customer stories - Page 210

Oracle participó en el Expocontact14

- by Noelia Gomez

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Los pasados 27 y 28 de Mayo tuvo lugar el congreso Expocontact en el Museo del Traje. El congreso volvió a ser punto de encuentro de los mejores expertos y empresas líderes del sector Contact Center con una convocatoria de 700 asistentes. Oracle, además de patrocinador del evento, formó parte de la agenda con la ponencia de Victor López, Sales Consulting Director, CRM Orale Ibérica en la que explicó “Cómo pasar de atender a “gestionar experiencias” ”. En esta ponencia trasladó la importancia de la innovación tecnológica en el servicio al cliente ya que a través de este “puedes disponer del perfil completo de tu cliente” y hacer tu trabajo más ágil y funcional, comentaba Victor. Además, aprovechó para resaltar las mayores funcionalidades de las soluciones de CX (Customer Experience) de Oracle en la nube: “multicanal, móviles, integradas y flexibles”. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Además de las ponencias, la agenda contaba con una mesa redonda donde se debatió sobre la gestión integral del cliente desde una perspectiva global. La interacción de la audiencia fue clave durante las dos jornadas, pudiendo votar a las preguntas propuestas sobre las ponencias en directo y conociendo al momento los resultados, a través de una aplicación móvil. Algo que hizo constatar un mensaje clave para este sector: “saber escuchar al cliente” Conoce ya nuestras soluciones de CX aquí. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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Oracle Spatial and Graph – A year in review

- by Mandy Ho

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} What a great year for Oracle Spatial! Or shall I now say, Oracle Spatial and Graph, with our official name change this summer. There were so many exciting events and updates we had this year, and this blog will review and link to some of the events you may have missed over the year. We kicked off 2012 with our webinar: Situational Analysis at OnStar with Oracle Spatial and Graph. We collaborated with OnStar’s Emergency Strategy and Outreach expert, Jeff Joyner ,on how Onstar uses Google Earth Visualization, NAVTEQ data and Oracle Database to deliver fast, accurate emergency services to its customers. In the next webinar in our 2012 series, Oracle partner TARGUSinfo showcased how to build a robust, scalable and secure customer relationship management systems – with built-in mapping and spatial analysis, and deployed in the cloud. This is a very cool system using all Oracle technologies including Oracle Database and Fusion Middleware MapViewer. Attendees learned how to gather market insight, score prospects and customers and perform location analysis. The replay is available here. Our final webinar of the year focused on using Oracle Business Intelligence tools, along with Oracle Spatial and Graph to perform location-aware predictive analysis. Watch the webcast here: In June, we joined up with the Location Intelligence conference in Washington, DC, and had a very successful 2012 Oracle Spatial User Conference. Customers and partners from the US, as well as from EMEA and Asia, flew in to share experiences and ideas, and get technical updates from Oracle experts. Users were excited to hear about spatial-Exadata performance, and advances in MapViewer and BI. Peter Doolan of Oracle Public Sector kicked off the event with a great keynote, and US Census, NOAA, and Ordnance Survey Great Britain were just a few of the presenters. Presentation archive here. We recognized some of the most exceptional partners and customers for their contributions to advancing mainstream solutions using geospatial technologies. Planning for 2013’s conference has already started. Please contribute your papers for consideration here. http://www.locationintelligence.net/ We also launched a new Oracle PartnerNetwork Spatial Specialization – to enable partners to get validated in the marketplace for their expertise in taking solutions to market. Individuals can also get individual certifications. Learn more here. Oracle Open World was not to disappoint, with news regarding our next Oracle Spatial and Graph release, as well as the announcement of our new Oracle Spatial and Graph SIG board! Join the SIG today. One more exciting event as we look to 2013. Spatial and location technologies have a dedicated track at the January BIWA SIG Summit – on January 9-10 in Redwood Shores, CA. View the agenda and register here: www.biwasummit.org. We thank you for all your support during the year of 2012 and look towards an even more exciting 2013! Wishing you and your family a prosperous New Year and Happy Holidays!

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October 2013 Fusion Middleware (FMW) Proactive Patches released

- by PCat

We are glad to announce that the following Fusion Middleware (FMW) Proactive patches were released on October 15, 2013.Bundle PatchesBundle patches are collections of controlled, well tested critical bug fixes for a specific product which may include security contents and occasionally minor enhancements. These are cumulative in nature meaning the latest bundle patch in a particular series includes the contents of the previous bundle patches released. A suite bundle patch is an aggregation of multiple product bundle patches that are part of a product suite. Oracle Identity Management Suite Bundle Patch 11.1.1.5.5 consisting of Oracle Identity Manager (OIM) 11.1.1.5.9 bundle patch Oracle Access Manager (OAM) 11.1.1.5.6 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.1.5.2 bundle patch. Oracle Entitlement Server (OES) 11.1.1.5.4 bundle patch. Oracle Identity Management Suite Bundle Patch 11.1.2.0.4 consisting of Oracle Access Manager (OAM) 11.1.2.0.4 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.2.0.2 bundle patch. Oracle Entitlement Server (OES) 11.1.2.0.2 bundle patch. Oracle Identity Analytics (OIA ) 11.1.1.5.6 bundle patch. Oracle GlassFish Server (OGFS) 2.1.1.22, 3.0.1.8 and 3.1.2.7 bundle patches. Oracle iPlanet Web Server (OiWS) 7.0.18 bundle patch Oracle SOA Suite (SOA) 11.1.1.7.1 bundle patch Oracle WebCenter Portal (WCP) 11.1.1.8.1 bundle patch Sun Role Manager (SRM) 4.1.7 and 5.0.3.2 bundle patches. Patch Set Updates (PSU)Patch Set Updates (PSU) are collections of well controlled, well tested critical bug fixes for a specific product that have been proven in customer environments. PSUs may include security contents but no enhancements are included. These are cumulative in nature meaning the latest PSU in a particular series includes the contents of the previous PSUs released. Oracle Exalogic 2.0.3.0.4 Physical Linux x86-64 and 2.0.4.0.4 Physical Solaris x86-64 PSUs. Oracle WebLogic Server 10.3.6.0.6 and 12.1.1.0.6 PSUs. Critical Patch Update (CPU)The Critical Patch Update program is Oracle's quarterly release of security fixes.The following additional patches were released as part of Oracle's Critical Patch Update program: Oracle JDeveloper 11.1.2.3.0, 11.1.2.4.0 and 12.1.2.0.0 Oracle Outside In Technology 8.4.0 and 8.4.1 Oracle Portal 11.1.1.6.0 Oracle Security Service 11.1.1.6.0, 11.1.1.7.0 and 12.1.2.0.0 Oracle WebCache 11.1.1.6.0 and 11.1.1.7.0 Oracle WebCenter Content 10.1.3.5.1, 11.1.1.6.0, 11.1.1.7.0 and 11.1.1.8.0 Oracle WebServices 10.1.3.5.0 and 11.1.1.6.0 For more information: Master Notes on Fusion Middleware Proactive Patching PSU and CPU October 2013 Availability Document Critical Patch Update Advisory - October 2013

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My .NET Technology picks for 2011

