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• Mapping Your Customer Experience Journey

  - by Michael Hylton

  For those who attended today’s Oracle Customer Experience Summit keynote you heard from Brian Curran talk about the strategies and best practices to implement customer experience (CX) in your organization.  He spoke about how this evolving journey begins by understanding six steps to transform your business and put your customers front and center.  Here are those key six steps: What are the strategic business objectives in your company? What are your operational objectives and KPIs necessary to measure a CX project? Build an income statement and create “what if” scenarios and see how changes impact your business’ bottom line.  Explore what keeps you from getting to your own goals for your business. Define the business objectives and opportunities you want to meet? Understand the trends and accelerators in the market?  What factors are going on in the market affect that impact your business?  Social?  Mobile?  Cloud?  Just to name a few.  Many of these trends may signal a change in the way people think about your business. What approach will you take to solve these issues?  Understand who your customer is.  How do you need to adapt your business to build relevant, personalized customer experiences. What technologies can you implement to address CX?  Does technology help you solve your problem? A great way to begin your customer experience journey is a concept called journey mapping, one of the most powerful and deceptively simple tools for unlocking CX innovation at your organization. Here is where you can learn more about how you can bring this concept into your business to drive great customer experiences.

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• Attend This Webcast To Learn How CG Manufacturers Are Stepping Up Their Efforts to Sell to Consumers

  - by Michael Hylton

  Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research sponsored by Oracle to better understand how Consumer Goods companies are engaging directly with consumers today and in the future. The survey involved CG executives across the globe as well as in-depth interviews with corporate leaders in the industry to explore their direct-to-consumer initiatives. Some key findings include: Pushing traditional media through new media channels is not enough to reach today's more plugged in, product-savvy consumer  CG companies are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels to enhance brand loyalty and drive product sales Survey respondents and other CG executives see their nascent e-commerce efforts as complimentary to, not competing with, existing retail channels. This webinar will review the results of the research and panelists will discuss what CG companies worldwide are thinking as they deploy their direct-to-consumer strategies in an effort to engage directly with today's empowered consumer.

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• Attend This Webcast To Learn How CG Manufacturers Are Stepping Up Their Efforts to Sell to Consumers

  - by Michael Hylton

  Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research sponsored by Oracle to better understand how Consumer Goods companies are engaging directly with consumers today and in the future. The survey involved CG executives across the globe as well as in-depth interviews with corporate leaders in the industry to explore their direct-to-consumer initiatives. Some key findings include: Pushing traditional media through new media channels is not enough to reach today's more plugged in, product-savvy consumer CG companies are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels to enhance brand loyalty and drive product sales Survey respondents and other CG executives see their nascent e-commerce efforts as complimentary to, not competing with, existing retail channels. This webinar will review the results of the research and panelists will discuss what CG companies worldwide are thinking as they deploy their direct-to-consumer strategies in an effort to engage directly with today's empowered consumer.

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• Print Problem in Ubuntu 10.10

  - by Michael

  There are many different Print dialogs but one is very common and is used by Gimp, Shutter, Evloution and Simple Scan. In all these apps the "Page Size" and "Orientation" are disabled. The same dialog in Firefox, Thunderbird and GEdit works OK. I program in Gambas3 which uses this dialog in conjunction with the GTK+ library and it also has these options disabled. If I use the QT4 library then a different print dialog is displayed with no problems. Anybody else notice this problem and found a solution?

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• Monitoring Windows Azure Service Bus Endpoint with BizTalk 360?

