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• Stay Connected with Oracle Primavera

  - by Oracle OpenWorld Blog Team

  By Beata P. RosaAdd These Four Essential Sessions to Your PortfolioIf you use Oracle’s Primavera and you're attending Oracle OpenWorld, then the Oracle Primavera sessions are for you. Oracle Primavera-specific content includes 16 sessions, as well as hands-on labs, demos, meet the experts opportunities, and exhibits. The sessions are designed for you to gain valuable information on how to respond to a changing business environment, stay on the leading edge, and effectively manage your entire project portfolio from prioritization to delivery. Here are four must-attend sessions:Get Proactive: Best Practices for Supporting Oracle Enterprise Performance Management Products Learn how to take full advantage of Oracle’s enterprise performance management (EPM) products with all the great tools, resources, and product updates you're entitled to through Oracle Support. (CON3048: Monday, October 1, 10:45 a.m., InterContinental, InterContinental Ballroom B) Primavera Enterprise Project Portfolio Management Vision Come to this session to hear from the leaders of Oracle’s Primavera Global Business Unit, who present the vision for the Primavera platform and provide an overview of its direction and planned capabilities. (CON8252: Monday, October 1, 3:15 p.m., Westin San Francisco, Metropolitan III)General Session: Decisions for Project Executives This project portfolio management (PPM) general session discusses the vital role of analytics in the project management arena and offers a view of the project executive role in the future. (GEN9606: Tuesday, October 2, 1:15 p.m., Moscone West Room 3002/3004) Oracle Primavera Hands-on Labs In practical self-paced learning sessions covering everything from Oracle’s Primavera P6 solutions to Primavera Portfolio Management, Primavera Risk Analysis, and Primavera Capital Project and Program Management Solutions, you’ll discover new ways to derive maximum benefits from your Oracle software.(Seven labs to choose from - see Focus on Oracle Primavera for more information)Download the Focus On Oracle Primavera guide, and stay connected via Twitter.com/@OracleEPPM, LinkedIn, and Facebook/OraclePrimavera.

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• How Social Can You Get?

  - by Oracle OpenWorld Blog Team

  By Karen Shamban Get Social at Oracle OpenWorld What: Social Plaza @ Oracle OpenWorldWhen: Tuesday, October 2, Noon–8:00 p.m.Where: Mint Plaza, Fifth Street between Mission and Market Hashtag: #oowJoin Oracle’s social media masters—plus hundreds of your soon-to-be-closest friends—at this all-social social. There will be two bars open from 4:30 p.m. until closing, with drink coupons to go 'round. Also on hand will be one of those famous San Francisco gourmet food trucks—check them out also starting at 4:30 p.m. While you’re there, mug at the Social PhotoBooth—maybe while you're drinking a mug. Social Plaza is going to showcase artists at work—face-to-face. Indie music faves Golden State will be stopping by to play, dance-rageous DJ Brandon Arnovick will be spinning discs, and artist Melanie Alves will be painting the scene—and scenes—right there.  Into fashion? Check out the 20 local fashion designers who will be displaying, discussing, and selling their unique designs. And if you want to add to your t-shirt collection, we’ve got a live print screening planned ... the first 300 socializers will get a t-shirt free. But hey—be sure to mix some technology with your social efforts. Watch Larry Ellison’s keynote live from Social Plaza, drink in hand.   See you there. &amp;amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;gt;

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• Business Forecast: Cloudy with a Chance to Gain

  - by Oracle OpenWorld Blog Team

  Join us at Oracle OpenWorld to learn how Oracle’s cloud solutions are transforming how customers do business.  Whether you’re interested in public, private or managed clouds, Oracle has a cloud session for you.  The Oracle Cloud Computing track offers an in-depth look at Oracle’s comprehensive cloud offerings, with featured keynotes by Oracle executives Larry Ellison and Thomas Kurian, eight general sessions, and more than 300 sessions and demos. Catch these must-see sessions: Keynotes Hardware and Software, Engineered to Work Together: Why It’s A Different Approach (Larry Ellison, Sunday, September 30 at 5:00 p.m.) The Oracle Cloud: Oracle’s Cloud Platform and Applications Strategy (Thomas Kurian, Tuesday, October 2 at 8:00 a.m.) The Oracle Cloud: Where Social Is Built In (Larry Ellison, Tuesday, October 2 at 2:45 p.m.) General Sessions The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud (Monday, October 1 at 10:45 a.m.) Oracle Fusion Applications - Overview, Strategy, and Roadmap (Monday, October 1 at 10:45 a.m.) Overview of Oracle’s Public Cloud Strategy (Monday, October 1 at 12:15 p.m.) Overview of Oracle’s Public Cloud for Database and Application Developers (Monday, October 1 at 1:45 p.m.) Building and Managing a Private Oracle Database Cloud (Monday, October 1 at 3:15 p.m.) Building and Managing a Private Oracle Java and Middleware Cloud (Monday, October 1 at 4:45 p.m.) Building Mobile Applications with Oracle Cloud (Monday, October 1 at 4:45 p.m.) Using Enterprise Manager to Manage Your Own Private Cloud (Tuesday, October 2 at 11:45 a.m.) Breakthrough Efficiency in Private Cloud Infrastructure (Tuesday, October 2 at 1:15 p.m.) To stay in touch with Oracle Cloud announcements, follow us on Twitter @OracleCloudZone or Like us on Facebook.

