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  • ?????? ??????????! ?Bronze???? vol.6

    - by M.Morozumi
    ??????????????????????????????????????????????????????????????????? ???ORACLE MASTER Bronze Oracle Database 11g??????????????????????? ------------------------------- ????: ?????????????????? EMPLOYEES ????????????????(???)????? last_name ????????Haan ???1??????????????? ?? SEELECT ????????????????????1???????? SELECT INSTR(last_name, 'a') FROM employees; a. 2 b. 2,3 c. NULL d. ????????????? ???????????????

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  • ?Pick-Up??????????? JVM ?JRockit????????·??????|WebLogic Channel|??????

    - by ???02
    ??Oracle JRockit JVM?????????????????????·?????????????????????????JVM??????? ???????????????????????????????????????????????????????????????????????? ??????? ?????????Oracle JRockit???????·??????????????????????????????????????????????????????????? Oracle JRockit JDK???????????????????????????????????????????????????????????????????? JVM?????????????????????????????????????????????????????????????JVM????? ??????????Oracle JRockit ???????·??????·?????????JVM??????????????????????????????????????????????????????????¦JRockit JVM???????????????·????????????????????????????????????????????????????????????????????????????2?????????????????????????????????????????????? ¦?Java?????????????????????????JRockit JVM???????????????????????????????????????????????????????????????????????3??Oracle JRockit JVM??????????????JRockit JVM????????????????????Oracle????????????JVM???????????·???????????????? ¦???????????????????????????????·?????????????????????????????????????????????4???????????????????????JRockit JVM?????????????????????????????????????????????? ¦Java????????????????????????????????????5?????????????????????????????????????????????JRockit JVM??????????????? ¦ ????·???????????????????????????????????????????????????????????????????????????6?????????????????????????????????????????????????????????????????????????? ¦ ????·?????????????CPU???????????????????·???????????????????????????????????????????????????????????????????????????????7?????????????????????????????????????·?????????????????????Java?????????????????????????JRockit JVM???????????????? ¦JVM?????????????????????????????????????JVM??????????????????????8????????????????????????????????????????????????????????? ¦ ????·????????????????9??????????????????????????????????????????????????????????????????JVM??????????? ¦ ????????????????JVM??????????????10??JVM????????????????????????????????????? >>?????

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  • ?????? ??????????! ?Bronze???? vol.5

    - by M.Morozumi
    ??????????????????????????????????????????????????????????????????? ???ORACLE MASTER Bronze Oracle Database 11g??????????????????????? ------------------------------- ????: ???????????????? results ??????????????????(??)????? exam_score ????????100?80?60?Null ??4??????????????? ?? SEELECT ????????????????????1????????? SELECT AVG(exam_score) FROM results; a. 80 b. 60 c. NULL d. ????????????? ???????????????

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  • ?????? ??????????! ?Gold???? vol.4

    - by M.Morozumi
    ??????????????????????????????????????????????????????????????????? ???ORACLE MASTER Gold Oracle Database 11g??????????????????????? ------------------------------- ????: ???????????????????????????????????1????????? a. BACKUP DATABASE ???????????? b. LIKE ?????????? BACKUP ARCHIVELOG ???????????? c. ALL ?????????? BACKUP ARCHIVELOG ???????????? d. ?????????????????? 2 ?????? ???????????????

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  • ?????????????~2011?2??????????(????)

    - by Yusuke.Yamamoto
    2011?2???????????(????)?????????????????? ???????????Oracle Database 10g Release 2(10gR2)? Microsoft Windows Server 2008 R2 ?? Windows 7 ????????? ?????????????Patch Set Release(11.2.0.2) ????????? ????Patch Set Release(11.2.0.2) ??????/???????????????ASM/ACFS ? Resource Manager ????????????????? ??????Oracle Database 11gR2(11.2.0.2) ????:??????/??????? ????????????????????????????????????????? ?????????????????????????????????? "????????"????????? ?? ???? ???? ??? ??? Oracle 10gR2?Windows 2008R2/Windows 7??????? ??? SQL Developer SQL Developer????~??!????????SQL???? ??? ????? Oracle ASM?1???? - ????????????·?????·?? ??? ??????? SQL*Loader???? ??? ?????? Oracle???? ??~????????DBA1.0/2.0(2011?1?) ??? 11R2 Oracle Database 11gR2(11.2.0.2)????????????:???PSR???????? New! ??? ?????? Oracle???????·??????(????)??(2010?10?) ??? ?????? LIKE??(?????????)??????????~Oracle Text????? ??? ?????? Oracle????????????????????????~???????????????????? New! ??? ??? Oracle Database ??OS/??????????????

