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• SQL SERVER – Transcript of Learning SQL Server Performance: Indexing Basics – Interview of Vinod Kumar by Pinal Dave

  - by pinaldave

  Recently I just wrote a blog post on about Learning SQL Server Performance: Indexing Basics and I received lots of request that if we can share some insight into the course. Here is 200 seconds interview of Vinod Kumar I took right after completing the course. We have few free codes to watch the course, please your comment at http://facebook.com/SQLAuth and we will few of first ones, we will send the code. There are many people who said they would like to read the transcript of the video. Here I have generated the same. Pinal: Vinod, we recently released this course, SQL Server Indexing. It is about performance tuning. So tell me – how do indexes help performance? Vinod: I think what happens in the industry when it comes to performance is that developers and DBAs look at indexes first.  So that’s the first step for any performance tuning exercise, indexing is one of the most critical aspects and it is important to learn it the right way. Pinal: Correct. So what you mean to say is that if you know indexing you can pretty much tune any server and query. Vinod: So I might contradict my false statement now. Indexing is usually a stepping stone but it does not lead you to the end. But it’s good to start with indexing and there are lots of nuances to indexing that you need to understand, like how SQL uses indexing and how performance can improve because of the strategies that you have made. Pinal: But now I’m confused. First you said indexes are good, and then you said that indexes can degrade your performance.  So what is this course about?  I mean how does this course really make an impact? Vinod: Ok -so from the course perspective, what we are trying to do is give you a capsule which gives you a good start. Every journey needs a beginning, you need that first step.  This course is that first step in understanding. This is the most basic, fundamental course that we have tried to attack. This is the fundamentals of indexing, some of the key things that you must know about indexing.   Some of the basics of indexing are lesser known and so I think this course is geared towards each and every one of you out there who wants to understand little bit more about indexing. Pinal: So what I understand is that if I enrolled in this course I will have a minimum understanding about indexing when dealing with performance tuning.  Right? Vinod: Exactly. In this course is we have tried to give you a nice summary. We are talking about clustered indexing, non clustered indexing, too many indexes, too few indexes, over indexing, under indexing, duplicate indexing, columns tune indexing, with SQL Server 2012. There’s lot’s to learn. Pinal: You can see the URL [http://bit.ly/sql-index] of the course on the screen. Go ahead, attend, and let us know what you think about it. Thank you. Vinod: Thank you. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Index, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology, Video

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• Clean Code: A Handbook of Agile Software Craftsmanship – book review

  - by DigiMortal

     Writing code that is easy read and test is not something that is easy to achieve. Unfortunately there are still way too much programming students who write awful spaghetti after graduating. But there is one really good book that helps you raise your code to new level – your code will be also communication tool for you and your fellow programmers. “Clean Code: A Handbook of Agile Software Craftsmanship” by Robert C. Martin is excellent book that helps you start writing the easily readable code. Of course, you are the one who has to learn and practice but using this book you have very good guide that keeps you going to right direction. You can start writing better code while you read this book and you can do it right in your current projects – you don’t have to create new guestbook or some other simple application to start practicing. Take the project you are working on and start making it better! My special thanks to Robert C. Martin I want to say my special thanks to Robert C. Martin for this book. There are many books that teach you different stuff and usually you have markable learning curve to go before you start getting results. There are many books that show you the direction to go and then leave you alone figuring out how to achieve all that stuff you just read about. Clean Code gives you a lot more – the mental tools to use so you can go your way to clean code being sure you will be soon there. I am reading books as much as I have time for it. Clean Code is top-level book for developers who have to write working code. Before anything else take Clean Code and read it. You will never regret your decision. I promise. Fragment of editorial review “Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way. What kind of work will you be doing? You’ll be reading code—lots of code. And you will be challenged to think about what’s right about that code, and what’s wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Readers will come away from this book understanding How to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.” Table of contents Clean code Meaningful names Functions Comments Formatting Objects and data structures Error handling Boundaries Unit tests Classes Systems Emergence Concurrency Successive refinement JUnit internals Refactoring SerialDate Smells and heuristics A Concurrency II org.jfree.date.SerialDate Cross references of heuristics Epilogue Index

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• SQL SERVER – What is a Technology Evangelist?

  - by pinaldave

  When you hear that someone is an “evangelist” the first thing that might pop into your mind is the Christian church.  In fact, the term did come from Christianity, and basically means someone who spreads the news about their faith.  In the technology world, the same definition is true. Technology evangelists are individuals who, professionally or in their spare time, spread the news about the latest new products.  Sounds like a salesperson, right?  No they are absolutely different. Salespeople also keep up to date with a large number of people, and like to convince others to buy their product – and some will go to any lengths to sell!  An evangelist, on the other hand, is brutally honest about the product, even if sometimes it means not making a sale.  An evangelist is out there to tell the TRUTH.  A salesperson needs to make sales. An Evangelist offers a Solution independent of Technology used – a Salesperson offers Particular Technology. With this definition in mind, you can probably think of a few technology evangelists you already know.  Maybe it’s a relative or a neighbor, someone who loves keeping up with the latest trends and is always willing to tell you about them if you ask even the simplest question.  And, in fact, they probably are evangelists and don’t even know it.  For a long time, the work of technology evangelism was in the hands of community and community technology leaders. Luckily now various organizations have understood the importance of the community and helping community to reach their goals. This has lead them to create role of “Technology Evangelists”. Let me talk about one of the most famous Evangelist of the SQL Server technology. Technology Evangelist only belongs to technology and above any country, race, location or any other thing. They are dedicated to the technology. Vinod Kumar is such a man, who have given a lot to community. For years he was a Technology Evangelist for Microsoft, and maintained a blog that was dedicated to spreading his enthusiasm for his favorite products.  He is one of the most respected Evangelists in the field, and has done a lot of work to define the job for other professionals. Vinod’s career has since progressed to the Microsoft Technology Center (read his post), but he is continuing to be a strong presence in the evangelism community.  I have a lot of respect for Vinod.  He has done a lot for the community and technology evangelism.  Everybody has dream to serve community the way he does, and he is a great role model for evangelists everywhere. On his blog, Vinod created one of the best descriptions of a Technology Evangelist.  It defined the position and also made the distinction between evangelist and salesperson extremely clear.  I will include the highlights of that list here, because no one can say it better than Vinod: Bundle of energy – Passion is their middle name Wonderful Story tellers Empathy, Trust, Loyalty, Openness, Accessibility and Warmth Technology Enthusiast – Doers Love people, people and more people – Community oriented Unique Style and Leadership qualities !!! Self-Confident, Self-Motivated but a student (To read the full list, see: Evangelism Beyond Borders with Evangelists) His blog is a must-read for anyone interested in technology evangelism as a career or simply a hobby.  His advice about how to gain an audience and become a trusted advisor is the best in the business. I think there is an evangelist in everyone. I, too, consider myself a technology evangelist.  Regular readers of this blog will recognize that I am dedicated to bringing information to the masses, and that I pride myself on being both brutally and honest and giving every product fair consideration. I think there is no better way of saying following subject. “Once an Evangelist – Always an Evangelist!” Reference: Pinal Dave (http://blog.SQLAuthority.com)     Filed under: About Me, Database, MVP, Pinal Dave, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Evangelist

