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• Why is volatile not considered useful in multithreaded C or C++ programming?

  - by Michael E

  As demonstrated in this answer I recently posted, I seem to be confused about the utility (or lack thereof) of volatile in multi-threaded programming contexts. My understanding is this: any time a variable may be changed outside the flow of control of a piece of code accessing it, that variable should be declared to be volatile. Signal handlers, I/O registers, and variables modified by another thread all constitute such situations. So, if you have a global int foo, and foo is read by one thread and set atomically by another thread (probably using an appropriate machine instruction), the reading thread sees this situation in the same way it sees a variable tweaked by a signal handler or modified by an external hardware condition and thus foo should be declared volatile (or, for multithreaded situations, accessed with memory-fenced load, which is probably a better a solution). How and where am I wrong?

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• How will web programming change as tablet PC's become more prevalent?

  - by MrGumbe

  In case you've been living under a rock, you may have noticed that Apple introduced a tablet PC. HP, Microsoft, Google, and others aren't too far behind. A lot of discussion and thought has been put into how a user would interact with traditional applications in a large touch screen environment, but how do you think this will affect the user interface of traditional web programming? What do you think will have to change with our current HTML controls? What new kinds of controls will be possible if we have touch-and-drag technology on our web pages?

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• What motivates people to learn a new programming language?

  - by szabgab

  There are plenty of question asking Which Programming Language Should I Learn? but I have not found an answer yet to the question what really motivates people to learn a specific new language?. There are the people who think they should learn a new language every year for educational purpose. How do they decide on the languages to be learned? Then I guess there are people who learn a new language because people around them told it is a fun language and they can build nice things with it. Of course if the current job requires it people would learn a new language but I think if the language seems to have a potential to earn money (e.g. There are plenty of jobs in Java or ObjectiveC can be used to write apps for the iPhone and make money). So why are you learning a new language or why have you learned the languages you know?

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• How do you know when you should change the programming domain you're working in?

  - by thecoop

  I've recently become one of the most senior developers in one division of the company, and am generally the 'go-to' guy about questions in the problem domain the division works in, however I feel I'm not learning anything new. To continue to learn new things I would have to change division and work on something competely different, but then my current domain knowledge would be useless & I would start off with knowing nothing again. Obviously, this is quite a large decision & I'm hesitant to lost my 'status'; and the knowledge I do have would be useless. How do you know when you should change the programming domain you work in?

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• What web application is recommended when programming in Java for beginners?

  - by user1710260

  I am a beginner (almost no knowledge) to web applications. I have been programming in Java for about a year now. I have being doing some research on the different frameworks that are available and I want to find which one is right for me. From what I found: Play, Stripes, and Spring are good choices for beginners, but how can I compare these frameworks together. What is it that I need to look for when comparing them? My project that I am starting to work on is similar to an App Store. Basically an info site on different apps. Any advise will be appreciated.

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• How do people deal with mental plateaus in programming?

  - by ggfan

  Please excuse if this isn't the right type of question to ask here on SO. For the past few days, I just can't seem to get any quality programming done. I feel in the slumps when doing work and just can't concentrate. I also do happen to be learning a new skill(PHP framework) and I think that is the main reason why I feel I can't do anything. Are there anything you all do to "recharge" the brain and get back on track? Possible activites: 1. get away from the PC for a few days

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• What is the sense of "Feature Oriented Programming" (FOP) in C++, and would it make sense in Java an

  - by ivan_ivanovich_ivanoff

  Hello! Sadly, I can't remember where I read it, but... ...in C++ you can derive a class from a template parameter. Im pretty sure it was called Feature Oriented Programming (FOP) and meant to be somehow useful. It was something like: template <class T> class my_class : T { // some very useful stuff goes here ;) } My questions about this: What is the sense of such pattern? Since this it not possible in Java / C#, how this pattern is achieved in these languages? Can it be expected to be implemented in Java / C# one day? (Well, first Java would need to get rid of type erasure) EDIT: I'm really not talking about generics in Java / C# (where you can't derive a class from a generic type parameter)

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• [C# n MySQL] Creating a database using Connector/NET Programming?

  - by yeeen

  How to create a database using connector/net programming? How come the following doesn't work? string connStr = "server=localhost;user=root;port=3306;password=mysql;"; MySqlConnection conn = new MySqlConnection(connStr); MySqlCommand cmd; string s0; try { conn.Open(); s0 = "CREATE DATABASE IF NOT EXISTS `hello`;"; cmd = new MySqlCommand(s0, conn); conn.Close(); } catch (Exception e) { Console.WriteLine(e.ToString()); }

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• While programming, what to do when facing with a seemingly unsolvable situation with a time limit?

  - by Ersan Tasan

  This is not a technical question, but rather a social and methodical one. I am a computer sciences student and I usually have really tough programming assignments. I don`t know if it is only happening to me but sometimes, particularly when deadline is approaching, i find myself in a harsh situation. I cannot find my mistake in the code or come up with a another great idea. Then boredom comes in and the problem begins to seem unsolvable. I know there are more-than-great professional coders here. I would like to learn their ideas to cope with this situation. Is it better to focus on something else for a while and try again or try harder and harder and look for the solution on the net etc...

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• Hi, i have a c programming doubt? I want to know the difference between the two and where one is use

  - by aks

  Hi, i have a c programming doubt? I want to know the difference between the two and where one is useful over other? suppose i have a struct called employee as below: struct emp{ char first_name[10]; char last_name[10]; char key[10]; }; Now, i want to store the table of employee records, then which method should i use: struct emp e1[100]; // Or struct emp * e1[100]; I know the two are not same but would like to know a use case where second declaration would be of interest and more advantageous to use? Can someone clarify?

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• Five Key Strategies in Master Data Management