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  • ?????? ??????????! ?Bronze???? vol.11 <??>

    - by M.Morozumi
    ------------------------------- ????: REPLACE ?????????JACK and JUE?????????J???BL??????????????BLACK and BLUE??????????????????? REPLACE ?????????????????1????????? ???: REPLACE('JACK and JUE', 'BL', 'J') REPLACE('JACK and JUE', 'J', 'BL') ????????????? ??????????????? ------------------------------- ?? 2. REPLACE('JACK and JUE', 'J', 'BL') ?? REPLACE ??? 2 ??????????????????? 3 ????????????????? ??????? Oracle Database 11g: ?? ????·???? Oracle Database 11g: ????????? I

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  • ???11gR2??????~2011?1??????????(????)

    - by Yusuke.Yamamoto
    2011?1???????????(????)?????????????????? ???????????Oracle Database 10g Release 2(10gR2)? Microsoft Windows Server 2008 R2 ?? Windows 7 ????????? ????????????????????? Oracle Database 11gR2 ????????????????? 11gR2 ?????????????????????????????????????3????????????? ???????/??????! Oracle Database 11g R2 ??????? ?????????????SQL*Plus ???????????? ??????????????????????????????Tips?×4??????? SQL*Plus|??????????? ?? ???? ???? ??? ??? Oracle 10gR2?Windows 2008R2/Windows 7??????? ??? SQL Developer SQL Developer????~??!????????SQL???? ??? ????? Oracle ASM?1???? - ????????????·?????·?? ??? ??????? SQL*Loader???? ??? ?????? Oracle???????·??????(????)??(2010?10?) ??? ?????? Oracle???? ??~????????DBA1.0/2.0(2011?1?) New! ??? ??? Oracle Database ??OS/?????????????? ??? ??????? LIKE??(?????????)??????????~Oracle Text????? ??? 11gR2 ?Oracle DB 11gR2 ?????????????????????????????????????! New! ??? ??????? SQL*Plus??? - SQL??????????????????(????????Tips-3) New!

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  • ?????? ??????????! ?Gold???? vol.5 <??>

    - by M.Morozumi
    ???ORACLE MASTER Gold Oracle Database 11g?????????????? ?????????????????????? ------------------------------- FLASHBACK ( ) ??????????Point-in-Time ???????????? DROP TABLE ?????????????????( ) ????????????????1????????? a. DATABASE b. TABLE c. COLUMN d. ????????????? ??????????????? ------------------------------- ??:b. TABLE ??: FLASHBACK TABLE ???????????Point-in-Time ???????????? DROP TABLE ?????????????????FLASHBACK COLUMN ??????????????

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  • “????Java”???!?JavaOne Tokyo 2012?

    - by hideki ito
    2012?4?4??5??2????????????????49???JavaOne Tokyo 2012??????????7???4??????????????2011???????????Moving Java Forward?????“????Java”???????Java????????????????????2?????????(4?4????????) 2??????????????! ?????2????JavaOne Technical Keynote????????????????????????·?????????????????????Java??????????????????????? ??????????????????Java Rap?(!?) ??????????????·???????? Java???????????????????????·????Alex Buckley?Project Coin???????? ???????·???????? Java???·??????·???????Richard Bair?JavaFX???????????????Oracle Corporation ????·???????? Java EE?????????Java???????Mike Keith?Java EE???????????????????????????????? ????&??????????·??????????Terrence Barr??Java ME?Java Embedded??????????????????????? 2??????????????????????????????????????????? ????????49??????????????????????????????????????Java?????????????????????????? ??????????????????????????????????????????????????????? ?????????Duke??????????????????????????????????…? 7????????????JavaOne Tokyo 2012??????????Java???????????????????????2?????????2012?9?30???10?4????????????????JavaOne 2012????????????????Java????????????????????????????????????????????????! JavaOne 2012 San Francisco http://www.oracle.com/javaone/index.html

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  • ???????/?????????????????????????????????

