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• Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

  - by Michael Hylton

    Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn: How to leverage mobile and social touchpoints in digital commerce Why having a Facebook page or a mobile app is not enough The benefits of a consistent, personalized and relevant customer experience Strategies for integrating mobile and social into an overall digital commerce strategy Featured Speakers: Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research Brenna Johnson, Product Manager, Oracle Commerce Click here to register.

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• Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

  - by Michael Hylton

    Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn: How to leverage mobile and social touchpoints in digital commerce Why having a Facebook page or a mobile app is not enough The benefits of a consistent, personalized and relevant customer experience Strategies for integrating mobile and social into an overall digital commerce strategy Featured Speakers: Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research Brenna Johnson, Product Manager, Oracle Commerce Click here to register.

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• BizTalk HL7 Receive Pipeline Exception

  - by Paul Petrov

  If you experience sequence of errors below with BizTalk HL7 MLLP receive ports you may need to request a hotfix from Microsoft. Knowledge base article number is 2454887 but it’s still not available on the KB site. The hotfix is recently released and you may need to open support ticket to get to it. It requires three other hotfixes installed: ·         970492 (DASM 3.7.502.2) ·         973909 (additional ACK codes) ·         981442 (Microsoft.solutions.btahl7.mllp.dll 3.7.509.2) If the exceptions below repeatedly appear in the event log you most likely would be helped by the hotfix: Fatal error encountered in 2XDasm. Exception information is Cannot access a disposed object. Object name: 'CEventingReadStream'. There was a failure executing the receive pipeline: "BTAHL72XPipelines.BTAHL72XReceivePipeline, BTAHL72XPipelines, Version=1.3.0.0, Culture=neutral, PublicKeyToken=31bf3856ad364e35" Source: "BTAHL7 2.X Disassembler" Receive Port: "ReceivePortName" URI: "IPAddress:portNumber" Reason: Cannot access a disposed object. Object name: 'CEventingReadStream'. The Messaging Engine received an error from transport adapter "MLLP" when notifying the adapter with the BatchComplete event. Reason "Object reference not set to an instance of an object." We’ve been through a lot of troubleshooting with Microsoft Product Support and they did a great job finding an issue and releasing a fix.

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• Policy Administration is the Top 2011 IT Priority for Insurers

  - by helen.pitts(at)oracle.com

  The current issue of Insurance Networking News includes an interesting column by Novarica's Matt Josefowicz.  Recent research by the firm revealed that policy administration replacement or extension is the most common strategic IT project for insurers this year.  The article goes on to note that insurers are keenly focused on the business capabilities that can be delivered once the system is in production as well as the ability to leverage agile development methodologies and true business/IT collaboration during implementation. The results are not too surprising given that policy administration is a mission-critical system for life and annuity insurers.  As Josefowicz notes, "Core systems are called core for a reason--they are at the heart of the insurer's ability to function.  Replacing them is not to be done lightly, but failing to replace them can mean diminishing the ability to compete or function effectively as a company." Insurers can no longer rely on inflexible policy administration systems that impede their ability to rapidly configure and bring to innovative new products, add riders, support changing business processes and take advantage of market opportunities.  The ability to leverage the policy administration systems to better service customers and distribution channels by providing real-time access to policy information throughout the policy lifecycle is also critical to sustain loyalty and further fuel growth.Insurers can benefit from a modern, adaptive policy administration system, like Oracle Insurance Policy Administration for Life and Annuity.  You can learn more about the industry's most highly advanced, rules-based system, which is unmatched for its highly flexible, rules-based configurability, performance and extensibility, as well as global market industry trends by viewing a complimentary, on-demand Webcast, Adapt, Transform and Grow:  Accelerate Speed to Market with Adaptive Insurance Policy Administration.Data conversions can be a daunting process for many insurers when deciding to modernize, in particular when consolidating from multiple, disparate legacy policy administration systems to a single new platform.  Migrating from a legacy system requires a well-thought out approach that builds on the industry's best thinking from previous modernization efforts and takes data migration off the critical path by leveraging proven methodology and tools to capitalize on the new system's capabilities.  We'll discuss more about this approach in a future Oracle Insurance blog.Helen Pitts is senior product marketing manager for Oracle Insurance's life and annuities solutions.

