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  • June Oracle Technology Network NEW Member Benefits - books books and more books!!!

    - by Cassandra Clark
    As we mentioned a few posts ago we are working to bring Oracle Technology Network members NEW benefits each month. Listed below are several discounts on technology books brought to you by Apress, Pearson, CRC Press and Packt Publishing. Happy reading!!! Apress Offers - Get 50% off the eBook below using promo code ORACLEJUNEJCCF. Pro ODP.NET for Oracle Database 11g By Edmund T. Zehoo This book is a comprehensive and easy-to-understand guide for using the Oracle Data Provider (ODP) version 11g on the .NET Framework. It also outlines the core GoF (Gang of Four) design patterns and coding techniques employed to build and deploy high-impact mission-critical applications using advanced Oracle database features through the ODP.NET provider. Pearson Offers - Get 35% off all titles listed below using code OTNMEMBER. SOA Design Patterns | Thomas Earl | ISBN: 0136135161 In cooperation with experts and practitioners throughout the SOA community, best-selling author Thomas Erl brings together the de facto catalog of design patterns for SOA and service-orientation. Oracle Performance Survival Guide | Guy Harrison | ISBN: 9780137011957 The fast, complete, start-to-finish guide to optimizing Oracle performance. Core JavaServer Faces, Third Edition | David Geary and Cay S. Horstmann | ISBN: 9780137012893 Provides everything you need to master the powerful and time-saving features of JSF 2.0? Solaris Security Essentials | ISBN: 9780137012336 A superb guide to deploying and managing secure computer environments.? Effective C#, Second Edition | Bill Wagner | ISBN: 9780321658708 Respected .NET expert Bill Wagner identifies fifty ways you can leverage the full power of the C# 4.0 language to express your designs concisely and clearly. CRC Press Offers - Use 813DA to get 20% off this the title below. Secure and Resilient Software Development This book illustrates all phases of the secure software development life cycle. It details quality software development strategies that stress resilience requirements with precise, actionable, and ground-level inputs. Packt Publishing Offers - Use the promo code "Java35June", to save 35% off of each eBook mentioned below. JSF 2.0 Cookbook By Anghel Leonard ISBN: 978-1-847199-52-2 Packed with fast, practical solutions and techniques for JavaServer Faces developers who want to push past the JSF basics. JavaFX 1.2 Application Development Cookbook By Vladimir Vivien ISBN: 978-1-847198-94-5 Fast, practical solutions and techniques for building powerful, responsive Rich Internet Applications in JavaFX.

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  • Anthony Lye Shows New Pharmaceutical Sales Solution: Turn the Screen Around

    - by charles.knapp
    Tomorrow, March 31, watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales solution, powered by Oracle CRM On Demand 17 - Life Sciences Edition. You will see a next generation approach to sell more and report less. Register now for this informative global webcast on March 31, 9 AM PDT/4 PM GMT.

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  • SOA &amp; E2.0 Partner Community Forum XIII registration is open

