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• Free CodeSmith License!

  - by Randy Walker

  The catch?  Attend the Ozarks .Net User Group meeting on April 1st. Here’s a list of the other prizes for the event GRAND PRIZE 1 - iPad (Wi-Fi 16GB) THIRD PARTY COMPONENTS 6 - Telerik Premium Collection 5 - Infragistics NetAdvantage for .NET 1 - Nevron Chart for .NET Lite DevExpress Xceed PRODUCTIVITY 2 - CodeRush with Refactor! Pro 2 - ReSharper CodeSmith GAMES 3 - Halo3 ODST (XBox 360) 3 - Forza Motorsport (Xbox 360) OTHER SOFTWARE 3 - Windows 7 Ultimate 2 - Microsoft Office Standard 2007 HARDWARE 2 - Microsoft Arc Mouse BOOKS 12 - OReilly eBooks 12 - Microsoft Press books 5 - Apress books 3 - Addison-Wesley books 2 - Manning books 2 - Sams books The Info: "Be a Professional Developer and Write Clean Code!" by Claudio Lassala on April 1, 2010 PRESENTATION TOPIC "Be a Professional Developer and Write Clean Code!" - by Claudio Lassala Poorly written code can be created quickly, but it comes at a cost of high maintenance. Most of the time, code can be improved easily by following some simple practices. Professional developers should know these practices and tools and apply it to their work every day. This session will cover the importance of writing clean code, the kind of attitude all developers should have towards the code they produce, as well as the practices and tools that can be used to aid you in becoming a better developer. BIOGRAPHY Claudio Lassala is a Senior Developer at EPS Software Corp. He has presented several lectures at Microsoft events such as PDC Brazil and various other Microsoft seminars, as well as several conferences and user groups across North America and Brazil. He is a multiple winner of the Microsoft MVP Award since 2001 (for Visual FoxPro in 2001-2002, and for C# ever since), an INETA speaker, and also holds the MCSD for .NET certification. He has articles published on several magazines, such as MSDN Brazil Magazine, CoDe Magazine, UTMag, Developers Magazine, and FoxPro Advisor. More detailed information regarding his presentations and articles can be found in his MVP Profile. You can also read more about Claudio on his blog or on Twitter Schedule 5:30 PM – 6:30 PM Social Networking 6:30 PM - 7:00 PM  Prizes 7:00 PM - 8:30 PM Presentation:  "Be a Professional Developer and Write Clean Code!" by Claudio Lassala 8:30 PM - 9:00 PM Wrap-Up

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• Finding a mentor online [closed]

  - by Athena Santos

  Possible Duplicate: How to find programming mentor? I'm a programming intern, but I want to "transition" into a product manager role after graduation. I just know that I will never be a super A++ Rockstar programmer, but from my internship I know that I can be a great program manager..one of those presumably rare people who can code well (enough)/speak programmer-ese and management-ese. Being a girl, I am looking for both male and female mentors. Female, because they know what its like to be a minority, and male, because..well, you guys are tough, and I believe to succeed in tech, a girl's gotta know how to act like a man (when appropriate). I've found some really amazing people I'd like to ask to be my mentor (in blogs, magazines, etc), but sadly, I live far, far away from them. Will be awkward/rude if I shoot them an email about being a mentor? What is the best way to establish a relationship with people like these that I admire? Any volunteers? :) Thank you in advance, and I hope you all have a great day/night.

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• How do you keep your basic skills from atrophy?

  - by kojiro

  I've been programming for about 10 years, and I've started to migrate to more of a project management position. I still do coding, but less often now. One of the things that I think is holding me back in my career is that I can't "let go". I think I fear letting hard-won programming skills atrophy while I sit in meetings and annotate requirements. (Not to mention I don't trust people to write requirements who don't understand the code.) I can't just read books and magazines about coding. I'm involved in some open source projects in my free time, and stackoverflow and friends help a bit, because I get the opportunity to help people solve their programming problems without micromanaging, but neither of these are terribly structured, so it's tempting to work first on the problems I can solve easily. I guess what I'd like to find is a structured set of exercises (don't care what language or environment) that… …I can do periodically …has some kind of time requirement so I can tell if I've been goofing off …has some kind of scoring so I can tell if I'm making mistakes Is there such a thing? What would you do to keep your skills fresh?

