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  • Ad-hoc taxonomy: owning the chess set doesn't mean you decide how the little horsey moves

    - by Roger Hart
    There was one of those little laugh-or-cry moments recently when I heard an anecdote about content strategy failings at a major online retailer. The story goes a bit like this: successful company in a highly commoditized marketplace succeeds on price and largely ignores its content team. Being relatively entrepreneurial, the founders are still knocking around, and occasionally like to "take an interest". One day, they decree that clothing sold on the site can no longer be described as "unisex", because this sounds old fashioned. Sad now. Let me just reiterate for the folks at the back: large retailer, commoditized market place, differentiating on price. That's inherently unstable. Sooner or later, they're going to need one or both of competitive differentiation and significant optimization. I can't speak for the latter, since I'm hypothesizing off a raft of rumour, but one of the simpler paths to the former is to become - or rather acknowledge that they are - a content business. Regardless, they need highly-searchable terminology. Even in the face of tooth and claw resistance to noticing the fundamental position content occupies in driving sales (and SEO) on the web, there's a clear information problem here. Dilettante taxonomy is a disaster. Ok, so this is a small example, but that kind of makes it a good one. Unisex probably is the best way of describing clothing designed to suit either men or women interchangeably. It certainly takes less time to type (and read). It's established terminology, and as a single word, it's significantly better for web readability than a phrasal workaround. Something like "fits men or women" is short, by could fall foul of clause-level discard in web scanning. It's not an adjective, so for intuitive reading it's never going to be near the start of a title or description. It would also clutter up search results, and impose cognitive load in list scanning. Sorry kids, it's just worse. Even if "unisex" were an archaism (which it isn't), the only thing that would weigh against its being more usable and concise terminology would be evidence that this archaism were hurting conversions. Good luck with that. We once - briefly - called one of our products a "Can of worms". It was a bundle in a bug-tracking suite, and we thought it sounded terribly cool. Guess how well that sold. We have information and content professionals for a reason: to make sure that whatever we put in front of users is optimised to meet user and business goals. If that thinking doesn't inform style guides, taxonomy, messaging, title structure, and so forth, you might as well be finger painting.

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  • I am speaking at the Lubbock .Net User Group on March 29th

    If you live in the area, or if you are a student at Texas Tech University, come on out to the Lubbock .Net Users Group.  More details to follow. http://www.ldnug.net/ ...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • April 2010 Meeting of Israel Dot Net Developers User Group (IDNDUG)

    - by Jackie Goldstein
    Note the special date of this meeting - Thursday April 29, 2010 The April 2010 meeting of the Israel Dot Net Developers User Group will be held on Thursday April 29, 2010 .   This meeting will focus on parallel programming – in general and the support in VS 2010.  Our speaker will be Asaf Shelly, a recognized expert in parallel programming. Abstract : (1) Parallel Programming in Microsoft's Environments. The fundamentals of Windows have always been parallel. Starting with message queues...(read more)

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  • Slides from the Scottish Area User Group Meeting 25th February

    - by MartinBell
    I really enjoyed last weeks user group meeting, the interaction from everyone helped make it an excellent evening. Iain has provided these links for the two products he mentioned in the talk: The product information for Lightspeed is here and the videos for using the features are here , it can be download from here For Performance Analysis the data sheet is here and information regarding installing it can be found here with the download here . Iain’s slides are here ....(read more)

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  • 2012 Independent Oracle Users Group Survey: Closing the Security Gap

    - by jgelhaus
    What Security Gaps Do You Have? The latest survey report from the Independent Oracle Users Group (IOUG) uncovers trends in IT security among IOUG members and offers recommendations for securing data stored in enterprise databases. According to the report, “despite growing threats and enterprise data security risks, organizations that do implement appropriate detective, preventive, and administrative controls are seeing significant results.” Download a free copy of the 2012 IOUG Data Security Survey Report and find out what your business can do to close the security gap. 