  - by Michael Stephenson

  I'm currently working with a customer who is undergoing an initiative to expose some of their line of business applications to external partners and SAAS applications and as part of this we have been looking at using the Windows Azure Service Bus. For the first part of the project we were focused on some synchronous request response scenarios where an external application would use the Service Bus relay functionality to get data from some internal applications. When we were looking at the operational monitoring side of the solution it was obvious that although most of the normal server monitoring capabilities would be required for the on premise components we would have to look at new approaches to validate that the operation of the service from outside of the organization was working as expected. A number of months ago one of my colleagues Elton Stoneman wrote about an approach I have introduced with a number of clients in the past where we implement a diagnostics service in each service component we build. This service would allow us to make a call which would flex some of the working parts of the system to prove it was working within any SLA. This approach is discussed on the following article: http://geekswithblogs.net/EltonStoneman/archive/2011/12/12/the-value-of-a-diagnostics-service.aspx In our solution we wanted to take the same approach but we had to consider that the service clients were external to the service. We also had to consider that by going through Windows Azure Service Bus it's not that easy to make most of your standard monitoring solutions just give you an easy way to do this. In a previous article I have described how you can use BizTalk 360 to monitor things using a custom extension to the Web Endpoint Manager and I felt that we could use this approach to provide an excellent way to monitor our service bus endpoint. The previous article is available on the following link: http://geekswithblogs.net/michaelstephenson/archive/2012/09/12/150696.aspx   The Monitoring Solution BizTalk 360 currently has an easy way to hook up the endpoint manager to a url which it will then call and if a successful response is returned it then considers the endpoint to be in a healthy state. We would take advantage of this by creating an ASP.net web page which would be called by BizTalk 360 and behind this page we would implement the functionality to call the diagnostics service on our Service Bus endpoint. The ASP.net page could include logic to work out how to handle the response from the diagnostics service. For example if the overall result of the diagnostics service was successful but the call to the diagnostics service was longer than a certain amount of time then we could return an error and indicate the service is taking too long. The following diagram illustrates the monitoring pattern.   The diagnostics service which is hosted in the line of business application allows us to ping a simple message through the Azure Service Bus relay to the WCF services in the LOB application and we they get a response back indicating that the service is working fine. To implement this I used the exact same approach I described in my previous post to create a custom web page which calls the diagnostics service and then it would return an HTTP response code which would depend on the error condition returned or a 200 if it was successful. One of the limitations of this approach is that the competing consumer pattern for listening to messages from service bus means that you cannot guarantee which server would process your diagnostics check message but with BizTalk 360 you could simply add multiple endpoint checks so that it could access the individual on-premise web servers directly to ensure that each server is working fine and then check that messages can also be processed through the cloud. Conclusion It took me about 15 minutes to get a proof of concept of this up and running which was able to monitor our web services which had been exposed via Windows Azure Service Bus. I was then able to inherit all of the monitoring benefits of BizTalk 360 to provide an enterprise class monitoring solution for our cloud enabled API.

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• I cannot stay logged in to a site with my router

  - by Luke101

  I have a D-Link home router and my isp is Time warner. When I try to login to any site it does not let me. The website does not keep me logged in when I navigate the pages. I have to keep loging in for every web page I see. When I connect my cable modem directly to my computer I am able to stay logged in. Any ideas here?

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• Ubuntu doesn't "see" external USB Hard Disk

