [Description], [Number]) VALUES ('Blah', 'Blah', 100)")) { db.ExecuteNonQuery(command); } I get this error: Cannot update 'HeaderName'; field not updateable. I did some Googling and apparently you cannot insert data through OLE DB! Does anyone know if there are some possible workarounds? I could try using Sharepoint Web Services, but I tried that initially and was having a heck of a time authenticating. Is that my only option?

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  • My SqlComand on SSIS - DataFlow OLE DB Command seems not works

    - by Angel Escobedo
    Hello Im using OLE DB Source for get rows from a dBase IV file and it works, then I split the data and perform a group by with aggregate component. So I obtain a row with two columns with "null" value : CompanyID | CompanyName | SubTotal | Tax | TotalRevenue Null Null 145487 27642.53 173129.53 this success because all rows have been grouped with out taking care about the firsts columns and just Summing the valuable columns, so I need to change that null for default values as CompanyID = "100000000" and CompanyName = "Others". I try use SqlCommand on a OLE DB Command Component : SELECT "10000000" AS RUCCLI , "Otros - Varios" AS RAZCLI FROM RGVCAFAC <property id="1505" name="SqlCommand" dataType="System.String" state="default" isArray="false" description="The SQL command to be executed." typeConverter="" UITypeEditor="Microsoft.DataTransformationServices.Controls.ModalMultilineStringEditor, Microsoft.DataTransformationServices.Controls, Version=10.0.0.0, Culture=neutral, PublicKeyToken=89845dcd8080cc91" containsID="false" expressionType="Notify">SELECT "10000000" AS RUCCLI , "Otros - Varios" AS RAZCLI FROM RGVCAFAC</property> but nothings happens, why? and finally the task finish when the data is inserted on a SQL Server Table. Im using the same connection manager on extracting data and transform. (View Code) <DTS:Property DTS:Name="ConnectionString">Data Source=C:\CONTA\Resocen\Agosto\;Provider=Microsoft.Jet.OLEDB.4.0;Persist Security Info=False;Extended Properties=dBASE IV;</DTS:Property></DTS:ConnectionManager></DTS:ObjectData></DTS:ConnectionManager> all work is on memory, Im not using cache manager connections

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  • What is the role of interfaces IOPCServer, IOPCDataItem, IOPCGroup in OPC ( OLE for process control)

    - by Shailesh Jaiswal
    I am currently new in OPC ( OLE for process control). I want to know about the interfaces IOPCServer, IOPCDataItem, IOPCGroup interfaces in the OPC. What are they used for & what is their role in terms of OPC Client & OPC Server & what methods & properties these interfaces conatins ? Can you provide me the answer for the above questions or can you provide me the link through which I can get the knowledge of the above topics ?

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  • Delphi - COM/OLE starting example needed

    - by durumdara
    Hi! 10 years have ellapsed since I used COM/OLE, and I forget 90% of them. Now we need to make a COM object to access some data from PHP/Python (this is specific thing, the php ODBC don't access the output params of a DataBase - like stored proc output), and my idea the I realize a minimal object with one method, and PHP/Python can call this to get the output... procedure ExecSQL(Config, IP, Port, DBName, SQL, IDFieldName : variant) : output output is [IDValue, ErrorMsg, HResult] Please help me a very little example, how to start it? I need only this, but I'm confused by many ActiveX/COM in the palette. What I need to use to make a simple COM DLL, and how to register my COM object with this DLL? Thanks: dd

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  • What's the recommended implemenation for hashing OLE Variants?

    - by Barry Kelly
    OLE Variants, as used by older versions of Visual Basic and pervasively in COM Automation, can store lots of different types: basic types like integers and floats, more complicated types like strings and arrays, and all the way up to IDispatch implementations and pointers in the form of ByRef variants. Variants are also weakly typed: they convert the value to another type without warning depending on which operator you apply and what the current types are of the values passed to the operator. For example, comparing two variants, one containing the integer 1 and another containing the string "1", for equality will return True. So assuming that I'm working with variants at the underlying data level (e.g. VARIANT in C++ or TVarData in Delphi - i.e. the big union of different possible values), how should I hash variants consistently so that they obey the right rules? Rules: Variants that hash unequally should compare as unequal, both in sorting and direct equality Variants that compare as equal for both sorting and direct equality should hash as equal It's OK if I have to use different sorting and direct comparison rules in order to make the hashing fit. The way I'm currently working is I'm normalizing the variants to strings (if they fit), and treating them as strings, otherwise I'm working with the variant data as if it was an opaque blob, and hashing and comparing its raw bytes. That has some limitations, of course: numbers 1..10 sort as [1, 10, 2, ... 9] etc. This is mildly annoying, but it is consistent and it is very little work. However, I do wonder if there is an accepted practice for this problem.