  - by david.butler(at)oracle.com

  Here is a very interesting Profit Magazine article on MDM: A recent customer survey reveals the deleterious effects of data fragmentation. by Trevor Naidoo, December 2010   Across industries and geographies, IT organizations have grown in complexity, whether due to mergers and acquisitions, or decentralized systems supporting functional or departmental requirements. With systems architected over time to support unique, one-off process needs, they are becoming costly to maintain, and the Internet has only further added to the complexity. Data fragmentation has become a key inhibitor in delivering flexible, user-friendly systems. The Oracle Insight team conducted a survey assessing customers' master data management (MDM) capabilities over the past two years to get a sense of where they are in terms of their capabilities. The responses, by 27 respondents from six different industries, reveal five key areas in which customers need to improve their data management in order to get better financial results. 1. Less than 15 percent of organizations surveyed understand the sources and quality of their master data, and have a roadmap to address missing data domains. Examples of the types of master data domains referred to are customer, supplier, product, financial and site. Many organizations have multiple sources of master data with varying degrees of data quality in each source -- customer data stored in the customer relationship management system is inconsistent with customer data stored in the order management system. Imagine not knowing how many places you stored your customer information, and whether a customer's address was the most up to date in each source. In fact, more than 55 percent of the respondents in the survey manage their data quality on an ad-hoc basis. It is important for organizations to document their inventory of data sources and then profile these data sources to ensure that there is a consistent definition of key data entities throughout the organization. Some questions to ask are: How do we define a customer? What is a product? How do we define a site? The goal is to strive for one common repository for master data that acts as a cross reference for all other sources and ensures consistent, high-quality master data throughout the organization. 2. Only 18 percent of respondents have an enterprise data management strategy to ensure that data is treated as an asset to the organization. Most respondents handle data at the department or functional level and do not have an enterprise view of their master data. The sales department may track all their interactions with customers as they move through the sales cycle, the service department is tracking their interactions with the same customers independently, and the finance department also has a different perspective on the same customer. The salesperson may not be aware that the customer she is trying to sell to is experiencing issues with existing products purchased, or that the customer is behind on previous invoices. The lack of a data strategy makes it difficult for business users to turn data into information via reports. Without the key building blocks in place, it is difficult to create key linkages between customer, product, site, supplier and financial data. These linkages make it possible to understand patterns. A well-defined data management strategy is aligned to the business strategy and helps create the governance needed to ensure that data stewardship is in place and data integrity is intact. 3. Almost 60 percent of respondents have no strategy to integrate data across operational applications. Many respondents have several disparate sources of data with no strategy to keep them in sync with each other. Even though there is no clear strategy to integrate the data (see #2 above), the data needs to be synced and cross-referenced to keep the business processes running. About 55 percent of respondents said they perform this integration on an ad hoc basis, and in many cases, it is done manually with the help of Microsoft Excel spreadsheets. For example, a salesperson needs a report on global sales for a specific product, but the product has different product numbers in different countries. Typically, an analyst will pull all the data into Excel, manually create a cross reference for that product, and then aggregate the sales. The exact same procedure has to be followed if the same report is needed the following month. A well-defined consolidation strategy will ensure that a central cross-reference is maintained with updates in any one application being propagated to all the other systems, so that data is synchronized and up to date. This can be done in real time or in batch mode using integration technology. 4. Approximately 50 percent of respondents spend manual efforts cleansing and normalizing data. Information stored in various systems usually follows different standards and formats, making it difficult to match the data. A customer's address can be stored in different ways using a variety of abbreviations -- for example, "av" or "ave" for avenue. Similarly, a product's attributes can be stored in a number of different ways; for example, a size attribute can be stored in inches and can also be entered as "'' ". These types of variations make it difficult to match up data from different sources. Today, most customers rely on manual, heroic efforts to match, cleanse, and de-duplicate data -- clearly not a scalable, sustainable model. To solve this challenge, organizations need the ability to standardize data for customers, products, sites, suppliers and financial accounts; however, less than 10 percent of respondents have technology in place to automatically resolve duplicates. It is no wonder, therefore, that we get communications about products we don't own, at addresses we don't reside, and using channels (like direct mail) we don't like. An all-too-common example of a potential challenge follows: Customers end up receiving duplicate communications, which not only impacts customer satisfaction, but also incurs additional mailing costs. Cleansing, normalizing, and standardizing data will help address most of these issues. 5. Only 10 percent of respondents have the ability to share data that was mastered in a master data hub. Close to 60 percent of respondents have efforts in place that profile, standardize and cleanse data manually, and the output of these efforts are stored in spreadsheets in various parts of the organization. This valuable information is not easily shared with the rest of the organization and, more importantly, this enriched information cannot be sent back to the source systems so that the data is fixed at the source. A key benefit of a master data management strategy is not only to clean the data, but to also share the data back to the source systems as well as other systems that need the information. Aside from the source systems, another key beneficiary of this data is the business intelligence system. Having clean master data as input to business intelligence systems provides more accurate and enhanced reporting.  Characteristics of Stellar MDM When deciding on the right master data management technology, organizations should look for solutions that have four main characteristics: enterprise-grade MDM performance complete technology that can be rapidly deployed and addresses multiple business issues end-to-end MDM process management with data quality monitoring and assurance pre-built MDM business relevant applications with data stores and workflows These master data management capabilities will aid in moving closer to a best-practice maturity level, delivering tremendous efficiencies and savings as well as revenue growth opportunities as a result of better understanding your customers.  Trevor Naidoo is a senior director in Industry Strategy and Insight at Oracle. 

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• Unlocking Productivity

  - by Michael Snow

  Unlocking Productivity in Life Sciences with Consolidated Content Management by Joe Golemba, Vice President, Product Management, Oracle WebCenter As life sciences organizations look to become more operationally efficient, the ability to effectively leverage information is a competitive advantage. Whether data mining at the drug discovery phase or prepping the sales team before a product launch, content management can play a key role in developing, organizing, and disseminating vital information. The goal of content management is relatively straightforward: put the information that people need where they can find it. A number of issues can complicate this; information sits in many different systems, each of those systems has its own security, and the information in those systems exists in many different formats. Identifying and extracting pertinent information from mountains of farflung data is no simple job, but the alternative—wasted effort or even regulatory compliance issues—is worse. An integrated information architecture can enable health sciences organizations to make better decisions, accelerate clinical operations, and be more competitive. Unstructured data matters Often when we think of drug development data, we think of structured data that fits neatly into one or more research databases. But structured data is often directly supported by unstructured data such as experimental protocols, reaction conditions, lot numbers, run times, analyses, and research notes. As life sciences companies seek integrated views of data, they are typically finding diverse islands of data that seemingly have no relationship to other data in the organization. Information like sales reports or call center reports can be locked into siloed systems, and unavailable to the discovery process. Additionally, in the increasingly networked clinical environment, Web pages, instant messages, videos, scientific imaging, sales and marketing data, collaborative workspaces, and predictive modeling data are likely to be present within an organization, and each source potentially possesses information that can help to better inform specific efforts. Historically, content management solutions that had 21CFR Part 11 capabilities—electronic records and signatures—were focused mainly on content-enabling manufacturing-related processes. Today, life sciences companies have many standalone repositories, requiring different skills, service level agreements, and vendor support costs to manage them. With the amount of content doubling every three to six months, companies have recognized the need to manage unstructured content from the beginning, in order to increase employee productivity and operational efficiency. Using scalable and secure enterprise content management (ECM) solutions, organizations can better manage their unstructured content. These solutions can also be integrated with enterprise resource planning (ERP) systems or research systems, making content available immediately, in the context of the application and within the flow of the employee’s typical business activity. Administrative safeguards—such as content de-duplication—can also be applied within ECM systems, so documents are never recreated, eliminating redundant efforts, ensuring one source of truth, and maintaining content standards in the organization. Putting it in context Consolidating structured and unstructured information in a single system can greatly simplify access to relevant information when it is needed through contextual search. Using contextual filters, results can include therapeutic area, position in the value chain, semantic commonalities, technology-specific factors, specific researchers involved, or potential business impact. The use of taxonomies is essential to organizing information and enabling contextual searches. Taxonomy solutions are composed of a hierarchical tree that defines the relationship between different life science terms. When overlaid with additional indexing related to research and/or business processes, it becomes possible to effectively narrow down the amount of data that is returned during searches, as well as prioritize results based on specific criteria and/or prior search history. Thus, search results are more accurate and relevant to an employee’s day-to-day work. For example, a search for the word "tissue" by a lab researcher would return significantly different results than a search for the same word performed by someone in procurement. Of course, diverse data repositories, combined with the immense amounts of data present in an organization, necessitate that the data elements be regularly indexed and cached beforehand to enable reasonable search response times. In its simplest form, indexing of a single, consolidated data warehouse can be expected to be a relatively straightforward effort. However, organizations require the ability to index multiple data repositories, enabling a single search to reference multiple data sources and provide an integrated results listing. Security and compliance Beyond yielding efficiencies and supporting new insight, an enterprise search environment can support important security considerations as well as compliance initiatives. For example, the systems enable organizations to retain the relevance and the security of the indexed systems, so users can only see the results to which they are granted access. This is especially important as life sciences companies are working in an increasingly networked environment and need to provide secure, role-based access to information across multiple partners. Although not officially required by the 21 CFR Part 11 regulation, the U.S. Food and Drug Administraiton has begun to extend the type of content considered when performing relevant audits and discoveries. Having an ECM infrastructure that provides centralized management of all content enterprise-wide—with the ability to consistently apply records and retention policies along with the appropriate controls, validations, audit trails, and electronic signatures—is becoming increasingly critical for life sciences companies. Making the move Creating an enterprise-wide ECM environment requires moving large amounts of content into a single enterprise repository, a daunting and risk-laden initiative. The first key is to focus on data taxonomy, allowing content to be mapped across systems. The second is to take advantage new tools which can dramatically speed and reduce the cost of the data migration process through automation. Additional content need not be frozen while it is migrated, enabling productivity throughout the process. The ability to effectively leverage information into success has been gaining importance in the life sciences industry for years. The rapid adoption of enterprise content management, both in operational processes as well as in scientific management, are clear indicators that the companies are looking to use all available data to be better informed, improve decision making, minimize risk, and increase time to market, to maintain profitability and be more competitive. As more and more varieties and sources of information are brought under the strategic management umbrella, the ability to divine knowledge from the vast pool of information is increasingly difficult. Simple search engines and basic content management are increasingly unable to effectively extract the right information from the mountains of data available. By bringing these tools into context and integrating them with business processes and applications, we can effectively focus on the right decisions that make our organizations more profitable. More Information Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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• Building services with .Net Part 1

