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  • How to Save Hundreds or Thousands of Dollars on Cell Phone Service

    - by Chris Hoffman
    Cell phone contracts are bad. You get a seemingly cheap phone up front, but you more than pay for the cost of the phone over two years. Prepaid phone plans are surging in North America for a reason. Prepaid phone plans will be cheaper and more flexible than traditional contracts with big carriers for many people. However much you use your phone, there’s a good chance you can save money with a prepaid service. No More Contracts Here’s how cell phone service typically works in North America: You get a subsidized phone for “free”, $99, or $199. You sign up for a two-year contract and more than pay back the cost of that phone over the length of the contract. This is similar to leasing something or purchasing it on a credit card and paying it back over two years — you spend less up front, but you’re paying more in the long run. But this isn’t the only option. You could opt for a cheaper prepaid service that doesn’t lock you into a contract. If you don’t use your phone much, you could just pay for what you use and avoid the hefty cell phone bills. If you use your phone a lot, you could get a cheaper plan, too. Now, this certainly isn’t for everyone. If you want the latest iPhone or Galaxy smartphone every two years and require a 4G data connection, prepaid services may not be for you. On the other hand, if you don’t need the latest phone, you can save money here. You can also save a huge amount of money if you don’t use your phone much. Phone Options When you choose your prepaid or contract-free service, you’ll often be able to purchase a phone from them. You’ll generally be able to find dirt-cheap dumbphones and the cheapest, slowest Android phones for not very much money. If you are able to buy a top-of-the-line smartphone, you’ll have to pay the full, unsubsidized price. That’s $649 for either an iPhone 5S or Samsung Galaxy S4. Whatever phones the service provider offers, you could always buy a phone elsewhere — for example, you could buy an unsubsidized iPhone direct from Apple and then take it to your cell phone service of choice. Most services will allow you to get a SIM card and pop it into your existing phone rather than purchasing a phone. If you can get a hand-me-down smartphone, you can often save quite a bit of money. For example, you may have a family member upgrading from an iPhone 4S to an iPhone 5S. You could take their phone to a prepaid carrier and have a nicer phone on a cheap cell phone plan. If you brought an old smartphone to a big carrier like AT&T or Verizon, they wouldn’t give you a discount on your monthly plan. You’d have to pay the same amount of money every month as if you had gotten a subsidized phone. Google’s Nexus phones are also great options for people looking to buy smartphones and pay up-front. Google’s Nexus 4 offered a modern, almost top-of-the-line Android smartphone experience at $299 or $349 when it came out last year. Google will soon be releasing the Nexus 5 and it’s expected to be priced at $349. That’s certainly a lot more than a cheap phone, but it’s a fairly high-end smartphone at almost half the price of an iPhone 5S or Galaxy S4. Nexus phones can be purchased online from Google’s Play Store. Service Options When choosing a service, you need to consider what you actually use. If you’re someone who only uses your phone rarely, you can get plans that will allow you to pay as little as a few dollars per month. If you’re someone who’s usually in range of Wi-Fi, you may not need much data at all. If you want a plan with unlimited talk, texting, and data usage, you can get it for much cheaper than you’d pay on a major carrier like AT&T. The options here range from pay-as-you-go plans, like the ones offered by T-Mobile, which allow you to put a certain amount of money in and only drain that balance