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  • What's the recommended implementation for hashing OLE Variants?

    - by Barry Kelly
    OLE Variants, as used by older versions of Visual Basic and pervasively in COM Automation, can store lots of different types: basic types like integers and floats, more complicated types like strings and arrays, and all the way up to IDispatch implementations and pointers in the form of ByRef variants. Variants are also weakly typed: they convert the value to another type without warning depending on which operator you apply and what the current types are of the values passed to the operator. For example, comparing two variants, one containing the integer 1 and another containing the string "1", for equality will return True. So assuming that I'm working with variants at the underlying data level (e.g. VARIANT in C++ or TVarData in Delphi - i.e. the big union of different possible values), how should I hash variants consistently so that they obey the right rules? Rules: Variants that hash unequally should compare as unequal, both in sorting and direct equality Variants that compare as equal for both sorting and direct equality should hash as equal It's OK if I have to use different sorting and direct comparison rules in order to make the hashing fit. The way I'm currently working is I'm normalizing the variants to strings (if they fit), and treating them as strings, otherwise I'm working with the variant data as if it was an opaque blob, and hashing and comparing its raw bytes. That has some limitations, of course: numbers 1..10 sort as [1, 10, 2, ... 9] etc. This is mildly annoying, but it is consistent and it is very little work. However, I do wonder if there is an accepted practice for this problem.

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  • Disable script debugging in IWebBrowser2 OLE control? C++

    - by flyout
    I have a IWebBrowser2 I use to visit some webpages with .Navigate() When the page has a js error I got a warning box for "Syntax error", so I used .put_Silent(TRUE). And now I get a warning for "VS Just-In-Time Debugger: Unhandled exception" instead How can I disable all the script error warnings (including JIT debugger) from my code (i mean without modifying the real IE settings)?

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  • Microsoft OLE DB Provider for SQL Server error '80040e14' Could not find stored procedure

    - by BBlake
    I am migrating a classic ASP web app to new servers. The database back end is migrating from SQL Server 2000 to SQL Server 2008, and the app is moving from Win2000 x86 to Win2003R2 x64. I am getting the above error on every single stored procedure call within the application. I have verified: Yes, the SQL user is set up, using correct username and password Yes, the SQL user has execute permissions on the stored procedures in the database Yes, I have updated the TypeLib references to the new UUID Yes, I have logged into the database via SSMS with the SQL user id and it can see and execute the stored procedures just fine in SSMS, but not from the web app. Yes, the SQL user has the database set as its default database. The most frustrating thing is it works fine on the DEV server, but not on the production server. I have gone through every IIS setting 5 or 6 times and the web app is set up precisely the same in both environments. The only difference is the database server name in the connection string (DEV vs prod) EDIT: I have also tried pointing the prod web box at the dev database server and get the same error so I'm fairly sure the issue isn't on the database side.

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  • std::ostream interface to an OLE IStream