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• Experience the Oracle Support Stars Bar

  - by Oracle OpenWorld Blog Team

  By Gina WolfDon't miss the opportunity to meet with the stars of Oracle Support, live and in person at the Moscone West Level 2 lobby. Ask our experts your toughest questions about the Oracle hardware, software, and engineered systems you use to run your business. Explore new Oracle Support innovations including Oracle Platinum Services, My Oracle Support Mobile, and the Oracle Enterprise Manager Ops Center Everywhere program. Learn the latest best practices for problem prevention, rapid resolution, and product upgrades. In addition, discover how Oracle Advanced Customer Support Services can help you maximize the performance of all mission-critical Oracle systems. Come meet the stars behind your support: our trusted experts are ready to assist! The Oracle Support Stars Bar at the Moscone West Level 2 lobby is open all conference week at the following times: Sunday, September 30, 12:00 p.m. – 4:00 p.m. Monday, October 1, 10:00 a.m. – 6:00 p.m. Tuesday, October 2, 10:00 a.m. – 6:00 p.m. Wednesday, October 3, 9:00 a.m. – 5:00 p.m. Thursday, October 4, 9:00 a.m. – 1:00 p.m. Attend one or more of the 27 Oracle Customer Support Services sessions during Oracle OpenWorld to learn how Oracle Support enables you to gain maximum value from your Oracle hardware and software investments.

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• What's Up for "We're Almost There" Wednesday

  - by Oracle OpenWorld Blog Team

   By Karen Shamban Wow - can't believe we're looking at Wednesday already!  Still so much to do, places to go, people to talk with. The last day for the Exhibition Halls is Wednesday, so be sure to spend time there if you haven't done so already. And don't forget (as if you would) that the famed Oracle Appreciation Event is Wednesday night on Treasure Island.  Here are just some of the big things happening Wednesday, October 3: Registration Moscone West, Moscone South, Hilton San Francisco, Westin St. Francis, Hotel Nikko, 7:00 a.m. - 6:30 p.m. Oracle OpenWorld Keynote featuring Oracle executives John Fowler, Edward Screven, and Juan Loiaza Moscone North Hall D, 8:00 a.m. - 9:45 a.m. Exhibition Halls Open Moscone South and Moscone West, 9:45 a.m. - 4:00 p.m. General Sessions Various times and locations Sessions, Demos, Labs Various times and locations Oracle Appreciation Event, featuring Pearl Jam, with Kings of Leon and X Treasure Island, 7:30 p.m. - 1:00 a.m. (note: must have approved wristband to attend) After what is sure to be a late night, it's good to know that the Thursday keynotes don't start until 9:00 a.m. They're going to be really great, so you won't want to miss them!

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• Social Media Stations for Partners

  - by Oracle OpenWorld Blog Team

  By Stephanie Spada One of our exciting additions to this year’s Oracle Partner Network Exchange @ OpenWorld are Social Media Stations.  Partners have the opportunity to get customized, face-to-face expert advice on how they can better engage their customers and find new prospects online using social media tools.When: Sunday, September 30Time: 3:00 p.m.–5:00 p.m.Where: Moscone South, Esplanade levelWhen: Monday, October 1Time:  9:30 a.m.–6:00 p.m.Where: Moscone South, OPN Lounge, Exhibitor levelEach customized social media consultation will take only 25 minutes. Here’s how it works:·    Partners check in with a Social Media Rally coordinator who will assess needs and make the right connections for each session·    Partners go to the Photo Station, where a headshot will be taken that can be used on social profiles, Websites or for articles and posts across the Web·    Partners meet with the One-2-One consultants who will walk them through how they’re using social media today and what next steps could beSocial media channels/methods discussed can include Google+, Google Alerts, Google Analytics, Facebook, LinkedIn, Search Engine Optimization, Twitter, and more.  With so many choices, partners can decide how to focus their time.To get the most out of the Social Media Stations, partners should:·    Wear appropriate attire for the headshot photo·    Bring log-in information for social platforms they want to discuss·    Come prepared with questions for the One-2-One consultation so session time can be maximizedFor questions, or to schedule a session ahead of time, partners should send an email to: [email protected].

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• And the Winner Is ...

  - by Oracle OpenWorld Blog Team

  If you know excellent Oracle technologists, now's your chance to nominate them for an award. by Karen Shamban It’s possible to win an Oracle Excellence Award in one of 12 categories this year—nominations are open now through July 17, 2012. Winning customers and partners will be hosted at Oracle OpenWorld or JavaOne 2012, where they can meet with Oracle executives, network with peers, and be featured in an upcoming edition of an Oracle publication such as Oracle Magazine. This year’s Oracle Excellence Award categories are: •    CIO of the Year•    Database Administrator of the Year•    Eco-Enterprise Innovation•    Java Business Innovation•    Leadership•    Oracle Fusion Middleware Innovation•    Proactive Support Champion–Global•    Specialized Partner of the Year–Europe, Middle East, and Africa•    Specialized Partner of the Year–Global•    Specialized Partner of the Year–North America•    Technologist of the Year Learn more about each award and nominate a deserving candidate now! Go to the Oracle Excellence Awards information page for details.

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• Four Words That Go Together Well: Oracle. Technology. Network. Lounge.

  - by Oracle OpenWorld Blog Team

  Again this year the Oracle Technology Network (OTN) Lounge will be in the Howard Street Tent, on Howard Street (surprise!) between Moscone North and South. The OTN Lounge is a central meeting place for all Oracle OpenWorld and JavaOne attendees to network with Oracle experts, ACEs, and peers. And to discuss areas of common technology interest - or discuss anything at all. Check out this OTN blog post to get the details on exciting special activities, drawings, and contests happening at the lounge the week of the conference. Stop by - there could be a t-shirt in it for you. OTN Lounge Hours Sunday, September 30    7:00 p.m. - 8:30 p.m.Monday, October 1          8:00 a.m. - 7:00 p.m.Tuesday, October 2         8:00 a.m. - 7:00 p.m.Wednesday, October 3    8:00 a.m. - 5:00 p.m.Thursday, October 4        8:00 a.m. - 2:00 p.m.

