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  • Advanced TSQL Tuning: Why Internals Knowledge Matters

    - by Paul White
    There is much more to query tuning than reducing logical reads and adding covering nonclustered indexes.  Query tuning is not complete as soon as the query returns results quickly in the development or test environments.  In production, your query will compete for memory, CPU, locks, I/O and other resources on the server.  Today’s entry looks at some tuning considerations that are often overlooked, and shows how deep internals knowledge can help you write better TSQL. As always, we’ll need some example data.  In fact, we are going to use three tables today, each of which is structured like this: Each table has 50,000 rows made up of an INTEGER id column and a padding column containing 3,999 characters in every row.  The only difference between the three tables is in the type of the padding column: the first table uses CHAR(3999), the second uses VARCHAR(MAX), and the third uses the deprecated TEXT type.  A script to create a database with the three tables and load the sample data follows: USE master; GO IF DB_ID('SortTest') IS NOT NULL DROP DATABASE SortTest; GO CREATE DATABASE SortTest COLLATE LATIN1_GENERAL_BIN; GO ALTER DATABASE SortTest MODIFY FILE ( NAME = 'SortTest', SIZE = 3GB, MAXSIZE = 3GB ); GO ALTER DATABASE SortTest MODIFY FILE ( NAME = 'SortTest_log', SIZE = 256MB, MAXSIZE = 1GB, FILEGROWTH = 128MB ); GO ALTER DATABASE SortTest SET ALLOW_SNAPSHOT_ISOLATION OFF ; ALTER DATABASE SortTest SET AUTO_CLOSE OFF ; ALTER DATABASE SortTest SET AUTO_CREATE_STATISTICS ON ; ALTER DATABASE SortTest SET AUTO_SHRINK OFF ; ALTER DATABASE SortTest SET AUTO_UPDATE_STATISTICS ON ; ALTER DATABASE SortTest SET AUTO_UPDATE_STATISTICS_ASYNC ON ; ALTER DATABASE SortTest SET PARAMETERIZATION SIMPLE ; ALTER DATABASE SortTest SET READ_COMMITTED_SNAPSHOT OFF ; ALTER DATABASE SortTest SET MULTI_USER ; ALTER DATABASE SortTest SET RECOVERY SIMPLE ; USE SortTest; GO CREATE TABLE dbo.TestCHAR ( id INTEGER IDENTITY (1,1) NOT NULL, padding CHAR(3999) NOT NULL,   CONSTRAINT [PK dbo.TestCHAR (id)] PRIMARY KEY CLUSTERED (id), ) ; CREATE TABLE dbo.TestMAX ( id INTEGER IDENTITY (1,1) NOT NULL, padding VARCHAR(MAX) NOT NULL,   CONSTRAINT [PK dbo.TestMAX (id)] PRIMARY KEY CLUSTERED (id), ) ; CREATE TABLE dbo.TestTEXT ( id INTEGER IDENTITY (1,1) NOT NULL, padding TEXT NOT NULL,   CONSTRAINT [PK dbo.TestTEXT (id)] PRIMARY KEY CLUSTERED (id), ) ; -- ============= -- Load TestCHAR (about 3s) -- ============= INSERT INTO dbo.TestCHAR WITH (TABLOCKX) ( padding ) SELECT padding = REPLICATE(CHAR(65 + (Data.n % 26)), 3999) FROM ( SELECT TOP (50000) n = ROW_NUMBER() OVER (ORDER BY (SELECT 0)) - 1 FROM master.sys.columns C1, master.sys.columns C2, master.sys.columns C3 ORDER BY n ASC ) AS Data ORDER BY Data.n ASC ; -- ============ -- Load TestMAX (about 3s) -- ============ INSERT INTO dbo.TestMAX WITH (TABLOCKX) ( padding ) SELECT CONVERT(VARCHAR(MAX), padding) FROM dbo.TestCHAR ORDER BY id ; -- ============= -- Load TestTEXT (about 5s) -- ============= INSERT INTO dbo.TestTEXT WITH (TABLOCKX) ( padding ) SELECT CONVERT(TEXT, padding) FROM dbo.TestCHAR ORDER BY id ; -- ========== -- Space used -- ========== -- EXECUTE sys.sp_spaceused @objname = 'dbo.TestCHAR'; EXECUTE sys.sp_spaceused @objname = 'dbo.TestMAX'; EXECUTE sys.sp_spaceused @objname = 'dbo.TestTEXT'; ; CHECKPOINT ; That takes around 15 seconds to run, and shows the space allocated to each table in its output: To illustrate the points I want to make today, the example task we are going to set ourselves is to return a random set of 150 rows from each table.  The basic shape of the test query is the same for each of the three test tables: SELECT TOP (150) T.id, T.padding FROM dbo.Test AS T ORDER BY NEWID() OPTION (MAXDOP 1) ; Test 1 – CHAR(3999) Running the template query shown above using the TestCHAR table as the target, we find that the query takes around 5 seconds to return its results.  This seems slow, considering that the table only has 50,000 rows.  Working on the assumption that generating a GUID for each row is a CPU-intensive operation, we might try enabling parallelism to see if that speeds up the response time.  Running the query again (but without the MAXDOP 1 hint) on a machine with eight logical processors, the query now takes 10 seconds to execute – twice as long as when run serially. Rather than attempting further guesses at the cause of the slowness, let’s go back to serial execution and add some monitoring.  The script below monitors STATISTICS IO output and the amount of tempdb used by the test query.  We will also run a Profiler trace to capture any warnings generated during query execution. DECLARE @read BIGINT, @write BIGINT ; SELECT @read = SUM(num_of_bytes_read), @write = SUM(num_of_bytes_written) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; SET STATISTICS IO ON ; SELECT TOP (150) TC.id, TC.padding FROM dbo.TestCHAR AS TC ORDER BY NEWID() OPTION (MAXDOP 1) ; SET STATISTICS IO OFF ; SELECT tempdb_read_MB = (SUM(num_of_bytes_read) - @read) / 1024. / 1024., tempdb_write_MB = (SUM(num_of_bytes_written) - @write) / 1024. / 1024., internal_use_MB = ( SELECT internal_objects_alloc_page_count / 128.0 FROM sys.dm_db_task_space_usage WHERE session_id = @@SPID ) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; Let’s take a closer look at the statistics and query plan generated from this: Following the flow of the data from right to left, we see the expected 50,000 rows emerging from the Clustered Index Scan, with a total estimated size of around 191MB.  The Compute Scalar adds a column containing a random GUID (generated from the NEWID() function call) for each row.  With this extra column in place, the size of the data arriving at the Sort operator is estimated to be 192MB. Sort is a blocking operator – it has to examine all of the rows on its input before it can produce its first row of output (the last row received might sort first).  This characteristic means that Sort requires a memory grant – memory allocated for the query’s use by SQL Server just before execution starts.  In this case, the Sort is the only memory-consuming operator in the plan, so it has access to the full 243MB (248,696KB) of memory reserved by SQL Server for this query execution. Notice that the memory grant is significantly larger than the expected size of the data to be sorted.  SQL Server uses a number of techniques to speed up sorting, some of which sacrifice size for comparison speed.  Sorts typically require a very large number of comparisons, so this is usually a very effective optimization.  One of the drawbacks is that it is not possible to exactly predict the sort space needed, as it depends on the data itself.  SQL Server takes an educated guess based on data types, sizes, and the number of rows expected, but the algorithm is not perfect. In spite of the large memory grant, the Profiler trace shows a Sort Warning event (indicating that the sort ran out of memory), and the tempdb usage monitor shows that 195MB of tempdb space was used – all of that for system use.  The 195MB represents physical write activity on tempdb, because SQL Server strictly enforces memory grants – a query cannot ‘cheat’ and effectively gain extra memory by spilling to tempdb pages that reside in memory.  Anyway, the key point here is that it takes a while to write 195MB to disk, and this is the main reason that the query takes 5 seconds overall. If you are wondering why using parallelism made the problem worse, consider that eight threads of execution result in eight concurrent partial sorts, each receiving one eighth of the memory grant.  The eight sorts all spilled to tempdb, resulting in inefficiencies as the spilled sorts competed for disk resources.  More importantly, there are specific problems at the point where the eight partial results are combined, but I’ll cover that in a future post. CHAR(3999) Performance Summary: 5 seconds elapsed time 243MB memory grant 195MB tempdb usage 192MB estimated sort set 25,043 logical reads Sort Warning Test 2 – VARCHAR(MAX) We’ll now run exactly the same test (with the additional monitoring) on the table using a VARCHAR(MAX) padding column: DECLARE @read BIGINT, @write BIGINT ; SELECT @read = SUM(num_of_bytes_read), @write = SUM(num_of_bytes_written) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; SET STATISTICS IO ON ; SELECT TOP (150) TM.id, TM.padding FROM dbo.TestMAX AS TM ORDER BY NEWID() OPTION (MAXDOP 1) ; SET STATISTICS IO OFF ; SELECT tempdb_read_MB = (SUM(num_of_bytes_read) - @read) / 1024. / 1024., tempdb_write_MB = (SUM(num_of_bytes_written) - @write) / 1024. / 1024., internal_use_MB = ( SELECT internal_objects_alloc_page_count / 128.0 FROM sys.dm_db_task_space_usage WHERE session_id = @@SPID ) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; This time the query takes around 8 seconds to complete (3 seconds longer than Test 1).  Notice that the estimated row and data sizes are very slightly larger, and the overall memory grant has also increased very slightly to 245MB.  The most marked difference is in the amount of tempdb space used – this query wrote almost 391MB of sort run data to the physical tempdb file.  Don’t draw any general conclusions about VARCHAR(MAX) versus CHAR from this – I chose the length of the data specifically to expose this edge case.  