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• Lost in Translation – Common Mistakes Interpreting Patterns – Mark Simpson, Griffiths-Waite @ SOA, Cloud & Service Technology Symposium 2012

  - by JuergenKress

  ORACLE PROMOTIONAL DISCOUNT FOR EXCLUSIVE ORACLE DISCOUNT, ENTER PROMO CODE: DJMXZ370 For details please visit the registration page International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). Speaker: Mark Simpson, Griffiths-Waite Mark has been specialising in Oracle technology for 13 years, the last 10 of these with Griffiths Waite. Mark leads our SOA technology practice (covering SOA, Business Process Management and Enterprise Architecture). He is a much sought after presenter on the Oracle and SOA conference circuits, and a respected authority on these technologies. Mark has advised a host of UK leading organisations on the deployment of BPM / SOA solutions. Working closely with Oracle US Product Development Mark has contributed to Oracle's SOA Methodology and Oracle's SOA Maturity Model. Lost in Translation – Common Mistakes Interpreting Patterns Learn how small misinterpretations of high-level design patterns can have large and costly project ramifications. Good SOA design benefits from the use of a reference architecture and standardised design patterns. However both of these concepts give an abstracted view of the intended solution, which needs to be interpreted to become realised. A reference implementation is important to demonstrate how key design guidelines can be implemented in the toolset of choice, but the main success factor is how these are used through the build and post live phases of the project. This session will introduce practical design patterns with supporting implementation examples that, if used correctly, will give long term benefit. We will highlight implementations where misinterpretations or misalignment from pattern aims have led to issues post implementation. The session will add depth to the pattern discussions you are already having enabling confidence in proceeding to the next level of realisation whilst considering how they may be implemented within your solution and chosen toolset. September 25, 2012 - 13:55 KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. CONFERENCE THEMES & TRACKS Cloud Computing Architecture & Patterns New SOA & Service-Orientation Practices & Models Emerging Service Technology Innovation Service Modeling & Analysis Techniques Service Infrastructure & Virtualization Cloud-based Enterprise Architecture Business Planning for Cloud Computing Projects Real World Case Studies Semantic Web Technologies (with & without the Cloud) Governance Frameworks for SOA and/or Cloud Computing Projects Service Engineering & Service Programming Techniques Interactive Services & the Human Factor New REST & Web Services Tools & Techniques Oracle Specialized SOA & BPM Partners Oracle Specialized partners have proven their skills by certifications and customer references. To find a local Specialized partner please visit http://solutions.oracle.com SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Mark Simpson,Griffiths Waite,SOA Patterns,SOA Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• Site Review: Facebook.com and Blockbuster.com - Navigation Schemes

  After cycling through a list of my favorite sites I decided to select Facebook.com and Blockbuster.com for this  post because I found their navigation schemes very intuitive. Facebook in my opinion took a very simplistic and minimalistic approach when they designed their site and its navigation. For example, when you login to your account you will find on the upper left hand side a generic section of the site common areas to all users like news, messages, events, photos and friends. Below this in a separate navigation menu is a list of applications that a user has elected to access through bookmarks. Finally in the upper right hand corner of the site contains links to administer the user’s account like account settings, public profile, and a link back to the users’ home page. Blockbuster on the other had tried to make site navigation a little more slick by using a menu-submenu approach to navigation where user can click on things like Rent, Buy, On Demand, Games, Stores, and Gifts and a submenu of corresponding items appears below the original menu item. In addition they also took this approach and added categorized lists of movies that they offer on the homepage so that users can click on an item like “DVD Spotlight” and a list of movies represented as actual DVD box cases appear on the user’s screen so they can scroll through the list by using left and right arrows on either side of the images displayed. Both Facebook and Blockbuster have more than one navigation groupings because their respected sites are so large and offer an absorbent amount of features. Because of this reason they have to group the main functionality of information in to logical groups based on their actions they perform and the access to specific information. For example it would not make sense for Facebook to include a particular game you like to play within your account with a section pertaining to account administration. The game link would be completely out of place and really confuse the users experience because the groupings where not logically grouped. In addition I think that Facebook users would benefit if Facebook allowed its users to specify what they want on the general navigation from within their site or at least create a section to show frequently accessed pages or favorite sections. Finally regarding additional navigation, I think blockbuster users really benefit from the submenu system of categorizing data, and if fact Blockbuster even allows them to refine the information they are looking for through the use of secondary submenu systems allowing users to really drill down in to what they are looking for to learn more on. I do not think that having more than one navigation bar on a web page is not confusing for the user. For example if you have a navigation bar at the top of your page and at the bottom will allow users to move around the website easier because they can utilize the navigation closest to where their cursor is on the page. In regards to designers forcing all the navigation in to one navigation bar, I think it would be hard for the user to fully understand what is going on based on the size and complexity of the site they are dealing with. For example Blockbuster has a ton of content that could not easily be put in to one navigation bar. From my experience with both Facebook and Blockbuster, they both do a good job with cross browser compatibility. I have had no issues with either site in IE, Firefox, Chrome, and Safari over the years. In addition, I do not believe that either Facebook or Blockbuster require any additional plug-in to utilize their navigation bars.

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• Windows Phone 7 Series - Tools and Resources

  - by TechTwaddle

  Unless you've been living in the caves of Lascaux for the past couple of days, you probably know what's happening in the world of Windows Phone. Microsoft unveiled the developer tools required to develop applications and games for Windows Phone 7 at MIX10 a couple of days back. Silverlight and XNA being the major frameworks, no big surprise there. And the best news of all is that all the development tools are free! So if you are planning to develop apps for Windows Phone 7, read on. The first place, or more appropriately hub, for you is the Windows Phone Developer Portal. It has most of the information you need to get you started. Now there is a ton of information available at other places too. In this post, I take time to put all the information that I found useful at one place, and I'll keep updating this as and when I find new stuff.   Setting up the development environment 1. Install Windows Phone Developer Tools CTP (Community Technology Preview) This will install Visual Studio 2010 Express, Silverlight, XNA framework and emulator for Windows Phone 7. It also installs a few support tools. 2. Expression Blend 4 for Windows Phone:     - Install Expression Blend 4 beta     - Install Expression Blend Add-in Preview for Windows Phone     - Install Expression Blend SDK Preview for Windows Phone Installing the above tools should set your machine up for development. I installed the tools on my Windows Vista SP1 machine and the process went smoothly without running into any major hitch. Note that the tools won't install on Windows XP, read the release notes of the CTP. Resources and Documentation 1. Microsoft Windows Phone 7 Series Developer Training Kit 2. Programming Windows Phone 7 Series by Charles Petzold. Contains few chapters only. Gives a good preview. 3. MSDN documentation for Windows Phone 7 Development 4. A sample chapter from Learning Windows Phone Programming [PDF] by Yochay Kiriaty and Jaime Rodriguez. Complete book will be available at a later time. 5. Windows Phone 7 Developer Forum - where you can ask questions and problems you run into and the experts are there to help you. 6. For Silverlight visit silverlight.net and for XNA game development, the XNA Creators Club is the place to go, also make sure you follow Michael Klutcher's and Shawn Hargreaves' blog. 7. And finally the MIX'10 website. Most of the sessions will be available for download later (some are already available). Click on the Windows Phone tag to get all the session details and downloads.   If you are completely new to Silverlight and XNA (like me), and C# makes some sense to you then I suggest you go through the Developer Training Kit. It gives a good start and ramps you up pretty quickly.