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• The Partner Perspective from Oracle OpenWorld 2012 - IDC’s Darren Bibby report

  - by Richard Lefebvre

  Below is IDC’s Darren Bibby report on ‘The Partner Perspective from Oracle OpenWorld 2012’. If you missed the 2012 edition, I trust this will give you the willingness to attend next year one! October 26, 2012 I attended my fourth Oracle OpenWorld earlier in October. I always go in with the lens of, "What's in it for partners this year?" Although it's primarily thought of as a customer event - and yes, the bulk of the almost 50,000 attendees are customers - this year's conference was clearly the largest and most important partner event Oracle has ever run. Oracle PartnerNetwork (OPN) Exchange There were more partner attendees than ever, with Oracle citing somewhere around 5000. But the format for partners this year was different. And it was better. Traditionally, Oracle hosts a one-day only Partner Forum on the Sunday before the customer-focused conference begins. This year, the partner content still began on the Sunday, but the worldwide alliances and channels group created an exclusive track throughout the week, just for partners. It featured content specifically targeted towards partners, and was anchored at a nearby hotel. This was a great move for Oracle. The Oracle PartnerNetwork (OPN) team has been in a tricky position for years in that they have enough partners that they need a landmark event in the year, but perhaps not enough to justify a separate, worldwide, large, partner-only event. Coinciding a four day event with Oracle OpenWorld, where anybody who's anybody in the Oracle world attends anyway, is a good solution. The channels leadership team can build from this success for an even better conference next year. It's expected that they will follow a similar strategy. Cloud Announcements for Partners As for the content, it was primarily about the Cloud. For customers, for VARs, for ISVs, for everyone. There were five key Cloud related announcements for partners at the event: Cloud Builder Specialization. This is one of the first broader Specializations that isn't focused on one unique product. It is a designation for partners that offer design and implementation services for private cloud solutions. As such, it will surely be something that nearly every partner will consider, and many will pursue. New Specializations for Cloud Services. Unlike the broad, almost "strategy-level" Specialization above, there are a group of new product-based "merit badges" for many of the new Cloud offerings. Think about a Specialization for the Cloud version of HCM, for instance. Each of these particular specializations will also have Rapid Start implementation methodologies that allow a partner to offer a fixed scope and fixed price bid to customers. Based on the learnings from Oracle Consulting, this means a partner might be able to deliver Cloud HCM in six weeks for a fixed price. In the end, this means more consistent experiences for Oracle customers. Cloud Resale Program. For those partners who achieve one of these Cloud Specializations, it will mean they can actually resell the subscription-based Cloud product. This is important because it has been somewhat of a rarity in the emerging Cloud channel for partners to be able to "take the paper", take the revenue, do the billing, be first line of support etc. This is an important step for Oracle and one the partners will be happy to see. Cloud Referral Program. For those partners who are not as engaged with these specific Cloud products that the Specializations revolve around, there is a new referral program that provides an incentive to recommend Oracle Cloud products. This one-two punch of referral and resale programs is similar in many ways to other vendors who allow more committed partners to resell, while more casual partners can collect fees. It's the model that seems to work. The key to allow a company to resell a subscription product - something that is inherently delivered directly between the vendor and customer - is trust. Achieving a specialization is a good bar to have to meet. Platform as a Service for ISVs. Leveraging some of the overall announcements made by CEO Larry Ellison around a cloud version of its famous database, Oracle also outlined a new ability for ISVs to build cloud services on its new PaaS offering. Details were less available for this announcement, though it's an expected and fitting play for ISVs comfortable with Oracle technology who can now more easily build out cloud applications. There wasn't much talk of an app store to go along with this, but surely it's in the works. Specializations And "The Gap" Coming back to Specializations, Oracle PartnerNetwork (OPN) has 4600 partners worldwide that hold 20,000 Specializations. These are impressive numbers just three years into the new OPN framework. The actual number of Specializations has also grown significantly, up to 111 today and soon around 125 or so with the new Cloud designations. Oracle may need to look at grouping some of these and creating higher level, broader designations that partners could achieve by earning several Specializations in that group. At 125 and growing, this is a lot. On the top of the pyramid, Hitachi Ltd. successfully became the eleventh partner to make it to the highly prestigious Diamond level. Partner programs partially exist in order to recognize capable partners. And it's more than abundantly clear that the Diamond level does this. But I think Oracle has a gap. Specializations show capability in a very specific product area, and all sizes of partners can achieve these. The next level at which to show a level of expertise is the Advanced Specialization. However, this is a massive step up from the regular Specialization. The advanced level requires 50 people to have certification in that particular product area. Most other industry programs have similar higher level statuses, but none are even close to that number. Whereas a customer who sees an Oracle partner with an advanced specialization can be very sure of capability, there is a gap in that there are hundreds or even thousands of 20-50 person solution providers who are top notch in their area of expertise. They will never get to Advanced due to numbers alone. These boutique partners don't really have a way of showing off their talents in the current program. Advanced may not need to be so high to really show that a company has deep expertise. Overall it was a very successful Oracle OpenWorld for Oracle partners of all sizes. There was progress made on making it a bigger and more relevant event. And also on catching up and maybe even leading in some cases with cloud opportunities for partners.