In most cases, VARCHAR(MAX) performs very similarly to CHAR – I just wanted to make test 2 a bit more exciting. MAX Performance Summary: 8 seconds elapsed time 245MB memory grant 391MB tempdb usage 193MB estimated sort set 25,043 logical reads Sort warning Test 3 – TEXT The same test again, but using the deprecated TEXT data type for the padding column: DECLARE @read BIGINT, @write BIGINT ; SELECT @read = SUM(num_of_bytes_read), @write = SUM(num_of_bytes_written) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; SET STATISTICS IO ON ; SELECT TOP (150) TT.id, TT.padding FROM dbo.TestTEXT AS TT ORDER BY NEWID() OPTION (MAXDOP 1, RECOMPILE) ; SET STATISTICS IO OFF ; SELECT tempdb_read_MB = (SUM(num_of_bytes_read) - @read) / 1024. / 1024., tempdb_write_MB = (SUM(num_of_bytes_written) - @write) / 1024. / 1024., internal_use_MB = ( SELECT internal_objects_alloc_page_count / 128.0 FROM sys.dm_db_task_space_usage WHERE session_id = @@SPID ) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; This time the query runs in 500ms.  If you look at the metrics we have been checking so far, it’s not hard to understand why: TEXT Performance Summary: 0.5 seconds elapsed time 9MB memory grant 5MB tempdb usage 5MB estimated sort set 207 logical reads 596 LOB logical reads Sort warning SQL Server’s memory grant algorithm still underestimates the memory needed to perform the sorting operation, but the size of the data to sort is so much smaller (5MB versus 193MB previously) that the spilled sort doesn’t matter very much.  Why is the data size so much smaller?  The query still produces the correct results – including the large amount of data held in the padding column – so what magic is being performed here? TEXT versus MAX Storage The answer lies in how columns of the TEXT data type are stored.  By default, TEXT data is stored off-row in separate LOB pages – which explains why this is the first query we have seen that records LOB logical reads in its STATISTICS IO output.  You may recall from my last post that LOB data leaves an in-row pointer to the separate storage structure holding the LOB data. SQL Server can see that the full LOB value is not required by the query plan until results are returned, so instead of passing the full LOB value down the plan from the Clustered Index Scan, it passes the small in-row structure instead.  SQL Server estimates that each row coming from the scan will be 79 bytes long – 11 bytes for row overhead, 4 bytes for the integer id column, and 64 bytes for the LOB pointer (in fact the pointer is rather smaller – usually 16 bytes – but the details of that don’t really matter right now). OK, so this query is much more efficient because it is sorting a very much smaller data set – SQL Server delays retrieving the LOB data itself until after the Sort starts producing its 150 rows.  The question that normally arises at this point is: Why doesn’t SQL Server use the same trick when the padding column is defined as VARCHAR(MAX)? The answer is connected with the fact that if the actual size of the VARCHAR(MAX) data is 8000 bytes or less, it is usually stored in-row in exactly the same way as for a VARCHAR(8000) column – MAX data only moves off-row into LOB storage when it exceeds 8000 bytes.  The default behaviour of the TEXT type is to be stored off-row by default, unless the ‘text in row’ table option is set suitably and there is room on the page.  There is an analogous (but opposite) setting to control the storage of MAX data – the ‘large value types out of row’ table option.  By enabling this option for a table, MAX data will be stored off-row (in a LOB structure) instead of in-row.  SQL Server Books Online has good coverage of both options in the topic In Row Data. The MAXOOR Table The essential difference, then, is that MAX defaults to in-row storage, and TEXT defaults to off-row (LOB) storage.  You might be thinking that we could get the same benefits seen for the TEXT data type by storing the VARCHAR(MAX) values off row – so let’s look at that option now.  This script creates a fourth table, with the VARCHAR(MAX) data stored off-row in LOB pages: CREATE TABLE dbo.TestMAXOOR ( id INTEGER IDENTITY (1,1) NOT NULL, padding VARCHAR(MAX) NOT NULL,   CONSTRAINT [PK dbo.TestMAXOOR (id)] PRIMARY KEY CLUSTERED (id), ) ; EXECUTE sys.sp_tableoption @TableNamePattern = N'dbo.TestMAXOOR', @OptionName = 'large value types out of row', @OptionValue = 'true' ; SELECT large_value_types_out_of_row FROM sys.tables WHERE [schema_id] = SCHEMA_ID(N'dbo') AND name = N'TestMAXOOR' ; INSERT INTO dbo.TestMAXOOR WITH (TABLOCKX) ( padding ) SELECT SPACE(0) FROM dbo.TestCHAR ORDER BY id ; UPDATE TM WITH (TABLOCK) SET padding.WRITE (TC.padding, NULL, NULL) FROM dbo.TestMAXOOR AS TM JOIN dbo.TestCHAR AS TC ON TC.id = TM.id ; EXECUTE sys.sp_spaceused @objname = 'dbo.TestMAXOOR' ; CHECKPOINT ; Test 4 – MAXOOR We can now re-run our test on the MAXOOR (MAX out of row) table: DECLARE @read BIGINT, @write BIGINT ; SELECT @read = SUM(num_of_bytes_read), @write = SUM(num_of_bytes_written) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; SET STATISTICS IO ON ; SELECT TOP (150) MO.id, MO.padding FROM dbo.TestMAXOOR AS MO ORDER BY NEWID() OPTION (MAXDOP 1, RECOMPILE) ; SET STATISTICS IO OFF ; SELECT tempdb_read_MB = (SUM(num_of_bytes_read) - @read) / 1024. / 1024., tempdb_write_MB = (SUM(num_of_bytes_written) - @write) / 1024. / 1024., internal_use_MB = ( SELECT internal_objects_alloc_page_count / 128.0 FROM sys.dm_db_task_space_usage WHERE session_id = @@SPID ) FROM tempdb.sys.database_files AS DBF JOIN sys.dm_io_virtual_file_stats(2, NULL) AS FS ON FS.file_id = DBF.file_id WHERE DBF.type_desc = 'ROWS' ; TEXT Performance Summary: 0.3 seconds elapsed time 245MB memory grant 0MB tempdb usage 193MB estimated sort set 207 logical reads 446 LOB logical reads No sort warning The query runs very quickly – slightly faster than Test 3, and without spilling the sort to tempdb (there is no sort warning in the trace, and the monitoring query shows zero tempdb usage by this query).  SQL Server is passing the in-row pointer structure down the plan and only looking up the LOB value on the output side of the sort. The Hidden Problem There is still a huge problem with this query though – it requires a 245MB memory grant.  No wonder the sort doesn’t spill to tempdb now – 245MB is about 20 times more memory than this query actually requires to sort 50,000 records containing LOB data pointers.  Notice that the estimated row and data sizes in the plan are the same as in test 2 (where the MAX data was stored in-row). The optimizer assumes that MAX data is stored in-row, regardless of the sp_tableoption setting ‘large value types out of row’.  Why?  Because this option is dynamic – changing it does not immediately force all MAX data in the table in-row or off-row, only when data is added or actually changed.  SQL Server does not keep statistics to show how much MAX or TEXT data is currently in-row, and how much is stored in LOB pages.  This is an annoying limitation, and one which I hope will be addressed in a future version of the product. So why should we worry about this?  Excessive memory grants reduce concurrency and may result in queries waiting on the RESOURCE_SEMAPHORE wait type while they wait for memory they do not need.  245MB is an awful lot of memory, especially on 32-bit versions where memory grants cannot use AWE-mapped memory.  Even on a 64-bit server with plenty of memory, do you really want a single query to consume 0.25GB of memory unnecessarily?  That’s 32,000 8KB pages that might be put to much better use. The Solution The answer is not to use the TEXT data type for the padding column.  That solution happens to have better performance characteristics for this specific query, but it still results in a spilled sort, and it is hard to recommend the use of a data type which is scheduled for removal.  I hope it is clear to you that the fundamental problem here is that SQL Server sorts the whole set arriving at a Sort operator.  Clearly, it is not efficient to sort the whole table in memory just to return 150 rows in a random order. The TEXT example was more efficient because it dramatically reduced the size of the set that needed to be sorted.  We can do the same thing by selecting 150 unique keys from the table at random (sorting by NEWID() for example) and only then retrieving the large padding column values for just the 150 rows we need.  The following script implements that idea for all four tables: SET STATISTICS IO ON ; WITH TestTable AS ( SELECT * FROM dbo.TestCHAR ), TopKeys AS ( SELECT TOP (150) id FROM TestTable ORDER BY NEWID() ) SELECT T1.id, T1.padding FROM TestTable AS T1 WHERE T1.id = ANY (SELECT id FROM TopKeys) OPTION (MAXDOP 1) ; WITH TestTable AS ( SELECT * FROM dbo.TestMAX ), TopKeys AS ( SELECT TOP (150) id FROM TestTable ORDER BY NEWID() ) SELECT T1.id, T1.padding FROM TestTable AS T1 WHERE T1.id IN (SELECT id FROM TopKeys) OPTION (MAXDOP 1) ; WITH TestTable AS ( SELECT * FROM dbo.TestTEXT ), TopKeys AS ( SELECT TOP (150) id FROM TestTable ORDER BY NEWID() ) SELECT T1.id, T1.padding FROM TestTable AS T1 WHERE T1.id IN (SELECT id FROM TopKeys) OPTION (MAXDOP 1) ; WITH TestTable AS ( SELECT * FROM dbo.TestMAXOOR ), TopKeys AS ( SELECT TOP (150) id FROM TestTable ORDER BY NEWID() ) SELECT T1.id, T1.padding FROM TestTable AS T1 WHERE T1.id IN (SELECT id FROM TopKeys) OPTION (MAXDOP 1) ; SET STATISTICS IO OFF ; All four queries now return results in much less than a second, with memory grants between 6 and 12MB, and without spilling to tempdb.  The small remaining inefficiency is in reading the id column values from the clustered primary key index.  As a clustered index, it contains all the in-row data at its leaf.  The CHAR and VARCHAR(MAX) tables store the padding column in-row, so id values are separated by a 3999-character column, plus row overhead.  The TEXT and MAXOOR tables store the padding values off-row, so id values in the clustered index leaf are separated by the much-smaller off-row pointer structure.  This difference is reflected in the number of logical page reads performed by the four queries: Table 'TestCHAR' logical reads 25511 lob logical reads 000 Table 'TestMAX'. logical reads 25511 lob logical reads 000 Table 'TestTEXT' logical reads 00412 lob logical reads 597 Table 'TestMAXOOR' logical reads 00413 lob logical reads 446 We can increase the density of the id values by creating a separate nonclustered index on the id column only.  