vision - Page 20 - Developer IT

PowerShell: Read Excel to Create Inserts

- by BuckWoody

I’m writing a series of articles on how to migrate “departmental” data into SQL Server. I also hold workshops on the entire process – from discovering that the data exists to the modeling process and then how to design the Extract, Transform and Load (ETL) process. Finally I write about (and teach) a few methods on actually moving the data. One of those options is to use PowerShell. There are a lot of ways even with that choice, but the one I show is to read two columns from the spreadsheet and output statements that would insert the data using a stored procedure. Of course, you could re-write this as INSERT statements, out to a text file for bcp, or even use a database connection in the script to move the data directly from Excel into SQL Server. This snippet won’t run on your system, of course – it assumes a Microsoft Office Excel 2007 spreadsheet located at c:\temp called VendorList.xlsx. It looks for a tab in that spreadsheet called Vendors. The statement that does the writing just uses one column: Vendor Code. Here’s the breakdown of what I’m doing: In the first block, I connect to Microsoft Office Excel. That connection string is specific to Excel 2007, so if you need a different version you’ll need to look that up. In the second block I set up a selection from the entire spreadsheet based on that tab. Note that if you’re only after certain data you shouldn’t get the whole spreadsheet – that’s just good practice. In the next block I create the text I want, inserting the Vendor Code field as I go. Finally I close the connection. Enjoy! $ExcelConnection= New-Object -com "ADODB.Connection" $ExcelFile="c:\temp\VendorList.xlsx" $ExcelConnection.Open("Provider=Microsoft.ACE.OLEDB.12.0;` Data Source=$ExcelFile;Extended Properties=Excel 12.0;") $strQuery="Select * from [Vendors$]" $ExcelRecordSet=$ExcelConnection.Execute($strQuery) do { Write-Host "EXEC sp_InsertVendors '" $ExcelRecordSet.Fields.Item("Vendor Code").Value "'" $ExcelRecordSet.MoveNext()} Until ($ExcelRecordSet.EOF) $ExcelConnection.Close() Script Disclaimer, for people who need to be told this sort of thing: Never trust any script, including those that you find here, until you understand exactly what it does and how it will act on your systems. Always check the script on a test system or Virtual Machine, not a production system. All scripts on this site are performed by a professional stunt driver on a closed course. Your mileage may vary. Void where prohibited. Offer good for a limited time only. Keep out of reach of small children. Do not operate heavy machinery while using this script. If you experience blurry vision, indigestion or diarrhea during the operation of this script, see a physician immediately. Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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History of Mobile Technology

- by David Dorf

Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry. I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters. Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones. So mobile operators moved from cell tower triangulation to GPS, principally for E911. But then lots of other uses became apparent, especially navigation. The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications. Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008. That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay. This opened up the ability for consumers to easily price compare inside stores. Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time. Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view. Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information? My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information. Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout. Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind. Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area. If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products. Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles. Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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Find Rules and Defaults using the PowerShell for SQL Server 2008 Provider

- by BuckWoody

I ran into an issue the other day where I couldn't set up some features in SQL Server 2008 because they ddon't support the use of Rules or Defaults. Let me explain a little more about that. In older versions of SQL Server, you could decalre a "Rule" or "Default" just like you do with a Table Constraint today. You would then "bind" these rules or defaults to the tables you wanted them to apply to. Sure, there are advantages and disadvantages to this approach, but it certainly isn't standard Data Definition Language (DDL), so they are deprecated and many features don't work with them any more. Honestly, it's been so long since I've seen them in use I had forgotten to even check for them. My suspicion is that this was a new database created with an older script. Nevertheless, the feature failed when it ran into one. Immediately I thought that I had better build some logic into my process to try and catch those - but how? Lots of choices here, but since I was using PowerShell to do the rest of the work, I thought I would investigate how easy it would be just to do it there. And using the SQL Server 2008 provider, this could not be simpler. I won't show all of the scrupt here, because I was testing for these as a condition and then bailing out of the script and sending a notification, but all it is using is the DIR command! Here's an example on my "UNIVAC" computer for the "pubs" database: Find Rules using PowerShell: dir SQLSERVER:\SQL\UNIVAC\DEFAULT\Databases\pubs\Rulesdir SQLSERVER:\SQL\UNIVAC\DEFAULT\Databases\pubs\Defaults And this one will look in all databases: #All Databases:dir SQLSERVER:\SQL\UNIVAC\DEFAULT\Databases | select-object -property Name, Rules, Defaults Awesome. Love me some PowerShell. Script Disclaimer, for people who need to be told this sort of thing: Never trust any script, including those that you find here, until you understand exactly what it does and how it will act on your systems. Always check the script on a test system or Virtual Machine, not a production system. Yes, there are always multiple ways to do things, and this script may not work in every situation, for everything. It’s just a script, people. All scripts on this site are performed by a professional stunt driver on a closed course. Your mileage may vary. Void where prohibited. Offer good for a limited time only. Keep out of reach of small children. Do not operate heavy machinery while using this script. If you experience blurry vision, indigestion or diarrhea during the operation of this script, see a physician immediately. Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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Chalk Talk with John: What Does User Experience Mean to You?

- by Tanu Sood

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: John Brunswick The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology. This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis. The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks. This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations. Take a look and let me know your thoughts! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} About me: Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals. Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

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OpenWorld: Our (Road) Maps are Looking Good!

- by Tony Berk

Wow, only one (or two) days down at Oracle OpenWorld! Are you on overload yet? I'm still trying to figure out how to be in 3 sessions at the same time... I guess everyone needs to prioritize! There was a lot to see in Monday's sessions, especially some great forward-looking roadmap sessions. In case you aren't here or you decided to go to other sessions, this is my quick summary of what I could capture from a couple of the roadmaps: In the Fusion CRM Strategy and Roadmap session, Anthony Lye provided an overview of the Fusion CRM strategy including the key design principles of 3 E's: Easy, Effective and Efficient. After an overview of how Oracle has deployed Fusion CRM internally to 25,000 users worldwide, Anthony discussed the features coming in the next release, the releases in the next 12 months and beyond. I can't detail too much since you haven't read Oracle's Safe Harbor statement, but check out Fusion Tap and look for new features and added functionality for sales prediction, marketing, social and integration with a number of the key Customer Experience products. In the Oracle RightNow CX Cloud Service Vision and Roadmap session, Chris Hamilton presented the focus areas for the RightNow product. As a result of the large increase in development resources after the acquisition, the RightNow CX team is planning a lot of enhancements to the functionality, infrastructure and integrations. As a key piece of the Oracle Customer Experience (CX) strategy, RightNow will be integrated with Oracle Social Network, Oracle Commerce (ATG and Endeca), Oracle Knowledge, Oracle Policy Automation and, of course, further integration with Fusion Sales and Marketing. Look forward to seeing more on the Virtual Assistant, Smart Interaction Hub and Mobility. In addition to the roadmaps, I was looking forward to hearing from Oracle CRM customers. So, I sat in on two great Siebel customer panels: The Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management panel consisted of speakers from CSL Behring, McKesson and Intuit. It was great to get an overview of implementations for both B2B and B2C companies. It was great hearing that all of these companies have more than 1,000 sales users (Intuit has 4,000) and how the 360 degree view of the customer in Siebel is helping these customers improve their customers' experience (CX). They are all great examples of centralized implementations which have standardized processes across the globe and across business units. Waste Management, Farmers Insurance and the US Citizenship & Immigration Services presented in the Driving Great Customer Experiences with Siebel Service Applications session. Talk about serving large customer bases! Is it possible that Farmers with only 10 million households is the smallest of these 3? All of them provided great examples of how they are improving the customer experience (CX) including 60-70% improvements in efficiency or reducing the number of applications the customer service reps (CSRs) need to use from 10 to 1 (Waste Management) and context aware call transfers to avoid the caller explaining their issue 3 times (USCIS). So that's my wrap up of only 4 sessions from Monday. In between sessions, I stopped by the Oracle DEMOgrounds and CRM Pavilion to visit with a group of great partners and see the products and partner integrations in action. Don't miss a recap of Mark Hurd's Keynote. I can't believe there were another 40+ sessions covering CRM, Fusion, Cloud, etc. that I missed today! Anyone else see any great sessions?

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What Color is your Jetpack ?

