This year’s Oracle OpenWorld conference is nearly here, and we’re all excited about what we have planned! With five days of activities and customer presenters from market leaders and top innovators like The Coca-Cola Company, Starbucks, JDSU, Facebook, GlobalFoundries, and more, this is an event you don't want to miss. I've compiled this day-by-day guide to help anyone keep track of all the “Product Lifecycle Management and Product Value Chain” sessions and activities at OpenWorld 2012, September 30 – October 4 in San Francisco, California.  Monday, October 1 There are great networking activities on Sunday September 30, but PLM specific sessions start after general conference keynotes on Monday, October 1 at 10:45 a.m. at the InterContinental Hotel in room Telegraph Hill. In fact, most of our sessions this year will be held in this room, which is still close to the conference keynotes in Moscone, but just far enough away to allow some focused networking and discussions.   This first session, 10:45 – 11:45 a.m. is a joint session with the Agile and AutoVue teams, entitled “Streamline PLM Design-to-Manufacturing Processes with AutoVue Visualization Soltuions” featuring presenters from Oracle as well as joint AutoVue and Agile PLM customer GlobalFoundries. In the following 12:15 – 1:15 p.m. slot, there are two sessions to choose from, so if you have a team of representatives attending OpenWorld, you may consider splitting up to catch both of these: a) Our General Session will be held in the InterContinental Hotel Ballroom C, which will cover our complete enterprise PLM strategy, product updates, and roadmaps. It’s our pleasure to feature a customer keynote presentation from Chris Bedi, CIO, and Rajeev Sethi, Director IT Business Engagement, of JDSU. b) A focused session on integrating PLM with Engineering and Supply Chain Systems will be held on the second floor of Moscone West (next to the InterContinental) in room 2022. Join to discover how these types of integrations help companies manage common and integrated design information across all MCAD, ECAD, and software components. After a lunch break and perhaps a visit to the Demogrounds in Moscone West, select from two product roadmap sessions in the next time slot (3:15 – 4:15 p.m.): an Agile 9.3.x session located in the InterContinental’s Ballroom C, and an Agile PLM for Process session located back in the InterContinental’s Telegraph Room. Both sessions will have strong content around each product line’s latest releases, vision, and customer examples. We are very pleased to feature Daniel Soosai of Facebook in the A9 session and Vinnie D’Agostino of The Coca-Cola Company in the PLM for Process session. Afterwards, hang in there for one last session of the day from 4:45 – 5:45 p.m.; it’s an insightful discussion on leveraging Agile PLM as the Foundation for Enterprise Quality Management, and it’s sure to be one of the best. In the Telegraph Room, this session will feature Oracle experts, partner co-presenter David Bartlett from CPG Solutions, and customer co-presenter Thomas Crowe, CIO of PL Developments. Hear their experience around implementing collaborative, integrated solutions to ensure effective knowledge transfer throughout an organization, and how to perform analysis in real time to resolve product quality issues swiftly and efficiently. On Monday evening there will be plenty of industry, product, and partner dinners, so take advantage of all the networking opportunities and catch some great tunes at the 5 day Oracle OpenWorld Music Festival! Tuesday, October 2 Tuesday starts early with a special PLM Networking Brunch, sponsored by several partners, from 8:30 a.m. – 10:30 a.m. at the B Restaurant that sits atop Yerba Buena Gardens. You’ll have the unique opportunity to meet with like-minded industry peers and a PLM partner to discuss a topic of your choosing while enjoying a delicious meal. Registration is required, so to inquire about attending this brunch, please email Terri.Hiskey-AT-oracle.com. After wrapping up your conversations over brunch, head over to the Marriott Marquis in the Nob Hill CD room for a chance to experience the Oracle Product Lifecycle Analytics solution in a Hands-On Lab, open from 10:15 a.m. – 12:45 p.m. Experts will be there to answer your questions. Back in the InterContinental Hotel’s Telegraph room, the session on “Ideation and Requirements Management: Capturing the Voice of the Customer” begins at 11:45 a.m. – 12:45 p.m. This may be the session for you if you’re struggling with challenges like too many repositories of customer needs, requests, and ideas; limited visibility into which ideas are being advanced by customers and field resources; or if you’re unable to leverage internal expertise to expose effort and potential risks. This session will discuss how Agile PLM can help you overcome ideation challenges to deliver the right products to their targeted markets and fulfill customer desires. Next, from 1:15 – 2:15 p.m. join us for a session on Managing Profitable Innovation with Oracle Product Lifecycle Analytics. If you missed the Hands-on Lab, have more questions, or simply want to be inspired by the product’s forward-thinking vision and capabilities, this is a great opportunity to meet the progressive-minded executives behind the application. After this session, it may be a good opportunity to swing by the Demogrounds in Moscone West and visit the Agile PLM demos at exhibit booths #81 for Agile PLM for Discrete Manufacturing, #70 for Agile PLM for Process, and #82 for AutoVue and Agile PLM Enterprise Visualization. Check out the related Supply Chain Management booths close by if you’re interested - here's the map. There’s always lots to see and do around the exhibit area. But don’t forget the last session of the day from 5:00 p.m. – 6:00 p.m. in Telegraph Hill on Managing Product Innovation and Compliance in Life Science Companies, a “must-see” if you’re in this industry. Launching innovative products quickly is already a high-stakes challenge, but companies in the life sciences industry face uniquely severe consequences when new products don’t perform or comply as required. In recent years, more and more regulations have become mandatory, and new ones, such as REACH, are currently going into effect for several companies. Customer presenters from pharmaceutical leader Eli Lilly will share how they’ve leveraged Agile PLM to deliver high-quality, innovative products in a fast-paced, heavily regulated market environment. Tuesday evening unwind at the Supply Chain Management Reception from 6:00 – 8:00 p.m. at the premier boutique Roe Nightclub and Lounge, which is located about three blocks down on Howard Street (on the other side of Moscone from the InterContinental Hotel). Registration is required. Click here for the details.   