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  • ADF Faces Skin Editor - How to Work with It

    - by Shay Shmeltzer
    The ODTUG Kscop11 conference was a great success with lots of sessions about FMW running in a special track. I did several sessions and labs in the conference, and I thought it might be a good idea to at least give you a taste of what you might have missed. So here is most of what I demoed in my ADF Faces Skinning session (not all though - that session was 60 minutes long, and while everyone did end up going out of the building in the middle because of a fire drill for about 5 minutes, there was other things covered in the session as well). In the demo here you'll see how to generate new images and default color scheme, how to identify a component class with Firebug, how to skin a component, how to identify the global selector of a property, how to change fonts and how to change strings. By the way, for more on ADF Skinning you should also listen to the ADF Insider seminar that Frank Nimphius recorded on skinning, it will give you better understanding of the overall skinning process. P.S. in the demo I add an entry to the web.xml file which prevent ADF Faces from compressing the HTML that is generated. The entry is for org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION  and I set it to true. This is very useful when you work on creating the skin, but don't forget to un-set it before you go production.

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  • Oracle Users - Are You Ready?!?!?

    - by Oracle OpenWorld Blog Team
     By Karen Shamban At long last, it's time for Oracle OpenWorld 2012 to begin. After months of planning by attendees and at Oracle, the conference is about to begin. What's happening on the first day, Sunday, September 30? Registration Moscone West, Moscone South, and Hilton San Francisco, 7:00 a.m. - 8:00 p.m. Westin St. Francis, 3:00 p.m. - 6:30 p.m. Oracle University Pre-Conference Training Hotel Nikko and Hilton San Francisco, 8:00 a.m. - 3:30 p.m. Oracle Users Forum Moscone West, 8:00 a.m. - 4:30 p.m. Oracle OpenWorld Opening Keynote, featuring Oracle CEO Larry Ellison Moscone North Hall D, 5:00 p.m. - 7:00 p.m. Oracle OpenWorld Welcome Reception sponsored by Fujitsu Howard Street Tent and Yerba Buena Gardens, 7:00 p.m. - 8:30 p.m. Oracle OpenWorld Music Festival Various times and locations It's never too late to attend Oracle OpenWorld - hope to see you there!

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  • eSTEP TechCast-Special - October 2012

    - by uwes
    Dear partner, we are pleased to announce our eSTEP TechCast-Special on Thursday 18th of October and would be happy if you could join. Please see below the details for the next TechCast.Date and time:Thursday, 18. October 2012, 11:00 - 12:00 BST (12:00 - 13:00 CEST; 14:00 - 15:00 GST) Title: Oracle OpenWorld Systems Update Abstract:In this special TechCast we will give you a brief update to News and Announcements of Oracle Open World 2012. Special focus will be on Announcements around the Systems products and partner relevant News from Oracle OpenWorld. Target audience: Tech Presales Speaker: HW Enablement Team Call Info:Call-in-toll-free number: 08006948154 (United Kingdom)Call-in-toll-free number: +44-2081181001 (United Kingdom) Show global numbers Conference Code: 803 594 3Security Passcode: 9876Webex Info (Oracle Web Conference) Meeting Number: 593 893 048Meeting Password: tech2011 Playback / Recording / Archive: The webcasts will be recorded and will be available shortly after the event in the eSTEP portal under the Events tab, where you could find also material from already delivered eSTEP TechCasts. Use your email-adress and PIN: eSTEP_2011 to get access. Feel free to have a look. We are happy to get your comments and feedback. ">

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  • eSTEP TechCast - December 2012

    - by uwes
    Dear partner, we are pleased to announce our next eSTEP TechCast on Thursday 6th of December and would be happy if you could join. Please see below the details for the next TechCast.Date and time:Thursday, 06. December 2012, 11:00 - 12:00 GMT (12:00 - 13:00 CET; 15:00 - 16:00 GST) Title: Innovations with Oracle Solaris Cluster 4 Abstract:Oracle Solaris Cluster 4.0 is the version of Solaris Cluster that runs with Oracle Solaris 11. In this webcast we will focus at the integration of the cluster software with the IPS packaging system of Solaris 11, which makes installing and updating the software much easier and much more reliable, especially with virtualization technologies involved. Our webcast will also reflect new versions of Oracle Solaris Cluster if they will be announced in the meantime. Target audience: Tech Presales Speaker: Hartmut Streppel Call Info:Call-in-toll-free number: 08006948154 (United Kingdom)Call-in-toll-free number: +44-2081181001 (United Kingdom) Show global numbers Conference Code: 803 594 3Security Passcode: 9876Webex Info (Oracle Web Conference) Meeting Number: 255 760 510Meeting Password: tech2011 Playback / Recording / Archive: The webcasts will be recorded and will be available shortly after the event in the eSTEP portal under the Events tab, where you could find also material from already delivered eSTEP TechCasts. Use your email-adress and PIN: eSTEP_2011 to get access. Feel free to have a look. We are happy to get your comments and feedback. Thanks and best regards, Partner HW Enablement EMEA

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  • Impacting the Future through Collaboration at Alliance 14

