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• CodePlex Daily Summary for Sunday, June 13, 2010

  CodePlex Daily Summary for Sunday, June 13, 2010New ProjectsCurve Drawer: A Java project to explore the possibilities of drawing curves and knots.File Manager Redux: .NET version of the original File Manager.Hierachical Gantt Chart In SharePoint 2010: This solution makes it easier for shedule management. We will provide a wsp including a list definition and a custom gantt control. The list defi...Light Box Control for Asp.Net: Lightbox control for asp.net is used to display the thumbnail images. on clicking the thumbnail images the original images is displayed in the ligh...Linquify: Linquify is a Visual Studio 2008/2010 Addin and C# .NET business class / DTO generator for LINQ to SQL and the Entity Framework. It supports rapid ...Microsoft Dynamics CRM Query - T4 Template: A T4 Template that generates code that leverages LINQ to SQL and the Microsoft Dynamics CRM API to give a CRM data access solution. There is also ...Open Sound Control Library: A .NET Library for the Open Sound Control Protocol. This library makes it easy to use devices which communicate via OSC.Questionable Content Screensaver: A screensaver for the questionable content comic. It is written in C#, and uses the windows presentation foundation. See the comic at http://ww...Reflect: Reflect is an open source .NET reflection tool used for viewing metadata of .NET assemblies.runescape 602 client tools and server: runescape 602 client tools and serverSharpCrack: Hash cracker written in managed code.SilverCAT project: This is my Windows Azure study project. So far I did not find any value to share it to the public. If I find it out one day, I will add hereSilverStackAPI: My entry for the Stack Exchange API contest. A silverlight library and demo app.social bookmark control for asp.net: social bookmark control for asp.net, This control is used to bookmark the current asp.net page into popular social networking sites like facebook, ...SSIS Event Log Source: An SSIS 2005 Data Source component for loading Windows 2003/XP event logs (*.evt) into SQL Server 2005 for analysisUnOfficial ActiveWorlds Wrapper.Net: UnOfficial ActiveWorlds Wrapper .Net makes it easier for programmers to make active worlds bots. You'll no longer have to make it by yourself. It'...Using Named Pipe and self-elevation feature of Vista in a console application.: NPipeWithElevatedProc, make it easier for console application users, running programs with administrator privileges. The processing messages are al...Virtual Keyboard control for asp.net: Virtual Keyboard control for asp.net, This control is used to get the secured inputs through virtual keyboards.Visual Studio 2010 PowerShell Code Generator: Brings rich PowerShell functionalities into VS Templating. You can access the file system, the registry, and many other PowerShell features. You ca...WatchersNET.UrlShorty: This Module allows users to shorten a long URL and share it, this is a similiar service to web services like bit.ly, tinyurl.com and others. It als...New ReleasesBD File Hash: BD File Hash 1.0.5: The first public release of BD File Hash.Cassandraemon: Cassandraemon 0.6.0: Cassandraemon is LINQ Provider for Apache Cassandra. This is first release of Cassandraemon. Features You can Query by LINQ Support Regist, Del...Community Forums NNTP bridge: Community Forums NNTP Bridge V36: Release of the Community Forums NNTP Bridge to access the social and anwsers MS forums with a single, open source NNTP bridge. This release has ad...Curve Drawer: Alpha 1: Basic functionality is available to draw curves and clear them.CycleMania Starter Kit EAP - ASP.NET 4 Problem - Design - Solution: Cyclemania 09.32: see Source Code tab for recent change historyDEWD: DEWD for Umbraco v1.0 (beta-2): Beta release of the package. Functional feature set and fairly stable. Since the last release: Default values (support for dynamic values such as t...Fiddler TreeView Panel Extension: FiddlerTreeViewPanel 0.71: Added support for double-click to expand/collapse all child nodes. Keep selected node when losing focus from the TreeView. Please refer to http://...HKGolden Express: HKGoldenExpress (Build 201006130200): New features: User can reply to message with quoting others' message. Bug fix: Incorrect format of dynamically generated Sitemap XML. Improveme...Liekhus ADO.NET Entity Data Model XAF Extensions: Version 1.1.2: Latest patches and changes.Light Box Control for Asp.Net: Light Box Control for asp.net: Lightbox control for asp.net is used to display the thumbnail images. on clicking the thumbnail images the original images is displayed in the ligh...Lightweight Fluent Workflow: Objectflow 1.1.0.0: This release has support for multi-threaded operations. As this required significant changes to the fluent interface I have introduced breaking ch...Linquify: Linquify 1.6: Linquify 1.6 Includes: - Support for Entity Framework foreign keys - TransactionsLiteFx: LiteFx Alpha: Versão alpha do LiteFx.Microsoft Dynamics CRM Query - T4 Template: MS CRM Query T4 Template Version 0.5 Beta: Initial ReleaseNHibernate Membership Provider: NHibernate Membership Provider 0.9c: This is an updated source package with updated unit tests and some minor refactoring.NLog - Advanced .NET Logging: Nightly Build 2010.06.12.001: Changes since the last build:2010-06-12 10:42:41 Jarek Kowalski Added Width, Height, AutoScroll and MaxLines parameters to RichTextBoxTarget. 2010...Radical: Radical 1.0.1 (Vacuum): First drop with support for Windows Phone 7SharpCrack: SharpCrack v0.8: First release of SharpCrack. It does not support brute-force mode.social bookmark control for asp.net: social bookmark control for asp.net: social bookmark control for asp.net, This control is used to bookmark the current asp.net page into popular social networking sites like facebook, ...StardustExtensions: Simple hello: This is a very simple hello world script. Is just a basic script, is not packaged and works on IronPythonTiledLib: TiledLib 1.5: This release introduces breaking changes from 1.2. If you upgrade to this version from 1.2, you may have compiler errors and/or runtime differences...UDC indexes parser: UDC Parser RC1: Обновлена библиотека токенов, добавлены xml-doc комментарии, обновлен и исправлен код, обновлена логика лексера, обновлена грамматика парсера. Доба...UnOfficial ActiveWorlds Wrapper.Net: UnOfficial ActiveWorlds Wrapper.Net V0.5.85.1: NewLogin Structure. LaserBeam. ChangedOld Functions Changes Function Names Old New WorldInstanceSet SetWorldInstance WorldInstanceGet GetWo...UrzaGatherer: UrzaGatherer v2.0.2a: Inegration of VS Installer.VCC: Latest build, v2.1.30612.0: Automatic drop of latest buildVirtual Keyboard control for asp.net: virtual keyboard control: Virtual Keyboard control for asp.net, This control is used to get the secured inputs through virtual keyboards.Visual Studio 2010 PowerShell Code Generator: PSCodeGenerator: How to install PowerShell Code GeneratorDownload the zip Unzip Run .\Install-PSCodeGenerator.ps1 at the PowerShell console prompt Copies the te...VsTortoise - a TortoiseSVN add-in for Microsoft Visual Studio: VsTortoise Build 25 Beta: Build 25 (beta) New: Added support for Filter items (virtual folders) in Solution Explorer. New: Added "Get Lock..." to Solution Explorer context...WatchersNET.UrlShorty: WatchersNET.UrlShorty 01.00.00: First BETA Release Please Read the Readme or the Online Documentation for Install Instructions.Yet Another GPS: Release Beta 2.1: Release Beta 2.1: - Fix KML Template with Google Map Mobile Version - Add Signal Strength indecator - Add Time indecator - Fix Sound Language Prob...Most Popular ProjectsWBFS ManagerRawrAJAX Control ToolkitMicrosoft SQL Server Product Samples: DatabaseSilverlight ToolkitWindows Presentation Foundation (WPF)patterns & practices – Enterprise LibraryPHPExcelMicrosoft SQL Server Community & SamplesASP.NETMost Active Projectspatterns & practices – Enterprise LibraryjQuery Library for SharePoint Web ServicesNB_Store - Free DotNetNuke Ecommerce Catalog ModuleRhyduino - Arduino and Managed CodeBlogEngine.NETCommunity Forums NNTP bridgeCassandraemonMediaCoder.NETAndrew's XNA HelpersMicrosoft Silverlight Media Framework