    - by Jürgen Kress
    INVITATION TO THE ORACLE SOA AND E2.0 PARTNER COMMUNITY FORUM Do you want to learn about how to sell the value of Fusion Middleware by combining SOA and E2.0 Solutions? We would like to invite you to become updated and trained at our SOA and E2.0 Partner Community Forum March on 15th and 16th 2011 in Utrecht, The Netherlands. Keynote: Andrew Sutherland and Andrew Gilboy The Oracle SOA and E2.0 Partner Community Forum is a wonderful opportunity to: learn how to sell the value of Fusion Middleware bij combining SOA and E2.0 solutions meet with Oracle SOA and E2.0 Product management exchange knowledge learn from successful SOA, BPM, WebCenter and UCM implementations understand Oracle's Fusion Applications Strategy network within the Oracle SOA Partner Community and the Oracle E2.0 Partner Community During this highly informative event you can learn about partner success stories, participate in an array of break out sessions, exchange information with other partners and enjoy a vibrant panel discussion. Additionally to the SOA and E2.0 Partner Community Forum, you can participate in technical hands on workshops on March 17th and 18th. The goal of these workshops is to prepare you for customer implementations. Places are limited, so don't delay and register now by clicking here. Registration takes a few minutes and is free of charge, except in case of cancellation or no show (cancellation fee € 150). For more information, please visit our website. Best regards Jürgen Kress & Hans Blaas SOA & E2.0 Partner Adoption EMEA Agenda March 15th 2011 Welcome & Introduction Keynote Oracle Middleware Strategy and information on Application Grid and Exalogic Andrew Sutherland, SVP Middleware Sales EMEA, Oracle Keynote Managing Online Customer, Partner and Employee Engagement with Oracle E2.0 Solutions Andrew Gilboy, VP E2.0 Sales EMEA, Oracle Partner SOA/BPM Reference Case Partner WebCenter/UCM Reference Case SOA Suite PS3 David Shaffer, VP Product Management, Oracle Why Specialization is important for Partners Nick Kritikos, Hans Blaas & Jürgen Kress, Alliances & Channels, Oracle   Agenda March 16th 2011 Welcome & Introduction Day II Breakout round 1 - SOA Suite 11g PS3 & OSB - Importance of ADF & JDeveloper - SOA Security IDM - WebCenter PS3, Whats new - E2.0 Sales Plays Breakout round 2 - WebCenter PS3, Whats new - Application Management Enterprise manager and Amberpoint - ADF/WebCenter 11g integration with BPM Suite 11g - Importance of ADF & JDeveloper - JCAPS & OC4J migration opportunities for service business Breakout round 3 - BPM 11g: Whats new - Universal Content management 11g - SOA Security Management - E2.0 Surrounding Products: ATG, Documaker, Primavera - Middleware Industry Value Propositions & Sales Play Fusion Application SOA & E2.0 Summary & Closing For registration and additional information, please visit our website. For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Community,SOA,SOA Partner Community Forum,SOA Community Forum,OPN,Jürgen Kress

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  • Now It’s Personal (Although It Should Always Be): Campus Recruitment

    - by user769227
    One of the things that I think is important and I want our Campus Recruitment Team here at Oracle to be known for is outstanding customer service. When I say customer service, I mean both students and hiring managers should feel they have had a great experience in our campus hiring process. I think one of the keys to providing outstanding customer service is being able to provide as best as we can a personalised experience where the students who are interviewing with us feel like individuals in our process and not just part a ‘campus drive’. In the campus world this can be challenging at times especially in countries where there is high volume hiring. It can be tricky to create a personal experience when you are hiring for a large number of open graduate roles at one time. I think Campus Recruitment is one of the areas in the recruitment industry that is just waiting for a change. We have all seen the proliferation of Social Media in Recruitment over the past 4-6 years. Every Recruiter has a LinkedIn account or uses Twitter or G+ or FB, etc… and some individuals and organisations do it really well. Even in Campus Hiring there is great Social Media initiatives where companies reach out to students and talk to them. However one thing that has not really changed (and this is a generalisation) is the campus hiring interview process. Do these words inspire enthusiasm to you: “Group Interview, Assessment Centre, On-Campus Drive, Off-Campus Drive, etc...” I don’t know about you but to me these words don’t really sound very personal or individual to students. It almost conjures up images of a factory production line or those long queues you see where the person behind the counter says ‘take a number’. Campus Recruitment has come a long way don’t get me wrong – companies can share data with and talk to students in so many different ways now it really has become a much more transparent and open process. There are some times such as at IIT’s in India where it really is a bit old school in terms of interviewing with students running from company to company interviewing on campus over the course of a few days but I want students talking to Oracle to have as great an experience as possible (the outcome of getting a job or not is separate to the customer experience). As students, what are your thoughts? Do you feel like ‘just a number’ when you are interviewing or is there ways that companies can make the process more personalised. Let us know your thoughts. If you are interviewing with Oracle and have questions, want to talk to us or want to know what it is like working here – email us and we will help where we can. If you can’t reach your local Recruiter in your region email me at [email protected] and I will put you in touch with the appropriate person.

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  • Global User Experience Research: Mobile

    - by ultan o'broin
    A shout out to the usableapps.oracle.com blog article Going Native to Understand Mobile Workers. Oracle is a global company and with all that revenue coming from outside the US, international usability research is essential. So read up about how the Applications User Experience team went about this important user-centered ethnographic research. Personalization is king in the mobile space. Going native is a great way to uncover exactly what users want as they work and use their mobile devices, but you need to do it worldwide!

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  • Anthony Lye: How Pharmaceutical Reps Can Sell More & Report Less

    - by charles.knapp
    On March 31, watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales solution, powered by Oracle CRM On Demand - Life Sciences Edition. You will see a next generation approach to: • Increase sales effectiveness • Equip reps worldwide • Get the best value Register now for this informative GLOBAL webcast on March 31, 9 AM PDT/4 PM GMT.

