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  • Metrics - A little knowledge can be a dangerous thing (or 'Why you're not clever enough to interpret metrics data')

    - by Jason Crease
    At RedGate Software, I work on a .NET obfuscator  called SmartAssembly.  Various features of it use a database to store various things (exception reports, name-mappings, etc.) The user is given the option of using either a SQL-Server database (which requires them to have Microsoft SQL Server), or a Microsoft Access MDB file (which requires nothing). MDB is the default option, but power-users soon switch to using a SQL Server database because it offers better performance and data-sharing. In the fashionable spirit of optimization and metrics, an obvious product-management question is 'Which is the most popular? SQL Server or MDB?' We've collected data about this fact, using our 'Feature-Usage-Reporting' technology (available as part of SmartAssembly) and more recently our 'Application Metrics' technology: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 28 19.0 8115 8115 MDB 114 77.6 1449 1449 (As a disclaimer, please note than SmartAssembly has far more than 132 users . This data is just a selection of one build) So, it would appear that SQL-Server is used by fewer users, but more often. Great. But here's why these numbers are useless to me: Only the original developers understand the data What does a single 'usage' of 'MDB' mean? Does this happen once per run? Once per option change? On clicking the 'Obfuscate Now' button? When running the command-line version or just from the UI version? Each question could skew the data 10-fold either way, and the answers only known by the developer that instrumented the application in the first place. In other words, only the original developer can interpret the data - product-managers cannot interpret the data unaided. Most of the data is from uninterested users About half of people who download and run a free-trial from the internet quit it almost immediately. Only a small fraction use it sufficiently to make informed choices. Since the MDB option is the default one, we don't know how many of those 114 were people CHOOSING to use the MDB, or how many were JUST HAPPENING to use this MDB default for their 20-second trial. This is a problem we see across all our metrics: Are people are using X because it's the default or are they using X because they want to use X? We need to segment the data further - asking what percentage of each percentage meet our criteria for an 'established user' or 'informed user'. You end up spending hours writing sophisticated and dubious SQL queries to segment the data further. Not fun. You can't find out why they used this feature Metrics can answer the when and what, but not the why. Why did people use feature X? If you're anything like me, you often click on random buttons in unfamiliar applications just to explore the feature-set. If we listened uncritically to metrics at RedGate, we would eliminate the most-important and more-complex features which people actually buy the software for, leaving just big buttons on the main page and the About-Box. "Ah, that's interesting!" rather than "Ah, that's actionable!" People do love data. Did you know you eat 1201 chickens in a lifetime? But just 4 cows? Interesting, but useless. Often metrics give you a nice number: '5.8% of users have 3 or more monitors' . But unless the statistic is both SUPRISING and ACTIONABLE, it's useless. Most metrics are collected, reviewed with lots of cooing. and then forgotten. Unless a piece-of-data could change things, it's useless collecting it. People get obsessed with significance levels The first things that lots of people do with this data is do a t-test to get a significance level ("Hey! We know with 99.64% confidence that people prefer SQL Server to MDBs!") Believe me: other causes of error/misinterpretation in your data are FAR more significant than your t-test could ever comprehend. Confirmation bias prevents objectivity If the data appears to match our instinct, we feel satisfied and move on. If it doesn't, we suspect the data and dig deeper, plummeting down a rabbit-hole of segmentation and filtering until we give-up and move-on. Data is only useful if it can change our preconceptions. Do you trust this dodgy data more than your own understanding, knowledge and intelligence?  I don't. There's always multiple plausible ways to interpret/action any data Let's say we segment the above data, and get this data: Post-trial users (i.e. those using a paid version after the 14-day free-trial is over): Parameter Number of users % of total users Number of sessions Number of usages SQL Server 13 9.0 1115 1115 MDB 5 4.2 449 449 Trial users: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 15 10.0 7000 7000 MDB 114 77.6 1000 1000 How do you interpret this data? It's one of: Mostly SQL Server users buy our software. People who can't afford SQL Server tend to be unable to afford or unwilling to buy our software. Therefore, ditch MDB-support. Our MDB support is so poor and buggy that our massive MDB user-base doesn't buy it.  Therefore, spend loads of money improving it, and think about ditching SQL-Server support. People 'graduate' naturally from MDB to SQL Server as they use the software more. Things are fine the way they are. We're marketing the tool wrong. The large number of MDB users represent uninformed downloaders. Tell marketing to aggressively target SQL Server users. To choose an interpretation you need to segment again. And again. And again, and again. Opting-out is correlated with feature-usage Metrics tends to be opt-in. This skews the data even further. Between 5% and 30% of people choose to opt-in to metrics (often called 'customer improvement program' or something like that). Casual trial-users who are uninterested in your product or company are less likely to opt-in. This group is probably also likely to be MDB users. How much does this skew your data by? Who knows? It's not all doom and gloom. There are some things metrics can answer well. Environment facts. How many people have 3 monitors? Have Windows 7? Have .NET 4 installed? Have Japanese Windows? Minor optimizations.  Is the text-box big enough for average user-input? Performance data. How long does our app take to start? How many databases does the average user have on their server? As you can see, questions about who-the-user-is rather than what-the-user-does are easier to answer and action. Conclusion Use SmartAssembly. If not for the metrics (called 'Feature-Usage-Reporting'), then at least for the obfuscation/error-reporting. Data raises more questions than it answers. Questions about environment are the easiest to answer.

