Web Experience Management: Segmentation & Targeting - Chalk Talk with John
- by Michael Snow
Today's post comes from our WebCenter friend, John Brunswick.
Normal
0
false
false
false
EN-US
X-NONE
X-NONE
MicrosoftInternetExplorer4
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
Having
trouble getting your arms around the differences between Web Content Management
(WCM) and Web Experience Management (WEM)? Told through story, the video
below outlines the differences in an easy to understand manner.
By
following the journey of Mr. and Mrs. Smith on their adventure to find the best
amusement park in two neighboring towns, we can clearly see what an impact
context and relevancy play in our decision making within online channels.
Just as when we search to connect with the best products and services for
our needs, the Smiths have their grandchildren coming to visit next week and
finding the best park is essential to guarantee a great family vacation.
One town effectively Segments and Targets visitors to enhance their
experience, reducing the effort needed to learn about their park.
Have
a look below to join the Smiths in their search.
Learn MORE about how you might measure up:
Deliver Engaging Digital Experiences
Drive Digital Marketing SuccessAccess Free Assessment Tool