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• The Grenelle II Act In France: A Milestone Towards Integrated Reporting

  - by Evelyn Neumayr

  By Elena Avesani, Principal Product Strategy Manager, Oracle In July of 2010, France took a significant step towards mandating integrated sustainability and financial reporting for all large companies with a new law called Grenelle II. Article 225 of Grenelle II requires that many listed companies on the French stock exchanges incorporate information on the social and environmental consequences of their activities into their annual reports, as well as their societal commitments for sustainable development. The decree that implements Article 225 of Grenelle II was passed in April 2012. Grenelle II is the strongest governmental mandate yet in support of sustainability reporting. The law defines the phase-in process, with large listed companies expected to comply in their 2012 reports and smaller companies expected to comply with their 2014 annual reports. This extra-financial information will have to be embedded in the annual management report, approved by the Board of Directors, verified by a third-party body and given to the annual general meeting. The subjects that must be reported on are grouped into Environmental, Social, and Governance categories. Oracle solutions can help organizations integrate financial and sustainability reporting and provide a more accurate and auditable approach to collecting, consolidating, and reporting such environmental, social, and economic metrics. Through Oracle Environmental Accounting and Reporting and Oracle Hyperion Financial Management Sustainability Starter Kit organizations can collect environmental, social and governance data and collect and consolidate corporate sustainability reporting data from multiple systems and business units. For more information about these solutions please contact [email protected].