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  • Customization: It’s Wanted in Enterprise Tech Platforms Too

    - by Mike Stiles
    Did you know that every customer service person does their job the exact same way in every business organization?  And did you know that every business organization cares about the exact same metrics? I hope not, because both those things couldn’t be farther from the truth. And if there are different needs and approaches in different enterprises, it stands to reason technology platforms must become increasingly customizable. Oracle Social Cloud sees that coming and is doing something about it, at least in terms of social media management. Today we introduce Social Station, a customizable user experience workspace within the Oracle Social Relationship Management (SRM) platform. We think a lot about customer-centricity and customer experience around here, and we know our own customers are ready to start moving forward in being able to set up their work environments in the ways that work best for them. That kind of thing increases productivity, helps deliver on social objectives faster, and generally just makes life more pleasant. A recent IDG Enterprise report says that enterprises currently investing in more consumerized, easy-to-use technologies experience a 56% increase in employee productivity and a 46% increase in customer satisfaction. Imagine that. When you make it easier and more pleasant for employees to help customers, more customers get helped and everyone ends up happier. So what does this Social Station do and what does it mean, exactly? It’s an innovative move to take some pretty high-end tech (take a bow developers) and simplify it, making things more intuitive: Drag and drop lets you easily build out and personalize your social workspace with different modules. The new Custom Analytics module can mix and match over 120 metrics with thousands of customizable reporting options. You can check constantly refreshed updates and keep a real-time eye on the numbers you’re trying to move. One-click sharing and annotation in the Custom Analytics module improves sharing and collaboration across teams, departments and executives. Multi-view layout helps you leverage social insights by letting you monitor conversations by network, stream, metric, graph type, date range, and relative time period. The Enhanced Calendar is a better visual representation of content, posts, networks and views, letting you easily toggle between functions and views. The Oracle Social Station sets us up to always be developing & launching additional social modules for you, covering areas like content curation, influencer engagement, and command center creation. Oracle Social Cloud Group VP Meg Bear says, “Consumers today have high expectations of their technology application capabilities and usability, and those expectations don’t stop when they enter their workplaces.” In other words, internal enterprise technology platforms must reflect the personalization and customization being called for in consumer products and marketing. “One size fits all” is becoming an endangered concept. @mikestiles @oraclesocial

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  • Oracle Database to SQL Server Comparisons

    One of the initial obstacles a database administrator encounters is learning where features of his/her system live or reside on a less familiar system. Steve Callan approaches this feature comparison by taking SQL Server and mapping its features back into Oracle.

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  • Global Webcast: Increase Pharmaceutical Sales Effectiveness

    - by charles.knapp
    See a next-generation approach to Pharmaceutical sales challenges! • Increase the quality of sales interactions with enhanced call planning and eDetailing • Improve sample management with electronic signature storage and inventory tracking on the go • Increase marketing effectiveness with closed loop marketing and personalized content delivery Watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales On The Go solution, powered by Oracle CRM On Demand Release 17 -- Life Sciences Edition. Register now for this informative GLOBAL webcast on March 31, 9 AM PDT/4 PM GMT.

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  • When Installing Oracle Client 11.1.0.7 can I use a common directory for Oracle Base?

    - by Anders
    I am trying to install Oracle Client 11.1.0.7 on a Windows Server 2008 64-bit. To some this might not be rocket science but I can't understand what the options under the install screen "Specify Home Details" mean. The defaults given suggest that I use Oracle Base and install software under my own account name. It also suggests that each user should have a separate Oracle Base. This seems counter intuitive to me. I am doing a server install after all. All I want to use the installation for is to connect to an Oracle Database from Reporting Services. Can I safely ignore this and just accept the defaults? What are the implications if I change the location to a common directory?

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  • Oracle Database 11gR2: Installing Grid Infrastructure

    Jim Czuprynski demonstrates how to install and configure a new Oracle Database 11g Release 2 (11gR2) Grid Infrastructure home as the basis for the majority of the grid computing features that were only available in a Real Application Clusters (RAC) clustered database environment in previous releases.

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  • How to mount an Oracle database to new instance?

