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• Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

  - by Mike Stiles

  The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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• What is a "Technical Programmer"? [closed]

  - by Mike E

  I've noticed in job posting boards a few postings, all from European companies in the games industry, for a "Technical Programmer". The job description in both was similar, having to do with tools development, 3d graphics programming, etc. It seems to be somewhere between a Technical Artist who's more technical than artist or who can code, and a Technical Director but perhaps without the seniority/experience. Information elsewhere on the position is sparse. The title seems redundant and I haven't seen any American companies post jobs by that name exactly. One example is this job posting on gamedev.net which isn't exactly thorough. In case the link dies: Subject: Technical Programmer Frictional Games, the creators of Amnesia: The Dark Descent and the Penumbra series, are looking for a talented programmer to join the company! You will be working for a small team with a big focus on finding new and innovating solutions. We want you who are not afraid to explore uncharted territory and constantly learn new things. Self-discipline and independence are also important traits as all work will be done from home. Some the things you will work with include: 3D math, rendering, shaders and everything else related. Console development (most likely Xbox 360). Hardware implementations (support for motion controls, etc). All coding is in C++, so great skills in that is imperative. As I mentioned, the job title has appeared from European companies so maybe it goes by another title in America. What other titles might this specialization of programmer go by?

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• How to build a .Net app which runs on desktop and as a Windows Service

  - by Mike

  Ok, I hope this is not too much confusing (with my poor English). I want to build a small .Net 4.0 app which monitors several other applications on a Windows Server OR on a regular Windows PC. It will have a WPF GUI with a variety of graphical controls. The app will be used in the following scenarios: If installed on a PC it should run as a “normal” single Windows desktop app If installed on a Server, it should run as a Windows Service. To use/manage the app it must have the same WPF GUI as in scenario 1 and the GUI should be run on the Server or on a remote PC At the moment I consider to write the application logic and connect it to the WPF GUI using a self-hosted WCF Data Service IN BOTH SCENARIOS. Since I’m not a pro developer I suppose it’s possible that I've missed something ;-) Will this work? Are there other/better solutions? Any answer or comment is highly appreciated.

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• Oracle ENDECA Discovery 3.1 Partner Training 3-Day Workshop

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 To find out more about the ENDECA training, and to Register for this, click here. June 24-26, 2014: Oracle Reading, UK – Free to partners in EMEA. FREE of charge to OPN member Partners, this Oracle Endeca Information Discovery (OEID) 3-day bootcamp is designed to give partners an understanding of OEID’s features, and how it complements the existing Oracle Business Intelligence suite. This workshop will provide hands-on experience with Oracle Endeca Information Discovery. Topics covered will include Data Exploration with Endeca Information Discovery, Data Ingest, Project Lifecycle, Building an Endeca Server data model and advanced modeling techniques, and Working with Studio. You will also learn about working with ETL components for content acquisitions and other aspects of the project such as security. After taking this course, you will be well prepared to architect, build, demo, and implement an end-to-end Endeca Information Discovery solution. If you are a Bigdata Analytics Architect or Developer, BI or Data Warehouse Architect, developer or consultant, you don’t want to miss this 3-day workshop. Click here to Register for this. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Chrome Countdown Extension [migrated]

  - by Mike Saffold

  I have modified this countdown script to countdown to 4:20pm everyday. I have attempted to create a Google Chrome app that displays the countdown. The javascript is supposed replace a paragraph tag with id of "note" with the time left. It works when I load the page in chrome, but does not work when I load the extension. Example, if I put: <p id="note">asdf</a> I get just the text, "asdf", but when I open the html file I get the countdown. Here is the manifest.json file: { "name": "My First Extension", "version": "1.0", "manifest_version": 2, "description": "The first extension that I made.", "browser_action": { "default_icon": "icon.png", "default_popup": "popup.html" } } Here is the popup.html code: <html> <head> <title>4:20PM Countdown</title> <!-- Our CSS stylesheet file --> <link rel="stylesheet" href="http://fonts.googleapis.com/css?family=Open+Sans+Condensed:300" /> <link rel="stylesheet" href="http://treesmoke.com/cd/assets/css/styles.css" /> <link rel="stylesheet" href="http://treesmoke.com/cd/assets/countdown/jquery.countdown.css" /> </head> <body> <p id="note">asdf</p> <!-- JavaScript includes --> <script type="text/javascript" src="http://code.jquery.com/jquery-1.7.1.min.js"></script> <script type="text/javascript" src="http://treesmoke.com/cd/assets/countdown/jquery.countdown.js"></script> <script type="text/javascript" src="http://treesmoke.com/cd/assets/js/script.js"></script> </body> </html> Here's the popup.html page, showing that the script works. Thanks guys, it isn't that big of a deal if I can't get it to work. I was just bored and decided to learn a little.