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• Using SocialCounter.NET with ASP.NET MVC

  - by DigiMortal

  I found small library called SocialCounter.NET that is able to display some data from popular social sites. Although it is possible to use widgets offered by social networks there are also scenarios when you don’t want or can’t use these JavaScript based widgets. In this posting I will show you how to use SocialCounter.NET. Start with downloading SocialCounter.NET. You can also use NuGet package manager to download SocialCounter.NET. Using SocialCounter.NET is very easy as you can see from this example view: @using SocialCounter.NET; @{      ViewBag.Title = "Home Page"; } <h2>Social</h2> <p>     Twitter followers: @Counter.GetTwitterFollowersCount("gpeipman")<br />     Facebook friends: @Counter.GetFacebookFriendsCount("gpeipman")<br />     Facebook likes: @Counter.GetFacebookLikes("http://www.eindhovenmetalmeeting.nl/")<br />     Delicious saves count: @Counter.GetDeliciousSaveCount("http://youreffectiveleadership.com/")<br /> </p> And the result is shown on image on right. You can use SocialCounter.NET by example on user profile pages and on your content pages where you want to show how many people have saved current page as bookmark. SocialCounter.NET supports also LinkedIn, RSS-feeds and Google Plus accounts. In future – I hope – they will add support for more social networks to their library.

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• Customize Your WordPress Blog & Build an Audience

  - by Matthew Guay

  Want to quickly give your blog a fresh coat of paint and make it stand out from the pack?  Here’s how you can customize your WordPress blog and make it uniquely yours. WordPress offers many features that help you make your blog the best it can be.  Although it doesn’t offer as many customization features as full WordPress running on your own server, it still makes it easy to make your free blog as professional or cute as you like.  Here we’ll look at how you can customize features in your blog and build an audience. Personalize Your Blog WordPress make it easy to personalize your blog.  Most of the personalization options are available under the Appearance menu on the left.  Here we’ll look at how you can use most of these. Add New Theme WordPress is popular for the wide range of themes available for it.  While you cannot upload your own theme to your blog, you can choose from over 90 free themes currently available with more added all the time.  To change your theme, select the Themes page under Appearance. The Themes page will show random themes, but you can choose to view them in alphabetical order, by popularity, or how recently they were added.  Or, you can search for a theme by name or features. One neat way to find a theme that suites your needs is the Feature Filter.  Click the link on the right of the search button, and then select the options you want to make sure your theme has.  Click Apply Filters and WordPress will streamline your choices to themes that contain these features. Once you find a theme you like, click Preview under its name to see how your blog will look. This will open a popup that shows your blog with the new theme.  Click the Activate link in the top right corner of the popup if you want to keep this theme; otherwise, click the x in the top left corner to close the preview and continue your search for one you want.   Edit Current Theme Many of the themes on WordPress have customization options so you can make your blog stand out from others using the same theme.  The default theme Twenty Ten lets you customize both the header and background image, and many themes have similar options. To choose a new header image, select the Header page under Appearance.  Select one of the pre-installed images and click Save Changes, or upload your own image. If you upload an image larger than the size for the header, WordPress will let you crop it directly in the web interface.  Click Crop Header when you’ve selected the portion you want for the header of your blog. You can also customize your blog’s background from the Background page under Appearance.  You can upload an image for the background, or can enter a hex value of a color for a solid background.  If you’d rather visually choose a color, click Select a Color to open a color wheel that makes it easy to choose a nice color.  Click Save Changes when you’re done. Note: that all themes may not contain these customization options, but many are flexible.  You cannot edit the actual CSS of your theme on free WordPress blogs, but you you can purchase the Custom CSS Upgrade for $14.97/year to add this ability. Add Widgets With Extra Content Widgets are small addons for your blog, similar to Desktop Gadgets in Windows 7 or Dashboard widgets in Mac OS X.  You can add widgets to your blog to show recent Tweets, favorite Flickr pictures, popular articles, and more.  To add widgets to your blog, open the Widgets page under Appearance. You’ll see a variety of widgets available in the main white box.  Select one you want to add, and drag it to the widget area of your choice.  Different themes may offer different areas to place Widgets, such as the sidebar or footer. Most of the widgets offer configuration options.  Click the down arrow beside its name to edit it.  Set them up as you wish, and click Save on the bottom of the widget. Now we’ve got some nice dynamic content on our blog that’s automatically updated from the net. Choose Blog Extras By default, WordPress shows previews of websites when visitors hover over links on your blog, uses a special mobile theme when people visit from a mobile device, and shows related links to other blogs on the WordPress network at the end of your posts.  If you don’t like these features, you can disable them on the Extras page under Appearance. Build Your Audience Now that your blog is looking nice, we can make sure others will discover it.  WordPress makes it easy for you to make your site discoverable on search engines or social network, and even gives you the option to keep your site private if you’d prefer.  Open the Privacy page under Tools to change your site’s visibility.  By default, it will be indexed by search engines and be viewable to everyone.  You can also choose to leave your blog public but block search engines, or you can make it fully private. If you choose to make your blog private, you can enter up to 35 usernames of people you want to be able to see it.  Each private visitor must have a WordPress.com account so they can login.  If you need more than 35 private members, you can upgrade to allow unlimited private members for $29.97/year. Then, if you do want your site visible from search engines, one of the best ways to make sure your content is discovered by search engines is to register with their webmaster tools.  Once registered, you need to add your key to your site so the search engine will find and index it.  On the bottom of the Tools page, WordPress lets you enter your key from Google, Bing, and Yahoo! to make sure your site is discovered.  If you haven’t signed up with these tools yet, you can signup via the links on this page as well. Post Blog Updates to Social Networks Many people discover the sites they visit from friends and others via social networks.  WordPress makes it easy to automatically share links to your content on popular social networks.  To activate this feature, open the My Blogs page under Dashboard. Now, select the services you want to activate under the Publicize section.  This will automatically update Yahoo!, Twitter, and/or Facebook every time you publish a new post. You’ll have to authorize your connection with the social network.  With Twitter and Yahoo!, you can authorize them with only two clicks, but integrating with Facebook will take several steps.   If you’d rather share links yourself on social networks, you can get shortened URLs to your posts.  When you write a new post or edit an existing one, click the Get Shortlink button located underneath the post’s title. This will give you a small URL, usually 20 characters or less, that you can use to post on social networks such as Twitter.   This should help build your traffic, and if you want to see how many people are checking out your site, check out the stats on your Dashboard.  This shows a graph of how many people are visiting, and popular posts.  Click View All if you’d like more detailed stats including search engine terms that lead people to your blog. Conclusion Whether you’re looking to make a private blog for your group or publish a blog that’s read by millions around the world, WordPress is a great way to do it for free.  And with all of the personalization options, you can make your it memorable and exciting for your visitors. If you don’t have a blog, you can always signup for a free one from WordPress.com.  Also make sure to check out our article on how to Start Your Own Blog with WordPress. Similar Articles Productive Geek Tips Manage Your WordPress Blog Comments from Your Windows DesktopAdd Social Bookmarking (Digg This!) Links to your Wordpress BlogHow-To Geek SoftwareMake a Backup Copy of your Production Wordpress Blog on UbuntuOops! Sorry About the Feed Errors TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips CloudBerry Online Backup 1.5 for Windows Home Server Snagit 10 VMware Workstation 7 Acronis Online Backup Windows Firewall with Advanced Security – How To Guides Sculptris 1.0, 3D Drawing app AceStock, a Tiny Desktop Quote Monitor Gmail Button Addon (Firefox) Hyperwords addon (Firefox) Backup Outlook 2010