- by JoshReuben

I’m a programmer, Im approaching 40, and I’m fairly decent at my job – I’ll keep doing what I’m doing for as long as they let me! So what are your career options if you know how to code? A Programmer could be .. An Algorithm developer Pros Interesting High barriers of entry, potential for startup competitive factor Cons Do you have the skill, qualifications? What are working conditions n this mystery niche ? micro-focus An Academic Pros Low pressure Job security – or is this an illusion ? Cons Low Pay Need a PhD A Software Architect Pros: strategic, rather than tactical Setting technology platform and high level vision You say how it should work, others have to figure out why its not working the way its supposed to ! broad view – you are paid to learn (how do you con people into paying for you to learn ??) Cons: Glorified developer – more often than not! competitive – everyone wants to do it ! loose touch with underlying tech in tough times, first guy to get the axe ! A Software Engineer Pros: interesting, always more to learn fun I can do it Fallback Cons: Nothing new under the sun – been there, done that Dealing with poor requirements, deadlines, other peoples code, overtime C#, XAML, Web - Low barriers of entry –> à race to the bottom A Team leader Pros: Setting code standards and proposing technology choices Cons: Glorified developer – more often than not! Inspecting other peoples code and debugging the problems they cannot fix Dealing with mugbies and prima donas Responsible for QA of others A Project Manager Pros No need for debugging other peoples code Cons Low barrier of entry High pressure Responsible for QA of others Loosing touch with technology A lot of bullshit meetings Have to be an asshole A Product Manager Pros No need for debugging other peoples code Learning new skillset of sales and marketing Cons Travel (I'm a family man) May need to know the bs details of an uninteresting product things I want to work with: AI, algorithms, Numerical Computing, Mathematica, C++ AMP – unfortunately, the work here is few & far between. VS & TFS Extensibility, DSLs (Workflow , Lightswitch), Code Generation – one day, code will write code ! Unity3D, WebGL – fun, fun, fun ! Modern Web – Knockout, SignalR, MVC, Node.Js ??? (tentative – I'll wait until things stabilize as this area is undergoing a pre-Cambrian explosion) Things I don’t want to work with: (but will if I'm asked to !) C# – same old, same old – not learning anything new here Old code – blech ! Environment with code & fix mentality , ad hoc requirements, excessive overtime Pc support, System administration – even after 20 years, people still ask you to do this sometimes ! debugging – my skills are just not there yet Oracle Old tech: VB 6, XSLT, WinForms, Net 3.51 or less Old style Web dev Information Systems: ASP.NET webforms, Reporting services / crystal reports, SQL Server CRUD with manual data layer, XAML MVVM – variations of the same concept, ad nauseaum. Low barriers of entry –> race to the bottom. Metro – an elegant API coupled to a horrendous UX – I'll wait for market penetration viability before investing further in this. Conclusion So if you are in a slump, take heart: Programming is a great career choice compared to every other job !

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Why Are We Here?

- by Jonathan Mills

Back in the early 2000s, Toyota had a vision of building the number one best selling minivan in North America. Their current minivan, the Sienna, was small, underpowered, and badly needed help. Yuji Yokoya was given the job of re-engineering the Sienna. There was just one problem, Yuji, lived in Japan. He did not know the people or places that he would be engineering for. Believe it or not, Japan is nothing like North America. So, what does a chief engineer do in a situation like that? He packed up his team and flew halfway around the world. He made a commitment to drive through every state in the US, every province in Canada, and Mexico. He met the people and drove the roads that the Sienna would be driving. And guess what, what he learned on that trip revolutionized the Sienna. The innovations he made, sent the Sienna to number one. Why? Because he knew who he was building his product for. He knew, why he was there.Let me ask you this, do you know why you are building what you are building? As a member of a product team, can you tell me how your product will be used in the real world? As you are writing code, building test plans, writing stories, or any of the other project tasks, can you picture the face of a person who will be using what you are building? All to often, the answer to those questions is, no. Why is it important? Because, every day, project team members make assumptions. Over a given project, it is safe to say project team members will make thousands of assumptions about what they are doing. And all to often, those assumptions are not quite right. Its not that they are not good at their job, its just that they don’t really know why they are there.So, what to do? First and foremost, stop doing what you are doing. Yes, really. Schedule some time to go visit the people who will be using your product. Don’t invite them to you, go to them. Watch them work. Interact with them. Ask them questions. Maybe even try it out yourself. This serves two purposes. One, It shows them that you care about them. They will be far more engaged in your project if they feel like you care. And nothing says you care more that spending some time. Second, if gives you the proper frame of reference for you work. It gives you something tangible to go back to as you are building your product. As you make the thousands of assumptions that you will make over the life of your project, it gives you something to see in your mind that makes it real to you.Ultimately, setting a proper frame of reference is critical to the overall success of a project. The funny thing is, it really does not even take that long. In most cases, a 2-3 hour session will give you most of what you need to get the right insight. For the project, it will be the best 2 hours you could spend.

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D’Arcy’s Book Club - The New Strategic Selling

- by D'Arcy Lussier

The New Strategic Selling Miller and Heiman Amazon.ca Amazon.com Chapters Everybody is a salesmen. Every day, without knowing it, we sell something to someone. Now, the typical vision people think of when they hear the word “sales” is the sleazy used car salesperson who does whatever they can to get you to buy the clunker on their lot. But selling is not an action tied to money and products. Selling is about convincing people to see your point of view and act on it. If you want your company to cover a trip to a conference, you may have to sell the idea to your boss. If you want to buy that new big screen TV, you have to sell the idea to your significant other. If you want to go on a weekend fishing trip with the boys you might be called in to help sell the idea to your buddies wife. We all sell, but we don’t all sell very well. So enter The New Strategic Selling, a book based on the sales course put on by the Miller-Heiman group. In fact, this isn’t really a “New” strategy to selling as its been around for a number of years. But the concepts they present, the ideas about selling, these are still very radical based on what most of us have experienced. Gone are the high pressure, win at all cost, GlenGarry-GlenRoss style of sales…instead the book presents a framework to switch to need-based selling. It’s the idea that instead of going in raving about a product or service, you build a relationship where the buyer expresses what their needs are and your response is to present a solution that best fits that need. Instead of focussing on the amount of money you can squeeze out of a client, you focus on whether everyone wins, that they receive win-results from the engagement, that repeat business is developed over time delivering value over and over again. The great thing about the book is that what it teaches…things like how to identify different buying influencers, how to prepare for meetings, techniques to solicit information about what the buyer is really thinking/feeling…these things are entirely applicable in *any* situation that you need to sell to someone…and remember: selling is convincing people to see your point of view and act on it. So that new big screen TV you want to buy but need to convince your wife on? This book can help you. That training opportunity you want your company to send you on? This book can help you. The upgrade to your community park that you want to lobby the local civic authorities for? This book can help you. The book is a bit wordy. I found that the length could have been reduced and the points still have gotten across. That’s really the only knock that I have though; the insight that it provides is so worthwhile that having to chew through extra words is well worth it. You definitely don’t have to be a professional salesperson to benefit from this book. Rating: 4/5

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The Minimalist Approach to Content Governance - Request Phase

- by Kellsey Ruppel

Originally posted by John Brunswick. For each project, regardless of size, it is critical to understand the required ownership, business purpose, prerequisite education / resources needed to execute and success criteria around it. Without doing this, there is no way to get a handle on the content life-cyle, resulting in a mass of orphaned material. This lowers the quality of end user experiences. The good news is that by using a simple process in this request phase - we will not have to revisit this phase unless something drastic changes in the project. For each of the elements mentioned above in this stage, the why, how (technically focused) and impact are outlined with the intent of providing the most value to a small team. 1. Ownership Why - Without ownership information it will not be possible to track and manage any of the content and take advantage of many features of enterprise content management technology. To hedge against this, we need to ensure that both a individual and their group or department within the organization are associated with the content. How - Apply metadata that indicates the owner and department or group that has responsibility for the content. Impact - It is possible to keep the content system optimized by running native reports against the meta-data and acting on them based on what has been outlined for success criteria. This will maximize end user experience, as content will be faster to locate and more relevant to the user by virtue of working through a smaller collection. 2. Business Purpose Why - This simple step will weed out requests that have tepid justification, as users will most likely not spend the effort to request resources if they do not have a real need. How - Use a simple online form to collect and workflow the request to management native to the content system. Impact - Minimizes the amount user generated content that is of low value to the organization. 3. Prerequisite Education Resources Needed Why - If a project cannot be properly staffed the probability of its success is going to be low. By outlining the resources needed - in both skill set and duration - it will cause the requesting party to think critically about the commitment needed to complete their project and what gap must be closed with regard to education of those resources. How - In the simple request form outlined above, resources and a commitment to fulfilling any needed education should be included with a brief acceptance clause that outlines the requesting party's commitment. Impact - This stage acts as a formal commitment to ensuring that resources are able to execute on the vision for the project. 4. Success Criteria Why - Similar to the business purpose, this is a key element in helping to determine if the project and its respective content should continue to exist if it does not meet its intended goal. How - Set a review point for the project content that will check the progress against the originally outlined success criteria and then determine the fate of the content. This can even include logic that will tell the content system to remove items that have not been opened by any users in X amount of time. Impact - This ensures that projects and their contents do not live past their useful lifespans. Just as with orphaned content, non-relevant information will slow user's access to relevant materials for the jobs. Request Phase Summary With a simple form that outlines the ownership of a project and its content, business purpose, education and resources, along with success criteria, we can ensure that an enterprise content management system will stay clean and relevant to end users - allowing it to deliver the most value possible. The key here is to make it straightforward to make the request and let the content management technology manage as much as possible through metadata, retention policies and workflow. Doing these basic steps will allow project content to get off to a great start in the enterprise! Stay tuned for the next installment - the "Create Phase" - covering security access and workflow involved in content creation, enabling a practical layer of governance over our enterprise content repository.