- by shiju

My Technology predictions for 2011 Cloud computing and Mobile application development will be the hottest trends for 2011. I hope that Windows Azure will be very hot in year 2011 and lot of cloud computing adoption will be happen with Windows Azure on 2011. Web application scalability will be the big challenge for Architects in the next year and architecture approaches like CQRS will get some attention on next year. Architects will look on different options for web application scalability and adoption of NoSQL and Document databases will be more in the year 2011. The following are the my technology picks for .Net stack Windows Azure Windows Azure will be one of the hottest technologies of 2011. Adoption of Cloud and Windows Azure will get big attention on next year. The Windows Azure platform is a flexible cloud–computing platform that lets you focus on solving business problems and addressing customer needs. No need to invest upfront on expensive infrastructure. Pay only for what you use, scale up when you need capacity and pull it back when you don’t. We handle all the patches and maintenance — all in a secure environment with over 99.9% uptime. Silverlight 5 Silverlight is becoming a common technology for variety of development platforms. You can develop Silverlight applications for web, desktop and windows phone. The new Silverlight 5 beta will be available during the starting quarter of the next year with new capabilities and lot of new features. Silverlight 5 will be powerful development platform for both web-based business apps and rich media solutions. We can expect final version of Silverlight 5 on end of 2011. Windows Phone 7 Development Tools Mobile application development will be very hot in year 2011 and Windows Phone 7 will be one of the hottest technologies of next year. You can get introduction on Windows Phone 7 Development Tools from somasegar’s blog post and MSDN documentation available from here. EF Code First I am a big fan of Entity Framework’s Code First approach and hope that Code First approach will attract more people onto Entity Framework 4. EF Code First lets you focus on domain model which will enable Domain-Driven Development for applications. I hope that DDD fans will love the EF Code First approach. The Entity Framework 4 now supports three types of approaches and these will attract different types of developer audience. ASP.NET MVC 3 The ASP.NET MVC 3 will be the hottest technology of Microsoft web stack on the next year. ASP.NET developers will widely move to the ASP.NET MVC Framework from their WebForms development. The new Razor view engine is great and it will increase the adoption of ASP.NET MVC 3. Razor the will improve the productivity when working with ASP.NET MVC 3 Views. You can build great web applications using ASP.NET MVC 3 and jQuery with better maintainability, generation of clean HTML and even better performance. In my opinion, the best technology stack for web development is ASP.NET MVC 3 and Entity Framework 4 Code First as ORM. On the next year, you can expect more articles from my blog on ASP.NET MVC 3 and Entity Framework 4 Code First. RavenDB NoSQL and Document databases will get more attention on the coming year and RavenDB will be the most notable document database in the .NET stack. RavenDB is an Open Source (with a commercial option) document database for the .NET/Windows platform developed by Ayende Rahien. RavenDB is .NET focused document database which comes with a fully functional .NET client API and supports LINQ. I have written few articles on RavenDB and you can read it from here. Managed Extensibility Framework (MEF) Many people didn't realized the power of MEF. The MEF lets you create extensible applications and provides a great solution for the runtime extensibility problem. I hope that .NET developers will more adopt the MEF on the next year for their .NET applications. You can get an excellent introduction on MEF from Anoop Madhusudanan’s blog post MEF or Managed Extensibility Framework – Creating a Zoo and Animals

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Stale statistics on a newly created temporary table in a stored procedure can lead to poor performance

- by sqlworkshops

When you create a temporary table you expect a new table with no past history (statistics based on past existence), this is not true if you have less than 6 updates to the temporary table. This might lead to poor performance of queries which are sensitive to the content of temporary tables.I was optimizing SQL Server Performance at one of my customers who provides search functionality on their website. They use stored procedure with temporary table for the search. The performance of the search depended on who searched what in the past, option (recompile) by itself had no effect. Sometimes a simple search led to timeout because of non-optimal plan usage due to this behavior. This is not a plan caching issue rather temporary table statistics caching issue, which was part of the temporary object caching feature that was introduced in SQL Server 2005 and is also present in SQL Server 2008 and SQL Server 2012. In this customer case we implemented a workaround to avoid this issue (see below for example for workarounds).When temporary tables are cached, the statistics are not newly created rather cached from the past and updated based on automatic update statistics threshold. Caching temporary tables/objects is good for performance, but caching stale statistics from the past is not optimal.We can work around this issue by disabling temporary table caching by explicitly executing a DDL statement on the temporary table. One possibility is to execute an alter table statement, but this can lead to duplicate constraint name error on concurrent stored procedure execution. The other way to work around this is to create an index.I think there might be many customers in such a situation without knowing that stale statistics are being cached along with temporary table leading to poor performance.Ideal solution is to have more aggressive statistics update when the temporary table has less number of rows when temporary table caching is used. I will open a connect item to report this issue.Meanwhile you can mitigate the issue by creating an index on the temporary table. You can monitor active temporary tables using Windows Server Performance Monitor counter: SQL Server: General Statistics->Active Temp Tables. The script to understand the issue and the workaround is listed below:set nocount onset statistics time offset statistics io offdrop table tab7gocreate table tab7 (c1 int primary key clustered, c2 int, c3 char(200))gocreate index test on tab7(c2, c1, c3)gobegin trandeclare @i intset @i = 1while @i <= 50000begininsert into tab7 values (@i, 1, ‘a’)set @i = @i + 1endcommit trangoinsert into tab7 values (50001, 1, ‘a’)gocheckpointgodrop proc test_slowgocreate proc test_slow @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_slow 1godbcc dropcleanbuffersgo–high reads that are not expected for parameter ’2'exec test_slow 2godrop proc test_with_recompilegocreate proc test_with_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_with_recompile 1godbcc dropcleanbuffersgo–high reads that are not expected for parameter ’2'–low reads on 3rd execution as expected for parameter ’2'exec test_with_recompile 2godrop proc test_with_alter_table_recompilegocreate proc test_with_alter_table_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)–to avoid caching of temporary tables one can create a constraint–but this might lead to duplicate constraint name error on concurrent usagealter table #temp1 add constraint test123 unique(c1)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_with_alter_table_recompile 1godbcc dropcleanbuffersgo–low reads as expected for parameter ’2'exec test_with_alter_table_recompile 2godrop proc test_with_index_recompilegocreate proc test_with_index_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)–to avoid caching of temporary tables one can create an indexcreate index test on #temp1(c1)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgoset statistics time onset statistics io ondbcc dropcleanbuffersgo–high reads as expected for parameter ’1'exec test_with_index_recompile 1godbcc dropcleanbuffersgo–low reads as expected for parameter ’2'exec test_with_index_recompile 2go

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Ubiquitous BIP

- by Tim Dexter

The last number I heard from Mike and the PM team was that BIP is now embedded in more than 40 oracle products. That's a lot of products to keep track of and to help out with new releases, etc. Its interesting to see how internal Oracle product groups have integrated BIP into their products. Just as you might integrate BIP they have had to make a choice about how to integrate. 1. Library level - BIP is a pure java app and at the bottom of the architecture are a group of java libraries that expose APIs that you can use. they fall into three main areas, data extraction, template processing and formatting and delivery. There are post processing capabilities but those APIs are embedded withing the template processing libraries. Taking this integration route you are going to need to manage templates, data extraction and processing. You'll have your own UI to allow users to control all of this for themselves. Ultimate control but some effort to build and maintain. I have been trawling some of the products during a coffee break. I found a great post on the reporting capabilities provided by BIP in the records management product within WebCenter Content 11g. This integration falls into the first category, content manager looks after the report artifacts itself and provides you the UI to manage and run the reports. 2. Web Service level - further up in the stack is the web service layer. This is sitting on the BI Publisher server as a set of services, runReport and scheduleReport are the main protagonists. However, you can also manage the reports and users (locally managed) on the server and the catalog itself via the services layer.Taking this route, you still need to provide the user interface to choose reports and run them but the creation and management of the reports is all handled by the Publisher server. I have worked with a few customer on this approach. The web services provide the ability to retrieve a list of reports the user can access; then the parameters and LOVs for the selected report and finally a service to submit the report on the server. 3. Embedded BIP server UI- the final level is not so well supported yet. You can currently embed a report and its various levels of surrounding 'chrome' inside another html based application using a URL. Check the docs here. The look and feel can be customized but again, not easy, nor documented. I have messed with running the server pages inside an IFRAME, not bad, but not great. Taking this path should present the least amount of effort on your part to get BIP integrated but there are a few gotchas you need to get around. So a reasonable amount of choices with varying amounts of effort involved. There is another option coming soon for all you ADF developers out there, the ability to drop a BIP report into your application pages. But that's for another post.

