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  • Remove a character from a given position on Oracle

    - by alex
    Is there anyway to remove a character from a given position? Let's say my word is: PANCAKES And I want to remove the 2nd letter (in this case, 'A'), so i want PNCAKES as my return. Translate doesnt work for this. Replace doesnt work for this. Regex is damn complicated... Ideas?

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  • Oracle/SQL table attribute question

    - by UnceRawr
    I have been given a context schema for a database i need to make for my coursework but some of the attributes (column names) contain letters in brackets at the end of them such as: *x_Number (Adm) *x_Number (A) *x_Number (P) The problem is i have no idea what these letters mean! Can anyone help?

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  • Concatenate and group multiple rows in Oracle

    - by user1693347
    Suppose I have a table like this: NAME GROUP name1 groupA name2 groupB name5 groupC name4 groupA name3 groupC I'd like to have a result like this: GROUP NAMES groupA name1,name4 groupB name2 groupC name3,name5 If there were only one column in the table, I could concatenate the records by doing the following, but with grouping in the context, I really don't have much idea. Any suggestion is welcome, thanks in advance! Concatatenating one column table: SELECT names FROM (SELECT SYS_CONNECT_BY_PATH(names,' ') names, level FROM name_table START WITH names = (SELECT names FROM name_table WHERE rownum = 1) CONNECT BY PRIOR names < names ORDER BY level DESC) WHERE rownum = 1

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  • June Oracle Technology Network NEW Member Benefits - books books and more books!!!

    - by Cassandra Clark
    As we mentioned a few posts ago we are working to bring Oracle Technology Network members NEW benefits each month. Listed below are several discounts on technology books brought to you by Apress, Pearson, CRC Press and Packt Publishing. Happy reading!!! Apress Offers - Get 50% off the eBook below using promo code ORACLEJUNEJCCF. Pro ODP.NET for Oracle Database 11g By Edmund T. Zehoo This book is a comprehensive and easy-to-understand guide for using the Oracle Data Provider (ODP) version 11g on the .NET Framework. It also outlines the core GoF (Gang of Four) design patterns and coding techniques employed to build and deploy high-impact mission-critical applications using advanced Oracle database features through the ODP.NET provider. Pearson Offers - Get 35% off all titles listed below using code OTNMEMBER. SOA Design Patterns | Thomas Earl | ISBN: 0136135161 In cooperation with experts and practitioners throughout the SOA community, best-selling author Thomas Erl brings together the de facto catalog of design patterns for SOA and service-orientation. Oracle Performance Survival Guide | Guy Harrison | ISBN: 9780137011957 The fast, complete, start-to-finish guide to optimizing Oracle performance. Core JavaServer Faces, Third Edition | David Geary and Cay S. Horstmann | ISBN: 9780137012893 Provides everything you need to master the powerful and time-saving features of JSF 2.0? Solaris Security Essentials | ISBN: 9780137012336 A superb guide to deploying and managing secure computer environments.? Effective C#, Second Edition | Bill Wagner | ISBN: 9780321658708 Respected .NET expert Bill Wagner identifies fifty ways you can leverage the full power of the C# 4.0 language to express your designs concisely and clearly. CRC Press Offers - Use 813DA to get 20% off this the title below. Secure and Resilient Software Development This book illustrates all phases of the secure software development life cycle. It details quality software development strategies that stress resilience requirements with precise, actionable, and ground-level inputs. Packt Publishing Offers - Use the promo code "Java35June", to save 35% off of each eBook mentioned below. JSF 2.0 Cookbook By Anghel Leonard ISBN: 978-1-847199-52-2 Packed with fast, practical solutions and techniques for JavaServer Faces developers who want to push past the JSF basics. JavaFX 1.2 Application Development Cookbook By Vladimir Vivien ISBN: 978-1-847198-94-5 Fast, practical solutions and techniques for building powerful, responsive Rich Internet Applications in JavaFX.

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  • Anthony Lye Shows New Pharmaceutical Sales Solution: Turn the Screen Around

    - by charles.knapp
    Tomorrow, March 31, watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales solution, powered by Oracle CRM On Demand 17 - Life Sciences Edition. You will see a next generation approach to sell more and report less. Register now for this informative global webcast on March 31, 9 AM PDT/4 PM GMT.