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• The biggest ADF conference "down under"

  - by Chris Muir

  While Oracle Open World is the place to be for ADF presentations, for Aussies living in Perth, San Francisco is a tad far away (believe me from experience, the 23hrs flight from PER-SYD-SFO is tedious).  That's why I'm very excited to see that the Australian Oracle User Group at this year's Perth conference is running its largest set of ADF presentation to date: 5! Okay, it doesn't compare to the 60 ADF sessions at OOW, but it's a small conference of around 300 people that runs for 2 days with 54 sessions total, not 40000 people that runs for 5 days with 1900+ sessions, so I think that's a good effort for a conference that's at the end of the earth! What's even better about this year's conference, is the AUSOUG conference is moving away from just consultants and Oracle staff presenting, but will also include customers presenting on ADF too.  This again proves Perth is a little ADF hotspot, which puts a tear to an ADF product manager's eye let me tell you ;-) The ADF sessions will include: Kevin Payne - JWH Group - ADF Mobile Application Development Matthew Carrigy - Department of Finance Western Australia - The times, they are a-changin’ - An Oracle Forms to JDeveloper ADF  Case Study Penny Cookson & Chris Noonan - Sage Computing Services - Impress your bosses with JDeveloper ADF dashboards on their iPads ...oh and... Chris Muir - Oracle Corporation - Speed-Dating Oracle JDeveloper 12c and Oracle ADF New Features  Chris Muir - Oracle Corporation - Develop Mobile Apps for Smart Devices: Converging Web and Native Applications You can check out the conference schedule here.  I hope you'll support these ADF presenters by attending the AUSOUG Perth conference, I look forward to seeing you there.

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• Latest News on Service, Field Service and Depot Repair Products

  - by LuciaC

  Service and Depot Repair Customer Advisory Boards (CAB) In November 2012 the Service and Depot Repair CAB joined together for a combined meeting at Oracle HQ in Redwood Shores, California to discuss all the latest news in the Oracle Service, Field Service and Depot Repair products.  Over four days attendees shared their experiences with implementing and using these EBS CRM products and heard details of recent enhancements and future product plans direct from Development. You can access all the Oracle presentations via Doc ID 1511768.1.  Here are just some of the highlights: Field Service: Next Generation Dispatch Center Endeca Integration Case Study: Oracle Sun Field Service implementation. Mobile Field Service: New capabilities for technician-facing applications Service: Integration with Oracle Projects New Teleservice enhancements Spares Management: Supplier Warranty External Repair Execution Oracle Knowledge (Inquira) Introduction for Service Organizations If you weren't at the CAB, take a look at these presentations for great information about what's new and what's coming up in these products. 12.1.3++ Features for Field Service, Mobile Field Service, Spares Management, FSTP & Advanced Scheduler In June 2012 the R12.1.3++ patches were released for Field Service, Mobile Field Service, FSTP and Advanced Scheduler.  These patches contain new and updated functionality for these CRM Service suite modules.  New functionality includes: Field Service/FSTP/MFS: Support for Transfer Parts across subinventories in different organizations Validation to ensure Installed Item matches Returned Item MFS Wireless - Support fro Special Address Creation MFS Wireless - Enhanced Debrief Flow Advanced Scheduler Scheduler UI - Display of Spares Sourcing Information Auto Commit (Release) Tasks by Territory Dispatch Center UI - Display Spare Parts Arrival Information Spares Management Enhancements to the Task Reassignment Process Enhancements to the Parts Requirements UI Supply Chain Enhancements to allow filtering of ship methods from source location by distance. Check the following notes for more details and relevant patch numbers:Doc ID 1463333.1 - Oracle Field Service Release Notes, Release 12.1.3++Doc ID 1452470.1 - Field Service Technician Portal 12.1.3++ New FeaturesDoc ID 1463066.1 - Oracle Advanced Scheduler Release Notes, Release 12.1.3++ Doc ID 1463335.1 - Oracle Spares Management Release Notes, Release 12.1.3++ Doc ID 1463243.1 - Oracle Mobile Field Service Release Notes, Release 12.1.3++

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• Adopting Technologies for the Sake of Technologies