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• Problems locating Redmine database

  - by zordor

  I have an active redmine but I can not find the database where it is running right now. It should be on PostgreSQL but the database where it should be running is empty. Does anybody have any idea how to check current database used by redmine? Please let me know if you need any extra information. Thank you EDIT: Ok I know the database it is using. On the database.yml I have project_redmine but it is using the database project I dont know why. That database it is used by developers for the actual project. So that is getting me problems of course. I am unable to run it on the right DB (project_redmine) any ideas? :S

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• Centrally managing 100+ websites without bankrupting a small company

  - by palintropos

  I'm mainly interested in opinions on the trade-offs between having a single central server all the websites connect to as opposed to each website mirroring a subset of the master database with all the products in it. For example, will I run into severe performance issues (or even security issues, or restrictions) making queries to an offsite database? Will we hit scalability issues we can't handle early on from the sheer bandwidth required to maintain this? If we do go with something like a script that keeps smaller databases (each containing a subset of the central master data) in sync, what sorts of issues will we likely encounter there? I would really like the opinions of people far more knowledgeable than I am regarding the pros and cons of both setups and what headaches we are likely to encounter. CLARIFICATION: This should not be viewed as a question about whether we should implement one database vs multiple databases. This question has been answered numerous times. The question is regarding the pros and cons for a deployment like this having the ability to manage all the websites centrally (one server) vs trying to keep them all in sync if they each have their own db (multiple servers). REAL-WORLD EXAMPLE: We are a t-shirt company, and we have individual websites for our different kinds of t-shirts, but we're looking at a central order management integrated with our single shopping cart (which is ColdFusion + MySQL). Now, let's say we have a t-shirt that's on 10 of our websites and we change an image for it. Ideally we would change that in one place and the change would propagate, but how would we set this up?

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• Relational vs. Dimensional Databases, what's the difference?

  - by grautur

  I'm trying to learn about OLAP and data warehousing, and I'm confused about the difference between relational and dimensional modeling. Is dimensional modeling basically relational modeling, but allowing for redundant/un-normalized data? For example, let's say I have historical sales data on (product, city, # sales). I understand that the following would be a relational point-of-view: Product | City | # Sales Apples, San Francisco, 400 Apples, Boston, 700 Apples, Seattle, 600 Oranges, San Francisco, 550 Oranges, Boston, 500 Oranges, Seattle, 600 While the following is a more dimensional point-of-view: Product | San Francisco | Boston | Seattle Apples, 400, 700, 600 Oranges, 550, 500, 600 But it seems like both points of view would nonetheless be implemented in an identical star schema: Fact table: Product ID, Region ID, # Sales Product dimension: Product ID, Product Name City dimension: City ID, City Name And it's not until you start adding some additional details to each dimension that the differences start popping up. For instance, if you wanted to track regions as well, a relational database would tend to have a separate region table, in order to keep everything normalized: City dimension: City ID, City Name, Region ID Region dimension: Region ID, Region Name, Region Manager, # Regional Stores While a dimensional database would allow for denormalization to keep the region data inside the city dimension, in order to make it easier to slice the data: City dimension: City ID, City Name, Region Name, Region Manager, # Regional Stores Is this correct?

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• Still Confused About Identifying vs. Non-Identifying Relationships

  - by Jason

  So, I've been reading up on identifying vs. non-identifying relationships in my database design, and a number of the answers on SO seem contradicting to me. Here are the two questions I am looking at: What's the Difference Between Identifying and Non-Identifying Relationships Trouble Deciding on Identifying or Non-Identifying Relationship Looking at the top answers from each question, I appear to get two different ideas of what an identifying relationship is. The first question's response says that an identifying relationship "describes a situation in which the existence of a row in the child table depends on a row in the parent table." An example of this that is given is, "An author can write many books (1-to-n relationship), but a book cannot exist without an author." That makes sense to me. However, when I read the response to question two, I get confused as it says, "if a child identifies its parent, it is an identifying relationship." The answer then goes on to give examples such as SSN (is identifying of a Person), but an address is not (because many people can live at an address). To me, this sounds more like a case of the decision between primary key and non-primary key. My own gut feeling (and additional research on other sites) points to the first question and its response being correct. However, I wanted to verify before I continued forward as I don't want to learn something wrong as I am working to understand database design. Thanks in advance.

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Vitality of Product Information Management Showcased at OpenWorld 2012

