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• Invitation to the Oracle EDGE Applications Partner Roadshow

  - by Hartmut Wiese

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This is a unique opportunity for any Oracle Alliance & Channel Managers & their Partners to connect with the Oracle Edge Sales and Management Team to understand the relevance and value of the entire Oracle Edge Portfolio of Applications in solving complex customer issues and supporting a variety of evolving Partner Go-To-Market business models. Oracle Edge Applications (PLM, VCE, VCP, MDM, GRC, OPA) With strong participation from the key Oracle Edge Applications Sales business leaders, attendees will get the opportunity to hear about the benefits of the Oracle Edge Solutions within three different value-added contexts: Value 1: Oracle Edge Application Strategy Value 2: Oracle Value Chain Transformation Vision Value 3: Individual Application Business Line Differentiators Following on from the morning presentations, Oracle Partners will also get the opportunity in the afternoon to challenge and discuss the value of Oracle Edge Applications in the context of their own Go-To-Market business models. These sensitive discussions will be managed via focused 1-2-1 breakout meetings with the relevant Oracle Edge Applications Sales Business Leaders. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When Where To Register Tuesday, July 09th 2013 09 am to 04 pm Utrecht Register now Tuesday, July 16th 2013 09 am to 04 pm London Register now Wednesday, August 28th 2013 09 am to 04 pm Paris Register now IIMPORTANT NOTE: ONLY 60 ATTENDEE PLACES AVAILABLE PER LOCATION - BOOK NOW TO AVOID MISSING OUT. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} There is a strict limit to the number of people who can attend this event based on site logistics for the day. Please note that Partners will be given priority over Oracle personnel registrations. Partners however may only register a maximum of 2 personnel from their company plus the supporting local Oracle Alliance & Channel Manager /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Why Fusion Middleware matters to Oracle Applications and Fusion Applications customers?