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The Best Data Integration for Exadata Comes from Oracle

- by maria costanzo

Oracle Data Integrator and Oracle GoldenGate offer unique and optimized data integration solutions for Oracle Exadata. For example, customers that choose to feed their data warehouse or reporting database with near real-time throughout the day, can do so without decreasing performance or availability of source and target systems. And if you ask why real-time, the short answer is: in today’s fast-paced, always-on world, business decisions need to use more relevant, timely data to be able to act fast and seize opportunities. A longer response to "why real-time" question can be found in a related blog post. If we look at the solution architecture, as shown on the diagram below, Oracle Data Integrator and Oracle GoldenGate are both uniquely designed to take full advantage of the power of the database and to eliminate unnecessary middle-tier components. Oracle Data Integrator (ODI) is the best bulk data loading solution for Exadata. ODI is the only ETL platform that can leverage the full power of Exadata, integrate directly on the Exadata machine without any additional hardware, and by far provides the simplest setup and fastest overall performance on an Exadata system. We regularly see customers achieving a 5-10 times boost when they move their ETL to ODI on Exadata. For some companies the performance gain is even much higher. For example a large insurance company did a proof of concept comparing ODI vs a traditional ETL tool (one of the market leaders) on Exadata. The same process that was taking 5hrs and 11 minutes to complete using the competing ETL product took 7 minutes and 20 seconds with ODI. Oracle Data Integrator was 42 times faster than the conventional ETL when running on Exadata.This shows that Oracle's own data integration offering helps you to gain the most out of your Exadata investment with a truly optimized solution. GoldenGate is the best solution for streaming data from heterogeneous sources into Exadata in real time. Oracle GoldenGate can also be used together with Data Integrator for hybrid use cases that also demand non-invasive capture, high-speed real time replication. Oracle GoldenGate enables real-time data feeds from heterogeneous sources non-invasively, and delivers to the staging area on the target Exadata system. ODI runs directly on Exadata to use the database engine power to perform in-database transformations. Enterprise Data Quality is integrated with Oracle Data integrator and enables ODI to load trusted data into the data warehouse tables. Only Oracle can offer all these technical benefits wrapped into a single intelligence data warehouse solution that runs on Exadata. Compared to traditional ETL with add-on CDC this solution offers: § Non-invasive data capture from heterogeneous sources and avoids any performance impact on source § No mid-tier; set based transformations use database power § Mini-batches throughout the day –or- bulk processing nightly which means maximum availability for the DW § Integrated solution with Enterprise Data Quality enables leveraging trusted data in the data warehouse In addition to Starwood Hotels and Resorts, Morrison Supermarkets, United Kingdom’s fourth-largest food retailer, has seen the power of this solution for their new BI platform and shared their story with us. Morrisons needed to analyze data across a large number of manufacturing, warehousing, retail, and financial applications with the goal to achieve single view into operations for improved customer service. The retailer deployed Oracle GoldenGate and Oracle Data Integrator to bring new data into Oracle Exadata in near real-time and replicate the data into reporting structures within the data warehouse—extending visibility into operations. Using Oracle's data integration offering for Exadata, Morrisons produced financial reports in seconds, rather than minutes, and improved staff productivity and agility. You can read more about Morrison’s success story here and hear from Starwood here. From an Irem Radzik article.

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PaaS, DBaaS and the Oracle Database Cloud Service

- by yaldahhakim

v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} As with many widely hyped areas, there is much more variation within the broad spectrum of products referred to as “Cloud” that is immediately apparent. This variation is evident in one of the key misunderstandings about the Oracle Database Cloud Service. People could be forgiven for thinking that the Database Cloud Service was a Database-as-a-Service (DBaaS), but this is actually not true. The Database Cloud Service is a Platform-as-a-Service, which presents a different user and developer interface and has a different set of qualities. A good way to think about the difference between these two varieties of Cloud offerings is that you, the customer, have to deal with things at the level of the offering, but not for anything below it. In practice, this means that you do not have to deal with hardware or system software, including installation and maintenance, for DBaaS. You also do not have much control over configuration of these options. For PaaS, you don’t have to deal with hardware, system software, or database software – and also do not have control over these levels in the stack. So you cannot modify configuration parameters for the database with the Database Cloud Service – your interface is through SQL and PL/SQL, with Application Express, included in the Database Cloud Service, or through JDBC for Java apps running in the Java Cloud Service, or through RESTful Web Services. You will notice what is not mentioned there – SQL*Net. You cannot access your Oracle Database Cloud Service by changing an entry in the TNSNames file and using SQL*Net. So the effort involved in migrating an existing Oracle Database in your data center to the Database Cloud Service may be prohibitive. The good news is that Application Express and the RESTful Web Services wizard in the Database Cloud Service allow you to develop new applications very quickly, and, of course, the provisioning of the entire Database Cloud Service takes only minutes.

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Implementing Service Level Agreements in Enterprise Manager 12c for Oracle Packaged Applications

- by Anand Akela

Contributed by Eunjoo Lee, Product Manager, Oracle Enterprise Manager. Service Level Management, or SLM, is a key tool in the proactive management of any Oracle Packaged Application (e.g., E-Business Suite, Siebel, PeopleSoft, JD Edwards E1, Fusion Apps, etc.). The benefits of SLM are that administrators can utilize representative Application transactions, which are constantly and automatically running behind the scenes, to verify that all of the key application and technology components of an Application are available and performing to expectations. A single transaction can verify the availability and performance of the underlying Application Tech Stack in a much more efficient manner than by monitoring the same underlying targets individually. In this article, we’ll be demonstrating SLM using Siebel Applications, but the same tools and processes apply to any of the Package Applications mentioned above. In this demonstration, we will log into the Siebel Application, navigate to the Contacts View, update a contact phone record, and then log-out. This transaction exposes availability and performance metrics of multiple Siebel Servers, multiple Components and Component Groups, and the Siebel Database - in a single unified manner. We can then monitor and manage these transactions like any other target in EM 12c, including placing pro-active alerts on them if the transaction is either unavailable or is not performing to required levels. The first step in the SLM process is recording the Siebel transaction. The following screenwatch demonstrates how to record Siebel transaction using an EM tool called “OpenScript”. A completed recording is called a “Synthetic Transaction”. The second step in the SLM process is uploading the Synthetic Transaction into EM 12c, and creating Generic Service Tests. We can create a Generic Service Test to execute our synthetic transactions at regular intervals to evaluate the performance of various business flows. As these transactions are running periodically, it is possible to monitor the performance of the Siebel Application by evaluating the performance of the synthetic transactions. The process of creating a Generic Service Test is detailed in the next screenwatch. EM 12c provides a guided workflow for all of the key creation steps, including configuring the Service Test, uploading of the Synthetic Test, determining the frequency of the Service Test, establishing beacons, and selecting performance and usage metrics, just to name a few. The third and final step in the SLM process is the creation of Service Level Agreements (SLA). Service Level Agreements allow Administrators to utilize the previously created Service Tests to specify expected service levels for Application availability, performance, and usage. SLAs can be created for different time periods and for different Service Tests. This last screenwatch demonstrates the process of creating an SLA, as well as highlights the Dashboards and Reports that Administrators can use to monitor Service Test results. Hopefully, this article provides you with a good start point for creating Service Level Agreements for your E-Business Suite, Siebel, PeopleSoft, JD Edwards E1, or Fusion Applications. Enterprise Manager Cloud Control 12c, with the Application Management Suites, represents a quick and easy way to implement Service Level Management capabilities at customer sites. Stay Connected: Twitter | Face book | You Tube | Linked in | Google+ | Newsletter

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Reaching to the Holy Grail of Data Management

- by Irem Radzik

Pervasive, continuous access to trusted data. That’s the ultimate goal of data management. It enables to leverage data as an asset to create value for customers and the organization. It creates the strong foundation needed to move the business forward. How you get there is also critical. As with all IT initiatives using high performance solutions with low cost of ownership is another key requirement in today’s IT world. Oracle's data integration product strategy focuses on helping customers achieve this ultimate goal with high performance and low TCO. At OpenWorld, we will be showing how Oracle Data Integration products help you reach your data management goals, considering new trends in information management, such as big data and cloud computing. We will also provide an update on the latest product releases, such as Oracle GoldenGate 11gR2. If you will be at OpenWorld, please join us on Monday Oct 1st 10:45am at Moscone West – 3005 to hear our VP of Product Development, Brad Adelberg, present "Future Strategy, Direction, and Roadmap of Oracle’s Data Integration Platform". The Data Integration track at OpenWorld covers variety of topics and speakers. In addition to product management of Oracle GoldenGate, Oracle Data Integrator, and Enteprise Data Quality presenting product updates and roadmap, we have several customer panels and stand-alone sessions featuring select customers such as St. Jude Medical, Raymond James, Aderas, Turkcell, Paychex, Comcast, Ticketmaster, Bank of America and more. You can see an overview of Data Integration sessions here. If you are not able to attend OpenWorld, please check out our latest resources for Data Integration and Oracle GoldenGate. In the coming weeks you will see more blogs about our products’ new capabilities and what to expect at OpenWorld. I hope to see you at OpenWorld and stay in touch via our future blogs. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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Managing Operational Risk of Financial Services Processes – part 2/2