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• links for 2010-05-06

  - by Bob Rhubart

  Podcast: Collaborate 10 Wrap-Up - Conclusion #c10 More Collaborate 2010 Las Vegas highlights and hijinks from this ten-member panel, including OAUG and ODTUG board members, members of the Oracle ACE program, and OAUG President Dave Ferguson. (tags: otn oracle collaborate2010) Peter Scott: Realtime Data Warehouse Loading Rittman-Mead's Peter Scott looks at putting data in to a data warehouse in real time. (tags: oracle datawarehousing businessintelligence) Live Webcast: Social BPM - Integrating Enterprise 2.0 with Business Applications - May 12, 2010 at 11:00 a.m. PT Business Process Management with integrated Enterprise 2.0 collaboration can improve business responsiveness and enhance overall enterprise productivity. Learn how to take your business to the next level with a unified solution that fosters process-based collaboration between employees, partners, and customers. (tags: oracle otn bpm enterprise2.0 webcast) Management Pack for Identity Management Viewlet A screencast produced by the Grid Control team showing the features of the Identity Management Pack for Grid Control 11g. Grid Control 11g now works with Oracle Virtual Directory 11g. (tags: oracle otn security identitymanagement) @pevansgreenwood: Having too much SOA is a bad thing (and what we might do about it) "The problem is usually too much flexibility, as flexibility creates complexity, and complexity exponentially increases the effort required to manage and deliver the software." -- Peter Evans-Greenwood (tags: soa complexity flexibility) @vampbenepe: Integration patterns for social data: the Open Social Data Bus "The main point is about defining the right integration pattern for social data: is it a 'message bus' pattern or a 'shared database' pattern?" -- William Vampbenepe (tags: oracle otn enterprise2.0 enterprisearchitecture)

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• Enterprise 2.0 Conference: November 14-17