  - by Harish Gaur

  Did you miss this general session on Monday morning presented by Amit Zavery, VP of Oracle Fusion Middleware Product Management? There will be a recording made available shortly and in the meanwhile, here is a recap. Amit presented 5 strategies customers can leverage today to extend their applications. Figure 1: 5 Oracle Fusion Middleware strategies to extend Oracle Applications & Oracle Fusion Apps 1. Engage Everyone – Provide intuitive and social experience for application users using Oracle WebCenter 2. Extend Enterprise – Extend Oracle Applications to mobile devices using Oracle ADF Mobile 3. Orchestrate Processes – Automate key organization processes across on-premise & cloud applications using Oracle BPM Suite & Oracle SOA Suite 4. Secure the core – Provide single sign-on and self-service provisioning across multiple apps using Oracle Identity Management 5. Optimize Performance – Leverage Exalogic stack to consolidate multiple instance and improve performance of Oracle Applications Session included 3 demonstrations to illustrate these strategies. 1. First demo highlighted significance of mobile applications for unlocking existing investment in Applications such as EBS. Using a native iPhone application interacting with e-Business Suite, demo showed how expense approval can be mobile enabled with enhanced visibility using BI dashboards. 2. Second demo showed how you can extend a banking process in Siebel and Oracle Policy Automation with Oracle BPM Suite.Process starts in Siebel with a customer requesting a loan, and then jumps to OPA for loan recommendations and decision making and loan processing with approvals in handled in BPM Suite. Once approvals are completed Siebel is updated to complete the process. 3. Final demo showcased FMW components inside Fusion Applications, specifically WebCenter. Boeing, Underwriter Laboratories and Electronic Arts joined this quest and discussed 3 different approaches of leveraging Fusion Middleware stack to maximize their investment in Oracle Applications and/or Fusion Applications technology. Let’s briefly review what these customers shared during the session: 1. Extend Fusion Applications We know that Oracle Fusion Middleware is the underlying technology infrastructure for Oracle Fusion Applications. Architecturally, Oracle Fusion Apps leverages several components of Oracle Fusion Middleware from Oracle WebCenter for rich collaborative interface, Oracle SOA Suite & Oracle BPM Suite for orchestrating key underlying processes to Oracle BIEE for dash boarding and analytics. Boeing talked about how they are using Oracle BPM Suite 11g, a key component of Oracle Fusion Middleware with Oracle Fusion Apps to transform their supply chain. Tim Murnin, Director of Supply Chain talked about Boeing’s 5 year supply chain transformation journey. Boeing’s Integrated and Information Management division began with automation of critical RFQ process using Oracle BPM Suite. This 1st phase resulted in 38% reduction in labor costs for RFP. As a next step in this effort, Boeing is now creating a platform to enable electronic Order Management. Fusion Apps are playing a significant role in this phase. Boeing has gone live with Oracle Fusion Product Hub and efforts are underway with Oracle Fusion Distributed Order Orchestration (DOO). So, where does Oracle BPM Suite 11g fit in this equation? Let me explain. Business processes within Fusion Apps are designed using 2 standards: Business Process Execution Language (BPEL) and Business Process Modeling Notation (BPMN). These processes can be easily configured using declarative set of tools. Boeing leverages Oracle BPM Suite 11g (which supports BPMN 2.0) and Oracle SOA Suite (which supports BPEL) to “extend” these applications. Traditionally, customizations are done within an app using native technologies. But, instead of making process changes within Fusion Apps, Boeing has taken an approach of building “extensions” layer on top of the application. Fig 2: Boeing’s use of Oracle BPM Suite to orchestrate key supply chain processes across Fusion Apps 2. Maximize Oracle Applications investment Fusion Middleware appeals not only to Fusion Apps customers, but is also leveraged by Oracle E-Business Suite, PeopleSoft, Siebel and JD Edwards customers significantly. Using Oracle BPM Suite and Oracle SOA Suite is the recommended extension strategy for Oracle Fusion Apps and Oracle Applications Unlimited customers. Electronic Arts, E-Business Suite customer, spoke about their strategy to transform their order-to-cash process using Oracle SOA Suite, Oracle Foundation Packs and Oracle BAM. Udesh Naicker, Sr Director of IT at Elecronic Arts (EA), discussed how growth of social and digital gaming had started to put tremendous pressure on EA’s existing IT infrastructure. He discussed the challenge with millions of micro-transactions coming from several sources – Microsoft Xbox, Paypal, several service providers. EA found Order-2-Cash processes stretched to their limits. They lacked visibility into these transactions across the entire value chain. EA began by consolidating their E-Business Suite R11 instances into single E-Business Suite R12. EA needed to cater to a variety of service requirements, connectivity methods, file formats, and information latency. Their integration strategy was tactical, i.e., using file uploads, TIBCO, SQL scripts. After consolidating E-Business suite, EA standardized their integration approach with Oracle SOA Suite and Oracle AIA Foundation Pack. Oracle SOA Suite is the platform used to extend E-Business Suite R12 and standardize 60+ interfaces across several heterogeneous systems including PeopleSoft, Demantra, SF.com, Workday, and Managed EDI services spanning on-premise, hosted and cloud applications. EA believes that Oracle SOA Suite 11g based extension strategy has helped significantly in the followings ways: - It helped them keep customizations out of E-Business Suite, thereby keeping EBS R12 vanilla and upgrade safe - Developers are now proficient in technology which is also leveraged by Fusion Apps. This has helped them prepare for adoption of Fusion Apps in the future Fig 3: Using Oracle SOA Suite & Oracle e-Business Suite, Electronic Arts built new platform for order processing 3. Consolidate apps and improve scalability Exalogic is an optimal platform for customers to consolidate their application deployments and enhance performance. Underwriter Laboratories talked about their strategy to run their mission critical applications including e-Business Suite on Exalogic. Christian Anschuetz, CIO of Underwriter Laboratories (UL) shared how UL is on a growth path - $1B to $2.5B in 5 years- and planning a significant business transformation from a not-for-profit to a for-profit business. To support this growth, UL is planning to simplify its IT environment and the deployment complexity associated with ERP applications and technology it runs on. Their current applications were deployed on variety of hardware platforms and lacked comprehensive disaster recovery architecture. UL embarked on a mission to deploy E-Business Suite on Exalogic. UL’s solution is unique because it is one of the first to deploy a large number of Oracle applications and related Fusion Middleware technologies (SOA, BI, Analytical Applications AIA Foundation Pack and AIA EBS to Siebel UCM prebuilt integration) on the combined Exalogic and Exadata environment. UL is planning to move to a virtualized architecture toward the end of 2012 to securely host external facing applications like iStore Fig 4: Underwrites Labs deployed e-Business Suite on Exalogic to achieve performance gains Key takeaways are: - Fusion Middleware platform is certified with major Oracle Applications Unlimited offerings. Fusion Middleware is the underlying technological infrastructure for Fusion Apps - Customers choose Oracle Fusion Middleware to extend their applications (Apps Unlimited or Fusion Apps) to keep applications upgrade safe and prepare for Fusion Apps - Exalogic is an optimum platform to consolidate applications deployments and enhance performance