  - by Mina Michael

  It's NTFS. It's USB2. I'm using Ubuntu 13.04. It works perfectly fine on Windows (which excludes cable and hardware problems). I have two Ubuntu computers and it's not detected on either. It's about 500 GB. Edits: Following the first link, I input sudo lsusb in a terminal; before and after connecting the HDD. The difference was Bus 001 Device 012: ID 14cd:6116 Super Top M6116 SATA Bridge. There it is! ("sata bridge" used to appear in a windows notification when I plugged in the HDD in!). ...This means that Ubuntu detects it but is it not mounting it? I tried this: sudo mount /dev/sdb1 /mnt But gives this: mount: special device /dev/sdb1 does not exist I also tried: sudo mount /dev/sdc1 /mnt but it stays with no output forever. I left it in background for about 30 min.s. sudo fdisk -l gives out this: Disk /dev/sda: 160.0 GB, 160041885696 bytes 255 heads, 63 sectors/track, 19457 cylinders, total 312581808 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0xa42d04a3 Device Boot Start End Blocks Id System /dev/sda1 63 80324 40131 de Dell Utility /dev/sda2 * 80325 102481919 51200797+ 7 HPFS/NTFS/exFAT /dev/sda3 263874558 312580095 24352769 5 Extended /dev/sda4 102481920 263872511 80695296 7 HPFS/NTFS/exFAT /dev/sda5 263874560 310505471 23315456 83 Linux /dev/sda6 310507520 312580095 1036288 82 Linux swap / Solaris Partition table entries are not in disk order Disk /dev/sdc: 500.1 GB, 500107862016 bytes 255 heads, 63 sectors/track, 60801 cylinders, total 976773168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x5822aaea Device Boot Start End Blocks Id System /dev/sdc1 2048 976769023 488383488 7 HPFS/NTFS/exFAT The part below "Partition table entries are not in disk order" takes about 5 minutes to appear. The outputs of ls /dev/ | grep sd before and after connecting the HDD: before: sda sda1 sda2 sda3 sda4 sda5 sda6 ,after: sda sda1 sda2 sda3 sda4 sda5 sda6 sdd sdd1 The second output has the lines sdd and sdd1 different from the first one. IT SHOWED THE FILES!! The command sudo mount /dev/sdd1 /mnt worked after I typed in sudo fdisk -l!!! Thanks a million!! :) :)

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• Webcast: Oracle's Vision For The Socially-Enabled Enterprise

  - by Michael Hylton

  Smart companies are developing social media strategies to engage customers, gain brand insights, and transform employee collaboration and recruitment. Oracle is powering this transformation with the most comprehensive enterprise social platform that lets you:     Monitor and engage in social conversations     Collect and analyze social data     Build and grow brands through social media     Integrate enterprise-wide social functionality into a single system     Create rich social applications Join Oracle President Mark Hurd and senior Oracle executives to learn more about Oracle’s vision for the social-enabled enterprise.  Click here to register.

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• Webcast: Oracle's Vision For The Socially-Enabled Enterprise

  - by Michael Hylton

  Smart companies are developing social media strategies to engage customers, gain brand insights, and transform employee collaboration and recruitment. Oracle is powering this transformation with the most comprehensive enterprise social platform that lets you:     Monitor and engage in social conversations     Collect and analyze social data     Build and grow brands through social media     Integrate enterprise-wide social functionality into a single system     Create rich social applications Join Oracle President Mark Hurd and senior Oracle executives to learn more about Oracle’s vision for the social-enabled enterprise.  Click here to register.

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• Why do the Escape and Enter keys not always do the right thing in dialog boxes?

  - by Michael Goldshteyn

  Why is it that when a dialog pops up, the Escape key doesn't always cancel it and the Enter key doesn't always press the default button? Shouldn't this be a standard across all dialog boxes in all applications? I have gotten into the habit of pressing Escape to cancel a dialog and Enter to confirm it, but applications (and especially KDE, GNOME and Unity in many many cases) seem to ignore my wishes. What is the problem? Is consitency too much to ask?

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• What are some good, simple examples for queues?

  - by Michael Ekstrand

  I'm teaching CS2 (Java and data structures), and am having some difficulty coming up with good examples to use when teaching queues. The two major applications I use them for are multithreaded message passing (but MT programming is out of scope for the course), and BFS-style algorithms (and I won't be covering graphs until later in the term). I also want to avoid contrived examples. Most things that I think of, if I were actually going to solve them in a single-threaded fashion I would just use a list rather than a queue. I tend to only use queues when processing and discovery are interleaved (e.g. search), or in other special cases like length-limited buffers (e.g. maintaining last N items). To the extent practical, I am trying to teach my students good ways to actually do things in real programs, not just toys to show off a feature. Any suggestions of good, simple algorithms or applications of queues that I can use as examples but that require a minimum of other prior knowledge?