  - by Mala Narasimharajan

   By Sachin Patel Can you hear the countdown clock ticking!! OpenWorld 2012 is almost here and as I write this Oracle is buzzing with fresh new ideas and solutions that will be showcased this year. What an exciting time for all of us to be in midst of a digital revolution. Whether it is Apple fans clamoring to find every new feature that has been added to the iPhone 5 or a startup launching a new digital thermostat (has anyone looked at the new one from Nest ), product information is a vital for companies to grow and compete in this cut-throat market. Customer today struggle to aggregate and enrich this product data from the myriad of systems they have in place to run their businesses and operations. Having a product information strategy is paramount to align your sales channels and operations with the most accurate and upto date product data. We have a number of sessions this year at OpenWorld where you can gain more insight into how Oracle’s next generation of Fusion Applications, in this case Fusion Product Hub can provide you with a solution to streamline and get control of your Product Master Data. Enabling Trusted Enterprise Product Data with Oracle Fusion Product HubTuesday, October 2nd 11:45 am, Moscone West 2022 Join me Sachin Patel, Director of Product Strategy and Milan Bhatia, VP of Development as we discuss how you can enable trusted product master data in your enterprise. In this session we plan to cover the challenges companies face today in mastering product data. The discussion will also include how Fusion Product Hub brings new and innovative features to empower your product data owners to create a holistic and rich product definition that can be leveraged across your enterprise. We will also be joined by Pawel Fidelus from Fideltronik an Early Adopter for Fusion Product Hub who will showcase their plans to implement Fusion Product Hub and the value it will bring to Fideltronik Multichannel Fulfillment Excellence in Direct-to-Consumer Market Thursday, October 4th, 12:45 am, Moscone West 2024 Do you have multiple order capture systems? Do you have difficulty in fulfilling orders for your customers across various channels and suppliers? Mark Carson, Director, Fusion DOO and Brad Kerr, Director, AGSS will be showcasing the Fusion Distributed Order Orchestration solution and how companies can orchestrate orders from multiple order capture systems and route them to the appropriate fulfillment system. Sachin Patel, Director Product Strategy for Product MDM will highlight the business pain points in consolidating and commercializing data from a Multi Channel Commerce point of view and how Fusion Product Hub helps in allowing you to provide a single source of truth to drive a singular and rich customer experience. Oracle Fusion Supply Chain Management: Customer Adoption and Experiences                                                Wednesday, October 3rd 10:15 am, Moscone West 2003 This is a great session to attend to learn about how Fusion Supply Chain Management and Fusion Product Hub Early Adopters, including Boeing and Fideltronik are leveraging Fusion Applications to improve their Supply Chain operations. Have a great OpenWorld and see you soon!!

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• A Guide to Fusion SCM at Oracle OpenWorld 2012

  - by Pam Petropoulos

  Are you attending next week’s Oracle OpenWorld 2012 conference? Then you won’t want to miss the Fusion SCM activities and customer presenters from leading companies like Boeing and Fideltronik. Below you’ll find a day by day guide of the various Fusion SCM sessions, demos and activities during OpenWorld 2012, September 30 – October 4 in San Francisco, CA. Tuesday, October 2 All of the Fusion SCM sessions during OpenWorld will take place in various rooms at Moscone West, a convenience you are sure to appreciate, as will your feet.   The first session at 10:15 – 11:15 am (Moscone West, Room 2006), entitled “Oracle Fusion Supply Chain Management: Overview, Strategy, Customer Experiences, and Roadmap”, provides an overview of Fusion Supply Chain Management applications and will discuss Fusion SCM strategy, future roadmap, and highlights of customer examples. The next session at 11:45 am – 12:45 pm (Moscone West, Room 2022), entitled “Enabling Trusted Enterprise Product Data with Oracle Fusion Product Hub”, may be the session for you if you’re struggling with achieving consistent, high-quality product data that provides significant business value. This session will discuss how Oracle Fusion Product Hub and Oracle Enterprise Data Quality can help you to achieve this vision. A customer presenter from Fideltronik will share their experiences with Oracle Fusion Product Hub. At the end of the day unwind at the Supply Chain Management customer reception from 6:00 – 8:00 pm at the Roe Lounge, located at 651 Howard Street. Registration is required. Click here for details. Wednesday, October 3 Wednesday is a busy day with three Fusion SCM sessions on the agenda. Start your day at 10:15 am at the “Oracle Fusion Supply Chain Management: Customer Adoption and Experiences” session (Moscone West, Room 2003).  This must see session will showcase customer speakers from The Boeing Company and Fideltronik, each of whom will share their company’s experiences in selecting and implementing Fusion SCM applications. If you’re wondering how Fusion SCM applications can co-exist with your existing Oracle applications, then you’ll want to sit in on the 3:30 pm session entitled “Oracle Fusion Supply Chain Management: Coexistence with Other Oracle Applications” (Moscone West, Room 2003). Stick around until 5:00 pm for the final Fusion SCM session of the day entitled “Responsive Fulfillment with Oracle Fusion Supply Chain Management” (Moscone West, Room 2001).  This session will showcase Oracle Fusion Distributed Order Orchestration and Oracle Fusion Global Order Promising and how they are changing the way companies manage order fulfillment in environments. In addition to discussing the current business challenges, product capabilities, value propositions, industry applicability, and future roadmap this session will also feature a customer presenter from The Boeing Company. Thursday, October 4 If you are a retail customer we highly recommend that you attend the final Fusion SCM session of the week at 12:45 pm, entitled “Multichannel Fulfillment Excellence in the Direct-to-Consumer Market” (Moscone West, Room 2024).  Retailers will learn how they can transform their supply chains to meet the ever-increasing demands of buy anywhere/get anywhere cross-channel requirements with Fusion Distributed Order Orchestration and Oracle Fusion Product Hub. Throughout the week, you’ll also want to visit the Fusion SCM demo pods at the Demogrounds in Moscone West so you can see demos of these Fusion applications. Visit pod W-005 for Fusion Distributed Order Orchestration, W-008 for Fusion Inventory and Cost Management, and W-006 for Fusion Product Hub. Click here for the Demogrounds map. A reminder that you can also pre-register for these sessions to secure your spot. Visit the Schedule Builder to pre-enroll for these sessions. Finally, you'll also want to check out the Fusion SCM FocusOn document which includes additional keynote and general sessions that you may want to attend throughout the week.   We look forward to seeing you in San Francisco next week.