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  • SOA &amp; E2.0 Partner Community Forum XIII registration is open

    - by Jürgen Kress
    INVITATION TO THE ORACLE SOA AND E2.0 PARTNER COMMUNITY FORUM Do you want to learn about how to sell the value of Fusion Middleware by combining SOA and E2.0 Solutions? We would like to invite you to become updated and trained at our SOA and E2.0 Partner Community Forum March on 15th and 16th 2011 in Utrecht, The Netherlands. Keynote: Andrew Sutherland and Andrew Gilboy The Oracle SOA and E2.0 Partner Community Forum is a wonderful opportunity to: learn how to sell the value of Fusion Middleware bij combining SOA and E2.0 solutions meet with Oracle SOA and E2.0 Product management exchange knowledge learn from successful SOA, BPM, WebCenter and UCM implementations understand Oracle's Fusion Applications Strategy network within the Oracle SOA Partner Community and the Oracle E2.0 Partner Community During this highly informative event you can learn about partner success stories, participate in an array of break out sessions, exchange information with other partners and enjoy a vibrant panel discussion. Additionally to the SOA and E2.0 Partner Community Forum, you can participate in technical hands on workshops on March 17th and 18th. The goal of these workshops is to prepare you for customer implementations. Places are limited, so don't delay and register now by clicking here. Registration takes a few minutes and is free of charge, except in case of cancellation or no show (cancellation fee € 150). For more information, please visit our website. Best regards Jürgen Kress & Hans Blaas SOA & E2.0 Partner Adoption EMEA Agenda March 15th 2011 Welcome & Introduction Keynote Oracle Middleware Strategy and information on Application Grid and Exalogic Andrew Sutherland, SVP Middleware Sales EMEA, Oracle Keynote Managing Online Customer, Partner and Employee Engagement with Oracle E2.0 Solutions Andrew Gilboy, VP E2.0 Sales EMEA, Oracle Partner SOA/BPM Reference Case Partner WebCenter/UCM Reference Case SOA Suite PS3 David Shaffer, VP Product Management, Oracle Why Specialization is important for Partners Nick Kritikos, Hans Blaas & Jürgen Kress, Alliances & Channels, Oracle   Agenda March 16th 2011 Welcome & Introduction Day II Breakout round 1 - SOA Suite 11g PS3 & OSB - Importance of ADF & JDeveloper - SOA Security IDM - WebCenter PS3, Whats new - E2.0 Sales Plays Breakout round 2 - WebCenter PS3, Whats new - Application Management Enterprise manager and Amberpoint - ADF/WebCenter 11g integration with BPM Suite 11g - Importance of ADF & JDeveloper - JCAPS & OC4J migration opportunities for service business Breakout round 3 - BPM 11g: Whats new - Universal Content management 11g - SOA Security Management - E2.0 Surrounding Products: ATG, Documaker, Primavera - Middleware Industry Value Propositions & Sales Play Fusion Application SOA & E2.0 Summary & Closing For registration and additional information, please visit our website. For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Community,SOA,SOA Partner Community Forum,SOA Community Forum,OPN,Jürgen Kress

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  • Global User Experience Research: Mobile

    - by ultan o'broin
    A shout out to the usableapps.oracle.com blog article Going Native to Understand Mobile Workers. Oracle is a global company and with all that revenue coming from outside the US, international usability research is essential. So read up about how the Applications User Experience team went about this important user-centered ethnographic research. Personalization is king in the mobile space. Going native is a great way to uncover exactly what users want as they work and use their mobile devices, but you need to do it worldwide!

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  • Anthony Lye: How Pharmaceutical Reps Can Sell More & Report Less

    - by charles.knapp
    On March 31, watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales solution, powered by Oracle CRM On Demand - Life Sciences Edition. You will see a next generation approach to: • Increase sales effectiveness • Equip reps worldwide • Get the best value Register now for this informative GLOBAL webcast on March 31, 9 AM PDT/4 PM GMT.

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  • Oracle Database to SQL Server Comparisons

    One of the initial obstacles a database administrator encounters is learning where features of his/her system live or reside on a less familiar system. Steve Callan approaches this feature comparison by taking SQL Server and mapping its features back into Oracle.