This is the same key as the clustered index, of course, but the nonclustered index will not include the rest of the in-row column data. CREATE UNIQUE NONCLUSTERED INDEX uq1 ON dbo.TestCHAR (id); CREATE UNIQUE NONCLUSTERED INDEX uq1 ON dbo.TestMAX (id); CREATE UNIQUE NONCLUSTERED INDEX uq1 ON dbo.TestTEXT (id); CREATE UNIQUE NONCLUSTERED INDEX uq1 ON dbo.TestMAXOOR (id); The four queries can now use the very dense nonclustered index to quickly scan the id values, sort them by NEWID(), select the 150 ids we want, and then look up the padding data.  The logical reads with the new indexes in place are: Table 'TestCHAR' logical reads 835 lob logical reads 0 Table 'TestMAX' logical reads 835 lob logical reads 0 Table 'TestTEXT' logical reads 686 lob logical reads 597 Table 'TestMAXOOR' logical reads 686 lob logical reads 448 With the new index, all four queries use the same query plan (click to enlarge): Performance Summary: 0.3 seconds elapsed time 6MB memory grant 0MB tempdb usage 1MB sort set 835 logical reads (CHAR, MAX) 686 logical reads (TEXT, MAXOOR) 597 LOB logical reads (TEXT) 448 LOB logical reads (MAXOOR) No sort warning I’ll leave it as an exercise for the reader to work out why trying to eliminate the Key Lookup by adding the padding column to the new nonclustered indexes would be a daft idea Conclusion This post is not about tuning queries that access columns containing big strings.  It isn’t about the internal differences between TEXT and MAX data types either.  It isn’t even about the cool use of UPDATE .WRITE used in the MAXOOR table load.  No, this post is about something else: Many developers might not have tuned our starting example query at all – 5 seconds isn’t that bad, and the original query plan looks reasonable at first glance.  Perhaps the NEWID() function would have been blamed for ‘just being slow’ – who knows.  5 seconds isn’t awful – unless your users expect sub-second responses – but using 250MB of memory and writing 200MB to tempdb certainly is!  If ten sessions ran that query at the same time in production that’s 2.5GB of memory usage and 2GB hitting tempdb.  Of course, not all queries can be rewritten to avoid large memory grants and sort spills using the key-lookup technique in this post, but that’s not the point either. The point of this post is that a basic understanding of execution plans is not enough.  Tuning for logical reads and adding covering indexes is not enough.  If you want to produce high-quality, scalable TSQL that won’t get you paged as soon as it hits production, you need a deep understanding of execution plans, and as much accurate, deep knowledge about SQL Server as you can lay your hands on.  The advanced database developer has a wide range of tools to use in writing queries that perform well in a range of circumstances. By the way, the examples in this post were written for SQL Server 2008.  They will run on 2005 and demonstrate the same principles, but you won’t get the same figures I did because 2005 had a rather nasty bug in the Top N Sort operator.  Fair warning: if you do decide to run the scripts on a 2005 instance (particularly the parallel query) do it before you head out for lunch… This post is dedicated to the people of Christchurch, New Zealand. © 2011 Paul White email: @[email protected] twitter: @SQL_Kiwi

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  • Issue 15: Oracle Exadata Marketing Campaigns

    - by rituchhibber
         PARTNER FOCUS Oracle ExadataMarketing Campaign Steve McNickleVP Europe, cVidya Steve McNickle is VP Europe for cVidya, an innovative provider of revenue intelligence solutions for telecom, media and entertainment service providers including AT&T, BT, Deutsche Telecom and Vodafone. The company's product portfolio helps operators and service providers maximise margins, improve customer experience and optimise ecosystem relationships through revenue assurance, fraud and security management, sales performance management, pricing analytics, and inter-carrier services. cVidya has partnered with Oracle for more than a decade. RESOURCES -- Oracle PartnerNetwork (OPN) Oracle Exastack Program Oracle Exastack Optimized Oracle Exastack Labs and Enablement Resources Oracle Engineered Systems Oracle Communications cVidya SUBSCRIBE FEEDBACK PREVIOUS ISSUES Are you ready for Oracle OpenWorld this October? -- -- Please could you tell us a little about cVidya's partnering history with Oracle, and expand on your Oracle Exastack accreditations? "cVidya was established just over ten years ago and we've had a strong relationship with Oracle almost since the very beginning. Through our Revenue Intelligence work with some of the world's largest service providers we collect tremendous amounts of information, amounting to billions of records per day. We help our clients to collect, store and analyse that data to ensure that their end customers are getting the best levels of service, are billed correctly, and are happy that they are on the correct price plan. We have been an Oracle Gold level partner for seven years, and crucially just two months ago we were also accredited as Oracle Exastack Optimized for MoneyMap, our core Revenue Assurance solution. Very soon we also expect to be Oracle Exastack Optimized DRMap, our Data Retention solution." What unique capabilities and customer benefits does Oracle Exastack add to your applications? "Oracle Exastack enables us to deliver radical benefits to our customers. A typical mobile operator in the UK might handle between 500 million and two billion call data record details daily. Each transaction needs to be validated, billed correctly and fraud checked. Because of the enormous volumes involved, our clients demand scalable infrastructure that allows them to efficiently acquire, store and process all that data within controlled cost, space and environmental constraints. We have proved that the Oracle Exadata system can process data up to seven times faster and load it as much as 20 times faster than other standard best-of-breed server approaches. With the Oracle Exadata Database Machine they can reduce their datacentre equipment from say, the six or seven cabinets that they needed in the past, down to just one. This dramatic simplification delivers incredible value to the customer by cutting down enormously on all of their significant cost, space, energy, cooling and maintenance overheads." "The Oracle Exastack Program has given our clients the ability to switch their focus from reactive to proactive. Traditionally they may have spent 80 percent of their day processing, and just 20 percent enabling end customers to see advanced analytics, and avoiding issues before they occur. With our solutions and Oracle Exadata they can now switch that balance around entirely, resulting not only in reduced revenue leakage, but a far higher focus on proactive leakage prevention. How has the Oracle Exastack Program transformed your customer business? "We can already see the impact. Oracle solutions allow our delivery teams to achieve successful deployments, happy customers and self-satisfaction, and the power of Oracle's Exa solutions is easy to measure in terms of their transformational ability. We gained our first sale into a major European telco by demonstrating the major performance gains that would transform their business. Clients can measure the ease of organisational change, the early prevention of business issues, the reduction in manpower required to provide protection and coverage across all their products and services, plus of course end customer satisfaction. If customers know that that service is provided accurately and that their bills are calculated correctly, then over time this satisfaction can be attributed to revenue intelligence and the underlying systems which provide it. Combine this with the further integration we have with the other layers of the Oracle stack, including the telecommunications offerings such as NCC, OCDM and BRM, and the result is even greater customer value—not to mention the increased speed to market and the reduced project risk." What does the Oracle Exastack community bring to cVidya, both in terms of general benefits, and also tangible new opportunities and partnerships? "A great deal. We have participated in the Oracle Exastack community heavily over the past year, and have had lots of meetings with Oracle and our peers around the globe. It brings us into contact with like-minded, innovative partners, who like us are not happy to just stand still and want to take fresh technology to their customer base in order to gain enhanced value. We identified three new partnerships in each of two recent meetings, and hope these will open up new opportunities, not only in areas that exactly match where we operate today, but also in some new associative areas that will expand our reach into new business sectors. Notably, thanks to the Exastack community we were invited on stage at last year's Oracle OpenWorld conference. Appearing so publically with Oracle senior VP Judson Althoff elevated awareness and visibility of cVidya and has enabled us to participate in a number of other events with Oracle over the past eight months. We've been involved in speaking opportunities, forums and exhibitions, providing us with invaluable opportunities that we wouldn't otherwise have got close to." How has Exastack differentiated cVidya as an ISV, and helped you to evolve your business to the next level? "When we are selling to our core customer base of Tier 1 telecommunications providers, we know that they want more than just software. They want an enduring partnership that will last many years, they want innovation, and a forward thinking partner who knows how