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• Java Spotlight Episode 57: Live From #Devoxx - Ben Evans and Martijn Verburg of the London JUG with Yara Senger of SouJava

  - by Roger Brinkley

  Tweet Live from Devoxx 11,  an interview with Ben Evans and Martijn Verburg from the London JUG along with  Yara Senger from the SouJava JUG on the JCP Executive Committee Elections, JSR 248, and Adopt-a-JSR program. Both the London JUG and SouJava JUG are JCP Standard Edition Executive Committee Members. Joining us this week on the Java All Star Developer Panel are Geertjan Wielenga, Principal Product Manger in Oracle Developer Tools; Stephen Chin, Java Champion and Java FX expert; and Antonio Goncalves, Paris JUG leader. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link: Java Spotlight Podcast in iTunes. Show Notes News Netbeans 7.1 JDK 7 upgrade tools Netbeans First Patch Program OpenJFX approved as an OpenJDK project Devoxx France April 18-20, 2012 Events Nov 22-25, OTN Developer Days in the Nordics Nov 22-23, Goto Conference, Prague Dec 6-8, Java One Brazil, Sao Paulo Feature interview Ben Evans has lived in "Interesting Times" in technology - he was the lead performance testing engineer for the Google IPO, worked on the initial UK trials of 3G networks with BT, built award-winning websites for some of Hollywood's biggest hits of the 90s, rearchitected and reimagined technology helping some of the most vulnerable people in the UK and has worked on everything from some of the UKs very first ecommerce sites, through to multi-billion dollar currency trading systems. He helps to run the London Java Community, and represents the JUG on the Java SE/EE Executive Committee. His first book "The Well-Grounded Java Developer" (with Martijn Verburg) has just been published by Manning. Martijn Verburg (aka 'the Diabolical Developer') herds Cats in the Java/open source communities and is constantly humbled by the creative power to be found there. Currently he resides in London where he co-leads the London JUG (a JCP EC member), runs a couple of open source projects & drinks too much beer at his local pub. You can find him online moderating at the Javaranch or discussing (ranting?) subjects on the Prgorammers Stack Exchange site. Most recently he's become a regular speaker at conferences on Java, open source and software development and has recently wrapped up his first Manning title - "The Well-Grounded Java Developer" with his co-author Ben Evans. Yara Senger is the partner and director of teacher education and Globalcode, graduated from the University of Sao Paulo, Sao Carlos, has significant experience in Brazil and abroad in developing solutions to critical Java. She is the co-creator of Java programs Academy and Academy of Web Developer, accumulating over 1000 hours in the classroom teaching Java. She currently serves as the President of Sou Java. In this interview Ben, Martijn, and Yara talk about the JCP Executive Committee Elections, JSR 348, and the Adopt-a-JSR program. Mail Bag What's Cool Show Transcripts Transcript for this show is available here when available.

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• Where’s my MD.050?

  - by Dave Burke

  A question that I’m sometimes asked is “where’s my MD.050 in OUM?” For those not familiar with an MD.050, it serves the purpose of being a Functional Design Document (FDD) in one of Oracle’s legacy Methods. Functional Design Documents have existed for many years with their primary purpose being to describe the functional aspects of one or more components of an IT system, typically, a Custom Extension of some sort. So why don’t we have a direct replacement for the MD.050/FDD in OUM? In simple terms, the disadvantage of the MD.050/FDD approach is that it tends to lead practitioners into “Design mode” too early in the process. Whereas OUM encourages more emphasis on gathering, and describing the functional requirements of a system ahead of the formal Analysis and Design process. So that just means more work up front for the Business Analyst or Functional Consultants right? Well no…..the design of a solution, particularly when it involves a complex custom extension, does not necessarily take longer just because you put more thought into the functional requirements. In fact, one could argue the complete opposite, in that by putting more emphasis on clearly understanding the nuances of functionality requirements early in the process, then the overall time and cost incurred during the Analysis to Design process should be less. In short, as your understanding of requirements matures over time, it is far easier (and more cost effective) to update a document or a diagram, than to change lines of code. So how does that translate into Tasks and Work Products in OUM? Let us assume you have reached a point on a project where a Custom Extension is needed. One of the first things you should consider doing is creating a Use Case, and remember, a Use Case could be as simple as a few lines of text reflecting a “User Story”, or it could be what Cockburn1 describes a “fully dressed Use Case”. It is worth mentioned at this point the highly scalable nature of OUM in the sense that “documents” should not be produced just because that is the way we have always done things. Some projects may well be predicated upon a base of electronic documents, whilst other projects may take a much more Agile approach to describing functional requirements; through “User Stories” perhaps. In any event, it is quite common for a Custom Extension to involve the creation of several “components”, i.e. some new screens, an interface, a report etc. Therefore several Use Cases might be required, which in turn can then be assembled into a Use Case Package. Once you have the Use Cases attributed to an appropriate (fit-for-purpose) level of detail, and assembled into a Package, you can now create an Analysis Model for the Package. An Analysis Model is conceptual in nature, and depending on the solution being developing, would involve the creation of one or more diagrams (i.e. Sequence Diagrams, Collaboration Diagrams etc.) which collectively describe the Data, Behavior and Use Interface requirements of the solution. If required, the various elements of the Analysis Model may be indexed via an Analysis Specification. For Custom Extension projects that follow a pure Object Orientated approach, then the Analysis Model will naturally support the development of the Design Model without any further artifacts. However, for projects that are transitioning to this approach, then the various elements of the Analysis Model may be represented within the Analysis Specification. If we now return to the original question of “Where’s my MD.050”. The full answer would be: Capture the functional requirements within a Use Case Group related Use Cases into a Package Create an Analysis Model for each Package Consider creating an Analysis Specification (AN.100) as a index to each Analysis Model artifact An alternative answer for a relatively simple Custom Extension would be: Capture the functional requirements within a Use Case Optionally, group related Use Cases into a Package Create an Analysis Specification (AN.100) for each package 1 Cockburn, A, 2000, Writing Effective Use Case, Addison-Wesley Professional; Edition 1

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Michelle Kimihira

  By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Maria Forney

  Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Today's Links (6/29/2011)