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• Focus on Social Relationship Management at Oracle OpenWorld

  - by Pat Ma

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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• PENGUIN IS GETTING READY FOR ORACLE OPENWORLD 2012

  - by Zeynep Koch

  Are you looking for reasons to attend Oracle Openworld, how about below Oracle Linux sessions and hands-on-labs.  1. General Session: Oracle Linux Strategy and Roadmap  In this session, Oracle executives will discuss Linux strategy; the roadmap; contributions to the Linux mainline kernel; and what's in store for upcoming releases of Oracle Linux and the Unbreakable Enterprise Kernel. Don’t miss this session. 2. New Features in Oracle Linux- A Technical Deep Dive Collaborating with the Linux community, Oracle engineers contribute to advancing Linux for mission-critical deployments. In this technical session, attendees will learn about the recent developments in Oracle Linux and the Unbreakable Enterprise Kernel 3. Why Switch to Oracle Linux?  Oracle is the only company that provides a complete Linux solution from applications to disk, fully optimized for Oracle hardware and software, with one-stop support. In this session you will hear from two customers that have successfully implemented Oracle Linux and saved 50 to 90 percent on Linux support costs as well as the reasons to switch to Oracle Linux. 4. Debugging and Configuration Best Practices for Oracle Linux This is one of our best attended sessions and most informative. In this best practices session, learn how to save time and money while preventing headaches and hassles. Discover expert secrets to get your Linux systems up and running (and keep them running), avoid common pitfalls, prevent problems, and circumvent known issues. 5. Top Technical Tips for Automatic and Secure Oracle Linux Deployments In this session, attendees will learn about how to easily deploy and install Oracle Linux systems using various technologies like Kickstart, Oracle Enterprise Manager OpsCenter, and Oracle VM Templates for applications on Linux. Additionally, the session will share useful Linux security tips and introduce utilities to help with hardening and securely operating an Oracle Linux system. We also have a great session in Oracle Develop track: 6. DTrace for Oracle Linux Initially announced at last year's Oracle Openworld, DTrace for Oracle Linux is now available for the Unbreakable Enterprise Kernel R.2. In this session held by one of the engineers working on the DTrace for Linux port, you will learn how you can use this powerful and flexible framework in your development environment. If you prefer to really have practical experience, don’t miss our two Hands-on-Labs where we will cover: HOL-1 : Oracle Linux Package Management: Configuring and Enabling Services In this session you will be Installing and configuring Oracle VM VirtualBox, importing the Oracle Linux virtual appliance. You will then use the package management on Oracle Linux using RPM and yum. You will also be able to review Ksplice, zero downtime kernel updates that enable you to apply security updates, patches and critical bug fixes without rebooting. HOL-2: Oracle Linux Storage Management with LVM and Device Mapper In this session you will learn about storage management with LVM2, the Linux Logical Volume Manager, Btrfs, preparing block devices, creating physical and logical volumes, creating file systems on top of logical volumes, and resizing file systems dynamically. You will also practice setting up software RAID devices, configuring encrypted block devices. You will also see Oracle Linux and Kpslice in the three demopods we will feature at Exhibition demogrounds. One in MySQL Connect and two in Oracle Openworld. What more do you need to come to San Francisco? Oh, I forgot to mention we also have great weather in fall.. Check out the Content Catalog and register to attend Oracle Linux sessions.

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• How do you decide what kind of database to use?

  - by Jason Baker

  I really dislike the name "NoSQL", because it isn't very descriptive. It tells me what the databases aren't where I'm more interested in what the databases are. I really think that this category really encompasses several categories of database. I'm just trying to get a general idea of what job each particular database is the best tool for. A few assumptions I'd like to make (and would ask you to make): Assume that you have the capability to hire any number of brilliant engineers who are equally experienced with every database technology that has ever existed. Assume you have the technical infrastructure to support any given database (including available servers and sysadmins who can support said database). Assume that each database has the best support possible for free. Assume you have 100% buy-in from management. Assume you have an infinite amount of money to throw at the problem. Now, I realize that the above assumptions eliminate a lot of valid considerations that are involved in choosing a database, but my focus is on figuring out what database is best for the job on a purely technical level. So, given the above assumptions, the question is: what jobs are each database (including both SQL and NoSQL) the best tool for and why?

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• any practices ,samples for ERD?

  - by just_name

  Q: I wanna any web sites , any books just for training on ERD and normalization ,, i wanna a lot of samples ,practices,and case studies with recommended answers, to strength myself in database design.and avoid the poor data base design i made . note:i don't need books to explain the concepts , what i need is practices ,examples,case studies with recommended answers. Thanks in advance.

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• Android threading and database locking