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  • Google I/O 2010 - Programming the web with Native Code

    Google I/O 2010 - Programming the web with Native Code Google I/O 2010 - Beyond JavaScript: Programming the web with Native Code Chrome 201 Dave Springer, Ian Lewis Although JavaScript performance is rapidly increasing, there are still applications for which native code is a better choice. Learn about Native Client and how you can use it to build rich applications with all of the advantages and power of the web. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 10 0 ratings Time: 46:48 More in Science & Technology

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  • Google I/O 2012 - Dart - A Modern Web Language

    Google I/O 2012 - Dart - A Modern Web Language Lars Bak, Kasper Lund The two creators of Dart will discuss the rationale behind Dart's design and its impact on web scalability and performance. They'll also present how Dart helps developers innovate by increasing their productivity without breaking backwards compatibility. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 2066 36 ratings Time: 01:03:40 More in Science & Technology

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  • Google I/O 2012 - Introducing Google Compute Engine

    Google I/O 2012 - Introducing Google Compute Engine Craig McLuckie, Martin Gannholm Google Compute Engine is a new virtual machine based cloud technology for large scale data processing and analytics workloads. It allows the world to leverage the scalability and power of Google's data centers to run computationally intensive jobs. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 1614 29 ratings Time: 01:00:58 More in Science & Technology

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  • Participez à nos webinars hebdomadaires sur HCM

    - by Kinoa
    Et vous, vous faites quoi le vendredi matin ? Participez à notre webinar hebdomadaire Fusion Friday organisé par l'équipe Oracle UK. Des spécialistes animeront ces sessions live et répondront à toutes les questions que vous vous posez : innovations, productivité, gestion de carrière, analyses des tendances, entretiens annuels... Chaque session se déroulera à 9h30 (gmt) avec environ 20mn de présentation live suivi de questions / réponses. Inscrivez-vous dès à présent au Fusion Friday. Et pour plus de vidéos et tutoriels, rendez-vous sur le Virtual Briefing Center.

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  • Bash command history not working

    - by creepylol
    The command history between sessions is not getting saved. I'm using guake and the history for the session is working fine. I noticed that .bash_history had some commands I executed in "sudo -s" mode and tried the same again and all the commands while in the session got saved so I tried "chmod 777 .bash_history" Now the old commands appear at the start of a session but no new commands are getting saved Thanx in advance

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  • Google I/O 2012 - Empowering your Workforce with Google Maps

    Google I/O 2012 - Empowering your Workforce with Google Maps Dave Day, David Owens One of the most difficult problems managing your business is figuring out where everything is, be it employees, deliveries, or equipment. In this session we will show you how you can use Google technology to manage all of the assets of your business, and make sure everything is in the right place, at the right time. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 2289 36 ratings Time: 43:38 More in Science & Technology