  - by Allan Rwakatungu

  On the 26th of May 2010 , I made a presentation to the .NET user group meeting (thanks to Malisa Ncube for organizing this event every month … ). If you missed my presentation , we talked about why we should all be building services … better still using the .NET framework. This blog post is an introduction to services , why you would want to build services and how you can build services using the .NET framework. What is a service? OASIS defines service as "a mechanism to enable access to one or more capabilities, where the access is provided using a prescribed interface and is exercised consistent with constraints and policies as specified by the service description." [1]. If the above definition sounds to academic , you can also define a service as loosely coupled units of functionality that have no calls to each other embedded in the. Instead of services embedding calls to each other in their service code they use defined protocols that describe how services pass and parse messages. This is a good way to think about services if you’re from an objected oriented background. While in object oriented programming functions make calls to each other, in service oriented programming, functions pass messages between each other. Why would you want to use services? 1. If your enterprise architecture looks like this   Services are the building blocks for SOA . With SOA you can move away from the sphaggetti infrastructure that is common in most enterprises. The complexity or lack of visibility of the integration points in your enterprises makes it difficult and costly to implement new initiatives and changes into the business - and even impossible in some cases - as it is not possible to identify the impact a change in one system might have to other systems. With services you can move to an architecture like this Your building blocks from Spaghetti infrastructure to something that is more well-defined and manageable to achieve cost efficiency and not least business agility - enabling you to react to changes in the market with speed and achieve operational efficiency and control are services. 2. If you want to become the Gates or Zuckerburger. Have you heard about Web 2.0 ? Mashups? Software as a service (SAAS) ? Cloud computing ?   They all offer you the opportunity to have scalable but low cost business models and they built using services.  Some of my favorite companies that leverage services for their business models include  https://www.salesforce.com/ (cloud CRM) http://www. twitter.com (more people use twitter clients built by 3rd parties than their official clients) http://www.kayak.com/ (compares data from other travel sites to give information to users in one location) Services with the .NET framework      If you are a .NET developer and you want to develop services, Windows Communication Framework (WCF) is the tool for you. WCF is Microsoft’s unified programming model (service model) for building service oriented applications. ( Before .NET 3.0 you had several models for programming services in .NET including .NET remoting, Web services (ASMX), COM +, Microsoft Messaging queuing (MSMQ) etc, after .NET 3.0 the programming model was unified into one i.e. WCF ). Windows Communication Framework (WCF) provides you 1. An Software Development Kit (SDK) for creating SOA applications 2. A runtime for running services on the Windows platform Why should you use Windows Communication Foundation if you’re programming services?   1. It supports interoperable and open standards e.g. WS* protocols for programming SOAP services 2. It has a unified programming model. Whether you use TCP or Http or Pipes or transmitting using Messaging Queues, programmers need to learn just one way to program. Previously you had .NET remoting, MSMQ, Web services, COM+ and they were all done differently 3. Productive programming model You don’t have to worry about all the plumbing involved to write services. You have a rich declarative programming model to add stuff like logging, transactions, and reliable messages in-built in the Windows Communication Framework. Understanding services in WCF The basic principles of WCF are as easy as ABC A – Address This is where the service is located B- Binding This describes how you communicate with the service e.g. Use TCP, HTTP or both. How to exchange security information with the service etc. C – Contract This defines what the service can do. E.g. Pay water bill, Make a phone call A - Addresses In WCF, an address is a combination of transport, server name, port and path Example addresses may include http://localhost:8001 net.tcp://localhost:8002/MyService net.pipe://localhost/MyPipe net.msmq://localhost/private/MyService net.msmq://localhost/MyService B- Binding   There are numerous ways to communicate with services , different ways that a message can be formatted/sent/secured, that allows you to tailor your service for the compatibility/performance you require for your solution. Transport You can use HTTP TCP MSMQ , Named pipes, Your own custom transport etc Message You  can send a plain text binary, Message Transmission Optimization Mechanism (MTOM) message Communication security No security Transport security Message security Authenticating and authorizing callers etc Behaviour You service can support Transactions Be reliable Use queues Support ajax etc C - Contract You define what your service can do using Service contracts :- Define operations that your service can do, communications and behaviours Data contracts :- Define the messages that are passed from and into your service and how they are formatted Fault contracts :- Defines errors types in your service   As an example, suppose your service service shows money. You define your service contract using a interface [ServiceContract] public interface IShowMeTheMoney {   [OperationContract]    Money Show(); } You define the data contract by annotating a class it with the Data Contract attribute and fields you want to pass in the message as Data Members. (Note:- In the latest versions of WCF you dont have to use attributes if you passing all the objects properties in the message) [DataContract] public Money {   [DataMember]   public string Currency { get; set; }   [DataMember]   public Decimal Amount { get; set; }   public string Comment { get; set; } } Features of Windows Communication Foundation Windows Communication Foundation is not only simple but feature rich , offering you several options to tweak your service to fit your business requirements. Some of the features of WCF include 1. Workflow services You can combine WCF with Windows WorkFlow Foundation (WWF) to write workflow type services 2. Control how your data (messages) are transferred and serialized e.g. you can serialize your business objects as XML or binary 3. control over session management , instance creation and concurrency management without writing code if you like 4. Queues and reliable sessions. You can store messages from the sending client and later forward them to the receiving application. You can also guarantee that messages will arrive at their destincation. 5.Transactions:  You can have different services participate in a transaction operations that can be rolled back if needed 6. Security. WCF has rich features for authorization and authentication  as well as keep audit trails 7. Web programming model. WCF allows developers to expose services as non SOAP endpoints 8. Inbuilt features that you can use to write JSON and services that support AJAX applications And lots more In my next blog I will show you how you can use WCF features to write a real world business service.               Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 ]] /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Issue 15: SVP Focus