  - by kellsey.ruppel

  Oracle is proud to be a Gold sponsor of the Enterprise 2.0 West Conference, November 14-17, 2011 in Santa Clara, CA. You will see the latest collaboration tools and technologies, and learn from thought leaders in Enterprise 2.0's comprehensive conference. You won’t want to miss this opportunity to learn about Oracle WebCenter, the user engagement platform for social business—connecting people and information. Oracle WebCenter brings together the most complete portfolio of portal, web experience management, content, social, and collaboration technologies into a single integrated product suite, and it provides the foundation for Oracle Fusion Middleware and Oracle Fusion Applications to deliver a next-generation user experience. If you're attending the conference, you'll want to be sure to catch Andy MacMillan at these 2 sessions. Market Leaders Theater Session "Today's Successful Enterprises are Social Enterprises" Featuring: Andy MacMillan, Vice President, Oracle WebCenter Product Management Tuesday, November 15, 1:00 p.m. – 1:20 p.m.  Technology Landscape Panel "Marketplace Choices: Platforms vs. Products" Moderator: Tony Byrne, President, Real Story Group Featuring: Andy MacMillan, Vice President, Oracle WebCenter Product Management Tuesday, November 15, 2:30 p.m. – 3:30 p.m. Enterprise 2.0 conference attendees will also have the opportunity to meet with Oracle WebCenter experts and see live demonstrations of Oracle WebCenter and Oracle Social Network by visiting Oracle booth #209. Exhibit show floor hours: Tuesday, November 15, 12:00 p.m. – 6:00 p.m. and Wednesday, November 16, 12:00 p.m. – 6:00 p.m. Be sure to follow @oraclewebcenter and #e2conf for the latest updates! We look forward to seeing you this week in Santa Clara!

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• Applying to a company while personally working on a comparable project

  - by Developer Art

  That's going to be an unusual question but here it goes. I'm entertaining the thought to send my docs to a place which develops a large web project of a social type. Social meaning people, communities, interaction and all that usual stuff. The issue is that I myself am working on something that falls into the category of social in my private time. Now the question. Is it wise to apply there under these circumstances? I think there may be issues of intellectual ownership if I develop something similar that exists or will exist in that company's work. On the other hand, the web of full of social places (even this site is one of them), many of them utilize the same ideas and move in the same direction and it seems to work for everyone. It's hard to come up with something which hasn't been tried yet by somebody else so it's all basically reuse of the commonly available ideas and experience. What I'm working on is not a functional equivalent, it's rather largely off. There may be some intersections, but on a large scale this is not an equivalent. And whatever features might coincide, they already exist everywhere on the web anyway. Also technology stacks are entirely different so the issue with directly copying out parts of the code is probably not applicable. I plan to say it up front that I'm engaged in a personal project of mine and let them see if it represents a problem for them. What do you think? Am I making things up or is there really an issue?

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• The balance between client and server functionality

  - by Eugen Martynov

  I want to bring the discussion that started in our teams and get your opinion about it. Assume we have an user account which could have different credentials for authentication and associated email to recover. An user has possibility to do signup with an email or use his social profile to complete signup process. As an Rest API from the backend to client looks like: Create account Authorise Update user data Link social account Register email Verify email In addition our BE is distributed and divided between several services/servers/clusters. So different calls are related to different end points. In case of the social sign up some of steps should be skipped or simplified. For example, with Facebook signup we could already skip email registration and verification step (we ask email permission form user), linking the social account and pre-fill user displayed name. So we proposed to have another end point which will hide/combine different calls on BE and return whole process result to the clients. The pros for this approach: No more duplication of functionality between clients Speed up the networking and user experience The cons for this approach: Additional work for backend Probably most complex scenarios in future updates I would like to get your opinion or experience with this situation. Especially if you already experienced point #2 from against reasons.

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• Do we need to disconnect from sharepoint? If Yes How? ( using Web Services : C#)

  - by Pari

  Hi, I am using web services to access sharepoint list,sites and documents. Like: List.asmx,Site.asmx e.t.c. My question is that: Do we need to disconnect from sharepoint when using above services? And if yes then How? Example: GetSiteCollection(String login, String password, String url) { Webs ws = new Webs(); try { ws.Credentials = new NetworkCredential(login, password); } catch (Exception ex) { MessageBox.Show(ex.Message); } ws.Url = url + @"/_vti_bin/webs.asmx"; ws.PreAuthenticate = true; XmlNode websiteNode = ws.GetWebCollection(); XmlNodeList nodes = websiteNode.SelectNodes("*"); // getting list set of sites //Now here after this is there any way to disconnect from server? }

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• Underwriting in a New Frontier: Spurring Innovation

  - by [email protected]