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Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

- by Pat Ma

Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels. Let's talk about two popular use cases with Oracle SRM. Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts. Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis. Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments. Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration. For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.

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DCHP and Router load testing

- by John H

I manage a campground wifi network with an average of 10 - 60 active users. I have encountered issues where the router starts acting flaky (failing to assign DHCP or failing to pass traffic) without any clear warning (low cpu utilization, etc). I upgraded the router a couple times and ended up with a Netgear ProSafe VPN router that seems to be handling the traffic. The interesting thing is that the Netgear has lower specs than the Buffalo router it replaced, indicating the issue is with the DD-WRT firmware. While I'll be pursuing this issue on the dd-wrt forums, I need a way to test routers. My vision is having 1-2 computers connected on the LAN side and 1-2 computers connected on the WAN side. I want the LAN computers to be generating various type of traffic and connections, as well as requesting DCHP addresses. A few notes: The wireless aspect should be a non-issue. Most clients would connect to a wireless bridge and come into the router through a network cable. I had a monitoring server with Nagios running check_dhcp against the router. This server was connected directly by a network cable, eliminating wifi bridges and other devices from the equation. This question is somewhat related, but not exactly: Load testing wireless LANs I am going to look at IxChariot. While I'd ideally like to use a 1 computer on each side running Linux and preferably free software, I can entertain running Windows, multiple computers, or non-free software. Total bandwidth doesn't seem to be the issue. I can transfer large files all day. Even on the busiest days, the users seemed to only pull ~5Mbps. There is very little "LAN to LAN traffic" and most of it might never have reached the main router. The issue I need to test for seems to be tied to active users, or more appropriately, active sessions. I know active users or active clients is a meaningless term from a router standpoint and wouldn't mind having more appropriate terms to use. Summary: I need a way to test a routers ability in handling traffic from a large number of clients. My current strategy is to purchase a router, deploy it, and see how it fails in the live environment.

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Display is slightly blurry on (native) 1920x1080 resolution

- by Martin Tuskevicius

I have a computer monitor that is approximately 23" in size. Its native resolution is 1920x1080, and Windows 7 will not allow it to be any higher. However, I cannot make the resolution a little lower as well. When I right-click on my desktop and select 'Screen resolution,' the vertical slider has only two options: 1920x1080 and 1280x720. There are no real problems that I am having besides the fact that the image is slightly blurry. I can easily make things out and see them, but I definitely feel that the image is not as clear as it could be. My graphics card is ATI Radeon HD 5450 and it has the latest graphics drivers installed. I've tried playing around with the AMD VISION Engine Control Center to see if I can change an option to make the image clearer, but I had no luck. I did find one odd thing, though. When I lowered the refresh rate from 60Hz to 50Hz, the image kind of "zoomed in" but it also became perfectly clear like I would expect it to look. The problem is that when I use 50Hz, the image zooms in a little on the center and I lose maybe an inch and a half of the screen (I do not see the bar at the top of applications, I do not see the Windows taskbar thing, etc). I figured if I could somehow zoom in so that the entire image fills the screen (not the slightly cropped version) then I would have the perfectly crisp image of 50Hz, and also the uncropped image of 60Hz. However, upon zooming in, the image began to look blurry again just like it did with 60Hz. So I am at a loss here. I do not know how to make the image look as clear as it should. I have the latest drivers (I updated them today) and I know that my monitor supports the resolution that I am trying to use. Has anybody experienced something like this before? I'd really appreciate any input - thanks! Update: I have figured out how to make the display look crisp! I set it to the 50Hz option, and then I changed the scaling through the monitor itself, rather than software. Now, however, I am finding that games look pretty bad because since it is clear, the lower quality really becomes apparent. I cannot run new games at 1080p, so I run them at the lowest resolution possible (1280x720, since it is the only other option offered, as I have mentioned). So I am wondering, is there a way to have Windows display more resolution options?

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Windows Azure: Announcing Support for Windows Server 2012 R2 + Some Nice Price Cuts

- by ScottGu

Today we released some great updates to Windows Azure: Virtual Machines: Support for Windows Server 2012 R2 Cloud Services: Support for Windows Server 2012 R2 and .NET 4.5.1 Windows Azure Pack: Use Windows Azure features on-premises using Windows Server 2012 R2 Price Cuts: Up to 22% Price Reduction on Memory-Intensive Instances Below are more details about each of the improvements: Virtual Machines: Support for Windows Server 2012 R2 This morning we announced the release of Windows Server 2012 R2 – which is a fantastic update to Windows Server and includes a ton of great enhancements. This morning we are also excited to announce that the general availability image of Windows Server 2012 RC is now supported on Windows Azure. Windows Azure is the first cloud provider to offer the final release of Windows Server 2012 R2, and it is incredibly easy to launch your own Windows Server 2012 R2 instance with it. To create a new Windows Server 2012 R2 instance simply choose New->Compute->Virtual Machine within the Windows Azure Management Portal. You can select the “Windows Server 2012 R2” image and create a new Virtual Machine using the “Quick Create” option: Or alternatively click the “From Gallery” option if you want to customize even more configuration options (endpoints, remote powershell, availability set, etc): Creating and instantiating a new Virtual Machine on Windows Azure is very fast. In fact, the Windows Server 2012 R2 image now deploys and runs 30% faster than previous versions of Windows Server. Once the VM is deployed you can drill into it to track its health and manage its settings: Clicking the “Connect” button allows you to remote desktop into the VM – at which point you can customize and manage it as a full administrator however you want: If you haven’t tried Windows Server 2012 R2 yet – give it a try with Windows Azure. There is no easier way to get an instance of it up and running! Cloud Services: Support for using Windows Server 2012 R2 with Web and Worker Roles Today’s Windows Azure release also allows you to now use Windows Server 2012 R2 and .NET 4.5.1 within Web and Worker Roles within Cloud Service based applications. Enabling this is easy. You can configure existing existing Cloud Service application to use Windows Server 2012 R2 by updating your Cloud Service Configuration File (.cscfg) to use the new “OS Family 4” setting: Or alternatively you can use the Windows Azure Management Portal to update cloud services that are already deployed on Windows Azure. Simply choose the configure tab on them and select Windows Server 2012 R2 in the Operating System Family dropdown: The approaches above enable you to immediately take advantage of Windows Server 2012 R2 and .NET 4.5.1 and all the great features they provide. Windows Azure Pack: Use Windows Azure features on Windows Server 2012 R2 Today we also made generally available the Windows Azure Pack, which is a free download that enables you to run Windows Azure Technology within your own datacenter, an on-premises private cloud environment, or with one of our service provider/hosting partners who run Windows Server. Windows Azure Pack enables you to use a management portal that has the exact same UI as the Windows Azure Management Portal, and within which you can create and manage Virtual Machines, Web Sites, and Service Bus – all of which can run on Windows Server and System Center. The services provided with the Windows Azure Pack are consistent with the services offered within our Windows Azure public cloud offering. This consistency enables organizations and developers to build applications and solutions that can run in any hosting environment – and which use the same development and management approach. The end result is an offering with incredible flexibility. You can learn more about Windows Azure Pack and download/deploy it today here. Price Cuts: Up to 22% Reduction on Memory Intensive Instances Today we are also reducing prices by up to 22% on our memory-intensive VM instances (specifically our A5, A6, and A7 instances). These price reductions apply to both Windows and Linux VM instances, as well as for Cloud Service based applications: These price reductions will take effect in November, and will enable you to run applications that demand larger memory (such as SharePoint, Databases, in-memory analytics, etc) even more cost effectively. Summary Today’s release enables you to start using Windows Server 2012 R2 within Windows Azure immediately, and take advantage of our Cloud OS vision both within our datacenters – and using the Windows Azure Pack within both your existing datacenters and those of our partners. If you don’t already have a Windows Azure account, you can sign-up for a free trial and start using all of the above features today. Then visit the Windows Azure Developer Center to learn more about how to build apps with it. Hope this helps, Scott P.S. In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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New Product: Oracle Java ME Embedded 3.2 – Small, Smart, Connected