    - by Jeb Dasteel-Oracle
    We’re hearing good things about the Alliance 14 conference held in Las Vegas by the Higher Education Users Group (HEUG) back in March. For those of you who aren’t familiar with Alliance 14 conferences, they are global events dedicated to enhancing and educating its members and the world on how higher educational institutions can utilize Oracle applications to change how they do business. The HEUG is an all-volunteer organization made up of individuals who collaborate with Oracle as part of the evolving higher education industry. Conference participants network with peers from other institutions (regionally and globally) to share the challenges; discuss solutions and ideas, and collaborate on HEUG strategic initiatives. The HEUG enables each institution to be a part of the ever-changing Oracle landscape. Watch the video below and hear directly from the attendees about their experience with Oracle and how being part of the HEUG has allowed them to  collaborate with one of their most importance resources... and with each other. Oracle is committed to fostering a strong and independent network of user groups worldwide. Currently over 900+ groups provide dynamic forums for customers to share information, experiences and expertise. If you’re interested in more information or joining an Oracle User Group, click and become part of a vibrant network of engaged users finding the best ways to get the most value from their Oracle investment and collaborating to provide a unified feedback voice to Oracle. Catch you next time, Jeb

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  • Mix10 is in history, Windows Phone 7 is here!

    MIX10was really a fantastic conference for Telerik! We had great talks, many customers stopped by our booth and we've got a lot of great feedback for our Silverlight Controls. Thank you for stopping by and sharing your opinion! So now, that the MIX is over, there is one question left: What Telerik will develop for theWindows Phone 7? We had this question on the booth over and over again and it is no doubt that the WP7 development is a hot topic now. All we can sayat this momentis that Yes, we are looking into this and we actually have some of our controls already partially working with WP7 internally :) You know that the Silverlight version for WP7 is Silverlight 3 and it has some very good additions over it in order to support the phone hardware - like webcam, mic, accelerometer, etc. If you missed the conference and the sessions- here is a list of videos thatwill get you started: Building Windows Phone Applications with Silverlight, Part 1 Mike Harsh Building Windows Phone Applications with Silverlight, Part 2 Peter Torr The good thing isthat our controls will needvery few tweaks in order to be *compiled* against the WP7 Silverlight runtime. But, the more interesting part is actually what are the scenarios that our controls will be used in. How different they will be from the desktop version of the SL? This is where we need your feedback - drop as a line and let us know what are your expectations in this area. Do you need something specific, a feature or a new control that you like to use, or maybe you have a specific scenario that you want to share. Nowthe ball is in your hands - write on the forums, send us a ticket, or just leave your comment on WP7 developmentbelow! Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • JavaOne LAD Call for Papers

    - by Tori Wieldt
    JavaOne LAD Call for Papers closes next Friday, October 4. Here are Java Evangelist Steven Chin's top three reasons why you submit a session:1) Imagine a parallel world where Java is king. Where the government has mandated that all software be open-source and recognized Java as an official platform. That is exactly what happened in Brazil and it shows in all aspects of their country from government systems to TV standards.2) A JUG in Every Village - Brazil has the most user groups of any country in the world by a significant margin. "I've stayed after JavaOne to visit several cities and gotten a great audience whether it was a large city like Brasilia or Goiania, or a coastal town like Fortaleza, Salvador, or Maceio," Chin explains.3) A Community-Supported Conference - SouJava and the entire Brazilian user group community is active and involved with JavaOne Brazil, making it a really engaging regional JavaOne conference. Submissions should be: From the community, all proposals should be non-Oracle. Java-related topics (not technologies such as Flex, .NET, Objective C, etc... unless it's specifically a topic about how such things INTEGRATE with Java) Non-product pitches Interesting/innovative uses of Java Practical relevant case studies/examples/practices/etc. The call for papers will close on Friday, October 4, 2012 at 11:59 pm local time. We look forward to hearing from you!

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  • Hub Forum - Connecting Digital Influencers - Paris 10 & 11 Octobre 2013

    - by Louisa Aggoune
    ORACLE a sponsorisé la 4ème édition du HUB FORUM qui s'est déroulé à l'Espace Pierre Cardin. Les 10,11 oct 2013, plus de 1200 leaders du digital, de la communication, du marketing, de la publicité et de l'innovation se réunissaient pour 2 jours de Conférence lors de la 4ème édition du HUBFORUM Paris, organisé par le HUB Institute.C'est l'évènement qui rassemble les décideurs du monde du digital et leur propose de rencontrer les meilleurs experts en communication du moment mais aussi d’échanger autour des pratiques qui ont fait leurs preuves. Il offre une occasion exceptionnelle de parler du futur du marketing digital, des nouvelles technologies et des médias. Le HUB FORUM en chiffre c'est:- 18 580 mentions- 3 520 vues du live- 80 speakers- 1 200 participants Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} A cette occasion, Pascal Hary - Directeur du Développement des Ventes eXperience Client & Social Europe, a animé une conférence sur le thème  #Social Trend 2014. Pour découvrir l'album photo: https://www.facebook.com/hubforum

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  • Looks Like We Made It! What's Up on Thursday at Oracle OpenWorld