when you actually use minutes, texts, or data. If you only make a few calls and send a few texts per month, you’d only pay a few bucks. On the other end, Walmart’s Straight Talk service is a popular option that offers unlimited talk, texting, and data at $45 per month. Which service is right for you depends on a lot of things, including your usage and what each network’s coverage is like in your area. You’ll want to do some research of your own before choosing a service. Prepaid services also offer you even more flexibility after you choose one. If you’re not happy or a better deal comes along, you can switch — you’re not locked into your service for two years and you won’t pay an early termination fee. Image Credit: Intel Free Press on Flickr, Jon Fingas on Flickr, John Karakatsanis on Flickr, kendalkinggroup on Flickr     

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  • How do I add a listener that will work on individual Fieldset in Extjs? Clicking the "Add" button sh

    - by Nair
    Testing Window /*! * Ext JS Library 3.0.0 * Copyright(c) 2006-2009 Ext JS, LLC * [email protected] * http://www.extjs.com/license */ Ext.onReady(function(){ Ext.override( Ext.data.Store, { findExact: function( fld, val ) { var hit = null; this.each( function(rec) { if( rec.get(fld) == val ) { hit = rec; return false; }; } ); return hit; } }); var listAdded = 0; var addListBtn = { text: 'Add', handler: function() { Ext.getCmp('tab_list').add(getList()); Ext.getCmp('tab_list').doLayout(); } } var testData = new Ext.data.SimpleStore({ fields: ['no', 'name', 'address','phone','businessPhone'], data: [['68', 'Target','123 Valley Road','(345) 908-9087','(345) 908-9087'], ['69', 'Walmart','456 Main Road','(345) 908-9999','(345) 908-9990']] }); var getList = function() { listAdded++; var items = new Ext.form.FieldSet( { id:listAdded, title: listAdded, collapsible: true, layout: 'form', autoHeight: true, defaults: {width: 300}, defaultType: 'textfield', bodyStyle: 'padding:5px', labelWidth: 225, items: [ { xtype: 'combo', fieldLabel: 'Customer No', name: 'changescustomerNo', hiddenName: 'changescustomerNo', store: new Ext.data.SimpleStore({ fields: ['id','value'], data: [['68','Test1'],['69','Test2']] }), displayField: 'value', valueField: 'id', selectOnFocus: true, mode: 'local', editable: false, triggerAction: 'all', value: ' ', listeners:{select:{ fn:function(combo, value) { var m = testData.findExact( 'no', this.value ); if(m) { //alert(this.id); Ext.getCmp('currentName').setValue(m.get('name')); Ext.getCmp('currentAddress').setValue(m.get('address')); Ext.getCmp('currentTelephoneNumber').setValue(m.get('phone')); Ext.getCmp('currentBusTelephoneNumber').setValue(m.get('businessPhone')); } }//function }//select }//listeners },{ id: 'currentName', fieldLabel: 'Current Name', name: 'currentName', value: '' },{ id: 'currentAddress', width: 298, xtype: 'textarea', fieldLabel: 'Current Address', name: 'currentAddress', value: '' },{ id:'currentTelephoneNumber', fieldLabel: 'Current Telephone Number', name: 'currentTelephoneNumber', value: '' },{ id: 'currentBusTelephoneNumber', fieldLabel: 'Current Business Telephone Number', name: 'currentBusTelephoneNumber', value: '' } ] } ); return items; } var pnlMain = new Ext.Panel({ id: 'theForm', title: 'Sample List', bodyStyle:'padding:5px', autoWidth: true, frame: true, items: [{ xtype: 'tabpanel', id: 'tabpanel', activeTab: 0, height: 540, width: '100%', resizeTabs: true, tabWidth: 125, minTabWidth: 125, layoutOnTabChange: true, deferredRender: false, // Create all form elements on load defaults: { bodyStyle: 'padding:10px', autoScroll: true, layout: 'form', defaultType: 'textfield', labelWidth: 160 }, items:[{ id: 'tab_list', title: 'List', items: getList(), buttons: [ addListBtn ] }] }] }); pnlMain.render('main'); });

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  • Issues with Verizon's "Network Extender" device talking on my home network.