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Susan Keuer, product strategy manager for Oracle Insurance, shares her experiences and insight from the 2010 Association of Home Office Underwriters (AHOU) Annual Conference, April 11-14, in San Antonio, Texas    How can I be more innovative in underwriting?  It's a common question I hear from insurance carriers, producers and others, so it was no surprise that it was the key theme at the recent 2010 AHOU Annual Conference.  This year's event drew more than 900 insurance professionals involved in the underwriting process across life and annuities, property and casualty and reinsurance from around the globe, including the U.S., Canada, Australia, Bahamas, and more, to San Antonio - a Texas city where innovation transformed a series of downtown drainage canals into its premiere River Walk tourist destination.   CNN's Medical Correspondent Dr. Sanjay Gupta kicked off the conference with a phenomenal opening session that drove home the theme of the conference, "Underwriting in a New Frontier:  Spurring Innovation."   Drawing from his own experience as a neurosurgeon treating critically injured medical patients in the field in Iraq, Gupta inspired audience members to think outside the box during the underwriting process. He shared a compelling story of operating on a soldier who had suffered a head-related trauma in a field hospital.  With minimal supplies available Gupta used a Black and Decker saw to operate on the soldier's head and reduce pressure on his swelling brain. Drawing from this example, Gupta encouraged underwriters to think creatively, be innovative, and consider new tools and sources of information, such as social networking sites, during the underwriting process. So as you are looking at risk take into consideration all resources you have available.    Gupta also stressed the concept of IKIGAI - noting that individuals who believe that their life is worth living are less likely to die than are their counterparts without this belief.  How does one quantify this approach to life or thought process when evaluating risk?  Could this be something to consider as a "category" in the near future? How can this same belief in your own work spur innovation?   The role of technology was a hot topic of discussion throughout the conference.  Sessions delved into the latest in underwriting software to the rise of social media and how it is being increasingly integrated into underwriting process and solutions.  In one session a trio of panelists representing the carrier, producer and vendor communities stressed the importance to underwriters of leveraging new technology and the plethora of online information sources, which all could be used to accurately, honestly and consistently evaluate the risk throughout the underwriting process.   Another focused on the explosion of social media noting:  1.    Social media is growing exponentially - About eight percent of Americans used social media five years ago. Today about 46 percent of Americans do so, with 85 percent of financial services professionals using social media in their work.  2.    It will impact your business - Underwriters reconfirmed over and over that they are increasingly using "free" tools that are available in cyberspace in lieu of more costly solutions, such as inspection reports conducted by individuals in the field.  3.    Information is instantly available on the Web, anytime, anywhere - LinkedIn was mentioned as a way to connect to peers in the underwriting community and producers alike.  Many carriers and agents also are using Facebook to promote their company to customers - and as a point-of-entry to allow them to perform some functionality - such as accessing product marketing information versus directing users to go to the carrier's own proprietary website.  Other carriers have released their tight brand marketing to allow their producers to drive more business to their personal Facebook site where they offer innovative tools such as Application Capture or asking medical information in a more relaxed fashion.     Other key topics at the conference included the economy, ongoing industry consolidation, real-estate valuations as an asset and input into the underwriting process, and producer trends.  All stressed a "back to basics" approach for low cost, term products.   Finally, Connie Merritt, RN, PHN, entertained the large group of atttendees with audience-engaging insight on how to "Tame the Lions in Your Life - Dealing with Complainers, Bullies, Grump and Curmudgeon." Merritt noted "we are too busy for our own good." She shared how her overachieving personality had impacted her life.  Audience members then were asked to pick red, yellow, blue, or green shapes, without knowing that each one represented a specific personality trait.  For example, those who picked blue were the peacemakers. Those who choose yellow were social - the hint was to "Be Quiet Longer."  She then offered these "lion taming" steps:   1.    Admit It 2.    Accept It 3.    Let Go 4.    Be Present (which paralleled Gupta's IKIGAI concept)   When thinking about underwriting I encourage you to be present in the moment and think creatively, but don't be afraid to look ahead to the future and be an innovator.  I hope to see you at next year's AHOU Annual Conference, May 1-4, 2011 at The Mirage in Las Vegas, Nev.     Susan Keuer is the product strategy manager for new business underwriting.  She brings more than 20 years of insurance industry experience working with leading insurance carriers and technology companies to her role on the product strategy team for life/annuities solutions within the Oracle Insurance Global Business Unit  

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• How do I prevent a website being misclassified by Websense?

  - by Jeff Atwood

  I received the following email from a user of one of our websites: This morning I tried to log into example.com and I was blocked by Websense at work because it is considered a "social networking" site or something. I assume the websense filter is maintained by a central location, so I'm hoping that by letting you guys know you can get it unblocked. per Wikipedia, Websense is web filtering or Internet content-control software. This means one (or more) of our sites is being miscategorized by Websense as "social networking" and thus disallowed for access at any workplace that uses Websense to control what websites their users can and cannot access during work hours. (I know, they are monsters!) How do we dispute this Websense classification error, as our websites should generally be considered "information technology" and never "social networking"? How do we know what category Websense has put our sites in, so we can pro-actively make sure they're not wrong?

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• Oracle Launches Something Cool for CRM

  - by andrea.mulder

  By Esteban Kolsky, CRM Intelligence and Strategy, March 31 Remember CRM? That stuff we used to do before Social CRM? The stuff that most people still do and need to continue to improve? Oracle does. Today they announced three CRM things: Siebel OnDemand release 17 with some clever life sciences complements, additions to the Oracle eBusiness Suite, and the Social Services Suite for Governments (part of a Siebel 8.2 release). I used to cover CRM and Government in a past life and I know that Social Services delivery is very complicated. For additional insights, read here.

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• Oracle Database Information Now Available on the Oracle Mobile Application

  - by jgelhaus

  Oracle Database Information Now Available on the Oracle Mobile Application Now, wherever you are, you can stay connected to the Oracle Database team by downloading the free Oracle mobile application.  It will help you to keep up with the latest Oracle Database news, blog, social media, video, plus much more while you are on the move! News—Track Oracle Database news. Blogs—Participate in an on-going dialog with our Oracle Database bloggers. Social—Keep up with events, webcasts and other announcements via the Oracle Database social channels Video—See clips of Webcasts, executive addresses and keynotes, Oracle Database customers, and much, much more.