    - by Oracle OpenWorld Blog Team
     By Karen Shamban Thursday is the last day of the conference for 2012, and there's still much to see and do. The day starts with an awesome keynote session, which includes a discussion with Michael Lewis, the author of Moneyball, Liar's Poker, and The Blind Side -- you won't want to miss it! Here's what's happening on Thursday at Oracle OpenWorld 2012: Registration Moscone West, Moscone South, Hilton San Francisco, Hotel Nikko, 8:00 a.m. - 4:00 p.m. Westin St. Francis, 8:00 a.m. - 5:00 p.m. Oracle OpenWorld Keynote featuring Oracle President Mark Hurd, and Oracle Executive Vice President Bob Weiler in conversation with Michael Lewis, author of Moneyball, Liar's Poker, and The Blind Side Moscone North Hall D, 9:00 a.m. - 10:45 a.m. Sessions, Labs Various times and locations Oracle OpenWorld Music Festival @ It's a Wrap! Yerba Buena Gardens, 3:30 p.m. - 6:30 p.m. Think back to everything you wanted to do while you attended the conference -- and be sure you get it done on Thursday!

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  • Still Alive&hellip;

    - by MOSSLover
    As Glados would say at the end of Portal “I’m still alive…”.  I am around, but I’m just not posting as frequently as I should.  I am trying to get acclimated to my new job, planning SharePoint Saturday New York City and Women in SharePoint plus trying to lead a normal life doing normal chores and hang out with my boyfriend.  What does this mean?  Well I’m trying to cut back to one or two events a month, which will include Heartland Developer Conference, Best Practices Conference, SPS Ozarks, SPS NYC (not speaking, running), and maybe SPS Denver and/or SPS East Bay.  So with the new job acclimation the blog suffers and twitter is getting less loven.  I’m only posting on twitter at night.  I will try to blog when I can as I see more 2010 and 2007 things that I find interesting to share.  I guess when you are a new employee you try to figure out what’s going on the first few months.  It’s really hard to post on SharePoint issue while that happens.  I’m really sorry guys and I will try harder to post at least a couple times a month (and maybe moderate comments  slightly better).  I hope that you all have a good weekend.

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  • SQL Bits 7 - 30th September - 2nd October 2010 in York

    In case you haven't heard we are planning the next SQL Bits event, and today we have released the agenda for Friday & Saturday, a total of 50 sessions covering all aspects of SQL Server with a great selection of speakers. http://www.sqlbits.com/information/Agenda.aspx From our recent announcement - ...SQLBits 7 will take place over three days from Thursday September 30th to Saturday October 2nd in York. Day one will be a training day, featuring in-depth full day seminars by leading SQL Server professionals such as Chris Testa-O’Neill and Chris Webb (see http://www.sqlbits.com/information/TrainingDay.aspx for more details); day two will be a deep-dive conference day with advanced sessions delivered by the best speakers from the SQL Server community; and day three will be the traditional SQLBits community conference day, with a wide range of sessions covered all aspects of SQL Server at all levels of ability. There will be a charge to attend days one and two, but day three, Saturday October 2nd, will as usual be completely free to attend allowing everyone to attend and experience a great day of training even if they have no training budget. Full details available at http://www.sqlbits.com.

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  • South Florida Code Camp and Other Events

    - by MOSSLover
    My grandmother wanted me to make her a video when she heard I got MVP in SharePoint Server of one of my sessions.  I decided I haven’t visited in two years, so maybe I can do an in person session.  I googled around and found South Florida Code Camp, which will be Saturday, February 12th.  I will be doing a session at 9:50 in the morning on Silverlight just for my grandmother and whoever shows up.  Here is the link for more information: http://www.fladotnet.com/codecamp/. In the upcoming months I plan to return to SharePoint Saturday speaking.  We are also organizing another New York event on Saturday, July 30th.  We will open up submissions for sponsors and speakers somewhere after Best Practices Conference in LaJolla.  I will be speaking at Best Practices LaJolla and the The Expert’s Conference in the upcoming months.  I am really sorry for the lack of updates it’s just been incredibly crazy going back and forth to DC and not having internet on weekdays or having the slowest internet in the world has just not helped.  I am also trying to attend Coders 4 Charity this year, so I can visit some people in St. Louis.  I’ve already got an incredibly crazy schedule going for the year.  I might be helping organize more events.  I’m going to volunteer at New York Code Camp too doing whatever they need this year.  Check back for more updates. Technorati Tags: SharePoint Conferences 2011,Events 2011

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  • Developing a TCK: Spec Lead Call for Spec Leads 20 December

    - by Heather VanCura
    The JCP Program will be hosting a Spec Lead call on 20 December on the topic of developing a Technology Compatibility Kit (TCK).  A Technology Compatibility Kit is a required output of a JSR at Final Release, along with the Specification and Reference Implementation (RI).   The TCK must test all aspects of a specification that impact how compatible an implementation of that specification would be, such as the public API and all mandatory elements of the specification. The Reference Implementation is required to pass the TCK. A vendor's implementation of a specification is only considered compatible if the implementation passes the TCK fully and completely.  The TCK is used to test implementations of the Final Specification to make sure that they are fully compatible. The call will be recorded and posted on the JCP.org multimedia page along with any related materials.   Invitation details for the online meeting:Topic: SL Call: Developing a TCK Date: Thursday, December 20, 2012 Time: 9:30 am, Pacific Standard Time (San Francisco, GMT-08:00) Meeting Number: 804 390 892 Meeting Password: 2222 ------------------------------------------------------- To join the audio conference -------------------------------------------------------     +1 (866) 682-4770 (US)     Conference code: 945-4597    Security code: 52775 ("JCPSL" on your phone handset)     For global access numbers see http://www.intercall.com/oracle/access_numbers.htm         Or +1 (408) 774-4073

