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  • How Big Data and Social Won the Election

    - by Mike Stiles
    The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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  • Sharing unique links on social media vs SEO

    - by MJWadmin
    We're currently implementing a voucher system on our site which will allow our users to obtain a 25+% discount on certain products, provided they donate 10% of the purchase price to charity. We will offer the ability to share the discounts via social media in return for larger discounts to the sharer for each person who clicks through the link and buys an item. I understand that social links have SEO benifits, but this appears to be based on lots of people sharing the same link. If our voucher users share a unique link i.e. http://ourdomain.com/sipsfesdf rather than a fixed link http://ourdomain.com/product-name will we still receive the same benifts? Should we instead share something like http://ourdomain.com/product-name/sipsfesdf Thanks in advance.

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  • Plataforma social Google+ innovación para desarrolladores

    Plataforma social Google+ innovación para desarrolladores En este programa presentaremos una visión general de las novedades tecnológicas desde el equipo de relaciones para desarrolladores de la región de sur de Latinoamérica. Seguiremos presentando nuestro enfoque de desarrollo, ingeniería y las mejores prácticas para implementar tecnología Google favoreciendo la evolución de soluciones tecnológicas. Luego nos introduciremos en un escenario técnico en donde analizaremos la solución de social de Google+ para desarrolladores, opciones y posibilidad de innovar en este ecosistema. Finalmente estaremos conversando con la comunidad de desarrollo, resolviendo un desafío técnico y premiando todo el talento regional. From: GoogleDevelopers Views: 0 0 ratings Time: 00:00 More in Education

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  • Google apporte une refonte à l'interface de son réseau social Google+, les développeurs mécontents

    Google apporte une refonte à l'interface de Google+ les développeurs mécontents Google est aux trousses de Facebook, et ne souhaite pas se laisser distancer par le réseau social. Après la mise à jour de Facebook avec l'introduction de Timeline, c'est au tour du réseau social Google+ de subir un lifting complet de son interface. Le géant de la recherche a annoncé dans un billet de blog une refonte du design du site qui se rapproche un peu plus de Facebook. L'interface conçue autour de la simplification et de la personnalisation, dispose désormais d'un ruban à gauche de l'écran donnant accès aux fonctionnalités les plus usuelles comme les photos et les profil...

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  • Social Media JSR 357 NOT approved by Executive Committee

    - by alexismp
    JSR 357 (Social Media API) has not passed the initial ballot which means, according to the JCP rules, that "the JSR submitter(s) who may revise the JSR and resubmit it within 14 days". Given the comments associated with the negative votes, it may be challenging for the submitters to address the concerns about the scope assessed by many as being too wide. Standardization is a difficult task and the JCP (the Executive Committee in fact) played its role by pointing out the challenges ahead of such a JSR as it was envisioned by its submitters, and thus the risk of never completing. If anything this proves that the JCP is working as expected. For those disappointed that Java will not get a standard "Social Media API" (for now at least), let me remind you of the recent open-sourcing of DaliCore.

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  • help in the Donalds B. Johnson's algorithm, i cannot understand the pseudo code (PART II)

