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  • Extending Oracle CEP with Predictive Analytics

    - by vikram.shukla(at)oracle.com
    Introduction: OCEP is often used as a business rules engine to execute a set of business logic rules via CQL statements, and take decisions based on the outcome of those rules. There are times where configuring rules manually is sufficient because an application needs to deal with only a small and well-defined set of static rules. However, in many situations customers don't want to pre-define such rules for two reasons. First, they are dealing with events with lots of columns and manually crafting such rules for each column or a set of columns and combinations thereof is almost impossible. Second, they are content with probabilistic outcomes and do not care about 100% precision. The former is the case when a user is dealing with data with high dimensionality, the latter when an application can live with "false" positives as they can be discarded after further inspection, say by a Human Task component in a Business Process Management software. The primary goal of this blog post is to show how this can be achieved by combining OCEP with Oracle Data Mining® and leveraging the latter's rich set of algorithms and functionality to do predictive analytics in real time on streaming events. The secondary goal of this post is also to show how OCEP can be extended to invoke any arbitrary external computation in an RDBMS from within CEP. The extensible facility is known as the JDBC cartridge. The rest of the post describes the steps required to achieve this: We use the dataset available at http://blogs.oracle.com/datamining/2010/01/fraud_and_anomaly_detection_made_simple.html to showcase the capabilities. We use it to show how transaction anomalies or fraud can be detected. Building the model: Follow the self-explanatory steps described at the above URL to build the model.  It is very simple - it uses built-in Oracle Data Mining PL/SQL packages to cleanse, normalize and build the model out of the dataset.  You can also use graphical Oracle Data Miner®  to build the models. To summarize, it involves: Specifying which algorithms to use. In this case we use Support Vector Machines as we're trying to find anomalies in highly dimensional dataset.Build model on the data in the table for the algorithms specified. For this example, the table was populated in the scott/tiger schema with appropriate privileges. Configuring the Data Source: This is the first step in building CEP application using such an integration.  Our datasource looks as follows in the server config file.  It is advisable that you use the Visualizer to add it to the running server dynamically, rather than manually edit the file.    <data-source>         <name>DataMining</name>         <data-source-params>             <jndi-names>                 <element>DataMining</element>             </jndi-names>             <global-transactions-protocol>OnePhaseCommit</global-transactions-protocol>         </data-source-params>         <connection-pool-params>             <credential-mapping-enabled></credential-mapping-enabled>             <test-table-name>SQL SELECT 1 from DUAL</test-table-name>             <initial-capacity>1</initial-capacity>             <max-capacity>15</max-capacity>             <capacity-increment>1</capacity-increment>         </connection-pool-params>         <driver-params>             <use-xa-data-source-interface>true</use-xa-data-source-interface>             <driver-name>oracle.jdbc.OracleDriver</driver-name>             <url>jdbc:oracle:thin:@localhost:1522:orcl</url>             <properties>                 <element>                     <value>scott</value>                     <name>user</name>                 </element>                 <element>                     <value>{Salted-3DES}AzFE5dDbO2g=</value>                     <name>password</name>                 </element>                                 <element>                     <name>com.bea.core.datasource.serviceName</name>                     <value>oracle11.2g</value>                 </element>                 <element>                     <name>com.bea.core.datasource.serviceVersion</name>                     <value>11.2.0</value>                 </element>                 <element>                     <name>com.bea.core.datasource.serviceObjectClass</name>                     <value>java.sql.Driver</value>                 </element>             </properties>         </driver-params>     </data-source>   Designing the EPN: The EPN is very simple in this example. We briefly describe each of the components. The adapter ("DataMiningAdapter") reads data from a .csv file and sends it to the CQL processor downstream. The event payload here is same as that of the table in the database (refer to the attached project or do a "desc table-name" from a SQL*PLUS prompt). While this is for convenience in this example, it need not be the case. One can still omit fields in the streaming events, and need not match all columns in the table on which the model was built. Better yet, it does not even need to have the same name as columns in the table, as long as you alias them in the USING clause of the mining function. (Caveat: they still need to draw values from a similar universe or domain, otherwise it constitutes incorrect usage of the model). There are two things in the CQL processor ("DataMiningProc") that make scoring possible on streaming events. 