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• June is going to be a busy month!

  - by Monica Kumar

  Who says things slow down in summer? Well, maybe for school kids, but certainly not for Oracle's Virtualization team! June is turning out to be one of the busiest months for us. We are going to be participating in a number of industry events. If you happen to be at any of these, please stop by the Oracle booth and our session/s. Let's go through a run down of these events. 1. 13th Annual Call Center Week June 4-8 Ceasar's Palace, Las Vegas  Event website You're now wondering...why are we at this call center show. It's really simple, Oracle's Desktop Virtualization solutions offer the best way for call center to reliably and securely access enterprise apps using a variety of endpoint devices such as an iPad or a Sun Ray Client. Provisioning new employees becomes a breeze. We'll be jointly showcasing our solution with Oracle's CRM team. Come check us out.  2. Gartner Infrastructure & Management, Florida June 5-7 Orlando, FL  Event website Oracle is a Premier sponsor of the Gartner IOM Summit this June 5 – 7, 2012 in Orlando, FL.  Attendees will have the opportunity to meet with Oracle experts in a variety of sessions, including demonstrations during the showcase receptions. 3. Cloud Expo East Check out our website for details of our participation. Stop by at booth 511 to talk to our Cloud, Virtualization and Big Data experts. In addition, we're delivering a number of sessions at Cloud Expo. The one I want to highlight is the following: Session: Borderless Applications in the Cloud with Oracle VM and Oracle Virtual Assembly Builder Abstract: As virtualization adoption progresses beyond server consolidation, this is also transforming how enterprise applications are deployed and managed in an agile environment. The traditional method of business-critical application deployment where administrators have to contend with an array of unrelated tools, custom scripts to deploy and manage applications, OS and VM instances into a fast changing cloud computing environment can no longer scale effectively to achieve response time and desired efficiency. Oracle VM and Oracle Virtual Assembly Builder allow applications, associated components, deployment metadata, management policies and best practices to be encapsulated into ready-to-run VMs for rapid, repeatable deployment and ease of management. Join us in this Cloud Expo session to see how Oracle VM and Oracle Virtual Assembly Builder allow you to deploy complex multi-tier applications in minutes and enables you to easily onboard existing applications to cloud environments.  Get your free Cloud Expo pass now!  We're offering complimentary VIP Gold Passes. Go to https://www.blueskyz.com/v3/Login.aspx?ClientID=19&EventID=56&sg=177, click “Continue” if you are a New User or log-in if you have already created an account. Once there, you can view the Agenda or Register for Cloud Expo. To register - fill out the basic business card questions and then enter oracleVIPgold in the Priority Code field to change the price from $2,000 to $0. 4. CiscoLive 2012  June 10-14 San Diego, CA Event website Our Oracle VM and Oracle Linux experts will talk about joint collaboration with Cisco on UCS. We'll also highlight customer use cases. 5. Gartner Infrastructure & Operations Management Summit, EMEA Dates: June 11-12 Frankfurt, Germany Event website Meet experts from our Virtualization and Linux team in EMEA. Stop by our booth and find out what's new in Oracle VM Server for x86 and Oracle Linux. June is going to be busy.

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• SQL 2012 Licensing Thoughts

  - by Geoff N. Hiten

  The only thing more controversial than new Federal Tax plans is new Licensing plans from Microsoft.  In both cases, everyone calculates several numbers.  First, will I pay more or less under this plan?  Second, will my competition pay more or less than now?  Third, will <insert interesting person/company here> pay more or less?  Not that items 2 and 3 are meaningful, that is just how people think. Much like tax plans, the devil is in the details, so lets see how this looks.  Microsoft shows it here: http://www.microsoft.com/sqlserver/en/us/future-editions/sql2012-licensing.aspx First up is a switch from per-socket to per-core licensing.  Anyone who didn’t see something like this coming should rapidly search for a new line of work because you are not paying attention.  The explosion of multi-core processors has made SQL Server a bargain.  Microsoft is in business to make money and the old per-socket model was not going to do that going forward. Per-core licensing also simplifies virtualization licensing.  Physical Core = Virtual Core, at least for licensing.  Oversubscribe your processors, that’s your lookout.  You still pay for  what is exposed to the VM.  The cool part is you can seamlessly move physical and virtual workloads around and the licenses follow.  The catch is you have to have Software Assurance to make the licenses mobile.  Nice touch there. Let’s have a moment of silence for the late, unlamented, largely ignored Workgroup Edition.  To quote the Microsoft  FAQ:  “Standard becomes our sole edition for basic database needs”.  Considering I haven’t encountered a singe instance of SQL Server Workgroup Edition in the wild, I don’t think this will be all that controversial. As for pricing, it looks like a wash with current per-socket pricing based on four core sockets.  Interestingly, that is the minimum core count Microsoft proposes to swap to transition per-socket to per-core if you are on Software Assurance.  Reading the fine print shows that if you are using more, you will get more core licenses: From the licensing FAQ. 15. How do I migrate from processor licenses to core licenses?  What is the migration path? Licenses purchased with Software Assurance (SA) will upgrade to SQL Server 2012 at no additional cost. EA/EAP customers can continue buying processor licenses until your next renewal after June 30, 2012. At that time, processor licenses will be exchanged for core-based licenses sufficient to cover the cores in use by processor-licensed databases (minimum of 4 cores per processor for Standard and Enterprise, and minimum of 8 EE cores per processor for Datacenter). Looks like the folks who invested in the AMD 12-core chips will make out like bandits. Now, on to something new: SQL Server Business Intelligence Edition. Yep, finally a BI-specific SKU licensed for server+CAL configurations only.  Note that Enterprise Edition still supports the complete feature set; the BI Edition is intended for smaller shops who want to use the full BI feature set but without needing Enterprise Edition scale (or costs).  No, you don’t get ColumnStore, Compression, or Partitioning in the BI Edition.  Those are Enterprise scale features, ThankYouVeryMuch.  Then again, your starting licensing costs are about one sixth of an Enterprise Edition system (based on an 8 core server). The only part of the message I am missing is if the current Failover Licensing Policy will change.  Do we need to fully or partially license failover servers?  That is a detail I definitely want to know.

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• Two Candidates + One Job = Two Different Outcomes

  - by david.talamelli

  Recruiters have always headhunted (sidenote: I do not like this word, in general I think the type of people who use the phrase “headhunting” are the ones who are trying to sound more important than what they likely are). Any serious Recruiter engages in direct recruiting activity, it is part and parcel of the business it is not something unique. With the uptake in Social Media the past 4-5 years, we have seen an increase in the number of Recruiters proactively reaching out to people about job opportunities. We have also seen this activity increase across all levels of hire, from help desk roles to C-Level Executives. While getting approached about a role can be a nice boost to a person’s ego, do not let it give you an inflated sense of entitlement. It is The way that people handle themselves during these calls and subsequent interviews will have a large impact on their potential to land that job. Last week I spoke to two very different candidates, both about the same position and both with very different outcomes. On paper, Candidate #1 looked fantastic; they ticked many of the boxes that we were looking for. The person is working at global IT company and working in a similar role as the one we were hiring for but not in as senior as the role we had. This role would have been the perfect step to getting involved in more complex work for the person. Candidate #2 had less polished IT experience, ticked some of the boxes we were looking for and on paper in comparison to Candidate #1 was not as close a fit as Candidate #1 was. It seemed like I was comparing apples and oranges. After speaking to both candidates it turns out I was comparing apples and oranges except the person better suited for our role was not the one I was expecting it would be. The first candidate on paper looked great – they had the experience we were looking for and appeared to be just right for the role, but after talking to them, they gave me the impression that they thought the world owed them. The impression I was left with was that they did not equate success with hard work, they seemed more interested in “what is in it for me”. Rather than having a proper conversation with me, I was often cut off and asked to hurry it up when explaining our business, what we are doing, etc... . This person seemed more interested in the job title and money than how rather than think about ways to make the role successful. Candidate #2 who had limited experience, made up for any perceived lack of experience and them some with a demonstrated motivation to succeed and do the things needed to make that happen. Candidate #2 made a great first impression, they did not seem afraid of hard work and demonstrated a “team player” attitude. In talking to them they kept me engaged, listened and asked thoughtful questions that made me think this is the type of person who creates their own luck and who would thrive in a place like Oracle. Skills, capabilities, experience and a good resume can certainly get your foot in the door, but the wrong attitude or approach to work can close those opportunities just as easily. On the other hand, hard work, effort and a genuine work ethic may help open those doors that would otherwise closed for you. A resume with all the credentials gets you in the front door but that is just the beginning of the process. It is not how we start the race that is important, it’s how things end that matter most.