- by Sanjeev Sharma

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} In my earlier blog post, I had described the factors that lead to compliance complexity of financial services processes. In this post, I will outline the business implications of the increasing process compliance complexity and the specific role of BPM in addressing the operational risk reduction objectives of regulatory compliance. First, let’s look at the business implications of increasing complexity of process compliance for financial institutions: · Increased time and cost of compliance due to duplication of effort in conforming to regulatory requirements due to process changes driven by evolving regulatory mandates, shifting business priorities or internal/external audit requirements · Delays in audit reporting due to quality issues in reconciling non-standard process KPIs and integrity concerns arising from the need to rely on multiple data sources for a given process Next, let’s consider some approaches to managing the operational risk of business processes. Financial institutions considering reducing operational risk of their processes, generally speaking, have two choices: · Rip-and-replace existing applications with new off-the shelf applications. · Extend capabilities of existing applications by modeling their data and process interactions, with other applications or user-channels, outside of the application boundary using BPM. The benefit of the first approach is that compliance with new regulatory requirements would be embedded within the boundaries of these applications. However pre-built compliance of any packaged application or custom-built application should not be mistaken as a one-shot fix for future compliance needs. The reason is that business needs and regulatory requirements inevitably out grow end-to-end capabilities of even the most comprehensive packaged or custom-built business application. Thus, processes that originally resided within the application will eventually spill outside the application boundary. It is precisely at such hand-offs between applications or between overlaying processes where vulnerabilities arise to unknown and accidental faults that potentially result in errors and lead to partial or total failure. The gist of the above argument is that processes which reside outside application boundaries, in other words, span multiple applications constitute a latent operational risk that spans the end-to-end value chain. For instance, distortion of data flowing from an account-opening application to a credit-rating system if left un-checked renders compliance with “KYC” policies void even when the “KYC” checklist was enforced at the time of data capture by the account-opening application. Oracle Business Process Management is enabling financial institutions to lower operational risk of such process ”gaps” for Financial Services processes including “Customer On-boarding”, “Quote-to-Contract”, “Deposit/Loan Origination”, “Trade Exceptions”, “Interest Claim Tracking” etc.. If you are faced with a similar challenge and need any guidance on the same feel free to drop me a note.

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We have our standards, and we need them

- by Tony Davis

The presenter suddenly broke off. He was midway through his section on how to apply to the relational database the Continuous Delivery techniques that allowed for rapid-fire rounds of development and refactoring, while always retaining a “production-ready” state. He sighed deeply and then launched into an astonishing diatribe against Database Administrators, much of his frustration directed toward Oracle DBAs, in particular. In broad strokes, he painted the picture of a brave new deployment philosophy being frustratingly shackled by the relational database, and by especially by the attitudes of the guardians of these databases. DBAs, he said, shunned change and “still favored tools I’d have been embarrassed to use in the ’80′s“. DBAs, Oracle DBAs especially, were more attached to their vendor than to their employer, since the former was the primary source of their career longevity and spectacular remuneration. He contended that someone could produce the best IDE or tool in the world for Oracle DBAs and yet none of them would give a stuff, unless it happened to come from the “mother ship”. I sat blinking in astonishment at the speaker’s vehemence, and glanced around nervously. Nobody in the audience disagreed, and a few nodded in assent. Although the primary target of the outburst was the Oracle DBA, it made me wonder. Are we who work with SQL Server, database professionals or merely SQL Server fanbois? Do DBAs, in general, have an image problem? Is it a good career-move to be seen to be holding onto a particular product by the whites of our knuckles, to the exclusion of all else? If we seek a broad, open-minded, knowledge of our chosen technology, the database, and are blessed with merely mortal powers of learning, then we like standards. Vendors of RDBMSs generally don’t conform to standards by instinct, but by customer demand. Microsoft has made great strides to adopt the international SQL Standards, where possible, thanks to considerable lobbying by the community. The implementation of Window functions is a great example. There is still work to do, though. SQL Server, for example, has an unusable version of the Information Schema. One cast-iron rule of any RDBMS is that we must be able to query the metadata using the same language that we use to query the data, i.e. SQL, and we do this by running queries against the INFORMATION_SCHEMA views. Developers who’ve attempted to apply a standard query that works on MySQL, or some other database, but doesn’t produce the expected results on SQL Server are advised to shun the Standards-based approach in favor of the vendor-specific one, using the catalog views. The argument behind this is sound and well-documented, and of course we all use those catalog views, out of necessity. And yet, as database professionals, committed to supporting the best databases for the business, whatever they are now and in the future, surely our heart should sink somewhat when we advocate a vendor specific approach, to a developer struggling with something as simple as writing a guard clause. And when we read messages on the Microsoft documentation informing us that we shouldn’t rely on INFORMATION_SCHEMA to identify reliably the schema of an object, in SQL Server!

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PowerShell Script To Find Where SharePoint 2007 Features Are Activated

- by Brian T. Jackett

Recently I posted a script to find where SharePoint 2010 Features Are Activated. I built the original version to use SharePoint 2010 PowerShell commandlets as that saved me a number of steps for filtering and gathering features at each level. If there was ever demand for a 2007 version I could modify the script to handle that by using the object model instead of commandlets. Just the other week a fellow SharePoint PFE Jason Gallicchio had a customer asking about a version for SharePoint 2007. With a little bit of work I was able to convert the script to work against SharePoint 2007. Solution Below is the converted script that works against a SharePoint 2007 farm. Note: There appears to be a bug with the 2007 version that does not give accurate results against a SharePoint 2010 farm. I ran the 2007 version against a 2010 farm and got fewer results than my 2010 version of the script. Discussing with some fellow PFEs I think the discrepancy may be due to sandboxed features, a new concept in SharePoint 2010. I have not had enough time to test or confirm. For the time being only use the 2007 version script against SharePoint 2007 farms and the 2010 version against SharePoint 2010 farms. Note: This script is not optimized for medium to large farms. In my testing it took 1-3 minutes to recurse through my demo environment. This script is provided as-is with no warranty. Run this in a smaller dev / test environment first. 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023 024 025 026 027 028 029 030 031 032 033 034 035 036 037 038 039 040 041 042 043 044 045 046 047 048 049 050 051 052 053 054 055 056 057 058 059 060 061 062 063 064 065 066 067 068 069 070 function Get-SPFeatureActivated { # see full script for help info, removed for formatting [CmdletBinding()] param( [Parameter(position = 1, valueFromPipeline=$true)] [string] $Identity )#end param Begin { # load SharePoint assembly to access object model [void][System.Reflection.Assembly]::LoadWithPartialName("Microsoft.SharePoint") # declare empty array to hold results. Will add custom member for Url to show where activated at on objects returned from Get-SPFeature. $results = @() $params = @{} } Process { if([string]::IsNullOrEmpty($Identity) -eq $false) { $params = @{Identity = $Identity} } # create hashtable of farm features to lookup definition ids later $farm = [Microsoft.SharePoint.Administration.SPFarm]::Local # check farm features $results += ($farm.FeatureDefinitions | Where-Object {$_.Scope -eq "Farm"} | Where-Object {[string]::IsNullOrEmpty($Identity) -or ($_.DisplayName -eq $Identity)} | % {Add-Member -InputObject $_ -MemberType noteproperty -Name Url -Value ([string]::Empty) -PassThru} | Select-Object -Property Scope, DisplayName, Id, Url) # check web application features $contentWebAppServices = $farm.services | ? {$_.typename -like "Windows SharePoint Services Web Application"} foreach($webApp in $contentWebAppServices.WebApplications) { $results += ($webApp.Features | Select-Object -ExpandProperty Definition | Where-Object {[string]::IsNullOrEmpty($Identity) -or ($_.DisplayName -eq $Identity)} | % {Add-Member -InputObject $_ -MemberType noteproperty -Name Url -Value $webApp.GetResponseUri(0).AbsoluteUri -PassThru} | Select-Object -Property Scope, DisplayName, Id, Url) # check site collection features in current web app foreach($site in ($webApp.Sites)) { $results += ($site.Features | Select-Object -ExpandProperty Definition | Where-Object {[string]::IsNullOrEmpty($Identity) -or ($_.DisplayName -eq $Identity)} | % {Add-Member -InputObject $_ -MemberType noteproperty -Name Url -Value $site.Url -PassThru} | Select-Object -Property Scope, DisplayName, Id, Url) # check site features in current site collection foreach($web in ($site.AllWebs)) { $results += ($web.Features | Select-Object -ExpandProperty Definition | Where-Object {[string]::IsNullOrEmpty($Identity) -or ($_.DisplayName -eq $Identity)} | % {Add-Member -InputObject $_ -MemberType noteproperty -Name Url -Value $web.Url -PassThru} | Select-Object -Property Scope, DisplayName, Id, Url) $web.Dispose() } $site.Dispose() } } } End { $results } } #end Get-SPFeatureActivated Get-SPFeatureActivated Conclusion I have posted this script to the TechNet Script Repository (click here). As always I appreciate any feedback on scripts. If anyone is motivated to run this 2007 version script against a SharePoint 2010 to see if they find any differences in number of features reported versus what they get with the 2010 version script I’d love to hear from you. -Frog Out