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• HTTP(S) based file server

  - by Michael

  I've got a server running Ubuntu 10.04. I've already gotten openssh for ssh and sftp on it. I've been looking for a web-based (http, or preferably https) file server, perhaps a web-front-end to an (S)FTP server, that allows access to a specific folder, and also allows uploads. It requires user authentication, preferably using PAM. This web-based solution is for users that are not allowed to use FTP software / browser extension and don't have flash / java browser plugins within their corporate environments. So far I have looked into: Webmin: Includes a file manager, however it uses Java, and I'm looking for a plugin-free implementation. Apache2: I was able to set up https and PAM authentication, but the barebone implementation doesn't include file upload (as far as I'm aware of). HFS: Haven't tried it out because it is for Windows/wine only, and I don't want to run it under wine.

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• LibreOffice Spell Checker doesn't work?

  - by Michael

  I was a little surprised to discover that in LibreOffice (3.5.4.2), the spell check doesn't actually work. I was surprised since spell checkers have been around since....80's? Not a difficult thing. I am running Ubuntu 12.04, on a relatively new install. I haven't done anything to my dictionaries or language files. Under toolsoptionslanguages writing aids, I have the option selected to check as I type and to use the English dictionaries. However, I get no errors when I type spelling mistakes on purpose, and when I run the checker it just says the spell check has completed and closes the window. Is this a bug with Libre? or have I done something wrong?

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• Ruby - when to use instance variables vs parameters between methods?

  - by Michael Durrant

  I'm writing several methods that call other methods. To pass the information I have a couple of choices: Pass the information as parameters Set instance variables so that other methods can access them When should I choose one option over the other? It seems that the first option is good as it is very specific about what is being passed. the downside seems to be that a lot of values are being passed around. The second method doesn't require passing all the values around but seems to lead to a lot of magic where methods set instance variables 'somewhere' Should I always be very explicit about gets passed to other methods in the class? Are there exceptions so this?

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• What are some internet trends that you've noticed over the past ~10 years? [closed]

  - by Michael

  I'll give an example of one that I've noticed: the number of web sites that ask for your email address (GOOG ID, YAHOO! ID, etc.) has skyrocketed. I can come up with no legitimate reason for this other than (1) password reset [other ways to do this], or (2) to remind you that you have an account there, based upon the time of your last visit. Why does a web site need to know your email address (Google ID, etc.) if all you want to do is... download a file (no legit reason whatsoever) play a game (no legit reason whatsoever) take an IQ test or search a database (no legit reason whatsoever) watch a video or view a picture (no legit reason whatsoever) read a forum (no legit reason whatsoever) post on a forum (mildly legit reason: password reset) newsletter (only difference between a newsletter and a blog is that you're more likely to forget about the web site than you are to forget about your email address -- the majority of web sites do not send out newsletters, however, so this can't be the justification) post twitter messages or other instant messaging (mildly legit reason: password reset) buy something (mildly legit reasons: password reset + giving you a copy of a receipt that they can't delete, as receipts stored on their server can be deleted) On the other hand, I can think of plenty of very shady reasons for asking for this information: so the NSA, CIA, FBI, etc. can very easily track what you do by reading your email or asking GOOG, etc. what sites you used your GOOG ID at to use the password that you provide for your account in order to get into your email account (most people use the same password for all of their accounts), find all of your other accounts in your inbox, and then get into all of those accounts sell your email address to spammers These reasons, I believe, are why you are constantly asked to provide your email address. I can come up with no other explanations whatsoever. Question 1: Can anyone think of any legitimate or illegitimate reasons for asking for someone's email address? Question 2: What are some other interesting internet trends of the past ~10 years?