- by terrencebarr

The Internet of Things (IoT) is coming. And, with todays launch of the Oracle Java ME Embedded 3.2 product, Java is going to play an even greater role in it. Java in the Internet of Things By all accounts, intelligent embedded devices are penetrating the world around us – driving industrial processes, monitoring environmental conditions, providing better health care, analyzing and processing data, and much more. And these devices are becoming increasingly connected, adding another dimension of utility. Welcome to the Internet of Things. As I blogged yesterday, this is a huge opportunity for the Java technology and ecosystem. To enable and utilize these billions of devices effectively you need a programming model, tools, and protocols which provide a feature-rich, consistent, scalable, manageable, and interoperable platform. Java technology is ideally suited to address these technical and business problems, enabling you eliminate many of the typical challenges in designing embedded solutions. By using Java you can focus on building smarter, more valuable embedded solutions faster. To wit, Java technology is already powering around 10 billion devices worldwide. Delivering on this vision and accelerating the growth of embedded Java solutions, Oracle is today announcing a brand-new product: Oracle Java Micro Edition (ME) Embedded 3.2, accompanied by an update release of the Java ME Software Development Kit (SDK) to version 3.2. What is Oracle Java ME Embedded 3.2? Oracle Java ME Embedded 3.2 is a complete Java runtime client, optimized for ARM architecture connected microcontrollers and other resource-constrained systems. The product provides dedicated embedded functionality and is targeted for low-power, limited memory devices requiring support for a range of network services and I/O interfaces. What features and APIs are provided by Oracle Java ME Embedded 3.2? Oracle Java ME Embedded 3.2 is a Java ME runtime based on CLDC 1.1 (JSR-139) and IMP-NG (JSR-228). The runtime and virtual machine (VM) are highly optimized for embedded use. Also included in the product are the following optional JSRs and Oracle APIs: File I/O API’s (JSR-75) Wireless Messaging API’s (JSR-120) Web Services (JSR-172) Security and Trust Services subset (JSR-177) Location API’s (JSR-179) XML API’s (JSR-280) Device Access API Application Management System (AMS) API AccessPoint API Logging API Additional embedded features are: Remote application management system Support for continuous 24×7 operation Application monitoring, auto-start, and system recovery Application access to peripheral interfaces such as GPIO, I2C, SPIO, memory mapped I/O Application level logging framework, including option for remote logging Headless on-device debugging – source level Java application debugging over IP Connection Remote configuration of the Java VM What type of platforms are targeted by Oracle Java ME 3.2 Embedded? The product is designed for embedded, always-on, resource-constrained, headless (no graphics/no UI), connected (wired or wireless) devices with a variety of peripheral I/O. The high-level system requirements are as follows: System based on ARM architecture SOCs Memory footprint (approximate) from 130 KB RAM/350KB ROM (for a minimal, customized configuration) to 700 KB RAM/1500 KB ROM (for the full, standard configuration) Very simple embedded kernel, or a more capable embedded OS/RTOS At least one type of network connection (wired or wireless) The initial release of the product is delivered as a device emulation environment for x86/Windows desktop computers, integrated with the Java ME SDK 3.2. A standard binary of Oracle Java ME Embedded 3.2 for ARM KEIL development boards based on ARM Cortex M-3/4 (KEIL MCBSTM32F200 using ST Micro SOC STM32F207IG) will soon be available for download from the Oracle Technology Network (OTN). What types of applications can I develop with Oracle Java ME Embedded 3.2? The Oracle Java ME Embedded 3.2 product is a full-featured embedded Java runtime supporting applications based on the IMP-NG application model, which is derived from the well-known MIDP 2 application model. The runtime supports execution of multiple concurrent applications, remote application management, versatile connectivity, and a rich set of APIs and features relevant for embedded use cases, including the ability to interact with peripheral I/O directly from Java applications. This rich feature set, coupled with familiar and best-in class software development tools, allows developers to quickly build and deploy sophisticated embedded solutions for a wide range of use cases. Target markets well supported by Oracle Java ME Embedded 3.2 include wireless modules for M2M, industrial and building control, smart grid infrastructure, home automation, and environmental sensors and tracking. What tools are available for embedded application development for Oracle Java ME Embedded 3.2? Along with the release of Oracle Java ME Embedded 3.2, Oracle is also making available an updated version of the Java ME Software Development Kit (SDK), together with plug-ins for the NetBeans and Eclipse IDEs, to deliver a complete development environment for embedded application development. OK – sounds great! Where can I find out more? And how do I get started? There is a complete set of information, data sheet, API documentation, “Getting Started Guide”, FAQ, and download links available: For an overview of Oracle Embeddable Java, see here. For the Oracle Java ME Embedded 3.2 press release, see here. For the Oracle Java ME Embedded 3.2 data sheet, see here. For the Oracle Java ME Embedded 3.2 landing page, see here. For the Oracle Java ME Embedded 3.2 documentation page, including a “Getting Started Guide” and FAQ, see here. For the Oracle Java ME SDK 3.2 landing and download page, see here. Finally, to ask more questions, please see the OTN “Java ME Embedded” forum To get started, grab the “Getting Started Guide” and download the Java ME SDK 3.2, which includes the Oracle Java ME Embedded 3.2 device emulation. Can I learn more about Oracle Java ME Embedded 3.2 at JavaOne and/or Java Embedded @ JavaOne? Glad you asked Both conferences, JavaOne and Java Embedded @ JavaOne, will feature a host of content and information around the new Oracle Java ME Embedded 3.2 product, from technical and business sessions, to hands-on tutorials, and demos. Stay tuned, I will post details shortly. Cheers, – Terrence Filed under: Mobile & Embedded Tagged: "Oracle Java ME Embedded", Connected, embedded, Embedded Java, Java Embedded @ JavaOne, JavaOne, Smart

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Book Review Charlene Li's New Book: Open Leadership

- by david.talamelli

A few weeks ago, I was surprised when I looked in our mail box. I had received an Advance Copy of Charlene Li's new book titled "Open Leadership: How Social Technology Can Transform the Way You Lead". Charlene sent a tweet a while back asking anyone interested in receiving the book to submit their details. I sent off my details and didn't think I would hear anything back, so it was a pleasant surprise. With that I almost feel bad that it has taken me 3 weeks to read her book. It took this long mainly because it has been hard to fit in some quality reading time for myself with work, the kids, volunteering, etc..... I am happy to report I have finished her book and wanted to run through my initial thoughts with you. I first came across Charlene Li after reading her book "Groundswell" a few years ago, her latest book "Open Leadership" is a follow on from Groundswell and to me it seems like a natural progression from the question "Ok the business landscape is changing, what do we do now?" For me these two books have a different writing style to them. Groundswell from memory spoke about broad social media concepts and adoption and alerted us to some of the changes taking place in the SM landscape. Open Leadership seems to be focussed on taking those broad concepts and finding ways to implement them into your environment. That is breaking broad concepts down into individual action items that can be measured and analysed. As the business world changes Leaders must change their approach and let go of control to more control. One of the things I love reading about is seeing real life examples of how people and organisations are making these things happen. In this book Charlene has collected some great collateral and case studies from companies such as Cisco, Best Buy, The Red Cross and The State Bank of India (as a side-note, I wish now that I submitted my input for the Leaders I work with here at Oracle - there are some great examples here of people who empower their staff). As society becomes more adept at using social media it is inevitable that Leaders must become open with their employees, clients and partners. From the book some of the key points I took away are (I actually took away a lot more from this book, this is just an overview) : 1) Organisations should encourage risk taking. Without being a "hacker", how can we improve ourselves, our processes, our business, etc... The old saying you only fail by not trying applies here. If Leaders create a culture where people are afraid to stick their neck out - how will you innovate? 2) Leaders need to lead by example - if you want to promote an open and transparent business, a Leader needs to exemplify the traits they would like to see out of their employees. 3) The definition of a Leader is changing, open leadership is about being a catalyst to change that uses networks to spread a vision as opposed to traditional leadership that is viewed as a role. 4) There is a cultural and business shift taking place. Information is more wide-spread and is being disseminated faster than any other time in the past. Leaders who are open and transparent will thrive in this new business environment. 5) Leadership is not defined by a title - it is defined by a person's actions. Also anyone can be a Leader or has Leadership potential in them- it is a matter of drawing that out of people. I found this book useful and I also found myself looking at my own actions and the actions of others around me (including my management) to see how open and transparent I am in my work. For me I am glad I read this book as it validated my own thoughts of the changes we are seeing take place. This book has certainly given me some new ideas and helped me push my own boundaries of what I can do. The book has a number of action plans at the end of some of the chapters such as "Conducting you Openness Audit" that I think have helped me take thoughts and ideas and turn them into concrete action items. I have included a link to the introduction of the book here if anyone wants to have a read of it. If anyone else has read this book, it would be great to hear your thoughts/comments/review. Leave your comments below. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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Aamir Khan’s Satyamev Jayate stirs a movement