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• Why Fusion Middleware matters to Oracle Applications and Fusion Applications customers?

  - by Harish Gaur

  Did you miss this general session on Monday morning presented by Amit Zavery, VP of Oracle Fusion Middleware Product Management? There will be a recording made available shortly and in the meanwhile, here is a recap. Amit presented 5 strategies customers can leverage today to extend their applications. Figure 1: 5 Oracle Fusion Middleware strategies to extend Oracle Applications & Oracle Fusion Apps 1. Engage Everyone – Provide intuitive and social experience for application users using Oracle WebCenter 2. Extend Enterprise – Extend Oracle Applications to mobile devices using Oracle ADF Mobile 3. Orchestrate Processes – Automate key organization processes across on-premise & cloud applications using Oracle BPM Suite & Oracle SOA Suite 4. Secure the core – Provide single sign-on and self-service provisioning across multiple apps using Oracle Identity Management 5. Optimize Performance – Leverage Exalogic stack to consolidate multiple instance and improve performance of Oracle Applications Session included 3 demonstrations to illustrate these strategies. 1. First demo highlighted significance of mobile applications for unlocking existing investment in Applications such as EBS. Using a native iPhone application interacting with e-Business Suite, demo showed how expense approval can be mobile enabled with enhanced visibility using BI dashboards. 2. Second demo showed how you can extend a banking process in Siebel and Oracle Policy Automation with Oracle BPM Suite.Process starts in Siebel with a customer requesting a loan, and then jumps to OPA for loan recommendations and decision making and loan processing with approvals in handled in BPM Suite. Once approvals are completed Siebel is updated to complete the process. 3. Final demo showcased FMW components inside Fusion Applications, specifically WebCenter. Boeing, Underwriter Laboratories and Electronic Arts joined this quest and discussed 3 different approaches of leveraging Fusion Middleware stack to maximize their investment in Oracle Applications and/or Fusion Applications technology. Let’s briefly review what these customers shared during the session: 1. Extend Fusion Applications We know that Oracle Fusion Middleware is the underlying technology infrastructure for Oracle Fusion Applications. Architecturally, Oracle Fusion Apps leverages several components of Oracle Fusion Middleware from Oracle WebCenter for rich collaborative interface, Oracle SOA Suite & Oracle BPM Suite for orchestrating key underlying processes to Oracle BIEE for dash boarding and analytics. Boeing talked about how they are using Oracle BPM Suite 11g, a key component of Oracle Fusion Middleware with Oracle Fusion Apps to transform their supply chain. Tim Murnin, Director of Supply Chain talked about Boeing’s 5 year supply chain transformation journey. Boeing’s Integrated and Information Management division began with automation of critical RFQ process using Oracle BPM Suite. This 1st phase resulted in 38% reduction in labor costs for RFP. As a next step in this effort, Boeing is now creating a platform to enable electronic Order Management. Fusion Apps are playing a significant role in this phase. Boeing has gone live with Oracle Fusion Product Hub and efforts are underway with Oracle Fusion Distributed Order Orchestration (DOO). So, where does Oracle BPM Suite 11g fit in this equation? Let me explain. Business processes within Fusion Apps are designed using 2 standards: Business Process Execution Language (BPEL) and Business Process Modeling Notation (BPMN). These processes can be easily configured using declarative set of tools. Boeing leverages Oracle BPM Suite 11g (which supports BPMN 2.0) and Oracle SOA Suite (which supports BPEL) to “extend” these applications. Traditionally, customizations are done within an app using native technologies. But, instead of making process changes within Fusion Apps, Boeing has taken an approach of building “extensions” layer on top of the application. Fig 2: Boeing’s use of Oracle BPM Suite to orchestrate key supply