    - by Logan
    I recently switched my phone service to Verizon from ATT, and I get somewhat spotty service in my house. I called them and they sent me a "network extender" device for free. Its a femtocell that connects to my home network. The directions that come with it are very dumbed down, basically just say to connect it to your router and put it near a window (so it can get a GPS signal, it has to make sure its within the correct area before operating). The problem I'm having is the network light on it stays red. The troubleshooting information that came with it tells me this means there is a bad network connection. Its connected through an ASUS router running DD-WRT. No other devices on my network have a problem with it, including a Western Digital WDLIVE device, mine and my wife's cell phones (via wifi), a Wii, and an Xbox. If I connect the device directly to my cable modem, the light goes blue (which means good) and it starts working. So this tells me that its definately a configuration issue with my router. Verizon basically washed their hands of me when I connected it to my cable modem, and told me that its a router issue and to try a different router. Because normal people just have extra routers laying around their houses... When I connect it to the router, I can watch the DHCP Clients list on the status page, and the MAC of the network extender quickly fills up the clients list, grabbing every available DHCP address. Its like it grabs an address, can't connect to the internet, releases it, grabs another, then another, then another. So in the DHCP server settings I assigned a static IP to its MAC. This made it quit doing what it was doing before, but its still not working. I found the ports I needed to open on verizon's website, and opened them in the port forwarding config on my router. This still didn't help. So, I tried setting the network extender device's IP as the DMZ IP on the router. This still did no good. I called Verizon back and got the tech to write up a report which he passed on to a "senior network tech" who I got a call back from a few hours ago. This guy told me that while an ASUS router isn't listed as a supported device, he's not really sure why its not working. He suggested restoring the firmware to stock ASUS firmware and trying again. I have a very hard time believing its DD-WRT doing this, since every other device is working just fine with it. But its also not the Network Extender, since it works just fine when connected directly to the modem. At this point I'm out of ideas, and the next step is to restore the stock firmware on my router, and then going to walmart and getting a linksys WRT-54G to try. Is there anything else I could try before going that drastic? Cliffs- -Network extender won't work behind router, works when connected directly to cable modem. -Extender goes nuts when allowed to pick its own DHCP address, I had to assign it a static IP. -Won't work when correct ports are forwarded to it -Won't work with a DMZ address.

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  • A Look Back at 2010 Predictions

    - by David Dorf
    Now is the time of year people make their predictions for next year, but before I start thinking about 2011 it's worth a look back to see how my predictions for 2010 fared. 1. Borders and Blockbuster bite the dust. I would have never predicted a strong brand such as Circuit City could die, but now I know it can happen to anyone. Borders has lost the battle with Barnes & Noble and Blockbuster has lost to Netflix. And just to be sure, Amazon put an extra nail in each coffin. Borders received additional investment from Bennett LeBow to keep it afloat, but the stock is down around $1.25 with no profits in sight. Blockbuster filed for bankruptcy back in September. 2. Every retailer finally has a page on Facebook... but very few figure out how to keep fans engaged. Retailer postings become noise, and fans start to unsubscribe. Twitter goes in the same direction. A few standout retailers will figure out how to use social media, and the rest will remain dumbfounded. Most retailers are on the Facebook bandwagon, and their fan bases seem to be increasing thanks to promotions like The Gap's logo redesign, Lowes' black Friday sneak peak, and Walmart's Crowd Savers. There are several examples of f-commerce advancements, including some interesting integrations from Amazon.3. Smartphones consolidate and grow. More and more people will step-up to smartphones, most of which will choose iPhone, Blackberry, and Android phones. Other smartphones will vanish, and networks will start to strain. But retailers will finally embrace mobile as the next big channel. Retail marketing departments will build mobile apps without the help of their IT department, and eventually they will get into a bind. Android has been on a tear lately stealing market share from Blackberry. Palm and Microsoft are trending down, and Apple is holding steady. Smartphone sales are up 15% and expected to continue. Retailers understand the importance of mobile, and some innovative applications have been produced this year. 4. Google helps the little guys. Google will push its Favorite Places project to help give exposure to small retailers and restaurants. They will enable small retailers to act like big ones by providing storefronts, detailed product information, and coupons for consumers. Google will find a way to bring augmented reality to the masses. I can't say I've seen much new from Google regarding Favorite Places, but they've continued to push local product search. From the PC or smartphone, consumers can search for products and see which nearby stores have it stock. Oracle Retail even productized an integration to Google to support this effort. I suppose if Google ever buys Groupon then it will bring them even closer to local shopping. Google talked about augmented humanity, but that has nothing to do with augmented reality. 