- by Gopinath

Bollywood actor Aamir Khan is known for his dedication and hard work in inspiring millions of viewers though movies by discussing social problems and motivating people to solve them. His movie Rang De Basanthi seeded Indian anti-corruption movement, Tare Zameen Par touched the problems faced by few challenged kids and the latest movie 3 idiots exposed how education institutions in India are producing lakhs of Donkeys out of colleges every year. He extended his dedication of serving the society to small screen with the launch of reality TV show Satyamev Jayate. Before you start misjudging it as one of those non sense drama / entertaining reality shows, let me tell you that it is not a typical music, games, fight or dance reality show. Satyamev Jayate is all about the real people of India, their problems and how to tackle them. This is not just a reality show, its movement to educate people about the social evils. Its been many years since I spent couple of hours in front of TV as most of the programs are too cynical or does not add much value. In my childhood I use to anxiously wait for Mahabarath or He-Man TV shows to start but after a two decades I waited anxiously for the start of Satyamev Jayate. The wait was worth and the 1 hours 30 minutes spent watching it meaningful. When was the last time you were so satisfied after watching a TV show and inspired to do something? I don’t remember. Today, the show focused on female foeticide and its impact. It showed women who were tortured and forced to abort female foetuses. On the show few brave women shared their experiences of giving birth to girl babies and rough times they are going through with their in-laws & husbands. The show not only focused on the problem but also on the root cause of the evil, inspiring people working to tackle it and what every individual can do his part to solve it. The best part of the show is, its not a blame game. When there is a problem most of the people quickly get into identifying who is wrong and start blaming them instead of solve the actual problem. Aamir did not blame anyone for female foeticide – neither the government who don’t impose strict rules, nor the doctors who abort girl babies to make money or the mother-in-laws & husbands who torcher girl baby mothers are blamed. He careful highlighted the problem, showed horrifying statistics and their impact on the future society and few inspiring people working to tackle the problem. He touched heart and stirred a movement against the issue. First time ever I voted for a reality show through SMS and it’s for Satyamev Jayate. I’m proud to do so. Here are the few reactions of popular people, activists & media about the program @aamir_khan absolutely the best program I have seen on TV in recent past. Thanku for converting an idiot box into an inspirationsl medium — Kiran Bedi (@thekiranbedi) May 6, 2012 Satyamev Jayate proves tht TV 2 can b a tool of social change. — Shekhar Kapur (@shekharkapur) May 6, 2012 i absolutely loved #satyamevjayate. at least aamir is doing what all of us only talk about. — Harsha Bhogle (@bhogleharsha) May 6, 2012 Now Television will no longer be called an idiot box,the VISION of Television broadens up with#SatyamevJayate !!! — Madhur Bhandarkar (@mbhandarkar268) May 6, 2012 The Sunday 11am slot seems to have come back with a bang… #SatyamevJayate — atul kasbekar (@atulkasbekar) May 6, 2012 I was spellbound, says Prasoon Joshi – It’s a unique show. I was completely bowled over by it. It’s a never-done before concept Aamir Khan strikes the right chord with Satyamev Jayate – The format is quite crisp. Talking about the emotional connect, there are moments when your eyes well up with tears, but the various segments ensure there’s more content than emotional drama ‘Satyamev Jayate’ gutsy, sensible show: Viewers – From filmmakers to clinical psychologists to professors – everyone has given the thumbs up to Aamir Khan’s television show ‘Satyamev Jayate’, saying it is a gutsy, hard-hitting and sensible programme that strikes an emotional chord with the audiences. Aamir Khan’s TV debut ‘Satyamev Jayate’ takes Twitter by storm – The roads of the capital sported a deserted look around 11 am on Sunday morning, as everyone was hooked on to their TV sets. Did you watch the program? What is your opinion? I’m waiting for next 11 AM of next Sunday. Are you?

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OTN Architect Day Headed to Reston, VA - May 16

- by Bob Rhubart

In 2011 OTN Architect Day made stops in Chicago, Denver, Phoenix, Redwood Shores, and Toronto. The 2012 series begins with OTN Architect Day in Reston, VA on Wednesday May 16. Registration is now open for this free event, but don't get caught napping -- seating is limited, and the event is just 5 weeks away. The information below reflects the most recent updates to the event agenda, including the addition of Oracle ACE Director Kai Yu as the guest keynote speaker. Kai is Senior System Engineer / Architect at Dell, Inc., and has been very busy of late as a speaker at various industry and Oracle User Group events. I'm very happy Kai has agreed to make the trek from his hometown in Austin, TX to share his insight at the Architect Day event in Reston. If you're in the area, put this one on your calendar. You won't be sorry. Venue Sheraton Reston Hotel 11810 Sunrise Valley Drive Reston, VA 20191 Event Agenda 8:30 am - 9:00 am Registration and Continental Breakfast 9:00 am - 9:15 am Welcome and Opening Comments 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossman Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. 10:00 am - 10:30 am High Availability Infrastructure for Cloud Computing | Kai Yu Infrastructure high availability is extremely critical to Cloud Computing. In a Cloud system that hosts a large number of databases and applications with different SLAs, any unplanned outage can be devastating, and even a small planned downtime may be unacceptable. This presentation will discuss various technology solutions and the related best practices that system architects should consider in cloud infrastructure design to ensure high availability. 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions: (pick one) Innovations in Grid Computing with Oracle Coherence | Bjorn Boe Learn how Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Cloud Computing - Making IT Simple | Scott Mattoon The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. 11:30 pm - 12:15 pm Breakout Sessions: (pick one) Oracle Enterprise Manager | Joe Diemer Oracle Enterprise Manager (EM) provides complete lifecycle management for the cloud - from automated cloud setup to self-service delivery to cloud operations. In this session you'll learn how to take control of your cloud infrastructure with EM features including Consolidation Planning and Self-Service provisioning with Metering and Chargeback. Come hear how Oracle is expanding its management capabilities into the cloud! Rationalization and Defense in Depth - Two Steps Closer to the Clouds | Dave Chappelle Security represents one of the biggest concerns about cloud computing. In this session we'll get past the FUD with a real-world look at some key issues. We'll discuss the infrastructure necessary to support rationalization and security services, explore architecture for defense -in-depth, and deal frankly with the good, the bad, and the ugly in Cloud security. 12:15 pm - 1:15 pm Lunch 1:40 pm - 2:00 pm Panel Discussion - Q&A 2:00 pm - 2:45 pm Breakout Sessions: (pick one) 21st Century SOA | Peter Belknap Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. And we'll take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Track B: Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation gives an overview of Oracle's Cloud Reference Architecture, which is part of the Cloud Enterprise Technology Strategy (ETS). Concepts covered include common management layer capabilities, service models, resource pools, and use cases. 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussions 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtable 4:15 pm - 5:00 pm Cocktail Reception / Networking Session schedule and content subject to change.

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Sea Monkey Sales & Marketing, and what does that have to do with ERP?