1.      User defined cartridge function Please refer to the OCEP CQL reference manual to find more details about how to define such functions. We include the function below in its entirety for illustration. <?xml version="1.0" encoding="UTF-8"?> <jdbcctxconfig:config     xmlns:jdbcctxconfig="http://www.bea.com/ns/wlevs/config/application"     xmlns:jc="http://www.oracle.com/ns/ocep/config/jdbc">        <jc:jdbc-ctx>         <name>Oracle11gR2</name>         <data-source>DataMining</data-source>               <function name="prediction2">                                 <param name="CQLMONTH" type="char"/>                      <param name="WEEKOFMONTH" type="int"/>                      <param name="DAYOFWEEK" type="char" />                      <param name="MAKE" type="char" />                      <param name="ACCIDENTAREA"   type="char" />                      <param name="DAYOFWEEKCLAIMED"  type="char" />                      <param name="MONTHCLAIMED" type="char" />                      <param name="WEEKOFMONTHCLAIMED" type="int" />                      <param name="SEX" type="char" />                      <param name="MARITALSTATUS"   type="char" />                      <param name="AGE" type="int" />                      <param name="FAULT" type="char" />                      <param name="POLICYTYPE"   type="char" />                      <param name="VEHICLECATEGORY"  type="char" />                      <param name="VEHICLEPRICE" type="char" />                      <param name="FRAUDFOUND" type="int" />                      <param name="POLICYNUMBER" type="int" />                      <param name="REPNUMBER" type="int" />                      <param name="DEDUCTIBLE"   type="int" />                      <param name="DRIVERRATING"  type="int" />                      <param name="DAYSPOLICYACCIDENT"   type="char" />                      <param name="DAYSPOLICYCLAIM" type="char" />                      <param name="PASTNUMOFCLAIMS" type="char" />                      <param name="AGEOFVEHICLES" type="char" />                      <param name="AGEOFPOLICYHOLDER" type="char" />                      <param name="POLICEREPORTFILED" type="char" />                      <param name="WITNESSPRESNT" type="char" />                      <param name="AGENTTYPE" type="char" />                      <param name="NUMOFSUPP" type="char" />                      <param name="ADDRCHGCLAIM"   type="char" />                      <param name="NUMOFCARS" type="char" />                      <param name="CQLYEAR" type="int" />                      <param name="BASEPOLICY" type="char" />                                     <return-component-type>char</return-component-type>                                                      <sql><![CDATA[             SELECT to_char(PREDICTION_PROBABILITY(CLAIMSMODEL, '0' USING *))               AS probability             FROM (SELECT  :CQLMONTH AS MONTH,                                            :WEEKOFMONTH AS WEEKOFMONTH,                          :DAYOFWEEK AS DAYOFWEEK,                           :MAKE AS MAKE,                           :ACCIDENTAREA AS ACCIDENTAREA,                           :DAYOFWEEKCLAIMED AS DAYOFWEEKCLAIMED,                           :MONTHCLAIMED AS MONTHCLAIMED,                           :WEEKOFMONTHCLAIMED,                             :SEX AS SEX,                           :MARITALSTATUS AS MARITALSTATUS,                            :AGE AS AGE,                           :FAULT AS FAULT,                           :POLICYTYPE AS POLICYTYPE,                            :VEHICLECATEGORY AS VEHICLECATEGORY,                           :VEHICLEPRICE AS VEHICLEPRICE,                           :FRAUDFOUND AS FRAUDFOUND,                           :POLICYNUMBER AS POLICYNUMBER,                           :REPNUMBER AS REPNUMBER,                           :DEDUCTIBLE AS DEDUCTIBLE,                            :DRIVERRATING AS DRIVERRATING,                           :DAYSPOLICYACCIDENT AS DAYSPOLICYACCIDENT,                            :DAYSPOLICYCLAIM AS DAYSPOLICYCLAIM,                           :PASTNUMOFCLAIMS AS PASTNUMOFCLAIMS,                           :AGEOFVEHICLES AS AGEOFVEHICLES,                           :AGEOFPOLICYHOLDER AS AGEOFPOLICYHOLDER,                           :POLICEREPORTFILED AS POLICEREPORTFILED,                           :WITNESSPRESNT AS WITNESSPRESENT,                           :AGENTTYPE AS AGENTTYPE,                           :NUMOFSUPP AS NUMOFSUPP,                           :ADDRCHGCLAIM AS ADDRCHGCLAIM,                            :NUMOFCARS AS NUMOFCARS,                           :CQLYEAR AS YEAR,                           :BASEPOLICY AS BASEPOLICY                 FROM dual)                 ]]>         </sql>        </function>     </jc:jdbc-ctx> </jdbcctxconfig:config> 2.      Invoking the function for each event. Once this function is defined, you can invoke it from CQL as follows: <?xml version="1.0" encoding="UTF-8"?> <wlevs:config xmlns:wlevs="http://www.bea.com/ns/wlevs/config/application">   <processor>     <name>DataMiningProc</name>     <rules>        <query id="q1"><![CDATA[                     ISTREAM(SELECT S.CQLMONTH,                                   S.WEEKOFMONTH,                                   S.DAYOFWEEK, S.MAKE,                                   :                                         S.BASEPOLICY,                                    C.F AS probability                                                 FROM                                 StreamDataChannel [NOW] AS S,                                 TABLE(prediction2@Oracle11gR2(S.CQLMONTH,                                      S.WEEKOFMONTH,                                      S.DAYOFWEEK,                                       S.MAKE, ...,                                      S.BASEPOLICY) AS F of char) AS C)                       ]]></query>                 </rules>               </processor>           </wlevs:config>   Finally, the last stage in the EPN prints out the probability of the event being an anomaly. One can also define a threshold in CQL to filter out events that are normal, i.e., below a certain mark as defined by the analyst or designer. Sample Runs: Now let's see how this behaves when events are streamed through CEP. We use only two events for brevity, one normal and other one not. This is one of the "normal" looking events and the probability of it being anomalous is less than 60%. Event is: eventType=DataMiningOutEvent object=q1  time=2904821976256 S.CQLMONTH=Dec, S.WEEKOFMONTH=5, S.DAYOFWEEK=Wednesday, S.MAKE=Honda, S.ACCIDENTAREA=Urban, S.DAYOFWEEKCLAIMED=Tuesday, S.MONTHCLAIMED=Jan, S.WEEKOFMONTHCLAIMED=1, S.SEX=Female, S.MARITALSTATUS=Single, S.AGE=21, S.FAULT=Policy Holder, S.POLICYTYPE=Sport - Liability, S.VEHICLECATEGORY=Sport, S.VEHICLEPRICE=more than 69000, S.FRAUDFOUND=0, S.POLICYNUMBER=1, S.REPNUMBER=12, S.DEDUCTIBLE=300, S.DRIVERRATING=1, S.DAYSPOLICYACCIDENT=more than 30, S.DAYSPOLICYCLAIM=more than 30, S.PASTNUMOFCLAIMS=none, S.AGEOFVEHICLES=3 years, S.AGEOFPOLICYHOLDER=26 to 30, S.POLICEREPORTFILED=No, S.WITNESSPRESENT=No, S.AGENTTYPE=External, S.NUMOFSUPP=none, S.ADDRCHGCLAIM=1 year, S.NUMOFCARS=3 to 4, S.CQLYEAR=1994, S.BASEPOLICY=Liability, probability=.58931702982118561 isTotalOrderGuarantee=true\nAnamoly probability: .58931702982118561 However, the following event is scored as an anomaly with a very high probability of  89%. So there is likely to be something wrong with it. A close look reveals that the value of "deductible" field (10000) is not "normal". What exactly constitutes normal here?. If you run the query on the database to find ALL distinct values for the "deductible" field, it returns the following set: {300, 400, 500, 700} Event is: eventType=DataMiningOutEvent object=q1  time=2598483773496 S.CQLMONTH=Dec, S.WEEKOFMONTH=5, S.DAYOFWEEK=Wednesday, S.MAKE=Honda, S.ACCIDENTAREA=Urban, S.DAYOFWEEKCLAIMED=Tuesday, S.MONTHCLAIMED=Jan, S.WEEKOFMONTHCLAIMED=1, S.SEX=Female, S.MARITALSTATUS=Single, S.AGE=21, S.FAULT=Policy Holder, S.POLICYTYPE=Sport - Liability, S.VEHICLECATEGORY=Sport, S.VEHICLEPRICE=more than 69000, S.FRAUDFOUND=0, S.POLICYNUMBER=1, S.REPNUMBER=12, S.DEDUCTIBLE=10000, S.DRIVERRATING=1, S.DAYSPOLICYACCIDENT=more than 30, S.DAYSPOLICYCLAIM=more than 30, S.PASTNUMOFCLAIMS=none, S.AGEOFVEHICLES=3 years, S.AGEOFPOLICYHOLDER=26 to 30, S.POLICEREPORTFILED=No, S.WITNESSPRESENT=No, S.AGENTTYPE=External, S.NUMOFSUPP=none, S.ADDRCHGCLAIM=1 year, S.NUMOFCARS=3 to 4, S.CQLYEAR=1994, S.BASEPOLICY=Liability, probability=.89171554529576691 isTotalOrderGuarantee=true\nAnamoly probability: .89171554529576691 Conclusion: By way of this example, we show: real-time scoring of events as they flow through CEP leveraging Oracle Data Mining.how CEP applications can invoke complex arbitrary external computations (function shipping) in an RDBMS.