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• The Social Enterprise: Gangnam Style

  - by Mike Stiles

  Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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• VB multiline string as XML Literals

  - by Mike Koerner

  Probably known by most programmers, but I want to document it so I can find it myself later.An easy way to create a multiline VB string is to create a xml literal and use the valueDim myTest = <string>Here is a multiline string that I want to use insome other code.  Ithelps the readability andcut and paste functionality.Even if this is a poor example</string>Dim strInside as string = myTest.value

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• OOW 2012: Slides Download

  - by Mike Dietrich

  Hm ... you might ask yourself why there are no Oracle Database 12c slides available for download, neither in the OOW 2012 content system nor on our blog (and I believe nowhere else). Simple reason: As long as Oracle Database 12c is not released and available we are not allowed to offer slides for download. Therefore people were simply taking pictures during the 12c sessions with their phones, iPods and cameras. Roy took a nice shot: Sorry for that - we'll make the content available as soon as Oracle Database 12c gets released. In between you can download our OOW 2012 talk Database Upgrades on Steroids: Real Speed, Real Customers, Real Secrets as PDF (3.4MB) - but the 12c content is currently not in that PDF. But a lot of information applies to your source database and/or to any upgrade - so it still might be helpful. And unfortunately the same 12c rule applies to the slides guiding you through our Hands-On-Lab on Tuesday. Thanks

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• The Social Content Conundrum

  - by Mike Stiles

  Here’s the social content conundrum: people who are not entertainers are being asked to entertain. Despite a world of skilled MBAs, marketing savants, technological innovators, analysts, social strategists and consultants, every development in social for brands keeps boomeranging right back to the same unavoidable truth. Success hinges on having content creators who know how to entertain the target audience. You can’t make this all about business-processes. You can’t make this all about technology, though data is critical and helps inform content. This is about having human beings who know the audience, know what they’d love to see, and can create the magic that will draw and hold them. Since showing up in the News Feed is critical for exposition and engagement, and since social ads primarily serve to amplify content that’s performing well, I’m comfortable saying content creators are becoming exponentially recruited and valued. They will no longer be commodities. They’ll be your stars. Social has fundamentally changed the relationship between brand and consumer. No longer can the customer be told to sit down, shut up, and listen to our ads. It’s now all about what consumers are willing to watch or read. Their patience for subjecting themselves to material they aren’t interested in is waning. Therefore, brands must now be producers of entertainment and information content, not merely placers of ads within someone else’s content. Social has given you a huge stage, with an audience sitting out there waiting to see what you’re going to do. What are you putting on that stage? For most corporate environments, entertaining is alien. It’s risky and subjective. Most operate around two foundational principles: control and fear. To entertain and inform with branded content, some control has to go. You control the product. Past that, control is being transferred into the hands of the consumer. The “fear first” culture also has to yield. If you strive to never make waves, you will move absolutely nothing. Because most corporations don’t house entertainers, they must be found then trusted. They’re usually a little weird. The ideas they’ll bring may seem “out there.” But like any business professional, they’ve gone through the training and experiences that make them uniquely good at what they do, even if you don’t quite understand them. It’s okay. It’s what the audience thinks that matters. Get it right, and you’ll be generating one ambassador after another who’s proud to be identified with the brand and will regularly consume and share your content. Entertainment entities are able to shape our culture and succeed beyond their wildest dreams by being beholden to one thing…what the public likes and wants. When brands put the same emphasis on crowd-pleasing content, they too will enjoy brand fame the likes of which they’ve never seen. The stage is yours. Now get out there and go for that applause.