  - by shiju

  Unlike other engineering industries, the software engineering industry is really lacking maturity. The lack of maturity can see in different aspects of entire software development life cycle. I think other engineering industries are well organised and structured with common, proven engineering practices. The software engineering industry is greatly a diverse industry with different operating systems, and variety of development platforms, programming languages, frameworks and tools. Now these days, people are going behind the hypes and intellectual thoughts without understanding their core business problems and adopting technologies and practices for the sake of technologies and practices and simply becoming a “poster child” of technologies and practices. Understanding the core business problem and providing best, solid solution with a platform neutral approach, will give you more business values and ROI, instead of blindly adopting technologies and tailor-made your applications for the sake of technologies and practices. People have been simply migrating their solutions in favour of new technologies and different versions of frameworks without any business need. The “Pepsi Challenge” in the Software Development  Pepsi Challenge marketing campaign of the 1980s was a popular and very interesting marketing promotion in which people taste one cup of Pepsi and another cup with Coca Cola. In the taste test, more than 50% of people were preferred Pepsi  over Coca Cola. The success story behind the Pepsi was more sweetness contains in the Pepsi cola. They have simply added more sugar and more people preferred more sweet flavour. You can’t simply identify the better one after sipping one cup of cola based on the sweetness which contains. These things have been happening in the software industry for choosing development frameworks and technologies. People have been simply choosing frameworks based on the initial sugary feeling without understanding its core strengths and weakness. The sugary framework might be more harmful when you develop real-world systems. There is not any silver bullet for solving all kind of problems and frameworks and tools do have strengths and weakness. So it would be better to understand their strength and weakness. And please keep in mind that you have to develop real apps to understand the real capabilities and weakness of a framework. Evaluating a technology based on few blog posts will harm your projects and these bloggers might be lacking real-world experience with the framework. The Problem with Align a Development Practice with Tools Recently I have observed a discussion in a group where one guy asked suggestions for practicing Continuous Delivery (CD) as part of the agile based application engineering. Then the discussion quickly went to using and choosing a Continuous Integration (CI) tool and different people suggested different Continuous Integration (CI) tools for simply practicing Continuous Delivery. If you have worked with core agile engineering practices, you could clearly know that the real essence of agile is neither choosing a tool nor choosing a process. By simply choosing CI tool from a particular vendor will not ensure that you are delivering an evolving software based on customer feedback. You have to understand the real essence of a engineering practice and choose a right tool for practicing it instead of simply focus on a particular tool for a practicing an development practice. If you want to adopt a practice, you need a solid understanding on it with its real essence where tools are just helping us for better automation. Adopting New Technologies for the Sake of Technologies The another problem is that developers have been a tendency to adopt new technologies and simply migrating their existing apps to new technologies. It is okay if your existing system is having problem  with a technology stack or or maintainability challenge with existing solution, and moving to new technology for solving the current problems. We have been adopting new technologies for solving new challenges like solving the scalability challenges when the application or user bases is growing unpredictably. Please keep in mind that all new technologies will become old after working with it for few years. The below Facebook status update of Janakiraman, expresses the attitude of a typical customer. For an example, Node.js is becoming a hottest buzzword in the software industry and many developers are trying to adopt Node.js for their apps. The important thing is that Node.js is a minimalist framework that does some great things for some problems, but it’s not a silver bullet. I have been also working with Node.js which is good for some problems, but really bad for choosing it for all kind of problems. By adopting new technologies for new projects is good if we could get real business values from it because newer framework would solve some existing well known problems and provide better solutions where it can incorporate good solutions for the latest challenges . But adopting a new technology for the sake of new technology is really bad idea. Another example is JavaScript is getting lot of attention so that lot of developers are developing heavy JavaScript centric web apps. First, they will adopt a client-side JavaScript MV* framework from AngularJS, Ember, Backbone etc, and develop a Single Page App(SPA) where they are repeating the mistakes we did in the past with server-side. The mistakes we did in the server-side is transforming to client-side. The problem is that people are just adopting new technologies, but not improving their solutions. I predict that many Single Page App will suck in the future. We need a hybrid approach where we should be able to leverage both server-side and client-side for developing next-generation web apps. The another problem is that if you like a particular framework, use it for all kind of apps. In the past, I know some Silverlight passionate guys were tried to use that framework for all kind of apps including larger line of business apps. And these days developers are migrating their existing Silverlight apps in favour of HTML5 buzzword. So the real question is, what is the business values we are getting from these apps when we are developing it for the sake of a particular technology instead of business need. The another problem is that our solutions consultants are trying to provide unnecessary solutions for the sake of a particular technology or for a hype. For an example, Big Data solutions are great for solving the problem of three Vs : volume, velocity and variety. But trying to put this for every application will make problems. Let’s say, there is a small web site running with limited budget and saying that we need a recommendation engine for the web site with a Hadoop based solution with a 16 node cluster, would be really horrible. If we really need a Hadoop based solution, got for it, but trying to put this for all application would be a big disaster. It would be great if could understand the core business problems first, and later choose a right framework for providing solutions for the actual business problem, instead of trying to provide so many solutions. The Problem with Tied Up to a Platform Vendor Some organizations and teams are tied up with a particular platform vendor where they don’t want to use any product other than their preferred or existing platform vendor. They will accept any product provided by the vendor regardless of its capability. This will lets you some benefits regards with integration and collaboration of different products provided by the same vendor, but it will loose your opportunity to provide better solution for your business problems. For a real world sample scenario, lot of companies have been using SAP for their ERP solutions. When they are thinking about mobility or thinking about developing hybrid mobile apps, they can easily find out a framework from SAP. SAP provides a framework for HTML 5 based UI development named SAPUI5. If you are simply adopting that framework only based for the preference of existing platform vendor, you might be loose different opportunities for providing better solution. Initially you might enjoy the sugary feeling provided by the platform vendor, but you have to think about developing apps which should be capable for solving future challenges. I am not saying that any framework is not good and I believe that all frameworks are good over another one for solving at least one problem. My point is that we should not tied up with any specific platform vendor unless your organization is having resource availability problems. Being Polyglot for Providing Right Solutions The modern software engineering industry is greatly diverse with different tools and platforms. Lot of open source frameworks and new programming languages have been releasing to the developer community, where choosing the right platform without any biased opinion, is really a difficult task. But it would really great if we could develop an attitude with platform neutral mindset and being a polyglot developer for providing better solutions based on the actual business problems. IMHO, we should learn a new programming language and a new framework every year. This will improve the quality of our developer capabilities and also improve the quality of our primary programming language skills. Being polyglot for individual developers and organizational teams will give you greater opportunity to your developer experience and also for your applications. Organizations can analyse their business problem without tied with any technology and later they can provide solutions by choosing different platform and tools. Summary    In this blog post, what I was trying to say that we should not tied up or biased with any development platform, technology, vendor or programming language and we should not adopt technologies and practices for the sake of technologies. If we are adopting a technology or a practice for the sake of it, we are simply becoming a “poster child” of the technology and practice. We should not become a poster child of other people’s intellectual thoughts and theories, instead of it we should become solutions developers and solutions consultants where we should be able to provide better solutions for the business problems. Being a polyglot developer is a good idea for improving your developer skills which lets you provide better solutions for the business problems. The most important thing is that we should become platform neutral developers where our passion should be for providing brilliant solutions. It would be great if we could provide minimalist, pragmatic business solutions. You can follow me on Twitter @shijucv