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  • DevTeach/Microsoft Breakfast and User Group Tour: SharePoint 2010

    The good folks at DevTeach and Microsoft Canada will take SharePoint 2010 across Canada with Breakfast and User Group Tour: Use SharePoint 2010 to boost productivity. More info and registration here var addthis_pub="guybarrette";...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • 7 Cool Firefox Ad-ons

    <b>The Linux Box:</b> "One of the coolest things about Firefox is its extensibility. Everyone has their collection of favorite Firefox add-ons and I thought I would share mine. Some provide improved organization, some have a certain "WOW!" factor, and others just look pretty."

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  • Manchester SQL Server User Group has a new venue

    - by Testas
    Hi All   I am pplease to confirm the manchester user group has a new venue in partnership with BSS BSS, Westminster House, Minshull Street, off Portland Street, Manchester, M1 3HU Dates have been updated for the UG sessions, please take a look  Any questions please email me   Chris

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  • eFX on NetBeans Platform at Silicon Valley JavaFX User Group

    - by Geertjan
    Below you can watch (in addition to seeing Steve Chin and Ben Evans) Sven Reimers presenting eFX, a JavaFX application framework on the NetBeans Platform, yesterday at the Silicon Valley JavaFX User Group. While watching, you'll learn quite a few things about the NetBeans Platform, at the same time. In the end, you see a VisualVM clone written in JavaFX on the NetBeans Platform. Sven will also talk on this topic at NetBeans Day and during his sessions at JavaOne.

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  • San Francisco DotNetNuke User's Group

    If you are anywhere in the San Francisco Bay or Silicon Valley area this post is for you. Others are welcome, but you might find the drive a little long depending on where you are. On 3/23/2010 we are going to be holding our first DotNetNuke Users Group...(read more)...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • How to Create SharePoint Group with Custom Permissions

    Walkthrough: Programmatically Creating SharePoint Group with Custom Permission Level for SharePoint Lists.  read moreBy Alon HaviviDid you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • How to increase ad revenue

    - by Brian515
    I have an Android game in which I've included ads from Millennial Media and Admob. Between these two networks, my fill rate is consistently above 95%. Right now, I'm getting over 45,000 requests for ads per day, and I'm starting to see exponential growth. But, my eCpm for both Millennial and Admob is ridiculously low. Millennial's is $.12 and Admob's is $.01. I've been reading some other posts and it seems like people are getting between $1 and $4 per 1,000 views. How can increase mine? Thank you!

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  • Bay Area Coherence Special Interest Group Next Meeting July 21, 2011

    - by csoto
    Date: Thursday, July 21, 2011 Time: 4:30pm - 8:15pm ET (note that Parking at 475 Sansome Closes at 8:30pm) Where: Oracle Office, 475 Sansome Street, San Francisco, CA Google Map We will be providing snacks and beverages. Register! - Registration is required for building security. Presentation Line Up:? 5:10pm - Batch Processing Using Coherence in Oracle Group Policy Administration - Paul Cleary, Oracle Oracle Insurance Policy Administration (OIPA) is a flexible, rules-based policy administration solution that provides full record keeping for all policy lifecycle transactions. One component of OIPA is Cycle processing, which is the batch processing of pending insurance transactions. This presentation introduces OIPA and Cycle processing, describing the unique challenges of processing a high volume of transactions within strict time windows. It then reviews how OIPA uses Oracle Coherence and the Processing Pattern to meet these challenges, describing implementation specifics that highlight the simplicity and robustness of the Processing Pattern. 6:10pm - Secure, Optimize, and Load Balance Coherence with F5 - Chris Akker, F5 F5 Networks, Inc., the global leader in Application Delivery Networking, helps the world’s largest enterprises and service providers realize the full value of virtualization, cloud computing, and on-demand IT. Recently, F5 and Oracle partnered to deliver a novel solution that integrates Oracle Coherence 3.7 with F5 BIG-IP Local Traffic Manager (LTM). This session will introduce F5 and how you can leverage BIG-IP LTM to secure, optimize, and load balance application traffic generated from Coherence*Extend clients across any number of servers in a cluster and to hardware-accelerate CPU-intensive SSL encryption. 7:10pm - Using Oracle Coherence to Enable Database Partitioning and DC Level Fault Tolerance - Alexei Ragozin, Independent Consultant and Brian Oliver, Oracle Partitioning is a very powerful technique for scaling database centric applications. One tricky part of partitioned architecture is routing of requests to the right database. The routing layer (routing table) should know the right database instance for each attribute which may be used for routing (e.g. account id, login, email, etc): it should be fast, it should fault tolerant and it should scale. All the above makes Oracle Coherence a natural choice for implementing such routing tables in partitioned architectures. This presentation will cover synchronization of the grid with multiple databases, conflict resolution, cross cluster replication and other aspects related to implementing robust partitioned architecture. Additional Info:?? - Download Past Presentations: The presentations from the previous meetings of the BACSIG are available for download here. Click on the presentation titles to download the PDF files. - Join the Coherence online community on our Oracle Coherence Users Group on LinkedIn. - Contact BACSIG with any comments, questions, presentation proposals and content suggestions.

