Ad-hoc taxonomy: owning the chess set doesn't mean you decide how the little horsey moves
- by Roger Hart
There was one of those little laugh-or-cry moments recently when I heard an anecdote about content strategy failings at a major online retailer. The story goes a bit like this: successful company in a highly commoditized marketplace succeeds on price and largely ignores its content team. Being relatively entrepreneurial, the founders are still…