- by user709270

Tier One Defined By Lyle Ekdahl, Oracle JD Edwards Group Vice President and General Manager I recently became aware of the latest Sea Monkey Sales & Marketing tactic. Wait now, what is Sea Monkey Sales & Marketing and what does that have to do with ERP? Well if you grew up in USA during the 50’s, 60’s and maybe a bit in the early 70’s there was a unifying media of culture known as the comic book. I was a big Iron Man fan. I always liked the troubled hero aspect of Tony Start and hey he was a technologist. This is going somewhere, just hold on. Of course comic books like most media contained advertisements. Ninety pound weakling transformed by Charles Atlas in just 15 minutes per day. Baby Ruth, Juicy Fruit Gum and all assortments of Hostess goodies were on display. The best ad was for the “Amazing Live Sea-Monkeys – The real live fun-pets you grow yourself!” These ads set the standard for exaggeration and half-truth; “…they love attention…so eager to please, they can even be trained…” The cartoon picture on the ad is of a family of royal looking sea creatures – daddy, mommy, son and little sis – sea monkey? There was a disclaimer at the bottom in fine print, “Caricatures shown not intended to depict Artemia.” Ok what ten years old knows what the heck artemia is? Well you grow up fast once you’ve been separated from your buck twenty five plus postage just to discover that it is brine shrimp. Really dumb brine shrimp that don’t take commands or do tricks. Unfortunately the technology industry is full of sea monkey sales and marketing. Yes believe it or not in some cases there is subterfuge and obfuscation used to secure contracts. Hey I get it; the picture on the box might not be the actual size. Make up what you want about your product, but here is what I don’t like, could you leave out the obvious falsity when it comes to my product, especially the negative stuff. So here is the latest one – “Oracle’s JD Edwards is NOT tier one”. Really? Definition please! Well a whole host of googleable and reputable sources confirm that a tier one vendor is large, well known, and enjoys national and international recognition. Let me see large, so thousands of customers? Oh and part of the world’s largest business software and hardware corporation? Check and check JD Edwards has that and that. Well known, enjoying national and international recognition? Oracle’s JD Edwards EnterpriseOne is available in 21 languages and is directly localized in 33 countries that support some of the world’s largest multinationals and many midsized domestic market companies. Something on the order of half the JD Edwards customer base is outside North America. My passport is on its third insert after 2 years and not from vacations. So if you don’t mind I am going to mark national and international recognition in the got it column. So what else is there? Well let me offer a few criteria. Longevity – The JD Edwards products benefit from 35+ years of intellectual property development; through booms, busts, mergers and acquisitions, we are still here Vision & innovation – JD Edwards is the first full suite ERP to run on the iPad as just one example Proven track record of execution – Since becoming part of Oracle, JD Edwards has released to the market over 20 deliverables including major release, point releases, new apps modules, tool releases, integrations…. Solid, focused functionality with a flexible, interoperable, extensible underlying architecture – JD Edwards offers solid core ERP with specialty modules for verticals all delivered on a well defined independent tools layer that helps enable you to scale your business without an ERP reimplementation A continuation plan – Oracle’s JD Edwards offers our customers a 6 year roadmap as well as interoperability with Oracle’s next generation of applications Oh I almost forgot that the expert sources agree on one additional thing, tier one may be a preferred vendor that offers product and services to you with appealing value. You should check out the TCO studies of JD Edwards. I think you will see what the thousands of customers that rely on these products to run their businesses enjoy – that is the tier one solution with the lowest TCO. Oh and if you get an offer to buy an ERP for no license charge, remember the picture on the box might not be the actual size.

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Kill a tree, save your website? Content strategy in action, part III

- by Roger Hart

A lot has been written about how driving content strategy from within an organisation is hard. And that's true. Red Gate is pretty receptive to new ideas, so although I've not had a total walk in the park, it's been a hike with charming scenery. But I'm one of the lucky ones. Lots of people are involved in content, and depending on your organisation some of those people might be the kind who'll gleefully call themselves "stakeholders". People holding a stake generally want to stick it through something's heart and bury it at a crossroads. Winning them over is not always easy. (Richard Ingram has made a nice visual summary of how this can feel - Content strategy Snakes & ladders - pdf ) So yes, a lot of content strategy advocates are having a hard time. And sure, we've got a nice opportunity to get together and have a hug and a cry, but in the interim we could use a hand. What to do? My preferred approach is, I'll confess, brutal. I'd like nothing so much as to take a scorched earth approach to our website. Burn it, salt the ground, and build the new one right: focusing on clearly delineated business and user content goals, and instrumented so we can tell if we're doing it right. I'm never getting buy-in for that, but a boy can dream. So how about just getting buy-in for some small, tenable improvements? Easier, but still non-trivial. I sat down for a chat with our marketing and design guys. It seemed like a good place to start, even if they weren't up for my "Ctrl-A + Delete" solution. We talked through some of this stuff, and we pretty much agreed that our content is a bit more broken than we'd ideally like. But to get everybody on board, the problems needed visibility. Doing a visual content inventory Print out the internet. Make a Wall Of Content. Seriously. If you've already done a content inventory, you know your architecture, and you know the scale of the problem. But it's quite likely that very few other people do. So make it big and visual. I'm going to carbon hell, but it seems to be working. This morning, I printed out a tiny, tiny part of our website: the non-support content pertaining to SQL Compare I made big, visual, A3 blowups of each page, and covered a wall with them. A page per web page, spread over something like 6M x 2M, with metrics, right in front of people. Even if nobody reads it (and they are doing) the sheer scale is shocking. 53 pages, all told. Some are redundant, some outdated, some trivial, a few fantastic, and frighteningly many that are great ideas delivered not-quite-right. You have to stand quite far away to get it all in your field of vision. For a lot of today, a whole bunch of folks have been gawping in amazement, talking each other through it, peering at the details, and generally getting excited about content. Developers, sales guys, our CEO, the marketing folks - they're engaged. Will it last? I make no promises. But this sort of wave of interest is vital to getting a content strategy project kicked off. While the content strategist is a saucer-eyed orphan in the cupboard under the stairs, they're not getting a whole lot done. Of course, just printing the site won't necessarily cut it. You have to know your content, and be able to talk about it. Ideally, you'll also have page view and time-on-page metrics. One of the most powerful things you can do is, when people are staring at your wall of content, ask them what they think half of it is for. Pretty soon, you've made a case for content strategy. We're also going to get folks to mark it up - cover it with notes and post-its, let us know how they feel about our content. I'll be blogging about how that goes, but it's exciting. Different business functions have different needs from content, so the more exposure the content gets, and the more feedback, the more you know about those needs. Fingers crossed for awesome.

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IBM Keynote: (hardware,software)–>{IBM.java.patterns}