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  • eSTEP TechCast - November 2012

    - by uwes
    Dear partner, we are pleased to announce our next eSTEP TechCast on Thursday 1st of November and would be happy if you could join. Please see below the details for the next TechCast.Date and time:Thursday, 01. November 2012, 11:00 - 12:00 GMT (12:00 - 13:00 CET; 15:00 - 16:00 GST) Title:  Update on Solaris 11 Abstract:Oracle announced an update on Solaris 11 on Oracle OpenWorld. Join us in this call to get a brief summary of the enhancements and how they help to build better solutions for your customers. Target audience: Tech Presales Speaker: Jörg Möllenkamp Call Info:Call-in-toll-free number: 08006948154 (United Kingdom)Call-in-toll-free number: +44-2081181001 (United Kingdom) Show global numbers Conference Code: 803 594 3Security Passcode: 9876Webex Info (Oracle Web Conference) Meeting Number: 599 775 167Meeting Password: tech2011 Playback / Recording / Archive: The webcasts will be recorded and will be available shortly after the event in the eSTEP portal under the Events tab, where you could find also material from already delivered eSTEP TechCasts. Use your email-adress and PIN: eSTEP_2011 to get access. Feel free to have a look. We are happy to get your comments and feedback. Thanks and best regards, Partner HW Enablement EMEA

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  • GlassFish T-shirt at JavaOne 2012

    - by arungupta
    There were 12 entries to the GlassFish T-shirt design contest. Each design was unique and very well thought out. But only one had to be picked and here is the winner! Many thanks to all the participants! A t-shirt will be reserved for each one of you whenever we meet :-) T-shirt designed by the community, for the community, and will be given to the community. Want to know more details about the design and concept ? Hear from the winner - Markus Eisele in his blog GlassFish City Revisited. So where do you get this t-shirt ? These t-shirts will be handed to the community members attending GlassFish Community Event (9/30, 11am - 1pm) and BoF (10/2, 6:30 pm). Other than the t-shirts, here are nine reasons to attend the community event. You need a JavaOne pass to attend this event so make sure to register for the conference. You don't necessarily need a full conference pass as any of the available options will do. Learn more about Java EE and GlassFish's presence at JavaOne 2012 at glassfish.org/javaone2012. Looking forward to see you at JavaOne!

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  • JCP 2.9 and Transparency Call for Spec Leads 9 November

    - by heathervc
    JCP Spec Leads are invited to participate in an online meeting/call this Friday, 9 November, to hear a talk about the the 2.9 version of the Java Community Process (effective date of 13 November) and discuss the changes with representatives of the Program Management Office.  This call will be recorded and published with materials for those not able to attend.  Details of the call are included below.JCP 2.9 is presented in two documents:The JCP 2.9 document:http://www.jcp.org/en/procedures/jcp2and the EC Standing Rules document:http://www.jcp.org/en/procedures/ec_standing_rulesIn addition, we will be reviewing ways to collect community feedback on the transparency requirements for JCP 2.7 and above JSRs (JCP 2.8, JCP 2.9), detailed as part of the Spec Lead Guide.Call details:Topic: JCP 2.9 and Transparency Date: Friday, November 9, 2012 Time: 9:00 am, Pacific Standard Time (San Francisco, GMT-08:00) Meeting Number: 800 623 574 Meeting Password: 5282 ------------------------------------------------------- To start or join the online meeting ------------------------------------------------------- Go to https://jcp.webex.com/jcp/j.php?ED=188925347&UID=491098062&PW=NMDZiYTQzZmE1&RT=MiM0 ------------------------------------------------------- Audio conference information ------------------------------------------------------- Toll-Free Dial-In Number:     866 682-4770 International (Toll) Dial-In Number:     408 774-4073 Conference code 9454597 Security code 1020 Outside the US: global access numbers   https://www.intercallonline.com/portlets/scheduling/viewNumbers/listNumbersByCode.do?confCode=6279803

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  • Interview with Tomas Ulin at the MySQL Innovation Day