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• Migration a database from 32bit to 64bit

  - by Mike Dietrich

  Database migrations from an 32bit environment to an 64bit environment keeping the same platform architecture (e.g. moving an Oracle 10.2.0.5 database from MS Windows XP 32bit to MS Windows Server 2003 64bit) does not happen that often anymore. But still we see them getting done. And there are a few things to note when doing such a move. First of all the important question is:Will you upgrade your database as part of this move - Yes or No? If you say "Yes" then you are almost done with that topic as we will take care of that bitnes move during the upgrade. The only thing you have to take care is OLAP in case you are using OLAP Option with Analytic Workspaces (AW) by yourself. Those store data in Binary LOBs - and in order to move AWs from 32bit to 64bit you have to export your AWs prior to the move - and import them later on. People who don't use OLAP don't have to take care on this. But if you say "No" (meaning: no upgrade actions involved - you keep your database version) then you have to make sure to invalidate all packages and stored code in the database before you shutdown your database in the 32bit environment and prior to moving it over. And the same rule as above for OLAP applies once you use the OLAP Option. In the source environment: startup upgrade;    -- [or startup migrate; -- for Oracle 9i] @?/rdbms/admin/utlirp.sqlshutdown immediate In the destination environment: startup upgrade @?/olap/admin/xumuts.plb --Only if OLAP Option is installed@?/rdbms/admin/utlrp.sql The script utlirp.sql will invalidate all packages and stored code, utlrp.sql will recompile - and xumuts.plb will rebuild the OLAP Analytic Workspaces in case you have the OLAP Option installed.

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• Disabled WiFi but it keeps re-enabling itself; want it to stay disabled

  - by Mike Uresti

  I have an Alienware X51 desktop with a wireless card, I have it connected via ethernet and want to permanently disable WiFi from ever using itself. When running Windows, I go to device manager and rightclick-disable the Wireless card and that takes care of my problem. Is there a similar method using Ubuntu 14.04? For now, I click on the network icon in the system tray and uncheck 'Enable wifi' but it seems to turn itself back on as I use my computer, I think I have the incident isolated to something with Steam. It seems like after I start the Steam client it always is re-enabled. Hopeful answer: Just disable/remove/block wireless card from ever working.

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• Homepage not showing on Google

  - by MIke Mayberry

  About six weeks ago my homepage (mayberrykayakingdotcodotuk) disappeared from the google organic search for "kayaking pembrokeshire" despite it having been number 2 within a few weeks of it's launch last summer. My previous site (www.mikemayberrykayakingdotcodotuk) had been 2nd for about six years and has 301 redirects for all pages to the new site. Google toolbar still rates the homepage as 3/10 and the domain is still showing in search results, just not the homepage. A little research suggests that this is most likely to be due to an issue with google treating two pages as identical content (one with www. and one with not) since the changes in their algorithms around that time and that the way to fix this is to add some code somewhere. This makes sense to me as my print advertising doesn't have the www part of the address. I have cpanel access but a limited knowledge on web coding, having picked things up as I've gone along and paid for designers etc., when needed. Would someone be able to let me know where I have to go to add the code and what code I need to add to redirect the crawlers to one page? Or is there another issue that is causing this? Thanks in advance.

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• Getting data from a webpage in a stable and efficient way

  - by Mike Heremans

  Recently I've learned that using a regex to parse the HTML of a website to get the data you need isn't the best course of action. So my question is simple: What then, is the best / most efficient and a generally stable way to get this data? I should note that: There are no API's There is no other source where I can get the data from (no databases, feeds and such) There is no access to the source files. (Data from public websites) Let's say the data is normal text, displayed in a table in a html page I'm currently using python for my project but a language independent solution/tips would be nice. As a side question: How would you go about it when the webpage is constructed by Ajax calls?

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• No mention of ARM versions of Lubuntu .. on the main website?

  - by Mike

  Just a question for the Lubuntu team really - I am a huge fan of Lubuntu - thank you and congratulations on creating a great distribution. I am just surprised to notice that, the main website doesn't mention that there are ARM versions - or provide any links to download. Is that because they are 'unofficial' in some sense ? I am running Lubuntu 11.10 on an Allwinner A10 device (the MK802) and it works a treat. Don't "hide your light" guys - tell the world Lubuntu is a cracking OS for ARM systems.