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  • CRMIT’s HIGH VALUE CRM++ PLUGINS FOR CRM On DEMAND

    - by Soumo Das
    Customer satisfaction and experience being the two most considerable factors, these days businesses are on the lookout for automation tools that are world class, agile and keep quality at its core. CRMIT has developed such tools using cutting edge technologies and abstracting industry best practices and R&D.  Self Service Portal  With customers being so meticulous about regular updates and reliable access to their data, administrators just cannot think of walking a thin line. Surviving without a resource that provides a track of customer requirements for services available 24 x 7 can severely affect the productivity. In such a scenario, CRMIT’s Self Service Portal (SSP) is the best solution. This not only tracks the required customer data, but also allows companies to stay in tune with their employees, vendors and stakeholders.   One can directly sign up to become a CRMOD contact and SSP user. One need not use the database, as operations and interactions are d at run time. This is a fully configurable solution that tracks results periodically, thus making it easy for end users. It also offers better security and data visibility that enables users to progress smoothly. Quote and Order Management   When dealing with quotes, contracts and orders becomes complicated, only Quote & Order Management can work as a one-stop solution. CRMIT offers this great tool for managing all this information and for taking care of customer orders and service requirements.  This CRM On Demand plug-in allows one to create a new quote or copy the existing one. Products can be directly added from the product list of CRMOD and the pricing is calculated automatically. Quote can be generated and mailed to the external users in PDF, HTML and XLS formats. This not only allows management of quotes in an enhanced manner, but also supports various billing and tax calculation features that make work effortless.    Report Scheduler  When it comes to analyzing and providing statistics of various business processes currently running in an organization, one cannot depend on manual updates, which sometimes may be inaccurate or even delayed. CRMIT provides a SaaS based powerful solution - Report Scheduler - that allows CRM users to schedule reports as per the frequencies and then receive them as email attachments at the scheduled time.   With this powerful tool, administrators can control the report scheduler for assigning specific reports to specific users. After that, users can login and schedule any assigned report for viewing at particular intervals on monthly, weekly or daily basis. Additionally, users can also copy the mail to external users and can choose the preferred format. The best part is that sharing business data with third party become easy with this and for viewing reports, users need not log into their CRMOD account.  CRM On Demand Offline Solution CRM On-Demand Offline is another great CRM++ extension that allows one to work in both online and offline modes. Synchronizing both the modes is absolutely easy and offers ease while working. CRM OD offline works as an automation tool that not only improves efficiency, but also works as a backup in most cases. It is readily available as a windows application installer and requires users to be online only while validating and synchronizing. The best part is that working in the offline mode also works as a backup. 

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  • Global Webcast: Increase Pharmaceutical Sales Effectiveness

    - by charles.knapp
    See a next-generation approach to Pharmaceutical sales challenges! • Increase the quality of sales interactions with enhanced call planning and eDetailing • Improve sample management with electronic signature storage and inventory tracking on the go • Increase marketing effectiveness with closed loop marketing and personalized content delivery Watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales On The Go solution, powered by Oracle CRM On Demand Release 17 -- Life Sciences Edition. Register now for this informative GLOBAL webcast on March 31, 9 AM PDT/4 PM GMT.

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  • When Installing Oracle Client 11.1.0.7 can I use a common directory for Oracle Base?

    - by Anders
    I am trying to install Oracle Client 11.1.0.7 on a Windows Server 2008 64-bit. To some this might not be rocket science but I can't understand what the options under the install screen "Specify Home Details" mean. The defaults given suggest that I use Oracle Base and install software under my own account name. It also suggests that each user should have a separate Oracle Base. This seems counter intuitive to me. I am doing a server install after all. All I want to use the installation for is to connect to an Oracle Database from Reporting Services. Can I safely ignore this and just accept the defaults? What are the implications if I change the location to a common directory?

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  • Oracle Database 11gR2: Installing Grid Infrastructure

    Jim Czuprynski demonstrates how to install and configure a new Oracle Database 11g Release 2 (11gR2) Grid Infrastructure home as the basis for the majority of the grid computing features that were only available in a Real Application Clusters (RAC) clustered database environment in previous releases.

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  • How to mount an Oracle database to new instance?

    - by Vimvq1987
    I have an instance of Oracle 10g R2 installed on Windows Server 2003. This instance was running an database, which does not have any backup. Now the OS went down, and could not repaired, all I got is the running files of the old instance. How can I restore the database from these files to new instance? A step-by-step guide will be much appreciated because I'm new with Oracle. Thank you very much

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  • Oracle... and InfiniBand.