- by Janice J. Heiss

On Sunday evening, September 30, 2012, Jason McGee, IBM Distinguished Engineer and Chief Architect Cloud Computing, along with John Duimovich IBM Distinguished Engineer and Java CTO, gave an information- and idea-rich keynote that left Java developers with much to ponder.Their focus was on the challenges to make Java more efficient and productive given the hardware and software environments of 2012. “One idea that is very interesting is the idea of multi-tenancy,” said McGee, “and how we can move up the spectrum. In traditional systems, we ran applications on dedicated middleware, operating systems and hardware. A lot of customers still run that way. Now people introduce hardware virtualization and share the hardware. That is good but there is a lot more we can do. We can share middleware and the application itself.” McGee challenged developers to better enable the Java language to function in these higher density models. He spoke about the need to describe patterns that help us grasp the full environment that an application needs, whether it’s a web or full enterprise application. Developers need to understand the resources that an application interacts with in a way that is simple and straightforward. The task is to then automate that deployment so that the complexity of infrastructure can be by-passed and developers can live in a simpler world where the cloud can automatically configure the needed environment. McGee argued that the key, something IBM has been working on, is to use a simpler pattern that allows a cloud-based architecture to embrace the entire infrastructure required for an application and make it highly available, scalable and able to recover from failure. The cloud-based architecture would automate the complexity of setting up and managing the infrastructure. IBM has been trying to realize this vision for customers so they can describe their Java application environment simply and allow the cloud to automate the deployment and management of applications. “The point,” explained McGee, “is to package the executable used to describe applications, to drop it into a shared system and let that system provide some intelligence about how to deploy and manage those applications.”John Duimovich on Improvements in JavaMcGee then brought onstage IBM’s Distinguished Engineer and CTO for Java, John Duimovich, who showed the audience ways to deploy Java applications more efficiently.Duimovich explained that, “When you run lots of copies of Java in the cloud or any hypervisor virtualized system, there are a lot of duplications of code and jar files. IBM has a facility called ‘shared classes’ where we put shared code, read only artefacts in a cache that is sharable across hypervisors.” By putting JIT code in ahead of time, he explained that the application server will use 20% less memory and operate 30% faster. He described another example of how the JVM allows for the maximum amount of sharing that manages the tenants and file sockets and memory use through throttling and control. Duimovich touched on the “thin is in” model and IBM’s Liberty Profile and lightweight runtime for the cloud, which allows for greater efficiency in interacting with the cloud.Duimovich discussed the confusion Java developers experience when, for example, the hypervisor tells them that that they have 8 and then 4 and then 16 cores. “Because hypervisors are virtualized, they can change based on resource needs across the hypervisor layer. You may have 10 instances of an operation system and you may need to reallocate memory, " explained Duimovich. He showed how to resize LPARs, reallocate CPUs and migrate applications as needed. He explained how application servers can resize thread pools and better use resources based on information from the hypervisors.Java Challenges in Hardware and SoftwareMcGee ended the keynote with a summary of upcoming hardware and software challenges for the Java platform. He noted that one reason developers love Java is it allows them to ignore differences in hardware. He stated that the most important things happening in hardware were in network and storage – in developments such as the speed of SSD, the exploitation of high-speed, low-latency networking, and recent developments such as storage-class memory, and non-volatile main memory. “So we are challenged to maintain the benefits of Java and the abstraction it provides from hardware while still exploiting the new innovations in hardware,” said McGee.McGee discussed transactional messaging applications where developers send messages transactionally persist a message to storage, something traditionally done by backing messages on spinning disks, something mostly outdated. “Now,” he pointed out, “we would use SSD and store it in Flash and get 70,000 messages a second. If we stored it using a PCI express-based flash memory device, it is still Flash but put on a PCI express bus on a card closer to the CPU. This way I get 300,000 messages a second and 25% improvement in latency.” McGee’s central point was that hardware has a huge impact on the performance and scalability of applications. New technologies are enabling developers to build classes of Java applications previously unheard of. “We need to be able to balance these things in Java – we need to maintain the abstraction but also be able to exploit the evolution of hardware technology,” said McGee. According to McGee, IBM's current focus is on systems wherein hardware and software are shipped together in what are called Expert Integrated Systems – systems that are pre-optimized, and pre-integrated together. McGee closed IBM’s engaging and thought-provoking keynote by pointing out that the use of Java in complex applications is increasingly being augmented by a host of other languages with strong communities around them – JavaScript, JRuby, Scala, Python and so forth. Java developers now must understand the strengths and weaknesses of such newcomers as applications increasingly involve a complex interconnection of languages.

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Windows Azure Recipe: Enterprise LOBs

- by Clint Edmonson

Enterprises are more and more dependent on their specialized internal Line of Business (LOB) applications than ever before. Naturally, the more software they leverage on-premises, the more infrastructure they need manage. It’s frequently the case that our customers simply can’t scale up their hardware purchases and operational staff as fast as internal demand for software requires. The result is that getting new or enhanced applications in the hands of business users becomes slower and more expensive every day. Being able to quickly deliver applications in a rapidly changing business environment while maintaining high standards of corporate security is a challenge that can be met right now by moving enterprise LOBs out into the cloud and leveraging Azure’s Access Control services. In fact, we’re seeing many of our customers (both large and small) see huge benefits from moving their web based business applications such as corporate help desks, expense tracking, travel portals, timesheets, and more to Windows Azure. Drivers Cost Reduction Time to market Security Solution Here’s a sketch of how many Windows Azure Enterprise LOBs are being architected and deployed: Ingredients Web Role – this will host the core of the application. Each web role is a virtual machine hosting an application written in ASP.NET (or optionally php, or node.js). The number of web roles can be scaled up or down as needed to handle peak and non-peak traffic loads. Many Java based applications are also being deployed to Windows Azure with a little more effort. Database – every modern web application needs to store data. SQL Azure databases look and act exactly like their on-premise siblings but are fault tolerant and have data redundancy built in. Access Control – this service is necessary to establish federated identity between the cloud hosted application and an enterprise’s corporate network. It works in conjunction with a secure token service (STS) that is hosted on-premises to establish the corporate user’s identity and credentials. The source code for an on-premises STS is provided in the Windows Azure training kit and merely needs to be customized for the corporate environment and published on a publicly accessible corporate web site. Once set up, corporate users see a near seamless single sign-on experience. Reporting – businesses live and die by their reports and SQL Azure Reporting, based on SQL Server Reporting 2008 R2, can serve up reports with tables, charts, maps, gauges, and more. These reports can be accessed from the Windows Azure Portal, through a web browser, or directly from applications. Service Bus (optional) – if deep integration with other applications and systems is needed, the service bus is the answer. It enables secure service layer communication between applications hosted behind firewalls in on-premises or partner datacenters and applications hosted inside Windows Azure. The Service Bus provides the ability to securely expose just the information and services that are necessary to create a simpler, more secure architecture than opening up a full blown VPN. Data Sync (optional) – in cases where the data stored in the cloud needs to be shared internally, establishing a secure one-way or two-way data-sync connection between the on-premises and off-premises databases is a perfect option. It can be very granular, allowing us to specify exactly what tables and columns to synchronize, setup filters to sync only a subset of rows, set the conflict resolution policy for two-way sync, and specify how frequently data should be synchronized Training Labs These links point to online Windows Azure training labs where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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In the Groove: PASS Board Year 1, Q3

- by Denise McInerney

It's nine months into my first year on the PASS Board and I feel like I've found my rhythm. I've accomplished one of the goals I set out for the year and have made progress on others. Here's a recap of the last few months. Anti-Harassment Policy & Process Completed In April I began work on a Code of Conduct for the PASS Summit. The Board had several good discussions and various PASS members provided feedback. You can read more about that in this blog post. Since the document was focused on issues of harassment we renamed it the "Anti-Harassment Policy " and it was approved by the Board in August. The next step was to refine the guideliness and process for enforcement of the AHP. A subcommittee worked on this and presented an update to the Board at the September meeting. You can read more about that in this post, and you can find the process document here. Global Growth Expanding PASS' reach and making the organization relevant to SQL Server communities around the world has been a focus of the Board's work in 2012. We took the Global Growth initiative out to the community for feedback, and everyone on the Board participated, via Twitter chats, Town Hall meetings, feedback forums and in-person discussions. This community participation helped shape and refine our plans. Implementing the vision for Global Growth goes across all portfolios. The Virtual Chapters are well-positioned to help the organization move forward in this area. One outcome of the Global Growth discussions with the community is the expansion of two of the VCs from country-specific to language-specific. Thanks to the leadership in Brazil & Mexico for taking the lead here. I look forward to continued success for the Portuguese- and Spanish-language Virtual Chapters. Together with the Global Chinese VC PASS is off to a good start in making the VC's truly global. Virtual Chapters The VCs continue to grow and expand. Volunteers recently rebooted the Azure and Virutalization VCs, and a new Education VC will be launching soon. Every week VCs offer excellent free training on a variety of topics. It's the dedication of the VC leaders and volunteers that make all this possible and I thank them for it. Board meeting The Board had an in-person meeting in September in San Diego, CA.. As usual we covered a number of topics including governance changes to support Global Growth, the upcoming Summit, 2013 events and the (then) upcoming PASS election. Next Up Much of the last couple of months has been focused on preparing for the PASS Summit in Seattle Nov. 6-9. I'll be there all week; feel free to stop me if you have a question or concern, or just to introduce yourself. Here are some of the places you can find me: VC Leaders Meeting Tuesday 8:00 am the VC leaders will have a meeting. We'll review some of the year's highlights and talk about plans for the next year Welcome Reception The VCs will be at the Welcome Reception in the new VC Lounge. Come by, learn more about what the VCs have to offer and meet others who share your interests. Exceptional DBA Awards Party I'm looking forward to seeing PASS Women in Tech VC leader Meredith Ryan receive her award at this event sponsored by Red Gate Session Presentation I will be presenting a spotlight session entitled "Stop Bad Data in Its OLTP Tracks" on Wednesday at 3:00 p.m. Exhibitor Reception This reception Wednesday evening in the Expo Hall is a great opportunity to learn more about tools and solutions that can help you in your job. Women in Tech Luncheon This year marks the 10th WIT Luncheon at PASS. I'm honored to be on the panel with Stefanie Higgins, Kevin Kline, Kendra Little and Jen Stirrup. This event is on Thursday at 11:30. Community Appreciation Party Thursday evening don't miss this event thanking all of you for everthing you do for PASS and the community. This year we will be at the Experience Music Project and it promises to be a fun party. Board Q & A Friday 9:45-11:15 am the members of the Board will be available to answer your questions. If you have a question for us, or want to hear what other members are thinking about, come by room 401 Friday morning.