Wednesday, October 3 We have another full line-up on Wednesday, so be ready for an action-packed day. We start with a session at 10:15 – 11:15 a.m. in the Telegraph Room where we have a session on “PLM for Consumer Products: Building an Engine for Quality and Innovation” with featured presenters from Starbucks and partner Kalypso. This is a rare opportunity to learn directly from Starbucks how they instill quality and innovation throughout their organization, products, and processes, leveraging PLM disciplines with strong support from their partner.  If you’re not in the consumer products industry, we recommend attending another session at 10:15 – 11:15 a.m. in Moscone West room 3005: “Eco-Enterprise Innovation Awards and the Business Case for Sustainability” featuring Jeff Henley, Oracle’s Chairman of the Board and Jon Chorley, Chief Sustainability Officer. Oracle will honor select customers with Oracle’s Eco-Enterprise Innovation award, which recognizes customers and their respective partners who rely on Oracle products to support their green business practices to reduce their environmental impact while improving business efficiencies and reducing costs. The awards presentation is followed by a panel discussion with customers and Oracle executives, who describe how these award-winning organizations are embracing environmental initiatives as a central part of their business strategy and how information technology plays a pivotal role. Next at 11:45 a.m. – 12:45 p.m. in Telegraph Hill attend our session devoted to exploring Product Lifecycle Management’s role in Software Lifecycle Management. This is a thought leadership session with Oracle experts in the field on the importance of change management, and we’ll discuss how Oracle has for years leveraged Agile PLM to develop Agile PLM. If software lifecycle management doesn’t apply to your business or you’d rather engage in some lively one-on-one discussions, we also have a “Supply Chain Meet the Experts” session in Moscone West Room 2001A. Product experts, thought leaders and executives will be on hand to discuss your questions/topics, so come prepared. This session tends to fill up fast so try to get in early. At 1:15 – 2:15 p.m. join us back in Telegraph Hill for a session focused on leveraging the Agile Product Portfolio Management application as the Product Development Master Schedule to improve efficiencies, optimize resources, and gain visibility across projects enterprise-wide to improve portfolio profitability. Customer presenters from Broadcom will explain how they’ve leveraged the product to enable a master schedule with enterprise-level, phase-gate program and project collaboration and resource optimization. Again in Telegraph Hill from 3:30 – 4:30 p.m. we have an interesting session with leading semiconductor customer LSI and partner Kalypso on how LSI leveraged Agile PLM to advance from homegrown applications to complete Product Value Chain Management. That type of transition can be challenging, and LSI details how they were able to achieve their goals and the value they gained along the journey – a fascinating account for any company interested in leveraging best practices to innovate their business processes and even end products. Lastly, we’ll wrap up in Telegraph Hill from 5:00 – 6:00 p.m. with a session on “Ensuring New Product Success by Achieving Excellence in New Product Introduction.” This is a cross-industry session, guaranteed to deliver insight in the often elusive practice of creating winning products, and we’re very excited about. According to IDC Manufacturing Insights analyst Joe Barkai, “Product Failures are not necessarily a result of bad ideas…they are a result of suboptimal decisions.” We’ll show you how to wire your business processes to enhance decision-making and maximize product potential. Now, quickly hit your hotel room to freshen up and then catch one of the many complimentary shuttles to the much-anticipated Oracle Customer Appreciation Event on Treasure Island. We have a very exciting show planned – check out what’s in store here. Thursday, October 4 PLM has a light schedule on Thursday this year with just one session, but this again is one of our best sessions on managing the Product Value Chain: at 11:15 a.m – 12:15 p.m.in Telegraph Hill, it’s a customer and partner driven session with Sonoco Products and Deloitte telling their story about how to achieve integrated change control by interfacing Agile PLM with Oracle E-Business Suite. Sonoco Products, a global manufacturer of consumer and industrial packaging materials, with its systems integrator, Deloitte, is doing this by implementing prebuilt integration (Oracle Design-to-Release Integration Pack for Agile Product Lifecycle Management for Process and Oracle Process) to integrate Agile with Oracle Product Hub/Oracle Product Information Management and Oracle E-Business Suite. This session presents a case study of how Sonoco is leveraging this solution to improve data quality and build a framework for stronger master data governance. Even though that ends our PLM line-up at OpenWorld, there will still be many sessions and activities at the conference, so visit the Oracle OpenWorld website to review agendas and build your schedule. And of course, download and bring this guide and the latest version of the Agile PLM Focus-On Document (available soon!). San Francisco is a wonderful city to explore, and we’re glad you’re considering joining the Agile PLM team at Oracle OpenWorld!  I hope to see you there! Follow me before the conference and on site for real-time updates about #OOW12 on Twitter @Kerrie_Foy or @AgilePLM.