    - by Monica Kumar
    MySQL Innovation Day held on June 5, 2012 was a great event for the MySQL engineers, users and customers to gather, share and network. I was able to get a few minutes with Tomas Ulin, Vice President of MySQL Engineering at Oracle, to ask him some questions. Here are the highlights of my interview with Tomas. Monica: This was the first MySQL Innovation Day, correct?  Why now, what was the strategy behind hosting this kind of event? Tomas: In the last year, we have rolled out an incredible number of MySQL events worldwide – some targeted at developers that are new to MySQL and others for the MySQL savvy. At the MySQL Innovation Day, our first event of this kind,, we had a number of our key engineers presenting lightning talks delivering previews of key new features as well as discussing roadmap. Our goal is to keep an open dialogue with the MySQL community. In fact, we are hosting a two-day conference, another first, for the MySQL community called MySQL Connect on Sept. 29-30 in San Francisco. If you attended the MySQL Innovation Day and liked what we did, you are going to love MySQL Connect. We’ll have a lot more of our engineers and many users and community members presenting hour long sessions and hands on labs. Our engineers will be presenting new MySQL features as well offer previews of upcoming enhancements. Monica: What's the big take-away from today's MySQL Innovation Day? Tomas: I hope the most important takeaway for attendees was to see that Oracle has been driving, and continues to drive MySQL innovation with a steady stream of new great GA and Development Milestone releases. Monica: What were attendees most interested in? What feedback did they have? Tomas: Feedback from attendees was incredibly positive and encouraging. In particular, they liked the interaction with the MySQL engineers and were also excited about the new early access features in MySQL 5.6 and MySQL Cluster 7.3. In addition, sessions delivered by MySQL users like Facebook, Pinterest and Twitter were very well received. For example, Pinterest talked about using MySQL to scale from 0 to billions of page views/month, Twitter talked about “Scaling twitter with MySQL” and Facebook discussed the many options to implement MySQL master failover solutions. The presentations are already available for download while some of the session videos will be made available on the MySQL Innovation Day web page shortly. Monica: How would you distinguish the use of MySQL vs. Oracle Database? What key factors should customers consider? Tomas: MySQL and Oracle Database complement each other. They are very different products, best suited to different use cases. Customers can choose world-class solutions from Oracle to fulfill a variety of needs. MySQL is a great choice for enterprise web-based, custom and embedded apps. Oracle Database is the leading choice for enterprise packaged applications such as ERP, CRM as well as high-end data warehousing and business intelligence applications. Monica: What are the highlights of the current MySQL 5.6 Development Milestone Release and early access features for MySQL Cluster 7.3? Tomas: MySQL 5.6 development milestone release builds on MySQL 5.5 by improving: Optimizer for better Performance, Scalability Performance Schema for better instrumentation InnoDB for better transactional throughput Replication for higher availability, data integrity NoSQL options for more flexibility We announced some new early access features in MySQL 5.6, including binary log group commit. We also announced early access features in MySQL Cluster 7.3 including support for foreign key constraints. Monica: How do people get these releases? Tomas: You can access development milestone releases by going to: http://dev.mysql.com/downloads/mysqlThen select the “Development Release” tab. The MySQL Cluster 7.3 and other early access features can be downloaded at: http://labs.mysql.com Monica: What's coming up next for MySQL? Tomas: Our development team is working in overdrive, cranking out new features with community feedback. Don’t miss the MySQL Connect conference being held in San Francisco on Sept. 29 and 30th. My team and I will be there. I hope you can join us! Monica: Thank you for your time, Tomas. I look forward to seeing you at the MySQL Connect conference. To our followers, I hope you found this interview informative. I welcome your comments. Please stay tuned here for more updates on MySQL. Note: Monica Kumar is Senior Director of product marketing for Linux, Virtualization and MySQL at Oracle.

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  • Top 4 Lame Tech Blogging Posts