  - by Bob Rhubart

  Event-Driven SOA: Events meet Services | Guido Schmutz Oracle ACE Director Guido Schmutz shows you how to achieve extreme loose coupling within a Service-Oriented Architecture by using event-driven interactions. Misconceptions About Software Architecture | Sanjeev Kumar A concise, to-the-point, and informative article by Sanjeev Kumar. Good Leaders Acknowledge What Can't Be Done - Jeffrey Pfeffer - Harvard Business Review "None of us likes to admit to bad decisions," says Jeffrey Pfeffer. "But imagine how much harder that is for someone who has been chosen to lead a large organization precisely because he or she is thought to have the power to see the future more clearly and chart a wise course." Suboptimal Thinking within Enterprise Architecture | James McGovern McGovern says: "We need to remember that enterprises live and thrive beyond just the current person at the helm." Boundaryless Information Flow | Richard Veryard "If all the boundaries are removed or porous, then the (extended) enterprise or ecosystem becomes like a giant sponge, in which all information permeates the whole," Veryard says. "Some people may think that's a good idea, but it's not what I'd call loose coupling." Coming to a City Near You: Oracle Business Analytics Summits | Rob Reynolds This series of events includes a Technology and Architecture track. New Date for Implementation of Sun Hands-On Course Requirement (Oracle Certification) As announced on the Oracle Certification website, Java Architect, Java Developer, Solaris System Administrator and Solaris Security Administrator certification tracks will include a new mandatory course attendance requirement. VirtualBox 4.0.10 is now available for download | Bob Netherton Netherton shares information on the new release. Updated Technical Best Practices whitepaper | Anthony Shorten The Technical Best Practices whitepaper has been updated with the latest advice. "New advice includes new installation advice, advanced settings, new security settings and advice for both Oracle WebLogic and IBM WebSphere installations," says Shorten. Kscope 11 ADF, AIA and Business Rules | Peter Paul van de Beek Whitehorses Solution Architect Peter Paul van de Beek shares his impressions of KScope11 presentations by Markus Eisele, Sten Vesterli, and Edwin Biemond. Amazon AWS for the learning experience | Andrej Koelewijn "Using AWS changes your expectations how your internal data center should operate," says Koelewijn. BPMN is dead, long live BPEL! (SOA Partner Community Blog) Jürgen Kress shares information -- including a long list of speakers -- for the SOA & BPM Integration Days 2011 conference, October 12th & 13th 2011 in Düsseldorf. InfoQ: HTML5 and the Dawn of Rich Mobile Web Applications James Pearce introduces cross-platform web apps development using HTML5 and web frameworks, such as jQTouch, jQuery Mobile, Sencha Touch, PhoneGap, outlining what makes a good framework. InfoQ: Interview and Book Excerpt: CMMI for Development "Frameworks like TOGAF are used to define an architecture that aligns IT assets and resources to support key business needs and processes of key stakeholders," says SEI's Mike Konrad. "But the individual application systems, capabilities, services, networks, and other IT assets and infrastructure still need to be acquired, developed, or sustained." InfoQ: Architecting a Cloud-Scale Identity Fabric | Eric Olden "The most cited reason for not moving to the cloud is concern about security," says Olden. "In particular, managing user identity and access in the cloud is a tough problem to solve and a big security concern for organizations."

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• How to Set Up Your Enterprise Social Organization

  - by Mike Stiles

  The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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• What I've Gained from being a Presenter at Tech Events

  - by MOSSLover

  Originally posted on: http://geekswithblogs.net/MOSSLover/archive/2014/06/12/what-ive-gained-from-being-a-presenter-at-tech-events.aspxI know I fail at blogging lately.  As I've said before life happens and it gets in the way of best laid out plans.  I thought about creating some type of watch with some app that basically dictates using dragon naturally speaking to Wordpress, but alas no time and the write processing capabilities just don't exist yet.So to get to my point Alison Gianotto created this blog post: http://www.snipe.net/2014/06/why-you-should-stop-stalling-and-start-presenting/.  I like the message she has stated in this post and I want to share something personal.It was around 2007 that I was seriously looking into leaving the technology field altogether and going back to school.  I was calling places like Washington University in Saint Louis and University of Missouri Kansas City asking them how I could go about getting into some type of post graduate medical school program.  My entire high school career was based on Medical Explorers and somehow becoming a doctor.  I did not want to take my hobby and continue using it as a career mechanism.  I was unhappy, but I didn't realize why I was unhappy at the time.  It was really a lot of bad things involving the lack of self confidence and self esteem.  Overall I was not in a good place and it took me until 2011 to realize that I still was not in a good place in life.So in about April 2007 or so I started this blog that you guys have been reading or occasionally read.  I kind of started passively stalking people by reading their blogs in the SharePoint and .Net communities.  I also started listening to .Net Rocks & watching videos on their corresponding training for SharePoint, WCF, WF, and a bunch of other technologies.  I wanted more knowledge, so someone suggested I go to a user group.  I've told this story before about how I met Jeff Julian & John Alexander, so that point I will spare you the details.  You know how I got to my first user group presentation and how I started getting involved with events, so I'll also spare those details.The point I want to touch on is that I went out I started speaking and that path I took helped me gain the self confidence and self respect I needed.  When I first moved to NYC I couldn't even ride a subway by myself or walk alone without getting lost.  Now I feel like I can go out and solve any problem someone throws at me.  So you see what Alison states in her blog post is true and I am a great example to that point.  I stood in front of 800 or so people at SharePoint Conference in 2011 and spoke about a topic.  In 2007 I would have hidden or stuttered the entire time.  I have now spoken at over 70 events and user groups.  I am a top 25 influencer in my technology.  I was a most valued professional for years in a row in Microsoft SharePoint.  People are constantly trying to gain my time, so that they can pick my brain for solutions and other life problems.  I went from maybe five or six friends to over hundreds of friends in various cities across the globe.  I'm not saying it's an instant fame and it doesn't take a ton of work, but I have never looked back once at my life and regretted the choice I made in 2007.  It has lead me to a lot of other things in my life, including more positivity and happiness.  If anyone ever wants to contact me and pick my brain on a presentation go ahead.  If you want me to help you find the best meetup that suits you for that presentation I can try to help too (I might be a little more helpful in the Microsoft or iOS arenas though).  The best thing I can state is don't be scared just do it.  If you need an audience I can try to pencil it in my schedule.  I can't promise anything, but if you are in NYC I can at least try.