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• Oracle OpenWorld Update: Demo Pods and Hands-on Labs

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Less than one week away until the start of Oracle OpenWorld 2012 and the Data Integration Solutions team is ready to go!  We have an exciting line up for you this year which we have summarized for you in the Oracle OpenWorld Focus on Data Integration Solutions document. In past posts we have discussed session themes and our customer panel, but today I would like to summarize our Hands-on Labs and Demo Pods that we have available for attendees. For Oracle GoldenGate Hands-On Labs we have two labs that we are running this year. Deep Dive into Oracle GoldenGate Thursday October 4th at 11:15AM in the Marriott Marquis Salon 1/2 Oracle GoldenGate provides real-time log-based change data capture and delivery between heterogeneous systems. It enables cost-effective, low-impact, real-time data integration and continuous availability solutions. This session covers Oracle GoldenGate 11g’s internal product architecture and includes a hands-on lab that covers configuration examples for target database instantiation and real-time change data capture and delivery. The participants will configure Oracle GoldenGate to instantiate a secondary database that can be used for disaster recovery or a reporting instance. Come learn how easy it is to use and how this can be a very valuable and easy technology solution for your organization. Introduction to Oracle GoldenGate Veridata Wednesday October 3rd 10:15AM in the Marriott Marquis Sales 1/2 Oracle GoldenGate Veridata compares one set of data with another and identifies data that is out of synchronization. In this hands-on lab, you will be introduced to the key features of this product. Using the Oracle GoldenGate Veridata Web client, you will have the opportunity to configure comparison objects and rules, initiate a comparison, review the status and output of a comparison, and review out-of-sync data. As a bonus this year, we have recorded the labs and made them available on youtube.com/oraclegoldengate. These will be available the day of the labs. Our demo pods are an opportunity for attendees to see our products but more so to meet the product management and development teams. I would like to point out that we have two Oracle GoldenGate 11gR2 demo pods, one in the database camp and the other in the middleware camp. The one in the middleware camp will be focused on all platforms while the one in the database camp will have a focus on the Oracle platform. The other two I would like to point out are the Monitoring Oracle GoldenGate and the Oracle Enterprise Manager demo pods; both of these pods will focus on methods to monitor GoldenGate but the OEM demo pod will have a specific focus on the Oracle GoldenGate Management Pack plug-in for OEM. Below is a list of our demo pods and their locations. Monitoring Oracle GoldenGate for End-to-End Visibility Moscone South, Right - S-241 Oracle Data Integrator and Oracle GoldenGate for Oracle Applications Moscone South, Right - S-240 Oracle GoldenGate 11gR2 New Features Moscone South, Right - S-239 Oracle GoldenGate 11gR2: Real-Time, Transactional Database Replication     Moscone South, Left - S-027 Oracle GoldenGate Veridata and Adapters Moscone South, Right - S-242 Oracle Enterprise Manager Moscone South, Left - S-040 Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

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• Impressions of my ASUS eee slate EP121 - Dual core 4GB, 64GB SSD

  - by tonyrogerson

  This thing is lovely, very nice bluetooth keyboard that has nice feedback on the keypress, there is no mouse but you can use the stylus or get yourself a bluetooth mouse, me, I've opted for a Microsoft ARC mouse which is a delight to use, the USB doors are a pain to open for the first time if like me you don't have any finger nails. It came as a suprise that the slate shows four processors, Dual Core with multi-threading, I didn't really look at the processor I was more interested in the amount of memory and the SSD; you don't get the full 4GB even with the 64 bit version of Windows 7 installed (which I immediately upgraded to Ultimate through my MSDN subscription). The box is extremely responsive - extremely, it loads Winword in literally a second. I've got office 2010 and onenote 2010 on there now; one problem is that on applying all (43) windows updates since the upgrade the machine is still sat on step 3 of 3 on the start up configuring updates screen after about an hour, you can't turn this machine off without using a paper clip to reset it and as I have just found you need a paper clip :). Installing Windows 7 SP1 was effortless. One of the first things I did on it was to reduce the size of the font, by default its set at 125%, my eye sight is ok :) so I've set that back down. Amazon Kindle for the PC works really well, plenty of text on the screen when viewed portrait, the case it comes with also allows the slate to stand up in various positions - portrait, horizontal - seems stable enough. The wireless works well, seems to have a better signal than my other two laptop machines which is good news. The gadget passed the pose test at work :). I use offline files to keep a copy of all my work stuff locally, I'm not sure what it is, well, its probably my server but whenever I try and sync it runs for a couple of minutes then fails with network name no longer contactable, funnily enough its fine from my big laptop so I can only guess this may be a driver type issue on the EP121 itself - very odd and very annoying. I do a lot of presenting and need to plug into a VGA project because most sites that's all that is offered, the EP121 has a mini-hdmi output which is great except for this scenario, hdmi is digital, vga is analogue, you will struggle to find a cost effective solution, I found HDFury and also a device HP do, however, a better solution appears to be getting a USB graphics adapter for instance the one I've ordered is the ClimaxDigital USB 2.0 to DVI,VGA or HDMI Adaptor which gives everything I need - VGA and DVI output and great resolution as well - ok, so fingers crossed because I'm presenting next Wednesday in Edinburgh and not taking my 300kg lenovo w700 (I'm sure my back just sighed in relief) - it certainly works really well on my LED TV, the install was simple - it just works! One of the several reasons for buying this piece of kit was to use it on my LED TV to remote into my main machine to check stuff whilst sat in my living room, also to watch webcasts and lecture videos in comfort away from my office, because of the wireless speed and limitation I'm opting for a USB network adapter from Belkin - that will also allow me to take advantage of my home gigabit network, there are only 2 usb ports on the slate so I'm going to knock up a hub so connecting it in is straight forward and simple, I'm also going to purchase a second power supply so I don't have to faff about with that either.I now have the developer x64 edition of SQL Server 2008 R2, yes everything :) - about 16GB left to play with on the machine now but that will be fine, I'll put AdventureWorks on there so I can play and demo stuff which is all I'm after from this, my development machine is significantly more powerful and meets my storage needs too.Travel test this weekend and next week, I'm in Dundee for my final exam for the masters degree.