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SQL to select random mix of rows fairly [migrated]

- by Matt Sieker

Here's my problem: I have a set of tables in a database populated with data from a client that contains product information. In addition to the basic product information, there is also information about the manufacturer, and categories for those products (a product can be in one or more categories). These categories are then referred to as "Product Categories", and which stores these products are available at. These tables are updated once a week from a feed from the customer. Since for our purposes, some of the product categories are the same, or closely related for our purposes, there is another level of categories called "General Categories", a general category can have one or more product categories. For the scope of these tables, here's some rough numbers: Data Tables: Products: 475,000 Manufacturers: 1300 Stores: 150 General Categories: 245 Product Categories: 500 Mapping Tables: Product Category -> Product: 655,000 Stores -> Products: 50,000,000 Now, for the actual problem: As part of our software, we need to select n random products, given a store and a general category. However, we also need to ensure a good mix of manufacturers, as in some categories, a single manufacturer dominates the results, and selecting rows at random causes the results to strongly favor that manufacturer. The solution that is currently in place, works for most cases, involves selecting all of the rows that match the store and category criteria, partition them on manufacturer, and include their row number from within their partition, then select from that where the row number for that manufacturer is less than n, and use ROWCOUNT to clamp the total rows returned to n. This query looks something like this: SET ROWCOUNT 6 select p.Id, GeneralCategory_Id, Product_Id, ISNULL(m.DisplayName, m.Name) AS Vendor, MSRP, MemberPrice, FamilyImageName from (select p.Id, gc.Id GeneralCategory_Id, p.Id Product_Id, ctp.Store_id, Manufacturer_id, ROW_NUMBER() OVER (PARTITION BY Manufacturer_id ORDER BY NEWID()) AS 'VendorOrder', MSRP, MemberPrice, FamilyImageName from GeneralCategory gc inner join GeneralCategoriesToProductCategories gctpc ON gc.Id=gctpc.GeneralCategory_Id inner join ProductCategoryToProduct pctp on gctpc.ProductCategory_Id = pctp.ProductCategory_Id inner join Product p on p.Id = pctp.Product_Id inner join StoreToProduct ctp on p.Id = ctp.Product_id where gc.Id = @GeneralCategory and ctp.Store_id=@StoreId and p.Active=1 and p.MemberPrice >0) p inner join Manufacturer m on m.Id = p.Manufacturer_id where VendorOrder <=6 order by NEWID() SET ROWCOUNT 0 (I've tried to somewhat format it to make it cleaner, but I don't think it really helps) Running this query with an execution plan shows that for the majority of these tables, it's doing a Clustered Index Seek. There are two operations that take up roughly 90% of the time: Index Seek (Nonclustered) on StoreToProduct: 17%. This table just contains the key of the store, and the key of the product. It seems that NHibernate decided not to make a composite key when making this table, but I'm not concerned about this at this point, as compared to the other seek... Clustered Index Seek on Product: 69%. I really have no clue how I could make this one more performant. On categories without a lot of products, performance is acceptable (<50ms), however larger categories can take a few hundred ms, with the largest category taking 3s (which has about 170k products). It seems I have two ways to go from this point: Somehow optimize the existing query and table indices to lower the query time. As almost every expensive operation is already a clustered index scan, I don't know what could be done there. The inner query could be tuned to not return all of the possible rows for that category, but I am unsure how to do this, and maintain the requirements (random products, with a good mix of manufacturers) Denormalize this data for the purpose of this query when doing the once a week import. However, I am unsure how to do this and maintain the requirements. Does anyone have any input on either of these items?

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Oracle ZS3 Contest for Partners: Share an unforgettable experience at the Teatro Alla Scala in Milan

- by Claudia Caramelli-Oracle

12.00 Dear valued Partner, We are pleased to launch a partner contest exclusive to our partners dedicated to promoting and selling Oracle Systems! You are essential to the success of Oracle and we want to recognize your contribution and effort in driving Oracle Storage to the market. To show our appreciation we are delighted to announce a contest, giving the winners the opportunity to attend a roundtable chaired by Senior Oracle Executives and spend an unforgettable evening at the magnificent Teatro Alla Scala in Milan, followed by a stay at the Grand Hotel et de Milan, courtesy of Oracle. Recognition will be given to 12 partner companies (10 VARs & 2 VADs) who will be recognized for their ZFS storage booking achievement in the broad market between June 1st and July 18th 2014. Criteria of Eligibility A minimum deal value of $30k is required for qualification Partners who are wholly or partially owned by a public sector organization are not eligible for participation Winners The winning VARs will be: The highest ZS3 or ZBA bookings achievers by COB on July 18th, 2014 in each Oracle EMEA region (1) The highest Oracle on Oracle (2) ZS3 or ZBA bookings achievers by COB on July 18th, 2014 in each Oracle EMEA region The winning VADs (3) will be: The highest ZS3 or ZBA bookings achiever by COB on July 18th 2014 in EMEA The highest Oracle on Oracle (2) ZS3 or ZBA bookings achiever by COB on July 18th 2014 in EMEA The Prize Winners will be invited to participate to a roundtable chaired by Oracle on Monday September 8th 2014 in Milan and to be guests of Oracle in the evening of September 8th, 2014 at the Teatro Alla Scala. The evening will comprise of a private tour of the Scala museum, cocktail reception at the elegant museum rooms and attending the performance by the renowned Soprano, Maria Agresta. Our guests will then retire for the evening to the Grand Hotel et de Milan, courtesy of Oracle. Oracle shall be the final arbiter in selecting the winners and all winners will be notified via their Oracle account manager.Full details about the contest, expenses covered by Oracle and timetable of events can be found on the Oracle EMEA Hardware (Servers & Storage) Partner Community workspace (FY15 Q1 ZFS Partner Contest). Remember: access to the community workspace requires membership. If you are not a member please register here. Good Luck!! For more information, please contact Sasan Moaveni. (1) Two VAR winners for each EMEA region – Eastern Europe & CIS, Middle East & Africa, South Europe, North Europe, UK/Ireland & Israel - as per the criteria outlined above (2) Oracle on Oracle, in this instance, means ZS3 or ZBA storage attached to DB or DB options, Engineered Systems or Sparc servers sold to the same customer by the same partner within the contest timelines.(3) Two VAD winners, one for each of the criteria outlined above, will be selected from across EMEA. Normal 0 14 false false false IT X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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eSTEP Newsletter November 2012