to guide them on where they need to be to meet market demand three, five or seven years down the line. Membership of respected global bodies, such as the Telemanagement Forum enables us to lead standard adherence in our area of business, giving us a lot of credibility, but Oracle is also involved in this forum with its own telecommunications portfolio, strengthening our position still further. When we approach CEOs, CTOs and CIOs at the very largest Tier 1 operators, not only can we easily show them that our technology is fantastic, we can also talk about our strong partnership with Oracle, and our joint embracing of today's standards and tomorrow's innovation." Where would you like cVidya to be in one year's time? "We want to get all of our relevant products Oracle Exastack Optimized. Our MoneyMap Revenue Assurance solution is already Exastack Optimised, our DRMAP Data Retention Solution should be Exastack Optimised within the next month, and our FraudView Fraud Management solution within the next two to three months. We'd then like to extend our Oracle accreditation out to include other members of the Oracle Engineered Systems family. We are moving into the 'Big Data' space, and so we're obviously very keen to work closely with Oracle to conduct pilots, map new technologies onto Oracle Big Data platforms, and embrace and measure the benefits of other Oracle systems, namely Oracle Exalogic Elastic Cloud, the Oracle Exalytics In-Memory Machine and the Oracle SPARC SuperCluster. We would also like to examine how the Oracle Database Appliance might benefit our Tier 2 service provider customers. Finally, we'd also like to continue working with the Oracle Communications Global Business Unit (CGBU), furthering our integration with Oracle billing products so that we are able to quickly deploy fraud solutions into Oracle's Engineered System stack, give operational benefits to our clients that are pre-integrated, more cost-effective, and can be rapidly deployed rapidly and producing benefits in three months, not nine months." Chris Baker ,Senior Vice President, Oracle Worldwide ISV-OEM-Java Sales Chris Baker is the Global Head of ISV/OEM Sales responsible for working with ISV/OEM partners to maximise Oracle's business through those partners, whilst maximising those partners' business to their end users. Chris works with partners, customers, innovators, investors and employees to develop innovative business solutions using Oracle products, services and skills. Firstly, could you please explain Oracle's current strategy for ISV partners, globally and in EMEA? "Oracle customers use independent software vendor (ISV) applications to run their businesses. They use them to generate revenue and to fulfil obligations to their own customers. Our strategy is very straight-forward. We want all of our ISV partners and OEMs to concentrate on the things that they do the best – building applications to meet the unique industry and functional requirements of their customer. We want to ensure that we deliver a best in class application platform so the ISV is free to concentrate their effort on their application functionality and user experience We invest over four billion dollars in research and development every year, and we want our ISVs to benefit from all of that investment in operating systems, virtualisation, databases, middleware, engineered systems, and other hardware. By doing this, we help them to reduce their costs, gain more consistency and agility for quicker implementations, and also rapidly differentiate themselves from other application vendors. It's all about simplification because we believe that around 25 to 30 percent of the development costs incurred by many ISVs are caused by customising infrastructure and have nothing to do with their applications. Our strategy is to enable our ISV partners to standardise their application platform using engineered architecture, so they can write once to the Oracle stack and deploy seamlessly in the cloud, on-premise, or in hybrid deployments. It's really important that architecture is the same in order to keep cost and time overheads at a minimum, so we provide standardisation and an environment that enables our ISVs to concentrate on the core business that makes them the most money and brings them success." How do you believe this strategy is helping the ISVs to work hand-in-hand with Oracle to ensure that end customers get the industry-leading solutions that they need? "We work with our ISVs not just to help them be successful, but also to help them market themselves. We have something called the 'Oracle Exastack Ready Program', which enables ISVs to publicise themselves as 'Ready' to run the core software platforms that run on Oracle's engineered systems including Exadata and Exalogic. So, for example, they can become 'Database Ready' which means that they use the latest version of Oracle Database and therefore can run their application without modification on Exadata or the Oracle Database Appliance. Alternatively, they can become WebLogic Ready, Oracle Linux Ready and Oracle Solaris Ready which means they run on the latest release and therefore can run their application, with no new porting work, on Oracle Exalogic. Those 'Ready' logos are important in helping ISVs advertise to their customers that they are using the latest technologies which have been fully tested. We now also have Exadata Ready and Exalogic Ready programmes which allow ISVs to promote the certification of their applications on these platforms. This highlights these partners to Oracle customers as having solutions that run fluently on the Oracle Exadata Database Machine, the Oracle Exalogic Elastic Cloud or one of our other engineered systems. This makes it easy for customers to identify solutions and provides ISVs with an avenue to connect with Oracle customers who are rapidly adopting engineered systems. We have also taken this programme to the next level in the shape of 'Oracle Exastack Optimized' for partners whose applications run best on the Oracle stack and have invested the time to fully optimise application performance. We ensure that Exastack Optimized partner status is promoted and supported by press releases, and we help our ISVs go to market and differentiate themselves through the use our technology and the standardisation it delivers. To date we have had several hundred organisations successfully work through our Exastack Optimized programme." How does Oracle's strategy of offering pre-integrated open platform software and hardware allow ISVs to bring their products to market more quickly? "One of the problems for many ISVs is that they have to think very carefully about the technology on which their solutions will be deployed, particularly in the cloud or hosted environments. They have to think hard about how they secure these environments, whether the concern is, for example, middleware, identity management, or securing personal data. If they don't use the technology that we build-in to our products to help them to fulfil these roles, they then have to build it themselves. This takes time, requires testing, and must be maintained. By taking advantage of our technology, partners will now know that they have a standard platform. They will know that they can confidently talk about implementation being the same every time they do it. Very large ISV applications could once take a year or two to be implemented at an on-premise environment. But it wasn't just the configuration of the application that took the time, it was actually the infrastructure - the different hardware configurations, operating systems and configurations of databases and middleware. Now we strongly believe that it's all about standardisation and repeatability. It's about making sure that our partners can do it once and are then able to roll it out many different times using standard componentry." What actions would you recommend for existing ISV partners that are looking to do more business with Oracle and its customer base, not only to maximise benefits, but also to maximise partner relationships? "My team, around the world and in the EMEA region, is available and ready to talk to any of our ISVs and to explore the possibilities together. We run programmes like 'Excite' and 'Insight' to help us to understand how we can help ISVs with architecture and widen their environments. But we also want to work with, and look at, new opportunities - for example, the Machine-to-Machine (M2M) market or 'The Internet of Things'. Over the next few years, many millions, indeed billions of devices will be collecting massive amounts of data and communicating it back to the central systems where ISVs will be running their applications. The only way that our partners will be able to provide a single vendor 'end-to-end' solution is to use Oracle integrated systems at the back end and Java on the 'smart' devices collecting the data – a complete solution from device to data centre. So there are huge opportunities to work closely with our ISVs, using Oracle's complete M2M platform, to provide the infrastructure that enables them to extract maximum value from the data collected. If any partners don't know where to start or who to contact, then they can contact me directly at [email protected] or indeed any of our teams across the EMEA region. We want to work with ISVs to help them to be as successful as they possibly can through simplification and speed to market, and we also want all of the top ISVs in the world based on Oracle." What opportunities are immediately opened to new ISV partners joining the OPN? "As you know OPN is very, very important. New members will discover a huge amount of content that instantly becomes accessible to them. They can access a wealth of no-cost training and enablement materials to build their expertise in Oracle technology. They can