  - by rituchhibber

       SVP FOCUS FOCUS -- Chris Baker SVP Oracle Worldwide ISV-OEM-Java Sales Chris Baker is the Global Head of ISV/OEM Sales responsible for working with ISV/OEM partners to maximise Oracle's business through those partners, whilst maximising those partners’ business to their end users. Chris works with partners, customers, innovators, investors and employees to develop innovative business solutions using Oracle products, services and skills. RESOURCES -- Oracle PartnerNetwork (OPN) OPN Solutions Catalog Oracle Exastack Program Oracle Exastack Optimized Oracle Cloud Computing Oracle Engineered Systems Oracle and Java SUBSCRIBE FEEDBACK PREVIOUS ISSUES "By taking part in marketing activities, our partners accelerate their sales cycles." -- Firstly, could you please explain Oracle's current strategy for ISV partners, globally and in EMEA? Oracle customers use independent software vendor (ISV) applications to run their businesses. They use them to generate revenue and to fulfil obligations to their own customers. Our strategy is very straight-forward. We want all of our ISV partners and OEMs to concentrate on the things that they do the best—building applications to meet the unique industry and functional requirements of their customer. We want to ensure that we deliver a best-in-class application platform so ISVs are free to concentrate their effort on their application functionality and user experience We invest over four billion dollars in research and development every year, and we want our ISVs to benefit from all of that investment in operating systems, virtualisation, databases, middleware, engineered systems, and other hardware. By doing this, we help them to reduce their costs, gain more consistency and agility for quicker implementations, and also rapidly differentiate themselves from other application vendors. It's all about simplification because we believe that around 25 to 30 percent of the development costs incurred by many ISVs are caused by customising infrastructure and have nothing to do with their applications. Our strategy is to enable our ISV partners to standardise their application platform using engineered architecture, so they can write once to the Oracle stack and deploy seamlessly in the cloud, on-premise, or in hybrid deployments. It's really important that architecture is the same in order to keep cost and time overheads at a minimum, so we provide standardisation and an environment that enables our ISVs to concentrate on the core business that makes them the most money and brings them success. How do you believe this strategy is helping the ISVs to work hand-in-hand with Oracle to ensure that end customers get the industry-leading solutions that they need? We work with our ISVs not just to help them be successful, but also to help them market themselves. We have something called the 'Oracle Exastack Ready Program', which enables ISVs to publicise themselves as 'Ready' to run the core software platforms that run on Oracle's engineered systems including Exadata and Exalogic. So, for example, they can become 'Database Ready' which means that they use the latest version of Oracle Database and therefore can run their application without modification on Exadata or the Oracle Database Appliance. Alternatively, they can become WebLogic Ready, Oracle Linux Ready and Oracle Solaris Ready which means they run on the latest release and therefore can run their application, with no new porting work, on Oracle Exalogic. Those 'Ready' logos are important in helping ISVs advertise to their customers that they are using the latest technologies which have been fully tested. We now also have Exadata Ready and Exalogic Ready programmes which allow ISVs to promote the certification of their applications on these platforms. This highlights these partners to Oracle customers as having solutions that run fluently on the Oracle Exadata Database Machine, the Oracle Exalogic Elastic Cloud or one of our other engineered systems. This makes it easy for customers to identify solutions and provides ISVs with an avenue to connect with Oracle customers who are rapidly adopting engineered systems. We have also taken this programme to the next level in the shape of 'Oracle Exastack Optimized' for partners whose applications run best on the Oracle stack and have invested the time to fully optimise application performance. We ensure that Exastack Optimized partner status is promoted and supported by press releases, and we help our ISVs go to market and differentiate themselves through the use of our technology and the standardisation it delivers. To date we have had several hundred organisations successfully work through our Exastack Optimized programme. How does Oracle's strategy of offering pre-integrated open platform software and hardware allow ISVs to bring their products to market more quickly? One of the problems for many ISVs is that they have to think very carefully about the technology on which their solutions will be deployed, particularly in the cloud or hosted environments. They have to think hard about how they secure these environments, whether the concern is, for example, middleware, identity management, or securing personal data. If they don't use the technology that we build-in to our products to help them to fulfil these roles, they then have to build it themselves. This takes time, requires testing, and must be maintained. By taking advantage of our technology, partners will now know that they have a standard platform. They will know that they can confidently talk about implementation being the same every time they do it. Very large ISV applications could once take a year or two to be implemented at an on-premise environment. But it wasn't just the configuration of the application that took the time, it was actually the infrastructure - the different hardware configurations, operating systems and configurations of databases and middleware. Now we strongly believe that it's all about standardisation and repeatability. It's about making sure that our partners can do it once and are then able to roll it out many different times using standard componentry. What actions would you recommend for existing ISV partners that are looking to do more business with Oracle and its customer base, not only to maximise benefits, but also to maximise partner relationships? My team, around the world and in the EMEA region, is available and ready to talk to any of our ISVs and to explore the possibilities together. We run programmes like 'Excite' and 'Insight' to help us to understand how we can help ISVs with architecture and widen their environments. But we also want to work with, and look at, new opportunities - for example, the Machine-to-Machine (M2M) market or 'The Internet of Things'. Over the next few years, many millions, indeed billions of devices will be collecting massive amounts of data and communicating it back to the central systems where ISVs will be running their applications. The only way that our partners will be able to provide a single vendor 'end-to-end' solution is to use Oracle integrated systems at the back end and Java on the 'smart' devices collecting the data—a complete solution from device to data centre. So there are huge opportunities to work closely with our ISVs, using Oracle's complete M2M platform, to provide the infrastructure that enables them to extract maximum value from the data collected. If any partners don't know where to start or who to contact, then they can contact me directly at [email protected] or indeed any of our teams across the EMEA region. We want to work with ISVs to help them to be as successful as they possibly can through simplification and speed to market, and we also want all of the top ISVs in the world based on Oracle. What opportunities are immediately opened to new ISV partners joining the OPN? As you know OPN is very, very important. New members will discover a huge amount of content that instantly becomes accessible to them. They can access a wealth of no-cost training and enablement materials to build their expertise in Oracle technology. They can download Oracle software and use it for development projects. They can help themselves become more competent by becoming part of a true community and uncovering new opportunities by working with Oracle and their peers in the Oracle Partner Network. As well as publishing massive amounts of information on OPN, we also hold our global Oracle OpenWorld event, at which partners play a huge role. This takes place at the end of September and the beginning of October in San Francisco. Attending ISV partners have an unrivalled opportunity to contribute to elements such as the OpenWorld / OPN Exchange, at which they can talk to other partners and really begin thinking about how they can move their businesses on and play key roles in a very large ecosystem which revolves around technology and standardisation. Finally, are there any other messages that you would like to share with the Oracle ISV community? The crucial message that I always like to reinforce is architecture, architecture and architecture! The key opportunities that ISVs have today revolve around standardising their architectures so that they can confidently think: "I will I be able to do exactly the same thing whenever a customer is looking to deploy on-premise, hosted or in the cloud". The right architecture is critical to being competitive and to really start changing the game. We want to help our ISV partners to do just that; to establish standard architecture and to seize the opportunities it opens up for them. New market opportunities like M2M are enormous - just look at how many devices are all around you right now. We can help our partners to interface with these devices more effectively while thinking about their entire ecosystem, rather than just the piece that they have traditionally focused upon. With standardised architecture, we can help people dramatically improve their speed, reach, agility and delivery of enhanced customer satisfaction and value all the way from the Java side to their centralised systems. All Oracle ISV partners must take advantage of these opportunities, which is why Oracle will continue to invest in and support them. Oracle OpenWorld 2010 Whether you attended Oracle OpenWorld 2009 or not, don't forget to save the date now for Oracle OpenWorld 2010. The event will be held a little earlier next year, from 19th-23rd September, so please don't miss out. With thousands of sessions and hundreds of exhibits and demos already lined up, there's no better place to learn how to optimise your existing systems, get an inside line on upcoming technology breakthroughs, and meet with your partner peers, Oracle strategists and even the developers responsible for the products and services that help you get better results for your end customers. Register Now for Oracle OpenWorld 2010! Perhaps you are interested in learning more about Oracle OpenWorld 2010, but don't wish to register at this time? Great! Please just enter your contact information here and we will contact you at a later date. How to Exhibit at Oracle OpenWorld 2010 Sponsorship Opportunities at Oracle OpenWorld 2010 Advertising Opportunities at Oracle OpenWorld 2010 -- Back to the welcome page

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• Oracle on Oracle: Is that all?

