Huge difference between Facebook Ad Click figures and Apache log requests
- by Gearóid
We're running a facebook ad campaign for our business but there seems to be a huge discrepancy between the number of clicks registered and the number of requests made with "facebook.com" in the HTTP referrer.
The difference can be anything between 40-80 clicks/requests.
I understand why the Google Analytics would be off and I understand that the figures shouldnt be exactly the same but surely if 100 people click the ad then I should be seeing at least 90 requests for the homepage with facebook.com as the referrer?
Can anybody provide any insight into why this may be happening?