    - by jenny.gelhausen
    Beginning Sunday, 14th March 2010 the OpenFabrics Alliance has been hosting its annual conference in Sonoma, California. On Monday morning, Tim Shetler - VP of Product Management at Oracle - addressed a conference room full to the brim with the industry's InfiniBand luminaries. That same afternoon, Sumanta Chatterjee, Senior Director of Development at Oracle, was publicly lauded by moderator Bill Boas for being a long-standing, pivotal driver and crucial member of the community. A testament to InfiniBand's building momentum, it is no surprise to find it at the core of Oracle's flagship product, the Sun Oracle Database Machine. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • Identity Propagation across Web and Web Service - 11g

    - by Prakash Yamuna
    I was on a customer call recently and this topic came up. In fact since this topic seems to come up fairly frequently - I thought I would describe the recommended model for doing SSO for Web Apps and then doing Identity Propagation across the Back end web services. The Image below shows a typical flow: Here is a more detailed drill down of what happens at each step of the flow (the number in red in the diagram maps to the description below of the behind the scenes processing that happens in the stack). [1] The Web App is protected with OAM and so the typical SSO scenario is applicable. The Web App URL is protected in OAM. The Web Gate intercepts the request from the Browser to the Web App - if there is an OAM (SSO) token - then the Web Gate validates the OAM token. If there is no SSO token - then the user is directed to the login page - user enters credentials, user is authenticated and OAM token is created for that browser session. [2] Once the Web Gate validates the OAM token - the token is propagated to the WLS Server where the Web App is running. You need to ensure that you have configured the OAM Identity Asserter in the Weblogic domain. If the OAM Identity Asserter is configured, this will end up creating a JAAS Subject. Details can be found at: http://docs.oracle.com/cd/E23943_01/doc.1111/e15478/webgate.htm#CACIAEDJ [3] The Web Service client (in the Web App) is secured with one of the OWSM SAML Client Policies. If secured in this fashion, the OWSM Agent creates a SAML Token from the JAAS Subject (created in [2] by the OAM Identity Asserter) and injects it into the SOAP message. Steps for securing a JEE JAX-WS Proxy Client using OWSM Policies are documented at: http://docs.oracle.com/cd/E23943_01/web.1111/b32511/attaching.htm#BABBHHHC Note: As shown in the diagram - instead of building a JEE Web App - you can also use WebCenter and build portlets. If you are using WebCenter then you can follow the same architecture. Only the steps for securing WebCenter Portlets with OWSM is different. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} http://docs.oracle.com/cd/E23943_01/webcenter.1111/e12405/wcadm_security_wss.htm#CIHEBAHB [4] The SOA Composite App is secured with OWSM SAML Service policy. OWSM Agent intercepts the incoming SOAP request and validates the SAML token and creates a JAAS Subject. [5] When the SOA Composite App tries to invoke the OSB Proxy Service, the SOA Composite App "Reference" is secured with OWSM SAML Client Policy. Here again OWSM Agent will create a new SAML Token from the JAAS Subject created in [4] by the OWSM Agent and inject it into the SOAP message. Steps for securing SOA Composite Apps (Service, Reference, Component) are documented at: Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} http://docs.oracle.com/cd/E23943_01/web.1111/b32511/attaching.htm#CEGDGIHD [6] When the request reaches the OSB Proxy Service, the Proxy Service is again secured with the OWSM SAML Token Service Policy. So the same steps are performed as in [4]. The end result is a JAAS Subject. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} [7] When OSB needs to invoke the Business App Web Service, it goes through the OSB Business Service. The OSB Business Service is secured with OWSM SAML Client Policy and step [5] is repeated. Steps for securing OSB Proxy Service and OSB Business Services are document at: http://docs.oracle.com/cd/E23943_01/admin.1111/e15867/proxy_services.htm#OSBAG1097[8] Finally when the message reaches the Business App Web Service, this service is protected by OWSM SAML Service policy and step [4] is repeated by the OWSM Agent. Steps for securing Weblogic Web Services, ADF Web Services, etc are documented at: http://docs.oracle.com/cd/E23943_01/web.1111/b32511/attaching.htm#CEGCJDIF In the above description for purposes of brevity - I have not described which OWSM SAML policies one should use; OWSM ships with a number of SAML policies, I briefly described some of the trade-offs involved with the various SAML policies here. The diagram above and the accompanying description of what is happening in each step of the flow - assumes you are using "SAML SV" or SAML Bearer" based policies without an STS.