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• Gamify your Web

  - by Isabel F. Peñuelas

  Yesterday Valencia welcomed the Gamification World Congress that I follow virtually through #GWC2012. BBVA, Iberia, Ligeresa, Axe, Wayra, ESADE, GlaxoSmithKline, Macmillan, Gamisfaction, Nomaders, Blaffin were among the companies presenting success stories on gaming. It has been proved that people remember things easily when an emotion is created. The marketing expectations around Gamification techniques have a lot to do with Neuromarketing theories. There are a lot of expectations on internal enterprise Gamification. In the public Web some sectors are taking the lead on following the trend. The Gartner Analyst Brian Burke opened another Gamification recent event in Madrid remembering that “Gamification is mostly about Engagement”, and this can be applied both to customers or employees. Gamification and Banking The experience of the Spanish Financial Group BBVA that just launched BBVA Game was also presented a week ago at the BBVA Innovation Centre during the event “Gamification & Banking: a fad or a serious business?” . One of the objectives of the BBVA Game was to double the name of registered users. “People like the efficiency of the online channel want to keep a one-to-one contact with the brand”-explained Bernardo Crespo. Another interested data coming out the BBVA presentation was that “only 20% of Spanish users –out of the total holders of Bank Accounts in the country- is familiar with the use of a Web Site to consult their bank accounts”, the project aims also to reverse this situation helping people to learn making a heavy use of the Video in the gaming context. In general Banking presenters seem to agree that Gamification techniques are helping to increase the time spent on the Web. Gamification and Health Using Gamification techniques for chronic illness rehabilitation was another topic of the World Congress. Here you can find some ideas and experiences What can games do for the health (In Spanish) I have personally started my own mental-health gaming project at http://www.lumosity.com/ Gamification in the Enterprise I really recommend Reading this excellent post of Ultan ÓBroin my Introduction to Gamification and Applications. Employee´s motivation and learning are experiencing a 360º turn and it looks than some of us will become soon the Dragon of the year instead of the Employee of the Year. Using Web 2.0 Tools for Gamification Projects  What type of tools do we need for a quick-win Gamification project? To certain extend Gamification can be considered an evolution of the participative Web. Badging, avatars, points and awards, leader boards, progress charts, virtual currencies, gifting and giving challenges and quests are common components and elements. The Web is offering new development frameworks to that purpose as this Avatar Framework from Paypal or Badgeville to include in web applications. Besides, tools to create communities around a game are required to comment, share and vote players as well as for an efficient multimedia management. Due to its entirely open architecture, its community features, and its multimedia and imaging solutions is were I see WebCenter as a tool helping brands to success. Link to Sources & Recommended Readings YouTube Video of BBVAGame presentation Where To Apply Gamification In Your Incentive Jim Calhoun Cancer Challenge Ride and Walkh For my Spanish Readers El aburrimiento es el enemigo número uno del éxito

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• Does my use of the strategy pattern violate the fundamental MVC pattern in iOS?

  - by Goodsquirrel

  I'm about to use the 'strategy' pattern in my iOS app, but feel like my approach violates the somehow fundamental MVC pattern. My app is displaying visual "stories", and a Story consists (i.e. has @properties) of one Photo and one or more VisualEvent objects to represent e.g. animated circles or moving arrows on the photo. Each VisualEvent object therefore has a eventType @property, that might be e.g. kEventTypeCircle or kEventTypeArrow. All events have things in common, like a startTime @property, but differ in the way they are being drawn on the StoryPlayerView. Currently I'm trying to follow the MVC pattern and have a StoryPlayer object (my controller) that knows about both the model objects (like Story and all kinds of visual events) and the view object StoryPlayerView. To chose the right drawing code for each of the different visual event types, my StoryPlayer is using a switch statement. @implementation StoryPlayer // (...) - (void)showVisualEvent:(VisualEvent *)event onStoryPlayerView:storyPlayerView { switch (event.eventType) { case kEventTypeCircle: [self showCircleEvent:event onStoryPlayerView:storyPlayerView]; break; case kEventTypeArrow: [self showArrowDrawingEvent:event onStoryPlayerView:storyPlayerView]; break; // (...) } But switch statements for type checking are bad design, aren't they? According to Uncle Bob they lead to tight coupling and can and should almost always be replaced by polymorphism. Having read about the "Strategy"-Pattern in Head First Design Patterns, I felt this was a great way to get rid of my switch statement. So I changed the design like this: All specialized visual event types are now subclasses of an abstract VisualEvent class that has a showOnStoryPlayerView: method. @interface VisualEvent : NSObject - (void)showOnStoryPlayerView:(StoryPlayerView *)storyPlayerView; // abstract Each and every concrete subclass implements a concrete specialized version of this drawing behavior method. @implementation CircleVisualEvent - (void)showOnStoryPlayerView:(StoryPlayerView *)storyPlayerView { [storyPlayerView drawCircleAtPoint:self.position color:self.color lineWidth:self.lineWidth radius:self.radius]; } The StoryPlayer now simply calls the same method on all types of events. @implementation StoryPlayer - (void)showVisualEvent:(VisualEvent *)event onStoryPlayerView:storyPlayerView { [event showOnStoryPlayerView:storyPlayerView]; } The result seems to be great: I got rid of the switch statement, and if I ever have to add new types of VisualEvents in the future, I simply create new subclasses of VisualEvent. And I won't have to change anything in StoryPlayer. But of cause this approach violates the MVC pattern since now my model has to know about and depend on my view! Now my controller talks to my model and my model talks to the view calling methods on StoryPlayerView like drawCircleAtPoint:color:lineWidth:radius:. But this kind of calls should be controller code not model code, right?? Seems to me like I made things worse. I'm confused! Am I completely missing the point of the strategy pattern? Is there a better way to get rid of the switch statement without breaking model-view separation?

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• BizTalk 2009 - Architecture Decisions

  - by StuartBrierley

  In the first step towards implementing a BizTalk 2009 environment, from development through to live, I put forward a proposal that detailed the options available, as well as the costs and benefits associated with these options, to allow an informed discusion to take place with the business drivers and budget holders of the project.  This ultimately lead to a decision being made to implement an initial BizTalk Server 2009 environment using the Standard Edition of the product. It is my hope that in the long term, as projects require it and allow, we will be looking to implement my ideal recommendation of a multi-server enterprise level environment, but given the differences in cost and the likely initial work load for the environment this was not something that I could fully recommend at this time.  However, it must be noted that this decision was made in full awareness of the limits of the standard edition, and the business drivers of this project were made fully aware of the risks associated with running without the failover capabilities of the enterprise edition. When considering the creation of this new BizTalk Server 2009 environment, I have also recommended the creation of the following pre-production environments:   Usage Environment Development Development of solutions; Unit testing against technical specifications; Initial load testing; Testing of deployment packages;  Visual Studio; BizTalk; SQL; Client PCs/Laptops; Server environment similar to Live implementation; Test Testing of Solutions against business and technical requirements;  BizTalk; SQL; Server environment similar to Live implementation; Pseudo-Live As Live environment to allow testing against Live implementation; Acts as back-up hardware in case of failure of Live environment; BizTalk; SQL; Server environment identical to Live implementation; The creation of these differing environments allows for the separation of the various stages of the development cycle.  The development environment is for use when actively developing a solution, it is a potentially volatile environment whose state at any given time can not be guaranteed.  It allows developers to carry out initial tests in an environment that is similar to the live environment and also provides an area for the testing of deployment packages prior to any release to the test environment. The test environment is intended to be a semi-volatile environment that is similar to the live environment.  It will change periodically through the development of a solution (or solutions) but should be otherwise stable.  It allows for the continued testing of a solution against requirements without the worry that the environment is being actively changed by any ongoing development.  This separation of development and test is crucial in ensuring the quality and control of the tested solution. The pseudo-live environment should be considered to be an almost static environment.  It should mimic the live environment and can act as back up hardware in the case of live failure.  This environment acts as an area to allow for “as live” testing, where the performance and behaviour of the live solutions can be replicated.  There should be relatively few changes to this environment, with software releases limited to “release candidate” level releases prior to going live. Whereas the pseudo-live environment should always mimic the live environment, to save on costs the development and test servers could be implemented on lower specification hardware.  Consideration can also be given to the use of a virtual server environment to further reduce hardware costs in the development and test environments, indeed this virtual approach can also be extended to pseudo-live and live assuming the underlying technology is in place. Although there is no requirement for the development and test server environments to be identical to live, the overriding architecture implemented should be the same as in live and an understanding must be gained of the performance differences to be expected across the different environments.