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• Search multiple tables

  - by gilden

  I have developed a web application that is used mainly for archiving all sorts of textual material (documents, references to articles, books, magazines etc.). There can be any given number of archive tables in my system, each with its own schema. The schema can be changed by a moderator through the application (imagine something similar to a really dumbed down version of phpMyAdmin). Users can search for anything from all of the tables. By using FULLTEXT indexes together with substring searching (fields which do not support FULLTEXT indexing) the script inserts the results of a search to a single table and by ordering these results by the similarity measure I can fairly easily return the paginated results. However, this approach has a few problems: substring searching can only count exact results the 50% rule applies to all tables separately and thus, mysql may not return important matches or too naively discards common words. is quite expensive in terms of query numbers and execution time (not an issue right now as there's not a lot of data yet in the tables). normalized data is not even searched for (I have different tables for categories, languages and file attatchments). My planned solution Create a single table having columns similar to id, table_id, row_id, data Every time a new row is created/modified/deleted in any of the data tables this central table also gets updated with the data column containing a concatenation of all the fields in a row. I could then create a single index for Sphinx and use it for doing searches instead. Are there any more efficient solutions or best practises how to approach this? Thanks.

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• How to find out memory layout of your data structure implementation on Linux 64bit machine

  - by ajay

  In this article, http://cacm.acm.org/magazines/2010/7/95061-youre-doing-it-wrong/fulltext the author talks about the memory layouts of 2 data structures - The Binary Heap and the B-Heap and compares how one has better memory layout than the other. http://deliveryimages.acm.org/10.1145/1790000/1785434/figs/f5.jpg http://deliveryimages.acm.org/10.1145/1790000/1785434/figs/f6.jpg I want to get hands on experience on this. I have an implementation of a N-Ary Tree and I want to find out the memory layout of my data structure. What is the best way to come up with a memory layout like the one in the article? Secondly, I think it is easier to identify the memory layout if it is an array based implementation. If the implementation of a Tree uses pointers then what Tools do we have or what kind of approach is required to map it's memory layout? Thanks!

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• WAN Optimization Resources

  - by Paul

  I'm looking for resources on writing software to do WAN optimization. I've googled this and searched SO, but there doesn't seem to be much around. The only things I've found are high-level articles in tech magazines, and info for network admins on how to make use of existing WAN optimization products. I'm looking for something on the techniques etc. used to write WAN optimization software. It seems to be a dark art, and the people who know how to do it, guard their secrets closely. Any suggestions?

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• MDX filter members in a sum-function

  - by Radagast2005

  I have an SSAS cube containing customers and their purchased memberships (let's say magazines). I want to calculate the retention. I.e. how many customers remain a customer. To do this I specify a set (males, 30yrs, 1 january 2011). I want to see if this set - identified by a customer number - is still present in the following months. I named my set MySet2. What I try to do is: sum(measures.amount, [membership].[name].&[X], MySet2, [date].[date].currentmember) However, the result is incorrect. The number is far to low. I suspect it still tries to account for all the males of 30 years old, but after a year they're not 30 anymore. What am I missing? I looked at scope and filter, but I'm not sure how to apply it.

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• Would you tell your prospective boss your SO username?

  - by Sebi

  Today I met a friend who is also using stackoverflow. He had a job interview today at a small business and during the interview, the prospective boss asked him how he assures that he's alawys up-to-date concerning technical questions and what he's doing to seek for a solution for a problem he can't solve by its own. Besides some magazines, journals, books and blogs my friend also mentioned stackoverflow. The prospective boss seems very interested about that and asked him if he could tell him his username. It appears that was the most difficult during the whole interview ;) Would you tell your prospective boss your username? An the pro side one can mention that the boss sees that you're very involved in your business and community but on the other hand it is a really private thing and you cant post anymore in thread like "what was the worst working environment?" My friend circumnaviagted this question by a rather lame answer (more or less: i use autologin, thats why i have to check the username later at home, ill maybe send you an email)

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• Java Spotlight Episode 138: Paul Perrone on Life Saving Embedded Java