    - by Yusuke.Yamamoto
    ????? ??:2011/05/11 ??:??????/?? ????????????????????????????????????????????????????????????????????????????????????????????????????????????Oracle Advanced Security ????????????? Oracle Data Masking ????????????????????????????? Oracle Data Masking ????????????Oracle Advance Security ?????? ????????? ????????????????? http://otndnld.oracle.co.jp/ondemand/otn-seminar/movie/Masking05111500.wmv http://www.oracle.com/technetwork/jp/ondemand/db-technique/0511-1500-encry-masking-400262-ja.pdf

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  • Implementing Autocompletion in iPhone UITextField for contacts in address book

    - by nacho4d
    Hi, I would like to have a UITextField or UITextView in where as I do some input, alternatives will appear something similar to when you type an address in Mail Application, alternatives appear down and is possible tap them so get a better input user interface.(since there is no need to type the complete word or address or phone number) I do know how to fetch data from Address Book framework, also how to input text in UITextField/UITextView and its delegates but I don't know what kind of structure to use for fetching and showing data as the user do his/her input. I know basic CoreData if this matters, I hope I can get some help. UPDATE (2010/3/10): I don't have problem make a native-like GUI but I am asking about the algorithm, does any body knows what kind algorithm is best for this thing? maybe some binary tree? Or should I just fetch data from coredata everytime? Thanks Ignacio UPDATE (2010/03/28): I've been very busy these days, so I have not tried UISearchResults but it seems fine to me. BUT I wonder was there a necessity of deletion of the wining answer? I don't think is fair my reputation went down and couldn't see the winning answer. ;(

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  • Which book should I choose?

    - by sebastianlarsson
    Hi guys, I'm looking for a good read on object oriented design. The two books I'm currently looking Head First Design Patterns and Head First Object object-oriented analysis & design. They seem very similar when looking at the contents and browsing through available sample text. Which one would be the best choice? About myself: I have a bachelor in computer science and I am currently studying Msc. Software Quality Engineering (read Software Engineering with focus on Quality). I am already confident in object-oriented design and have a lot of programming courses in my backpack. I have done games in c++, courses in advanced java programming (I am SCJP certified), but my preferred language is C#. I have also worked with Java for the last 7 months while studying. I am currently also studying for certificates in C# (apart from my usual studies). So I believe I have the prerequisites of actually understanding the contents of both books. Reason: I just want to be better and keep evolving as a programmer. I think it is fun. I believe Bert Bates and Kathy Sierra are involved in both these books and I have previously read their SCJP preparation book in java. I really do enjoy their style of writing. Other books which I am considering are: Clean Code: A Handbook Of Agile Software Craftsmanship Thx in advance Sebastian

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  • Which Stroustrup book should I use?

    - by Chris Simmons
    I'm a C# programmer that is looking to branch out. I'm bored of writing business software and want to start getting into graphics programming and games/simulators. So I figured, although writing that stuff isn't impossible in managed code, the "right" way to do that would be to look to C++, of course focussing on the language first, then getting into OpenGL or DirectX (or whatever). Way way back ('98? '99?) I had tried and failed to really grasp Stroustrup's The C++ Programming Language. I know that this book is often not recommended for the beginner. Anyway, I picked it back up (in a much more recent printing) and I'm actually getting it and enjoying it. I also have a copy of his textbook, Programming: Principles and Practice Using C++, which, as I understand it, is really geared toward teaching programming, not necessarily C++. I'm certainly not arrogant enough to claim I don't have anything more to learn about programming, data structures, algoriths, etc., however I'm not a novice there either. So my question is, with the goal of gaining the broader and more real-world-useful understanding of C++ and given my background, on which should I focus? The denser (as I perceive it) TCPPPL or the gentler Programming? EDIT: I thank everyone for the responses. However, I've got a personal choice here to make between these two books. Granted there are other very good books out there, but I'm already a good length into both of the books I mention and I'd like to finish one. So, can anyone respond on which would be the better and why? Time is not an issue; I'm not looking (at this point) at an "accelerated" read.