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• How To Get Google+ Invites?

  - by Gopinath

  Google Plus is a new social networking service from Google and it’s aimed to compete with the social networking giant Facebook. Google’s attempts at social networking in the past were never a hit (few of them were miserable fails – Google Wave, Google Buzz) but this time Google seems to be getting things. Google Plus is an invite only service at the moment and you can’t access it without an initiation. So far Google sent invitations to selected bloggers and high profile web users. If you want an invite to Google Plus visit official Google Plus invitation request page and register your email id. There is no word from Google on when the invites will be distributed to public users. Hopefully Google should roll out invitations soon. This article titled,How To Get Google+ Invites?, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Bunny Inc. Season 2: Spice Up Your Applications

  - by kellsey.ruppel

  The quality and effectiveness of online services is strongly dependent on core business processes and applications. Nonetheless, user friendly composite applications are still a challenge for enterprises, especially if they are also requested to embed social technologies to empower customization and facilitate collaboration. You can operate like Hare Inc. and disappoint your customers, delivering inefficient services and wasting outside-in innovation opportunities, or you can operate like Bunny Inc., leveraging participatory services to improve connections between people, information and applications. And maybe you are ahead enough to adopt a public enterprise cloud to drive business through organic conversations and jump-start productivity with more-purposeful social networking and contextual enterprise collaboration. Don't miss this second episode of Social Bunnies Season 2 to learn how to increase the value of existing enterprise systems while augmenting employee productivity, business flexibility and organizational awareness. Still looking for more information on composite applications. We've got a ton of great resources for you to learn more!

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• Website misclassified by websense

  - by Jeff Atwood

  I received the following email from a user of one of our websites: This morning I tried to log into example.com and I was blocked by websense at work because it is considered a "social networking" site or something. I assume the websense filter is maintained by a central location, so I'm hoping that by letting you guys know you can get it unblocked. per Wikipedia, Websense is web filtering or Internet content-control software. This means one (or more) of our sites is being miscategorized by websense as "social networking" and thus disallowed for access at any workplace that uses websense to control what websites their users can and cannot access during work hours. (I know, they are monsters!) How do we dispute this websense classification error, as our websites should generally be considered "information technology" and never "social networking"? How do we know what category websense has put our sites in, so we can pro-actively make sure they're not wrong?

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• Finding it Hard to Deliver Right Customer Experience: Think BPM!

  - by Ajay Khanna

  Our relationship with our customers is not a just a single interaction and we should not treat it like one. A customer’s relationship with a vendor is like a journey which starts way before customer makes a purchase and lasts long after that. The journey may start with customer researching a product that may lead to the eventual purchase and may continue with support or service needs for the product. A typical customer journey can be represented as shown below: As you may notice, customers tend to use multiple channels to interact with a company throughout their journey.  They also expect that they should get consistent experience, no matter what interaction channel they may choose. Customers do not like to repeat the information they have already provided and expect companies to remember their preferences, and offer them relevant products and services. If the company fails to meet this expectation, customers not only will abandon the purchase and go to the competitor but may also influence others’ purchase decision. Gone are the days when word of mouth was the only medium, and the customer could influence “Six” others. This is the age of social media and customer’s good or bad experience, especially bad get highly amplified and may influence hundreds of others. Challenges that face B2C companies today include: Delivering consistent experience: The reason that delivering consistent experience is challenging is due to fragmented data, disjointed systems and siloed multichannel interactions. Customers tend to get different service quality if they use web vs. phone vs. store. They get different responses from different service agents or get inconsistent answers if they call sales vs. service group in the company. Such inconsistent experiences result in lower customer satisfaction or NPS (net promoter score) numbers. Increasing Revenue: To stay competitive companies frequently introduce new products and services. Delay in launching such offerings has a significant impact on revenue realization. In addition to new product revenue, there are multiple opportunities to up-sell and cross-sell that impact bottom line. If companies are not able to identify such opportunities, bring a product to market quickly, or not offer the right product to the right customer at the right time, significant loss of revenue may occur. Ensuring Compliance: Companies must be compliant to ever changing regulations, these could be about Know Your Customer (KYC), Export/Import regulations, or taxation policies. In addition to government agencies, companies also need to comply with the SLA that they have committed to their customers. Lapse in meeting any of these requirements may lead to serious fines, penalties and loss in business. Companies have to make sure that they are in compliance will all such regulations and SLA commitments, at any given time. With the advent of social networks and mobile technology, companies not only need to focus on process efficiency but also on customer engagement. Improving engagement means delivering the customer experience as the customer is expecting and interacting with the customer at right time using right channel. Customers expect to be able to contact you via any channel of their choice (web, email, chat, mobile, social media), purchase via any viable channel (web, phone, store, mobile). Customers expect companies to understand their particular needs and remember their preferences on repeated visits. To deliver such an integrated, consistent, and contextual experience, power of BPM in must. Your company may be organized in departments like Marketing, Sales, Service. You may hold prospect data in SFA, order information in ERP, customer issues in CRM. However, the experience delivered to the customer must not be constrained by your system legacy. BPM helps in designing the right experience for the right customer and integrates all the underlining channels, systems, applications to make sure right information will be delivered to the right knowledge worker or to the customer every single time.     Orchestrating information across all systems (MDM, CRM, ERP), departments (commerce, merchandising, marketing service) and channels (Email, phone, web, social)  is the key, and that’s what BPM delivers. In addition to orchestrating systems and channels for consistency, BPM also provides an ability for analysis and decision management. By using data from historical transactions, social media and from other systems, users can determine the customer preferences, customer value, and churn propensity. This information, in the context, is then used while making a decision at a process step. Working with real-time decision management system can also suggest right up-sell or cross-sell offers, discounts or next-best-action steps for a particular customer. Timely action on customer issues or request is also a key tenet of a good customer experience. BPM’s complex event processing capabilities help companies to take proactive actions before issues get escalated. BPM system can be designed to listen to a certain event patters then deduce from those customer situations (credit card stolen, baggage lost, change of address) and do a triage before situation goes out of control. If such a situation arises you can send alerts to right people or immediately invoke corrective actions. Last but not least one of BPM’s key values is to drive continuous improvement. Learning about customers past experiences, interactions and social conversations, provide valuable insight. Such insight can be used to improve products, customer facing processes, and customer experience. You may take these insights as an input to design better more efficient and customer friendly sales, contact center or self-service processes. If customer experience is important for your business, make sure you have incorporated BPM as a part of your strategy to design, orchestrate and improve your customer facing processes.