  - by Darin Pendergraft

  On October 17th, I posted a short blog and a podcast interview with Chirag Andani, talking about how Oracle IT uses its own IDM products. Blog link here. In response, I received a comment from reader Jaime Cardoso ([email protected]) who posted: “- You could have talked about how by deploying Oracle's Open standards base technology you were able to integrate any new system in your infrastructure in days. - You could have talked about how by deploying federation you were enabling the business side to keep all their options open in terms of companies to buy and sell while maintaining perfect employee and customer's single view. - You could have talked about how you are now able to cut response times to your audit and security teams into 1/10th of your former times Instead you spent 6 minutes talking about single sign on and self provisioning? If I didn't knew your IDM offer so well I would now be wondering what its differences from Microsoft's offer was. Sorry for not giving a positive comment here but, please your IDM suite is very good and, you simply aren't promoting it well enough” So I decided to send Jaime a note asking him about his experience, and to get his perspective on what makes the Oracle products great. What I found out is that Jaime is a very experienced IDM Architect with several major projects under his belt. Darin Pendergraft: Can you tell me a bit about your experience? How long have you worked in IT, and what is your IDM experience? Jaime Cardoso: I started working in "serious" IT in 1998 when I became Netscape's technical specialist in Portugal. Netscape Portugal didn't exist so, I was working for their VAR here. Most of my work at the time was with Netscape's mail server and LDAP server. Since that time I've been bouncing between the system's side like Sun resellers, Solaris stuff and even worked with Sun's Engineering in the making of an Hierarchical Storage Product (Sun CIS if you know it) and the application's side, mostly in LDAP and IDM. Over the years I've been doing support, service delivery and pre-sales / architecture design of IDM solutions in most big customers in Portugal, to name a few projects: - The first European deployment of Sun Access Manager (SAPO – Portugal Telecom) - The identity repository of 5/5 of the Biggest Portuguese banks - The Portuguese government federation of services project DP: OK, in your blog response, you mentioned 3 topics: 1. Using Oracle's standards based architecture; (you) were able to integrate any new system in days: can you give an example? What systems, how long did it take, number of apps/users/accounts/roles etc. JC: It's relatively easy to design a user management strategy for a static environment, or if you simply assume that you're an <insert vendor here> shop and all your systems will bow to that vendor's will. We've all seen that path, the use of proprietary technologies in interoperability solutions but, then reality kicks in. As an ISP I recall that I made the technical decision to use Active Directory as a central authentication system for the entire IT infrastructure. Clients, systems, apps, everything was there. As a good part of the systems and apps were running on UNIX, then a connector became needed in order to have UNIX boxes to authenticate against AD. And, that strategy worked but, each new machine required the component to be installed, monitoring had to be made for that component and each new app had to be independently certified. A self care user portal was an ongoing project, AD access assumes the client is inside the domain, something the ISP's customers (and UNIX boxes) weren't nor had any intention of ever being. When the Windows 2008 rollout was done, Microsoft changed the Active Directory interface. The Windows administrators didn't have enough know-how about directories and the way systems outside the MS world behaved so, on the go live, things weren't properly tested and a general outage followed. Several hours and 1 roll back later, everything was back working. But, the ISP still had to change all of its applications to work with the new access methods and reset the effort spent on the self service user portal. To keep with the same strategy, they would also have to trust Microsoft not to change interfaces again. Simply by putting up an Oracle LDAP server in the middle and replicating the user info from the AD into LDAP, most of the problems went away. Even systems for which no AD connector existed had PAM in them so, integration was made at the OS level, fully supported by the OS supplier. Sun Identity Manager already had a self care portal, combined with a user workflow so, all the clearances had to be given before the account was created or updated. Adding a new system as a client for these authentication services was simply a new checkbox in the OS installer and, even True64 systems were, for the first time integrated also with a 5 minute work of a junior system admin. True, all the windows clients and MS apps still went to the AD for their authentication needs so, from the start everybody knew that they weren't 100% free of migration pains but, now they had a single point of problems to look at. If you're looking for numbers: - 500K directory entries (users) - 2-300 systems After the initial setup, I personally integrated about 20 systems / apps against LDAP in 1 day while being watched by the different IT teams. The internal IT staff did the rest. DP: 2. Using Federation allows the business to keep options open for buying and selling companies, and yet maintain a single view for both employee and customer. What do you mean by this? Can you give an example? JC: The market is dynamic. The company that's being bought today tomorrow will be sold again. Companies that spread on different markets may see the regulator forcing a sale of part of a company due to monopoly reasons and companies that are in multiple countries have to comply with different legislations. Our job, as IT architects, while addressing the customers and employees authentication services, is quite hard and, quite contrary. On one hand, we need to give access to all of our employees to the relevant systems, apps and resources and, we already have marketing talking with us trying to find out who's a customer of the bough company but not from ours to address. On the other hand, we have to do that and keep in mind we may have to break up all that effort and that different countries legislation may became a problem with a full integration plan. That's a job for user Federation. you don't want to be the one who's telling your President that he will sell that business unit without it's customer's database (making the deal worth a lot less) or that the buyer will take with him a copy of your entire customer's database. Federation enables you to start controlling permissions to users outside of your traditional authentication realm. So what if the people of that company you just bought are keeping their old logins? Do you want, because of that, to have a dedicated system for their expenses reports? And do you want to keep their sales (and pre-sales) people out of the loop in terms of your group's path? Control the information flow, establish a Federation trust circle and give access to your apps to users that haven't (yet?) been brought into your internal login systems. You can still see your users in a unified view, you obviously control if a user has access to any particular application, either that user is in your local database or stored in a directory on the other side of the world. DP: 3. Cut response times of audit and security teams to 1/10. Is this a real number? Can you give an example? JC: No, I don't have any backing for this number. One of the companies I did system Administration for has a SOX compliance policy in place (I remind you that I live in Portugal so, this definition of SOX may be somewhat different from what you're used to) and, every time the audit team says they'll do another audit, we have to negotiate with them the size of the sample and we spend about 15 man/days gathering all the required info they ask. I did some work with Sun's Identity auditor and, from what I've been seeing, Oracle's product is even better and, I've seen that most of the information they ask would have been provided in a few hours with the help of this tool. I do stand by what I said here but, to be honest, someone from Identity Auditor team would do a much better job than me explaining this time savings. Jaime is right: the Oracle IDM products have a lot of business value, and Oracle IT is using them for a lot more than I was able to cover in the short podcast that I posted. I want to thank Jaime for his comments and perspective. We want these blog posts to be informative and honest – so if you have feedback for the Oracle IDM team on any topic discussed here, please post your comments below.

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• Issue 15: Oracle Exadata Marketing Campaigns