    - by Pitelk
    Hi all , i cannot understand a certain part of the paper published by Donald Johnson about finding cycles (Circuits) in a graph. More specific i cannot understand what is the matrix Ak which is mentioned in the following line of the pseudo code : Ak:=adjacency structure of strong component K with least vertex in subgraph of G induced by {s,s+1,....n}; to make things worse some lines after is mentins " for i in Vk do " without declaring what the Vk is... As far i have understand we have the following: 1) in general, a strong component is a sub-graph of a graph, in which for every node of this sub-graph there is a path to any node of the sub-graph (in other words you can access any node of the sub-graph from any other node of the sub-graph) 2) a sub-graph induced by a list of nodes is a graph containing all these nodes plus all the edges connecting these nodes. in paper the mathematical definition is " F is a subgraph of G induced by W if W is subset of V and F = (W,{u,y)|u,y in W and (u,y) in E)}) where u,y are edges , E is the set of all the edges in the graph, W is a set of nodes. 3)in the code implementation the nodes are named by integer numbers 1 ... n. 4) I suspect that the Vk is the set of nodes of the strong component K. now to the question. Lets say we have a graph G= (V,E) with V = {1,2,3,4,5,6,7,8,9} which it can be divided into 3 strong components the SC1 = {1,4,7,8} SC2= {2,3,9} SC3 = {5,6} (and their edges) Can anybody give me an example for s =1, s= 2, s= 5 what if going to be the Vk and Ak according to the code? The pseudo code is in my previous question in http://stackoverflow.com/questions/2908575/help-in-the-donalds-b-johnsons-algorithm-i-cannot-understand-the-pseudo-code and the paper can be found at http://stackoverflow.com/questions/2908575/help-in-the-donalds-b-johnsons-algorithm-i-cannot-understand-the-pseudo-code thank you in advance

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  • What is a good measure of strength of a link and influence of a node?

    - by Legend
    In the context of social networks, what is a good measure of strength of a link between two nodes? I am currently thinking that the following should give me what I want: For two nodes A and B: Strength(A,B) = (neighbors(A) intersection neighbors(B))/neighbors(A) where neighbors(X) gives the total number of nodes directly connected to X and the intersection operation above gives the number of nodes that are connected to both A and B. Of course, Strength(A,B) != Strength(B,A). Now knowing this, is there a good way to determine the influence of a node? I was initially using the Degree Centrality of a node to determine its "influence" but I somehow think its not a good idea because just because a node has a lot of outgoing links does not mean anything. Those links should be powerful as well. In that case, maybe using an aggregate of the strengths of each node connected to this node is a good idea to estimate its influence? I'm a little confused. Does anyone have any suggestions?

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  • Add Social Elements to Your Gmail Contacts with Rapportive

    - by Matthew Guay
    Would you like to discover more about your contacts?  Xobni is a great tool for this in Outlook, and thanks to a small plugin for Gmail, you can get similar functionality right from your favorite webmail app. Setup Rapportive on Your Gmail Browse to the Rapportive site (link below), and click install to add it to your browser.  Rapportive currently only supports Firefox and Google Chrome.  In this test, we installed it on Google Chrome.  Notice that Chrome warns Rapportive may access your private data from Gmail, though Rapportive says that they only use this data securely on your computer or their servers. Next time you log into Gmail, open a message to see the new Rapportive sidebar.  Click Log in to get started. Choose if you want to let Rapportive to access your data. Finally, choose whether to stay logged into Rapportive or to log out when you log out of Gmail.   Using Rapportive Now, when you open an email, you should see more information about your contact on the right side of the message where you usually see Google AdSense ads. You may see an avatar, short bio, and links to their social networks.  You can add notes about a contact also, which lets you use Rapportive as a CRM. You may see more information on some contacts.  Here we see a contact that shows recent Tweets and links to several social networks. Take Rapportive Further You can add more features to Rapportive with Raplets, which are small extensions that add more information or CRM functionality.  To add these, click the Rapportive button on the top of Gmail, and select Add Raplets to Rapportive. Find a Raplet you want, and click Add This. A popup will open to give you more information about the Raplet; click the Add button at the bottom if you still want it. And, if you’re wish to close Rapportive without logging out of Gmail, click the Rapportive link in Gmail and select Log out. Conclusion Whether you want to find out more about your contacts or keep track of notes about them, Rapportive is a great way to do this from Gmail.  With tools like this, Gmail gets a bit more powerful and feels more like a desktop application. If you would like this type of functionality in Outlook, check out our article on how to power up Outlook’s search and contacts with Xobni. Add Rapportive to Gmail Similar Articles Productive Geek Tips How to Import Gmail Contacts Into Outlook 2007Enhance Your Gmail Account in ChromeFigure out which Online accounts are selling your email to spammersAdd Social Bookmarking (Digg This!) Links to your Wordpress BlogFix for New Contact Group Button Not Displaying in Vista TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows Easily Search Food Recipes With Recipe Chimp Tech Fanboys Field Guide Check these Awesome Chrome Add-ons iFixit Offers Gadget Repair Manuals Online Vista style sidebar for Windows 7 Create Nice Charts With These Web Based Tools

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  • Is Cloud Security Holding Back Social SaaS?