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• Professional Developers, may I join you?

  - by Ben

  I currently work in technical support for a software/hardware company and for the most part it's a good job, but it's feeling more and more like I'm getting 'stuck' here. No raises in the 5 years I've been here, and lately there seems to be more hiring from the outside than promotion from within. The work I do is more technical than end-user support, as we deal primarily with our field technicians who have a little more technical skill than the general user base. As a result I get into much more technical support issues... often tracking down bugs in our software, finding performance bottlenecks in our database schema, etc. The work I'm most proud of are the development projects I've come up with on my own, and worked on during lunch breaks and slow periods in Support. Over the years I've written a number of useful utilities for the company. Diagnostic type applications that several departments use and appreciate. These include apps that simulate our various hardware devices, log file analysis, time-saving utilities for our work processes, etc. My best projects have been the hardware simulation programs, which are the type of thing we probably wouldn't have put a full-time developer on had anyone thought to do it, but they've ended up being popular and useful enough to be used by development, QA, R&D, and Support. They allow us to interface our software with simulated hardware, rather than clutter up our work areas with bulky, hard to acquire equipment. Since starting here my life has moved forward (married, kid, one more on the way), but it feels like my career has not. I still earn what I earned walking in the door my first day. Company budget is tight, bonuses have gone down, and no raises or cost of living / inflation adjustments either. As the sole source of income for my family I feel I need to do more, and I'd like to have a more active role in creating something at work, not just cleaning up other people's mistakes. I enjoy technical work, and I think development is the next logical step in my career. I'd like to bring some "legitimacy" to my part-time development work, and make myself a more skilled and valuable employee. Ultimately if this can help me better support my family, that would be ideal. Can I make the jump to professional developer? I have an engineering degree, but no formal education in computer science. I write WinForms apps using the .NET framework, do some freelance web development, have volunteered to write software for a nonprofit, and have started experimenting with programming microcontrollers. I enjoy learning new things in the limited free time I have available. I think I have the aptitude to take on a development role, even in an 'apprentice' capacity if such an option is possible. Have any of you moved into development like this? Do any of you developers have any advice or cautionary tales? Are there better career options I haven't thought of? I welcome any and all related comments and thank you in advance for posting them.

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• Partner Blog: Hub City Media Introduces iPad Application for Oracle Identity Analytics

  - by Tanu Sood

  About the Writer:Steve Giovannetti is CTO of Hub City Media, Inc., a company that specializes in implementation and product development on the Oracle Identity Management platform. Recently, Hub City Media announced the introduction of iPad application IdentityCert for Oracle Identity Analytics. This post explore the business use cases and application of IdentityCert.Hub City Media(HCM) has been deploying certification solutions based on Oracle Identity Analytics since it first appeared on the market as Vaau RBACx. With each deployment we've seen the same pattern repeat time and time again:1. Customers suffering under the weight of manual access certification regimens deploy Oracle Identity Analytics (OIA) for automated certification. 2. OIA improves the frequency, speed, accuracy, and participation of certifications across the organization. 3. Then the certifiers, typically managers and supervisors, ask, “Is there any easier way to do these certifications offline?”The current version of OIA has a way to export certification data to a spreadsheet.  For some customers, we've leveraged this feature and combined it with some of our own custom code to provide a solution based on spreadsheet exports and imports.  Customers export the certification to Microsoft Excel, complete it, and then import the spreadsheet to OIA. It worked well for offline certification, but if the user accidentally altered the format of the spreadsheet, the import of the data could fail. We were close to a solution but it wasn’t reliable.Over the past few years, we've seen the proliferation of Apple iOS devices, specifically the iPhone and iPad, in the enterprise.  As our customers were asking for offline certification, we noticed the same population of users traditionally responsible for access certification, were early adopters of the iPad. The environment seemed ideal for us to create an iPad application to support offline certifications using Oracle Identity Analytics. That’s why we created IdentityCert™.IdentityCert allows users to view their analytics dashboard, complete user certifications, and resolve policy violations with OIA, from their iPads.The current IdentityCert analytics dashboard displays the same charts that are available in the Oracle Identity Analytics product. However, we plan to expand the number of available analytics in future releases.The main function of IdentityCert is user certification which can be performed quickly and efficiently using a simple touch interface. Managers tap into a certification, use simple gestures to claim users and certify their access.  Certifications can be securely downloaded to IdentityCert and can be completed with or without a network connection. The user can upload the completed certifications once they are connected to a cellular or wi-fi network.Oracle Identity Analytics can generate policy violation notifications based on detective scans of identity warehouse or via preventative analysis of identity access requests. IdentityCert allows users to view all policy violations, resolve, or delegate them to appropriate users. IdentityCert also analyzes the policy violation expression and produces more human friendly descriptions of the policy violation which improves the ability of users to resolve the violation. IdentityCert can be deployed quickly into a customer's environment. It is deployed with Hub City Media's ID Services to connect Oracle Identity Analytics securely with the iPad application.Oracle Identity Management 11g R2 is an important evolutionary release. Oracle's Identity Management suite has more characteristics of a cohesive platform. This platform provides an integrated set of identity services that can be used to protect, manage, and audit security within the enterprise. At HCM we take the platform concept a step further and see it as an opportunity to create unique solutions for Oracle Identity Management customers. IdentityCert is our commitment to this platform. You can download IdentityCert from the Apple iOS App Store today. It includes a demo dataset that you can use to explore the functions of the product without any server infrastructure. Download it. Give it a try. We would appreciate your interest and welcome any feedback.Resources:Press Release: Hub City Media Introduces iPad Application IdentityCert™ for Oracle Identity AnalyticsApp Store Download: http://bit.ly/IdentityCertOracle Identity Governance Suite

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• Oracle Tutor: XPDL conversion (and why you should care)