  - by rituchhibber

       PARTNER FOCUS Oracle ExadataMarketing Campaign Steve McNickleVP Europe, cVidya Steve McNickle is VP Europe for cVidya, an innovative provider of revenue intelligence solutions for telecom, media and entertainment service providers including AT&T, BT, Deutsche Telecom and Vodafone. The company's product portfolio helps operators and service providers maximise margins, improve customer experience and optimise ecosystem relationships through revenue assurance, fraud and security management, sales performance management, pricing analytics, and inter-carrier services. cVidya has partnered with Oracle for more than a decade. RESOURCES -- Oracle PartnerNetwork (OPN) Oracle Exastack Program Oracle Exastack Optimized Oracle Exastack Labs and Enablement Resources Oracle Engineered Systems Oracle Communications cVidya SUBSCRIBE FEEDBACK PREVIOUS ISSUES Are you ready for Oracle OpenWorld this October? -- -- Please could you tell us a little about cVidya's partnering history with Oracle, and expand on your Oracle Exastack accreditations? "cVidya was established just over ten years ago and we've had a strong relationship with Oracle almost since the very beginning. Through our Revenue Intelligence work with some of the world's largest service providers we collect tremendous amounts of information, amounting to billions of records per day. We help our clients to collect, store and analyse that data to ensure that their end customers are getting the best levels of service, are billed correctly, and are happy that they are on the correct price plan. We have been an Oracle Gold level partner for seven years, and crucially just two months ago we were also accredited as Oracle Exastack Optimized for MoneyMap, our core Revenue Assurance solution. Very soon we also expect to be Oracle Exastack Optimized DRMap, our Data Retention solution." What unique capabilities and customer benefits does Oracle Exastack add to your applications? "Oracle Exastack enables us to deliver radical benefits to our customers. A typical mobile operator in the UK might handle between 500 million and two billion call data record details daily. Each transaction needs to be validated, billed correctly and fraud checked. Because of the enormous volumes involved, our clients demand scalable infrastructure that allows them to efficiently acquire, store and process all that data within controlled cost, space and environmental constraints. We have proved that the Oracle Exadata system can process data up to seven times faster and load it as much as 20 times faster than other standard best-of-breed server approaches. With the Oracle Exadata Database Machine they can reduce their datacentre equipment from say, the six or seven cabinets that they needed in the past, down to just one. This dramatic simplification delivers incredible value to the customer by cutting down enormously on all of their significant cost, space, energy, cooling and maintenance overheads." "The Oracle Exastack Program has given our clients the ability to switch their focus from reactive to proactive. Traditionally they may have spent 80 percent of their day processing, and just 20 percent enabling end customers to see advanced analytics, and avoiding issues before they occur. With our solutions and Oracle Exadata they can now switch that balance around entirely, resulting not only in reduced revenue leakage, but a far higher focus on proactive leakage prevention. How has the Oracle Exastack Program transformed your customer business? "We can already see the impact. Oracle solutions allow our delivery teams to achieve successful deployments, happy customers and self-satisfaction, and the power of Oracle's Exa solutions is easy to measure in terms of their transformational ability. We gained our first sale into a major European telco by demonstrating the major performance gains that would transform their business. Clients can measure the ease of organisational change, the early prevention of business issues, the reduction in manpower required to provide protection and coverage across all their products and services, plus of course end customer satisfaction. If customers know that that service is provided accurately and that their bills are calculated correctly, then over time this satisfaction can be attributed to revenue intelligence and the underlying systems which provide it. Combine this with the further integration we have with the other layers of the Oracle stack, including the telecommunications offerings such as NCC, OCDM and BRM, and the result is even greater customer value—not to mention the increased speed to market and the reduced project risk." What does the Oracle Exastack community bring to cVidya, both in terms of general benefits, and also tangible new opportunities and partnerships? "A great deal. We have participated in the Oracle Exastack community heavily over the past year, and have had lots of meetings with Oracle and our peers around the globe. It brings us into contact with like-minded, innovative partners, who like us are not happy to just stand still and want to take fresh technology to their customer base in order to gain enhanced value. We identified three new partnerships in each of two recent meetings, and hope these will open up new opportunities, not only in areas that exactly match where we operate today, but also in some new associative areas that will expand our reach into new business sectors. Notably, thanks to the Exastack community we were invited on stage at last year's Oracle OpenWorld conference. Appearing so publically with Oracle senior VP Judson Althoff elevated awareness and visibility of cVidya and has enabled us to participate in a number of other events with Oracle over the past eight months. We've been involved in speaking opportunities, forums and exhibitions, providing us with invaluable opportunities that we wouldn't otherwise have got close to." How has Exastack differentiated cVidya as an ISV, and helped you to evolve your business to the next level? "When we are selling to our core customer base of Tier 1 telecommunications providers, we know that they want more than just software. They want an enduring partnership that will last many years, they want innovation, and a forward thinking partner who knows how to guide them on where they need to be to meet market demand three, five or seven years down the line. Membership of respected global bodies, such as the Telemanagement Forum enables us to lead standard adherence in our area of business, giving us a lot of credibility, but Oracle is also involved in this forum with its own telecommunications portfolio, strengthening our position still further. When we approach CEOs, CTOs and CIOs at the very largest Tier 1 operators, not only can we easily show them that our technology is fantastic, we can also talk about our strong partnership with Oracle, and our joint embracing of today's standards and tomorrow's innovation." Where would you like cVidya to be in one year's time? "We want to get all of our relevant products Oracle Exastack Optimized. Our MoneyMap Revenue Assurance solution is already Exastack Optimised, our DRMAP Data Retention Solution should be Exastack Optimised within the next month, and our FraudView Fraud Management solution within the next two to three months. We'd then like to extend our Oracle accreditation out to include other members of the Oracle Engineered Systems family. We are moving into the 'Big Data' space, and so we're obviously very keen to work closely with Oracle to conduct pilots, map new technologies onto Oracle Big Data platforms, and embrace and measure the benefits of other Oracle systems, namely Oracle Exalogic Elastic Cloud, the Oracle Exalytics In-Memory Machine and the Oracle SPARC SuperCluster. We would also like to examine how the Oracle Database Appliance might benefit our Tier 2 service provider customers. Finally, we'd also like to continue working with the Oracle Communications Global Business Unit (CGBU), furthering our integration with Oracle billing products so that we are able to quickly deploy fraud solutions into Oracle's Engineered System stack, give operational benefits to our clients that are pre-integrated, more cost-effective, and can be rapidly deployed rapidly and producing benefits in three months, not nine months." Chris Baker ,Senior Vice President, Oracle Worldwide ISV-OEM-Java Sales Chris Baker is the Global Head of ISV/OEM Sales responsible for working with ISV/OEM partners to maximise Oracle's business through those partners, whilst maximising those partners' business to their end users. Chris works with partners, customers, innovators, investors and employees to develop innovative business solutions using Oracle products, services and skills. Firstly, could you please explain Oracle's current strategy for ISV partners, globally and in EMEA? "Oracle customers use independent software vendor (ISV) applications to run their businesses. They use them to generate revenue and to fulfil obligations to their own customers. Our strategy is very straight-forward. We want all of our ISV partners and OEMs to concentrate on the things that they do the best – building applications to meet the unique industry and functional requirements of their customer. We want to ensure that we deliver a best in class application platform so the ISV is free to concentrate their effort on their application functionality and user experience We invest over four billion dollars in research and development every year, and we want our ISVs to benefit from all of that investment in operating systems, virtualisation, databases, middleware, engineered systems, and other hardware. By doing this, we help them to reduce their costs, gain more consistency and agility for quicker implementations, and also rapidly differentiate themselves from other application vendors. It's all about simplification because we believe that around 25 to 30 percent of the development costs incurred by many ISVs are caused by customising infrastructure and have nothing to do with their applications. Our strategy is to enable our ISV partners to standardise their application platform using engineered architecture, so they can write once to the Oracle stack and deploy seamlessly in the cloud, on-premise, or in hybrid deployments. It's really important that architecture is the same in order to keep cost and time overheads at a minimum, so we provide standardisation and an environment that enables our ISVs to concentrate on the core business that makes them the most money and brings them success." How do you believe this strategy is helping the ISVs to work hand-in-hand with Oracle to ensure that end customers get the industry-leading solutions that they need? "We work with our ISVs not just to help them be successful, but also to help them market themselves. We have something called the 'Oracle Exastack Ready Program', which enables ISVs to publicise themselves as 'Ready' to run the core software platforms that run on Oracle's engineered systems including Exadata and Exalogic. So, for example, they can become 'Database Ready' which means that they use the latest version of Oracle Database and therefore can run their application without modification on Exadata or the Oracle Database Appliance. Alternatively, they can become WebLogic Ready, Oracle Linux Ready and Oracle Solaris Ready which means they run on the latest release and therefore can run their application, with no new porting work, on Oracle Exalogic. Those 'Ready' logos are important in helping ISVs advertise to their customers that they are using the latest technologies which have been fully tested. We now also have Exadata Ready and Exalogic Ready programmes which allow ISVs to promote the certification of their applications on these platforms. This highlights these partners to Oracle customers as having solutions that run fluently on the Oracle Exadata Database Machine, the Oracle Exalogic Elastic Cloud or one of our other engineered systems. This makes it easy for customers to identify solutions and provides ISVs with an avenue to connect with Oracle customers who are rapidly adopting engineered systems. We have also taken this programme to the next level in the shape of 'Oracle Exastack Optimized' for partners whose applications run best on the Oracle stack and have invested the time to fully optimise application performance. We ensure that Exastack Optimized partner status is promoted and supported by press releases, and we help our ISVs go to market and differentiate themselves through the use our technology and the standardisation it delivers. To date we have had several hundred organisations successfully work through our Exastack Optimized programme." How does Oracle's strategy of offering pre-integrated open platform software and hardware allow ISVs to bring their products to market more quickly? "One of the problems for many ISVs is that they have to think very carefully about the technology on which their solutions will be deployed, particularly in the cloud or hosted environments. They have to think hard about how they secure these environments, whether the concern is, for example, middleware, identity management, or securing personal data. If they don't use the technology that we build-in to our products to help them to fulfil these roles, they then have to build it themselves. This takes time, requires testing, and must be maintained. By taking advantage of our technology, partners will now know that they have a standard platform. They will know that they can confidently talk about implementation being the same every time they do it. Very large ISV applications could once take a year or two to be implemented at an on-premise environment. But it wasn't just the configuration of the application that took the time, it was actually the infrastructure - the different hardware configurations, operating systems and configurations of databases and middleware. Now we strongly believe that it's all about standardisation and repeatability. It's about making sure that our partners can do it once and are then able to roll it out many different times using standard componentry." What actions would you recommend for existing ISV partners that are looking to do more business with Oracle and its customer base, not only to maximise benefits, but also to maximise partner relationships? "My team, around the world and in the EMEA region, is available and ready to talk to any of our ISVs and to explore the possibilities together. We run programmes like 'Excite' and 'Insight' to help us to understand how we can help ISVs with architecture and widen their environments. But we also want to work with, and look at, new opportunities - for example, the Machine-to-Machine (M2M) market or 'The Internet of Things'. Over the next few years, many millions, indeed billions of devices will be collecting massive amounts of data and communicating it back to the central systems where ISVs will be running their applications. The only way that our partners will be able to provide a single vendor 'end-to-end' solution is to use Oracle integrated systems at the back end and Java on the 'smart' devices collecting the data – a complete solution from device to data centre. So there are huge opportunities to work closely with our ISVs, using Oracle's complete M2M platform, to provide the infrastructure that enables them to extract maximum value from the data collected. If any partners don't know where to start or who to contact, then they can contact me directly at [email protected] or indeed any of our teams across the EMEA region. We want to work with ISVs to help them to be as successful as they possibly can through simplification and speed to market, and we also want all of the top ISVs in the world based on Oracle." What opportunities are immediately opened to new ISV partners joining the OPN? "As you know OPN is very, very important. New members will discover a huge amount of content that instantly becomes accessible to them. They can access a wealth of no-cost training and enablement materials to build their expertise in Oracle technology. They can download Oracle software and use it for development projects. They can help themselves become more competent by becoming part of a true community and uncovering new opportunities by working with Oracle and their peers in the Oracle Partner Network. As well as publishing massive amounts of information on OPN, we also hold our global Oracle OpenWorld event, at which partners play a huge role. This takes place at the end of September and the beginning of October in San Francisco. Attending ISV partners have an unrivalled opportunity to contribute to elements such as the OpenWorld / OPN Exchange, at which they can talk to other partners and really begin thinking about how they can move their businesses on and play key roles in a very large ecosystem which revolves around technology and standardisation." Finally, are there any other messages that you would like to share with the Oracle ISV community? "The crucial message that I always like to reinforce is architecture, architecture and architecture! The key opportunities that ISVs have today revolve around standardising their architectures so that they can confidently think: “I will I be able to do exactly the same thing whenever a customer is looking to deploy on-premise, hosted or in the cloud”. The right architecture is critical to being competitive and to really start changing the game. We want to help our ISV partners to do just that; to establish standard architecture and to seize the opportunities it opens up for them. New market opportunities like M2M are enormous - just look at how many devices are all around you right now. We can help our partners to interface with these devices more effectively while thinking about their entire ecosystem, rather than just the piece that they have traditionally focused upon. With standardised architecture, we can help people dramatically improve their speed, reach, agility and delivery of enhanced customer satisfaction and value all the way from the Java side to their centralised systems. All Oracle ISV partners must take advantage of these opportunities, which is why Oracle will continue to invest in and support them." -- Gergely Strbik is Oracle Hardware and Software Product Manager for Avnet in Hungary. Avnet Technology Solutions is an OracleValue Added Distributor focused on the development of the existing Oracle channel. This includes the recruitment and enablement of Oracle partners as well as driving deeper adoption of Oracle's technology and application products within the IT channel. "The main business benefits of ODA for our customers and partners are scalability, flexibility, a great price point for the high performance delivered, and the easily configurable embedded Linux operating system. People welcome a lower point of entry and the ability to grow capacity on demand as their business expands." "Marketing and selling the ODA requires another way of thinking because it is an appliance. We have to transform the ways in which our partners and customers think from buying hardware and software independently to buying complete solutions. Successful early adopters and satisfied customer reactions will certainly help us to sell the ODA. We will have more experience with the product after the first deliveries and installations—end users need to see the power and benefits for themselves." "Our typical ODA customers will be those looking for complete solutions from a single reseller partner who is also able to manage the appliance. They will have enjoyed using Oracle Database but now want a new product that is able to unlock new levels of performance. A higher proportion of potential customers will come from our existing Oracle base, with around 30% from new business, but we intend to evangelise the ODA on the market to see how we can change this balance as all our customers adjust to the concept of 'Hardware and Software, Engineered to Work Together'. -- Back to the welcome page