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  • Google I/O 2012 - New Low-Level Media APIs in Android

    Google I/O 2012 - New Low-Level Media APIs in Android Dave Burke Jellybean introduces a new set of powerful low-level media APIs that provide developers with the ability to access hardware codecs directly from Java. This session introduces the new APIs with examples. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 0 0 ratings Time: 01:05:50 More in Science & Technology

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  • PeopleSoft Enterprise 9.1

    - by [email protected]
    If you are at OpenWorld, you'll learn about Oracle's PeopleSoft Enterprise Release 9.1, one of the most robust and comprehensive releases for the product line. It includes 21 new solutions, 1,350 new features, more than 28,000 pages enhanced with Web 2.0 capabilities, 300 new Web services, and 200 industry-specific enhancements. This latest release helps customers increase productivity, accelerate business performance, and reduce the cost of ownership. Click here to see a list of PeopleSoft sessions at OpenWorld 2009.

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  • How do I start "Ubuntu classic desktop" (no effects) from the command line

    - by Andrew Stern
    I am able to run sessions over an ssh connection but I rather use the "Ubuntu classic desktop (no effects)" version on Ubuntu 11.04 instead of the new Unity since I don't have 3d support on the laptop I'm using to display the graphical User Interface. How can I startup the older gnome-session without the 3d effects? I tried gnome-session but it seems to be the option with the 3d effects and I want a more stripped down session over my ssh session.

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  • Google I/O 2012 - SQL vs NoSQL: Battle of the Backends

    Google I/O 2012 - SQL vs NoSQL: Battle of the Backends Ken Ashcraft, Alfred Fuller Google App Engine now offers both SQL and NoSQL data storage -- but which is right for your application? Advocates of each try to settle the issue once and for all, and show some of the tricks for getting the most out of each. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 2394 38 ratings Time: 43:09 More in Science & Technology

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  • Google I/O 2012 - The Next Generation of Social is in a Hangout

    Google I/O 2012 - The Next Generation of Social is in a Hangout Amit Fulay, Jonathan Beri Make your apps come alive with live audio/video conversations using the Hangouts Platform API. Using the Google+ Hangouts API, you can develop collaborative apps that run inside of a Google+ Hangout. Leave inspired by what you can create with the Hangouts APIs. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 267 10 ratings Time: 56:41 More in Science & Technology

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  • Google I/O 2010 - Making Freemium work

    Google I/O 2010 - Making Freemium work Google I/O 2010 - Making Freemium work - converting free users to paying customers Enterprise 101 Don Dodge (moderator), Brad Feld, Dave McClure, Jeff Clavier, Matt Holleran, Joe Kraus A panel of prominent venture capital leaders will help you understand how to build free apps that can be upgraded to paid & how to build products that can be profitable. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 25 0 ratings Time: 59:37 More in Science & Technology

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  • Google I/O 2012 - Enterprise Geospatial in the Cloud

    Google I/O 2012 - Enterprise Geospatial in the Cloud Sean Maday, Mano Marks Google now offers a powerful and versatile cloud hosting solution for geospatial data and analysis. Learn how your business can exploit this potential to reduce costs, increase productivity, and deliver services to your employees and developers using familiar tools like Google Earth and the Google Maps API. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 790 9 ratings Time: 55:03 More in Science & Technology

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  • Google I/O 2012 - New Low-Level Media APIs in Android

    Google I/O 2012 - New Low-Level Media APIs in Android Dave Burke Jellybean introduces a new set of powerful low-level media APIs that provide developers with the ability to access hardware codecs directly from Java. This session introduces the new APIs with examples. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 470 15 ratings Time: 01:05:50 More in Science & Technology

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  • Google I/O 2012 - Writing Efficient Drive Apps for Android

    Google I/O 2012 - Writing Efficient Drive Apps for Android Alain Vongsouvanh, Claudio Cherubino This session goes through how to write Drive apps that synchronize files with Android devices. We'll also go into how to open files on Android devices, or create new files from this environment. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 234 5 ratings Time: 52:45 More in Science & Technology

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  • 24 Hours of PASS (September 2014): Summit Preview Edition

    - by Sergio Govoni
    Which sessions you can expect to find at the next PASS Summit 2014 ? Find it out on September 09, 2014 (12:00 GMT) at the free online event: 24 Hours of PASS: Summit Preview Edition.Register now at this link.No matter from what part of the world you will follow the event, the important thing is to know that they will be 24 hours of continuous training on SQL Server and Business Intelligence on your computer!