  - by Roger Brinkley

  Interview with Paul Perrone, founder and CEO of Perrone Robotics, on using Java Embedded to test autonomous vehicle operations for the Insurance Institute for Highway Safety that will save lives. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link: Java Spotlight Podcast in iTunes. Show Notes News JDK 8 is Feature Complete Java SE 7 Update 25 Released What should the JCP be doing? 2013 Duke's Choice Award Nominations Another Quick update to Code Signing Article on OTN Events June 24, Austin JUG, Austin, TX June 25, Virtual Developer Day - Java, EMEA, 10AM CEST Jul 16-19, Uberconf, Denver, USA Jul 22-24, JavaOne Shanghai, China Jul 29-31, JVM Summit Language, Santa Clara Sep 11-12, JavaZone, Oslo, Norway Sep 19-20, Strange Loop, St. Louis Sep 22-26 JavaOne San Francisco 2013, USA Feature Interview Paul J. Perrone is founder/CEO of Perrone Robotics. Paul architected the Java-based general-purpose robotics and automation software platform known as “MAX”. Paul has overseen MAX’s application to rapidly field self-driving robotic cars, unmanned air vehicles, factory and road-side automation applications, and a wide range of advanced robots and automaton applications. He fielded a self-driving autonomous robotic dune buggy in the historic 2005 Grand Challenge race across the Mojave desert and a self-driving autonomous car in the 2007 Urban Challenge through a city landscape. His work has been featured in numerous televised and print media including the Discovery Channel, a theatrical documentary, scientific journals, trade magazines, and international press. Since 2008, Paul has also been working as the chief software engineer, CTO, and roboticist automating rock star Neil Young’s LincVolt, a 1959 Lincoln Continental retro-fitted as a fully autonomous extended range electric vehicle. Paul has been an engineer, author of books and articles on Java, frequent speaker on Java, and entrepreneur in the robotics and software space for over 20 years. He is a member of the Java Champions program, recipient of three Duke Awards including a Gold Duke and Lifetime Achievement Award, has showcased Java-based robots at five JavaOne keynotes, and is a frequent JavaOne speaker and show floor participant. He holds a B.S.E.E. from Rutgers University and an M.S.E.E. from the University of Virginia. What’s Cool Shenandoah: A pauseless GC for OpenJDK

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• Sites To Download Free eBooks For Kindle

  - by Gopinath

  Amazon Kindle is the top selling gadget of this holiday season and many of you would have received it as a gift. For those who got a Amazon Kindle here are few websites that offer free eBooks to fulfil reading appetite at no cost. 1. Free Kindle Books – Amazon Website – This page on Amazon lists nice collection of free books available for Kindle that includes Serial by Jack Kiborn, The Wild’s Call by Jeri Smith, Star Wars by John Jackson MIller and several other books from a list of 40 books. 2. Project Gutenberg: This site as 33,000 + free books that not work let you read on Kindle but also on iPad, PCs and smart phones.  This site is very popular for free ebooks. 3. Google E-Bookstore: Google’s eBookStore has thousands of free ebooks for Kindle in their free books section. 4. Internet Archive: Here you find millions of rare print works that are especially useful for academic research. Multiple language books are also available for Kindle. 5. Open Library: This site is sort of Wikipedia for eBooks with over 20 million user-contributed books and magazines. They are all Kindle friendly. 6. ManyBooks.net: Nearly 30,000 titles, many of which have been pulled from Project Gutenberg. Has a good collection of little-known Creative Commons works. 7. Freebooks.com – the public domain section of this site contains many free ebooks that are perfect for your Kindle. 8. freecomputerbooks.com, freetechbooks.com and onlinecomputerbooks.com - if you are geek and looking for technology books, this is the site you should visit to grab free books. Image credit: bike/flickr This article titled,Sites To Download Free eBooks For Kindle, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Development processes, the use of version control, and unit-testing