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• Finalists for Community Manager of the Year Announced

  - by Mike Stiles

  For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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• Rules Manager and Expression Filter getting removed

  - by Mike Dietrich

  I doubt that many people are using the Oracle features "Rules Manager" and "Expression Filter" as usually people handle these things (such as ensuring that a zip code or a car number plate has a certain format) within the application code and not inside the database. Oracle Beehive for instance uses that just on the side.  Anyway, just learned today that Rules Manager and Expression Filter components will get removed once our next database release most likely called Oracle Database 12c will get released. So before upgrading to Oracle Database 12c you can remove EXF and RUL components (SELECT COMP_ID FROM DBA_REGISTRY WHERE COMP_ID IN ('EXF','RUL'); ). You'd simply do that by executing the following script before upgrade:SQL> @?/rdbms/admin/catnoexf.sqlThis will clean up Rules Manager and Expression Filter components inside the database. You could run ?/rdbms/admin/catnorul.sql before but I believe catnoexf.sql will clean up everything already. And you'll find all this information plus guidelines for migration of existing content in MOS Note: 1233535.1 - Obsolescence Notice: Rules Manager and Expression Filter Features of Oracle Database -M.

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• Test Drive for Partners on Oracle Endeca Information Discovery

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Specifically for Oracle Partners, this half-day hands-on workshop allows you to experience Information Discovery from Oracle in order to: Understand Information Discovery and how it compliments classic BI solutions Use Search and Guided Navigation to see how structured and unstructured information can be rapidly brought together to unlock hidden value Explore all of your data in any format and from any source including social media, market surveys and reports Lay the foundation for helping business users who need fast answers to new questions Experience the amazing performance of Endeca on Oracle's in memory Exalytics machine Agenda After an introduction to Oracle Endeca Information Discovery, follow a self-paced, supervised, hands-on tutorial where you will see how easy it is to: Use Guided Navigation and Search to explore structured and unstructured data Rapidly integrate new and changing data sources such as Social Media Build new Discovery user interfaces Rapidly respond to changing business needs and data environments And ask questions of Oracle's Business Analytics experts throughout When 14th March 2013, Registration 9:00 a.m. - finish by 1:00 p.m.      Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Register Now What: Oracle Endeca Information Discovery Test Drive Where: Oracle City Office, 1 South Place, London, EC2M 2RB

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• Drop in service for account management, authentication, identity?

  - by Mike Repass

  I'm building an Android app and associated set of web services for uploading/downloading data. I need a basic (no frills) solution for account management (register, login, logout, verify credentials/token). What open source / third party solutions exist for this scenario? I need: create a new account db based on a salt simple web service to create a new account simple web service to authenticate supplied credentials and return some sort of token That's it, I can get by without 'fancy' email activation or password reset for the time being. Are there off-the-shelf components for this? Should I just use a 'blank' django or rails app to get this done? Seems crazy for everyone to be doing CREATE TABLE user_accounts ... Thoughts? Thank you.

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• Moms on Mobile: Are They Way Ahead of You?

  - by Mike Stiles

  You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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• Where does a "Technical Programmer" fit in, and what does the title mean? [closed]

  - by Mike E

  Was: "What is a 'Technical Programmer'"? I've noticed in job posting boards a few postings, all from European companies in the games industry, for a "Technical Programmer". The job description was similar, having to do with tools development, 3d graphics programming, etc. It seems to be somewhere between a Technical Artist who's more technical than artist or who can code, and a Technical Director but perhaps without the seniority/experience. Information elsewhere on the position is sparse. The title seems redundant and I haven't seen any American companies post jobs by that name, exactly. One example is this job posting on gamedev.net which isn't exactly thorough. In case the link dies: Subject: Technical Programmer Frictional Games, the creators of Amnesia: The Dark Descent and the Penumbra series, are looking for a talented programmer to join the company! You will be working for a small team with a big focus on finding new and innovating solutions. We want you who are not afraid to explore uncharted territory and constantly learn new things. Self-discipline and independence are also important traits as all work will be done from home. Some the things you will work with include: 3D math, rendering, shaders and everything else related. Console development (most likely Xbox 360). Hardware implementations (support for motion controls, etc). All coding is in C++, so great skills in that is imperative. Revised Summarised Question: So, where does a programmer of this nature fit in to software development team? If I had these on my team, what tasks am I expecting them to complete? Can I ask one to build a new level editor, or optimize the rendering engine? It doesn't seem to be a "tools programmer" which focuses on producing artist tools, often in high-level languages like C#, Python, or Java. Nor does it seem to be working directly on the engine, nor a graphics programmer, as such. Yet, a strong C++ requirement, which was mirrored in other postings besides this one I quoted. Edited To Add As far as it being a low-level programmer, I had considered that but lacking from the posting was a requirement of Assembly. Instead, they tend to require familiarity with higher-level hardware APIs such as DirectX, or DirectInput. I wasn't fully clear in my original post. I think, however, that Mathew Foscarini has it right in his answer, so barring someone who definitely works with or as a "Technical Programmer" stepping in to provide a clearer explanation, I'll go with that. A generalist, which also fits the description of a more-technical-than-artist TA.