5. Steve Jobs Is Bugs Bunny and Steve Ballmer is Elmer Fudd. (OK, I stole that headline from an InformationWeek article. I couldn't resist.) Both Apple and Microsoft will continue to open new stores, but only Apple will show real growth. POSReady 2009 (formerly WEPOS) will continue to share the POS market with Linux. The iPhone and iPod will continue to capture market share, but there won't be an Apple tablet. There won't be an Apple tablet? What was I thinking? While Apple has well over 300 stores, there are less than 10 Microsoft stores. Initial impressions show that even though Microsoft is locating its store near Apple Stores, they are not converting customers, with shoppers citing a lack of assortment and high prices. 6. Consolidation of e-commerce software providers. Software vendors in the areas of search, reviews, online call-centers, payments, and e-commerce will consolidate, partly driven by the success of m-commerce and SaaS. Amazon will find someone else to buy, and eBay will continue to lose momentum. Consolidation of e-commerce providers continued with IBM acquiring Sterling Commerce and CoreMetrics, and Oracle recently announcing the acquisition of ATG. Amazon grabbed Zappos, Woot, and Diapers.com to continue its dominance of online selling. While eBay's Marketplace growth may have slowed, its PayPal division is doing quite well, fueled in part by demand for mobile payments. 7. Book publishers mirror music labels. Just as the iPod brought digital downloads to the masses, the Kindle and Nook will power the e-book revolution. Books will continue to use DRM for a few more years before following the path of music. Publishers will try to preserve the margins of hardbacks by associating e-book releases with paperbacks. Amazon has done a good job providing e-reader clients for smartphones, PCs, and tablets. Competition from Barnes & Noble has forced Amazon to support book loaning, and both companies are making it easier for people to publish ebooks (with or without DRM). Progress is slow but steady. 8. NFC makes inroads, RFID treads water. Near Field Communications start to appear in mobile phones, and retailers beta test its use for payments and loyalty programs. RFID tag costs come down a bit, but not enough to spur accelerated adoption.Nokia announced plans to offer NFC-enabled phones in 2011, and rumors are swirling about NFC in the upcoming iPhone.  I think NFC is heading in the right direction, and I've heard more interest from retailers about specialized uses for RFID.9. Digital Signage goes the way of augmented reality. People use their camera phones to leave geo-tagged notes all over cities, rating stores and restaurants, and "painting" graffiti. But people get tired of holding their phones in front of their faces, so AR glasses are offered in much the same way bluetooth headsets emerged. Retailers experiement with in-store advertising using AR. Several retailers like Pizza Hut, Benetton, and Target have experimented with AR but its still somewhat of a gimmick used by marketing.  I think this prediction is a year or two too early. 10. JDA flip-flops again. After announcing their embracing of the .Net architecture, then switching to J2EE after the Manugistics acquisition, JDA will finally decide to standardize on Apple's Objective C. Everything will be ported to the iPhone and be available on the AppStore. After all, there's not much left to try. This was, of course, a joke but the sentiment is still valid.  JDA seems more supply-chain focused than retail focused, which is a an outcrop if their i2 acquisition.  Of the 10 predictions, I'm going to say I got 6 somewhat correct.  (Don't you just love grading your own paper?)  Soon I'll post my predictions for 2011 so be on the lookout.  Until then here's one more prediction:  Va Tech beats Stanford in the Orange Bowl -- count on it!

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  • Surface RT: To Be Or Not To Be (Part 1)

    - by smehaffie
    So the Surface RT has been out for 9 months and Microsoft just declared a $900 million dollar write-down. So how did this happen and what does it mean for Microsoft’s efforts to break into the tablet market? I have been thinking a lot about most of the information below since the Surface product line was released. If you are looking for a “Microsoft Is Dead” story, then don’t read any further. But if you want an honest look at what I think led Microsoft to this point and what I think can be done to make Surface RT devices better, then please continue reading. What Led Microsoft To The $900 Million Write-Down Surface Unveiling:Microsoft totally missed the boat when they unveiled the Surface product line on June 18th, 2012. Microsoft should’ve been ready to post the specifications of both devices that night. Microsoft should’ve had a site up and running right after the event so people could pre-order the devices. This would have given them a good idea what the interest was in each device.  They could also have used this data to make a better estimate for the number of units to to have available for the launch and beyond.  