Email marketing campaigns [closed]
- by Bradley Herman
We're working on building an email marketing campaign for our company and once again, my boss (designer) and I (developer) are butting heads...
She wants to create one big image for each of these emails and I'm trying to steer her towards using the traditional header-content-footer method so the text within the content will be viewable when images are blocked. Obviously as a designer, she believes in a happy world where 100% of people will open it to see whatever awesome design she made and click to go to our site.
Are there any good statistics or case-studies anyone has seen out there that would help support my stance of design being used to enhance content than design being content?