    - by Mike Stiles
    The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security. Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be. But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year. With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies. An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider? The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data. And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud. Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT. @mikestilesPhoto: stock.xchng

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  • Reading graph inputs for a programming puzzle and then solving it

    - by Vrashabh
    I just took a programming competition question and I absolutely bombed it. I had trouble right at the beginning itself from reading the input set. The question was basically a variant of this puzzle http://codercharts.com/puzzle/evacuation-plan but also had an hour component in the first line(say 3 hours after start of evacuation). It reads like this This puzzle is a tribute to all the people who suffered from the earthquake in Japan. The goal of this puzzle is, given a network of road and locations, to determine the maximum number of people that can be evacuated. The people must be evacuated from evacuation points to rescue points. The list of road and the number of people they can carry per hour is provided. Input Specifications Your program must accept one and only one command line argument: the input file. The input file is formatted as follows: the first line contains 4 integers n r s t n is the number of locations (each location is given by a number from 0 to n-1) r is the number of roads s is the number of locations to be evacuated from (evacuation points) t is the number of locations where people must be evacuated to (rescue points) the second line contains s integers giving the locations of the evacuation points the third line contains t integers giving the locations of the rescue points the r following lines contain to the road definitions. Each road is defined by 3 integers l1 l2 width where l1 and l2 are the locations connected by the road (roads are one-way) and width is the number of people per hour that can fit on the road Now look at the sample input set 5 5 1 2 3 0 3 4 0 1 10 0 2 5 1 2 4 1 3 5 2 4 10 The 3 in the first line is the additional component and is defined as the number of hours since the resuce has started which is 3 in this case. Now my solution was to use Dijisktras algorithm to find the shortest path between each of the rescue and evac nodes. Now my problem started with how to read the input set. I read the first line in python and stored the values in variables. But then I did not know how to store the values of the distance between the nodes and what DS to use and how to input it to say a standard implementation of dijikstras algorithm. So my question is two fold 1.) How do I take the input of such problems? - I have faced this problem in quite a few competitions recently and I hope I can get a simple code snippet or an explanation in java or python to read the data input set in such a way that I can input it as a graph to graph algorithms like dijikstra and floyd/warshall. Also a solution to the above problem would also help. 2.) How to solve this puzzle? My algorithm was: Find shortest path between evac points (in the above example it is 14 from 0 to 3) Multiply it by number of hours to get maximal number of saves Also the answer given for the variant for the input set was 24 which I dont understand. Can someone explain that also. UPDATE: I get how the answer is 14 in the given problem link - it seems to be just the shortest path between node 0 and 3. But with the 3 hour component how is the answer 24 UPDATE I get how it is 24 - its a complete graph traversal at every hour and this is how I solve it Hour 1 Node 0 to Node 1 - 10 people Node 0 to Node 2- 5 people TotalRescueCount=0 Node 1=10 Node 2= 5 Hour 2 Node 1 to Node 3 = 5(Rescued) Node 2 to Node 4 = 5(Rescued) Node 0 to Node 1 = 10 Node 0 to Node 2 = 5 Node 1 to Node 2 = 4 TotalRescueCount = 10 Node 1 = 10 Node 2= 5+4 = 9 Hour 3 Node 1 to Node 3 = 5(Rescued) Node 2 to Node 4 = 5+4 = 9(Rescued) TotalRescueCount = 9+5+10 = 24 It hard enough for this case , for multiple evac and rescue points how in the world would I write a pgm for this ?