They also lost out on taking advantage of the excitement generated by the Surface RT and Surface Pro announcement. They could have thrown in a free touch keyboard to anyone who pre-ordered. The advertising should have started right after the announcement and gotten bigger as launch day approached. Push for as many pre-order as possible and build excitement for the launch. Actual Launch (Surface RT): By this time all excitement was gone from the initial announcement, except for the Micorsoft faithful. Microsoft should have been ready to sell the Surface in as many markets as possible at launch. The limited market release was a real letdown for a lot of people.  A limited release right after the initial announce is understandable, but not at the official launch of the product. Microsoft overpriced the device and now they are lowering it to what it should have been to start with. The $349 price is within the range I suggested it should be at before pricing was announced. (Surface Tablets: The Price Must Be Right). Limited ordering options online was also a killer. User should have been able to buy the base unit of each device and then add on whatever keyboard they wanted to (this applies more to the Surface Pro).  There should have also been a place where users could order any additional add-ins that they wanted to buy (covers, extra power supplies, etc.) Marketing was better and the dancing “Click In” commercial was cool, but the ads comparing the iPad with Siri should have been on the air from day one of the announcement (or at least the launch).  Consumers want to know why you tablet is better, not just that is has a clickable keyboard and built-in kickstand. They could have also compared it to some of the other mid-range tablets if they had not overprices it to begin with. Stock Applications (Mail, People, Calendar, Music, Video, Reader and IE): This is where Microsoft really blew it. They had all the time in the world to make these applications the best of breed and instead we got applications that seemed thrown together.  Some updates have made these application better, but they are all still lacking in features that should have been there from day one. This did not help to enhance a new users experience any. ** I will admit that the applications that were data driven were first class citizen’s and that makes it even more perplexing why MS could knock it out of the park with the Weather, Travel, Finance, Bing, etc.) and fail so miserably on the core applications users would use the most on a tablet. Desktop on Tablet: The desktop just is so out of place on the tablet  I understand it was needed for Office but think it would have been better to not have the desktop in Windows RT, but instead open up the Office applications in full screen mode, in a desktop shell (same goes for  IE11).That way the user wouldn’t realize they are leaving Metro and going to the desktop. The other option would have been to just not include Office on Windows RT devices. Instead they could have made awesome Widows Store Apps for Word, Excel, OneNote and PowerPoint. In addition, they could have made the stock Mail, People, and Calendar applications contain all the functions that Outlook gives desktop users. Having some of the settings in desktop mode and others under “Change PC Settings” made Windows RT seemed unfinished and rushed to market. What Can Be Done To Make Windows RT Based Tablets Better (At least in my opinion) Either eliminate the desktop all together from Windows RT or at least make the user experience better by hiding the fact the user is running Office/IE in the desktop. Personally I ‘d like them to totally get rid of it and just make awesome Windows Store Application version of Word, Excel PowerPoint & OneNote.  This might also make the OS smaller and give the user more available disk space. I doubt there will ever be a Windows Store App versions of Office, but I still think it is a good idea. Make is so users can easily direct their documents, picture, videos and music to their extra storage and can access these files from the standard libraries.  A user should not have to create a VM on their microSD card or create symbolic links to get this to work properly. Most consumers would not be able to do this. Then users get frustrated when they run out or room on their main storage because nothing is automatically save to their microSD card when saved to libraries.  This is a major bug that needs to be fixed, otherwise Microsoft’s selling point of having a microSD slot is worthless. Allows users to uninstall and re-install any of the Office product that come with the Surface. That way people can free up storage space by uninstalling the Office applications they do not need. Everyone’s needs are different, so make the options flexible. Don’t take up storage space for applications the user will not use. Make the Core applications the “Cream of the Crop” Windows App Store applications. The should set the bar for all other Store applications. Improve performance as much as possible, if it seems to be sluggish on a tablet consumer will not buy it. They need to price the next line of Surface product very aggressive to undercut not only iPad but also Android low end tablets (Nook, Kindle Fire, and Nexus, etc.) Give developers incentives to write quality applications for the devices. Don’t reward developers for cranking out cookie cutter, low quality applications. I’d even suggest Microsoft consider implementing some new store certification guideline