download Oracle software and use it for development projects. They can help themselves become more competent by becoming part of a true community and uncovering new opportunities by working with Oracle and their peers in the Oracle Partner Network. As well as publishing massive amounts of information on OPN, we also hold our global Oracle OpenWorld event, at which partners play a huge role. This takes place at the end of September and the beginning of October in San Francisco. Attending ISV partners have an unrivalled opportunity to contribute to elements such as the OpenWorld / OPN Exchange, at which they can talk to other partners and really begin thinking about how they can move their businesses on and play key roles in a very large ecosystem which revolves around technology and standardisation." Finally, are there any other messages that you would like to share with the Oracle ISV community? "The crucial message that I always like to reinforce is architecture, architecture and architecture! The key opportunities that ISVs have today revolve around standardising their architectures so that they can confidently think: “I will I be able to do exactly the same thing whenever a customer is looking to deploy on-premise, hosted or in the cloud”. The right architecture is critical to being competitive and to really start changing the game. We want to help our ISV partners to do just that; to establish standard architecture and to seize the opportunities it opens up for them. New market opportunities like M2M are enormous - just look at how many devices are all around you right now. We can help our partners to interface with these devices more effectively while thinking about their entire ecosystem, rather than just the piece that they have traditionally focused upon. With standardised architecture, we can help people dramatically improve their speed, reach, agility and delivery of enhanced customer satisfaction and value all the way from the Java side to their centralised systems. All Oracle ISV partners must take advantage of these opportunities, which is why Oracle will continue to invest in and support them." -- Gergely Strbik is Oracle Hardware and Software Product Manager for Avnet in Hungary. Avnet Technology Solutions is an OracleValue Added Distributor focused on the development of the existing Oracle channel. This includes the recruitment and enablement of Oracle partners as well as driving deeper adoption of Oracle's technology and application products within the IT channel. "The main business benefits of ODA for our customers and partners are scalability, flexibility, a great price point for the high performance delivered, and the easily configurable embedded Linux operating system. People welcome a lower point of entry and the ability to grow capacity on demand as their business expands." "Marketing and selling the ODA requires another way of thinking because it is an appliance. We have to transform the ways in which our partners and customers think from buying hardware and software independently to buying complete solutions. Successful early adopters and satisfied customer reactions will certainly help us to sell the ODA. We will have more experience with the product after the first deliveries and installations—end users need to see the power and benefits for themselves." "Our typical ODA customers will be those looking for complete solutions from a single reseller partner who is also able to manage the appliance. They will have enjoyed using Oracle Database but now want a new product that is able to unlock new levels of performance. A higher proportion of potential customers will come from our existing Oracle base, with around 30% from new business, but we intend to evangelise the ODA on the market to see how we can change this balance as all our customers adjust to the concept of 'Hardware and Software, Engineered to Work Together'. -- Back to the welcome page

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  • Informed TDD &ndash; Kata &ldquo;To Roman Numerals&rdquo;

    - by Ralf Westphal
    Originally posted on: http://geekswithblogs.net/theArchitectsNapkin/archive/2014/05/28/informed-tdd-ndash-kata-ldquoto-roman-numeralsrdquo.aspxIn a comment on my article on what I call Informed TDD (ITDD) reader gustav asked how this approach would apply to the kata “To Roman Numerals”. And whether ITDD wasn´t a violation of TDD´s principle of leaving out “advanced topics like mocks”. I like to respond with this article to his questions. There´s more to say than fits into a commentary. Mocks and TDD I don´t see in how far TDD is avoiding or opposed to mocks. TDD and mocks are orthogonal. TDD is about pocess, mocks are about structure and costs. Maybe by moving forward in tiny red+green+refactor steps less need arises for mocks. But then… if the functionality you need to implement requires “expensive” resource access you can´t avoid using mocks. Because you don´t want to constantly run all your tests against the real resource. True, in ITDD mocks seem to be in almost inflationary use. That´s not what you usually see in TDD demonstrations. However, there´s a reason for that as I tried to explain. I don´t use mocks as proxies for “expensive” resource. Rather they are stand-ins for functionality not yet implemented. They allow me to get a test green on a high level of abstraction. That way I can move forward in a top-down fashion. But if you think of mocks as “advanced” or if you don´t want to use a tool like JustMock, then you don´t need to use mocks. You just need to stand the sight of red tests for a little longer ;-) Let me show you what I mean by that by doing a kata. ITDD for “To Roman Numerals” gustav asked for the kata “To Roman Numerals”. I won´t explain the requirements again. You can find descriptions and TDD demonstrations all over the internet, like this one from Corey Haines. Now here is, how I would do this kata differently. 1. Analyse A demonstration of TDD should never skip the analysis phase. It should be made explicit. The requirements should be formalized and acceptance test cases should be compiled. “Formalization” in this case to me means describing the API of the required functionality. “[D]esign a program to work with Roman numerals” like written in this “requirement document” is not enough to start software development. Coding should only begin, if the interface between the “system under development” and its context is clear. If this interface is not readily recognizable from the requirements, it has to be developed first. Exploration of interface alternatives might be in order. It might be necessary to show several interface mock-ups to the customer – even if that´s you fellow developer. Designing the interface is a task of it´s own. It should not be mixed with implementing the required functionality behind the interface. Unfortunately, though, this happens quite often in TDD demonstrations. TDD is used to explore the API and implement it at the same time. To me that´s a violation of the Single Responsibility Principle (SRP) which not only should hold for software functional units but also for tasks or activities. In the case of this kata the API fortunately is obvious. Just one function is needed: string ToRoman(int arabic). And it lives in a class ArabicRomanConversions. Now what about acceptance test cases? There are hardly any stated in the kata descriptions. Roman numerals are explained, but no specific test cases from the point of view of a customer. So I just “invent” some acceptance test cases by picking roman numerals from a wikipedia article. They are supposed to be just “typical examples” without special meaning. Given the acceptance test cases I then try to develop an understanding of the problem domain. I´ll spare you that. The domain is trivial and is explain in almost all kata descriptions. How roman numerals are built is not difficult to understand. What´s more difficult, though, might be to find an efficient solution to convert into them automatically. 2. Solve The usual TDD demonstration skips a solution finding phase. Like the interface exploration it´s mixed in with the implementation. But I don´t think this is how it should be done. I even think this is not how it really works for the people demonstrating TDD. They´re simplifying their true software development process because they want to show a streamlined TDD process. I doubt this is helping anybody. Before you code you better have a plan what to code. This does not mean you have to do “Big Design Up-Front”. It just means: Have a clear picture of the logical solution in your head before you start to build a physical solution (code). Evidently such a solution can only be as good as your understanding of the problem. If that´s limited your solution will be limited, too. Fortunately, in the case of this kata your understanding does not need to be limited. Thus the logical solution does not need to be limited or preliminary or tentative. That does not mean you need to know every line of code in advance. It just means you know the rough structure of your implementation beforehand. Because it should mirror the process described by the logical or conceptual solution. Here´s my solution approach: The arabic “encoding” of numbers represents them as an ordered set of powers of 10. Each digit is a factor to multiply a power of ten with. The “encoding” 123 is the short form for a set like this: {1*10^2, 2*10^1, 3*10^0}. And the number is the sum of the set members. The roman “encoding” is different. There is no base (like 10 for arabic numbers), there are just digits of different value, and they have to be written in descending order. The “encoding” XVI is short for [10, 5, 1]. And the number is still the sum of the members of this list. The roman “encoding” thus is simpler than the arabic. Each “digit” can be taken at face value. No