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  • Problem with OOP Class Definitions

    - by oben
    Hi, this is Oben from Turkey. I work for my homework in C++ and i have some problems with multiply definitions. My graph class ; class Graph{ private: string name; //Graph name fstream* graphFile; //Graph's file protected: string opBuf; //Operations buffer int containsNode(string); //Query if a node is present Node* nodes; //Nodes in the graph int nofNodes; //Number of nodes in the graph public: static int nOfGraphs; //Number of graphs produced Graph(); //Constructors and destructor Graph(int); Graph(string); Graph(const Graph &); ~Graph(); string getGraphName(); //Get graph name bool addNode(string); //add a node to the graph bool deleteNode(string); //delete a node from the graph bool addEdge(string,string); //add an edge to the graph bool deleteEdge(string,string); //delete an edge from the graph void intersect(const Graph&); //intersect the graph with the <par> void unite(const Graph&); //intersect the graph with the <par> string toString(); //get string representation of the graph void acceptTraverse(BreadthFirst*); void acceptTraverse(DepthFirst *); }; and my traversal class; class Traversal { public: string *visitedNodes; virtual string traverse (const Graph & ); }; class BreadthFirst : public Traversal { public : BreadthFirst(); string traverse(); }; class DepthFirst : public Traversal { public : DepthFirst(); string traverse(); }; My problem is in traversal class , i need to declare Graph class at the same time , in graph class i need traversal class to declare. I have big problems with declerations :) Could you please help me ?

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  • Fast Society Creates Mini and Mobile Temporary Social Networks

    - by ETC
    You’re out on the town or at a convention with a bunch of friends. How do you keep in touch with the entire group simultaneously? Fast Society offers a smartphone-based solution: a temporary social network for group talking, texting, and more. Fast Society was originally an iPhone only application and has recently updated to include and Android app too. The premise is simple: You set up a Fast Society group, link your friends into it, and for that night (or convention weekend) you’re all part of the same mini group. You can text the entire group, share pictures, set up sub-groups (let’s say that half your group is going to stay up late and party while half need to hit the rack to get up early for presentations, you can create a new group for the night owls to communicate), share your location, and send in-app and SMS messages to the entire group. Check out the video above to see it in action or hit up the link below to read more and grab a copy. Face Society [via Mashable] Latest Features How-To Geek ETC How to Get Amazing Color from Photos in Photoshop, GIMP, and Paint.NET Learn To Adjust Contrast Like a Pro in Photoshop, GIMP, and Paint.NET Have You Ever Wondered How Your Operating System Got Its Name? Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? Peaceful Alpine River on a Sunny Day [Wallpaper] Fast Society Creates Mini and Mobile Temporary Social Networks Page Zipper Unpacks Multi-Page Articles for Single-Page Display Minty Bug: Build an FM Bug Inside a Mint Container Get the MakeUseOf eBook Guide to Hacker Proofing Your PC Sync Your Windows Computer with Your Ubuntu One Account [Desktop Client]

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  • Social-network, online community, company and job reviews, salaries statistics and much more.. Do we have it? Do we need it?

    - by Vlad Lazarenko
    I have many friends from Ukraine who are programmers. So I found out that they have a web site that collects, organizes and analyzing information about IT companies, which includes location, feedbacks, company reviews from current and former employees etc. They also collect programming salaries and organize them by language, region etc. That web site is ran by programmers and for programmers, all information is absolutely public and free. Plus, web site has forums, and people can discuss (more or less social than specific programming stuff) things, publish articles, news etc. I personally think that is useful, especially for those who are new in this industry. For example, you may do a small research and find out that, for example, Java programmers getting paid more than PHP programmers but demand is lower. Or you get an offer from the company, is about to accept it, but read reviews and find out that they don't even provide internet access at work and if you need to download something, you have to ask your manager to do it for you, and managers share a single computer that has internet connection to get that stuff for you (there is only one such company in Kiev, Ukraine, called SMK, for Software Mac Kiev, a big shame). So the question is - do we have something like it in US? Or at least, say, for New York region? Or state? All information I managed to find online is inaccurate or not full. Forums are very specific. If we don't have it, would you be interested in creating such a portal? Thanks!