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• What is more viable to use? Javascript libraries or UI Programming tools?

  - by Haresh Karkar

  What is more viable to use:- Javascript Libraries: YUI, jQuery, ExtJs OR UI Programming tools: GWT, ExtGWT, SmartGWT It has become very difficult to choose between them as they are constantly increasing their capabilities to meet newer requirements. We all know the power of jQuery in UI manipulations. The latest news from Microsoft about jQuery being officially part of .Net developr’s toolkit will definitely make jQuery a preferred choice against other JavaScript libraries [See link: http://weblogs.asp.net/scottgu/archive/2008/09/28/jquery-and-microsoft.aspx]. But on the other hand, GWT is building a framework which could be used on client as well as on the sever side. This is definitely going to make developers’ life easy as it does not require developer to be an expert in browser quirks, XMLHttpRequest, and JavaScript in order to develop high-performance web applications. It includes SDK (Java API libraries, compiler, and development server which allows to write client-side applications in Java and deploy them as JavaScript), Speed Tracer and plug-in for Eclipse. GWT is used by many products like Google Wave and AdWords. So question is still un-answered, what is more viable to use? Any thoughts?

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• Which is better Java programming practice for looping up to an int value: a converted for-each loop

  - by Arvanem

  Hi folks, Given the need to loop up to an arbitrary int value, is it better programming practice to convert the value into an array and for-each the array, or just use a traditional for loop? FYI, I am calculating the number of 5 and 6 results ("hits") in multiple throws of 6-sided dice. My arbitrary int value is the dicePool which represents the number of multiple throws. As I understand it, there are two options: Convert the dicePool into an array and for-each the array: public int calcHits(int dicePool) { int[] dp = new int[dicePool]; for (Integer a : dp) { // call throwDice method } } Use a traditional for loop. public int calcHits(int dicePool) { for (int i = 0; i < dicePool; i++) { // call throwDice method } } I apologise for the poor presentation of the code above (for some reason the code button on the Ask Question page is not doing what it should). My view is that option 1 is clumsy code and involves unnecessary creation of an array, even though the for-each loop is more efficient than the traditional for loop in Option 2. Thanks in advance for any suggestions you might have.