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  • Want to mimic iphone address book search (In terms of interface & interaction)

    - by mr-sk
    Hi, When you do a search in the address book the flow is: 1) Select the search bar 2) The right most transparent a-z index is removed 3) A transparent black window is placed over the current UITableView 4) When you begin typing, a new UITableView is loaded with no data 5) The UITableView is populated with data as you type. 6) If you select an item you are brought to it 7) If you cancel the search you return to the main UITalbeView My first real question is, how do I load a new UITableView when a user begins searching? Is it as easy as popping a new view on the stack? It would then be a seperate .m/.h file with its own implementation? The second question is how do you remove the right most index? Or just that just go away when you render the new (blank) UITableView? I've gotten search working, but mine does it in the same UITableView, which when you start contains like 2K results, is grouped (A results under A Heading, etc) and has a right most index. I'd be happy leaving the results in the table, if I could; 1) Remove the rightmost a-z index 2) Drop the table groupings 3) Tell the view I only have N search results so it will build the scroll bar correctly. Thanks for your input; sk

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  • Javascript Application Book

    - by Jormundir
    Can anyone recommend a good book on Javascript module/application development. I'm a Software Engineer, so I don't need all the intro to programming stuff. What I'm really looking for is: How do you bundle the html/css/javascript together so that you can make one include that will load the whole application. I.e.: <div id="myapplication"></div> ... ... <script src="myapplication.js"> Design patterns are always welcome. I've already read Javascript the good parts, and online guides, but it's hard to find a comprehensive guide/tutorial for specifically this. There's a lot of good "this is a javascript application" and "this is a scalable framework", but I haven't had any luck with "This is how you build a javascript application, including the html and css, and this is how you deliver it nicely". I'm building a small application to start, so I'm not interested in scalability and large-scale development practices, just a nice and comprehensive guide to get me off the ground.

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  • Problem loading Oracle client libraries when running in a NAnt build

    - by Chris Farmer
    I am trying to use dbdeploy to manage Oracle schema changes. I can run it successfully from the command line to get it to generate my change scripts, but when I try to execute it via the dbdeploy NAnt task running through TeamCity, I get an error: System.Data.OracleClient requires Oracle client software version 8.1.7 or greater. I do have the Oracle 10.2.0.2 client software installed. It's the first entry in the system path, and the dbdeploy.exe app is able to successfully negotiate an Oracle connection. The dbdeploy code dynamically loads the System.Data.OracleClient assembly, which in-turn tries to use the Oracle client bits to talk to the database. This is what is failing in my NAnt environment. I have verified the following points: The same user identity is running the process in both cases The same working directory is used in both cases The same dbdeploy code is running in both cases and with the same supplied parameters The same database connection string is being used in both cases The same ADO.NET assembly is being dynamically loaded in both cases (System.Data.OracleClient, Version=1.0.5000.0, Culture=neutral, PublicKeyToken=b77a5c561934e089) Here's the top of the stack trace during the error: at System.Data.OracleClient.OCI.DetermineClientVersion() at System.Data.OracleClient.OracleInternalConnection.OpenOnLocalTransaction (String userName, String password, String serverName, Boolean integratedSecurity, Boolean unicode, Boolean omitOracleConnectionName) at System.Data.OracleClient.OracleInternalConnection..ctor( OracleConnectionString connectionOptions) at System.Data.OracleClient.OracleConnectionFactory.CreateConnection( DbConnectionOptions options, Object poolGroupProviderInfo, DbConnectionPool pool, DbConnection owningObject) at System.Data.ProviderBase.DbConnectionFactory.CreatePooledConnection( DbConnection owningConnection, DbConnectionPool pool, DbConnectionOptions options) at System.Data.ProviderBase.DbConnectionPool.CreateObject( DbConnection owningObject) at System.Data.ProviderBase.DbConnectionPool.UserCreateRequest( DbConnection owningObject) at System.Data.ProviderBase.DbConnectionPool.GetConnection( DbConnection owningObject) at System.Data.ProviderBase.DbConnectionFactory.GetConnection( DbConnection owningConnection) at System.Data.ProviderBase.DbConnectionClosed.OpenConnection( DbConnection outerConnection, DbConnectionFactory connectionFactory) at System.Data.OracleClient.OracleConnection.Open() at Net.Sf.Dbdeploy.Database.DatabaseSchemaVersionManager. GetCurrentVersionFromDb() My main question is this: how can I discover what's different about these running environments to see why my Oracle client software can't be loaded?