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• Partner Webcast - Focus on Oracle Data Profiling and Data Quality 11g

  - by lukasz.romaszewski(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:RO;} Partner Webcast Focus on Oracle Data Profiling and Data Quality 11g February 24th, 12am  CET   Oracle offers an integrated suite Data Quality software architected to discover and correct today's data quality problems and establish a platform prepared for tomorrow's yet unknown data challenges. Oracle Data Profiling provides data investigation, discovery, and profiling in support of quality, migration, integration, stewardship, and governance initiatives. It includes a broad range of features that expand upon basic profiling, including automated monitoring, business-rule validation, and trend analysis. Oracle Data Quality for Data Integrator provides cleansing, standardization, matching, address validation, location enrichment, and linking functions for global customer data and operational business data. It ensures that data adheres to established standards that are adaptable to fit each organization's specific needs.  Both single - and double - byte data are processed in local languages to provide a unique and centralized view of customers, products and services.   During this in-person briefing, Data Integration Solution Specialists will be providing a technical overview and a walkthrough.   Agenda ·         Oracle Data Integration Strategy overview ·         A focus on Oracle Data Profiling and Oracle Data Quality for Data Integrator: o   Oracle Data Profiling o   Oracle Data Quality for Data Integrator o   Live demoo   Q&A Delivery Format  This FREE online LIVE eSeminar will be delivered over the Web and Conference Call. Registrations   received less than 24hours  prior to start time may not receive confirmation to attend. To register , click here. For any questions please contact [email protected]. 

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• Removing Barriers to Create Effective Data Models

  After years of creating and maintaining data models, I have started to notice common barriers that decrease the accuracy and usefulness of models. In my opinion, the main causes of these barriers are the lack of knowledge and communication from within a company. The lack of knowledge in regards to data models or data modeling can take many forms. Company Culture Knowledge Whether documented or undocumented, existing business rules of a company can affect how data is modeled. For example, if a company only allows 1 assigned person per customer to be able to manipulate a customer’s record then then a data model that includes an associated table that joins customers and employee’s would be unneeded because that would allow for the possibility of multiple employees to handle a customer because of the potential for a many to many relationship between Customers and Employees. Technical Knowledge Depending on the data modeler’s proficiency in modeling data they can inadvertently cause issues and/or complications with a design without even noticing. It is important that companies share data modeling responsibilities so that the models are developed from multiple perspectives of a system, company and the original problem.  In addition, the tools that a company selects to create data models can also affect the accuracy of the model if designer are not familiar with the tools or the tools are too complex to use for the designer. Existing System Knowledge In order for a data modeler to model data for an existing system so that new changes can be applied to a system then they need to at least know the basic concepts of a system so that they can work within it. This will promote reusability of data and prevent the chance of duplicating data. Project Knowledge This should be pretty obvious, but it is very hard to create an accurate data model without knowing what data needs to be modeled. I have always found it strange that I have been asked to start modeling data prior to a client formalizing any requirements. Usually when this happens I have to make several iterations to a model, and the client still does not know exactly what they want.  In addition additional issues can arise when certain stakeholders of a project are not consulted prior to the design or after the project is over because it can cause miss understandings and confusion by the end user as well as possibly not solving the original problem for which a project is intended to solve. One common thread between each type of knowledge is that they can all be avoided through the use of good communication. For example, if a modeler is new to a company then they should ask older employees about any business specific rules that may be documented or undocumented that must be applied to projects in general. Furthermore, if a modeler is not really familiar with a specific data modeling software then they need to speak up and ask for help form other employees or their manager. This will not only help the modeler in the project, but also help them in future projects that they do for the company. Additionally, if a project is not clearly defined prior to a data modeler being assigned the modeling project then it is their responsibility to communicate with the other stakeholders to clarify any part of a project that is unclear so that the data model that is created is accurately aligned with a project.

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• How Do You Actually Model Data?

  Since the 1970’s Developers, Analysts and DBAs have been able to represent concepts and relations in the form of data through the use of generic symbols.  But what is data modeling?  The first time I actually heard this term I could not understand why anyone would want to display a computer on a fashion show runway. Hey, what do you expect? At that time I was a freshman in community college, and obviously this was a long time ago.  I have since had the chance to learn what data modeling truly is through using it. Data modeling is a process of breaking down information and/or requirements in to common categories called objects. Once objects start being defined then relationships start to form based on dependencies found amongst other existing objects.  Currently, there are several tools on the market that help data designer actually map out objects and their relationships through the use of symbols and lines.  These diagrams allow for designs to be review from several perspectives so that designers can ensure that they have the optimal data design for their project and that the design is flexible enough to allow for potential changes and/or extension in the future. Additionally these basic models can always be further refined to show different levels of details depending on the target audience through the use of three different types of models. Conceptual Data Model(CDM)Conceptual Data Models include all key entities and relationships giving a viewer a high level understanding of attributes. Conceptual data model are created by gathering and analyzing information from various sources pertaining to a project during the typical planning phase of a project. Logical Data Model (LDM)Logical Data Models are conceptual data models that have been expanded to include implementation details pertaining to the data that it will store. Additionally, this model typically represents an origination’s business requirements and business rules by defining various attribute data types and relationships regarding each entity. This additional information can be directly translated to the Physical Data Model which reduces the actual time need to implement it. Physical Data Model(PDMs)Physical Data Model are transformed Logical Data Models that include the necessary tables, columns, relationships, database properties for the creation of a database. This model also allows for considerations regarding performance, indexing and denormalization that are applied through database rules, data integrity. Further expanding on why we actually use models in modern application/database development can be seen in the benefits that data modeling provides for data modelers and projects themselves, Benefits of Data Modeling according to Applied Information Science Abstraction that allows data designers remove concepts and ideas form hard facts in the form of data. This gives the data designers the ability to express general concepts and/or ideas in a generic form through the use of symbols to represent data items and the relationships between the items. Transparency through the use of data models allows complex ideas to be translated in to simple symbols so that the concept can be understood by all viewpoints and limits the amount of confusion and misunderstanding. Effectiveness in regards to tuning a model for acceptable performance while maintaining affordable operational costs. In addition it allows systems to be built on a solid foundation in terms of data. I shudder at the thought of a world without data modeling, think about it? Data is everywhere in our lives. Data modeling allows for optimizing a design for performance and the reduction of duplication. If one was to design a database without data modeling then I would think that the first things to get impacted would be database performance due to poorly designed database and there would be greater chances of unnecessary data duplication that would also play in to the excessive query times because unneeded records would need to be processed. You could say that a data designer designing a database is like a box of chocolates. You will never know what kind of database you will get until after it is built.