    - by jkauffman
    From a consumption point of view, tech blogging is a great resource for one-off articles on niche subjects. If you spend any time reading tech blogs, you may find yourself running into several common, useless types of posts tech bloggers slip into. Some of these lame posts may just be natural due to common nerd psychology, and some others are probably due to lame, lemming-like laziness. I’m sure I’ll do my fair share of fitting the mold, but I quickly get bored when I happen upon posts that hit these patterns without any real purpose or personal touches. 1. The Content Regurgitation Posts This is a common pattern fueled by the starving pan-handlers in the web traffic economy. These are posts that are terse opinions or addendums to an existing post. I commonly see these involve huge block quotes from the linked article which almost always produces over 50% of the post itself. I’ve accidentally gone to these posts when I’m knowingly only interested in the source material. Web links can degrade as well, so if the source link is broken, then, well, I’m pretty steamed. I see this occur with simple opinions on technologies, Stack Overflow solutions, or various tech news like posts from Microsoft. It’s not uncommon to go to the linked article and see the author announce that he “added a blog post” as a response or summary of the topic. This is just rude, but those who do it are probably aware of this. It’s a matter of winning that sweet, juicy web traffic. I doubt this leeching is fooling anybody these days. I would like to rally human dignity and urge people to avoid these types of posts, and just leave a comment on the source material. 2. The “Sorry I Haven’t Posted In A While” Posts This one is far too common. You’ll most likely see this quote somewhere in the body of the offending post: I have been really busy. If the poster is especially guilt-ridden, you’ll see a few volleys of excuses. Here are some common reasons I’ve seen, which I’ll list from least to most painfully awkward. Out of town Vague allusions to personal health problems (these typically includes phrases like “sick”, “treatment'”, and “all better now!”) “Personal issues” (which I usually read as "divorce”) Graphic or specific personal health problems (maximum awkwardness potential is achieved if you see links to charity fund websites) I can’t help but to try over-analyzing why this occurs. Personally, I see this an an amalgamation of three plain factors: Life happens Us nerds are duty-driven, and driven to guilt at personal inefficiencies Tech blogs can become personal journals I don’t think we can do much about the first two, but on the third I think we could certainly contain our urges. I’m a pretty boring guy and, whether or I like it or not, I have an unspoken duty to protect the world from hearing about my unremarkable existence. Nobody cares what kind of sandwich I’m eating. Similarly, if I disappear for a while, it’s unlikely that anybody who happens upon my blog would care why. Rest assured, if I stop posting for a while due to a vasectomy, you will be the first to know. 3. The “At A Conference”, or “Conference Review” Posts I don’t know if I’m like everyone else on this one, but I have never been successfully interested in these posts. It even sounds like a good idea: if I can’t make it to a particular conference (like the KCDC this year), wouldn’t I be interested in a concentrated summary of events? Apparently, no! Within this realm, I’ve never read a post by a blogger that held my interest. What really baffles is is that, for whatever reason, I am genuinely engaged and interested when talking to someone in person regarding the same topic. I have noticed the same phenomenon when hearing about others’ vacations. If someone sends me an email about their vacation, I gloss over it and forget about it quickly. In contrast, if I’m speaking to that individual in person about their vacation, I’m actually interested. I’m unsure why the written medium eradicates the intrigue. I was raised by a roaming pack of friendly wild video games, so that may be a factor. 4. The “Top X Number of Y’s That Z” Posts I’ve seen this one crop up a lot more in the past few of years. Here are some fabricated examples: 5 Easy Ways to Improve Your Code Top 7 Good Habits Programmers Learn From Experience The 8 Things to Consider When Giving Estimates Top 4 Lame Tech Blogging Posts These are attention-grabbing headlines, and I’d assume they rack up hits. In fact, I enjoy a good number of these. But, I’ve been drawn to articles like this just to find an endless list of identically formatted posts on the blog’s archive sidebar. Often times these posts have overlapping topics, too. These types of posts give the impression that the author has given thought to prioritize and organize the points as a result of a comprehensive consideration of a particular topic. Did the author really weigh all the possibilities when identifying the “Top 4 Lame Tech Blogging Patterns”? Unfortunately, probably not. What a tool. To reiterate, I still enjoy the format, but I feel it is abused. Nowadays, I’m pretty skeptical when approaching posts in this format. If these trends continue, my brain will filter these blog posts out just as effectively as it ignores the encroaching “do xxx with this one trick” advertisements. Conclusion To active blog readers, I hope my guide has served you precious time in being able to identify lame blog posts at a glance. Save time and energy by skipping over the chaff of the internet! And if you author a blog, perhaps my insight will help you to avoid the occasional urge to produce these needless filler posts.

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  • Agile Testing Days 2012 – Day 1 – The birth of the #unicorn…

    - by Chris George
    Still riding the high from the tutorial day, I arrived at the conference venue eager to get cracking with the days talks. The opening Keynote was “Disciplined Agile Delivery: The Foundation for Scaling Agile” presented by Scott Ambler. The general ideas behind the methodology such as not re-inventing the wheel, and being goal driven, not prescriptive in how you work certainly struck chords with how we are trying to work in my team. Scott made some interesting observations about how scrum is quite prescriptive and is this really agile? I agreed with quite a few of his points on how what works for one team may not work for another. How a team works should be driven by context and reflection, not process and prescription. However was somewhat dubious about some of the statistics he rolled out towards the end. However, out of this keynote was born something that was to transcend this one presentation. During the talk, Scott mentioned on more than one occasion “In the real world”, and at one point made reference to people living in the land of unicorns and rainbows. The challenge was then laid down on twitter for all speakers to include a unicorn in their presentations… and for the most part this happened! It became an identity for this years conference, and I’m sure something that any attendee will always associate with Agile Testing Days 2012! Following this keynote, I attended “Going agile with Automated GUI Testing – Some personal insights” by Jan Zdunek from codecentric on the vendor track. My speciality is test automation, and in particular GUI testing, so this drew me to this talk more than the others. Thankfully, it was made clear from the very start that this was not peddling any particular product (even though it was on the vendor track), and Jan faithfully stuck to that. Most of the content was not new to me, but it was really comforting to hear someone else with very similar experiences to my own. In particular, things like how GUI testing is hard and is not a silver bullet; how record & replay is NOT a good thing to do (which drew a somewhat inflammatory tweet from an automation company when I tweeted that!). Something that I have started hearing around the place, and has certainly been murmuring at work is to push more of the automation coding onto the developers. After all they are the coding experts. I agree with this to a degree, but I personally enjoy coding and find it very rewarding doing so, therefore I’d be reluctant to give it up. I think there are some better alternatives such as pairing with a developer. Lastly, Jan mentioned, almost in passing, that we should consider virtualisation for gui testing for covering configuration combinations. On my project we’ve been running our win32/.NET GUI tests in cloud virtualisation for a couple of years now… I really should write about that! After lunch the second keynote of the day was by Lisa Crispin and Janet Gregory,”Myths about Agile Testing, De-Bunked”. It started off well… with the two ladies donning Medusa style head bands whilst they disbanding several myths about agile testing! I got the impression that it was perhaps not as slick as they would have liked, but then Janet was suffering with a very sore throat so kept losing her voice. Nevertheless, the presentation was captivating, and they debunked several myths such as : “Testing is dead”, “Testers must write code”, “Agile teams always deliver faster”. I didn’t take many notes for this because it was being recorded, but unfortunately the recordings have not been posted yet so I’ll write more about this when they are. The TestLab was held during a somewhat free for all time during most of the afternoon. It looked intriguing and proved to be one of the surprising experiences of the conference for me. Run by James Lyndsay and Bart Knaack, it consisted of a number of ‘stations’ that offered different testing problems. I opted for testing a mathematical drawing app call Geogebra, the task being to pair up and exploratory test it. After an allotted time, we discussed issues we’d found and decided if we wanted to continue ‘playing’ to which we all agreed! It was fun! The last track talk of the day was “Developers Exploratory Testing – Raising the bar” by Sigge Birgisson. One of the teams at Red Gate have tried Dev or Team exploratory testing a couple of times, and I was really interested to go to the presentation that prompted that. I was not disappointed! Sigge gave a first class presentation, and not only explained what DET was all about, but also how to go about implementing it. Little tips like calling it a ‘workshop’ rather than ‘testing’ I can really see working! Monday evening saw the presentation of the award for the Most Influential Agile Testing Professional Person go to a much deserved Lisa Crispin. The evening was great, with acrobatics, magic and music. My Takeaway Triple from Day 1:  Some of the cool stuff that was suggested in the GUI Testing talk, we are already doing. I should write about that! Testing is not dead! Perhaps testing will become more of a skill than a specific role, but it is certainly not dead. Team/Developer exploratory testing… seems like a no-brainer assuming you have a team who is willing.  Day 2 – Coming soon…