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• How to develop RPG Damage Formulas?

  - by user127817

  I'm developing a classical 2d RPG (in a similar vein to final fantasy) and I was wondering if anyone had some advice on how to do damage formulas/links to resources/examples? I'll explain my current setup. Hopefully I'm not overdoing it with this question, and I apologize if my questions is too large/broad My Characters stats are composed of the following: enum Stat { HP = 0, MP = 1, SP = 2, Strength = 3, Vitality = 4, Magic = 5, Spirit = 6, Skill = 7, Speed = 8, //Speed/Agility are the same thing Agility = 8, Evasion = 9, MgEvasion = 10, Accuracy = 11, Luck = 12, }; Vitality is basically defense to physical attacks and spirit is defense to magic attacks. All stats have fixed maximums (9999 for HP, 999 for MP/SP and 255 for the rest). With abilities, the maximums can be increased (99999 for HP, 9999 for HP/SP, 999 for the rest) with typical values (at level 100) before/after abilities+equipment+etc will be 8000/20,000 for HP, 800/2000 for SP/MP, 180/350 for other stats Late game Enemy HP will typically be in the lower millions (with a super boss having the maximum of ~12 million). I was wondering how do people actually develop proper damage formulas that scale correctly? For instance, based on this data, using the damage formulas for Final Fantasy X as a base looked very promising. A full reference here http://www.gamefaqs.com/ps2/197344-final-fantasy-x/faqs/31381 but as a quick example: Str = 127, 'Attack' command used, enemy Def = 34. 1. Physical Damage Calculation: Step 1 ------------------------------------- [{(Stat^3 ÷ 32) + 32} x DmCon ÷16] Step 2 ---------------------------------------- [{(127^3 ÷ 32) + 32} x 16 ÷ 16] Step 3 -------------------------------------- [{(2048383 ÷ 32) + 32} x 16 ÷ 16] Step 4 --------------------------------------------------- [{(64011) + 32} x 1] Step 5 -------------------------------------------------------- [{(64043 x 1)}] Step 6 ---------------------------------------------------- Base Damage = 64043 Step 7 ----------------------------------------- [{(Def - 280.4)^2} ÷ 110] + 16 Step 8 ------------------------------------------ [{(34 - 280.4)^2} ÷ 110] + 16 Step 9 ------------------------------------------------- [(-246)^2) ÷ 110] + 16 Step 10 ---------------------------------------------------- [60516 ÷ 110] + 16 Step 11 ------------------------------------------------------------ [550] + 16 Step 12 ---------------------------------------------------------- DefNum = 566 Step 13 ---------------------------------------------- [BaseDmg * DefNum ÷ 730] Step 14 --------------------------------------------------- [64043 * 566 ÷ 730] Step 15 ------------------------------------------------------ [36248338 ÷ 730] Step 16 ------------------------------------------------- Base Damage 2 = 49655 Step 17 ------------ Base Damage 2 * {730 - (Def * 51 - Def^2 ÷ 11) ÷ 10} ÷ 730 Step 18 ---------------------- 49655 * {730 - (34 * 51 - 34^2 ÷ 11) ÷ 10} ÷ 730 Step 19 ------------------------- 49655 * {730 - (1734 - 1156 ÷ 11) ÷ 10} ÷ 730 Step 20 ------------------------------- 49655 * {730 - (1734 - 105) ÷ 10} ÷ 730 Step 21 ------------------------------------- 49655 * {730 - (1629) ÷ 10} ÷ 730 Step 22 --------------------------------------------- 49655 * {730 - 162} ÷ 730 Step 23 ----------------------------------------------------- 49655 * 568 ÷ 730 Step 24 -------------------------------------------------- Final Damage = 38635 I simply modified the dividers to include the attack rating of weapons and the armor rating of armor. Magic Damage is calculated as follows: Mag = 255, Ultima is used, enemy MDef = 1 Step 1 ----------------------------------- [DmCon * ([Stat^2 ÷ 6] + DmCon) ÷ 4] Step 2 ------------------------------------------ [70 * ([255^2 ÷ 6] + 70) ÷ 4] Step 3 ------------------------------------------ [70 * ([65025 ÷ 6] + 70) ÷ 4] Step 4 ------------------------------------------------ [70 * (10837 + 70) ÷ 4] Step 5 ----------------------------------------------------- [70 * (10907) ÷ 4] Step 6 ------------------------------------ Base Damage = 190872 [cut to 99999] Step 7 ---------------------------------------- [{(MDef - 280.4)^2} ÷ 110] + 16 Step 8 ------------------------------------------- [{(1 - 280.4)^2} ÷ 110] + 16 Step 9 ---------------------------------------------- [{(-279.4)^2} ÷ 110] + 16 Step 10 -------------------------------------------------- [(78064) ÷ 110] + 16 Step 11 ------------------------------------------------------------ [709] + 16 Step 12 --------------------------------------------------------- MDefNum = 725 Step 13 --------------------------------------------- [BaseDmg * MDefNum ÷ 730] Step 14 --------------------------------------------------- [99999 * 725 ÷ 730] Step 15 ------------------------------------------------- Base Damage 2 = 99314 Step 16 ---------- Base Damage 2 * {730 - (MDef * 51 - MDef^2 ÷ 11) ÷ 10} ÷ 730 Step 17 ------------------------ 99314 * {730 - (1 * 51 - 1^2 ÷ 11) ÷ 10} ÷ 730 Step 18 ------------------------------ 99314 * {730 - (51 - 1 ÷ 11) ÷ 10} ÷ 730 Step 19 --------------------------------------- 99314 * {730 - (49) ÷ 10} ÷ 730 Step 20 ----------------------------------------------------- 99314 * 725 ÷ 730 Step 21 -------------------------------------------------- Final Damage = 98633 The problem is that the formulas completely fall apart once stats start going above 255. In particular Defense values over 300 or so start generating really strange behavior. High Strength + Defense stats lead to massive negative values for instance. While I might be able to modify the formulas to work correctly for my use case, it'd probably be easier just to use a completely new formula. How do people actually develop damage formulas? I was considering opening excel and trying to build the formula that way (mapping Attack Stats vs. Defense Stats for instance) but I was wondering if there's an easier way? While I can't convey the full game mechanics of my game here, might someone be able to suggest a good starting place for building a damage formula? Thanks

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• How to Set Up Your Enterprise Social Organization?