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• Android-Libgdx-ProGuard: Usefulness without DexGuard? [on hold]

  - by Rico Pablo Mince

  So I'm developing a game for Android - using LibGDX - and noticed that the Android SDK (HDK, MDK, WhatTheHellEvarDK) has ProGuard built-in. Browsing the ProGuard page is like searching Google: you get that the idea is to sell some product (in this case, it's DexGuard). That leaves me wondering what features are left out of ProGuard that a game developer targeting Android should worry about. For instance, the ProGuard FAQs answer the question: "Does ProGuard encrypt string constants?" by saying: "No. String encryption in program code has to be perfectly reversible by definition, so it only improves the obfuscation level. It increases the footprint of the code. However, by popular demand, ProGuard's closed-source sibling for Android, DexGuard, does provide string encryption, along with more protection techniques against static and dynamic analysis." Alright. OK. But isn't "...improves the obfuscation level" EXACTLY what ProGuard is supposed to do? Are there better options that can be implemented at build-time in Eclipse using the Gradle options and Libgdx? In particular, the assets folder and res-specific folders will need some protection. The code itself doesn't cure cancer, but I'd prefer if nobody could copy/paste it with different game art and call it "IhAxEdUrGamE"....

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• Implement Budget Allocation in DAX for Power Pivot and Tabular #powerpivot #tabular #ssas #dax

  - by Marco Russo (SQLBI)

  Comparing sales and budget, or costs and budget, is a very common operation. However, it is often the case that you have different granularities for different tables containing budget and the data to compare with. There are two ways to do that: you can limit the comparison to the granularity that is common to the two tables, or you can allocate the budget where it’s not defined. For example, if you have a budget defined by quarter and category, you might want to allocate it by month and product. In this way, you will do the comparison as you had a more granular definition of the budget, without actually having to do the manual job of allocating data (usually in an Excel worksheet!). If you want to do budget allocation in DAX, you can use the Budget Patterns we published on DAX Patterns. If you come from and MDX/OLAP background, at first you might find it hard to solve the problem of not having attribute hierarchies that helps you in propagating the budget values to lower hierarchical levels. However, I think that once you get used to DAX, you will find the behavior very predictable and easy to “debug” also for more complex allocation formula. You just have to be careful in writing the DAX formula, but probably the pattern we wrote should help you designing the right data model, without creating physical relationships to the budget table! This pattern is also based on the Handling Different Granularities scenario I discussed a couple of weeks ago.