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  • What is this obscure error in Google Analytics tracking code on a _trackEvent() call?

    - by Laizer
    I am calling the Google Analytics _trackEvent() function on a web page, and get back an error from the obfuscated Google code. In Firebug, it comes back "q is undefined". In Safari developer console: "TypeError: Result of expression 'q' [undefined] is not an object." As a test, I have reduced the page to only this call, and still get the error back. Besides the necessary elements and the standard Google tracking code, my page is: <script> pageTracker._trackEvent('Survey', 'Checkout - Survey', 'Rating', 3); </script> Results is that error. What's going on here?

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  • google analytics not logging refer ~ have i done something wrong?

    - by calum
    probably something simple how do i get google analytics to detect traffic that comes from a website that redirects to another? i.e someone visits www.abc.com, and are redirected to another site <?php header("Location:www.cde.com"); ?> how do i track these hits? nothing comes up..as i guess it's not strictly a "referrer". hope this makes sense..thanks or is there a better way to do this? I want to track hits on anyone visiting domain X, which redirects to another site. Essentially we are doing a radio campaign with this new domain and would like to measure its effectiveness. thanks

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  • Goal Tracking data seems to be inaccurate?

    - by Khuram Malik
    I setup some Goal Tracking about one week ago. I had multiple goals in one set. The goal itself was the "send" button being pressed on the callback form (i did that by pushing a pageview to Google Analytics everytime the send button is pressed) For each goal, i listed the first step as a required step. So for example, the ILR Page was step 1 and set as required and the goal was "/CallbackFormFilled" Looking at the stats a week later i'm getting some very inflated numbers especially when comparing them to my manually filled excel spreadsheet and i'm struggling to understand the cause of this behaviour. I'm unable to attach screenshots unfortunately since my StackExchange account for this site is brand new My own thoughts My own thoughts were that maybe its because i have setup multiple goals with the same end goal URL, but i thought that was a valid setup since i want to track multiple routes so to speak(?) I've disabled all other goals for now to confirm this, but im waiting for stats to come in as i write this. I also wonder if the contact form im using in Wordpress is causing a problem, but i've simply added one javascript line on the send button that pushes a pageview so not sure if that should cause an issue. Here is a link to setting up analytics on this contact form plugin in wordpress for reference: (see javascript action hook section) - http://ideasilo.wordpress.com/2009/05/31/contact-form-7-1-10/