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• On The Road with the HR Community

  - by Kathryn Perry

  A guest post by Steve Boese, Director, Talent Strategy, Oracle One of the best ways to connect with and to get a feel for what is on the minds of Human Resources leaders is to get out of the office and hit the road. I’ve had the great honor to attend and/or present at a number of events recently, including the massive SHRM Annual Conference, the HR Florida Conference, and Taleo World in Chicago. These events, and many others, offer solution providers, talent management professionals, business leaders, and even more casual observers of the Human Resources field with tremendous opportunities to connect, to share information, and to learn from each other. Attending the conferences also give people a sense of how they can improve and enhance their skills and knowledge, learn about the latest workforce technologies, and bring new and innovative ideas back to their organizations. And sure, the parties and conference swag can be pretty nice as well! If you attend a few of these industry events, one of the most beneficial by-products that you can emerge with -- whether you are on the front lines in HR at your organization, or as we are at Oracle, in the business of developing and delivering innovative and impactful technology solutions to our customers -- is to get a larger sense of the big ideas and major trends, concerns, and challenges facing organizations all across the landscape, and to be able to better understand how your strategies and solutions can be improved with this greater perspective. So what are HR folks discussing and debating? What questions and problems keep them up at night? What are the bloggers and large community of HR social media enthusiasts buzzing about? From my perspective some of the common themes you see over and again across the HR community break down (broadly), into three main areas: Talent attraction - How can we locate, attract, recruit, and hire the best talent possible? What new strategies, approaches, and technologies can help us in this critically important area? What role do external social networks like LinkedIn, Facebook, and Twitter play in the increasingly competitive search for talent? Talent Retention - How can we make sure to keep that talent on our team? What engagement, development, recognition, and compensation tools can help us in this regard? How can we continue, (or become), an employer of choice? What is our unique and compelling employer value proposition? Talent Empowerment - How can we put our employees in the best position to succeed? What can we do to better align our talent with the organization’s mission and goals, while simultaneously providing the best and most driven to succeed individuals a clear path to achieve their career goals and aspirations? How can new technologies, particularly social and collaboration tools help in this area? While these are the ‘big themes’ that I know I have seen this year, certainly they are not really new, nor are they likely to fundamentally change in the next year or two. I think the reason is that at the core of any successful enterprise is a collection of smart, interested, engaged, challenged, and empowered group of people. And that was likely the case 10 or 20 years ago, and will probably be the case 10 or 20 years into the future. But what has changed, and what you can see -- evidenced by simply following the Twitter backchannel for an event and by reading some of the many fantastic HR blogs out there -- is that the HR professional's ability, along with technology solution providers like Oracle, to connect, to more openly share information with each other, and to make each other better in the process, (and to create new, improved, and more innovative solutions), has never been greater. And I think it is with this heretofore unprecedented level of opportunity to connect with other members of the community that HR professionals will be better equipped to help their organizations attract, retain, and empower their teams. We at Oracle HCM look forward to continuing to meet, engage, and connect with the HR community in the coming months. Until then -- follow us on Twitter and Facebook.

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• Company wants to write custom project management tool, rather then use third party product.

  - by Jason Evans

  At the company I work, we are really wanting to get into the agile methodology for developing software. One thing that I'm not excited about is the fact that management wants us to build a custom project management feature inside the company's Intranet. I think this is a total waste of time. There are many great third party tools available (e.g. Axosoft OnTime) that can do everything we need, and more. For how much development time it would cost us to build our own project management module, we could buy numerous licences for a third party product. One concern is that, whilst we are writing code for a client, and using our custom Intranet project management module, we find bugs in the module that need fixing ASAP. That means having to stop work on the client code to fix the Intranet. That just puts shivers down my spine. Another worry I have is lack of functionality. This custom module is going to be so basic, that it will just feel really crap to use. That might sound a bit snooty, but for goodness sake, many third party tools are so feature rich, that the idea of having to write our own tool makes feel very uneasy. In fact, I can't be bothered. What do you guys think? I'm going to raise this issue with my boss, since I feel it's such an important topic to talk about. EDIT: Thanks for the great responses, much appreciated. To summarize some of them: Money Naturally my boss does want to save money, by not forking out a few hundred £'s for licences. However, for us to write a custom tool, it will take x number of days, multiplied by approx £500, which is our costs. I don't see the business value in this. Management have mentioned that they want to sell the Intranet as a product in the future, but it's so custom to our needs (and downright basic), that in order to give it to another client, I can see us having to fork a version of the code and rebuild the majority of it anyway. So it's not like we're gaining anything there in reuse. Features Having our own custom module means not feature bloat - only the functionality we require will be in the product. My issue is that there are plenty of free, open-source project management tools out there with minimal features already. So even if cost is an issue, we could look into open-source. Again it all boils down to the fact that I don't see the point in writing a project management tool in this day and age. It's a bit like writing your own web browser - why?, what's the point? Although management are asking for this tool, just because they are, it does not mean I'm going to please them and do it just because they asked for it. If something does not make sense, then I will raise it as a concern. At the end of the day, it's the developers who write the code, it's the developers who make money for a business. Thus, as far I'm concerned, the devs have a very big role in deciding how a company should manage projects and what tools are used. "I am Spartan, argh!" :) Hmm, I've not been able to make this question a wiki for some reason, thus I'm going to have to pick an answer to accept. Cheers. Jas.

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• SQL Authority News – Presenting at SQL Bangalore on May 3, 2014 – Performing an Effective Presentation

  - by Pinal Dave

  SQL Bangalore is a wonderful community and we always have a great response when we present on technology. It is SQL User Group and we discuss everything SQL there. This month we have SQL Server 2014 theme and we are going to have a community launch on this subject. We have the best of the best speakers presenting on SQL Server 2014 technology. Looking at the whole line of celebrity speakers, I have decided not to present on SQL Server. I will be presenting on the performance tuning subject, but with the twist of soft skills. I will be presenting on “Performing an Effective Presentation“. Trust me, you do not want to miss this presentation, I will be presenting on how to present effectively when presenting SQL Server topics. What this session will NOT have I personally believe that we all are good presenters most of the time. We can all easily call out if someone is bad presenter. There is no point talking about basics like bigger bullet points, talk loudly, talk with confidence, use better analogies etc. In simple words – this is not going to some philosophy session and boring notes. What this session will have Well, this session will tell stories of my life. It will tell how we can present about technology and SQL Server with the help of stories and personal experience. I am going to tell stories about two legends  who have inspired me. Right after that we will be doing two exercises together where we will learn quickly and effectively, how to become better speaker – instantly! There is no video recording of this session. If you want to get resources from this session, please sign up my newsletter at http://bit.ly/sqllearn Here are few of the slides from this presentation: Here is the details about the event and location Venue:Microsoft Corporation, Signature Building,Embassy Golf Links Business Park, Intermediate Ring Road, Domlur, Bangalore – 560071 The agenda is amazing – we have top line SQL Speakers. Everyone is welcome and don’t forget to get your friend along for this event. Loads to learn and tons to share !!! Keynote (20 mins) by Anupam Tiwari – Business Program Manager – GTSC Backup Enhancements with SQL Server 2014 by Amit Banerjee – PFE Microsoft Performance Enhancements with SQL Server 2014 by Sourabh Agarwal - PFE Microsoft LUNCH BREAK Performing an effective Presentation by Pinal Dave – Community Member (SQLAuthority.com) InMemory Enhancements with SQL Server 2014 by Balmukund Lakhani – Support Escalation Engg. Microsoft Some more lesser known enhancements with SQL Server 2014 by Vinod Kumar – Technical Architect Microsoft MTC Power Packed – Power BI with SQL Server by Kane Conway – Support Escalation Engg. Microsoft I am very big fan of Amit, Balmukund and Vinod – I have always watched their session and this time, I am going to once again attend their session without missing a single min. They are SQL legends, I am going to be there and learn when they are sharing their knowledge.  Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, T SQL

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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• Working and Studying in Oracle, how I balance my time....