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  • Update of SAE Benchmark Presentation to M6/T5/ZFS

    - by uwes
    Strategic Applications Engineering (SAE) published in March an updated Benchmark presentation showing the performance of Oracle systems, software and Virtualization. SPARC M6/T5/ZFS Benchmarks March 2014 The presentation is available via our eSTEP portal.  You will need to provide your email address and the pin below to access the downloads. Link to the portal is shown below. URL: http://launch.oracle.com/ PIN: eSTEP_2011 The material can be found under tab eSTEP Download Located under: Recent Updates and Miscellaneous

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  • Migrating Outlook data with oracle connector for outlook

    - by amir shadaab
    I have a system which uses Oracle connector for MS outlook 2007. I recently bought a new system and I want to transfer al my email(the one that uses oracle connector) to another system with all the same settings. I know that during a normal transfer, I just need to transfer the .pst file and open it in another system. But I'm not sure how to go ahead with Oracle connector servers. Please help me out with this one.

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  • ArchBeat Top 10 for November 11-17, 2012

    - by Bob Rhubart
    The Top 10 most popular items shared on the OTN ArchBeat Facebook page for the week of November 11-17, 2012. Developing and Enforcing a BYOD Policy Darin Pendergraft's post includes links to a recent Mobile Access Policy Survey by SANS as well as registration information for a Nov 15 webcast featuring security expert Tony DeLaGrange from Secure Ideas, SANS instructor, attorney and technology law expert Ben Wright, and Oracle IDM product manager Lee Howarth. This Week on the OTN Architect Community Homepage Make time to check out this week's features on the OTN Solution Architect Homepage, including: SOA Practitioner Guide: Identifying and Discovering Services Technical article by Yuli Vasiliev on Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster The conclusion of the 3-part OTN ArchBeat Podcast on Future-Proofing your career. WLST Starting and Stopping a WebLogic Environment | Rene van Wijk Oracle ACE Rene van Wijk explores how to start a server with as little input as possible. Cloud Integration White Paper | Bruce Tierney Bruce Tierney shares an overview of Cloud Integration - A Comprehensive Solution, a new white paper he co-authored with David Baum, Rajesh Raheja, Bruce Tierney, and Vijay Pawar. X.509 Certificate Revocation Checking Using OCSP protocol with Oracle WebLogic Server 12c | Abhijit Patil Abhijit Patil's article focuses on how to use X.509 Certificate Revocation Checking Functionality with the OCSP protocol to validate in-bound certificates. Although this article focuses on inbound OCSP validation using OCSP, Oracle WebLogic Server 12c also supports outbound OCSP validation. Update on My OBIEE / Exalytics Books | Mark Rittman Oracle ACE Director Mark Rittman shares several resources related to his books Oracle Business Intelligence 11g Developers Guide and Oracle Exalytics Revealed, including a podcast interview with Oracle's Paul Rodwick. E-Business Suite 12.1.3 Data Masking Certified with Enterprise Manager 12c | Elke Phelps "You can use the Oracle Data Masking Pack with Oracle Enterprise Manager Grid Control 12c to scramble sensitive data in cloned E-Business Suite environments," reports Elke Phelps. There's a lot more information about this announcement in Elke's post. WebLogic Application Server: free for developers! | Bruno Borges Java blogger Bruno Borges shares news about important changes in the license agreement for Oracle WebLogic Server. Agile Architecture | David Sprott "There is ample evidence that Agile Architecture is a primary contributor to business agility, yet we do not have a well understood architecture management system that integrates with Agile methods," observes David Sprott in this extensive post. My iPad & This Cloud Thing | Floyd Teter Oracle ACE Director Floyd Teter explains why the Cloud is making it possible for him to use his iPad for tasks previously relegated to his laptop, and why this same scenario is likely to play out for a great many people. Thought for the Day "In programming, the hard part isn't solving problems, but deciding what problems to solve." — Paul Graham Source: SoftwareQuotes.com

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  • Avoid the “Social Silo” - Learn Why and How

    - by Brian Dayton
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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