There are tons of discussions around tips&tricks to improve Search Engines "ranking" and SEOs.
What if the focus of the webmaster/client is 100% set on the quality of the content with precise keywords in meta tags, clean design, regular articles updates, clean URLs and highly filtered external links leading to pages on websites dealing on the same,or related subjects; isn't it the job of a good search engine like Google to catch this website and show it in its front-page ?
Or does Search Engines count on us to help them find us, and webmasters will always have to be up-to-date regarding SEO tools and rules updates on top of websites' design, browsers customization, progressive enhancement etc ?