  - by anca.rosu

  Hi, my name is Laura. I am working as an Intern within Executive Administration at Oracle Denmark, whilst studying Information Management at Copenhagen Business school. I have recently handeding a paper on Information Systems which gave me exposure to Oracle. Once completing this paper I came across a job posting on my University’s intranet site and I applied directly online. When I submitted my application for the job offer, I wondered about what language I should use for the application form, as the job posting was in Danish, but the contact person and number looked Irish. I therefore chose English. Later that same day, Fiona, one of Oracle’s Graduates Recruitment Consultants based in Ireland, contacted me. This shows how global Oracle truly is. I went for my face-to-face interview in Oracle Denmark with Charlotte, one of the team managers. I spent 5 minutes waiting in the lobby, just looking around, thinking to myself, I really want to work here. The atmosphere seemed so pleasant with a relaxed approach between colleagues, employees and guests. The interview took about an hour, but we touched on a lot of different subjects. The profile I got of Oraclewas that this is a place where you are encouraged to think for yourself, and you are given the freedom to use your ideas. Later that evening, Fiona called and offered me the job. I was very happy. At Oracle Denmark we have 4 different zones: a Quiet Zone, a Project Zone, a Dialogue Zone and a Call Zone. Everyday when you arrive you consider what will be the most productive for the day’s task, and you take your toolbox and go find a desk in the zone you have decided on. It is therefore very unusual to be next to the same person two days in a row. At Oracle, people are located all over the world, and everybody has team members, colleagues or leaders in other countries, or even other time zones. Initially,I was worried about how I would adapt to this approach but I soon realized I had nothing to worry about and now I appreciate working this way. My colleagues have been very supportive and they have openly welcomed me into my new role. I typically work two days a week and have three days at University. During exam periods, I have the flexibility to work less hours and focus on the exams, in return for putting in more hours at work when needed. The first time I had to ask for time off before handing in a paper, my boss looked at me and said, ”Of course! Your education is the most important!” I hope that by sharing my experiences with you, I can inspire or encourage you to consider Oracle as a potential employer, where you can grow both professionally and personally. If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: Intern,Oracle Denmark,Information Systems,Business school,Copenhagen,Graduates Recruitment,Ireland,Quiet Zone,Project Zone,Dialogue Zone,Call Zone,University,flexibility

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• Need WIF Training?

  - by Your DisplayName here!

  I spend numerous hours every month answering questions about WIF and identity in general. This made me realize that this is still quite a complicated topic once you go beyond the standard fedutil stuff. My good friend Brock and I put together a two day training course about WIF that covers everything we think is important. The course includes extensive lab material where you take standard application and apply all kinds of claims and federation techniques and technologies like WS-Federation, WS-Trust, session management, delegation, home realm discovery, multiple identity providers, Access Control Service, REST, SWT and OAuth. The lab also includes the latest version of the thinktecture identityserver and you will learn how to use and customize it. If you are looking for an open enrollment style of training, have a look here. Or contact me directly! The course outline looks as follows: Day 1 Intro to Claims-based Identity & the Windows Identity Foundation WIF introduces important concepts like conversion of security tokens and credentials to claims, claims transformation and claims-based authorization. In this module you will learn the basics of the WIF programming model and how WIF integrates into existing .NET code. Externalizing Authentication for Web Applications WIF includes support for the WS-Federation protocol. This protocol allows separating business and authentication logic into separate (distributed) applications. The authentication part is called identity provider or in more general terms - a security token service. This module looks at this scenario both from an application and identity provider point of view and walks you through the necessary concepts to centralize application login logic both using a standard product like Active Directory Federation Services as well as a custom token service using WIF’s API support. Externalizing Authentication for SOAP Services One big benefit of WIF is that it unifies the security programming model for ASP.NET and WCF. In the spirit of the preceding modules, we will have a look at how WIF integrates into the (SOAP) web service world. You will learn how to separate authentication into a separate service using the WS-Trust protocol and how WIF can simplify the WCF security model and extensibility API. Day 2 Advanced Topics:  Security Token Service Architecture, Delegation and Federation The preceding modules covered the 80/20 cases of WIF in combination with ASP.NET and WCF. In many scenarios this is just the tip of the iceberg. Especially when two business partners decide to federate, you usually have to deal with multiple token services and their implications in application design. Identity delegation is a feature that allows transporting the client identity over a chain of service invocations to make authorization decisions over multiple hops. In addition you will learn about the principal architecture of a STS, how to customize the one that comes with this training course, as well as how to build your own. Outsourcing Authentication:  Windows Azure & the Azure AppFabric Access Control Service Microsoft provides a multi-tenant security token service as part of the Azure platform cloud offering. This is an interesting product because it allows to outsource vital infrastructure services to a managed environment that guarantees uptime and scalability. Another advantage of the Access Control Service is, that it allows easy integration of both the “enterprise” protocols like WS-* as well as “web identities” like LiveID, Google or Facebook into your applications. ACS acts as a protocol bridge in this case where the application developer doesn’t need to implement all these protocols, but simply uses a service to make it happen. Claims & Federation for the Web and Mobile World Also the web & mobile world moves to a token and claims-based model. While the mechanics are almost identical, other protocols and token types are used to achieve better HTTP (REST) and JavaScript integration for in-browser applications and small footprint devices. Also patterns like how to allow third party applications to work with your data without having to disclose your credentials are important concepts in these application types. The nice thing about WIF and its powerful base APIs and abstractions is that it can shield application logic from these details while you can focus on implementing the actual application. HTH

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• World Record Siebel PSPP Benchmark on SPARC T4 Servers