- by mseika

Dear Partners,We would like to inform you that the November '12 issue of our Newsletter is now available.The issue contains information to the following topics: News from CorpOracle Celebrates 25 Years of SPARC Innovation; IDC White Papers Finds Growing Customer Comfort with Oracle Solaris Operating System; Oracle Buys Instantis; Pillar Axiom OpenWorld Highlights; Announcement Oracle Solaris 11.1 Availability (data sheet, new features, FAQ's, corporate pages, internal blog, download links, Oracle shop); Announcing StorageTek VSM 6; Announcement Oracle Solaris Cluster 4.1 Availability (new features, FAQ's, cluster corp page, download site, shop for media); Announcement: Oracle Database Appliance 2.4 patch update becomes available Technical SectionOracle White papers on SPARC SuperCluster; Understanding Parallel Execution; With LTFS, Tape is Gaining Storage Ground with additional link to How to Create Oracle Solaris 11 Zones with Oracle Enterprise Manager Ops Center; Provisioning Capabilities of Oracle Enterprise Ops Center Manager 12c; Maximizing your SPARC T4 Oracle Solaris Application Performance with the following articles: SPARC T4 Servers Set World Record on Siebel CRM 8.1.1.4 Benchmark, SPARC T4-Based Highly Scalable Solutions Posts New World Record on SPECjEnterprise2010 Benchmark, SPARC T4 Server Delivers Outstanding Performance on Oracle Business Intelligence Enterprise Edition 11g; Oracle SUN ZFS Storage Appliance Reference Architecture for VMware vSphere4; Why 4K? - George Wilson's ZFS Day Talk; Pillar Axiom 600 with connected subjects: Oracle Introduces Pillar Axiom Release 5 Storage System Software, Driving down the high cost of Storage, This Provisioning with Pilar Axiom 600, Pillar Axiom 600- System overview and architecture; Migrate to Oracle;s SPARC Systems; Top 5 Reasons to Migrate to Oracle's SPARC Systems Learning & EventsRecently delivered Techcasts: Learning Paths; Oracle Database 11g: Database Administration (New) - Learning Path; Webcast: Drill Down on Disaster Recovery; What are Oracle Users Doing to Improve Availability and Disaster Recovery; SAP NetWeaver and Oracle Exadata Database Machine ReferencesARTstor Selects Oracle’s Sun ZFS Storage 7420 Appliances To Support Rapidly Growing Digital Image Library, Scottish Widows Cuts Sales Administration 20%, Reduces Time to Prepare Reports by 75%, and Achieves Return on Investment in First Year, Oracle's CRM Cloud Service Powers Innovation: Applications on Demand; Technology on Demand, How toHow to Migrate Your Data to Oracle Solaris 11 Using Shadow Migration; Using svcbundle to Create SMF Manifests and Profiles in Oracle Solaris 11; How to prepare a Sun ZFS Storage Appliance to Serve as a Storage Devise with Oracle Enterprise Manager Ops Center 12c; Command Summary: Basic Operations with the Image Packaging System In Oracle Solaris 11; How to Update to Oracle Solaris 11.1 Using the Image Packaging System, How to Migrate Oracle Database from Oracle Solaris 8 to Oracle Solaris 11; Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster; Ease the Chaos with Automated Patching: Oracle Enterprise Manager Cloud Control 12c; Book excerpt: Oracle Exalogic Elastic Cloud HandbookYou find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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Security Access Control With Solaris Virtualization

- by Thierry Manfe-Oracle

Numerous Solaris customers consolidate multiple applications or servers on a single platform. The resulting configuration consists of many environments hosted on a single infrastructure and security constraints sometimes exist between these environments. Recently, a customer consolidated many virtual machines belonging to both their Intranet and Extranet on a pair of SPARC Solaris servers interconnected through Infiniband. Virtual Machines were mapped to Solaris Zones and one security constraint was to prevent SSH connections between the Intranet and the Extranet. This case study gives us the opportunity to understand how the Oracle Solaris Network Virtualization Technology —a.k.a. Project Crossbow— can be used to control outbound traffic from Solaris Zones. Solaris Zones from both the Intranet and Extranet use an Infiniband network to access a ZFS Storage Appliance that exports NFS shares. Solaris global zones on both SPARC servers mount iSCSI LU exported by the Storage Appliance. Non-global zones are installed on these iSCSI LU. With no security hardening, if an Extranet zone gets compromised, the attacker could try to use the Storage Appliance as a gateway to the Intranet zones, or even worse, to the global zones as all the zones are reachable from this node. One solution consists in using Solaris Network Virtualization Technology to stop outbound SSH traffic from the Solaris Zones. The virtualized network stack provides per-network link flows. A flow classifies network traffic on a specific link. As an example, on the network link used by a Solaris Zone to connect to the Infiniband, a flow can be created for TCP traffic on port 22, thereby a flow for the ssh traffic. A bandwidth can be specified for that flow and, if set to zero, the traffic is blocked. Last but not least, flows are created from the global zone, which means that even with root privileges in a Solaris zone an attacker cannot disable or delete a flow. With the flow approach, the outbound traffic of a Solaris zone is controlled from outside the zone. Schema 1 describes the new network setting once the security has been put in place. Here are the instructions to create a Crossbow flow as used in Schema 1 : (GZ)# zoneadm -z zonename halt ...halts the Solaris Zone. (GZ)# flowadm add-flow -l iblink -a transport=TCP,remote_port=22 -p maxbw=0 sshFilter ...creates a flow on the IB partition "iblink" used by the zone to connect to the Infiniband. This IB partition can be identified by intersecting the output of the commands 'zonecfg -z zonename info net' and 'dladm show-part'. The flow is created on port 22, for the TCP traffic with a zero maximum bandwidth. The name given to the flow is "sshFilter". (GZ)# zoneadm -z zonename boot ...restarts the Solaris zone now that the flow is in place.Solaris Zones and Solaris Network Virtualization enable SSH access control on Infiniband (and on Ethernet) without the extra cost of a firewall. With this approach, no change is required on the Infiniband switch. All the security enforcements are put in place at the Solaris level, minimizing the impact on the overall infrastructure. The Crossbow flows come in addition to many other security controls available with Oracle Solaris such as IPFilter and Role Based Access Control, and that can be used to tackle security challenges.

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Monitoring Windows Azure Service Bus Endpoint with BizTalk 360?

- by Michael Stephenson

I'm currently working with a customer who is undergoing an initiative to expose some of their line of business applications to external partners and SAAS applications and as part of this we have been looking at using the Windows Azure Service Bus. For the first part of the project we were focused on some synchronous request response scenarios where an external application would use the Service Bus relay functionality to get data from some internal applications. When we were looking at the operational monitoring side of the solution it was obvious that although most of the normal server monitoring capabilities would be required for the on premise components we would have to look at new approaches to validate that the operation of the service from outside of the organization was working as expected. A number of months ago one of my colleagues Elton Stoneman wrote about an approach I have introduced with a number of clients in the past where we implement a diagnostics service in each service component we build. This service would allow us to make a call which would flex some of the working parts of the system to prove it was working within any SLA. This approach is discussed on the following article: http://geekswithblogs.net/EltonStoneman/archive/2011/12/12/the-value-of-a-diagnostics-service.aspx In our solution we wanted to take the same approach but we had to consider that the service clients were external to the service. We also had to consider that by going through Windows Azure Service Bus it's not that easy to make most of your standard monitoring solutions just give you an easy way to do this. In a previous article I have described how you can use BizTalk 360 to monitor things using a custom extension to the Web Endpoint Manager and I felt that we could use this approach to provide an excellent way to monitor our service bus endpoint. The previous article is available on the following link: http://geekswithblogs.net/michaelstephenson/archive/2012/09/12/150696.aspx The Monitoring Solution BizTalk 360 currently has an easy way to hook up the endpoint manager to a url which it will then call and if a successful response is returned it then considers the endpoint to be in a healthy state. We would take advantage of this by creating an ASP.net web page which would be called by BizTalk 360 and behind this page we would implement the functionality to call the diagnostics service on our Service Bus endpoint. The ASP.net page could include logic to work out how to handle the response from the diagnostics service. For example if the overall result of the diagnostics service was successful but the call to the diagnostics service was longer than a certain amount of time then we could return an error and indicate the service is taking too long. The following diagram illustrates the monitoring pattern. The diagnostics service which is hosted in the line of business application allows us to ping a simple message through the Azure Service Bus relay to the WCF services in the LOB application and we they get a response back indicating that the service is working fine. To implement this I used the exact same approach I described in my previous post to create a custom web page which calls the diagnostics service and then it would return an HTTP response code which would depend on the error condition returned or a 200 if it was successful. One of the limitations of this approach is that the competing consumer pattern for listening to messages from service bus means that you cannot guarantee which server would process your diagnostics check message but with BizTalk 360 you could simply add multiple endpoint checks so that it could access the individual on-premise web servers directly to ensure that each server is working fine and then check that messages can also be processed through the cloud. Conclusion It took me about 15 minutes to get a proof of concept of this up and running which was able to monitor our web services which had been exposed via Windows Azure Service Bus. I was then able to inherit all of the monitoring benefits of BizTalk 360 to provide an enterprise class monitoring solution for our cloud enabled API.