    - by Vimvq1987
    I have an instance of Oracle 10g R2 installed on Windows Server 2003. This instance was running an database, which does not have any backup. Now the OS went down, and could not repaired, all I got is the running files of the old instance. How can I restore the database from these files to new instance? A step-by-step guide will be much appreciated because I'm new with Oracle. Thank you very much

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  • Oracle... and InfiniBand.

    - by jenny.gelhausen
    Beginning Sunday, 14th March 2010 the OpenFabrics Alliance has been hosting its annual conference in Sonoma, California. On Monday morning, Tim Shetler - VP of Product Management at Oracle - addressed a conference room full to the brim with the industry's InfiniBand luminaries. That same afternoon, Sumanta Chatterjee, Senior Director of Development at Oracle, was publicly lauded by moderator Bill Boas for being a long-standing, pivotal driver and crucial member of the community. A testament to InfiniBand's building momentum, it is no surprise to find it at the core of Oracle's flagship product, the Sun Oracle Database Machine. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Identity Propagation across Web and Web Service - 11g

    - by Prakash Yamuna
    I was on a customer call recently and this topic came up. In fact since this topic seems to come up fairly frequently - I thought I would describe the recommended model for doing SSO for Web Apps and then doing Identity Propagation across the Back end web services. The Image below shows a typical flow: Here is a more detailed drill down of what happens at each step of the flow (the number in red in the diagram maps to the description below of the behind the scenes processing that happens in the stack). [1] The Web App is protected with OAM and so the typical SSO scenario is applicable. The Web App URL is protected in OAM. The Web Gate intercepts the request from the Browser to the Web App - if there is an OAM (SSO) token - then the Web Gate validates the OAM token. If there is no SSO token - then the user is directed to the login page - user enters credentials, user is authenticated and OAM token is created for that browser session. [2] Once the Web Gate validates the OAM token - the token is propagated to the WLS Server where the Web App is running. You need to ensure that you have configured the OAM Identity Asserter in the Weblogic domain. If the OAM Identity Asserter is configured, this will end up creating a JAAS Subject. Details can be found at: http://docs.oracle.com/cd/E23943_01/doc.1111/e15478/webgate.htm#CACIAEDJ [3] The Web Service client (in the Web App) is secured with one of the OWSM SAML Client Policies. If secured in this fashion, the OWSM Agent creates a SAML Token from the JAAS Subject (created in [2] by the OAM Identity Asserter) and injects it into the SOAP message. Steps for securing a JEE JAX-WS Proxy Client using OWSM Policies are documented at: http://docs.oracle.com/cd/E23943_01/web.1111/b32511/attaching.htm#BABBHHHC Note: As shown in the diagram - instead of building a JEE Web App - you can also use WebCenter and build portlets. If you are using WebCenter then you can follow the same architecture. Only the steps for securing WebCenter Portlets with OWSM is different. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} http://docs.oracle.com/cd/E23943_01/webcenter.1111/e12405/wcadm_security_wss.htm#CIHEBAHB [4] The SOA Composite App is secured with OWSM SAML Service policy. OWSM Agent intercepts the incoming SOAP request and validates the SAML token and creates a JAAS Subject. [5] When the SOA Composite App tries to invoke the OSB Proxy Service, the SOA Composite App "Reference" is secured with OWSM SAML Client Policy. Here again OWSM Agent will create a new SAML Token from the JAAS Subject created in [4] by the OWSM Agent and inject it into the SOAP message. Steps for securing SOA Composite Apps (Service, Reference, Component) are documented at: Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} http://docs.oracle.com/cd/E23943_01/web.1111/b32511/attaching.htm#CEGDGIHD [6] When the request reaches the OSB Proxy Service, the Proxy Service is again secured with the OWSM SAML Token Service Policy. So the same steps are performed as in [4]. The end result is a JAAS Subject. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} [7] When OSB needs to invoke the Business App Web Service, it goes through the OSB Business Service. The OSB Business Service is secured with OWSM SAML Client Policy and step [5] is repeated. Steps for securing OSB Proxy Service and OSB Business Services are document at: http://docs.oracle.com/cd/E23943_01/admin.1111/e15867/proxy_services.htm#OSBAG1097[8] Finally when the message reaches the Business App Web Service, this service is protected by OWSM SAML Service policy and step [4] is repeated by the OWSM Agent. Steps for securing Weblogic Web Services, ADF Web Services, etc are documented at: http://docs.oracle.com/cd/E23943_01/web.1111/b32511/attaching.htm#CEGCJDIF In the above description for purposes of brevity - I have not described which OWSM SAML policies one should use; OWSM ships with a number of SAML policies, I briefly described some of the trade-offs involved with the various SAML policies here. The diagram above and the accompanying description of what is happening in each step of the flow - assumes you are using "SAML SV" or SAML Bearer" based policies without an STS.