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  • Talking JavaOne with Rock Star Martijn Verburg

    - by Janice J. Heiss
    JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne. Originally published on blogs.oracle.com/javaone.

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  • Talking JavaOne with Rock Star Martijn Verburg

    - by Janice J. Heiss
    JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne.

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  • Lync Server 2010

    - by ManojDhobale
    Microsoft Lync Server 2010 communications software and its client software, such as Microsoft Lync 2010, enable your users to connect in new ways and to stay connected, regardless of their physical location. Lync 2010 and Lync Server 2010 bring together the different ways that people communicate in a single client interface, are deployed as a unified platform, and are administered through a single management infrastructure. Workload Description IM and presence Instant messaging (IM) and presence help your users find and communicate with one another efficiently and effectively. IM provides an instant messaging platform with conversation history, and supports public IM connectivity with users of public IM networks such as MSN/Windows Live, Yahoo!, and AOL. Presence establishes and displays a user’s personal availability and willingness to communicate through the use of common states such as Available or Busy. This rich presence information enables other users to immediately make effective communication choices. Conferencing Lync Server includes support for IM conferencing, audio conferencing, web conferencing, video conferencing, and application sharing, for both scheduled and impromptu meetings. All these meeting types are supported with a single client. Lync Server also supports dial-in conferencing so that users of public switched telephone network (PSTN) phones can participate in the audio portion of conferences. Conferences can seamlessly change and grow in real time. For example, a single conference can start as just instant messages between a few users, and escalate to an audio conference with desktop sharing and a larger audience instantly, easily, and without interrupting the conversation flow. Enterprise Voice Enterprise Voice is the Voice over Internet Protocol (VoIP) offering in Lync Server 2010. It delivers a voice option to enhance or replace traditional private branch exchange (PBX) systems. In addition to the complete telephony capabilities of an IP PBX, Enterprise Voice is integrated with rich presence, IM, collaboration, and meetings. Features such as call answer, hold, resume, transfer, forward and divert are supported directly, while personalized speed dialing keys are replaced by Contacts lists, and automatic intercom is replaced with IM. Enterprise Voice supports high availability through call admission control (CAC), branch office survivability, and extended options for data resiliency. Support for remote users You can provide full Lync Server functionality for users who are currently outside your organization’s firewalls by deploying servers called Edge Servers to provide a connection for these remote users. These remote users can connect to conferences by using a personal computer with Lync 2010 installed, the phone, or a web interface. Deploying Edge Servers also enables you to federate with partner or vendor organizations. A federated relationship enables your users to put federated users on their Contacts lists, exchange presence information and instant messages with these users, and invite them to audio calls, video calls, and conferences. Integration with other products Lync Server integrates with several other products to provide additional benefits to your users and administrators. Meeting tools are integrated into Outlook 2010 to enable organizers to schedule a meeting or start an impromptu conference with a single click and make it just as easy for attendees to join. Presence information is integrated into Outlook 2010 and SharePoint 2010. Exchange Unified Messaging (UM) provides several integration features. Users can see if they have new voice mail within Lync 2010. They can click a play button in the Outlook message to hear the audio voice mail, or view a transcription of the voice mail in the notification message. Simple deployment To help you plan and deploy your servers and clients, Lync Server provides the Microsoft Lync Server 2010, Planning Tool and the Topology Builder. Lync Server 2010, Planning Tool is a wizard that interactively asks you a series of questions about your organization, the Lync Server features you want to enable, and your capacity planning needs. Then, it creates a recommended deployment topology based on your answers, and produces several forms of output to aid your planning and installation. Topology Builder is an installation component of Lync Server 2010. You use Topology Builder to create, adjust and publish your planned topology. It also validates your topology before you begin server installations. When you install Lync Server on individual servers, the installation program deploys the server as directed in the topology. Simple management After you deploy Lync Server, it offers the following powerful and streamlined management tools: Active Directory for its user information, which eliminates the need for separate user and policy databases. Microsoft Lync Server 2010 Control Panel, a new web-based graphical user interface for administrators. With this web-based UI, Lync Server administrators can manage their systems from anywhere on the corporate network, without needing specialized management software installed on their computers. Lync Server Management Shell command-line management tool, which is based on the Windows PowerShell command-line interface. It provides a rich command set for administration of all aspects of the product, and enables Lync Server administrators to automate repetitive tasks using a familiar tool. While the IM and presence features are automatically installed in every Lync Server deployment, you can choose whether to deploy conferencing, Enterprise Voice, and remote user access, to tailor your deployment to your organization’s needs.