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Architect Day: Boston - Agenda Update

- by Bob Rhubart

Here's the latest information on the session schedule and content for Oracle Technology Network Architect Day in Boston, MA on September 12, 2012. Registration is open, but seating is limited. When: September 12, 2012 8:30am – 5:00pm Where: Boston Marriott Burlington One Burlington Mall Road Burlington, MA 01803 Register now Agenda Time Session Title Room 8:30 am - 9:00 am Registration and Continental Breakfast Salon E Foyer 9:00 am - 9:15 am Welcome and Opening Comments | Bob Rhubart Salon E 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossmann Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. Salon E 10:00 am - 10:30 am Securing Public and Private Clouds | Anton Nielsen Long before the term "Cloud Computing" existed, Oracle technologies supported and promoted the concept. Centralized data with remote users has been at the core of these technologies for decades. The public cloud, and extending private clouds to the internet, though, has added security challenges never imagined decades ago. This presentation will examine a real life security breach and introduce architecture, technologies and policies to secure public and private clouds. Salon E 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions (pick one) Cloud Computing - Making IT Simple | Scott Mattoon The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. Salon E Innovations in Grid Computing with Oracle Coherence | Rob Misek Learn how Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Salon C 11:30 am - 12:15 pm Breakout Sessions (pick one) Enterprise Strategy for Cloud Security | Dave Chappelle Security is high on the list of concerns for many organizations as they evaluate their cloud computing options. This session will examine security in the context of the various forms of cloud computing. We'll consider technical and non-technical aspects of security, and discuss several strategies for cloud computing, from both the consumer and producer perspectives. Salon E Oracle Enterprise Manager | Avi Huber Much more than a DB management tool, Oracle Enterprise Manager provides management and monitoring coverage for the entire Oracle stack, and beyond. This session will concentrate on the middleware management functionality in OEM, starting with Real User Experience monitoring, through AppServer management, and into deep-dive Java diagnostics. We’ll discuss Business Driven Application Management (BDAM) and the benefits of top-down monitoring. Lastly, we’ll demonstrate how to trace a specific user experience problem, through a multitier SOA application, to its root cause, deep in the JVM. Salon C 12:15 pm - 1:15 pm Lunch Salon E Foyer 1:15 pm - 2:00 pm Panel Discussion - Q&A with session speakers Salon E 2:00 pm - 2:45 pm Breakout Sessions (pick one) Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation will answer the important questions: What exactly is a Cloud, why you need it, what changes it will bring to the enterprise, and what are the key capabilities of a Cloud infrastructure are - using Oracle's Cloud Reference Architecture, which is part of the IT Strategies from Oracle (ITSO) Cloud Enterprise Technology Strategy (ETS). Salon E 21st Century SOA | Peter Belknap Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. And we'll take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Salon C 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussion Salon E 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtables Salon E 4:15 pm - 5:00 pm Networking / Reception Salon E Foyer Note: Session schedule and content subject to change.

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Windows Azure Recipe: Software as a Service (SaaS)

- by Clint Edmonson

The cloud was tailor built for aspiring companies to create innovative internet based applications and solutions. Whether you’re a garage startup with very little capital or a Fortune 1000 company, the ability to quickly setup, deliver, and iterate on new products is key to capturing market and mind share. And if you can capture that share and go viral, having resiliency and infinite scale at your finger tips is great peace of mind. Drivers Cost avoidance Time to market Scalability Solution Here’s a sketch of how a basic Software as a Service solution might be built out: Ingredients Web Role – this hosts the core web application. Each web role will host an instance of the software and as the user base grows, additional roles can be spun up to meet demand. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model provides extensibility to hook into other industry specific identity providers as well. Databases – nearly every modern SaaS application is backed by a relational database for its core operational data. If the solution is sold to organizations, there’s a good chance multi-tenancy will be needed. An emerging best practice for SaaS applications is to stand up separate SQL Azure database instances for each tenant’s proprietary data to ensure isolation from other tenants. Worker Role – this is the best place to handle autonomous background processing such as data aggregation, billing through external services, and other specialized tasks that can be performed asynchronously. Placing these tasks in a worker role frees the web roles to focus completely on user interaction and data input and provides finer grained control over the system’s scalability and throughput. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Blobs (optional) – depending on the nature of the software, users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Training & Examples These links point to online Windows Azure training labs and examples where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. Developing Applications for the Cloud, 2nd Edition (eBook) This book demonstrates how you can create from scratch a multi-tenant, Software as a Service (SaaS) application to run in the cloud using the latest versions of the Windows Azure Platform and tools. The book is intended for any architect, developer, or information technology (IT) professional who designs, builds, or operates applications and services that run on or interact with the cloud. Fabrikam Shipping (SaaS reference application) This is a full end to end sample scenario which demonstrates how to use the Windows Azure platform for exposing an application as a service. We developed this demo just as you would: we had an existing on-premises sample, Fabrikam Shipping, and we wanted to see what it would take to transform it in a full subscription based solution. The demo you find here is the result of that investigation See my Windows Azure Resource Guide for more guidance on how to get started, including more links web portals, training kits, samples, and blogs related to Windows Azure.

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Updated Agenda for OTN Architect Day Los Angeles (Oct 25)

- by Bob Rhubart

Here's the latest information on the session schedule and content for Oracle Technology Network Architect Day in Los Angeles on October 25, 2012. Registration is open, but seating is limited. When: Thursday October 25 12, 2012 8:30am – 5:00pm Where: Sofitel Los Angeles 8555 Beverly Boulevard Los Angeles, CA 90048 Agenda Time Session Title Room 8:30 am - 9:00 am Registration and Continental Breakfast 9:00 am - 9:15 am Welcome and Opening Comments | Bob Rhubart Beverly Ballroom 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossmann Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. Beverly Ballroom 10:00 am - 10:30 am Monitoring and Managing Applications in the Cloud | Basheer Khan Oracle offers a broad portfolio of software and hardware products and services to enable public, private and hybrid clouds to power the enterprise. However, enterprise cloud computing presents new management challenges, that need to be addressed to realize the economic benefits of cloud computing. In this session you will learn about the methods and tools you can use to proactively monitor your end-to-end Oracle Applications environment in the cloud, define service-level objectives, gain insight into your end users, and troubleshoot performance problems from a single console. Beverly Ballroom 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions (pick one) Cloud Computing - Making IT Simple | Dr. James Baty The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. Beverly Ballroom Innovations in Grid Computing with Oracle Coherence | Ashok Aletty Learn how Oracle Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Hollywood Room 11:30 am - 12:15 pm Breakout Sessions (pick one) Enterprise Strategy for Cloud Security | Dave Chappelle Security is high on the list of concerns for many organizations as they evaluate their cloud computing options. This session will examine security in the context of the various forms of cloud computing. We'll consider technical and non-technical aspects of security, and discuss several strategies for cloud computing, from both the consumer and producer perspectives. Beverly Ballroom Oracle Enterprise Manager | Perren Walker This session examines new Oracle Enterprise Manager monitoring, administration, and management features for Oracle Exalogic. It focuses on two management themes: cloud management related to virtualization and applications-to-disk management. For private cloud management, it discusses virtualization management features providing an enhanced set of application deployment capabilities enabling IaaS as well as PaaS interactions. Then from an end-to-end perspective, it covers the specific capabilities and—where applicable—best practices for machine, cloud, middleware, and application administration. Hollywood Room 12:15 pm - 1:15 pm Lunch Beverly Ballroom Lounge 1:15 pm - 2:00 pm Panel Discussion - Q&A with session speakers Beverly Ballroom 2:00 pm - 2:45 pm Breakout Sessions (pick one) Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation will answer the important questions: What exactly is a Cloud, why you need it, what changes it will bring to the enterprise, and what are the key capabilities of a Cloud infrastructure are - using Oracle's Cloud Reference Architecture, which is part of the IT Strategies from Oracle (ITSO) Cloud Enterprise Technology Strategy ETS). Beverly Ballroom 21st Century SOA | Jeff Davies Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. We'll also take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Hollywood Room 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussion Beverly Ballroom 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtables Beverly Ballroom 4:15 pm - 5:00 pm Networking / Reception Beverly Ballroom Lounge Note: Session schedule and content subject to change.

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