  - by mary.keane

  You may have noticed that the Oracle Business Process Converter feature in Tutor 14 supports "XPDL" conversion to Oracle Business Process Analysis Suite (BPA), Oracle Business Process Management Suite (BPM), and Oracle Tutor, and you may have briefly wondered "what is XPDL?" before you moved on to the Visio import feature (a very popular feature in Tutor 14). This posting is for those who do not yet understand (or care) about XPDL and process modeling. Many of us (and I'm including myself) have spent years working in the process definition arena: we've written procedures, designed systems and software to help others write procedures, and have been responsible for embedding policies and procedures into training material for employees. We've worked with tools such as Oracle Tutor, Microsoft Visio, Microsoft Word, and UPK. Most of us have never worked with "modeling tools" before, and we certainly never had to understand BPMN. It's a brave new world in this arena, and companies desperately need people with policy and procedural system expertise to be able to work with system analysts so there is a seamless transfer of knowledge from IT to employees. When working with applications, a picture is worth a thousand words, so eventually you're going to need to understand and be able to work with business process models. XPDL is an acronym for XML Process Definition Language, and it is an interchange format for business process models. It allows you to take a BPMN model that was developed in one workflow application such as BizAgi and import it into another workflow application or a true BPMN management system such as Oracle BPM. Specifically, the XPDL format contains the graphical information of a model as well as any executable information. By using a common format, models can be moved from a basic modeling application used by business owners to applications used by system architects. Over 80 applications support the XPDL format, including MetaStorm ProVision, BEA ALBPM, BizAgi, and Tibco. I mention these applications because we have provided XSLT mapping files specifically for these vendors. Oracle Business Process Converter was designed with user extensibility in mind, and thus users can add their own XML files so that additional XPDL models from other vendors can be converted to BPM, BPA, and Oracle Tutor. Instructions on how to add your own files can be found in Appendix 4 of the Oracle Business Converter manual. Let's take a visual look at how this works. Here is an example of a model devloped in BizAgi: This model can be created by the average business user without a large learning curve, and it's a good start for the system analyst who will be adding web services as well as for the business manager who manages the process described in the model. By exporting this model as XPDL, the information can be converted into Oracle BPA and Oracle BPM as well as converted to Oracle Tutor to become the framework for a procedure. Through this conversion feature, one graphic illustration of a business process can be used by a system analyst, business analyst, business manager, and employee, as seen below. Model Converted to Tutor Procedure Below is the task section of the procedure after conversion from an XPDL file. Model converted to BPA Model converted to BPM End users still want step by step instructions on how to perform their jobs, so procedures (Oracle Tutor) and application simulations (UPK) are still a critical piece of the solution. But IT professionals need graphic descriptions of how the applications work, regardless of whether there are any tasks involving humans. Now there is a way to convert procedures (Oracle Tutor docx files) and basic models (XPDL files) so that business managers and system analysts can share process information. References Wikipedia XPDL. Workflow Management Coalition, XPDL Support and Resources Oracle Business Process Converter manual, Oracle Tutor 14 Oracle Business Process Management 11g If you have any XPDL conversion stories to share, we'd love to hear from you. Best wishes for the coming new year, Mary Keane, Senior Development Manager, Oracle Tutor and BPM

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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Oracle is #1 in Life Sciences!

  - by Michael Snow

  Guest post today by: John Klinke, Senior Principal Product Manager, Oracle WebCenter Content 12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Based on the announcement last week at EMC World about Documentum for Life Sciences, it looks like EMC is starting to have regrets about pulling out of the life sciences space over the last few years. Certainly their content management customers and partners in life sciences have noticed their retreat. Many of them are now talking to us about WebCenter Content since they’ve seen the writing on the wall regarding Documentum’s decline, including falling revenue, shrinking investment, departure of key executives, and EMC’s auditing of existing customers. While EMC has been neglecting the life sciences industry over the last few years, Oracle has been increasing its investment and commitment by providing best-of-breed solutions to enable pharmaceutical, medical device, biotech and CRO companies to improve productivity and drive innovation. As a result, according to IDC Health Insights, Oracle is #1 in life sciences. From research and development through clinical development and manufacturing to sales and marketing, Oracle provides the solutions that life sciences companies depend on to accelerate R&D, expedite clinical trials, and speed time to market. Specifically for Oracle WebCenter, our life sciences business is booming thanks to our comprehensive offerings led by Oracle WebCenter Content, our 21 CFR Part 11 compliant enterprise content management platform. Unlike Documentum, WebCenter Content is all about keeping the cost of ownership low - through simplicity, flexibility, and out-of-the-box integrations. WebCenter Content is a single, comprehensive ECM platform that can handle all your content management needs, from controlled documents to digital asset management, records management and document imaging and capture. And it is much more flexible, letting you do configuration changes instead of customizations to meet your business needs. It also saves you money by being pre-integrated with the rest of the Oracle Fusion Middleware technology stack and with leading enterprise applications like Siebel (including Siebel CTMS), Primavera, E-Business Suite, JD Edwards and PeopleSoft. So if you think EMC’s announcement last week was too little and too late, I’m happy to report that Oracle is here to help. Back in October, we announced our Move Off Documentum offer, which provides a 100% trade-in credit for your Documentum licenses when you purchase Oracle WebCenter, and the good news is, this offer is still available for a limited time. So stop maintaining Documentum and start innovating with Oracle WebCenter. For more details see www.oracle.com/moveoff/documentum.

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• #OOW 2012: Big Data and The Social Revolution

  - by Eric Bezille

  As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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• ArchBeat Link-o-Rama for 2012-08-30

  - by Bob Rhubart

  Next Generation Mobile Clients for Oracle Applications & the role of Oracle Fusion Middleware | Manish Palaparthy Manish Palaparthy examines some of Oracle's mobile applications, and takes a look at the underlying technology. Master Data Management: A Foundation for Big Data Analysis | Manouj Tahiliani "Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data." — Manouj Tahiliani Architect Day: Boston - Agenda Update Here's the latest updated information on the session schedule and content for Oracle Technology Network Architect Day in Boston, MA on September 12, 2012. Registration is open, but seating is limited. OTN Architect Day: Boston is being held on Wednesday September 12, 2012, 8:00 a.m. – 5:00 p.m., at the Boston Marriott Burlington, One Burlington Mall Road, Burlington, MA 01803. Integrating Coherence & Java EE 6 Applications using ActiveCache | Ricardo Ferreira The seamless integration between Oracle Coherence and Oracle WebLogic Server "provides a comprehensive environment to develop applications without the complexity of extra Java code to manage cache as a dependency," explains Ricardo Ferreira, "since Oracle provides a DI (Dependency Injection) mechanism for Coherence, the same DI mechanism available in standard Java EE applications. This feature is called ActiveCache." Ricardo shows you how to configure ActiveCache in WebLogic and your Java EE application. Cloud Infrastructure has a new standard from the DMTF "Unlike a de facto standard where typically one vendor has change control over the interface, and everyone else has to reverse engineer the inner workings of it, [Cloud Infrastructure Management Interface (CIMI)] is a de jure standard that is under change control of a standards body. One reason the standard took two years to create is that we factored in use cases, requirements and contributed APIs from multiple vendors. These vendors have products shipping today and as a result CIMI has a strong foundation in real world experience." Oracle GoldenGate 11g Release Launch Webcast- September 12 The new release of Oracle GoldenGate 11g is now available for major databases and platforms. Register for this webcast and live Q&A with product experts to learn about the solution's new features. September 12, 2012. 8:00am AM and 10:00AM PT. Speakers: Doug Reid (Director, Product Management, Oracle GoldenGate), Irem Radzik (Director, Product Marketing, Oracle Data Integration Products) Thought for the Day "[When] asking skilled architects…what they do when confronted with highly complex problems… [they] would most likely answer, 'Just use Common Sense.' [A] better expression than 'common sense' is 'contextual sense'—a knowledge of what is reasonable within a given context. Practicing architects through eduction, experience and examples accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• ArchBeat Link-o-Rama Top 10 for September 2-8, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN Facebook Page for the week of September 2-8, 2012. Adding a runtime LOV for a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena illustrates how to customize the parameters tab for a taskflow in WebCenter. Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET | Scott Nelson "It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings," says Scott Nelson. "Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there." Free Event: Oracle Technology Network Architect Day – Boston, MA – 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free, but seating is limited. You'll curse yourself if you miss this one. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every issue includes insight and expertise from architects who regularly work with Oracle Technologies. Click here to see a complete list of these articles. Using FMAP and AnalyticsRes in a Oracle BI High Availability Implementation | Art of Business Intelligence "The fmap syntax has been used for a long time in Oracle BI / Siebel Analytics when referencing images inherent in the application as well as custom images," says Oracle ACE Christian Screen. "This syntax is used on Analysis requests an dashboards." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger shares the background information and the solution to a recently encountered customer scenario. Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. The Role of Oracle VM Server for SPARC In a Virtualization Strategy New OTN article from Matthias Pfutzner. Thought for the Day "Practicing architects, through eduction, experience and examples, accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• Default Parameters vs Method Overloading