multiplication with a base required. But what about IV which looks like a contradiction to the above rule? It is not – if you accept roman “digits” not to be limited to be single characters only. Usually I, V, X, L, C, D, M are viewed as “digits”, and IV, IX etc. are viewed as nuisances preventing a simple solution. All looks different, though, once IV, IX etc. are taken as “digits”. Then MCMLIV is just a sum: M+CM+L+IV which is 1000+900+50+4. Whereas before it would have been understood as M-C+M+L-I+V – which is more difficult because here some “digits” get subtracted. Here´s the list of roman “digits” with their values: {1, I}, {4, IV}, {5, V}, {9, IX}, {10, X}, {40, XL}, {50, L}, {90, XC}, {100, C}, {400, CD}, {500, D}, {900, CM}, {1000, M} Since I take IV, IX etc. as “digits” translating an arabic number becomes trivial. I just need to find the values of the roman “digits” making up the number, e.g. 1954 is made up of 1000, 900, 50, and 4. I call those “digits” factors. If I move from the highest factor (M=1000) to the lowest (I=1) then translation is a two phase process: Find all the factors Translate the factors found Compile the roman representation Translation is just a look-up. Finding, though, needs some calculation: Find the highest remaining factor fitting in the value Remember and subtract it from the value Repeat with remaining value and remaining factors Please note: This is just an algorithm. It´s not code, even though it might be close. Being so close to code in my solution approach is due to the triviality of the problem. In more realistic examples the conceptual solution would be on a higher level of abstraction. With this solution in hand I finally can do what TDD advocates: find and prioritize test cases. As I can see from the small process description above, there are two aspects to test: Test the translation Test the compilation Test finding the factors Testing the translation primarily means to check if the map of factors and digits is comprehensive. That´s simple, even though it might be tedious. Testing the compilation is trivial. Testing factor finding, though, is a tad more complicated. I can think of several steps: First check, if an arabic number equal to a factor is processed correctly (e.g. 1000=M). Then check if an arabic number consisting of two consecutive factors (e.g. 1900=[M,CM]) is processed correctly. Then check, if a number consisting of the same factor twice is processed correctly (e.g. 2000=[M,M]). Finally check, if an arabic number consisting of non-consecutive factors (e.g. 1400=[M,CD]) is processed correctly. I feel I can start an implementation now. If something becomes more complicated than expected I can slow down and repeat this process. 3. Implement First I write a test for the acceptance test cases. It´s red because there´s no implementation even of the API. That´s in conformance with “TDD lore”, I´d say: Next I implement the API: The acceptance test now is formally correct, but still red of course. This will not change even now that I zoom in. Because my goal is not to most quickly satisfy these tests, but to implement my solution in a stepwise manner. That I do by “faking” it: I just “assume” three functions to represent the transformation process of my solution: My hypothesis is that those three functions in conjunction produce correct results on the API-level. I just have to implement them correctly. That´s what I´m trying now – one by one. I start with a simple “detail function”: Translate(). And I start with all the test cases in the obvious equivalence partition: As you can see I dare to test a private method. Yes. That´s a white box test. But as you´ll see it won´t make my tests brittle. It serves a purpose right here and now: it lets me focus on getting one aspect of my solution right. Here´s the implementation to satisfy the test: It´s as simple as possible. Right how TDD wants me to do it: KISS. Now for the second equivalence partition: translating multiple factors. (It´a pattern: if you need to do something repeatedly separate the tests for doing it once and doing it multiple times.) In this partition I just need a single test case, I guess. Stepping up from a single translation to multiple translations is no rocket science: Usually I would have implemented the final code right away. Splitting it in two steps is just for “educational purposes” here. How small your implementation steps are is a matter of your programming competency. Some “see” the final code right away before their mental eye – others need to work their way towards it. Having two tests I find more important. Now for the next low hanging fruit: compilation. It´s even simpler than translation. A single test is enough, I guess. And normally I would not even have bothered to write that one, because the implementation is so simple. I don´t need to test .NET framework functionality. But again: if it serves the educational purpose… Finally the most complicated part of the solution: finding the factors. There are several equivalence partitions. But still I decide to write just a single test, since the structure of the test data is the same for all partitions: Again, I´m faking the implementation first: I focus on just the first test case. No looping yet. Faking lets me stay on a high level of abstraction. I can write down the implementation of the solution without bothering myself with details of how to actually accomplish the feat. That´s left for a drill down with a test of the fake function: There are two main equivalence partitions, I guess: either the first factor is appropriate or some next. The implementation seems easy. Both test cases are green. (Of course this only works on the premise that there´s always a matching factor. Which is the case since the smallest factor is 1.) And the first of the equivalence partitions on the higher level also is satisfied: Great, I can move on. Now for more than a single factor: Interestingly not just one test becomes green now, but all of them. Great! You might say, then I must have done not the simplest thing possible. And I would reply: I don´t care. I did the most obvious thing. But I also find this loop very simple. Even simpler than a recursion of which I had thought briefly during the problem solving phase. And by the way: Also the acceptance tests went green: Mission accomplished. At least functionality wise. Now I´ve to tidy up things a bit. TDD calls for refactoring. Not uch refactoring is needed, because I wrote the code in top-down fashion. I faked it until I made it. I endured red tests on higher levels while lower levels weren´t perfected yet. But this way I saved myself from refactoring tediousness. At the end, though, some refactoring is required. But maybe in a different way than you would expect. That´s why I rather call it “cleanup”. First I remove duplication. There are two places where factors are defined: in Translate() and in Find_factors(). So I factor the map out into a class constant. Which leads to a small conversion in Find_factors(): And now for the big cleanup: I remove all tests of private methods. They are scaffolding tests to me. They only have temporary value. They are brittle. Only acceptance tests need to remain. However, I carry over the single “digit” tests from Translate() to the acceptance test. I find them valuable to keep, since the other acceptance tests only exercise a subset of all roman “digits”. This then is my final test class: And this is the final production code: Test coverage as reported by NCrunch is 100%: Reflexion Is this the smallest possible code base for this kata? Sure not. You´ll find more concise solutions on the internet. But LOC are of relatively little concern – as long as I can understand the code quickly. So called “elegant” code, however, often is not easy to understand. The same goes for KISS code – especially if left unrefactored, as it is often the case. That´s why I progressed from requirements to final code the way I did. I first understood and solved the problem on a conceptual level. Then I implemented it top down according to my design. I also could have implemented it bottom-up, since I knew some bottom of the solution. That´s the leaves of the functional decomposition tree. Where things became fuzzy, since the design did not cover any more details as with Find_factors(), I repeated the process in the small, so to speak: fake some top level, endure red high level tests, while first solving a simpler problem. Using scaffolding tests (to be thrown away at the end) brought two advantages: Encapsulation of the implementation details was not compromised. Naturally private methods could stay private. I did not need to make them internal or public just to be able to test them. I was able to write focused tests for small aspects of the solution. No need to test everything through the solution root, the API. The bottom line thus for me is: Informed TDD produces cleaner code in a systematic way. It conforms to core principles of programming: Single Responsibility Principle and/or Separation of Concerns. Distinct roles in development – being a researcher, being an engineer, being a craftsman – are represented as different phases. First find what, what there is. Then devise a solution. Then code the solution, manifest the solution in code. Writing tests first is a good practice. But it should not be taken dogmatic. And above all it should not be overloaded with purposes. And finally: moving from top to bottom through a design produces refactored code right away. Clean code thus almost is inevitable – and not left to a refactoring step at the end which is skipped often for different reasons.   PS: Yes, I have done this kata several times. But that has only an impact on the time needed for phases 1 and 2. I won´t skip them because of that. And there are no shortcuts during implementation because of that.