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  • [EF + Oracle] Entities

    - by JTorrecilla
    Prologue Following with the Serie I started yesterday about Entity Framework with Oracle, Today I am going to start talking about Entities. What is an Entity? A Entity is an object of the EF model corresponding to a record in a DB table. For example, let’s see, in Image 1 we can see one Entity from our model, and in the second one we can see the mapping done with the DB. (Image 1) (Image 2) More in depth a Entity is a Class inherited from the abstract class “EntityObject”, contained by the “System.Data.Objects.DataClasses” namespace. At the same time, this class inherits from the following Class and interfaces: StructuralObject: It is an Abstract class that inherits from INotifyPropertyChanging and INotifyPropertyChanged interfaces, and it exposes the events that manage the Changes of the class, and the functions related to check the data types of the Properties from our Entity.  IEntityWithKey: Interface which exposes the Key of the entity. IEntityWithChangeTracker: Interface which lets indicate the state of the entity (Detached, Modified, Added…) IEntityWithRelationships: Interface which indicates the relations about the entity. Which is the Content of a Entity? A Entity is composed by: Properties, Navigation Properties and Methods. What is a Property? A Entity Property is an object that represents a column from the mapped table from DB. It has a data type equivalent in .Net Framework to the DB Type. When we create the EF model, VS, internally, create the code for each Entity selected in the Tables step, such all methods that we will see in next steps. For each property, VS creates a structure similar to: · Private variable with the mapped Data type. · Function with a name like On{Property_Name}Changing({dataType} value): It manages the event which happens when we try to change the value. · Function with a name like On{Property_Name}Change: It manages the event raised when the property has changed successfully. · Property with Get and Set methods: The Set Method manages the private variable and do the following steps: Raise Changing event. Report the Entity is Changing. Set the prívate variable. For it, Use the SetValidValue function of the StructuralObject. There is a function for each datatype, and the functions takes 2 params: the value, and if the prop allow nulls. Invoke that the entity has been successfully changed. Invoke the Changed event of the Prop. ReportPropertyChanging and ReportPropertyChanged events, let, respectively, indicate that there is pending changes in the Entity, and the changes have success correctly. While the ReportPropertyChanged is raised, the Track State of the Entity will be changed. What is a Navigation Property? Navigation Properties are a kind of property of the type: EntityCollection<TEntity>, where TEntity is an Entity type from the model related with the current one, it is said, is a set of record from a related table in the DB. The EntityCollection class inherits from: · RelatedEnd: There is an abstract class that give the functions needed to obtein the related objects. · ICollection<TEntity> · IEnumerable<TEntity> · IEnumerable · IListSource For the previous interfaces, I wish recommend the following post from Jose Miguel Torres. Navigation properties allow us, to get and query easily objects related with the Entity. Methods? There is only one method in the Entity object. “Create{Entity}”, that allow us to create an object of the Entity by sending the parameters needed to create it. Finally After this chapter, we know what is an Entity, how is related to the DB and the relation to other Entities. In following chapters, we will se CRUD operations(Create, Read, Update, Delete).

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  • Ulimit settings in Oracle 11g on Linux 5

    - by Stuart
    Is there an issue with "Ulimit -Hn" being set too low (at 1024) when (Oracle recommend 65536)? This is for Oracle 64-bit 11g on Linux 5. It is one of the settings that appears to be woefully short of its recommendation. But I am also aware that the database server in question is an Oracle Data Guard Local Standby and should only really have a connection or two from its Primary database server (to ship the redo logs across). The Local Standby database server has 'hung' about 3 times in as many months and then requires a reboot. I do not have access to this server, so rely on others to look at logs etc. The sanity check on kernel params uncovered the low value for "ulimit -Hn". Has anyone ever seen that 'low' value cause a hang or crash?

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  • Opening an oracle database crashes the service

    - by tundal45
    I am experiencing a weird issue with Oracle where the service started fine after a crash. The database mount went fine as well. However, when I issue alter database open; command, the database does not open, gives a generic cannot connect to the database error & crashes the service. Oracle support has not seen this issue before so it's pretty scary. The fact that there are no logs that give any leads as to what could be causing this is also scary. I was wondering if good folks over at Server Fault had seen something like this or have some insights on things that I could try. It's Oracle 10g running on Windows Server 2003. Thanks, Ashish

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  • Oracle 10g to SQL server 2008/ migration

    - by vs1984
    We have a reasonably heavy Oracle 10G database (~ 120 GB space occupied). The database consists of tables, packages, materialized views, procedures etc. We are planning to decommission Oracle and migrate to SQL server 2008. Can you provide your experience on this similar exercise? What is the best approach to undertake this exercise? Are there any tools available with Microsoft to implement this? Once SQL server is commissioned, is it possible to connect SQL server to Oracle server in downstream applications?