to stop these type of applications being published. Allow users to easily move the recover disk “partition between their microSD card and main storage. My Predictions for the Surface RT and Windows RT I honestly think even with all the missteps MS has made since the announcement  about the Surface product line, that they are on the right path. I was excited the Surface tablets when they were announced, and I still am. The truth be told, Windows 8 on a tablet (aka: Windows RT) is better than both iOS and Android. My nephew who is an Apple fan boy told me after he saw and used Windows 8 (he got the beta running on his iPad), that Windows 8 kicked Apples butt as a tablet OS. So there is hope for all Windows RT based tablets. I agree with my nephew and that is why whenever anyone asks me about my Surface, I love showing it off and recommend it. The 6 keys to gaining market share in the tablet market are; Aggressive pricing by both Microsoft and their OEM’s Good quality devices put out by Microsoft and their OEM’s (there are some out there, but not enough) Marketing, Marketing, Marketing from both Microsoft and their OEM’s (Need more ads showing why windows based tablets are better than iPads and Android tablets) Getting Widows tablets in retails stores all over, and giving sales people incentive to sell them. Consumers like to try electronics out before they buy them, and most will listen to what the sales person suggest. Microsoft needs sales people in retail stores directing people to buy windows based tablets over iPads and Android tablets. I think the Microsoft Stores within Best Buy is a good start, but they also need to get prominent displays in Walmart, Target, etc.. Release a smaller form factor Surface, Hopefully the 8”-10” next generation Surface is not a rumor. Make “Surface” the brand name for all Microsoft tablets and hybrid devices that they come out with. They cannot change the name with each new release.  Make Surface synonymous with quality, the same way that iPad  is for Apple. Well, that is my 2 cents on the subject. Let me know your thoughts by leaving a comment below. Soon to follow will be my thought on the Surface Pro, so keep an eye out for it. var addthis_pub="smehaffie"; var addthis_options="email, print, digg, slashdot, delicious, twitter, live, myspace, facebook, google, stumbleupon, newsvine";

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  • Right-Time Retail Part 3

    - by David Dorf
    This is part three of the three-part series.  Read Part 1 and Part 2 first. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Marketing Real-time isn’t just about executing faster; it extends to interactions with customers as well. As an industry, we’ve spent many years analyzing all the data that’s been collected. Yes, that data has been invaluable in helping us make better decisions like where to open new stores, how to assort those stores, and how to price our products. But the recent advances in technology are now making it possible to analyze and deliver that data very quickly… fast enough to impact a potential sale in near real-time. Let me give you two examples. Salesmen in car dealerships get pretty good at sizing people up. When a potential customer walks in the door, it doesn’t take long for the salesman to figure out the revenue at stake. Is this person a real buyer, or just looking for a fun test drive? Will this person buy today or three months from now? Will this person opt for the expensive packages, or go bare bones? While the salesman certainly asks some leading questions, much of information is discerned through body language. But body language doesn’t translate very well over the web. Eloqua, which was acquired by Oracle earlier this year, reads internet body language. By tracking the behavior of the people visiting your web site, Eloqua categorizes visitors based on their propensity to buy. While Eloqua’s roots have been in B2B, we’ve been looking at leveraging the technology with ATG to target B2C. Knowing what sites were previously visited, how often the customer has been to your site recently, and how long they’ve spent searching can help understand where the customer is in their purchase journey. And knowing that bit of information may be enough to help close the deal with a real-time offer, follow-up email, or online customer service pop-up. This isn’t so different from the days gone by when the clerk behind the counter of the corner store noticed you were lingering in a particular aisle, so he walked over to help you compare two products and close the sale. You appreciated the personalized service, and he knew the value of the long-term relationship. Move that same concept into the digital world and you have Oracle’s CX Suite, a cloud-based offering of end-to-end customer experience tools, assembled primarily from acquisitions. Those tools are Oracle Marketing (Eloqua), Oracle Commerce (ATG, Endeca), Oracle Sales (Oracle CRM On Demand), Oracle Service (RightNow), Oracle Social (Collective Intellect, Vitrue, Involver), and Oracle Content (Fatwire). We are providing the glue that binds the CIO and CMO together to unleash synergies that drive the top-line higher, and by virtue of the cloud-approach, keep costs at bay. My second example of real-time marketing takes place in the store but leverages the concepts of Web marketing. In 1962 the decline of personalized service in retail began. Anyone know the significance of that year? That’s when Target, K-Mart, and Walmart each opened their first