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The Social Enterprise: Gangnam Style

- by Mike Stiles

Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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Violation of the DRY Principle

- by Onorio Catenacci

I am sure there's a name for this anti-pattern somewhere; however I am not familiar enough with the anti-pattern literature to know it. Consider the following scenario: or0 is a member function in a class. For better or worse, it's heavily dependent on class member variables. Programmer A comes along and needs functionality like or0 but rather than calling or0, Programmer A copies and renames the entire class. I'm guessing that she doesn't call or0 because, as I say, it's heavily dependent on member variables for its functionality. Or maybe she's a junior programmer and doesn't know how to call it from other code. So now we've got or0 and c0 (c for copy). I can't completely fault Programmer A for this approach--we all get under tight deadlines and we hack code to get work done. Several programmers maintain or0 so it's now version orN. c0 is now version cN. Unfortunately most of the programmers that maintained the class containing or0 seemed to be completely unaware of c0--which is one of the strongest arguments I can think of for the wisdom of the DRY principle. And there may also have been independent maintainance of the code in c. Either way it appears that or0 and c0 were maintained independent of each other. And, joy and happiness, an error is occurring in cN that does not occur in orN. So I have a few questions: 1.) Is there a name for this anti-pattern? I've seen this happen so often I'd find it hard to believe this is not a named anti-pattern. 2.) I can see a few alternatives: a.) Fix orN to take a parameter that specifies the values of all the member variables it needs. Then modify cN to call orN with all of the needed parameters passed in. b.) Try to manually port fixes from orN to cN. (Mind you I don't want to do this but it is a realistic possibility.) c.) Recopy orN to cN--again, yuck but I list it for sake of completeness. d.) Try to figure out where cN is broken and then repair it independently of orN. Alternative a seems like the best fix in the long term but I doubt the customer will let me implement it. Never time or money to fix things right but always time and money to repair the same problem 40 or 50 times, right? Can anyone suggest other approaches I may not have considered? If you were in my place, which approach would you take? If there are other questions and answers here along these lines, please post links to them. I don't mind removing this question if it's a dupe but my searching hasn't turned up anything that addresses this question yet. EDIT: Thanks everyone for all the thoughtful responses. I asked about a name for the anti-pattern so I could research it further on my own. I'm surprised this particular bad coding practice doesn't seem to have a "canonical" name for it.

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The Social Content Conundrum

- by Mike Stiles

Here’s the social content conundrum: people who are not entertainers are being asked to entertain. Despite a world of skilled MBAs, marketing savants, technological innovators, analysts, social strategists and consultants, every development in social for brands keeps boomeranging right back to the same unavoidable truth. Success hinges on having content creators who know how to entertain the target audience. You can’t make this all about business-processes. You can’t make this all about technology, though data is critical and helps inform content. This is about having human beings who know the audience, know what they’d love to see, and can create the magic that will draw and hold them. Since showing up in the News Feed is critical for exposition and engagement, and since social ads primarily serve to amplify content that’s performing well, I’m comfortable saying content creators are becoming exponentially recruited and valued. They will no longer be commodities. They’ll be your stars. Social has fundamentally changed the relationship between brand and consumer. No longer can the customer be told to sit down, shut up, and listen to our ads. It’s now all about what consumers are willing to watch or read. Their patience for subjecting themselves to material they aren’t interested in is waning. Therefore, brands must now be producers of entertainment and information content, not merely placers of ads within someone else’s content. Social has given you a huge stage, with an audience sitting out there waiting to see what you’re going to do. What are you putting on that stage? For most corporate environments, entertaining is alien. It’s risky and subjective. Most operate around two foundational principles: control and fear. To entertain and inform with branded content, some control has to go. You control the product. Past that, control is being transferred into the hands of the consumer. The “fear first” culture also has to yield. If you strive to never make waves, you will move absolutely nothing. Because most corporations don’t house entertainers, they must be found then trusted. They’re usually a little weird. The ideas they’ll bring may seem “out there.” But like any business professional, they’ve gone through the training and experiences that make them uniquely good at what they do, even if you don’t quite understand them. It’s okay. It’s what the audience thinks that matters. Get it right, and you’ll be generating one ambassador after another who’s proud to be identified with the brand and will regularly consume and share your content. Entertainment entities are able to shape our culture and succeed beyond their wildest dreams by being beholden to one thing…what the public likes and wants. When brands put the same emphasis on crowd-pleasing content, they too will enjoy brand fame the likes of which they’ve never seen. The stage is yours. Now get out there and go for that applause.

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Using HTML5 Today part 3– Using Polyfills

- by Steve Albers

Shims helps when adding semantic tags to older IE browsers, but there is a huge range of other new HTML5 features that having varying support on browsers. Polyfills are JavaScript code and/or browser plug-ins that can provide older or less featured browsers with API support. The best polyfills will detect the whether the current browser has native support, and only adds the functionality if necessary. The Douglas Crockford JSON2.js library is an example of this approach: if the browser already supports the JSON object, nothing changes. If JSON is not available, the library adds a JSON property in the global object. This approach provides some big benefits: It lets you add great new HTML5 features to your web sites sooner. It lets the developer focus on writing to the up-and-coming standard rather than proprietary APIs. Where most one-off legacy code fixes tends to break down over time, well done polyfills will stop executing over time (as customer browsers natively support the feature) meaning polyfill code may not need to be tested against new browsers since they will execute the native methods instead. Your should also remember that Polyfills represent an entirely separate code path (and sometimes plug-in) that requires testing for support. Also Polyfills tend to run on older browsers, which often have slower JavaScript performance. As a result you might find that performance on older browsers is not comparable. When looking for Polyfills you can start by checking the Modernizr GitHub wiki or the HTML5 Please site. For an example of a polyfill consider a page that writes a few geometric shapes on a <canvas> <script src="jquery-1.7.1.min.js"><script> <script> $(document).ready(function () { drawCanvas(); }); function drawCanvas() { var context = $("canvas")[0].getContext('2d'); //background context.fillStyle = "#8B0000"; context.fillRect(5, 5, 300, 100); // emptybox context.strokeStyle = "#B0C4DE"; context.lineWidth = 4; context.strokeRect(20, 15, 80, 80); // circle context.arc(160, 55, 40, 0, Math.PI * 2, false); context.fillStyle = "#4B0082"; context.fill(); </script> The result is a simple static canvas with a box & a circle: …to enable this functionality on a pre-canvas browser we can find a polyfill. A check on html5please.com references FlashCanvas. Pull down the zip and extract the files (flashcanvas.js, flash10canvas.swf, etc) to a directory on your site. Then based on the documentation you need to add a single line to your original HTML file: <!--[if lt IE 9]><script src="flashcanvas.js"></script><![endif]—> …and you have canvas functionality! The IE conditional comments ensure that the library is only loaded in browsers where it is useful, improving page load & processing time. Like all Polyfills, you should test to verify the functionality matches your expectations across browsers you need to support. For instance the Flash Canvas home page advertises 70% support of HTML5 Canvas spec tests.