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  • Update of SAE Benchmark Presentation to M6/T5/ZFS

    - by uwes
    Strategic Applications Engineering (SAE) published in March an updated Benchmark presentation showing the performance of Oracle systems, software and Virtualization. SPARC M6/T5/ZFS Benchmarks March 2014 The presentation is available via our eSTEP portal.  You will need to provide your email address and the pin below to access the downloads. Link to the portal is shown below. URL: http://launch.oracle.com/ PIN: eSTEP_2011 The material can be found under tab eSTEP Download Located under: Recent Updates and Miscellaneous

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  • Migrating Outlook data with oracle connector for outlook

    - by amir shadaab
    I have a system which uses Oracle connector for MS outlook 2007. I recently bought a new system and I want to transfer al my email(the one that uses oracle connector) to another system with all the same settings. I know that during a normal transfer, I just need to transfer the .pst file and open it in another system. But I'm not sure how to go ahead with Oracle connector servers. Please help me out with this one.

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  • ArchBeat Top 10 for November 11-17, 2012

    - by Bob Rhubart
    The Top 10 most popular items shared on the OTN ArchBeat Facebook page for the week of November 11-17, 2012. Developing and Enforcing a BYOD Policy Darin Pendergraft's post includes links to a recent Mobile Access Policy Survey by SANS as well as registration information for a Nov 15 webcast featuring security expert Tony DeLaGrange from Secure Ideas, SANS instructor, attorney and technology law expert Ben Wright, and Oracle IDM product manager Lee Howarth. This Week on the OTN Architect Community Homepage Make time to check out this week's features on the OTN Solution Architect Homepage, including: SOA Practitioner Guide: Identifying and Discovering Services Technical article by Yuli Vasiliev on Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster The conclusion of the 3-part OTN ArchBeat Podcast on Future-Proofing your career. WLST Starting and Stopping a WebLogic Environment | Rene van Wijk Oracle ACE Rene van Wijk explores how to start a server with as little input as possible. Cloud Integration White Paper | Bruce Tierney Bruce Tierney shares an overview of Cloud Integration - A Comprehensive Solution, a new white paper he co-authored with David Baum, Rajesh Raheja, Bruce Tierney, and Vijay Pawar. X.509 Certificate Revocation Checking Using OCSP protocol with Oracle WebLogic Server 12c | Abhijit Patil Abhijit Patil's article focuses on how to use X.509 Certificate Revocation Checking Functionality with the OCSP protocol to validate in-bound certificates. Although this article focuses on inbound OCSP validation using OCSP, Oracle WebLogic Server 12c also supports outbound OCSP validation. Update on My OBIEE / Exalytics Books | Mark Rittman Oracle ACE Director Mark Rittman shares several resources related to his books Oracle Business Intelligence 11g Developers Guide and Oracle Exalytics Revealed, including a podcast interview with Oracle's Paul Rodwick. E-Business Suite 12.1.3 Data Masking Certified with Enterprise Manager 12c | Elke Phelps "You can use the Oracle Data Masking Pack with Oracle Enterprise Manager Grid Control 12c to scramble sensitive data in cloned E-Business Suite environments," reports Elke Phelps. There's a lot more information about this announcement in Elke's post. WebLogic Application Server: free for developers! | Bruno Borges Java blogger Bruno Borges shares news about important changes in the license agreement for Oracle WebLogic Server. Agile Architecture | David Sprott "There is ample evidence that Agile Architecture is a primary contributor to business agility, yet we do not have a well understood architecture management system that integrates with Agile methods," observes David Sprott in this extensive post. My iPad & This Cloud Thing | Floyd Teter Oracle ACE Director Floyd Teter explains why the Cloud is making it possible for him to use his iPad for tasks previously relegated to his laptop, and why this same scenario is likely to play out for a great many people. Thought for the Day "In programming, the hard part isn't solving problems, but deciding what problems to solve." — Paul Graham Source: SoftwareQuotes.com

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  • Avoid the “Social Silo” - Learn Why and How

    - by Brian Dayton
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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