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• Connected Systems User Group Meeting tomorrow

  - by Michael Stephenson

  Just wanted to pass out a reminder about tomorrow nights user group meeting with Udi Dahan Registration link:http://sbugmay2010.eventbrite.com/ User group link: http://ukconnectedsystemsusergroup.org

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• Testing what is happening inside your BizTalk solution

  - by Michael Stephenson

  As BizTalk developers we all know that one of the common challenges is how to test your BizTalk solution once it is deployed to BizTalk. Hopefully most of us are using the BizUnit framework for testing, but we still have the limitation that it's a very Black Box test. I have put together a sample and video to show a technique where I'm using the Logging Framework from the BizTalk CAT Team at Microsoft and where by BizUnit test is able to make assertions against the instrumentation going through the framework. This means that I can test for things happening such as the fact a component was executed or which branch of an orchestration was executed by simply using my normal instrumented code. I've put the sample and video for this on the following codeplex site: http://btsloggingeventsinbi.codeplex.com/ The video should also be on cloud casts fairly soon too.

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• How important is index size when searching?

  - by Michael K

  My company has recently began using Apache Solr to search its data. As we learn how to use it we have gone down the path of indexing multiple fields to get the results we need. Most of these are either N-Grammed or Edge-N-Grammed. Gramming by nature takes up a lot of space, which takes more time to search. Space is cheap, but time is less so. Index time is not too important, since a delta-import (only get the changes since last index) is extremely quick and you only pay a penalty on the first import. What we've not been able to determine is what effect the index size has on query times. Obviously a larger index takes longer to search, but the time added by n-gramming a field is difficult to predict. How do you determine whether a field is worth gramming? Can you predict how much longer a query will take when you gram a field?

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• Communications: Customer Experience

  - by Michael Seback

  What might a new customer experience look like in Communications? Could a customer research comments from social networks, buy online and be geo directed to a nearby store to pick up the device?  Could the customer be contacted proactively that he is approaching a data threshold for a smart phone and be offered value added options to manage usage? Could the customer upgrade video features interactively and leverage loyalty points for payment? Watch this short Communications Customer Experience story to see a scenario that addresses these challenges and many more.   Learn about the Oracle Customer Experience and Oracle Communications.

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• A Change of Seasons...

  - by James Michael Hare

  As some of you already know, today is my last day at Scottrade. It has been a great place to work and I'll miss all the relationships I've formed over the last 5 years immensely! Starting Monday, I will be taking a new position at Amazon.com in Seattle. It should be an exciting new adventure and I look forward to sharing more about my experiences in the days to come! I do intend to continue blogging (after the move settles down) about C# as I'm able, and may mix in some Java as well as I rekindle (Amazon? Kindle? Get it? Okay, that was lame, I know...) my knowledge of the language for my new job responsibilities. I'll miss all the relationships I've developed with the .NET community in St. Louis and the surrounding area, and hope to come back sometime to participate in future Days of .NET conferences, if able! Stay tuned for more updates!

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• Multi-Part Map Troubleshooting

  - by Michael Stephenson

  Scenario I came across a nice little one with multi-part maps the other day. I had an orchestration where I needed to combine 4 input messages into one output message like in the below table:   Input Messages Output Messages Company Details Member Details Event Message Member Search Member Import   I thought my orchestration was working fine but for some reason when I was trying to send my message it had no content under the root node like below <ns0:ImportMemberChange xmlns:ns0="http://---------------/"></ns0:ImportMemberChange>   My map is displayed in the below picture. I knew that the member search message may not have any elements under it but its root element would always exist. The rest of the messages were expected to be fully populated. I tried a number of different things and testing my map outside of the orchestration it always worked fine. The Eureka Moment The eureka moment came when I was looking at the xslt produced by the map. Even though I'd tried swapping the order of the messages in the input of the map you can see in the below picture that the first part of the processing of the message (with the red circle around it) is doing a for-each over the GetCompanyDetailsResult element within the GetCompanyDetailsResponse message. This is because the processing is driven by the output message format and the first element to output is the OrganisationID which comes from the GetCompanyDetailsResponse message. At this point I could focus my attention on this message as the xslt shows that if this xpath statement doesn’t return the an element from the GetCompanyDetailsResponse message then the whole body of the output message will not be produced and the output from the map would look like the message I was getting. <ns0:ImportMemberChange xmlns:ns0="http://---------------/"></ns0:ImportMemberChange> I was quickly able to prove this in my map test which proved this was a likely candidate for the problem. I revisited the orchestration focusing on the creation of the GetCompanyDetailsResponse message and there was actually a bug in the orchestration which resulted in the message being incorrectly created, once this was fixed everything worked as expected. Conclusion Originally I thought it was a problem with the map itself, and looking online there wasn’t really much in the way of content around troubleshooting for multi-part map problems so I thought I'd write this up. I guess technically it isn't a multi-part map problem, but I spend a good couple of hours the other day thinking it was.