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• Accenture Foundation Platform for Oracle (AFPO) – Your pre-build & tested middleware platform

  - by JuergenKress

  The Accenture Foundation Platform for Oracle (AFPO) is a pre-built, tested reference application, common services framework and development accelerator for Oracle’s Fusion Middleware 11g product suite that can help to reduce development time and cost by up to 30 percent. AFPO is a unique accelerator that includes documentation, day one deliverables and quick start virtual machine images, along with access to a skilled team of resources, to reduce risk and cost while improving project quality. It can be delivered all at once or in stages, on-site, hosted, or as a cloud solution. Accenture recently released AFPO v5 for use with their clients. Accenture added significant updates in v5 including Day 1 images & documentation for Webcenter & ADF Mobile that are integrated with 30 other Oracle Middleware products that signifigantly reduced the services aspect to standing these products up. AFPO v5 also features rapid configuration and implementation capabilities for SOA/BPM integrated with Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Business Intelligence, Oracle Identity Management and Oracle ADF Mobile.  AFPO v5 also delivers a starter kit for Oracle SOA Suite which builds upon the integration methodology, leading practices and extended tooling contained within the Oracle Foundation Pack. The combination of the AFPO starter kit and Foundation Pack jump-start and streamline Oracle SOA Suite implementation initiatives, helping to reduce the risk of deploying new technologies and making architectural decisions, so clients can ultimately reduce cost, risk and the time needed for an implementation.  You'll find more information at: Accenture's website:  www.accenture.com/afpo YouTube AFPO Telestration:  http://www.youtube.com/watch?v=_x429DcHEJs Press Release Brochure Contacts: [email protected] Patrick J Sullivan (Accenture – Global Oracle Technology Lead), [email protected] SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: AFPO,Accenture,middleware platform,oracle middleware,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Sponsor the Hottest .NET Community Event in Germany: dotnet Cologne 2011

  - by WeigeltRo

  The “dotnet Cologne” conference organized by the NET usergroups Bonn and Cologne quickly has become the .NET community event in Germany. So when we opened the registration for dotnet Cologne 2011 on Monday, we expected some interest. But we didn’t expect the 200 “early bird” seats to be gone in less than three hours! And the registrations at normal price keep coming in, so it looks like this event will sell out even earlier than last year. In December I wrote about sponsorship opportunities at the dotnet Cologne 2011 – and why it’s a good idea to be a sponsor at this particular conference. If you are interested in becoming a sponsor: We still offer a wide variety of sponsorship packages in different sizes. At our new, larger, event location, we still have space for exhibition booths. Last year’s exhibitors were very happy and had many interesting conversations with the attendees. And this year we planned for longer breaks between sessions, which means event more time for presenting your products. And yes, German developers understand English demos. But maybe a booth is a bit too much for you. With the Bronze package, you can make sure the attendees receive promotional material of your company in their bags – for a fraction of what you’d pay at a commercial conference. Or you could sponsor a couple of licenses of your product for the raffle at the end of the day. If you want to learn more, just send an email to Roland.Weigelt at dotnet-koelnbonn.de and I’ll send you our sponsor information.

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• Finding the right back-end developer

  - by John Watson

  I am creating a websites for mobile phone tests. Users can post their own tests and combine it with an existing rating of each product. I do only front-end development and I have no idea about back-end - php, sql, etc. I am not sure I should operate the website without this knowledge but my first thought is to get a professional whom I would give my website to, so that he can do the rest. Only thing is that I need to update it regularly and post my own tests. I don't know how that works and how I should approach this. My understanding is that, after I have finished the website (written in HTML, CSS, JavaScript/jQuery), I would go and find a php programmer and tell me to put it online, make it secure, make sure that the open-source facility (users post their own tests) and that it runs smoothly with the host/server I've chosen. Could you tell me if my approach makes sense (is that the way how to do it)? What should I consider when searching the right back-end developer concerning the right price performance, trust, etc. ?

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• Versioning millions of files with distributed SCM

  - by C. Lawrence Wenham

  I'm looking into the feasibility of using off-the-shelf distributed SCMs such as Git or Mercurial to manage millions of XML files. Each file would be a commercial transaction, such as a purchase order, that would be updated perhaps 10 times during the lifecycle of the transaction until it is "done" and changes no more. And by "manage", I mean that the SCM would be used to not just version the files, but also to replicate them to other machines for redundancy and transfer of IP. Lets suppose, for the sake of example, that a goal is to provide good performance if it was handling the volume of orders that Amazon.com claimed to have at its peak in December 2010: about 150,000 orders per minute. We're expecting the system to be distributed over many servers in order to get reasonable performance. We're also planning to use solid-state drives exclusively. There is a reason why we don't want to use an RDBMS for primary storage, but it's a bit beyond the scope of this question. Does anyone have first-hand experience with the performance of distributed SCMs under such a load, and what strategies were used? Open-source preferred, since the final product is to be FOSS, too.