  - by Sena Gbeckor-Kove

  Hi, We are using AsyncTasks to access database tables and cursors. Unfortunately we are seeing occasional exceptions regarding the database being locked. E/SQLiteOpenHelper(15963): Couldn't open iviewnews.db for writing (will try read-only): E/SQLiteOpenHelper(15963): android.database.sqlite.SQLiteException: database is locked E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteDatabase.native_setLocale(Native Method) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteDatabase.setLocale(SQLiteDatabase.java:1637) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteDatabase.<init>(SQLiteDatabase.java:1587) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteDatabase.openDatabase(SQLiteDatabase.java:638) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteDatabase.openOrCreateDatabase(SQLiteDatabase.java:659) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteDatabase.openOrCreateDatabase(SQLiteDatabase.java:652) E/SQLiteOpenHelper(15963): at android.app.ApplicationContext.openOrCreateDatabase(ApplicationContext.java:482) E/SQLiteOpenHelper(15963): at android.content.ContextWrapper.openOrCreateDatabase(ContextWrapper.java:193) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteOpenHelper.getWritableDatabase(SQLiteOpenHelper.java:98) E/SQLiteOpenHelper(15963): at android.database.sqlite.SQLiteOpenHelper.getReadableDatabase(SQLiteOpenHelper.java:158) E/SQLiteOpenHelper(15963): at com.iview.android.widget.IViewNewsTopStoryWidget.initData(IViewNewsTopStoryWidget.java:73) E/SQLiteOpenHelper(15963): at com.iview.android.widget.IViewNewsTopStoryWidget.updateNewsWidgets(IViewNewsTopStoryWidget.java:121) E/SQLiteOpenHelper(15963): at com.iview.android.async.GetNewsTask.doInBackground(GetNewsTask.java:338) E/SQLiteOpenHelper(15963): at com.iview.android.async.GetNewsTask.doInBackground(GetNewsTask.java:1) E/SQLiteOpenHelper(15963): at android.os.AsyncTask$2.call(AsyncTask.java:185) E/SQLiteOpenHelper(15963): at java.util.concurrent.FutureTask$Sync.innerRun(FutureTask.java:256) E/SQLiteOpenHelper(15963): at java.util.concurrent.FutureTask.run(FutureTask.java:122) E/SQLiteOpenHelper(15963): at java.util.concurrent.ThreadPoolExecutor$Worker.runTask(ThreadPoolExecutor.java:648) E/SQLiteOpenHelper(15963): at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:673) E/SQLiteOpenHelper(15963): at java.lang.Thread.run(Thread.java:1060) Does anybody have a general example for code which writes to a database from a different thread than the one reading and how can we ensure thread safety. One suggestion I've had is to use a ContentProvider, as this would handle the access of the database from multiple threads. I am going to look at this, but is this the recommended method of handling such a problem? It seems rather heavyweight considering we're talking about in front or behind Thanks in advance.

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• Enable Automatic Code First Migrations On SQL Database in Azure Web Sites

  - by Steve Michelotti

  Now that Azure supports .NET Framework 4.5, you can use all the latest and greatest available features. A common scenario is to be able to use Entity Framework Code First Migrations with a SQL Database in Azure. Prior to Code First Migrations, Entity Framework provided database initializers. While convenient for demos and prototypes, database initializers weren’t useful for much beyond that because, if you delete and re-create your entire database when the schema changes, you lose all of your operational data. This is the void that Migrations are meant to fill. For example, if you add a column to your model, Migrations will alter the database to add the column rather than blowing away the entire database and re-creating it from scratch. Azure is becoming increasingly easier to use – especially with features like Azure Web Sites. Being able to use Entity Framework Migrations in Azure makes deployment easier than ever. In this blog post, I’ll walk through enabling Automatic Code First Migrations on Azure. I’ll use the Simple Membership provider for my example. First, we’ll create a new Azure Web site called “migrationstest” including creating a new SQL Database along with it:   Next we’ll go to the web site and download the publish profile:   In the meantime, we’ve created a new MVC 4 website in Visual Studio 2012 using the “Internet Application” template. This template is automatically configured to use the Simple Membership provider. We’ll do our initial Publish to Azure by right-clicking our project and selecting “Publish…”. From the “Publish Web” dialog, we’ll import the publish profile that we downloaded in the previous step:   Once the site is published, we’ll just click the “Register” link from the default site. Since the AccountController is decorated with the [InitializeSimpleMembership] attribute, the initializer will be called and the initial database is created.   We can verify this by connecting to our SQL Database on Azure with SQL Management Studio (after making sure that our local IP address is added to the list of Allowed IP Addresses in Azure): One interesting note is that these tables got created with the default Entity Framework initializer – which is to create the database if it doesn’t already exist. However, our database did already exist! This is because there is a new feature of Entity Framework 5 where Code First will add tables to an existing database as long as the target database doesn’t contain any of the tables from the model. At this point, it’s time to enable Migrations. We’ll open the Package Manger Console and execute the command: PM> Enable-Migrations -EnableAutomaticMigrations This will enable automatic migrations for our project. Because we used the "-EnableAutomaticMigrations” switch, it will create our Configuration class with a constructor that sets the AutomaticMigrationsEnabled property set to true: 1: public Configuration() 2: { 3: AutomaticMigrationsEnabled = true; 4: } We’ll now add our initial migration: PM> Add-Migration Initial This will create a migration class call “Initial” that contains the entire model. But we need to remove all of this code because our database already exists so we are just left with empty Up() and Down() methods. 1: public partial class Initial : DbMigration 2: { 3: public override void Up() 4: { 5: } 6: 7: public override void Down() 8: { 9: } 10: } If we don’t remove this code, we’ll get an exception the first time we attempt to run migrations that tells us: “There is already an object named 'UserProfile' in the database”. This blog post by Julie Lerman fully describes this scenario (i.e., enabling migrations on an existing database). Our next step is to add the Entity Framework initializer that will automatically use Migrations to update the database to the latest version. We will add these 2 lines of code to the Application_Start of the Global.asax: 1: Database.SetInitializer(new MigrateDatabaseToLatestVersion<UsersContext, Configuration>()); 2: new UsersContext().Database.Initialize(false); Note the Initialize() call will force the initializer to run if it has not been run before. At this point, we can publish again to make sure everything is still working as we are expecting. This time we’re going to specify in our publish profile that Code First Migrations should be executed:   Once we have re-published we can once again navigate to the Register page. At this point the database has not been changed but Migrations is now enabled on our SQL Database in Azure. We can now customize our model. Let’s add 2 new properties to the UserProfile class – Email and DateOfBirth: 1: [Table("UserProfile")] 2: public class UserProfile 3: { 4: [Key] 5: [DatabaseGeneratedAttribute(DatabaseGeneratedOption.Identity)] 6: public int UserId { get; set; } 7: public string UserName { get; set; } 8: public string Email { get; set; } 9: public DateTime DateOfBirth { get; set; } 10: } At this point all we need to do is simply re-publish. We’ll once again navigate to the Registration page and, because we had Automatic Migrations enabled, the database has been altered (*not* recreated) to add our 2 new columns. We can verify this by once again looking at SQL Management Studio:   Automatic Migrations provide a quick and easy way to keep your database in sync with your model without the worry of having to re-create your entire database and lose data. With Azure Web Sites you can set up automatic deployment with Git or TFS and automate the entire process to make it dead simple.