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• Neues in WebCenter Sites 11g

  - by pweckerl

  Es ist kein Geheimnis, dass das Online Erlebnis sich durch das Social Computing grundlegend geändert hat. Immer öfter wollen Besucher einer Web Site nicht nur konsumieren sonder auch interagieren und ihre Erfahrungen über Soziale Netzwerke mit Anderen teilen. Für Online-Marketies eröffnet dies eine vielzahl an Möglichkeiten aber auch Herausforderungen. Unternehmen müssen diese sozialen Komponenten in ihre Online Auftritte integrieren um die Erwartung nach einem interaktiven Erlebnis zu erfüllen aber zugleich die Kontrolle und damit ein gewisses Maß an Sicherheit für integrität der eigenen Marke und des eigenen Rufs zu garantieren. Mit der neuen Version von Oracle WebCenter Sites steht Online-Verantwortlichen ein umfassendes Werkzeug zur Verfügung, um ihre Auftritte noch interaktiver zu gestalten und die Besucher noch enger einzubeziehen. Social Login und Social Sharing, User Generated Content, wie Bewertungen und Kommentare, und viele weitere Neuerungen machen Oracle WebCenter Sites besser denn je. Mehr zur aktuellen Version und zu WebCenter Themen allgemein finde Sie auch auf dem Oracle WebCenter Blog (https://blogs.oracle.com/webcenter/entry/what_s_new_in_webcenter1).

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• Nouveau brouillon pour la norme HTML5 : le W3C vient de publier sept documents de synthèse pour les

  Nouveau brouillon pour la norme HTML5 : le W3C vient de publier sept documents de synthèse pour les développeurs Webs

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• Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

  - by Mike Stiles

  The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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• SproutCore : un framework JavaScript pour enrichir les interfaces web et les rendre semblables à des

  SproutCore : un framework JavaScript pour enrichir les UI Et les rendre semblables à celles d'applications desktop SproutCore est un framework JavaScript encore confidentiel, mais qui commence à faire parler de lui. Edité par le société Sproutit, cette technologie s'adresse aux développeurs webs. Elle leur permet d'enrichir les interfaces utilisateurs pour les rendre quasi-semblables à celles d'applications desktop. «*AJAX a été utilisé pour créer des pages web qui peuvent se mettre à jour sans avoir à se recharger dans le navigateur. Mais elles ressemblent toujours à des pages webs et elles sont généralement limitées au niveau de l'interactivité » peut-on lire sur ...

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• Boost Your SEO Efforts With Twitter

  Search engine optimization techniques continue to expand so that more innovative ways of drawing traffic to your website can be used effectively. While the online revolution has changed many things in a common man's life, one exciting facet of the World Wide Web is social networking. With social networking giants such as Twitter, Facebook, LinkedIn, Orkut and MySpace hitting the pinnacle of popularity, people have the luxury of making online friends, interact with people irrespective of national boundaries and discuss world issues without any ethnic or racial biases. Webmasters and social network gurus have also capitalized on this immense opportunity to expand their businesses and draw more traffic to their websites.

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• Get the Picture: Pinterest for Marketers

  - by Mike Stiles

  When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Pinterest and the Rising Power of Imagery

  - by Mike Stiles

  If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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