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  • Tracking form abandonment

    - by Alec Sanger
    I'm looking for a decent way to track form abandonment. Ideally, I would like to see how many people start filling out a form but do not complete it, as well as the last field that was filled out. The website is a fairly large Wordpress site with quite a few forms. Some of these forms are to register for events, some are for donations, some are for information requests. My first attempt at this was adding a generic jquery that bound functions to all forms on the site. When a form element was blurred, I would trigger a Google Analytics event with the name of the form, the name of the field, and whether or not it was filled. I expected to be able to go to the Event Flow section in Google Analytics and see the flow of these form events, however since there are so many forms and other events occurring on the website, Google wouldn't let me break them out very well. The other issue was the Quform doesn't name their fields anything relevant, and it doesn't look like we can name them ourselves. This results in a lot of ugly form names that don't mean anything without cross-referencing the actual form. Does anybody have any suggestions on how I can achieve more usable form abandonment metrics in a scenario like this?

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  • Willy Rotstein on Analytics and Social Media in Retail

    - by sarah.taylor(at)oracle.com
    Recently I came across a presentation from Dan Zarrella on "The Science of Retweets. (http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella). It is an insightful, fact-based analysis of how tweets propagate and what makes them successful. The analysis is of course very interesting for those of us interested Tweeting. However, what really caught my attention is how well it illustrates, form a very different angle, some of the issues I am discussing with retailers these days. In particular the opportunities that e-commerce and social media open to those retailers with the appetite and vision to tackle the associated analytical challenges. And these challenges are of course not straightforward.   In his presentation Dan introduces the concept of Observability, I haven't had the opportunity to discuss with Dan his specific definition for the term. However, in practical retail terms, I would say that it means that through social media (and other web channels such as search) we can analyze and track processes by measuring Indicators that were not measurable before. The focus is in identifying patterns across a large number of consumers rather than what a particular individual "Likes".   The potential impact for retailers is huge. It opens the opportunity to monitor changes in consumer preference  and plan the business accordingly. And you can do this almost "real time" rather than through infrequent surveys that provide a "rear view" picture of your consumer behaviour. For instance, you could envision identifying when a particular set of fashion styles are breaking out from the pack, and commit a re-buy. Or you could monitor when the preference for a specific mobile device has declined and hence markdowns should be considered; or how demand for a specific ready-made food typically flows across regions and manage the inventory accordingly. Search, blogging, website and store data may need to be considered in identifying these trends. The data volumes involved are huge (check Andrea Morgan's recent post on "Big Data" in retail) but so are the benefits. As Andrea says, for the first time we can start getting insight into "Why" the business is performing in a certain way rather than just reporting on what is happening. And it is not just about the data volumes. Tackling the challenge also calls for integrated planning systems that can bring data and insight into the context of the Decision Making process Buyers, Merchandisers and Supply Chain managers are following. I strongly believe that only when data and process come together you can move from the anecdotal to systematically improving business performance.   I would love to hear your opinions on these trends and where you think Retail is heading to exploit these topics - please email me: [email protected]

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  • Community Video Profile: Kevin McGinley - OBIEE, Business Intelligence, and Advanced Analytics

    - by OTN ArchBeat
    Here's a tip of the ArchBeat hat to business intelligence expert Kevin McGinley for his recent confirmation as an Oracle ACE Director. The video above was recorded at Oracle OpenWorld 2013 (a few weeks before his ACED confirmation) when I had a chance to ask Kevin about recent projects and challenges, and about the business intelligence video series he produces with fellow BI whiz Steward Bryson. Kevin is a very sharp guy and I'm sure you'll enjoy this short interview. Want to learn more about the Oracle ACE Program? Click here.