  - by João Angelo

  With default parameters introduced in C# 4.0 one might be tempted to abandon the old approach of providing method overloads to simulate default parameters. However, you must take in consideration that both techniques are not interchangeable since they show different behaviors in certain scenarios. For me the most relevant difference is that default parameters are a compile time feature while method overloading is a runtime feature. To illustrate these concepts let’s take a look at a complete, although a bit long, example. What you need to retain from the example is that static method Foo uses method overloading while static method Bar uses C# 4.0 default parameters. static void CreateCallerAssembly(string name) { // Caller class - Invokes Example.Foo() and Example.Bar() string callerCode = String.Concat( "using System;", "public class Caller", "{", " public void Print()", " {", " Console.WriteLine(Example.Foo());", " Console.WriteLine(Example.Bar());", " }", "}"); var parameters = new CompilerParameters(new[] { "system.dll", "Common.dll" }, name); new CSharpCodeProvider().CompileAssemblyFromSource(parameters, callerCode); } static void Main() { // Example class - Foo uses overloading while Bar uses C# 4.0 default parameters string exampleCode = String.Concat( "using System;", "public class Example", "{{", " public static string Foo() {{ return Foo(\"{0}\"); }}", " public static string Foo(string key) {{ return \"FOO-\" + key; }}", " public static string Bar(string key = \"{0}\") {{ return \"BAR-\" + key; }}", "}}"); var compiler = new CSharpCodeProvider(); var parameters = new CompilerParameters(new[] { "system.dll" }, "Common.dll"); // Build Common.dll with default value of "V1" compiler.CompileAssemblyFromSource(parameters, String.Format(exampleCode, "V1")); // Caller1 built against Common.dll that uses a default of "V1" CreateCallerAssembly("Caller1.dll"); // Rebuild Common.dll with default value of "V2" compiler.CompileAssemblyFromSource(parameters, String.Format(exampleCode, "V2")); // Caller2 built against Common.dll that uses a default of "V2" CreateCallerAssembly("Caller2.dll"); dynamic caller1 = Assembly.LoadFrom("Caller1.dll").CreateInstance("Caller"); dynamic caller2 = Assembly.LoadFrom("Caller2.dll").CreateInstance("Caller"); Console.WriteLine("Caller1.dll:"); caller1.Print(); Console.WriteLine("Caller2.dll:"); caller2.Print(); } And if you run this code you will get the following output: // Caller1.dll: // FOO-V2 // BAR-V1 // Caller2.dll: // FOO-V2 // BAR-V2 You see that even though Caller1.dll runs against the current Common.dll assembly where method Bar defines a default value of “V2″ the output show us the default value defined at the time Caller1.dll compiled against the first version of Common.dll. This happens because the compiler will copy the current default value to each method call, much in the same way a constant value (const keyword) is copied to a calling assembly and changes to it’s value will only be reflected if you rebuild the calling assembly again. The use of default parameters is also discouraged by Microsoft in public API’s as stated in (CA1026: Default parameters should not be used) code analysis rule.

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• Oracle MDM Maturity Model

  - by David Butler

  A few weeks ago, I discussed the results of a survey conducted by Oracle’s Insight team. The survey was based on the data management maturity model that the Oracle Insight team has developed over the years as they analyzed customer IT organizations to help them get more out of everything they already have. I thought you might like to learn more about the maturity model itself. It can help you figure out where you stand when it comes to getting your organizations data management act together. The model covers maturity levels around five key areas: Profiling data sources; Defining a data strategy; Defining a data consolidation plan; Data maintenance; and Data utilization. Profile data sources: Profiling data sources involves taking an inventory of all data sources from across your IT landscape. Then evaluate the quality of the data in each source system. This enables the scoping of what data to collect into an MDM hub and what rules are needed to insure data harmonization across systems. Define data strategy: A data strategy requires an understanding of the data usage. Given data usage, various data governance requirements need to be developed. This includes data controls and security rules as well as data structure and usage policies. Define data consolidation strategy: Consolidation requires defining your operational data model. How integration is to be accomplished. Cross referencing common data attributes from multiple systems is needed. Synchronization policies also need to be developed. Data maintenance: The desired standardization needs to be defined, including what constitutes a ‘match’ once the data has been standardized. Cleansing rules are a part of this methodology. Data quality monitoring requirements also need to be defined. Utilize the data: What data gets published, and who consumes the data must be determined. How to get the right data to the right place in the right format given its intended use must be understood. Validating the data and insuring security rules are in place and enforced are crucial aspects for full no-risk data utilization. For each of the above data management areas, a maturity level needs to be assessed. Where your organization wants to be should also be identified using the same maturity levels. This results in a sound gap analysis your organization can use to create action plans to achieve the ultimate goals. Marginal is the lowest level. It is characterized by manually maintaining trusted sources; lacking or inconsistent, silo’d structures with limited integration, and gaps in automation. Stable is the next leg up the MDM maturity staircase. It is characterized by tactical MDM implementations that are limited in scope and target a specific division.  It includes limited data stewardship capabilities as well. Best Practice is a serious MDM maturity level characterized by process automation improvements. The scope is enterprise wide. It is a business solution that provides a single version of the truth, with closed-loop data quality capabilities. It is typically driven by an enterprise architecture group with both business and IT representation.   Transformational is the highest MDM maturity level. At this level, MDM is quantitatively managed. It is integrated with Business Intelligence, SOA, and BPM. MDM is leveraged in business process orchestration. Take an inventory using this MDM Maturity Model and see where you are in your journey to full MDM maturity with all the business benefits that accrue to organizations who have mastered their data for the benefit of all operational applications, business processes, and analytical systems. To learn more, Trevor Naidoo and I have written the Oracle MDM Maturity Model whitepaper. It’s free, so go ahead and download it and use it as you see fit.