  - by Brian

  Oracle's SPARC T4 servers set a new World Record for Oracle's Siebel Platform Sizing and Performance Program (PSPP) benchmark suite. The result used Oracle's Siebel Customer Relationship Management (CRM) Industry Applications Release 8.1.1.4 and Oracle Database 11g Release 2 running Oracle Solaris on three SPARC T4-2 and two SPARC T4-1 servers. The SPARC T4 servers running the Siebel PSPP 8.1.1.4 workload which includes Siebel Call Center and Order Management System demonstrates impressive throughput performance of the SPARC T4 processor by achieving 29,000 users. This is the first Siebel PSPP 8.1.1.4 benchmark supporting 29,000 concurrent users with a rate of 239,748 Business Transactions/hour. The benchmark demonstrates vertical and horizontal scalability of Siebel CRM Release 8.1.1.4 on SPARC T4 servers. Performance Landscape Systems Txn/hr Users Call Center Order Management Response Times (sec) 1 x SPARC T4-1 (1 x SPARC T4 2.85 GHz) – Web 3 x SPARC T4-2 (2 x SPARC T4 2.85 GHz) – App/Gateway 1 x SPARC T4-1 (1 x SPARC T4 2.85 GHz) – DB 239,748 29,000 0.165 0.925 Oracle: Call Center + Order Management Transactions: 197,128 + 42,620 Users: 20300 + 8700 Configuration Summary Web Server Configuration: 1 x SPARC T4-1 server 1 x SPARC T4 processor, 2.85 GHz 128 GB memory Oracle Solaris 10 8/11 iPlanet Web Server 7 Application Server Configuration: 3 x SPARC T4-2 servers, each with 2 x SPARC T4 processor, 2.85 GHz 256 GB memory 3 x 300 GB SAS internal disks Oracle Solaris 10 8/11 Siebel CRM 8.1.1.5 SIA Database Server Configuration: 1 x SPARC T4-1 server 1 x SPARC T4 processor, 2.85 GHz 128 GB memory Oracle Solaris 11 11/11 Oracle Database 11g Release 2 (11.2.0.2) Storage Configuration: 1 x Sun Storage F5100 Flash Array 80 x 24 GB flash modules Benchmark Description Siebel 8.1 PSPP benchmark includes Call Center and Order Management: Siebel Financial Services Call Center – Provides the most complete solution for sales and service, allowing customer service and telesales representatives to provide superior customer support, improve customer loyalty, and increase revenues through cross-selling and up-selling. High-level description of the use cases tested: Incoming Call Creates Opportunity, Quote and Order and Incoming Call Creates Service Request . Three complex business transactions are executed simultaneously for specific number of concurrent users. The ratios of these 3 scenarios were 30%, 40%, 30% respectively, which together were totaling 70% of all transactions simulated in this benchmark. Between each user operation and the next one, the think time averaged approximately 10, 13, and 35 seconds respectively. Siebel Order Management – Oracle's Siebel Order Management allows employees such as salespeople and call center agents to create and manage quotes and orders through their entire life cycle. Siebel Order Management can be tightly integrated with back-office applications allowing users to perform tasks such as checking credit, confirming availability, and monitoring the fulfillment process. High-level description of the use cases tested: Order & Order Items Creation and Order Updates. Two complex Order Management transactions were executed simultaneously for specific number of concurrent users concurrently with aforementioned three Call Center scenarios above. The ratio of these 2 scenarios was 50% each, which together were totaling 30% of all transactions simulated in this benchmark. Between each user operation and the next one, the think time averaged approximately 20 and 67 seconds respectively. Key Points and Best Practices No processor cores or cache were activated or deactivated on the SPARC T-Series systems to achieve special benchmark effects. See Also Siebel White Papers SPARC T4-1 Server oracle.com OTN SPARC T4-2 Server oracle.com OTN Siebel CRM oracle.com OTN Oracle Solaris oracle.com OTN Oracle Database 11g Release 2 Enterprise Edition oracle.com OTN Disclosure Statement Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Results as of 30 September 2012.

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• Why We Do What We Do. (Part 3 of 5 Part Series on JDE 5G Postponed)

  - by Kem Butller-Oracle

  By Lyle Ekdahl - Oracle JD Edwards Sr. VP General Manager  In the closing of part two of this 5 part blog series, I stated that in the next installment I would explore the expected results of the digital overdrive era and the impact it will have on our economy. While I have full intentions of writing on that topic, I am inspired today to write about something that is top of mind. It’s top of mind because it has come up several times recently conversations with my Oracle’s JD Edwards team members, with customers and our partners, plus I feel passionately about why I do what I do…. It is not what we do but why we do that thing that we do Do you know what you do? For the most part, I bet you could tell me what you do even if your work has changed over the years.  My real question is, “Do you get excited about what you do, and are you fulfilled? Does your work deliver a sense of purpose, a cause to work for, and something to believe in?”  Alright, I guess that was not a single question. So let me just ask, “Why?” Why are you here, right now? Why do you get up in the morning? Why do you go to work? Of course, I can’t answer those questions for you but I can share with you my POV.   For starters, there are several things that drive me. As many of you know by now, I have a somewhat competitive nature but it is not solely the thrill of winning that actually fuels me. Now don’t get me wrong, I do like winning occasionally. However winning is only a potential result of competing and is clearly not guaranteed. So why compete? Why compete in business, and particularly why in this Enterprise Software business?  Here’s why! I am fascinated by creative and building processes. It is about making or producing things, causing something to come into existence. With the right skill, imagination and determination, whether it’s art or invention; the result can deliver value and inspire. In both avocation and vocation I always gravitate towards the create/build processes.  I believe one of the skills necessary for the create/build process is not just the aptitude but also, and especially, the desire and attitude that drives one to gain a deeper understanding. The more I learn about our customers, the more I seek to understand what makes the successful and what difficult issues cause them to struggle. I like to look for the complex, non-commodity process problems where streamlined design and modern technology can provide an easy and simple solution. It is especially gratifying to see our customers use our software to increase their own ability to deliver value to the market. What an incredible network effect! I know many of you share this customer obsession as well as the create/build addiction focused on simple and elegant design. This is what I believe is at the root of our common culture.  Are JD Edwards customers on a whole different than other ERP solutions’ customers? I would argue that for the most part, yes, they are. They selected our software, and our software is different. Why? Because I believe that the create/build process will generally result in solutions that reflect who built it and their culture. And a culture of people focused on why they create/build will attract different customers than one that is based on what is built or how the solution is delivered. In the past I have referred to this idea as character of the customer, and it transcends industry, size and run rate. Now some would argue that JD Edwards has some customers who are characters. But that is for a different post. As I have told you before, the JD Edwards culture is unique, and its resulting economy is valuable and deserving of our best efforts. 

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• Where Have All the Ugly Forms Gone? Users and ADF Took Care Of It

  - by ultan o'broin

  Sometimes I hear that our application demos are a bit too "cutsey" and that we never talk about with any user roles that have lots of data entry as a requirement. Some (no names) consider those old clunker forms, with the myriad rows of fields, to be super-productive for data clerks. We do have such roles covered in Oracle Fusion Applications for sure. But consider what is really the issue here: productivity. Check out how the Oracle Fusion Financials Applications User Experience team went about designing for productivity when receiving and entering invoice data, for example. See how Fusion Financials caters so well for input and control of data? Central to all this is knowing the users and how they work: what tasks do they need to perform, and when. Read more about Fusion Financials productivity in the white paper, Get It Done Fast, Get It Done Right: The Oracle Fusion Financials User Experience. Now and then, I see forms that weren't designed for end user activity at all. Instead, they were designed by developers or by the IT department around the database schema. Forms with literally dozens of fields on the same page, sometimes. Forms that give the impression there was only task involved, when there may have been several. At times, completing one of these huge forms accurately became so tedious that, under pressure, it made more sense for the user to complete it quickly as possible and then let somebody else check it for accuracy and fill in the gaps from data emailed along in spreadsheet form. Data accuracy is critical in our business. Not good. Not efficient. Not productive. So here are a few basics on forms design for data entry-type user roles. A great place for developers to start exploring what is possible with forms layout is the Rich Client User Experience (RCUX) guidance on Form Layout, using ADF components. User-Centered Forms Design Considerations The starting point--something you must always keep in mind with your own design--is design for the end user. Find a representative end user, and keep that user engaged throughout the design, deployment, and test process. Consider these points in user testing those forms: Are there automated or technical solutions to entering the data that avoid manual input in the first place? For example, imports, uploads, OCR, whatever. Some day we will be able to tell Siri to do it, but leave that for now. Design your form to reflect the task involved (i.e., the business process) and not the database schema. On the form, group like fields together, logically. Eliminate duplicate data entry or prepopulate from previous data entry. Allow users to complete fields in the order they wish (i.e., no interdependency). Allow for tabbing between fields (keyboard is faster than mouse), so know how the browser supports this (see that RCUX guideline). Allow for final validation at the page level not at field-level entry. Way better for heads-down users. For example, ADF messages allow you to see a list of all validation errors on a page on a final submit or navigation action and to easily navigate to the point of error. Better still, be error tolerant. Allow users to enter data in formats they comfortable with. Bind any relevant user preference setting to the input format allowed (for example, the locale date format). Explore what data entry conversion can do for you automatically too (see the ADF converter demos, convenience patterns can also be written). Only ask for data input when it's needed. Get rid of, or hide optional fields. Cut down on the number of mandatory fields, and mark them clearly (use a *). Clearly label the fields in plain language. I am sure you may have a few more tips on forms design for data entry users. Remember the user before finding the comments.