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• Are You a WebCenter Innovator?

  - by Michael Snow

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Calling all Oracle WebCenter Innovators: Submit your Nomination for the 2012 Innovation Awards Click here, to submit your nomination today Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Call for Nominations: Oracle Fusion Middleware Innovation Awards 2012 Are you doing something unique and innovative with Oracle Fusion Middleware? Submit a nomination today for the Oracle Fusion Middleware Innovation Awards. Winners receive a free pass to Oracle OpenWorld 2012 in San Francisco (September 30 - October 4th) and will be honored during a special event at OpenWorld. Categories include: Oracle Exalogic Cloud Application Foundation Service Integration (SOA) and BPM WebCenter Identity Management Data Integration Application Development Framework and Fusion Development Business Analytics (BI, EPM and Exalytics) To be considered for this award, complete the Oracle Fusion Middleware Innovation Awards nomination form and send to [email protected]. The deadline to submit a nomination is 5pm Pacific on July 17, 2012.

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• Build & Deployment Guide for Service Bus Relay Project

  - by Michael Stephenson

  Ive recently published a sample guide based on a real-world project where we implemented an on-premise WCF routing solution to connect SAAS applications to our on premise line of business applications. The guide will discuss: How we configured and setup the infrastructure How we setup the on-premise server to listen to the service bus What software we used How we configured Windows Azure This contains some useful contextual information around the reference scenario and hopefull this will be very useful to others undertaking similar projects. Ive also included this on the technet wiki page for Windows Azure Service Bus resources: http://social.technet.microsoft.com/wiki/contents/articles/13825.windows-azure-service-bus-resources.aspx

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• How to handle new domain names?

  - by michael

  I have a new product which I'll call a pen ink reloader. I have a website using my products name, for example, www.inkywink.com which I want to have accessed by searches for keywords such as "pen ink", "pen out of ink" "ink for pens" etc. , since nobody knows that a pen ink reloader exists. I see that its quite difficult to get on front page for these keywords since they have lots of competition. However I notice that the exact phrases I want to rank highly for are available as domains. I purchase "www.penink.com" and "penoutofink.com" which for arguments sake are highly searched and the perfect keywords to get eyes on my money site www.inkywink.com . Two questions: 1. What is my best option to leverage those names so that they appear near top of searches so that I can get traffic to my money site? Do I just have them redirect 301 to inkywink.com or should I create small original content on each with links to my main site? 2. If I just have them redirected to inkywink.com, am I able to use keywords in metatag and headers for each site separately or do they all automatically obtain the same headers and tags as the site to which theyre redirected ? Thanks to anyone who can help as I'm a real newbie to all this.

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• P-Commerce – What The Heck Is That?

  - by Michael Hylton

  We’ve heard of e-commerce, m-commerce (Mobile Commerce), and f-commerce (Facebook Commerce) but what is p-commerce?  It’s not truly a customer touchpoint or channel but the emphasis on personalization of the buying experience. Ask yourself how well do you know your customer?  Are you able to take what you know about them and apply it to their commerce activity with you and personalize the shopping experience? Much of this is dictated by have a complete 360 degree view of your customer, collecting data from your website, sales interactions, historical commerce purchases, call center activity, how they got to your website, etc. and applying it to their current commerce interaction.  Customers expect to have a similar interaction on your website as they would in your brick-and-mortar store, displaying the products and services that they might be interested in purchasing.

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