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  • Flash Analytics: The Tracking of the Flash Content

    The usage of flash player games has increased with the passage of time. In fact these days the flash games are available at the social networking web sites as well. The number of people playing these... [Author: Abel Nickson - Computers and Internet - April 05, 2010]

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  • Error when setting Piwik analytics

    - by bertran
    I've uploaded the latest version of Piwik unto my web server, which is hosted by go daddy.com, on a linux hosting plan. I'm setting it up (accessing it from my browser as instructed) and I have the "Piwikinstallation" page open on step 3 (database set-up ) of 9. I don't know what to imput in the field "database server"... the default is the number 127.0.0.1 When I leave that input as is, and click "Next" leaving the gives the error: "Error when trying to connect to database server: SQLSTATE[HY000] [2013] Lost connection to MySQL server at 'reading initial communication packet', system error: 111" and changing that input to "localhost" gives me another error: "Error when trying to connect to database server:SQLSTATE[HY000] [2002] Can't connect to local MySQL server through socket '/var/lib/mysql/mysql.sock' (2)"

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  • Google Analytics Intelligence

    As we all are aware that Google analytic has always shown a good position among all analysis tools. It has been improving everyday and recently launched its new feature which is known as Google Analytic Intelligence.

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  • Silverlight at MIX10: New Framework Tracks Web Analytics

    Silverlight news will play a major part in Microsoft's annual MIX10 conference for Web developers and designers in Las Vegas next week....Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Business Analytics Oracle Partner Advisory Council 2013

    - by Mike.Hallett(at)Oracle-BI&EPM
    72 544x376 WHEN: Friday the 20th of September 2013 (just before OpenWorld) Register by: 1st of August 2013 WHERE: Sofitel San Francisco Bay 223 Twin Dolphin Drive, 94065 REDWOOD CITY, CA, USA Don’t miss this once a year opportunity to meet and drive a closer engagement with Oracle’s global Product Management Team: Oracle global Product Management will host this workshop. Target group: ACE Directors, Lead Consultants and key architects from our partners Topics: Product Development Roadmap, Partner project experience, your feedback, Q&A session For any inquiries please contact [email protected] As part of registering for the event, please note that you will need to complete the BI / EPM PAC-survey. Thank you for taking the time to provide this, your valuable input. The PAC (one for BI, and a separate track for Hyperion) is free of charge, but is only for OPN Specialised member partners, and is subject to availability. (Please do not attend unless you have received a confirmation from Oracle to do so.) Registration Link Coming Soon We do hope you will be able to join us - and I look forward to welcoming you in San Francisco. Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Fun tips with Analytics