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  • Google I/O 2010 - Android REST client applications

    Google I/O 2010 - Android REST client applications Google I/O 2010 - Developing Android REST client applications Android 301 Virgil Dobjanschi This session will present architectural considerations for developing RESTful applications on the Android platform. It focuses on design patterns, platform integration and performance issues specific to the Android platform. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 3 0 ratings Time: 59:42 More in Science & Technology

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  • Devoxx Belgium - CFP Closes On July 5th

    - by Yolande Poirier
    The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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  • Microsoft BI Conference 2011 in Lisbon

    - by AlbertoFerrari
    Anyone interested in BI from Portugal or Spain should not miss the Microsoft BI Conference 2011 in Lisbon : one full day ( March, 25, 2011 ) with three tracks on Business Intelligence: Decision Makers BI pros Intro to BI. I am going to present two sessions on PowerPivot: one is a nice deep dive into DAX for BI pros, the other is about self service BI for decision makers. Titles and the complete agenda will be published in the next days, but I suggest to save the date. The full event is free and it...(read more)

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  • Google I/O 2012 - YouTube API + Cloud Rendering = Happy Mobile Gamers

    Google I/O 2012 - YouTube API + Cloud Rendering = Happy Mobile Gamers Jarek Wilkiewicz, Danny Hermes YouTube is one of the top destinations for gamers. Many console developers already incorporate video recording and uploading directly into their titles, but uploading to YouTube from a mobile game presents a unique set of challenges. Come and learn how the YouTube API combined with cloud computing can help enable video uploads in your mobile game. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 100 0 ratings Time: 57:05 More in Science & Technology

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  • Google I/O 2012 - Migrating Code from GWT to Dart

    Google I/O 2012 - Migrating Code from GWT to Dart Ray Cromwell Curious to learn how to port your GWT code to Dart? In this session, we will go over Dart equivalents for various GWT libraries and idioms, techniques for interoperating with existing GWT server backends, and tricks to allow Dart code to talk to existing GWT and Javascript code. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 178 2 ratings Time: 57:46 More in Science & Technology

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  • SQL Server Connections Fall 2011 - Demos

    - by Adam Machanic
    Today is the last day of the annual SQL Server Connections show in Vegas, and I've just completed my third and final talk. (Now off to find a frosty beverage or two.) This year I did three sessions: SQL302: Parallelism and Performance: Are You Getting Full Return on Your CPU Investment? Over the past five years, multi-core processors have made the jump from semi-obscure to commonplace in the data center. While servers with 16, 32, or even 64 cores were once an out-of-reach choice for all except the...(read more)

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  • Google I/O 2012 - Data Driven Storytelling

    Google I/O 2012 - Data Driven Storytelling Michael Fink, Yinnon Haviv, Dani Bacon From a single chart to elaborate data driven storytelling, Google Chart Tools now provides a crisp and accessible experience based on our new HTML5 gallery. Come and learn how you can use animations, annotations and other visual semantics and to take user-interaction with rich data, to the next level. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 563 10 ratings Time: 53:05 More in Science & Technology

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  • Google I/O 2010 - The world of ListView

    Google I/O 2010 - The world of ListView Google I/O 2010 - The world of ListView Android 201 Romain Guy, Adam Powell ListView is one of the most widely used Android widgets but also the most complex one. Join us to learn how to master ListView and learn all about its features, optimizations, quirks and limitations. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 4 0 ratings Time: 59:43 More in Science & Technology

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