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Oracle Executive Strategy Brief: Enterprise-Grade Cloud Applications

- by B Shashikumar

Cloud Computing has clearly evolved into one of the dominant secular trends in the industry. Organizations are looking to the cloud to change how they buy and consume IT. And its no longer about just lower up-front costs. The cloud promises to deliver greater agility and free up resources to focus on innovation versus running and maintaining systems. But are organizations actually realizing these benefits? The full promise of cloud is not being realized by customers who entrust their business to multiple niche cloud providers. While almost 9 out of 10 companies expect more IT agility with cloud, only 47% are actually getting it (Source: 2011 State of Cloud Survey by Symantec). These niche cloud customers have also seen the promises of lower costs, efficiency gains, improved security, and compliance go unfulfilled. Having one cloud provider for customer relationship management (CRM) and another for human capital management (HCM), and then trying to glue these proprietary systems together while integrating to a back-office financial system can add to complexity and long-term costs. Completing a business process or generating an integrated report is cumbersome, and leverages incomplete data. Why can’t niche cloud providers deliver on the full promise of cloud? It’s simple: you still need to complete business processes. You still need reporting that enables you to take action using data from multiple systems. You still have to comply with SOX and other industry regulations. These requirements don’t go away just because you deploy in the cloud. Delivering lower up-front costs by enabling customers to buy software as a service (SaaS) is the easy part. To get real value that lasts longer than your quarterly report, it’s important to realize the benefits of cloud without compromising on functionality and while having the right level of control and flexibility. This is the true promise of cloud. Oracle’s cloud strategy centers around delivering the benefits of cloud—without compromise. We uniquely empower our customers with complete solutions and choice. From the richest functionality to integrated reporting and great user experience. It’s all available in the cloud. And it works not just with other Oracle cloud applications, but with your existing Oracle and third-party systems as well. This helps protect your current investments and extend their value as you journey to the cloud. We’ve made the necessary investments not only in our applications but also in the underlying technology that makes it all run—from the platform down to the hardware and operating system. We make it all. And we’ve engineered it to work together and be highly optimized for our customers, in the cloud. With Oracle enterprise-grade cloud applications, you get the benefits of cloud plus more power, more choice, and more confidence. Read more about how you can realize the true advantage of Cloud with Oracle Enterprise-grade Cloud applications in the Oracle Executive Strategy Brief here. You can also attend an Oracle Cloud Conference event at a city near you. Register here.

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Shrinking a Linux OEL 6 virtual Box image (vdi) hosted on Windows 7

- by AndyBaker

v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Recently for a customer demonstration there was a requirement to build a virtual box image with Oracle Enterprise Manager Cloud Control 12c. This meant installing OEL Linux 6 as well as creating an 11gr2 database and Oracle Enterprise Manager Cloud Control 12c on a single virtual box. Storage was sized at 300Gb using dynamically allocated storage for the virtual box and about 10Gb was used for Linux and the initial build. After copying over all the binaries and performing all the installations the virtual box became in the region of 80Gb used size on the host operating system, however internally it only really needed around 20Gb. This meant 60Gb had been used when copying over all the binaries and although now free was not returned to the host operating system due to the growth of the virtual box storage '.vdi' file. Once the ‘vdi’ storage had grown it is not shrunk automatically afterwards. Space is always tight on the laptop so it was desirable to shrink the virtual box back to a minimal size and here is the process that was followed. Install 'zerofree' Linux package into the OEL6 virtual box The RPM was downloaded and installed from a site similar to below; http://rpm.pbone.net/index.php3/stat/4/idpl/12548724/com/zerofree-1.0.1-5.el5.i386.rpm.html A simple internet search for ’zerofree Linux rpm’ was easy to perform and find the required rpm. Execute 'zerofree' package on the desired Linux file system To execute this package the desired file system needs to be mounted read only. The following steps outline this process. As root: # umount /u01 As root:# mount –o ro –t ext4 /u01 NOTE: The –o is options and the –t is the file system type found in the /etc/fstab. Next run zerofree against the required storage, this is located by a simple ‘df –h’ command to see the device associated with the mount. As root:# zerofree –v /dev/sda11 NOTE: This takes a while to run but the ‘-v’ option gives feedback on the process. What does Zerofree do? Zerofree’s purpose is to go through the file system and zero out any unused sectors on the volume so that the later stages can shrink the virtual box storage obtaining the free space back. When zerofree has completed the virtual box can be shutdown as the last stage is performed on the physical host where the virtual box vdi files are located. Compact the virtual box ‘.vdi’ files The final stage is to get virtual box to shrink back the storage that has been correctly flagged as free space after executing zerofree. On the physical host in this case a windows 7 laptop a DOS window was opened. At the prompt the first step is to put the virtual box binaries onto the PATH. C:\ >echo %PATH% The above shows the current value of the PATH environment variable. C:\ >set PATH=%PATH%;c:\program files\Oracle\Virtual Box; The above adds onto the existing path the virtual box binary location. C:\>cd c:\Users\xxxx\OEL6.1 The above changes directory to where the VDI files are located for the required virtual box machine. C:\Users\xxxxx\OEL6.1>VBoxManage.exe modifyhd zzzzzz.vdi compact NOTE: The zzzzzz.vdi is the name of the required vdi file to shrink. Finally the above command is executed to perform the compact operation on the ‘.vdi’ file(s). This also takes a long time to complete but shrinks the VDI file back to a minimum size. In the case of the demonstration virtual box OEM12c this reduced the virtual box to 20Gb from 80Gb which was a great outcome to achieve.

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Drive

- by erikanollwebb

Picking up where we left off, let's summarize. People have both intrinsic motivation and extrinsic motivation, and whether reward works depends a bit on what you are rewarding. Rewards don't decreased intrinsic motivation provided you know what you are getting and why, and when you reward high performance. But as anyone who has watched the great animation of Dan Pink's TED talk knows, even that doesn't tell the whole story. Although people may not be less intrinsically motivated by rewards, the impact of rewards on actual performance is a really odd questions. Larger rewards don't necessarily lead to better performance and in fact, some times lead to worse performance. Pink argues that people are driven and engaged when they have autonomy, mastery and purpose. If they can self-direct and can be good at what they do and have a sense of purpose for what they are doing, they show the highest engagement. (Personally, I would add progress to the list. My experience is that if you have autonomy, mastery and a sense of purpose but don't get a feeling that you are making any progress day to day, your level of engagement will drop rapidly.) So Pink is arguing if we could set up work so that people have a sense of purpose in what they do, have some autonomy and the ability to build mastery, you'll have better companies. And that's probably true in a lot of ways, but there's a problem. Sometimes, you have things you need to do but maybe you don't really want to do. Or that you don't really see the point of. Or that doesn't have a lot of value to you at the end of the day. Then what does a company do? Let me give you an example. I've worked on some customer relationship management (CRM) tools over the years and done user research with sales people to try and understand their world. And there's a funny thing about sales tools in CRM. Sometimes what the company wants a sales person to do is at odds with what a sales person thinks is useful to them. For example, companies would like to know who a sales person talked to at the company and the person level. They'd like to know what they talked about, when, and whether the deals closed. Those metrics would help you build a better sales force and understand what works and what does not. But sales people see that as busy work that doesn't add any value to their ability to sell. So you have a sales person who has a lot of autonomy, they like to do things that improve their ability to sell and they usually feel a sense of purpose--the group is trying to make a quota! That quota will help the company succeed! But then you have tasks that they don't think fit into that equation. The company would like to know more about what makes them successful and get metrics on what they do and frankly, have a record of what they do in case they leave, but the sales person thinks it's a waste of time to put all that information into a sales application. They have drive, just not for all the things the company would like. You could punish them for not entering the information, or you could try to reward them for doing it, but you still have an imperfect model of engagement. Ideally, you'd like them to want to do it. If they want to do it, if they are motivated to do it, then the company wins. If *something* about it is rewarding to them, then they are more engaged and more likely to do it. So the question becomes, how do you create that interest to do something?

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