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• Get Your Enterprise Working With Oracle On Track Communication 1.0

  - by Josh Lannin

  The On Track Development team is very pleased to announce that today On Track is available for our customers to download and evaluate.  To learn more about what On Track does start with our whitepaper and datasheet.   If you are a developer, take a look at our documentation and samples posted to our OTN page. For this first blog post, I’ll be speaking to several notable points about our product. Graceful Escalation via Conversations: On Track addresses the “Collaboration Problem” through a single guiding principle – graceful escalation – within the construct of a Conversation. In On Track, collaboration is based on a context (called a “Conversation”) that gracefully escalates in form, structure, and content, as dictated by the particular needs of a given collaboration.  Within that context, On Track provides a rich set of tools to choose from.  These tools provide for communication, coordination, content management, organization, decision making, and analysis -- all essential aspects of collaboration, but not all of them are essential all of the time.  Every collaborative interaction will evolve differently.  Some will evolve to represent work spreading over the course of years and involving a large, distributed team, while others may involve few people and not evolve at all.  Regardless, all collaborative contexts are built from the same parts, utilize the same concepts, and start the same way.  The principle of graceful escalation is that you only use the tools and structure you need; so you only incur the complexity you need. Purposeful Collaboration: Through application integration, On Track Conversations bring enterprise application users the communication and collaboration capabilities required to complete business process.  By association with specific processes or business objects conversations extend the possible interactions and broaden participation to internal or external non-application users and provide a sophisticated interaction experience, all the while enhancing the data set within the owning application.  Purposeful collaboration not only needs to happen in the context of applications, it must support a full range of real-time and long-running interactions to provide the greatest value. Multi Client, Multi Modal: This On Track 1.0 product release includes the same day availability of  multiple clients, including iPhone and iPad applications which are now available on the Apple Store, a fully capable and accessible Outlook Add-In, along with our browser web client.  With each client we have sought to leverage the strengths of each unique device- our iPhone client supports picture and voice posts, the iPad is optimized for meeting room situations and document viewing, and our Outlook add-in allows you to take emails in context and bring them into On Track.  In addition to supporting a diverse array of clients, On Track provides a unified multi modal experience support starting with basic messages moving through to integrated documents with live annotations, snapshots, application sharing, and voice. Next Generation Web Architecture: We believe On Track will help move the bar higher for what users can expect from all web applications, most notably ones that involve real-time activity.  On Track is built from the ground up with an innovative, real-time architecture that leverages the extensive push capabilities of our server.  Whether you are receiving a new message, viewing where crowds of people are collaborating, or doing live annotation on a document with a set of people, that information comes to you immediately without refreshes or moving back and forth between pages.  We’ve leveraged this core architecture across the product experience and raised the user experience bar for this type of application.  As well these capabilities are based on open standards and protocols, and are fully extensible by anyone- enabling sophisticated integrations to be created with a wide variety of both legacy and next-generation applications. Agile Product Development: As a product team we operate using continuous feedback and modified agile development methodologies.  We have thousands of active internal Oracle users who have helped pilot our product for critical business functions, and the On Track product development team uses our product as our primary vehicle for all our collaboration.  Additionally we been working with early access customers who are adopting our technology and providing us valuable feedback - which our process has rapidly realized in improvements to our software.  On Track agility extends to our server as well, which is built to scale, and is very simple to install and configure. We are pleased to make this product announcement and encourage you to join us on Facebook or follow us on Twitter, as well as checking back here for the latest product information.

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• Standards Corner: Preventing Pervasive Monitoring

  - by independentid

   Phil Hunt is an active member of multiple industry standards groups and committees and has spearheaded discussions, creation and ratifications of industry standards including the Kantara Identity Governance Framework, among others. Being an active voice in the industry standards development world, we have invited him to share his discussions, thoughts, news & updates, and discuss use cases, implementation success stories (and even failures) around industry standards on this monthly column. Author: Phil Hunt On Wednesday night, I watched NBC’s interview of Edward Snowden. The past year has been tumultuous one in the IT security industry. There has been some amazing revelations about the activities of governments around the world; and, we have had several instances of major security bugs in key security libraries: Apple's ‘gotofail’ bug  the OpenSSL Heartbleed bug, not to mention Java’s zero day bug, and others. Snowden’s information showed the IT industry has been underestimating the need for security, and highlighted a general trend of lax use of TLS and poorly implemented security on the Internet. This did not go unnoticed in the standards community and in particular the IETF. Last November, the IETF (Internet Engineering Task Force) met in Vancouver Canada, where the issue of “Internet Hardening” was discussed in a plenary session. Presentations were given by Bruce Schneier, Brian Carpenter,  and Stephen Farrell describing the problem, the work done so far, and potential IETF activities to address the problem pervasive monitoring. At the end of the presentation, the IETF called for consensus on the issue. If you know engineers, you know that it takes a while for a large group to arrive at a consensus and this group numbered approximately 3000. When asked if the IETF should respond to pervasive surveillance attacks? There was an overwhelming response for ‘Yes'. When it came to 'No', the room echoed in silence. This was just the first of several consensus questions that were each overwhelmingly in favour of response. This is the equivalent of a unanimous opinion for the IETF. Since the meeting, the IETF has followed through with the recent publication of a new “best practices” document on Pervasive Monitoring (RFC 7258). This document is extremely sensitive in its approach and separates the politics of monitoring from the technical ones. Pervasive Monitoring (PM) is widespread (and often covert) surveillance through intrusive gathering of protocol artefacts, including application content, or protocol metadata such as headers. Active or passive wiretaps and traffic analysis, (e.g., correlation, timing or measuring packet sizes), or subverting the cryptographic keys used to secure protocols can also be used as part of pervasive monitoring. PM is distinguished by being indiscriminate and very large scale, rather than by introducing new types of technical compromise. The IETF community's technical assessment is that PM is an attack on the privacy of Internet users and organisations. The IETF community has expressed strong agreement that PM is an attack that needs to be mitigated where possible, via the design of protocols that make PM significantly more expensive or infeasible. Pervasive monitoring was discussed at the technical plenary of the November 2013 IETF meeting [IETF88Plenary] and then through extensive exchanges on IETF mailing lists. This document records the IETF community's consensus and establishes the technical nature of PM. The draft goes on to further qualify what it means by “attack”, clarifying that  The term is used here to refer to behavior that subverts the intent of communicating parties without the agreement of those parties. An attack may change the content of the communication, record the content or external characteristics of the communication, or through correlation with other communication events, reveal information the parties did not intend to be revealed. It may also have other effects that similarly subvert the intent of a communicator.  The past year has shown that Internet specification authors need to put more emphasis into information security and integrity. The year also showed that specifications are not good enough. The implementations of security and protocol specifications have to be of high quality and superior testing. I’m proud to say Oracle has been a strong proponent of this, having already established its own secure coding practices. 