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  • 26 Days: Countdown to Oracle OpenWorld 2012

    - by Michael Snow
    Welcome to our countdown to Oracle OpenWorld! Oracle OpenWorld 2012 is just around the corner. In less than 26 days, San Francisco will be invaded by an expected 50,000 people from all over the world. Here on the Oracle WebCenter team, we’ve all been working to help make the experience a great one for all our WebCenter customers. For a sneak peak  – we’ll be spending this week giving you a teaser of what to look forward to if you are joining us in San Francisco from September 30th through October 4th. We have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the tools we provide to build out your schedule in advance and reserve your seats in your favorite sessions.  That gives you plenty of time to plan for your week with us in San Francisco. If unfortunately, your boss denied your request to attend - there are still some ways that you can join in the experience virtually On-Demand. This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year. With so much to see and so many sessions to learn from - its no wonder that people get excited. Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us. If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Important OpenWorld Links:  Attendee / Presenters Toolkit Oracle Schedule Builder WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" ) Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night -LOOK HERE!! Oracle OpenWorld LIVE On-Demand Here are all the WebCenter sessions broken down by day for your viewing pleasure. Monday, October 1st CON8885 - Simplify CRM Engagement with Contextual Collaboration Are your sales teams disconnected and disengaged? Do you want a tool for easily connecting expertise across your organization and providing visibility into the complete sales process? Do you want a way to enhance and retain organization knowledge? Oracle Social Network is the answer. Attend this session to learn how to make CRM easy, effective, and efficient for use across virtual sales teams. Also learn how Oracle Social Network can drive sales force collaboration with natural conversations throughout the sales cycle, promote sales team productivity through purposeful social networking without the noise, and build cross-team knowledge by integrating conversations with CRM and other business applications. CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Oracle WebCenter is a user engagement platform for social business, connecting people and information. Attend this session to learn about the Oracle WebCenter strategy, and understand where Oracle is taking the platform to help companies engage customers, empower employees, and enable partners. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—Web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! ¶ HOL10208 - Add Social Capabilities to Your Enterprise Applications Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions. ¶ CON8893 - Improve Employee Productivity with Intuitive and Social Work Environments Social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. Forward-thinking organizations today need technologies and infrastructures to help them advance to the next level and integrate social activities with business applications to deliver a user experience that simplifies business processes and enterprise application engagement. Attend this session to hear from an innovative Oracle Social Network customer and learn how you can improve productivity with intuitive and social work environments and empower your employees with innovative social tools to enable contextual access to content and dynamic personalization of solutions. ¶ CON8270 - Oracle WebCenter Content Strategy and Vision Oracle WebCenter provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. ¶ CON8269 - Oracle WebCenter Sites Strategy and Vision Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. ¶ CON8896 - Living with SharePoint SharePoint is a popular platform, but it’s not always the best fit for Oracle customers. In this session, you’ll discover the technical and nontechnical limitations and pitfalls of SharePoint and learn about Oracle alternatives for collaboration, portals, enterprise and Web content management, social computing, and application integration. The presentation shows you how to integrate with SharePoint when business or IT requirements dictate and covers cloud-based (Office 365) and on-premises versions of SharePoint. Presented by a former Microsoft director of SharePoint product management and backed by independent customer research, this session will prepare you to answer the question “Why don’t we just use SharePoint for that?’ the next time it comes up in your organization. ¶ CON7843 - Content-Enabling Enterprise Processes with Oracle WebCenter Organizations today continually strive to automate business processes, reduce costs, and improve efficiency. Many business processes are content-intensive and unstructured, requiring ad hoc collaboration, and distributed in nature, requiring many approvals and generating huge volumes of paper. In this session, learn how Oracle and SYSTIME have partnered to help a customer content-enable its enterprise with Oracle WebCenter Content and Oracle WebCenter Imaging 11g and integrate them with Oracle Applications. ¶ CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle Software For small, midsize, and rapidly growing businesses that want the most energy-efficient, scalable storage infrastructure to meet their rapidly growing data demands, Oracle’s most recent addition to its award-winning tape portfolio leverages several pieces of Oracle software. With Oracle Linux, Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a higher level of usability than previous products while offering customers a familiar interface for management, plus ease of use. This session examines the competitive advantages of the tape library and how Oracle software raises customer satisfaction. Learn how the combination of Oracle engineered systems, Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end coverage of your data. ¶ CON9437 - Mobile Access Management With more than five billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session focuses on how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON7815 - Customer Experience Online in Cloud: Oracle WebCenter Sites, Oracle ATG Apps, Oracle Exalogic Oracle WebCenter Sites and Oracle’s ATG product line together can provide a compelling marketing and e-commerce experience. When you couple them with the extreme performance of Oracle Exalogic, you’ll see unmatched scalability that provides you with a true cloud-based solution. In this session, you’ll learn how running Oracle WebCenter Sites and ATG applications on Oracle Exalogic delivers both a private and a public cloud experience. Find out what it takes to get these systems working together and delivering engaging Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich Web experience of Oracle WebCenter, paired with the depth of the ATG product line, can provide your business full support, from merchandising through sale completion. ¶ CON8271 - Oracle WebCenter Portal Strategy and Vision To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from customers how Oracle WebCenter Portal extends the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. ¶ CON8880 - The Connected Customer Experience Begins with the Online Channel There’s a lot of talk these days about how to connect the customer journey across various touchpoints—from Websites and e-commerce to call centers and in-store—to provide experiences that are more relevant and engaging and ultimately gain competitive edge. Doing it all at once isn’t a realistic objective, so where do you start? Come to this session, and hear about three steps you can take that can help you begin your journey toward delivering the connected customer experience. You’ll hear how Oracle now has an integrated digital marketing platform for your corporate Website, your e-commerce site, your self-service portal, and your marketing and loyalty campaigns, and you’ll learn what you can do today to begin executing on your customer experience initiatives. ¶ GEN11451 - General Session: Building Mobile Applications with Oracle Cloud With the prevalence of smart mobile devices, companies are facing an increased demand to provide access to data and applications from new channels. However, developing applications for mobile devices poses some unique challenges. Come to this session to learn how Oracle addresses these challenges, offering a simpler way to develop and deploy cross-device mobile applications. See how Oracle Cloud enables you to access applications, data, and services from mobile channels in an easier way.  CON8272 - Oracle Social Network Strategy and Vision One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.  --- Tuesday, October 2nd HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.¶ CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables users to have information available at their fingertips, enabling them to take action the moment they make a decision, interact in the moment of convenience, and take advantage of new service offerings in their preferred channels. All your employees have your mobile applications in their pocket; now what are you going to do? It is a critical step for companies to think through what their employees, customers, and partners really need on their devices. Attend this session to see how Oracle WebCenter enables you to better engage your customers, employees, and partners by providing a unified experience across multiple channels. ¶ CON9447 - Enabling Access for Hundreds of Millions of Users How do you grow your business by identifying, authenticating, authorizing, and federating users on the Web, leveraging social identity and the open source OAuth protocol? How do you scale your access management solution to support hundreds of millions of users? With social identity support out of the box, Oracle’s access management solution is also benchmarked for 250-million-user deployment according to real-world customer scenarios. In this session, you will learn about the social identity capability and the 250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive Access Manager running on Oracle Exalogic and Oracle Exadata. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON2906 - Get Proactive: Best Practices for Maintaining Oracle Fusion Middleware You chose Oracle Fusion Middleware products to help your organization deliver superior business results. Now learn how to take full advantage of your software with all the great tools, resources, and product updates you’re entitled to through Oracle Support. In this session, Oracle product experts provide proven best practices to help you work more efficiently, plan and prepare for upgrades and patching more effectively, and manage risk. Topics include configuration management tools, remote diagnostics, My Oracle Support Community, and My Oracle Support Lifecycle Advisors. New users and Oracle Fusion Middleware experts alike are guaranteed to leave with fresh ideas and practical, easy-to-implement next steps. ¶ CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups Cloud computing represents a paradigm shift in how we build applications, automate processes, collaborate, and share and in how we secure our enterprise. Additionally, as you adopt cloud-based services in your organization, it’s likely that you will still have many critical on-premises applications running. With these mixed environments, multiple user interfaces, different security, and multiple datasources and content sources, how do you start evolving your strategy to account for these challenges? Oracle WebCenter offers a complete array of technologies enabling you to solve these challenges and prepare you for the cloud. Attend this session to learn how you can use Oracle WebCenter in the cloud as well as create on-premises and cloud application mash-ups. ¶ CON8901 - Optimize Enterprise Business Processes with Oracle WebCenter and Oracle BPM Do you have business processes that span multiple applications? Are you grappling with how to have visibility across these business processes; how to manage content that is associated with these processes; and, most importantly, how to model and optimize these business processes? Attend this session to hear how Oracle WebCenter and Oracle Business Process Management provide a unique set of integrated solutions to provide a composite application dashboard across these business processes and offer a solution for content-centric business processes. ¶ CON8883 - Deliver Engaging Interfaces to Oracle Applications with Oracle WebCenter Critical business processes live within enterprise applications, and application users need to manage and execute these processes as effectively as possible. Oracle provides a comprehensive user engagement platform to increase user productivity and optimize overall processes within Oracle Applications—Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and third-party applications. Attend this session to learn how you can integrate these applications with Oracle WebCenter to deliver composite application dashboards to your end users—whether they are your customers, partners, or employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶ Wednesday, October 3rd CON8895 - Future-Ready Intranets: How Aramark Re-engineered the Application Landscape There are essential techniques and technologies you can use to deliver employee portals that garner higher productivity, improve business efficiency, and increase user engagement. Attend this session to learn how you can leverage Oracle WebCenter Portal as a user engagement platform for bringing together business process management, enterprise content management, and business intelligence into a highly relevant and integrated experience. Hear how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content to deliver a unified workspace providing simpler navigation and processing, consolidation of tools, easy access to information, integrated search, and single sign-on. ¶ CON8886 - Content Consolidation: Save Money, Increase Efficiency, and Eliminate Silos Organizations are looking for ways to save money and be more efficient. With content in many different places, it’s difficult to know where to look for a document and whether the document is the most current version. With Oracle WebCenter, content can be consolidated into one best-of-breed repository that is secure, scalable, and integrated with your business processes and applications. Users can find the content they need, where they need it, and ensure that it is the right content. This session covers content challenges that affect your business; content consolidation that can lead to savings in storage and administration costs and can lower risks; and how companies are realizing savings. ¶ CON8911 - Improve Online Experiences for Customers and Partners with Self-Service Portals Are you able to provide your customers and partners an easy-to-use online self-service experience? Are you processing high-volume transactions and struggling with call center bottlenecks or back-end systems that won’t integrate, causing order delays and customer frustration? Are you looking to target content such as product and service offerings to your end users? This session shares approaches to providing targeted delivery as well as strategies and best practices for transforming your business by providing an intuitive user experience for your customers and partners. ¶ CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content This session covers 10 common ways to integrate Oracle WebCenter Content with other enterprise applications and middleware. It discusses out-of-the-box modules that provide expanded features in Oracle WebCenter Content—such as enterprise search, SOA, and BPEL—as well as developer tools you can use to create custom integrations. The presentation also gives guidance on which integration option may work best in your environment. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON7817 - Migration to Oracle WebCenter Imaging 11g Customers today continually strive to automate business processes, reduce costs, and improve efficiency. The accounts payable process—which is often distributed in nature, requires many approvals, and generates huge volumes of paper invoices—is automated by many customers. In this session, learn how Oracle and SYSTIME have partnered to help a customer migrate its existing Oracle Imaging and Process Management Release 7.6 to the latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards family of products. ¶ CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels Whether on desktops at the office, on tablets at home, or on mobile phones when on the go, today’s customers are always connected. To engage today’s customers, you need to make the online customer experience connected and consistent across a host of devices and multiple channels, including Web, mobile, and social networks. Managing this multichannel environment can result in lots of headaches without the right tools. Attend this session to learn how Oracle WebCenter Sites solves the challenge of multichannel customer engagement. ¶ HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release. ¶ CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. ¶ CON9625 - Taking Control of Oracle WebCenter Security Organizations are increasingly looking to extend their Oracle WebCenter portal for social business, to serve external users and provide seamless access to the right information. In particular, many organizations are extending Oracle WebCenter in a business-to-business scenario requiring secure identification and authorization of business partners and their users. This session focuses on how customers are leveraging, securing, and providing access control to Oracle WebCenter portal and mobile solutions. You will learn best practices and hear real-world examples of how to provide flexible and granular access control for Oracle WebCenter deployments, using Oracle Platform Security Services and Oracle Access Management Suite product offerings. ¶ CON8891 - Extending Social into Enterprise Applications and Business Processes Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes, providing relevant data from across various enterprise systems in one place. Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM, HCM, and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise. ¶ Thursday, October 4th CON8899 - Becoming a Social Business: Stories from the Front Lines of Change What does it really mean to be a social business? How can you change our organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. It takes a thought-provoking look at becoming a social business from the inside. ¶ CON6851 - Oracle WebCenter and Oracle Business Intelligence Enterprise Edition to Create Vendor Portals Large manufacturers of grocery items routinely find themselves depending on the inventory management expertise of their wholesalers and distributors. Inventory costs can be managed more efficiently by the manufacturers if they have better insight into the inventory levels of items carried by their distributors. This creates a unique opportunity for distributors and wholesalers to leverage this knowledge into a revenue-generating subscription service. Oracle Business Intelligence Enterprise Edition and Oracle WebCenter Portal play a key part in enabling creation of business-managed business intelligence portals for vendors. This session discusses one customer that implemented this by leveraging Oracle WebCenter and Oracle Business Intelligence Enterprise Edition. ¶ CON8879 - Provide a Personalized and Consistent Customer Experience in Your Websites and Portals Your customers engage with your company online in different ways throughout their journey—from prospecting by acquiring information on your corporate Website to transacting through self-service applications on your customer portal—and then the cycle begins again when they look for new products and services. Ensuring that the customer experience is consistent and personalized across online properties—from branding and content to interactions and transactions—can be a daunting task. Oracle WebCenter enables you to speak and interact with your customers with one voice across your Websites and portals by providing an integrated platform for delivery of self-service and engagement that unifies and personalizes the online experience. Learn more in this session. ¶ CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we’re not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. ¶ CON8908 - Oracle WebCenter Portal: Creating and Using Content Presenter Templates Oracle WebCenter Portal applications use task flows to display and integrate content stored in the Oracle WebCenter Content server. Among the most flexible task flows is Content Presenter, which renders various types of content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal comes with a set of predefined Content Presenter templates, developers can create their own templates for specific rendering needs. This session shows the lifecycle of developing Content Presenter task flows, including how to create, package, import, modify at runtime, and use such templates. In addition to simple examples with Oracle Application Development Framework (Oracle ADF) UI elements to render the content, it shows how to use other UI technologies, CSS files, and JavaScript libraries. ¶ CON8897 - Using Web Experience Management to Drive Online Marketing Success Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from online marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. ¶ CON8892 - Oracle’s Journey to Social Business Social business is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. Oracle’s goal in becoming a social business is to create a socially connected organization in which working collaboratively across geographical locations, lines of business, and management chains is second nature, enabling innovative solutions to business challenges. We can achieve this by connecting the right people, finding the right content, communicating with the right people, collaborating at the right time, and building the right communities in the right context—all ready in the CLOUD. Attend this session to see how Oracle is transforming itself into a social business. ¶  ------------ If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.

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