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• Database version control resources

  - by Wes McClure

  In the process of creating my own DB VCS tool tsqlmigrations.codeplex.com I ran into several good resources to help guide me along the way in reviewing existing offerings and in concepts that would be needed in a good DB VCS.  This is my list of helpful links that others can use to understand some of the concepts and some of the tools in existence.  In the next few posts I will try to explain how I used these to create TSqlMigrations.   Blogs entries Three rules for database work - K. Scott Allen http://odetocode.com/blogs/scott/archive/2008/01/30/three-rules-for-database-work.aspx Versioning databases - the baseline http://odetocode.com/blogs/scott/archive/2008/01/31/versioning-databases-the-baseline.aspx Versioning databases - change scripts http://odetocode.com/blogs/scott/archive/2008/02/02/versioning-databases-change-scripts.aspx Versioning databases - views, stored procedures and the like http://odetocode.com/blogs/scott/archive/2008/02/02/versioning-databases-views-stored-procedures-and-the-like.aspx Versioning databases - branching and merging http://odetocode.com/blogs/scott/archive/2008/02/03/versioning-databases-branching-and-merging.aspx Evolutionary Database Design - Martin Fowler http://martinfowler.com/articles/evodb.html Are database migration frameworks worth the effort? - Good challenges http://www.ridgway.co.za/archive/2009/01/03/are-database-migration-frameworks-worth-the-effort.aspx Continuous Integration (in general) http://martinfowler.com/articles/continuousIntegration.html http://martinfowler.com/articles/originalContinuousIntegration.html Is Your Database Under Version Control? http://www.codinghorror.com/blog/archives/000743.html 11 Tools for Database Versioning http://secretgeek.net/dbcontrol.asp How to do database source control and builds http://mikehadlow.blogspot.com/2006/09/how-to-do-database-source-control-and.html .Net Database Migration Tool Roundup http://flux88.com/blog/net-database-migration-tool-roundup/ Books Book Description Refactoring Databases: Evolutionary Database Design Martin Fowler signature series on refactoring databases. Book site: http://databaserefactoring.com/ Recipes for Continuous Database Integration: Evolutionary Database Development (Digital Short Cut) A good question/answer layout of common problems and solutions with database version control. http://www.informit.com/store/product.aspx?isbn=032150206X

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• NetBackup-pal is muködik az Oracle Database 11gR2 mentés Exadata V2 környezetben

  - by Fekete Zoltán

  A Veritas NetBackup szoftverrel is menthetok az Oracle 11gR2 adatbázisok az Oracle Enterprise Linux-on is (RMAN-t használva), 64-bites környezetben. A dokumentumokban a Red Hat-re vonatkozó infót kell keresnünk, mivel http://seer.entsupport.symantec.com/docs/337048.htm szerint "Oracle Enterprise Linux (OEL)" Supported based on NetBackup Red Hat Enterprise Linux 4.x/5.x Client, Server, and Oracle Agent support. BMR is not supported. NetBackup compatibility listák: http://seer.entsupport.symantec.com/docs/303344.htm - A NetBackup 7 kompatibilis az Oracle Exadata V2-vel: http://seer.entsupport.symantec.com/docs/340295.htm - A NetBackup 6.x verziókra telepíteni kell a következo patch-et: NB_6.5.5_ET1940073_1_347227.zip is a NetBackup 6.5.5 EEB (Emergency Engineering Binary) for Oracle Clients. http://seer.entsupport.symantec.com/docs/347227.htm és http://support.veritas.com/docs/279048.

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• Oracle OpenWorld Series: Amit Zavery’s General Session

  - by Michelle Kimihira

  Join Amit Zavery, Vice President of Fusion Middleware Product Management in this strategy and roadmap session for Fusion Middleware, Innovation Platform for Oracle Apps, including Oracle Fusion Applications (GEN9504) on Monday, October 1st at 10:45 AM – 11:45 AM in Moscone West, 3002/3003. Learn the value of Oracle Fusion Applications’ architecture and the role of Oracle Application Development Framework, Oracle SOA Suite, Oracle Business Intelligence, Oracle WebCenter, and Oracle Identity Management. Hear how customers like Boeing and Electronic Art have implemented Oracle Fusion Middleware to improve productivity and lower IT costs today with Oracle Applications and lay a foundation for business innovation. Boeing, world’s largest aerospace company will talk about their need to automate, streamline, and standardize a common process for Order Capture through Orchestration and Financial/ Contract Closeout activities, while dramatically reducing costs. Electronic Art, leading global interactive entertainment software company will talk about their challenge with overwhelming amount of data arriving in different formats and their need to rationalize their architecture to handle this transformation. Additional Information ·         Relevant Blogs: Oracle OpenWorld Countdown Begins ,  Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications, Oracle OpenWorld Blog ·         Focus On Docs: Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications ·         Product Information on Oracle.com: Oracle Fusion Middleware ·         Subscribe to our regular Fusion Middleware Newsletter ·         Follow us on Twitter and Facebook

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