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• PASS summit 2013. We do not remember days. We remember moments.

  - by Maria Zakourdaev

    "Business or pleasure?" barked the security officer in the Charlotte International Airport. "I’m not sure, sir," I whimpered, immediately losing all courage. "I'm here for the database technologies summit called PASS”. "Sounds boring. Definitely a business trip." Boring?! He couldn’t have been more wrong. If he only knew about the countless meetings throughout the year where I waved my hands at my great boss and explained again and again how fantastic this summit is and how much I learned last year. One by one, the drops of water began eating away at the stone. He finally approved of my trip just to stop me from torturing him. Time moves as slow as a turtle when you are waiting for something. Time runs as fast as a cheetah when you are there. PASS has come...and passed. It’s been an amazing week. Enormous sqlenergy has filled the city, filled the convention center and the surrounding pubs and restaurants. There were awesome speakers, great content, and the chance to meet most inspiring database professionals from all over the world. Some sessions were unforgettable. Imagine a fully packed room with more than 500 people in awed silence, catching each and every one of Paul Randall's words. His tremendous energy and deep knowledge were truly thrilling. No words can describe Rob Farley's unique presentation style, captivating and engaging the audience. When the precious session minutes were over, I could tell that the many random puzzle pieces of information that his listeners knew had been suddenly combined into a clear, cohesive picture. I was amazed as always by Paul White's great sense of humor and his phenomenal ability to explain complicated concepts in a simple way. The keynote by the brilliant Dr. DeWitt from Microsoft in front of the full summit audience of 5000 deeply listening people was genuinely breathtaking. The entire conference throughout offered excellent speakers who inspired me to absorb the knowledge and use it when I got home. To my great surprise, I found that there are other people in this world who like replication as much I do. During the Birds of a Feather Luncheon, SQL Server MVP Ted Krueger was writing a script for replicating the food to other tables. I learned many things at PASS, and not all of them were about SQL. After three summits, this time I finally got the knack of networking. I actually went up and spoke to people, and believe me, that was not easy for an introvert. But this is what the summit is all about. Sqlpeople. They are the ones who make it such an exciting experience. I will be looking forward to the next year. Till then I have my notes and new ideas. How long was the summit? Thousands of unforgettable moments.

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• Webcast Q&A: ResCare Solves Content Lifecycle Challenges with Oracle WebCenter

  - by Kellsey Ruppel

  Last week we had the fourth webcast in our WebCenter in Action webcast series, "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter", where customer Joe Lichtefeld from ResCare and Wayne Boerger & Doug Thompson from Oracle Partner TEAM Informatics shared how Oracle WebCenter is powering allowing ResCare to solve content lifecycle challenges, reduce compliance and business risks, and increase adoption of intranet as primary business communication tool In case you missed it, here's a recap of the Q&A.   Joe Lichtefeld, ResCare  Q: Did you run into any issues in the deployment of the platform?A: We experienced very few issues when implementing the content management and search functionalities. There were some challenges in determining the metadata structure. We tried to find a fine balance between having enough fields to provide the functionality needed, but trying to limit the impact to the contributing members.  Q: What has been the biggest benefit your end users have seen?A: The biggest benefit to date is two-fold. Content on the intranet can be maintained by the individual contributors more timely than in our old process of all requests being updated by IT. The other big benefit is the ability to find the most current version of a document instead of relying on emails and phone calls to track down the "current" version. Q: Was there any resistance internally when implementing the solution? If so, how did you overcome that?A: We experienced very little resistance. Most of our community groups were eager to be able to contribute and maintain their information. We had the normal hurdles of training and follow-up training with implementing a new system and process. As our second phase rolled out access to all employees, we have received more positive feedback on the accessibility of information. Wayne Boerger & Doug Thompson, TEAM Informatics Q: Can you integrate multiple repositories with the Google Search Appliance? Yes, the Google Search Appliance is designed to index lots of different repositories, from both public and internal sources. There are included connectors to many repositories, such as SharePoint, databases, file systems, LDAP, and with the TEAM GSA Connector and the Oracle Content Server. And the index for these repositories can be configured into different collections depending on the use cases that each customer has, and really, for each need within a customer environment. Q: How many different filters can you add when the search results are returned? A: Presuming this question is about the filtering on the search results. You can add as many filters as you like and it can be done by collection or any number of other criteria. Most importantly, customers now have the ability to limit the returned content by a set metadata value. Q: With the TEAM Sites Connector, what types of content can you sync? A: There’s really no limit; if it can be checked into the content server, then it is eligible for sync into Sites.  So basically, any digital file that has relevance to a Sites implementation can be checked into the WC Content central repository and then the connector can/will manage it. Q: Using the Connector, are there any limitations around where in Sites that synced content can be used? A: There are no limitations about where it can be used. When setting up your environment to use it, you just need to think through the different destinations on the Sites side that might use the content; that way you’ve got the right information to create the rules needed for the connector. If you missed the webcast, be sure to catch the replay to see a live demonstration of WebCenter in action!  ResCare Solves Content Lifecycle Challenges with Oracle WebCenter from Oracle WebCenter

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• Doubts about several best practices for rest api + service layer

  - by TheBeefMightBeTough

  I'm going to be starting a project soon that exposes a restful api for business intelligence. It may not be limited to a restful api, so I plan to delegate requests to a service layer that then coordinates multiple domain objects (each of which have business logic local to the object). The api will likely have many calls as it is a long-term project. While thinking about the design, I recalled a few best practices. 1) Use command objects at the controller layer (I'm using Spring MVC). 2) Use DTOs at the service layer. 3) Validate in both the controller and service layer, though for different reasons. I have my doubts about these recommendations. 1) Using command objects adds a lot of extra single-purpose classes (potentially one per request). What exactly is the benefit? Annotation based validation can be done using this approach, sure. What if I have two requests that take the same parameters, but have different validation requirements? I would have to have two different classes with exactly the same members but different annotations? Bleh. 2) I have heard that using DTOs is preferable to parameters because it makes for more maintainable code down the road (say, e.g., requirements change and the service parameters need to be altered). I don't quite understand this. Shouldn't an api be more-or-less set in stone? I would understand that in the early phases of a project (or, especially, an entire company) the domain itself will not be well understood, and thus core domain objects may change along with the apis that manipulate these objects. At this point however the number of api methods should be small and their dependents few, so changes to the methods could easily be tolerated from a maintainability standpoint. In a large api with many methods and a substantial domain model, I would think having a DTO for potentially each domain object would become unwieldy. Am I misunderstanding something here? 3) I see validation in the controller and service layer as redundant in most cases. Why would I validate that parameters are not null and are in general well formed in the controller if the service is going to do exactly the same (and more). Couldn't I just do all the validation in the service and throw a runtime exception with a list of bad parameters then catch that in the controller to make the error messages more presentable? Better yet, couldn't I just make the error messages user-friendly in the service and let the exception trickle up to a global handler (ControllerAdvice in spring, for example)? Is there something wrong with either of these approaches? (I do see a use case for controller validation if the input does not map one-to-one with the service input, but since the controllers are for a rest api and not forms, the api parameters will probably map directly to service parameters.) I do also have a question about unchecked vs checked exceptions. Namely, I'm not really sure why I'd ever want to use a checked exception. Every time I have seen them used they just get wrapped into general exceptions (DomainException, SystemException, ApplicationException, w/e) to reduce the signature length of methods, or devs catch Exception rather than dealing with the App1Exception, App2Exception, Sys1Exception, Sys2Exception. I don't see how either of these practices is very useful. Why not just use unchecked exceptions always and catch the ones you actually do care about? You could just document what unchecked exceptions the method throws.