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• See Oracle GoldenGate 11g R2 Unveiled at Oracle OpenWorld

  - by Oracle OpenWorld Blog Team

  Oracle OpenWorld 2012 promises to be bigger than ever when it comes to Data Integration. The Data Integration track is full of product release updates, deep dives into key features, and customer presentations. Oracle GoldenGate 11g ’s latest release features will be presented in multiple sessions. In addition, customers, such as Raymond James, Comcast, Paychex, Ticketmaster, Bank of America, St. Jude Medical, Turk Telekom, Ross, and Aderas will present their projects with data integration products. Last but not least, hands-on-labs will cover deep dives into Oracle GoldenGate and introductions to key products such as Oracle Data Integrator and Oracle Enterprise Data Quality.Catch these must-see Data Integration sessions taking place at Moscone West 3005:·    Future Strategy, Direction, and Roadmap of Oracle’s Data Integration Platform: Monday, October 1 at 10:45 a.m.·    Real-Time Data Integration with Oracle Data Integrator at Raymond James: Monday, October 1 at 4:45 p.m.·    Real-World Operational Reporting with Oracle GoldenGate - Customer Panel: Tuesday, October 2 at 11:45 a.m.To stay in touch about the details and announcements for Oracle Data Integration, check out the Data Integration blog.

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• Pricing: Meet or Beat?

  - by charles.knapp

  My home dishwasher started making some really interesting noises. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, I heard another retailer promising that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. Even better for me, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM software for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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• Pricing: Meet or Beat?

  - by charles.knapp

  My home dishwasher started making some really interesting noises. It was time to shop. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, another retailer promised that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. I was close to making a purchase. Then, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet competitor prices. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM capabilities for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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• Intelligence as a vector quantity

  - by Senthil Kumaran

  I am reading this wonderful book called "Coders at Work: Reflections on the Craft of Programming" by Peter Seibel and I am at part wherein the conversation is with Joshua Bloch and I found this answer which is an important point for a programmer. The paragraph, goes something like this. There's this problem, which is, programming is so much of an intellectual meritocracy and often these people are the smartest people in the organization; therefore they figure they should be allowed to make all the decisions. But merely the fact they are the smartest people in the organization does not mean that they should be making all the decisions, because intelligence is not a scalar quantity; it's a vector quantity. Here at the last sentence, I fail to get the insight which is he trying to share. Can someone explain it in a little further as what he means by a vector quantity, possibly trying to present the same insight. Further down, I get the point that he is not taking about having an organization where non-technical people (sometimes clueless) can be managers of the technical people for some reason that they can spend more time to write emails well, because the very next statement following the above paragraph was. And if you lack empathy or emotional intelligence, then you shouldn't be designing APIs or GUIs or languages. I understand that he is saying that in Software engineering, programmers should know how the users will see their product and design for them. I felt the above paragraph was very interesting.

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• What's New in Business Analytics at Oracle?

  - by jmorourke

  Business Analytics, which includes Business intelligence and Enterprise Performance Management, are top priorities for IT and Finance executives in 2012.  Some of the hot market trends and topics include managing big data, mobile information access, in-memory computing, advanced analytics, predictive modeling, leveraging unstructured data, as well as risk and performance management.  Find out what Oracle is doing about all of this, and what’s new from the market leader in Business Analytics by attending our live webcast event on April 4th titled “Introducing Oracle’s Business Analytics Strategy”.  At this event, you’ll hear about Oracle’s strategy for Business Analytics from Mark Hurd, Oracle President and you can learn about the latest advancements in Oracle’s Business Analytics solutions from Balaji Yelamanchili, SVP of Analytics and Performance Management. The keynote session from Mark and Balaji will be followed by breakout sessions that provide a more in-depth look at what’s new in specific product areas including the latest release of Oracle’s Hyperion Enterprise Performance Management suite, Oracle Business Intelligence Applications and Exalytics In-Memory Machine, Oracle Endeca Information Discovery, Big Data and Advanced Analytics solutions. This event will provide a great opportunity to hear about what’s new in Business Analytics at Oracle, and for attendees to pose questions to Oracle experts during live chat sessions.  Here’s a link to the registration page, and more details about the April 4th event.  We hope to see you (virtually) there! http://www.oracle.com/us/corporate/events/business-analytics/index.html Also, use the following hashtag to follow along on Twitter and share comments during the webcast and Q&A sessions:  #oracleanalytics

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• Mark Wilcox Discusses Privileged Account Management

  - by Naresh Persaud

  96 800x600 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:Calibri;} The new release of Oracle Identity Management 11g R2 includes the capability to manage privileged accounts. Privileged accounts, if compromised, create a risk for fraud in the enterprise and as a result controlling access to privileged accounts is critical. The Oracle Privileged Account Manager solution can be deployed stand alone or in conjunction with the Oracle Governance Suite for a comprehensive solution. As part of the comprehensive platform, Privilege Account Manager is interoperable with the Identity suite. In addition, Privileged Account Manager can re-use Oracle Identity Manager connectors for propagating changes to target systems. The two are interoperable at the data level. I caught up with Mark Wilcox, Principal Product Manager of Oracle Privileged Account Manager and discussed with him the capabilities of the offering in this podcast. Click here to listen.