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  • Opening an oracle database crashes the service [SOLVED]

    - by tundal45
    I am experiencing a weird issue with Oracle where the service started fine after a crash. The database mount went fine as well. However, when I issue alter database open; command, the database does not open, gives a generic cannot connect to the database error & crashes the service. Oracle support has not seen this issue before so it's pretty scary. The fact that there are no logs that give any leads as to what could be causing this is also scary. I was wondering if good folks over at Server Fault had seen something like this or have some insights on things that I could try. It's Oracle 10g running on Windows Server 2003. Thanks, Ashish

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  • How do I use C# and ADO.NET to query an Oracle table with a spatial column of type SDO_GEOMETRY?

    - by John Donahue
    My development machine is running Windows 7 Enterprise, 64-bit version. I am using Visual Studio 2010 Release Candidate. I am connecting to an Oracle 11g Enterprise server version 11.1.0.7.0. I had a difficult time locating Oracle client software that is made for 64-bit Windows systems and eventually landed here to download what I assume is the proper client connectivity software. I added a reference to "Oracle.DataAccess" which is version 2.111.6.0 (Runtime Version is v2.0.50727). I am targeting .NET CLR version 4.0 since all properties of my VS Solution are defaults and this is 2010 RC. I was then able to write a console application in C# that established connectivity, executed a SELECT statement, and properly returned data when the table in question does NOT contain a spatial column. My problem is that this no longer works when the table I query has a column of type SDO_GEOMETRY in it. Below is the simple console application I am trying to run that reproduces the problem. When the code gets to the line with the "ExecuteReader" command, an exception is raised and the message is "Unsupported column datatype". using System; using System.Data; using Oracle.DataAccess.Client; namespace ConsoleTestOracle { class Program { static void Main(string[] args) { string oradb = string.Format("Data Source={0};User Id={1};Password={2};", "hostname/servicename", "login", "password"); try { using (OracleConnection conn = new OracleConnection(oradb)) { conn.Open(); OracleCommand cmd = new OracleCommand(); cmd.Connection = conn; cmd.CommandText = "select * from SDO_8307_2D_POINTS"; cmd.CommandType = CommandType.Text; OracleDataReader dr = cmd.ExecuteReader(); } } catch (Exception e) { string error = e.Message; } } } } The fact that this code works when used against a table that does not contain a spatial column of type SDO_GEOMETRY makes me think I have my windows 7 machine properly configured so I am surprised that I get this exception when the table contains different kinds of columns. I don't know if there is some configuration on my machine or the Oracle machine that needs to be done, or if the Oracle client software I have installed is wrong, or old and needs to be updated. Here is the SQL I used to create the table, populate it with some rows containing points in the spatial column, etc. if you want to try to reproduce this exactly. SQL Create Commands: create table SDO_8307_2D_Points (ObjectID number(38) not null unique, TestID number, shape SDO_GEOMETRY); Insert into SDO_8307_2D_Points values (1, 1, SDO_GEOMETRY(2001, 8307, null, SDO_ELEM_INFO_ARRAY(1, 1, 1), SDO_ORDINATE_ARRAY(10.0, 10.0))); Insert into SDO_8307_2D_Points values (2, 2, SDO_GEOMETRY(2001, 8307, null, SDO_ELEM_INFO_ARRAY(1, 1, 1), SDO_ORDINATE_ARRAY(10.0, 20.0))); insert into user_sdo_geom_metadata values ('SDO_8307_2D_Points', 'SHAPE', SDO_DIM_ARRAY(SDO_DIM_ELEMENT('Lat', -180, 180, 0.05), SDO_DIM_ELEMENT('Long', -90, 90, 0.05)), 8307); create index SDO_8307_2D_Point_indx on SDO_8307_2D_Points(shape) indextype is mdsys.spatial_index PARAMETERS ('sdo_indx_dims=2' ); Any advice or insights would be greatly appreciated. Thank you.