stores, and over the succeeding years the industry chose scale over personal service. No longer were you known as “Jane with the snotty kid so make sure we check her out fast,” but you suddenly became “time-starved female age 20-30 with kids.” I’m not saying that was a bad thing – it was the right thing for our industry at the time, and it enabled a huge amount of growth, cheaper prices, and more variety of products. But scale alone is no longer good enough. Today’s sophisticated consumer demands scale, experience, and personal attention. To some extent we’ve delivered that on websites via the magic of cookies, your willingness to log in, and sophisticated data analytics. What store manager wouldn’t love a report detailing all the visitors to his store, where they came from, and which products that examined? People trackers are getting more sophisticated, incorporating infrared, video analytics, and even face recognition. (Next time you walk in front on a mannequin, don’t be surprised if it’s looking back.) But the ultimate marketing conduit is the mobile phone. Since each mobile phone emits a unique number on WiFi networks, it becomes the cookie of the physical world. Assuming congress keeps privacy safeguards reasonable, we’ll have a win-win situation for both retailers and consumers. Retailers get to know more about the consumer’s purchase journey, and consumers get higher levels of service with the retailer. When I call my bank, a couple things happen before the call is connected. A reverse look-up on my phone number identifies me so my accounts can be retrieved from Siebel CRM. Then the system anticipates why I’m calling based on recent transactions. In this example, it sees that I was just charged a foreign currency fee, so it assumes that’s the reason I’m calling. It puts all the relevant information on the customer service rep’s screen as it connects the call. When I complain about the fee, the rep immediately sees I’m a great customer and I travel lots, so she suggests switching me to their traveler’s card that doesn’t have foreign transaction fees. That technology is powered by a product called Oracle Real-Time Decisions, a rules engine built to execute very quickly, basically in the time it takes the phone to ring once. So let’s combine the power of that product with our new-found mobile cookie and provide contextual customer interactions in real-time. Our first opportunity comes when a customer crosses a pre-defined geo-fence, typically a boundary around the store. Context is the key to our interaction: that’s the customer (known or anonymous), the time of day and day of week, and location. Thomas near the downtown store on a Wednesday at noon means he’s heading to lunch. If he were near the mall location on a Saturday morning, that’s a completely different context. But on his way to lunch, we’ll let Thomas know that we’ve got a new shipment of ASICS running shoes on display with a simple text message. We used the context to look-up Thomas’ past purchases and understood he was an avid runner. We used the fact that this was lunchtime to select the type of message, in this case an informational message instead of an offer. Thomas enters the store, phone in hand, and walks to the shoe department. He scans one of the new ASICS shoes using the convenient QR Codes we provided on the shelf-tags, but then he starts scanning low-end Nikes. Each scan is another opportunity to both learn from Thomas and potentially interact via another message. Since he historically buys low-end Nikes and keeps scanning them, he’s likely falling back into his old ways. Our marketing rules are currently set to move loyal customer to higher margin products. We could have set the dials to increase visit frequency, move overstocked items, increase basket size, or many other settings, but today we are trying to move Thomas to higher-margin products. We send Thomas another text message, this time it’s a personalized offer for 10% off ASICS good for 24 hours. Offering him a discount on Nikes would be throwing margin away since he buys those anyway. We are using our marketing dollars to change behavior that increases the long-term value of Thomas. He decides to buy the ASICS and scans the discount code on his phone at checkout. Checkout is yet another opportunity to interact with Thomas, so the transaction is sent back to Oracle RTD for evaluation. Since Thomas didn’t buy anything with the shoes, we’ll print a bounce-back coupon on the receipt offering 30% off ASICS socks if he returns within seven days. We have successfully started moving Thomas from low-margin to high-margin products. In both of these marketing scenarios, we are able to leverage data in near real-time to decide how best to interact with the customer and lead to an increase in the lifetime value of the customer. The key here is acting at the moment the customer shows interest using the context of the situation. We aren’t pushing random products at haphazard times. We are tailoring the marketing to be very specific to this customer, and it’s the technology that allows this to happen in near real-time. Conclusion As we enable more right-time integrations and interactions, retailers will begin to offer increased service to their customers. Localized and personalized service at scale will drive loyalty and lead to meaningful revenue growth for the retailers that execute well. Our industry needs to support Commerce Anywhere…and commerce anytime as well.

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