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• Persevering & Friday Night Big Ideas

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein, Oracle Midsize Programs Every successful company, personal accomplishment, and philanthropic endeavor starts with one good idea. I have my best ideas on Friday evenings. The creative side of my brain is stimulated by end of week endorphins. Free thinking. Anything is possible. But, as my kids love to remind me, most of Dad's Friday Night Big Ideas (FNBIs) fizzle on the drawing board. Usually there's one barrier blocking the way that seems insurmountable by noon on Monday. For example, trekking the 486 mile Colorado Trail is on my bucket list. Since I have a job, I'll have to do it in bits and pieces--day hikes, weekends, and a vacation week here and there. With my trick neck, backpacking is not an option. How to survive equip myself for overnight backcountry travel was that one seemingly insurmountable barrier.  Persevering Lewis and Clark wouldn't have given up so I explored options and, as I blogged about back in December, I had an FNBI to hire llamas to carry my load. Last weekend, that idea came to fruition. Early Saturday morning, I met up with Bill, the owner of Antero Llamas, for an overnight training expedition along segment 14 of the Colorado Trail with a string of twelve llamas. It was a crash course on learning how to saddle, load, pasture, and mediate squabbles. Amazingly, we left the trailhead with me, the complete novice, at the lead. Instead of trying to impart three decades of knowledge on me in two days, Bill taught me two things: "Go With the Flow" and "Plan B". It worked. There were times I would be lost in thought for long stretches of time until one snort would remind me that I had a string of twelve llamas trailing behind. A funny thing happened along the trail... Up until last Saturday, my plan had been to trek all 28 segments of the trail east to west and sequentially. Out of some self-imposed sense of decorum. That plan presented myriad logistical challenges such as impassable snow pack on the Continental Divide when segment 6 is up next. On Sunday, as we trekked along the base of 14,000 ft peaks, I applied Bill's llama handling philosophy to my quest and came up with a much more realistic and enjoyable strategy for achieving my goal.  Seize opportunities to hike regardless of order. Define my own segments. Go west to east for awhile if it makes more sense. Let the llamas carry more creature comforts. Chill out.  I will still set foot on all 486 miles of the trail. Technically, the end result will be the same.And I and my traveling companions--human and camelid--will enjoy the journey more. Much more. Got Big Ideas of Your Own? Check out Tongal. This growing Oracle customer works with brands to crowd source fantastic ideas for promoting products and services. Your great idea could earn you cash.  Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Jim Lein I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• Visual Studio 2012 and .NET 4.5 now Live!

  - by Tarun Arora

  Today was the formal launch event for Visual Studio 2012 and .NET 4.5, a state-of-the-art development solution for building modern applications that span connected devices and continuous services, from the client to the cloud. The event was streamed live from http://visualstudiolaunch.com, S.Somasegar corporate vice president of the Developer Division opened the key note, Jason Zander dived deeper into how to leverage Visual Studio 2012 and .NET 4.5 to build modern application. Brian Harry all the awesome features in Visual Studio 2012 to improve the application lifecycle management.   I. Summary of the announcements made today 1. Visual Studio Updates coming this fall –  VS Update will better support agile teams, enable continuous quality, elevate SharePoint development with application lifecycle management (ALM) tools, and expand Visual Studio 2012 Windows development capabilities. It will be available as a community technology preview (CTP) later this month and in final release later this calendar year. A comprehensive list of what will be on offer can be found here. 2. Visual Studio Express 2012 for Windows Desktop – Visual Studio Express 2012 for Windows Desktop brings the newest desktop development capabilities in Visual Studio 2012 to Express users, too. You would be excited to know that the express SKU will support Integration with TFS among some of the other cool features I would like to mention Unit Testing, Unit Testing, Code Analysis, dependency management with NuGet a full list and download links can be found here. 3. F# tools for Visual Studio Express 2012 for web –  This F# Tools release adds in F# 3.0 components, such as the F# 3.0 compiler, F# Interactive, IDE support, and new F# features such as type providers and query expressions to your Visual Studio 2012 express for web. More details and download links can be found here. 4. Visual Studio TFS 2012 Power Tools – The TFS 2012 Power tools brings the goodness of Best Practice Analyzer, Process Template Editor, Storyboard Shapes, Team Explorer enhancements, TFPT command line, TFS Server Backups, etc via to your TFS 2012 installation. It can be downloaded right away from here. II. Road shows There will be many more community road shows this month packaged with hours of demos and discussions. The Visual Studio UK Team has just announced that there will be four UK launch events, face to face session including a product group speaker and partner sessions: Edinburgh, 1st October Manchester, 3rd October London, 4th October Reading, 5th October III. Get Started Download Visual Studio 2012 and the additional supporting software's from here. The Visual Studio development team has put together over 60 videos to help you learn about the new Visual Studio 2012 capabilities in more detail, and all of these will be available for watching here. IV. What’s Next A lot more exciting stuff lined up… Windows 8 Anticipated release: Oct. 26 (UPDATED 9/12) Windows Server 2012 Released (UPDATED 9/4) System Center 2012 Released (UPDATED 9/11) SQL Server 2012 Released (UPDATED 4/2) Internet Explorer 10 Anticipated release: Between Q3 2012 and early 2013 (UPDATED 5/3   Office 2013 Anticipated release: Q4 2012 or Q1 2013(UPDATED 9/12) Exchange 2013 Anticipated release: Q4 2012 (UPDATED 7/26) Visual Studio 2012 Released (UPDATED 9/12) Kinect for Windows Released (UPDATED 9/4) Windows Phone "Tango" and 8 "Tango": Released; Anticipated "Windows Phone 8" release: Q4 2012 (UPDATED 9/5) Dynamics ERP Online Anticipated release: September or October 2012 (UPDATED 7/20) Office 365 Anticipated update schedule: "Almost weekly"(UPDATED 9/12) Windows Azure Rumored CTP release: Spring 2012 (UPDATED 9/7) SharePoint 2013 Anticipated release: Q4 2012 (UPDATED 8/21) Enjoy