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• What is a good programming language/environment for Linux database applications?

  - by Dkellygb

  I could use some advice on my move from the Windows world to Linux. For my business, I have used VB6 and Microsoft Access with both Access databases and SQL server in the past. The easy to use forms, report writers and programming language were perfect for CRUD apps and analysis for our small hotel/restaurant business. After using Linux at home for some time I would like to convert our small business. Our server is already a Linux box using Samba. I am happy with the OpenOffice.org applications instead of Microsoft Office. The only thing which is holding me back is a desktop database application where I can develop the forms and reports we require. Base does not seem to be up to the job yet from my experience. I would like something like VB.Net with visual studio (express) but I would like to avoid Mono – I just don’t see the point of it. (You can correct me if I’m wrong.) But a good collection of forms, controls and a good report writer would be ideal. I have looked at web based stuff like Ruby on Rails, but I think a webserver for our 5 pc network is overkill. I don’t mind running a proper database on our Ubuntu 9.10 server. I may have exposed a few prejudices above but my mind is open. Any thoughts?

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• Is there really such a thing as a char or short in modern programming?

  - by Dean P

  Howdy all, I've been learning to program for a Mac over the past few months (I have experience in other languages). Obviously that has meant learning the Objective C language and thus the plainer C it is predicated on. So I have stumbles on this quote, which refers to the C/C++ language in general, not just the Mac platform. With C and C++ prefer use of int over char and short. The main reason behind this is that C and C++ perform arithmetic operations and parameter passing at integer level, If you have an integer value that can fit in a byte, you should still consider using an int to hold the number. If you use a char, the compiler will first convert the values into integer, perform the operations and then convert back the result to char. So my question, is this the case in the Mac Desktop and IPhone OS environments? I understand when talking about theses environments we're actually talking about 3-4 different architectures (PPC, i386, Arm and the A4 Arm variant) so there may not be a single answer. Nevertheless does the general principle hold that in modern 32 bit / 64 bit systems using 1-2 byte variables that don't align with the machine's natural 4 byte words doesn't provide much of the efficiency we may expect. For instance, a plain old C-Array of 100,000 chars is smaller than the same 100,000 ints by a factor of four, but if during an enumeration, reading out each index involves a cast/boxing/unboxing of sorts, will we see overall lower 'performance' despite the saved memory overhead?

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• What should be taught in a "Fundamentals of programming" course at university?

  - by Dervin Thunk

  I have started a new question (see here), because I think the topic is of importance in a more general form. The question is now: If you were a professor at a Computer Science Dept. in some university, what would make it into your course? This is a programming course, second term, first year computer science/computer engineering. Remember you have a limited amount of time, and students are of different levels of competence, and some may be scientists, but some will also go on to be programmers in companies of different kinds. You have to cater to all. Bonus: What language? (Although see this question for my current thoughts about this...) Maybe you want to attach a course outline from some university? See here for an even more general question about this. Answer: I can't really summarize this post... I guess it was too subjective. However, it looks like we have to cover the history of computing up to a certain extent, computer architecture (memory, registers, whatever), C, and finally some basic algos and data structures in a problem solving fashion. This will be the bare bones of the course. Thanks all. I will accept the most voted up answer to close the thread, as it should be done.

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• How important is the programming language when you choose a new job?

  - by Luhmann

  We are currently hiring at the company where I work, and here the codebase is in VB.Net. We are worried that we miss out on a lot of brilliant programmers, who would never ever consider working with VB.Net. My own background is Java and C#, and I was somewhat sceptical as to whether it would work out with VB, as - to be honest - i didn't care much for VB. After a month or so, I was completely fluent in VB, and a few months later i discovered to my surprise, that I actually like VB. I still code my free time projects in C# and Boo though. So my question is firstly, how important is language for you, when you choose a new programming job? Lets say if its a great company, salary is good, and generally an attractive work-place. Would you say no to the perfect job, if the language wasn't your preferred dialect? VB or C# is one thing, but how about Java or C# etc. Secondly if the best developers won't join your company because of your language or platform, would you consider changing, to get the right people? (This is not a language bashing thread, so please no religious language wars) NB: This is Community Wiki

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• Which is better Java programming practice: stacking enums and enum constructors, or subclassing?

  - by Arvanem

  Hi folks, Given a finite number of items which differ in kind, is it better to represent them with stacked enums and enum constructors, or to subclass them? Or is there a better approach altogether? To give you some context, in my small RPG program (which ironically is supposed to be simple), a character has different kinds of items in his or her inventory. Items differ based on their type and use and effect. For example, one item of inventory is a spell scroll called Gremlin that adjusts the Utility attribute. Another item might be a sword called Mort that is used in combat and inflicts damage. In my RPG code, I now have tried two ways of representing inventory items. One way was subclassing (for example, InventoryItem - Spell - AdjustingAttributes; InventoryItem - Weapon - Sword) and instantiating each subclass when needed, and assigning values such as names like Gremlin and Mort. The other way was by stacking enums and enum constructors. For example, I created enums for itemCategory and itemSpellTypes and itemWeaponTypes, and the InventoryItem enum was like this: public enum InventoryItem { GREMLIN(itemType.SPELL, itemSpellTypes.ATTRIBUTE, Attribute.UTILITY), MORT(itemType.WEAPON, itemWeaponTypes.SWORD, 30); InventoryItem(itemType typeOfItem, itemSpellTypes spellType, Attribute attAdjusted) { // snip, enum logic here } InventoryItem(itemType typeOfItem, itemWeaponTypes weaponType, int dmg) { // snip, enum logic here } // and so on, for all the permutations of items. } Is there a better Java programming practice than these two approaches? Or if these are the only ways, which of the two is better? Thanks in advance for your suggestions.

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• How can I help fellow students struggling in programming classes?

  - by David Barry

  I'm a computer science student finishing up my second semester of programming classes. I've enjoyed them quite a bit, and learned a lot, but it seems other students are struggling with the concepts and assignments more than I am. When an assignment is due, the inevitable group email comes out the day or two before with people needing some help either with a specific part of the problem, or sometimes people just seem to have a hard time knowing where to start. I'd really like to be able to help out, but I have a hard time thinking of the right way to give them help without giving them the answer. When I'm having trouble understanding a concept, a code snippet can go along way to helping me, but at the same time if it makes a lot of sense, it can be difficult to think of another way to go about it. Plus the Academic Integrity section of each assignment is always looming overhead warning against sharing code with others. I've tried using pseudo code to help give others an idea on program flow, leaving them to figure out how to implement certain aspects of it, but I didn't get too much feedback and don't know how much it actually helped them out, or if it just confused them further. So I'm basically looking to see if anyone has experience with this, or good ways that I can help out other students to nudge them in the right direction or help them think about the problem in the right way.

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• How important is the .NET programming language when you choose a new job?

  - by Luhmann

  We are currently hiring at the company where I work, and here the codebase is in VB.Net. We are worried that we miss out on a lot of brilliant programmers, who would never ever consider working with VB.Net. My own background is Java and C#, and I was somewhat sceptical as to whether it would work out with VB, as - to be honest - i didn't care much for VB. After a month or so, I was completely fluent in VB, and a few months later i discovered to my surprise, that I actually like VB. I still code my free time projects in C# and Boo though. So my question is firstly, how important is language for you, when you choose a new programming job? Lets say if its a great company, salary is good, and generally an attractive work-place. Would you say no to the perfect job, if the language wasn't your preferred dialect? VB or C# is one thing, but how about Java or C# etc. Secondly if the best developers won't join your company because of your language or platform, would you consider changing, to get the right people? (This is not a language bashing thread, so please no religious language wars) NB: This is Community Wiki

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