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• OPN Kickoff Event June 28th 2011

  - by JuergenKress

  Register now for the live, interactive FY12 OPN Kickoff event on June 28th! Hosted by Judson Althoff, Oracle senior vice president of WW Alliances & Channels, this hour-long event will outline the opportunities for partners to increase revenue with Oracle in FY12.Oracle President, Mark Hurd, will update you on his focus for partners in FY12. You will also hear from Stein Surlien, senior vice president, EMEA Alliances & Channels, and have the opportuntity to ask him questions in a special Q&A session. In addition, we will be making a special announcement for our ISV partners, highlighting some exciting new offerings on how we will go to market together. You will also hear the latest from Oracle product executives, who will outline their priorities for the upcoming year. Please register for the OPN Partner Kickoff at Tuesday, June 28th at 2:00 pm UK/3pm CET! Don’t be left out, mark your calendar and register now! For details please become a member in the SOA Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website

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• The value of an updated specification

  - by Mr. Jefferson

  I'm at the tail end of a large project (around 5 months of my time, 60,000 lines of code) on which I was the only developer. The specification documents for the project were designed well early on, but as always happens during development, some things have changed. For example: Bugs were discovered and fixed in ways that don't correspond well with the spec Additional needs were discovered and dealt with We found areas where the spec hadn't thought far enough ahead and had to change some implementation Etc. Through all this, the spec was not kept updated, because we were lean on resources (I know that's a questionable excuse). I'm hoping to get the spec updated soon when we have time, but it's a matter of convincing management to spend the effort. I believe it's a good idea, but I need some good reasoning; I can't speak from very much experience because I'm only a year and a half out of school. So here are my questions: What value is there in keeping an updated spec? How often should the spec be updated? With every change made that might affect it, just at the end of development, or something in between? EDIT to clarify: this project was internal, so no external client was involved. It's our product.

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• Final agenda - Oracle Exadata & Manageability Partner Community Forum at OpenWorld

  - by Javier Puerta

  Just a few days for Oracle OpenWorld and our Exadata & Manageability Partner Community Forum for EMEA partners. The event will take place on the afternoon of Monday, October 1st, 2012 during the Oracle OpenWorld week. For all partners that have confirmed their attendance to the event, find below the final detailed agenda. I look forward to meeting again in San Francisco with all of you who can attend the event and hope that you will find the sessions useful for your business.   FINAL AGENDAOracle Exadata & ManageabilityEMEA Partner Community Forum at Oracle OpenWorld 2012 in San Francisco, USAMonday, October 1st, 20112 Detailed agenda Time Session Speaker 15:30 Reception of participants - Networking coffe served 16:00 Welcome Hans-Peter Kipfer, VP Engineered Systems, Oracle EMEA 16:10 Next challenges in building and managing clouds Javier Cabrerizo, VP, Global Business Development for Exadata, Oracle Corp. 16:30 Partner experience 1.- IT modernization, simplification and cost reduction: The case of a customer in Transportation & Logistics with custom applications and SAP. The Technological Renewal Model built by aligning the innovation of Oracle's Engineered Systems and Capgemini's service delivery excellence has resulted in significant cost savings for the client. Francisco Bermúdez, Country Leader Infrastructure Services, Capgemini, Spain 16:55 Partner experience 2.- The Nvision cloud project NCloud is an innovative design that combines advanced technical solutions, virtualization, and dynamic management of IT resources, providing a complete "as-a-Service" offering for Infrastructure, Database, Middleware, and Applications. Dmitry Krasilov, Head of Oracle Competence Center, Nvision Group, Russia 17:20 Partner experience 3.- From Exadata Ready to Exadata Optimized: An ISV Experience The experience of WeDo Technologies in the process and benefits that started as an Exadata Ready certification and ended up as an Exadata Optimized. Miguel Alves,  Product Business Solutions Manager, Wedo Technologies, Portugal 17:45 Next steps in engaging with Oracle Cengiz Yilmaz, Director Partner Strategy, Oracle EMEA Engineered SystemsPatrick Rood, Manageability Partner Business, Oracle EMEA 18:00 Wrap-up & Networking Time and Location:Monday, October 1st, 2012, 15:30 - 18:00 PST Grand Hyatt San Francisco, 345 Stockton Street, San Francisco (Conference Theater) (It is a 15 minute walk from OOW Moscone Center. See directions here)  

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• Final agenda - Oracle Exadata & Manageability Partner Community Forum at OpenWorld