    - by PaulH
    I have a Visual Studio 2008 C++ application using IStreams. I would like to use the IStream connection in a std::ostream. Something like this: IStream* stream = /*create valid IStream instance...*/; IStreamBuf< WIN32_FIND_DATA > sb( stream ); std::ostream os( &sb ); WIN32_FIND_DATA d = { 0 }; // send the structure along the IStream os << d; To accomplish this, I've implemented the following code: template< class _CharT, class _Traits > inline std::basic_ostream< _CharT, _Traits >& operator<<( std::basic_ostream< _CharT, _Traits >& os, const WIN32_FIND_DATA& i ) { const _CharT* c = reinterpret_cast< const _CharT* >( &i ); const _CharT* const end = c + sizeof( WIN32_FIND_DATA ) / sizeof( _CharT ); for( c; c < end; ++c ) os << *c; return os; } template< typename T > class IStreamBuf : public std::streambuf { public: IStreamBuf( IStream* stream ) : stream_( stream ) { setp( reinterpret_cast< char* >( &buffer_ ), reinterpret_cast< char* >( &buffer_ ) + sizeof( buffer_ ) ); }; virtual ~IStreamBuf() { sync(); }; protected: traits_type::int_type FlushBuffer() { int bytes = std::min< int >( pptr() - pbase(), sizeof( buffer_ ) ); DWORD written = 0; HRESULT hr = stream_->Write( &buffer_, bytes, &written ); if( FAILED( hr ) ) { return traits_type::eof(); } pbump( -bytes ); return bytes; }; virtual int sync() { if( FlushBuffer() == traits_type::eof() ) return -1; return 0; }; traits_type::int_type overflow( traits_type::int_type ch ) { if( FlushBuffer() == traits_type::eof() ) return traits_type::eof(); if( ch != traits_type::eof() ) { *pptr() = ch; pbump( 1 ); } return ch; }; private: /// data queued up to be sent T buffer_; /// output stream IStream* stream_; }; // class IStreamBuf Yes, the code compiles and seems to work, but I've not had the pleasure of implementing a std::streambuf before. So, I'd just like to know if it's correct and complete. Thanks, PaulH

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  • How to catch a moment when the external editor of TOLEContainer has been closed?

    - by Andrew
    Borland Developer Studio 2006, Delphi: I have a TOLEContainer object with AllowInPlace=False. When the external editor is closed and changed my OLE object I have to do something with this OLE object inside TOLeContainer. The problem is I can't catch a moment when the external editor is closed. OnDeactivate event is not working. Probably I should change the source code of TOLEContainer adding this event myself, but I don't know where is the best place for it. Can you advice some method?

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  • SSIS 2005 Error while using script component Designer: "Cannot fetch a row from OLE DB provider "BUL

    - by user150541
    I am trying to debug a dts package in SSIS. I have a script component designer where I pass in the input variables to increment a counter. When I try to msgbox the counter value, I get the following error. Error: 0xC0202009 at STAGING1 to STAGING2, STAGING2 Destination [1056]: An OLE DB error has occurred. Error code: 0x80040E14. An OLE DB record is available. Source: "Microsoft SQL Native Client" Hresult: 0x80040E14 Description: "Cannot fetch a row from OLE DB provider "BULK" for linked server "(null)".". An OLE DB record is available. Source: "Microsoft SQL Native Client" Hresult: 0x80040E14 Description: "The OLE DB provider "BULK" for linked server "(null)" reported an error. The provider did not give any information about the error.". An OLE DB record is available. Source: "Microsoft SQL Native Client" Hresult: 0x80040E14 Description: "Reading from DTS buffer timed out.". Below is the part of the code within the script component designer : Imports System Imports System.Data Imports System.Math Imports Microsoft.SqlServer.Dts.Pipeline.Wrapper Imports Microsoft.SqlServer.Dts.Runtime.Wrapper Public Class ScriptMain Inherits UserComponent Dim iCounter As Integer Dim iCurrentVal As Integer Dim sCurrentOracleSeq As String Dim sSeqName As String Dim sSeqAltProcName As String Public Overrides Sub Input0_ProcessInputRow(ByVal Row As Input0Buffer) ' ' Add your code here ' Row.SEQIDNCASE = iCounter + iCurrentVal iCounter += 1 MsgBox(iCounter + iCurrentVal, MsgBoxStyle.Information, "Input0") End Sub Public Overrides Sub PreExecute() sCurrentOracleSeq = Me.Variables.VSEQIDCurVal iCurrentVal = CInt(sCurrentOracleSeq) MsgBox(iCurrentVal, MsgBoxStyle.Information, "No Title") iCounter = 0 sSeqName = Me.Variables.VSEQIDName sSeqAltProcName = Me.Variables.VSEQIDAlterProc End Sub Public Overrides Sub PostExecute() Me.Variables.VSEQIDUpdateSQL = "Begin " & sSeqAltProcName & "('" & sSeqName & "'," & (iCounter + iCurrentVal) & "); End;" End Sub End Class Note that the above part of code works perfectly fine if I comment out the lines that has Msgbox.