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• Endeca Information Discovery 3-Day Hands-on Training Boot-Camp

  - by Mike.Hallett(at)Oracle-BI&EPM

  For Oracle Partners, on October 15-17, 2012 in Paris, France: Register here. The Oracle Endeca Information Discovery (OEID) Boot-Camp is designed to give partners an understanding of OEID’s features, and how it complements the existing Oracle Business Intelligence suite. Participants will learn how to develop & implement solutions using a Data Discovery method.  Training is in English. What will be covered? The Oracle Endeca Information Discovery (OEID) Boot Camp is a three-day class with a combination of lecture and hands-on exercises, tailored to make participants aware of the Oracle Endeca Information Discovery platform, and to gain valuable skills for the implementation of projects.   Prerequisites You must bring a laptop with you for the Hands-on labs: Attendees should have experience and familiarity with the basic concepts of business intelligence and be OPN Partners with Gold or above membership.  This training is free to OPN Partners. Click here for more information. Where and When ? Monday, October 15th until Wednesday, October 17th included  9:00 - 18:00 Oracle France 15, boulevard Charles de Gaulle 92715 Colombes: Access Venue Map Register here  : NOTE there is a Limited number of seats, you will get confirmation within 2 weeks.

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• Exalytics OBI11g Partner Training 3-day hands-on Workshops

  - by Mike.Hallett(at)Oracle-BI&EPM

  These FREE to OPN Partners hands-on workshops highlight both the hardware and software components that are engineered to work together to deliver Oracle Exalytics - an optimized version of the industry-leading Oracle TimesTen In-Memory Database with analytic extensions, a highly scalable Oracle server designed specifically for in-memory business intelligence, and Oracle's proven Business Intelligence Foundation (OBI 11g v 11.1.1.6 and Essbase) with enhanced visualization capabilities and performance optimizations. Priority will be given to Partner individuals who have passed or scheduled to take the Oracle Business Intelligence Foundation Suite 11g Essentials (1Z1-591) exam, and to Partners who have purchased an Exalytics for their own data centres to demonstrate it to their clients. Topics covered will include: Exalytics Architectural Overview Upgrade and Lifecycle Management Times Ten for Exalytics Summary Advisor Utility Essbase and EPM System on Exalytics Dashboard and Analysis Interactions OBIEE 11.1.1.6 Features and Advanced Topics After taking this course, you will be well prepared to architect, build, demo, and implement an end-to-end Exalytics solution.You will also be able to extend your current analytical and enterprise performance management application implementations with numerous Oracle technologies specifically enhanced to take advantage of the compute capacity and in-memory capabilities of Oracle Exalytics. Prerequisites Experience and understanding of OBIEE 11g is required ·       Previous attendance of Oracle Business Intelligence Foundation Suite Workshop or BIEE 11g Introduction Workshop is highly recommended, and priority will be given to Partner individuals who have passed or scheduled to take the Oracle Business Intelligence Foundation Suite 11g Essentials (1Z1-591) exam. Good understanding of data warehousing and data modelling for reporting and analysis purpose.  Strong experience with database technologies preferred Attendee to provide their own laptops which must meet the following minimum hardware/software requirements: Hardware Minimum 8GB RAM 60 GB free disk space (includes staging) USB 2.0 port (at least one available) It is strongly recommended that you bring a mouse. You will be working in a development environment and using the mouse heavily. Software One of the following operating systems: 64-bit Windows host/laptop OS 64-bit host/laptop OS with a Windows VM (XP, Server, or Win 7, BIC2g, etc.) Internet Explorer 7.x/8.x or Firefox 3.5.x WINRAR or 7ziputility to unzip workshop files: Download-able from http://www.win-rar.com/download.html Download-able from http://www.7zip.com/ Oracle VirtualBox 4.0.2 or higher Downloadable from http://www.virtualbox.org/wiki/Downloads CPU virtualization mode needs to be enabled. We will provide guidance on the day of the workshop.  Attendees will be given a VirtualBox image containing a pre-installed Oracle Exalytics environment. Register Here for 3-day Workshops: 11-Dec-12 Birmingham UK 29-Jan-13 Utrecht NL 12-Feb-13 Frankfurt Germany 12-Mar-13 Moscow Russia

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• How does a single programmer make a game?