  - by Richard Lefebvre

  By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• Personal Technology – Excel Tip: Comparing Excel Files

  - by Pinal Dave

  This guest post is by Vinod Kumar. Vinod Kumar has worked with SQL Server extensively since joining the industry over a decade ago. Working on various versionsfrom SQL Server 7.0, Oracle 7.3 and other database technologies – he now works with the Microsoft Technology Center (MTC) as a Technology Architect. Let us read the blog post in Vinod’s own voice. I have been writing about Excel Tips over my blog and thought it would be great to share one interesting tips here as a guest blog here. Assume a situation where you want to compare multiple excel files. Here is a typical scenario I have encountered as a common activity. Assume you are sending an Excel file with tons of data, formulae and multiple sheets. Now you are requesting your colleague to validate the file and if required change content for correctness. After receiving the file from your colleague, now you want to know what changes were made by this person to your document. Now here is a cool new addition to Excel 2013 that can help you achieve this task. To get to this option, click the INQUIRE Tab. Incase you don’t have the INQUIRE Tab, check Options using INQUIRE blog. In that post, we discuss all the other options of INQUIRE tab. Once you are on the INQUIRE Tab, select “Compare Files” button as shown in the figure above. This brings a dialog as below. If you are on Windows 8 or Windows 7 OS, search for an application called “Spreadsheet Compare 2013”. Ultimately both the options lead us to the same application. If you are using the stand alone app, once the App initializes, click the “Compare files” options from the toolbar. Make sure to give two different Excel files as shown in the figure above. After selecting the Excel Sheets, you can see the Compare tool has a number of other options to play from. We will talk about some of them later in this post. Just below our toolbar is a colorful side-by-side comparison of both our excel sheets. We can also see the various Tab’s from each file. There is a meaning for each of our color coding which will be discussed next. As you saw above, the color coding has a meaning. For example the bottom pane lists each of the color coding and most importantly each of the changes as compared side-by-side. The detailed information shown below can be exported using the “Export Results” options from the toolbar as a separate Excel Workbook or can be copied to clipboard to be used later. The final piece of the puzzle is to show a graphical view of these differences results based on each category. We cannot drill down per se, but this is a great way to know that the maximum changes seem to be based on “Cell Formats” and then few “Calculated Values” have changed. The INQUIRE option and Spreadsheet Compare 2013 tool is part of Excel 2013. So as you explore using the new version of Excel, there are many such hidden features that are worth exploring. Do let us know if you enjoyed learning a new feature today and I hope you will play around with this feature in your day-today challenges when working with Excel files. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Excel, Personal Technology

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• Using the RSSBus Salesforce Excel Add-In From Excel Macros (VBA)

  - by dataintegration

  The RSSBus Salesforce Excel Add-In makes it easy to retrieve and update data from Salesforce from within Microsoft Excel. In addition to the built-in wizards that make data manipulation possible without code, the full functionality of the RSSBus Excel Add-Ins is available programmatically with Excel Macros (VBA) and Excel Functions. This article shows how to write an Excel macro that can be used to perform bulk inserts into Salesforce. Although this article uses the Salesforce Excel Add-In as an example, the same process can be applied to any of the Excel Add-Ins available on our website. Step 1: Download and install the RSSBus Excel Add-In available on our website. Step 2: Open Excel and create place holder cells for the connection details that are needed from the macro. In this article, a spreadsheet will be created for batch inserts, and these cells will store the connection details, and will be used to report the job Id, the batch Id, and the batch status. Step 3: Switch to the Developer tab in Excel. Add a new button on the spreadsheet, and create a new macro associated with it. This macro will contain the code needed to insert a batch of rows into Salesforce. Step 4: Add a reference to the Excel Add-In by selecting Tools --> References --> RSSBus Excel Add-In. The macro functions of the Excel Add-In will be available once the reference has been added. The following code shows how to call a Stored Procedure. In this example, a job is created to insert Leads by calling the CreateJob stored procedure. CreateJob returns a jobId that can be used to upload a large number of Leads in one transaction. Note the use of cells B1, B2, B3, and B4 that were created in Step 2 to read the connection settings from the Excel SpreadSheet and to write out the status of the procedure. methodName = "CreateJob" module.SetProviderName ("Salesforce") nameArray = Array("ObjectName", "Action", "ConcurrencyMode") valueArray = Array("Lead", "insert", "Serial") user = Range("B1").value pass = Range("B2").value atoken = Range("B3").value If (Not user = "" And Not pass = "" And Not atoken = "") Then module.SetConnectionString ("User=" + user + ";Password=" + pass + ";Access Token=" + atoken + ";") If module.CallSP(methodName, nameArray, valueArray) Then Dim ColumnCount As Integer ColumnCount = module.GetColumnCount Dim idIndex As Integer For Count = 0 To ColumnCount - 1 Dim colName As String colName = module.GetColumnName(Count) If module.GetColumnName(Count) = "id" Then idIndex = Count End If Next While (Not module.EOF) Range("B4").value = module.GetValue(idIndex) module.MoveNext Wend Else MsgBox "The CreateJob query failed." End If Exit Sub Else MsgBox "Please specify the connection details." Exit Sub End If Error: MsgBox "ERROR: " & Err.Description Step 5: Add the code to your macro. If you use the code above, you can check the results at Salesforce.com. They can be seen at Administration Setup -> Monitoring -> Bulk Data Load Jobs. Download the attached sample file for a more complete demo. Distributing an Excel File With Macros An Excel file with macros is saved using the .xlms extension. The code for the macro remains in the Excel file, and you can distribute your Excel file to any machine where the RSSBus Salesforce Excel Add-In is already installed. Macro Sample File Please download the fully functional sample excel file that includes the code referenced here. You will also need the RSSBus Excel Add-In to make the connection. You can download a free trial here. Note: You may get an error message stating: "Can't find project or library." in Excel 2007, since this example is made using Excel 2010. To resolve this, navigate to Tools -> References and uncheck the "MISSING: RSSBus Excel Add-In", then scroll down and check the "RSSBus Excel Add-In" listed below it.

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• Software Architecture verses Software Design

  Recently, I was asked what the differences between software architecture and software design are. At a very superficial level both architecture and design seem to mean relatively the same thing. However, if we examine both of these terms further we will find that they are in fact very different due to the level of details they encompass. Software Architecture can be defined as the essence of an application because it deals with high level concepts that do not include any details as to how they will be implemented. To me this gives stakeholders a view of a system or application as if someone was viewing the earth from outer space. At this distance only very basic elements of the earth can be detected like land, weather and water. As the viewer comes closer to earth the details in this view start to become more defined. Details about the earth’s surface will start to actually take form as well as mane made structures will be detected. The process of transitioning a view from outer space to inside our earth’s atmosphere is similar to how an architectural concept is transformed to an architectural design. From this vantage point stakeholders can start to see buildings and other structures as if they were looking out of a small plane window. This distance is still high enough to see a large area of the earth’s surface while still being able to see some details about the surface. This viewing point is very similar to the actual design process of an application in that it takes the very high level architectural concept or concepts and applies concrete design details to form a software design that encompasses the actual implementation details in the form of responsibilities and functions. Examples of these details include: interfaces, components, data, and connections. In review, software architecture deals with high level concepts without regard to any implementation details. Software design on the other hand takes high level concepts and applies concrete details so that software can be implemented. As part of the transition between software architecture to the creation of software design an evaluation on the architecture is recommended. There are several benefits to including this step as part of the transition process. It allows for projects to ensure that they are on the correct path as to meeting the stakeholder’s requirement goals, identifies possible cost savings and can be used to find missing or nonspecific requirements that cause ambiguity in a design. In the book “Evaluating Software Architectures: Methods and Case Studies”, they define key benefits to adding an architectural review process to ensure that an architecture is ready to move on to the design phase. Benefits to evaluating software architecture: Gathers all stakeholders to communicate about the project Goals are clearly defined in regards to the creation or validation of specific requirements Goals are prioritized so that when conflicts occur decisions will be made based on goal priority Defines a clear expectation of the architecture so that all stakeholders have a keen understanding of the project Ensures high quality documentation of the architecture Enables discoveries of architectural reuse  Increases the quality of architecture practices. I can remember a few projects that I worked on that could have really used an architectural review prior to being passed on to developers. This project was to create some new advertising space on the company’s website in order to sell space based on the location and some other criteria. I was one of the developer selected to lead this project and I was given a high level design concept and a long list of ever changing requirements due to the fact that sales department had no clear direction as to what exactly the project was going to do or how they were going to bill the clients once they actually agreed to purchase the Ad space. In my personal opinion IT should have pushed back to have the requirements further articulated instead of forcing programmers to code blindly attempting to build such an ambiguous project.  Unfortunately, we had to suffer with this project for about 4 months when it should have only taken 1.5 to complete due to the constantly changing and unclear requirements. References  Clements, P., Kazman, R., & Klein, M. (2002). Evaluating Software Architectures. Westford, Massachusetts: Courier Westford. 