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  • Problems with native Win32api RichEdit control and its IRichEditOle interface

    - by Michael
    Hi All! As part of writing custom command (dll with class that implements Interwoven command interface) for one of Interwoven Worksite dialog boxes,I need to extract information from RichEdit textbox. The only connection to the existing dialog box is its HWND handle; Seemingly trivial task , but I got stuck : Using standard win32 api functions (like GetDlgItemText) returns empty string. After using Spy++ I noticed that the dialog box gets IRichEditOle interface and seems to encapsulate the string into OLE object. Here is what I tried to do: IRichEditOle richEditOleObj = null; IntPtr ppv = IntPtr.Zero; Guid guid = new Guid("00020D00-0000-0000-c000-000000000046"); Marshal.QueryInterface(pRichEdit, ref guid, out ppv); richEditOleObj = (IRichEditOle)Marshal.GetTypedObjectForIUnknown(ppv,typeof(IRichEditOle)); judging by GetObjectCount() method of the interface there is exactly one object in the textbox - most likely the string I need to extract. I used GetObject() method and got IOleObject interface via QueryInterface : if (richEditOleObj.GetObject(0, reObject, GetObjectOptions.REO_GETOBJ_ALL_INTERFACES) == 0) //S_OK { IntPtr oleObjPpv = IntPtr.Zero; try { IOleObject oleObject = null; Guid objGuid = new Guid("00000112-0000-0000-C000-000000000046"); Marshal.QueryInterface(reObject.poleobj, ref objGuid, out oleObjPpv); oleObject = (IOleObject)Marshal.GetTypedObjectForIUnknown(oleObjPpv, typeof(IOleObject)); To negate other possibilites I tried to QueryInteface IRichEditOle to ITextDocument but this also returned empty string; tried to send EM_STREAMOUT message and read buffer returned from callback - returned empty buffer. And on this point I got stuck. Googling didn't help much - couldn't find anything that was relevant to my issue - it seems that vast majority of examples on the net about IRichEditOle and RichEdit revolve around inserting bitmap into RichEdit control... Now since I know only basic stuff about COM and OLE , I guess I am missing something important here. I would appreciate any thoughts suggestions or remarks.

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  • How to link to an Excel pivot table that will expand over time in Word 2007?

    - by Daljit Dhadwal
    I have a pivot table in Excel 2007 which I’ve pasted it into Word 2007 using Paste Special (Paste link) - Microsoft Office Excel Worksheet Object. The pivot table appears in Word and the link to Excel is working. The problem is that if the pivot table expands (for example, due to showing 12 months of data rather than six months) the link to the pivot table in Word will only show the range cells that were originally copied over with the pivot table. I understand why this happens. When I paste as a link to Word the underling field codes look like this: {LINK Excel.Sheet.8 "C:\Users\myAccount\Documents\testexcel.xlsx" "Sheet2!R1C1:R8C2" \a \p} The codes refer to a fixed area (e.g., Sheet2!R1C1:R8C2 ) of the Excel spreadsheet, and so when the pivot table expands, the expanded cells fall outside the area that is defined in the field codes. Is there some way to have the link refer to the pivot table itself rather than the cell range that happened to be originally copied over from Excel?

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  • The OLE DB provider "SQLNCLI10.1" has not been registered.; 42000.

    - by lankylad
    I have a SQL Server 2008 Analysis Services Project. In the Data Source View I have a Named Query which references a single Data Source containing three tables. The Project processes successfully and the cube can be browsed. I recently added a second Data Source to the Data Source View and linked a table to the original Named Query. When I try to process the project, I get the message: OLE DB error: OLE DB or ODBC error: The OLE DB provider "SQLNCLI10.1" has not been registered.; 42000. The Connection String for both Data Sources uses SQLNCLI10.1

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  • The OLE DB provider "SQLNCLI10.1" has not been registered.; 42000

    - by lankylad
    I have a SQL Server 2008 Analysis Services Project. In the Data Source View I have a Named Query which references a single Data Source containing three tables. The Project processes successfully and the cube can be browsed. I recently added a second Data Source to the Data Source View and linked a table to the original Named Query. When I try to process the project, I get the message: OLE DB error: OLE DB or ODBC error: The OLE DB provider "SQLNCLI10.1" has not been registered.; 42000. The Connection String for both Data Sources uses SQLNCLI10.1

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  • Can a program that controls IE detect if a HTTP 30x code is encountered?