  - by Javier Puerta

  Just a few days for Oracle OpenWorld and our Exadata & Manageability Partner Community Forum for EMEA partners. The event will take place on the afternoon of Monday, October 1st, 2012 during the Oracle OpenWorld week. For all partners that have confirmed their attendance to the event, find below the final detailed agenda. I look forward to meeting again in San Francisco with all of you who can attend the event and hope that you will find the sessions useful for your business.   FINAL AGENDAOracle Exadata & ManageabilityEMEA Partner Community Forum at Oracle OpenWorld 2012 in San Francisco, USAMonday, October 1st, 20112 Detailed agenda Time Session Speaker 15:30 Reception of participants - Networking coffe served 16:00 Welcome Hans-Peter Kipfer, VP Engineered Systems, Oracle EMEA 16:10 Next challenges in building and managing clouds Javier Cabrerizo, VP, Global Business Development for Exadata, Oracle Corp. 16:30 Partner experience 1.- IT modernization, simplification and cost reduction: The case of a customer in Transportation & Logistics with custom applications and SAP. The Technological Renewal Model built by aligning the innovation of Oracle's Engineered Systems and Capgemini's service delivery excellence has resulted in significant cost savings for the client. Francisco Bermúdez, Country Leader Infrastructure Services, Capgemini, Spain 16:55 Partner experience 2.- The Nvision cloud project NCloud is an innovative design that combines advanced technical solutions, virtualization, and dynamic management of IT resources, providing a complete "as-a-Service" offering for Infrastructure, Database, Middleware, and Applications. Dmitry Krasilov, Head of Oracle Competence Center, Nvision Group, Russia 17:20 Partner experience 3.- From Exadata Ready to Exadata Optimized: An ISV Experience The experience of WeDo Technologies in the process and benefits that started as an Exadata Ready certification and ended up as an Exadata Optimized. Miguel Alves,  Product Business Solutions Manager, Wedo Technologies, Portugal 17:45 Next steps in engaging with Oracle Cengiz Yilmaz, Director Partner Strategy, Oracle EMEA Engineered SystemsPatrick Rood, Manageability Partner Business, Oracle EMEA 18:00 Wrap-up & Networking Time and Location:Monday, October 1st, 2012, 15:30 - 18:00 PST Grand Hyatt San Francisco, 345 Stockton Street, San Francisco (Conference Theater) (It is a 15 minute walk from OOW Moscone Center. See directions here)  

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• Leadership does not see value in standard process for machine configuration and new developer orientation

  - by opensourcechris

  About 3 months ago our lead web developer and designer(same person) left the company, greener pastures was the reason for leaving. Good for them I say. My problem is that his department was completely undocumented. Things have been tough since the lead left, there is a lot of knowledge both theoretical knowledge we use to quote new projects and technical/implementation knowledge of our existing products that we have lost as a result of his departure. My normal role is as a product manager (for our products themselves) and as a business analyst for some of our project based consulting work. I've taught myself to code over the past year and in an effort to continue moving forward I've taken on the task of setting my laptop up as a development machine with hopes of implementing some of the easier feature requests and fixing some of the no brainer bugs that get submitted into our ticketing system. But, no one knows how to take a fresh Windows machine and configure it to work seamlessly with our production apps. I have requested my boss, who is still in contact with the developer who left, ask them to document and create a process to onboard a new developer, software installation, required packages, process to deploy to the productions application servers, etc. None of this exists, and I'm spinning my wheels trying to get my computer working as a functional development machine. But she does not seem to understand the need for such a process to exist. Apparently the new developer who replaced the one who left has been using a machine that was pre-configured for our environment, so even the new developer could not set up a new machine if we added another developer. My question is two part: Am I wrong in assuming a process to on-board and configure a new computer to be part of our development eco-system should exist? Am I being a whinny baby and should I figure the process out and create a document on my own?

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• When is meta description still relevant?

  - by Jeff Atwood

  I received this bit of advice about the meta description tag recently: Meta descriptions are used by Google probably 80% of the time for the snippet. They don’t help with rankings but you should probably use them. You could just auto generate them from the first part of the question. The description tag exists in the header, like so: <meta name="Description" content="A brief summary of the content on the page."> I'm not sure why we would need this field, as Google seems perfectly capable of showing the relevant search terms in context in the search result pages, like so (I searched for c# list performance): In other words, where would a meta description summary improve these results? We want the page to show context around the actual search hits, not a random summary we inserted! Google Webmaster Central has this advice: For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions are more difficult. In the latter case, though, programmatic generation of the descriptions can be appropriate and is encouraged -- just make sure that your descriptions are not "spammy." Good descriptions are human-readable and diverse, as we talked about in the first point above. The page-specific data we mentioned in the second point is a good candidate for programmatic generation. I'm struggling to think of any scenario when I would want the Google-generated summary, that is, actual context from the page for the search terms, to be replaced by a hard-coded meta description summary of the question itself.

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