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• A quick look at: sys.dm_os_buffer_descriptors

  - by Jonathan Allen

  SQL Server places data into cache as it reads it from disk so as to speed up future queries. This dmv lets you see how much data is cached at any given time and knowing how this changes over time can help you ensure your servers run smoothly and are adequately resourced to run your systems. This dmv gives the number of cached pages in the buffer pool along with the database id that they relate to: USE [tempdb] GO SELECT COUNT(*) AS cached_pages_count , CASE database_id WHEN 32767 THEN 'ResourceDb' ELSE DB_NAME(database_id) END AS Database_name FROM sys.dm_os_buffer_descriptors GROUP BY DB_NAME(database_id) , database_id ORDER BY cached_pages_count DESC; This gives you results which are quite useful, but if you add a new column with the code: …to convert the pages value to show a MB value then they become more relevant and meaningful. To see how your server reacts to queries, start up SSMS and connect to a test server and database – mine is called AdventureWorks2008. Make sure you start from a know position by running: -- Only run this on a test server otherwise your production server's-- performance may drop off a cliff and your phone will start ringing. DBCC DROPCLEANBUFFERS GO Now we can run a query that would normally turn a DBA’s hair white: USE [AdventureWorks2008] go SELECT * FROM [Sales].[SalesOrderDetail] AS sod INNER JOIN [Sales].[SalesOrderHeader] AS soh ON [sod].[SalesOrderID] = [soh].[SalesOrderID] …and then check our cache situation: A nice low figure – not! Almost 2000 pages of data in cache equating to approximately 15MB. Luckily these tables are quite narrow; if this had been on a table with more columns then this could be even more dramatic. So, let’s make our query more efficient. After resetting the cache with the DROPCLEANBUFFERS and FREEPROCCACHE code above, we’ll only select the columns we want and implement a WHERE predicate to limit the rows to a specific customer. SELECT [sod].[OrderQty] , [sod].[ProductID] , [soh].[OrderDate] , [soh].[CustomerID] FROM [Sales].[SalesOrderDetail] AS sod INNER JOIN [Sales].[SalesOrderHeader] AS soh ON [sod].[SalesOrderID] = [soh].[SalesOrderID] WHERE [soh].[CustomerID] = 29722 …and check our effect cache: Now that is more sympathetic to our server and the other systems sharing its resources. I can hear you asking: “What has this got to do with logging, Jonathan?” Well, a smart DBA will keep an eye on this metric on their servers so they know how their hardware is coping and be ready to investigate anomalies so that no ‘disruptive’ code starts to unsettle things. Capturing this information over a period of time can lead you to build a picture of how a database relies on the cache and how it interacts with other databases. This might allow you to decide on appropriate schedules for over night jobs or otherwise balance the work of your server. You could schedule this job to run with a SQL Agent job and store the data in your DBA’s database by creating a table with: IF OBJECT_ID('CachedPages') IS NOT NULL DROP TABLE CachedPages CREATE TABLE CachedPages ( cached_pages_count INT , MB INT , Database_Name VARCHAR(256) , CollectedOn DATETIME DEFAULT GETDATE() ) …and then filling it with: INSERT INTO [dbo].[CachedPages] ( [cached_pages_count] , [MB] , [Database_Name] ) SELECT COUNT(*) AS cached_pages_count , ( COUNT(*) * 8.0 ) / 1024 AS MB , CASE database_id WHEN 32767 THEN 'ResourceDb' ELSE DB_NAME(database_id) END AS Database_name FROM sys.dm_os_buffer_descriptors GROUP BY database_id After this has been left logging your system metrics for a while you can easily see how your databases use the cache over time and may see some spikes that warrant your attention. This sort of logging can be applied to all sorts of server statistics so that you can gather information that will give you baseline data on how your servers are performing. This means that when you get a problem you can see what statistics are out of their normal range and target you efforts to resolve the issue more rapidly.

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• Oracle's PeopleSoft Customer Advisory Boards Convene to Discuss Roadmap at Pleasanton Campus