    - by hillu
    I am trying to control an InternetExplorer.Application via the COM interface, using Perl, Win32::OLE, and information from MSDN. My goal is to get as good an idea as possible about what IE is doing. (Related to this question.) IE uses events to notify my program when it has finished various stages of processing a certain URL (NavigateComplete2, DownloadComplete DocumentComplete). It can also tell my program about various errors it encounters (NavigateError2). I consider that part of my problem solved well enough. I would also like to be able to reliably detect if IE is redirected by the server. Primarily, I'm concerned about HTTP 30x status codes. Is there a way to do this, either with COM automation or via another route?

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  • Using a indentifier or reserved word in a automation object under FPC

    - by Salvador
    Actually i am using OLE automation under Free Pascal , but some objects have properties which uses reserverd words as names, so i cannot compile the code. check this sample MyObj : OleVariant; begin MyObj := CrealeOleObject('AObject'); MyObj .Descriptor := Param1; MyObj .Type := Param2; //this line generates a error this is the error StdOleAux.pas(783,15) Fatal: Syntax error, "identifier" expected but "TYPE" found so the question is how i can access this properties in FPC when they have a name which is a reserved word? FPC 2.2.4 Lazarus 0.9.28.2 using {$MODE DELPHI}

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  • SQL SERVER – Fix Error: Microsoft OLE DB Provider for SQL Server error ’80040e07' or Microsoft SQL Native Client error ’80040e07'

    - by pinaldave
    I quite often receive questions where users are looking for solution to following error: Microsoft OLE DB Provider for SQL Server error ’80040e07′ Syntax error converting datetime from character string. OR Microsoft SQL Native Client error ’80040e07′ Syntax error converting datetime from character string. If you have ever faced above error – I have a very simple solution for you. The solution is being very check date which is inserted in the datetime column. This error often comes up when application or user is attempting to enter an incorrect date into the datetime field. Here is one of the examples – one of the reader was using classing ASP Application with OLE DB provider for SQL Server. When he tried to insert following script he faced above mentioned error. INSERT INTO TestTable (ID, MyDate) VALUES (1, '01-Septeber-2013') The reason for the error was simple as he had misspelled September word. Upon correction of the word, he was able to successfully insert the value and error was not there. Incorrect values or the typo’s are not the only reason for this error. There can be issues with cast or convert as well. If you try to attempt following code using SQL Native Client or in your application you will also get similar errors. SELECT CONVERT (datetime, '01-Septeber-2013', 112) The reason here is very simple, any conversion attempt or any other kind of operation on incorrect date/time string can lead to the above error. If you not using embeded dynamic code in your application language but using attempting similar operation on incorrect datetime string you will get following error. Msg 241, Level 16, State 1, Line 2 Conversion failed when converting date and/or time from character string. Remember: Check your values of the string when you are attempting to convert them to string – either there can be incorrect values or they may be incorrectly formatted. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL DateTime, SQL Error Messages, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • Interface Marshalling in Delphi

    - by cemick
    I want to send Interface Ref of IVApplication from Visio Add-in to my other one COM server. But I have Ole exception. Now i do that: Code in Visio Add-in: var IStrm: IStream; hres: HResult; rhglobal: HGLOBAL; VisioAppl: IVApplication; begin hres := CreateStreamOnHGlobal(0, TRUE, IStrm); if Succeeded(hres) then hres := CoMarshalInterface(IStrm, IID_IVApplication, VisioAppl, MSHCTX_LOCAL, 0, MSHLFLAGS_NORMAL); if (Succeeded(hres)) then begin hres := GetHGlobalFromStream(IStrm, rhglobal); IStrm := nil; end; end; After this I create instance of my COM server and pass rhglobal to him. Code of my COM server: procedure (AHGlobal: HGlobal); var VisioAppl: Visio_TLB.IVApplication; iStrm: IStream; hres: HResult; begin iStrm := Nil; VisioAppl:= nil; hres := CreateStreamOnHGlobal(AHGlobal, FALSE, iStrm); if (SUCCEEDED(hres)) then begin hres := CoUnmarshalInterface(iStrm, Visio_TLB.IVApplication, VisioAppl); iStrm := nil; ShowMessage('Result:' + BoolToStr(SUCCEEDED(hres))); <-- result 0 ShowMessage(VisioAppl.ProductName); <---- Error end; end;

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