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  • Deep in the Heart of Texas

    - by Applications User Experience
    Author: Erika Webb, Manager, Fusion Applications UX User Assistance When I was first working in the usability field, the only way I could consider conducting a usability study was to bring a potential user to a lab environment where I could show them whatever I was interested in learning more about and ask them questions. While I hate to reveal just how long I have been working in this field, let's just say that pads of paper and a stopwatch were key tools for any test I conducted. Over the years, I have worked in simple labs with basic video taping equipment and not much else, and I have worked in corporate environments with sophisticated usability labs and state-of-the-art equipment. Years ago, we conducted all usability studies at the location of the user. If we wanted to see if there were any differences between users in New York, Chicago, and Los Angeles, we went to those places to run the test. A lab environment is very useful for many test situations. However, there has always been a debate in the usability field about whether bringing someone into a lab environment, however friendly we make it, somehow intrinsically changes the behavior of the user as compared to having them work in their own environment, at their own desk, and on their own computer. We developed systems to create a portable usability lab, so that we could go to the users that we needed to test.  Do lab environments change user behavior patterns? Then 9/11 hit. You may not remember, but no planes flew for weeks afterwards. Companies all over the world couldn't fly-in employees for meetings. Suddenly, traveling to the location of the users had an additional difficulty. The company I was working for at the time had usability specialists stuck in New York for days before they could finally rent a car and drive home to Colorado. This changed the world pretty suddenly, and technology jumped on the change. Companies offering Internet meeting tools were strugglinguntil no one could travel. The Internet boomed with collaboration tools that enabled people to work together wherever they happened to be. This change in technology has made a huge difference in my world. We use collaborative tools to bring our product concepts and ideas to the user across the Internet. As a global company, we benefit from having users from all over the world inform our designs. We now run usability studies with users all over the world in a single day, a feat we couldn't have accomplished 10 years ago by plane! Other technology companies have started to do more of this type of usability testing, since the tools have improved so dramatically. Plus, in our busy world, it's not always easy to find users who can take the time away from their jobs to come to our labs. reaching users where it is convenient for them greatly improves the odds that people do participate. I manage a team of usability specialists who live in India and California, whlie I live in Colorado. We have wonderful labs that we bring users into to show them our products. But very often, we run our studies remotely. We used to take the lab to the users now we use the labs, but we let the users stay where they are. We gain users who might not have been able to leave work to come to our labs, and they get to use the system they are familiar with. And we gain users nearly anywhere that we can set up an Internet connection, as long as the users have a phone, a broadband connection, and a compatible Web browser (with no pop-up blockers). After we recruit participants in a traditional manner, we send them an invitation to participate through the use of a telephone conference call and Web conferencing tool. At Oracle, we use Oracle Web Conference part of Oracle Collaboration Suite, which enables us to give the user control of the mouse, while we present a prototype or wireframe pictures. We can record the sessions over the Web and phone conference. We send the users instructions, plus tips to ensure that we won't have problems sharing screens. In some cases, when time is tight, we even run a five-minute "test session" with users a day in advance to be sure that we can connect. Prior to the test, we send users a participant script that contains information about the study, including any questionnaires. This is exactly the same script we give to participants who come to the labs. We ask users to print this before the beginning of the session. We generally run these studies by having a usability engineer in our usability labs, so that we can record the session as though the user were in the lab with us. Roughly 80% of our application software usability testing at Oracle is performed using remote methods. The probability of getting a   remote test participant decreases the higher up the person is in the target organization. We have a methodology checklist available to help our usability engineers work through the remote processes.

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  • Highlights from the Oracle Customer Experience Summit @ OpenWorld

    - by Kathryn Perry
    A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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  • Highlights from the Oracle Customer Experience Summit @ OpenWorld

    - by Richard Lefebvre
    The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David Vap Group Vice President Oracle Applications Product Development

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