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• My .NET Technology picks for 2011

  - by shiju

  My Technology predictions for 2011 Cloud computing and Mobile application development will be the hottest trends for 2011. I hope that Windows Azure will be very hot in year 2011 and lot of cloud computing adoption will be happen with Windows Azure on 2011. Web application scalability will be the big challenge for Architects in the next year and architecture approaches like CQRS will get some attention on next year. Architects will look on different options for web application scalability and adoption of NoSQL and Document databases will be more in the year 2011. The following are the my technology picks for .Net stack Windows Azure Windows Azure will be one of the hottest technologies of 2011. Adoption of Cloud and Windows Azure will get big attention on next year. The Windows Azure platform is a flexible cloud–computing platform that lets you focus on solving business problems and addressing customer needs. No need to invest upfront on expensive infrastructure. Pay only for what you use, scale up when you need capacity and pull it back when you don’t. We handle all the patches and maintenance — all in a secure environment with over 99.9% uptime. Silverlight 5 Silverlight is becoming a common technology for variety of development platforms. You can develop Silverlight applications for web, desktop and windows phone. The new Silverlight 5 beta will be available during the starting quarter of the next year with new capabilities and lot of new features. Silverlight 5 will be powerful development platform for both web-based business apps and rich media solutions. We can expect final version of Silverlight 5 on end of 2011. Windows Phone 7 Development Tools Mobile application development will be very hot in year 2011 and Windows Phone 7 will be one of the hottest technologies of next year. You can get introduction on Windows Phone 7 Development Tools from somasegar’s blog post and MSDN documentation available from here. EF Code First I am a big fan of Entity Framework’s Code First approach and hope that Code First approach will attract more people onto Entity Framework 4. EF Code First lets you focus on domain model which will enable Domain-Driven Development for applications. I hope that DDD fans will love the EF Code First approach. The Entity Framework 4 now supports three types of approaches and these will attract different types of developer audience. ASP.NET MVC 3 The ASP.NET MVC 3 will be the hottest technology of Microsoft web stack on the next year. ASP.NET developers will widely move to the ASP.NET MVC Framework from their WebForms development. The new Razor view engine is great and it will increase the adoption of ASP.NET MVC 3. Razor the will improve the productivity when working with ASP.NET MVC 3 Views. You can build great web applications using ASP.NET MVC 3 and jQuery with better maintainability, generation of clean HTML and even better performance. In my opinion, the best technology stack for web development is ASP.NET MVC 3 and Entity Framework 4 Code First as ORM. On the next year, you can expect more articles from my blog on ASP.NET MVC 3 and Entity Framework 4 Code First. RavenDB NoSQL and Document databases will get more attention on the coming year and RavenDB will be the most notable document database in the .NET stack. RavenDB is an Open Source (with a commercial option) document database for the .NET/Windows platform developed by Ayende Rahien. RavenDB is .NET focused document database which comes with a fully functional .NET client API and supports LINQ. I have written few articles on RavenDB and you can read it from here. Managed Extensibility Framework (MEF) Many people didn't realized the power of MEF. The MEF lets you create extensible applications and provides a great solution for the runtime extensibility problem. I hope that .NET developers will more adopt the MEF on the next year for their .NET applications. You can get an excellent introduction on MEF from Anoop Madhusudanan’s blog post MEF or Managed Extensibility Framework – Creating a Zoo and Animals

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• USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

  - by Michael Snow

  Guest post today provided by Oracle partner, USDM  Regulated Content in WebCenterUSDM and Oracle offer a new Part 11 compliant solution for Life Sciences (White Paper) Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting. Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.USDM provides:•    Expertise in Life Science ECM Business Processes•    Prebuilt Life Science Configuration in WebCenter •    Validation Accelerator Packs for WebCenterUSDM is very proud to support Oracle’s expanding commitment to Life Sciences…. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} For more information please contact:  [email protected] Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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• The Three-Legged Milk Stool - Why Oracle Fusion Incentive Compensation makes the difference!

  - by Richard Lefebvre

  During the London Olympics, we were exposed to dozens of athletes who worked with sports psychologists to maximize their performance. Executives often hire business psychologists to coach their teams to excellence. In the same vein, Fusion Incentive Compensation can be used to get people to change their sales behavior so we can make our numbers. But what about using incentive compensation solutions in a non-sales scenario to drive change? Recently, I was working an opportunity where a company was having a low user adoption rate for Salesforce.com, which was causing problems for them. I suggested they use Fusion Incentive Comp to change the reps' behavior. We tossed around the idea of tracking user adoption by creating a variable bonus for reps based on how well they forecasted revenues in the new system. Another thought was to reward the reps for how often they logged into the system or for the percentage of leads that became opportunities and turned into revenue. A new twist on a great product. Fusion CRM's Sweet Spot I'm excited about the sales performance management (SPM) tools in Fusion CRM. This trio of Incentive Compensation, Territory Management, and Quota Management sets us apart from the competition because Oracle is the only vendor that provides all three of these capabilities on a single tech stack, in a single application, and with a single look and feel. The niche vendors offer standalone territory or incentive compensation solutions, but then the customer has to custom build the other tools and can end up with a Frankenstein-type environment. On average, companies overpay sales commissions by three to eight percent. You calculate that number for a company the size of Oracle for one quarter and it makes a pretty air-tight financial case for using SPM tools to figure accurate commissions. Plus when sales reps get the right compensation, they can be out selling rather than spending precious time figuring out what they didn't get paid or looking for another job. And one more thing ... Oracle knows incentive comp. We have been a Gartner Market Scope leader in this space for the last five years. Our solution gets high marks because of its scalability and because of its interoperability with other technologies. And now that we're leading with Fusion, our incentive compensation offering includes the innovations that the Fusion team built, plus enhancements from the E-Business Suite Incentive Comp team. It's a case of making a good thing even better. (See product video.) The "Wedge" Apps In a number of accounts that I'm working on, there is a non-Oracle CRM system of record. That gives me the perfect opportunity to introduce the benefits of our SPM tools and to get the customer using Fusion. Then the door is wide open for the company to uptake more of Fusion CRM, especially since all the integrations they need are out of the box. I really believe that implementing this wedge of SPM tools is the ticket to taking market share away from other vendors. It allows us to insert ourselves in an environment where no other CRM solution in the market has the extending capabilities of Fusion. Not Just Your Usual Suspects Usually the stakeholders that I talk to for Territory Management are tightly aligned with the sales management team. When I sell the quota planning tool, I'm talking to finance people on the ERP side of the house who are measuring quotas and forecasting revenue. And then Incentive Comp is of most interest to the sales operations people, and generally these people roll up to either HR or the payroll department. I think of our Fusion SPM tools as a three-legged stool straddling an organization's Sales, Finance, and HR departments. So when you're prospecting for opportunities -- yes, people with a CRM perspective will be very interested -- but don't limit yourselves to that constituency. You might find stakeholders in accounting, revenue planning, or HR compensation teams. You just might discover, as I did at United Airlines, that the HR organization is spearheading the CRM project because incentive compensation is what they need ... and they're the ones with the budget. Jason Loh Global Solutions Manager, Fusion CRM Sales Planning Oracle Corporation

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• Four Easy Ways to Save a Rocky CRM Relationship