  - by john.webb(at)oracle.com

  Last week we hosted all of the PeopleSoft CABs (Customer Advisory Boards) at our Pleasanton Development Center to review our detailed designs for future Feature Packs, PeopleSoft 9.2, and beyond. Over 150 customers from 79 companies attended representing a variety of industries, geographies, and company sizes. The PeopleSoft team relies heavily on this group to provide key input on our roadmap for applications as well as technology direction. A good product strategy is one part well thought out idea with many handfuls of customer validation, and very often our best ideas originate from these customer discussions. While the individual CABs have frequent interactions with our teams, it's always great to have all of them in one place and in person. Our attendance was up from last year which I attribute to two things: (1) More interest as a result of PeopleSoft 9.1 upgrade; (2) An improving economy allowing for more travel. Maybe we should index the second item meeting-to-meeting and use it as a market indicator - we'll see! We kicked off the day one session with an overview of the PeopleSoft Roadmap and I outlined our strategy around Feature Packs and PeopleSoft 9.2. Given the high adoption rate of PeopleSoft 9.1 (over 4x that of 9.0 given the same time lapse since the release date), there was a lot of interest around the 9.1 Feature Packs as a vehicle for continuous value. We provided examples of our 3 central design themes: Simplicity, Productivity, and lower TCO, including those already delivered via Feature Packs in 2010. A great example of this is the Company Directory feature in PeopleSoft HCM. The configuration capabilities and the new actionable links our CAB advised us on last Spring were made available to all customers late last year. We reviewed many more future Navigation changes that will fundamentally change the way users interact with PeopleSoft. Our old friend, the menu tree, is being relegated from center stage to a bit part, with new concepts like Activity Guides, Train Stops, Related Actions, Work Centers, Collaborative Workspaces, and Secure Enterprise Search bringing users what they need in a contextual, role based manner with fewer clicks. Paco Aubrejuan, our PeopleSoft GM, and Steve Miranda, the SVP for Fusion Applications, then discussed our plans around Oracle's Application Investment Strategy.  This included our continued investment in developing both PeopleSoft and Fusion as well as the co-existence strategy with new Fusion Apps integrating to PeopleSoft Apps. Should you want to view this presentation, a recording is available. Jeff Robbins, our lead PeopleTools Strategist, provided the roadmap for PeopleTools and discussed our continuing plan to deliver annual releases to further evolve the user experience. Numerous examples were highlighted with the Navigation techniques I mentioned previously. Jeff also provided a lot of food for thought around Lifecycle Management topics and how to remain current on releases with a  lower cost of ownership. Dennis Mesler, from Boise, was the guest speaker in this slot, who spoke about the new PeopleSoft Test Framework (PTF). Regression Testing is a key cost component when product updates are applied. This new tool (which is free to all PeopleSoft customers as part of PeopleTools 8.51) provides a meta data driven approach to recording and executing test scripts. Coupled with what our Usage Monitor enables, PTF provides our customers a powerful tool to lower costs and manage product updates more efficiently and at the time of their choosing. Beyond the general session, we broke out into the individual CABs: HCM, Financials, ESA/ALM, SRM, SCM, CRM, and PeopleTools/ Technology. A day and half of very engaging discussions around our plans took place for each product pillar. More about that to follow in future posts.      We capped the first day with a reception sponsored by our partners: InfoSys, SmartERP (represented by Doris Wong), and Grey Sparling  Solutions (represented by Chris Heller and Larry Grey). Great to see these old friends actively engaged in the very busy PeopleSoft ecosystem!   Jeff Robbins previews the roadmap for PeopleTools with the PeopleSoft CAB  

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• F# and the rose-tinted reflection

  - by CliveT

  We're already seeing increasing use of many cores on client desktops. It is a change that has been long predicted. It is not just a change in architecture, but our notions of efficiency in a program. No longer can we focus on the asymptotic complexity of an algorithm by counting the steps that a single core processor would take to execute it. Instead we'll soon be more concerned about the scalability of the algorithm and how well we can increase the performance as we increase the number of cores. This may even lead us to throw away our most efficient algorithms, and switch to less efficient algorithms that scale better. We might even be willing to waste cycles in order to speculatively execute at the algorithm rather than the hardware level. State is the big headache in this parallel world. At the hardware level, main memory doesn't necessarily contain the definitive value corresponding to a particular address. An update to a location might still be held in a CPU's local cache and it might be some time before the value gets propagated. To get the latest value, and the notion of "latest" takes a lot of defining in this world of rapidly mutating state, the CPUs may well need to communicate to decide who has the definitive value of a particular address in order to avoid lost updates. At the user program level, this means programmers will need to lock objects before modifying them, or attempt to avoid the overhead of locking by understanding the memory models at a very deep level. I think it's this need to avoid statefulness that has led to the recent resurgence of interest in functional languages. In the 1980s, functional languages started getting traction when research was carried out into how programs in such languages could be auto-parallelised. Sadly, the impracticality of some of the languages, the overheads of communication during this parallel execution, and rapid improvements in compiler technology on stock hardware meant that the functional languages fell by the wayside. The one thing that these languages were good at was getting rid of implicit state, and this single idea seems like a solution to the problems we are going to face in the coming years. Whether these languages will catch on is hard to predict. The mindset for writing a program in a functional language is really very different from the way that object-oriented problem decomposition happens - one has to focus on the verbs instead of the nouns, which takes some getting used to. There are a number of hybrid functional/object languages that have been becoming more popular in recent times. These half-way houses make it easy to use functional ideas for some parts of the program while still allowing access to the underlying object-focused platform without a great deal of impedance mismatch. One example is F# running on the CLR which, in Visual Studio 2010, has because a first class member of the pack. Inside Visual Studio 2010, the tooling for F# has improved to the point where it is easy to set breakpoints and watch values change while debugging at the source level. In my opinion, it is the tooling support that will enable the widespread adoption of functional languages - without this support, people will put off any transition into the functional world for as long as they possibly can. Without tool support it will make it hard to learn these languages. One tool that doesn't currently support F# is Reflector. The idea of decompiling IL to a functional language is daunting, but F# is potentially so important I couldn't dismiss the idea. As I'm currently developing Reflector 6.5, I thought it wise to take four days just to see how far I could get in doing so, even if it achieved little more than to be clearer on how much was possible, and how long it might take. You can read what happened here, and of the insights it gave us on ways to improve the tool.

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• SQLAuthority News – Learning Never Ends – Becoming Student Again

  - by pinaldave

  From my past few blog posts you may see a pattern – learning.  I finished my own college education a few years ago, but I firmly believe that learning should never stop.  We can learn on the job, or from outside reading, but we should always try to be learning new things.  It keeps the brain sharp!  In fact, I often find myself learning new things from reviewing old material.  If you have been reading my blog lately, you will recognize the name Koenig Solutions. You might also be rolling your eyes at me and my enthusiasm for learning and training.  College was hard work, why continue it?  Didn’t we all get educations so that we could get jobs and go on vacation? Of course, having a job means that you cannot take vacations all the time.  I have often asked my friend who owns Koenig, jokingly, when he is going to open a Koenig center in Bangalore. I relocated to Bangalore 1.5 years ago, so I wanted a center I could walk to anytime.  Last week I was very happy to hear that they have opened a center in Bangalore. Pinal Dave at Friend’s Company I could not let a new center open without visiting it and congratulating my friend, so I recently stopped by.  I was immediately taken by the desire to go back to “school” and learn something new.  I have signed up to take a continuing education course through the new Koenig center and here is the exciting part: I will be blogging about it so that you all can be inspired to learn, too!  Keep checking back here for further updates and blog posts about my learning experience. However, what is the fun to attend the session in the town where you stay. I indeed visited their center in Bangalore but I have opted to learn the course in another city. Well, more information about the same in near future. Pinal Dave is going to be a student again Honestly, why not learn new things and become more confident?  When we have more education we will become better at our jobs, which can lead to more confidence and efficiency, but may also have more physical rewards – like a raise or promotion.  We don’t always have to focus on shallow rewards like money and recognition, so think about how much more you will enjoy your work when you know more about it.  Koenig is offering training for new certificates in SQL Server 2012, and I am planning on investigating these for sure. I feel good that I am going to be a student again and will be learning new stuff. As I said I will blog my experience as I go. I hope that my continuing education blog posts will inspire you, my readers, to go out and learn more.  I am serious about my education and my goal is to prove how serious I am here, on my blog. I am a big fan of Learning and Sharing and I hope this series will inspire you to learn new technology which can help you progress in your career and help balance your life with work. Note: This blog post is about what inspired me to sign up for learning course. Becoming student should be the attitude of a lifetime. This post is not about a career change. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

  - by Richard Lefebvre

  More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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