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  • 3 Key Trends For Mobile Commerce – Location, Location, Location

    - by Michael Hylton
    This past weekend I was at a major bookstore chain and looking for a particular book.  Rather than ask the clerk, I went to my smartphone and went online to find the book title, author, and competing price.  I know I’m not alone in this effort and more and more individuals (and businesses) will use the power of mobility to tilt the scale in their favor. Armed with a mobile device – smartphone or tablet – folks will use them to research, compare, and ultimately purchase.  A recent PayPal survey found that 46% of respondents plan to use a mobile device this holiday season to make a purchase.   An astounding 27% of consumers in an e-tailing group survey commissioned by Oracle, use a tablet device daily or several times a week to research products and services. Beyond researching or making purchases, 35% of consumers use their smartphone to receive offers and coupons, and 32% access coupons and redeem them at their local retail store.  And with GPS capabilities in smartphones and tablet (and with user’s approval), retailers will start pushing coupons and offers directly to phone users based on their proximity to their store (or their competitors). Security is one concern that both shoppers, companies and phone manufacturers will have to deal with in the coming years.  In that same Oracle-sponsored e-tailing group consumer survey, 32% of consumers were concerned about giving their credit card information via a smartphone. You can gain further insight into the mind of today’s consumer by reading the e-tailing group white paper, titled “the connected consumer”.

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  • 3 Key Trends For Mobile Commerce – Location, Location, Location

    - by Michael Hylton
    This past weekend I was at a major bookstore chain and looking for a particular book.  Rather than ask the clerk, I went to my smartphone and went online to find the book title, author, and competing price.  I know I’m not alone in this effort and more and more individuals (and businesses) will use the power of mobility to tilt the scale in their favor. Armed with a mobile device – smartphone or tablet – folks will use them to research, compare, and ultimately purchase.  A recent PayPal survey found that 46% of respondents plan to use a mobile device this holiday season to make a purchase.   An astounding 27% of consumers in an e-tailing group survey commissioned by Oracle, use a tablet device daily or several times a week to research products and services. Beyond researching or making purchases, 35% of consumers use their smartphone to receive offers and coupons, and 32% access coupons and redeem them at their local retail store.  And with GPS capabilities in smartphones and tablet (and with user’s approval), retailers will start pushing coupons and offers directly to phone users based on their proximity to their store (or their competitors). Security is one concern that both shoppers, companies and phone manufacturers will have to deal with in the coming years.  In that same Oracle-sponsored e-tailing group consumer survey, 32% of consumers were concerned about giving their credit card information via a smartphone. You can gain further insight into the mind of today’s consumer by reading the e-tailing group white paper, titled “the connected consumer”.

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  • "Has Oracle written the script for CRM success?" - Anthony Lye on Customer Experience at BAFTA

    - by Richard Lefebvre
    Anthony Lye showcased Oracle Fusion CRM at a BAFTA gathering, and MyCustomer.com covered the story under the title of "Has Oracle written the script for CRM success?' According to MyCustomer.com, "Oracle's SVP of CRM Anthony Lye set the scene for the event, suggesting products are becoming commoditized, so that the only way to differentiate is through the relationship with the customer. But he warned that "customers are more and more in control of that relationship, so you have to provide great experiences for them." "The quickest win within your organization to create a single view is to connect your marketing organization with your selling organization, align goals, processes, people and technology," Anthony explained.   "And this is a transition that is already happening - "VPs of marketing have started turning up in the same meetings as VPs of sales, we have started to see that they want to work together" - but this convergence needs nurturing." "In Fusion there are capabilities to align the organisation - we enable marketing on the same platform to build campaigns connected to sales stages. It can affect leads and opportunities at the top end of the funnel. And the selling organisation can take advantage of marketing content - the materials that are exclusively within marketing can now be used by sales. Your sales teams have been campaigning forever, but it's usually by email, it isn't aligned with the corporate message and it's being sent to people it shouldn't. By aligning them we can increase output and the quality of that output." Anthony concluded: "Operating in a disconnected fashion having two distinct systems will cost you time and money. So we feel there's a material advantage in a solution like this." Enjoy the full story at http://www.mycustomer.com/topic/marketing/has-oracle-written-script-crm-success/139958

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