  - by Mike

  I have always been a software developer, but lately I've been wanting to get into games. The only thing stopping me is the fact that I'm a programmer, not an artist. I've made some simple stuff, Tetris, 2D chess things like that but I can't do much art and that's really what holds me back. Now the problem is, I've yet to go to college so most commercial projects wouldn't accept me even to work for free and learn a bit especially with my lack of experience in games and any indie projects I've looked into really have an issue with responding to people interested, or actually completing (or starting really, most don't get past the ideas on paper) the project they want to do. I've looked around locally for artists, anyone who can do modeling, textures or animating or even anyone with some ability to make some more advanced 2D assets to get something like a side-scrolling RPG or something but haven't been able to find anyone. So how do you guys do it? Do I really just have to wait until I can go to college to see if I like working with games or is there some way I can get art (for free, anything I do is just going to be for fun so I don't want to have to sink money into it) and just start messing around on my own? Or am I just having bad luck and not looking in the right places for other people interested in having me help? I'm not looking for anything in particular, just something to fill some time with and see if I like making games. If not, well I'll go back to my software projects. I just have one more year of highschool and I'd like to try a few different areas before I go to college.

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• Is Your Company Social on the Inside?

  - by Mike Stiles

  As we talk about the extension of social from an outbound-facing marketing tool to a platform that will reach across the entire enterprise, servicing multiple functions of that enterprise, it might be time to take a look at how social can be effectively employed for internal communications. Remember the printed company newsletter? Yeah, nobody reads it. Remember the emailed company newsletter? Yeah, nobody reads it. Why not? Shouldn’t your employees care about the company more than anything else in life and be voraciously hungry for any information related to it? The more realistic prospect is that a company’s employees don’t behave much differently at work where information is concerned than they do in their personal lives. They “tune in” to information that’s immediately relevant to them, that peaks their interest, and/or that’s presented in a visually engaging way. That currently makes an internal social platform the most ideal way to communicate within the organization. It not only facilitates more immediate, more targeted (and thus more relevant) messaging from the company out to employees, it sets a stage for employees to communicate with each other and efficiently get answers to questions from peers. It’s a collaboration tool on steroids. If you build such an internal social portal and you do it right, will employees use it? Considering social media has officially been declared more addictive than cigarettes, booze and sex…probably. But what does it mean to do an internal social platform “right”? The bar has been set pretty high. Your employees are used to Twitter and Facebook, and would roll their eyes at anything less simple or harder to navigate than those. All the Facebook best practices would apply to your internal social as well, including the importance of managing posting frequency, using photos and video, moderation & response, etc. And don’t worry, you won’t be the first to jump in. WPP's global digital agency Possible has its own social network called Colab. Nestle has “The Nest.” Red Robin’s got one. I myself got an in-depth look at McGraw-Hill’s internal social platform at Blogwell NYC. Some of these companies are building their own platforms, others are buying them off the shelf or customizing readymade solutions. But you won’t be the last either. Prescient Digital Media and the IABC learned 39% of companies don’t offer employees any social tools. Not a social network, not discussion forums, not even IM. And a great many continue to ban the use of Facebook and Twitter on the premises. That’s pretty astonishing since social has become as essential a modern day communications tool as the telephone. But such holdouts will pay a big price for being mired in fear while competitors exploit social connections unchallenged. Fish where the fish are. If social has become the way people communicate and take in information, let that be the way communication is trafficked in the organization.

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• How can I manage keyboard shortcuts in 11.10 Oneric?

  - by Mike

  In 10.04, I've had a keyboard shortcut defined via it's keyboard settings applet. Recently I have upgraded to 11.10 (I use gnome-classic). This shortcut still works, but I can't find it in System Setting's Keyboard applet. This means I don't know how to disable it. Not that it bothers me too much (now, at least), but not being able to control my own computer doesn't seem very pleasant. Where does Ubuntu store my keyboard shortcuts? BTW, I do not use compiz, and I can't find my shortcut in gconf either.

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