chain processes across Fusion Apps 2. Maximize Oracle Applications investment Fusion Middleware appeals not only to Fusion Apps customers, but is also leveraged by Oracle E-Business Suite, PeopleSoft, Siebel and JD Edwards customers significantly. Using Oracle BPM Suite and Oracle SOA Suite is the recommended extension strategy for Oracle Fusion Apps and Oracle Applications Unlimited customers. Electronic Arts, E-Business Suite customer, spoke about their strategy to transform their order-to-cash process using Oracle SOA Suite, Oracle Foundation Packs and Oracle BAM. Udesh Naicker, Sr Director of IT at Elecronic Arts (EA), discussed how growth of social and digital gaming had started to put tremendous pressure on EA’s existing IT infrastructure. He discussed the challenge with millions of micro-transactions coming from several sources – Microsoft Xbox, Paypal, several service providers. EA found Order-2-Cash processes stretched to their limits. They lacked visibility into these transactions across the entire value chain. EA began by consolidating their E-Business Suite R11 instances into single E-Business Suite R12. EA needed to cater to a variety of service requirements, connectivity methods, file formats, and information latency. Their integration strategy was tactical, i.e., using file uploads, TIBCO, SQL scripts. After consolidating E-Business suite, EA standardized their integration approach with Oracle SOA Suite and Oracle AIA Foundation Pack. Oracle SOA Suite is the platform used to extend E-Business Suite R12 and standardize 60+ interfaces across several heterogeneous systems including PeopleSoft, Demantra, SF.com, Workday, and Managed EDI services spanning on-premise, hosted and cloud applications. EA believes that Oracle SOA Suite 11g based extension strategy has helped significantly in the followings ways: - It helped them keep customizations out of E-Business Suite, thereby keeping EBS R12 vanilla and upgrade safe - Developers are now proficient in technology which is also leveraged by Fusion Apps. This has helped them prepare for adoption of Fusion Apps in the future Fig 3: Using Oracle SOA Suite & Oracle e-Business Suite, Electronic Arts built new platform for order processing 3. Consolidate apps and improve scalability Exalogic is an optimal platform for customers to consolidate their application deployments and enhance performance. Underwriter Laboratories talked about their strategy to run their mission critical applications including e-Business Suite on Exalogic. Christian Anschuetz, CIO of Underwriter Laboratories (UL) shared how UL is on a growth path - $1B to $2.5B in 5 years- and planning a significant business transformation from a not-for-profit to a for-profit business. To support this growth, UL is planning to simplify its IT environment and the deployment complexity associated with ERP applications and technology it runs on. Their current applications were deployed on variety of hardware platforms and lacked comprehensive disaster recovery architecture. UL embarked on a mission to deploy E-Business Suite on Exalogic. UL’s solution is unique because it is one of the first to deploy a large number of Oracle applications and related Fusion Middleware technologies (SOA, BI, Analytical Applications AIA Foundation Pack and AIA EBS to Siebel UCM prebuilt integration) on the combined Exalogic and Exadata environment. UL is planning to move to a virtualized architecture toward the end of 2012 to securely host external facing applications like iStore Fig 4: Underwrites Labs deployed e-Business Suite on Exalogic to achieve performance gains Key takeaways are: - Fusion Middleware platform is certified with major Oracle Applications Unlimited offerings. Fusion Middleware is the underlying technological infrastructure for Fusion Apps - Customers choose Oracle Fusion Middleware to extend their applications (Apps Unlimited or Fusion Apps) to keep applications upgrade safe and prepare for Fusion Apps - Exalogic is an optimum platform to consolidate applications deployments and enhance performance TAGS: Fusion Apps, Exalogic, BPM Suite, SOA Suite, e-Business Suite Integration

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