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  • Insanity joining Server 12.04 to Windows AD

    - by Andrew Stebenne
    I've seen lots of stuff about this error on the internet, but had no luck implementing a solution. I'm trying to use Likewise-Open to join an Ubuntu Server 12.04 machine to a Windows Active Dicrectory domain controller and having absolutely no luck. I run: sudo domainjoin-cli join my.domain.gob ADMINISTRATOR and get back (after putting in the admin password): Error: DNS_ERROR_BAD_PACKET [code 0x0000251e] A bad packet was recieved from a DNS server. Potentially the requested address does not exist. I have heard that WAD insists on being your only nameserver, and in attempts to make that work, I've tried editing /etc/resolv.conf and /etc/network/interfaces but none of that has worked either. Ideas?

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  • A Hover Ad Generator Guide

    While popup ads have been the subject of controversy among many webmasters and Internet users, the fact remains that they can be extremely lucrative. Because many webmasters have been afraid to use popups due to the controversy that surrounds them, the few webmasters who endorse them have been able to make enormous profits. However, these profits haven't come without problems and limitations.

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  • Cloud service and IM protocol advice, for a backend to group chat mobile app

    - by Jonathan
    Overview I’m going to develop an app on Android and iOS. It will allow users to set up group ‘chat rooms’ and talk on chat rooms set up by other users. The service needs to be highly scalable, such that it could accommodate a massive increase in users overnight (we can only dream). Chat requirements The chat protocol used should be flexible: it should allow me to determine who can view/post on ‘chat rooms’ based on certain other factors, as determined by the first poster/creator of the particular ‘chat room’. It should also allow for users to simply install the app and begin using the service, after only providing a simple nickname (which could be changed later). Chat protocol plans Having looked around I think the XMPP protocol is the best candidate. In particular the Multi-user chat extension looks like what I’ll need. Would this be most suited to my requirements, or do you know another potential solution? Cloud service I have been deciding between Amazon Web Services, Google App Engine and Windows Azure. I’m coming to the conclusion that Azure will be best, as it is easier to manage than AWS (ease of scalability will be a key factor in the design), I think it may be less restricted than GAE, plus Azure will soon have toolkits to allow easy interfacing with both Android and iOS phones. Is this the decision you would have made, or would you recommend/look into other cloud services? General project philosophy I have only recently started looking into this project’s feasibility, and am no expert on any of its aspects. So wherever possible I will leave the actual implementations to experts, i.e. choosing a higher-level cloud service, using a well-documented plugin of a, proven reliable, group chat protocol etc. My background I have some programming knowledge from a computer science degree. Main languages I’ve used have been Java and Python, but I don’t want this to affect design decisions for the project. The most appropriate languages for the task should be used, i.e. I don’t mind learning a lot of new skills (my current programming levels are relatively basic anyway). Thank you Thanks for reading, and any advice you have about any aspect would be greatly appreciated :-)

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