    - by user12620172
    If you read this blog, I am assuming you are at least familiar with the Analytic functions in the ZFSSA. They are basically amazing, very powerful and deep. However, you may not be aware of some great, hidden functions inside the Analytic screen. Once you open a metric, the toolbar looks like this: Now, I’m not going over every tool, as we have done that before, and you can hover your mouse over them and they will tell you what they do. But…. Check this out. Open a metric (CPU Percent Utilization works fine), and click on the “Hour” button, which is the 2nd clock icon. That’s easy, you are now looking at the last hour of data. Now, hold down your ‘Shift’ key, and click it again. Now you are looking at 2 hours of data. Hold down Shift and click it again, and you are looking at 3 hours of data. Are you catching on yet? You can do this with not only the ‘Hour’ button, but also with the ‘Minute’, ‘Day’, ‘Week’, and the ‘Month’ buttons. Very cool. It also works with the ‘Show Minimum’ and ‘Show Maximum’ buttons, allowing you to go to the next iteration of either of those. One last button you can Shift-click is the handy ‘Drill’ button. This button usually drills down on one specific aspect of your metric. If you Shift-click it, it will display a “Rainbow Highlight” of the current metric. This works best if this metric has many ‘Range Average’ items in the left-hand window. Give it a shot. Also, one will sometimes click on a certain second of data in the graph, like this:  In this case, I clicked 4:57 and 21 seconds, and the 'Range Average' on the left went away, and was replaced by the time stamp. It seems at this point to some people that you are now stuck, and can not get back to an average for the whole chart. However, you can actually click on the actual time stamp of "4:57:21" right above the chart. Even though your mouse does not change into the typical browser finger that most links look like, you can click it, and it will change your range back to the full metric. Another trick you may like is to save a certain view or look of a group of graphs. Most of you know you can save a worksheet, but did you know you could Sync them, Pause them, and then Save it? This will save the paused state, allowing you to view it forever the way you see it now.  Heatmaps. Heatmaps are cool, and look like this:  Some metrics use them and some don't. If you have one, and wish to zoom it vertically, try this. Open a heatmap metric like my example above (I believe every metric that deals with latency will show as a heatmap). Select one or two of the ranges on the left. Click the "Change Outlier Elimination" button. Click it again and check out what it does.  Enjoy. Perhaps my next blog entry will be the best Analytic metrics to keep your eyes on, and how you can use the Alerts feature to watch them for you. Steve 

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  • Webcast: Extreme Analytics Without Limits

    - by Rob Reynolds
    Event Date: November 8, 2012 Event Time: 1 p.m. PT / 4 p.m. ET If you are a current Oracle Business Intelligence Applications customer, or thinking about implementing the BI Apps, please join us for this Webcast to learn how the combination of Oracle Exalytics In- Memory Machine and Oracle’s market leading analytic applications enables you to go beyond the traditional boundaries of data analysis and get the insight you need from massive volumes of data – all at the speed of thought. See how you can benefit from running your analytic applications on Oracle Exalytics to: Lower TCO Improve Operational Decision Making and Enhance Competitive Advantage Deliver Speed-of-thought Analysis – Anytime, Anywhere Click here to register.

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  • Multiple Google Analytics code for url under same domain

    - by will.i.am
    I have one domain, www.example.com, and www.example.com/sales. the analytic code on both urls are different. so when i login to google account, it will show two separate analytic accounts. on www.example.com/sales, i have a banner linked back to www.example.com. i clicked that banners, and i am sure there are other people have clicked the banner as well. but when i check the analytic of www.example.com, i don't see any thing come from my example.com/sales. I assume analytic on both urls are working, but why it doesn't track the visit from /sales. any idea??

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  • Does google analytics track visits via tumblr dashboard?

    - by Krista
    I wondered if GA tracks visits to my tumblr accessed through tumblr dash by other tumblr users. And if it can track visitors who only view my blog via the tumblr dash. My GA stats are 320 visits for last month, but I have about 400 likes or reblogs for the same time period, so not sure how this is possible, unless the visits through tumblr are not tracked. Does GA only track those who type in my site address directly, or those who are logged in to tumblr to access it as well? Thx

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  • Google Analytics - Goals - Advanced Segments - Does it keep cookies for tracking visitors?

    - by Kuko
    Hi there, I am working with Google Analytics - Goals and Funnels for quite sometime, but one thing is is not clear for me. I would very much appreciate if you could help me. We are advertising on several sites rotating several different ads. Our main goal is to collect as many sign-ups (new users) as possible for as low price as possible. We use to advertise the way, that each ad has the same URL where to land, but contains different parameter (e.g. http://www.brautpunkt.de/?ref=fb01 or ..... .de/?ref=adw03). My question is: If I am looking at the goals (Goals Overview), filtering it through Advanced Segments (Landing Page contains /?ref=fb01) is this subset of goals done only by the users who registered in the same session after they came on our site directly from the ad? or also by those users who came first time through this ad (/?ref=fb01), didn't register in the same session but came directly for example on the other day and register than? Thank you very much in advance for your advice. Peter

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