  - by Divya Malik

   Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is  an Application Sales rep based out of Minneapolis, MN.  You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the excitement fades away.  The honeymoon period gives way to the old routines you had, before you committed to each other and you eventually begin doing things apart from one another.  I’m not talking about a marriage…  Well, I guess I am.Commitment to a CRM tool and building a deep and lasting relationship is not much different than the basics of a traditional love story.  After your controlled CRM pilot program, and maybe the National Sales Meeting where you couldn’t escape those three wonderful letters, CRM, you will soon find that if you haven’t designed an environment where it’s going to enable your reps to make more money, the relationship is doomed.   . If you’re currently in a dysfunctional CRM relationship, here are 4 simple tips to re-engaging users and getting that spark back. Shadow a Sales Rep:   Chances are you can find out exactly what is preventing your sales reps from using the application by simply watching how they go about their day.  Sales reps are driven by money, not by additional administrative duties.  Your system needs to be setup so that they can get the information they need quickly, facilitate making key updates and run their business out of one easy-to-use application.  Increase your sales team’s productivity by 5% automatically:    Cancel the weekly forecast calls with your reps and require them update their opportunities in CRM.  Something else that I’ve seen work extremely well, is when you do Monthly or Quarterly reviews, do not let your sales reps bring anything into the room with them; no spreadsheets, notebooks, or computers.  Everything they need to tell you should be able to be put into CRM and fully accessible by the Sales Manager at any time.  Tool time:      Make sure the tools that you have selected meet both your short-term goals and your long term goals.   You need tools that can adapt like your business does.  You probably can’t wait two months for an update to a picklist value or for the addition of a simple workflow rule.  Do you feel the tools that are in place can create the experience you want for your users? and finally, if all else fails... Keep It Simple, Stupid:     Do you really need to require 15 fields to create an Opportunity?  Do you need to clutter the interface with different reports that don’t add daily value?  Most CRM systems on the market today are flexible enough today that your admin could clean up most of the unnecessary interface ‘noise’ in a few hours.  If they're not, see #3. Every strong relationship can be tedious at times, you’ll fight and eventually make amends, you may even threaten to upgrade to a newer model…  But be patient and think about what you want to achieve and you’ll find a partner for life.

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• Refactoring existing PHP Project. I need some advices

  - by b0x

  i have a small SAS ERP that was written some years ago using PHP. At that time, it didn't used any framework, but the code isn't a mess as i will explain more detailed in the following lines. Nowadays, the project grow and I’m now working with 3 more programmers. Often, they ask to me why we don’t migrate to a framework such Laravel. Although I'd love trying Laravel, I’m a small business and i don't have time/money to stop and spend a whole year building everything from scratch. I need to live and pay the bills. So, I've read a lot about this matter, and I decided that doing a refactoring is the best way to do it. Also, I'm not so sure that a framework will make things easy. Business goals are: Make the code easier to new hired programmers I must separate the "view", because: I want to release different versions of this product (using the same code), but under different brands and websites at the minimum cost (just changing view) Release different versions to fit mobile/tablet. Make different types of this product, seeling packages as if it were plugins. Develop custom packages for some costumers (like plugins/addon's that they can buy to put on the main application). Code goals: Introduce best pratices, standards for everyone Try to build my own MVC structure Improve validation of data/forms (today they are mixed in both ajax and classes) Create automated testing rotines, to quality assurance. My actual structure project: class\ extra\ hd\ logs\ public_html\ public_html\includes\ public_html\css|js|images\ class\ There are three types of classes. They are all “autoloaded” with something similar with PSR-0, but I don’t use namespaces. 1. class.Something.php Connects to Database using specific methods. I.e: Costumer-list(); It uses “class.Db.php”, that it’s an abstraction of mysqli on every method. 2. class.SomethingProc.php Do things that “join” things that come from “class.Something.php”. Like IF/ELSE, math operations. 3. class.SomethingHTML.php The classes with “HTML” suffix implements only static methods and HTML code only. A real life example: All the programmers need to use $cSomething ($c to class) and $arrSomething (to array). Costumer.php (view) <?php $cCosumter = new Costumer(); $arrCostumer = $cCostumer->list(); echo CostumerHTML::table($arrCostumer); ?> Extra\ Store 3rdparty projects/classes from others, such MPDF, PHPMailer, etc. Hd\ Store user’s fies outsite wwwroot dir. Logs\ Store phplogs and the system itself logs (We have a static Log::error() method, that we put in every method of every class) Public_html\ Stores the files that people use. Public_html\includes\ Store the main “config.php” file and all files that do “ajax things” ajax.Costumer.php, for example. Help is needed ;) So, as you can see we have some standards, and also for database things. But i want to write a manual of our rules. Something that i can give to any new programmer at my companie and he can go on. This is not totally a mess, but It could be better seeing the new practices. What could I do to separate this as MVC, to have multiple VIEW’s. Could you gimme some tips considering my goals? Keep im mind the different products/custom things for specific costumers without breaking the main application. URL for tutorials, books, etc. It would be nice. Thanks!

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• Advice on refactoring PHP Project

  - by b0x

  I have a small SAS ERP that was written some years ago using PHP. At that time, it didn't use any framework, but the code isn't a mess. Nowadays, the project grows and I’m now working with 3 more programmers. Often, they ask to me why we don’t migrate to a framework such as Laravel. Although I'd love trying Laravel, I’m a small business and I don't have time nor money to stop and spend a whole year building everything from scratch. I need to live and pay the bills. So, I've read a lot about this matter, and I decided that doing a refactoring is the best way to do it. Also, I'm not so sure that a framework will make things easy. Business goals are: Make the code easier to new hired programmers Separate the "view", in order to: release different versions of this product (using the same code), but under different brands and websites at the minimum cost (just changing view) release different versions to fit mobile/tablet. Make different types of this product, selling packages as if they were plugins. Develop custom packages for some costumers (like plugins/addon's that they can buy to put on the main application). Code goals: Introduce best pratices, standards for everyone Try to build my own MVC structure Improve validation of data/forms (today they are mixed in both ajax and classes) Create automated testing routines for quality assurance. My current structure project: class\ extra\ hd\ logs\ public_html\ public_html\includes\ public_html\css|js|images\ class\ There are three types of classes. They are all “autoloaded” with something similar with PSR-0, but I don’t use namespaces. 1. class.Something.php Connects to Database using specific methods. I.e: Costumer-list(); It uses “class.Db.php”, that it’s an abstraction of mysql on every method. 2. class.SomethingProc.php Do things that “join” things that come from “class.Something.php”. Like IF/ELSE, math operations. 3. class.SomethingHTML.php The classes with “HTML” suffix implements only static methods and HTML code only. A real life example: All the programmers need to use $cSomething ($c to class) and $arrSomething (to array). Costumer.php (view) <?php $cCosumter = new Costumer(); $arrCostumer = $cCostumer->list(); echo CostumerHTML::table($arrCostumer); ?> Extra\ Store 3rdparty projects/classes from others, such MPDF, PHPMailer, etc. Hd\ Store user’s files outsite wwwroot dir. Logs\ Store phplogs and the system itself logs (We have a static Log::error() method, that we put in every method of every class) Public_html\ Stores the files that people use. Public_html\includes\ Store the main “config.php” file and all files that do “ajax things” ajax.Costumer.php, for example. Help is needed ;) So, as you can see we have some standards, and also for database things. But I want to write a manual of our rules. Something that I can give to any new programmer at my company and he can go on. This is not totally a mess, but it could be better seeing the new practices. What could I do to separate this as MVC, to have multiple views. Could you give me some tips considering my goals? Keep im mind the different products/custom things for specific costumers without breaking the main application. URL for tutorials, books, etc, would be nice.

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