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• New R Interface to Oracle Data Mining Available for Download

  - by charlie.berger

    The R Interface to Oracle Data Mining ( R-ODM) allows R users to access the power of Oracle Data Mining's in-database functions using the familiar R syntax. R-ODM provides a powerful environment for prototyping data analysis and data mining methodologies. R-ODM is especially useful for: Quick prototyping of vertical or domain-based applications where the Oracle Database supports the application Scripting of "production" data mining methodologies Customizing graphics of ODM data mining results (examples: classification, regression, anomaly detection) The R-ODM interface allows R users to mine data using Oracle Data Mining from the R programming environment. It consists of a set of function wrappers written in source R language that pass data and parameters from the R environment to the Oracle RDBMS enterprise edition as standard user PL/SQL queries via an ODBC interface. The R-ODM interface code is a thin layer of logic and SQL that calls through an ODBC interface. R-ODM does not use or expose any Oracle product code as it is completely an external interface and not part of any Oracle product. R-ODM is similar to the example scripts (e.g., the PL/SQL demo code) that illustrates the use of Oracle Data Mining, for example, how to create Data Mining models, pass arguments, retrieve results etc. R-ODM is packaged as a standard R source package and is distributed freely as part of the R environment's Comprehensive R Archive Network (CRAN). For information about the R environment, R packages and CRAN, see www.r-project.org. R-ODM is particularly intended for data analysts and statisticians familiar with R but not necessarily familiar with the Oracle database environment or PL/SQL. It is a convenient environment to rapidly experiment and prototype Data Mining models and applications. Data Mining models prototyped in the R environment can easily be deployed in their final form in the database environment, just like any other standard Oracle Data Mining model. What is R? R is a system for statistical computation and graphics. It consists of a language plus a run-time environment with graphics, a debugger, access to certain system functions, and the ability to run programs stored in script files. The design of R has been heavily influenced by two existing languages: Becker, Chambers & Wilks' S and Sussman's Scheme. Whereas the resulting language is very similar in appearance to S, the underlying implementation and semantics are derived from Scheme. R was initially written by Ross Ihaka and Robert Gentleman at the Department of Statistics of the University of Auckland in Auckland, New Zealand. Since mid-1997 there has been a core group (the "R Core Team") who can modify the R source code archive. Besides this core group many R users have contributed application code as represented in the near 1,500 publicly-available packages in the CRAN archive (which has shown exponential growth since 2001; R News Volume 8/2, October 2008). Today the R community is a vibrant and growing group of dozens of thousands of users worldwide. It is free software distributed under a GNU-style copyleft, and an official part of the GNU project ("GNU S"). Resources: R website / CRAN R-ODM

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• VirtualBox 3.2 is released! A Red Letter Day?

  - by Fat Bloke

  Big news today! A new release of VirtualBox packed full of innovation and improvements. Over the next few weeks we'll take a closer look at some of these new features in a lot more depth, but today we'll whet your appetite with the headline descriptions. To start with, we should point out that this is the first Oracle-branded version which makes today a real Red-letter day ;-)  Oracle VM VirtualBox 3.2 Version 3.2 moves VirtualBox forward in 3 main areas ( handily, all beginning with "P" ) : performance, power and supported guest operating system platforms.  Let's take a look: Performance New Latest Intel hardware support - Harnessing the latest in chip-level support for virtualization, VirtualBox 3.2 supports new Intel Core i5 and i7 processor and Intel Xeon processor 5600 Series support for Unrestricted Guest Execution bringing faster boot times for everything from Windows to Solaris guests; New Large Page support - Reducing the size and overhead of key system resources, Large Page support delivers increased performance by enabling faster lookups and shorter table creation times. New In-hypervisor Networking - Significant optimization of the networking subsystem has reduced context switching between guests and host, increasing network throughput by up to 25%. New New Storage I/O subsystem - VirtualBox 3.2 offers a completely re-worked virtual disk subsystem which utilizes asynchronous I/O to achieve high-performance whilst maintaining high data integrity; New Remote Video Acceleration - The unique built-in VirtualBox Remote Display Protocol (VRDP), which is primarily used in virtual desktop infrastructure deployments, has been enhanced to deliver video acceleration. This delivers a rich user experience coupled with reduced computational expense, which is vital when servers are running hundreds of virtual machines; Power New Page Fusion - Traditional Page Sharing techniques have suffered from long and expensive cache construction as pages are scrutinized as candidates for de-duplication. Taking a smarter approach, VirtualBox Page Fusion uses intelligence in the guest virtual machine to determine much more rapidly and accurately those pages which can be eliminated thereby increasing the capacity or vm density of the system; New Memory Ballooning- Ballooning provides another method to increase vm density by allowing the memory of one guest to be recouped and made available to others; New Multiple Virtual Monitors - VirtualBox 3.2 now supports multi-headed virtual machines with up to 8 virtual monitors attached to a guest. Each virtual monitor can be a host window, or be mapped to the hosts physical monitors; New Hot-plug CPU's - Modern operating systems such Windows Server 2008 x64 Data Center Edition or the latest Linux server platforms allow CPUs to be dynamically inserted into a system to provide incremental computing power while the system is running. Version 3.2 introduces support for Hot-plug vCPUs, allowing VirtualBox virtual machines to be given more power, with zero-downtime of the guest; New Virtual SAS Controller - VirtualBox 3.2 now offers a virtual SAS controller, enabling it to run the most demanding of high-end guests; New Online Snapshot Merging - Snapshots are powerful but can eat up disk space and need to be pruned from time to time. Historically, machines have needed to be turned off to delete or merge snapshots but with VirtualBox 3.2 this operation can be done whilst the machines are running. This allows sophisticated system management with minimal interruption of operations; New OVF Enhancements - VirtualBox has supported the OVF standard for virtual machine portability for some time. Now with 3.2, VirtualBox specific configuration data is also stored in the standard allowing richer virtual machine definitions without compromising portability; New Guest Automation - The Guest Automation APIs allow host-based logic to drive operations in the guest; Platforms New USB Keyboard and Mouse - Support more guests that require USB input devices; New Oracle Enterprise Linux 5.5 - Support for the latest version of Oracle's flagship Linux platform; New Ubuntu 10.04 ("Lucid Lynx") - Support for both the desktop and server version of the popular Ubuntu Linux distribution; And as a man once said, "just one more thing" ... New Mac OS X (experimental) - On Apple hardware only, support for creating virtual machines run Mac OS X. All in all this is a pretty powerful release packed full of innovation and speedups. So what are you waiting for?  -FB 

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• Partner Webcast - Focus on Oracle Data Profiling and Data Quality 11g

  - by lukasz.romaszewski(at)oracle.com

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