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  • Social Network ( Help) [on hold]

    - by brunocascio
    I am in a great "problem" so to speak , and I need opinions to decide. The problem is to create a social network without knowing the number of users who use it (but if thinking if they were sufficient ) . The question is which language and framework to use .... I do not mind having to learn new technologies and / or languages ??. I am among PHP ( Laravel - Symfony - other? ) Ruby ( Ruby on Rails 4? ) Javascript ( Ember , express, locomotive , other? ) Python ( Django ) Java ( Grails , Play, other?) I have experience in both PHP and frameworks. In Symfony developed part of it, but I got tired having to do a thousand configurations for all . I know very little about Ruby , but I saw very easy . I do not know are saying the performance. Javascript costs me to get used to their paradigm , and do not know if at all sure to cover everything with Javascript. Django and python ( very poor knowledge ) Java , experience in data structure and android , but not web . Regarding the / s databases: In my head I have to MongoDB and costs change of opinion by another database with respect to documentation and EASE performance . But .......... frameworks have no support at all clear . I also thought of mixing technologies for using a tecnlogía backend and the frontend other. As I read in the new social network Origo . They use Symfony for REST and javascript for the frontend . ( Backbone , Underscore and RequireJS ) What do you recommend me ?

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  • Observing social web behavior: to log or populate databases?

    - by jlafay
    When considering social web app architecture, is it a better approach to document user social patterns in a database or in logs? I thought for sure that behavior, actions, events would be strictly database stored but I noticed that some of the larger social sites out there also track a lot by logging what happens. Is it good practice to store prominent data about users in a database and since thousands of user actions can be spawned easily, should they be simply logged?

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  • Reverse Bredth First Search in C#

    - by Ngu Soon Hui
    Anyone has a ready implementation of the Reverse Bredth First Search algorithm in C#? By Reverse Bredth First Search, I mean instead of searching a tree starting from a common node, I want to search the tree from the bottom and gradually converged to a common node. Let's see the below figure, this is the output of a Bredth First Search: In my reverse bredth first search, 9,10,11 and 12 will be the first few nodes found ( the order of them are not important as they are all first order). 5, 6, 7 and 8 are the second few nodes found, and so on. 1 would be the last node found. Any ideas or pointers?

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  • Reverse Breadth First traversal in C#

    - by Ngu Soon Hui
    Anyone has a ready implementation of the Reverse Breadth First traversal algorithm in C#? By Reverse Breadth First traversal , I mean instead of searching a tree starting from a common node, I want to search the tree from the bottom and gradually converged to a common node. Let's see the below figure, this is the output of a Breadth First traversal : In my reverse breadth first traversal , 9,10,11 and 12 will be the first few nodes found ( the order of them are not important as they are all first order). 5, 6, 7 and 8 are the second few nodes found, and so on. 1 would be the last node found. Any ideas or pointers? Edit: Change "Breadth First Search" to "Breadth First traversal" to clarify the question

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  • Reverse Breath First Search in C#

    - by Ngu Soon Hui
    Anyone has a ready implementation of the Reverse Breath First Search algorithm in C#? By Reverse Breath First Search, I mean instead of searching a tree starting from a common node, I want to search the tree from the bottom and gradually converged to a common node. Let's see the below figure, this is the output of a Breath First Search: In my reverse breath first search, 9,10,11 and 12 will be the first few nodes found ( the order of them are not important as they are all first order). 5, 6, 7 and 8 are the second few nodes found, and so on. 1 would be the last node found. Any ideas or pointers?

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