  - by ct01

  Preface I've worked at quite a few "flat" organizations in my time. Most of the version control policy/process has been "only commit after it's been tested". We were constantly committing at each place to "trunk" (cvs/svn). The same was true with unit-testing - it's always been a "we need to do this" mentality but it never really materializes in a substantive form b/c there is no institutional knowledge base to do it - no mentorship. Version Control The emphasis for version control management at one place was a very strict protocol for commit messages (format & content). The other places let employees just do "whatever". The branching, tagging, committing, rolling back, and merging aspect of things was always ill defined and almost never used. This sort of seems to leave the version control system in the position of being a fancy file-storage mechanism with a meta-data component that never really gets accessed/utilized. (The same was true for unit testing and committing code to the source tree) Unit tests It seems there's a prevailing "we must/should do this" mentality in most places I've worked. As a policy or standard operating procedure it never gets implemented because there seems to be a very ill-defined understanding about what that means, what is going to be tested, and how to do it. Summary It seems most places I've been to think version control and unit testing is "important" b/c the trendy trade journals say it is but, if there's very little mentorship to use these tools or any real business policies, then the full power of version control/unit testing is never really expressed. So grunts, like myself, never really have a complete understanding of the point beyond that "it's a good thing" and "we should do it". Question I was wondering if there are blogs, books, white-papers, or online journals about what one could call the business process or "standard operating procedures" or uses cases for version control and unit testing? I want to know more than the trade journals tell me and get serious about doing these things. PS: @Henrik Hansen had a great comment about the lack of definition for the question. I'm not interested in a specific unit-testing/versioning product or methodology (like, XP) - my interest is more about work-flow at the individual team/developer level than evangelism. This is more-or-less a by product of the management situation I've operated under more than a lack of reading software engineering books or magazines about development processes. A lot of what I've seen/read is more marketing oriented material than any specifically enumerated description of "well, this is how our shop operates".

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• CRM vs VRM

  - by David Dorf

  In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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• Moms on Mobile: Are They Way Ahead of You?

  - by Mike Stiles

  You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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• How do I find funny pictures?

  - by Hanno Fietz

  No, not lolcats. And I'm not really looking for a specific site, either. I have often wished that I had some funny picture to illustrate a presentation, a website, a post, an email, or something else. Google image search and stock photo services have hardly ever helped me, although that may be because I'm doing something wrong. Jeff Atwood seems to have no problem to find funny pictures for his codinghorror and stackoverflow blogs, as well as for the error messages on the trilogy sites. One of my favourites was this elephant. Other bloggers also seem to be quite good at it. I'm wondering if I simply lack the creativity or if there's sources or methods I don't know about. I could think of the following ways to get pictures, but I'm not sure whether this is really "how they do it". keep a collection of pictures that you stumbled upon and liked (takes quite some time to build up to a proper library), when you need a picture, there's one in there maybe have pictures on paper, too, like from magazines or ads. when you are looking for a picture, search online (Flickr, Google, stock photos). This has never really worked for me, I don't know why. produce the pictures yourself, i. e. have a good library of source material or find some online and apply some creativity and suitable software. I could imagine that this could work well once you have the practice.

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• SQLAuthority News – Interview with SQL Server MVP Madhivanan – A Real Problem Solver

  - by pinaldave

  Madhivanan (SQL Server MVP) is a real community hero. He is known for his two skills – 1) Help Community and 2) Help Community. I have met him many times and every time I feel if anybody in online world needs help Madhinvanan does his best to reach them out and solve problem. His name is not new if you are ready this blog or have ever asked a question in any online SQL forum. He is always there to help. When Madhivanan has time he even helps people on this blog as well. He spends his valuable time to help community only. He recently crossed over 1000 helpful comments on this blog. On that occasion, I have interviewed him to find out if he has any life outside SQL. Q 1. Tell us something about your self. I am Madhivanan ,an MSc computer Science graduate from Chennai, India and working as a Lead Analyst-Project at Ellaar Infotek Solutions Private Limited. I am basically a developer started with Visual Basic 6.0, SQL Server 2000 and Crystal Report 8. As years go on I started working more on writing queries in SQL Server in most of the projects developed in my company. I have some good level of knowledge in ORACLE, MySQL and PostgreSQL as well. Now I am leading a project develeoped in Windows Azure. Q 2. What motivates you to help people on community and forums. When I got some errors during the application development in my early days of my career, I got good solutions from online forums and weblogs. So I decided to help others if possible. When I visit forums and help people if I know the answer to the questions. I am one of the leading posters at www.sqlteam.com and also a moderator at www.sql-server-performance.com. I also take part in Visual Basic and Crystal Reports forums. I have been SQL Server MVP since 2007. Q 3. Your personal life is not much known. Tell us something about your personal life. I am happily married person. My wife is a B.Pharm graduate. I have a son who is now 18 months old. Q 4. Where can we read further for your community activity. I have a blog at http://beyondrelational.com/blogs/madhivanan where you can find most of my T-sql stuffs Q 5. When not working with SQL what do you do? When not working with SQL, I spend time playing with my son, reading some magazines and watching TV. Madhivanan for your work and help to community, a true salute to you. Hats off my friend. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: MVP, Readers Contribution, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• iPad Impressions

  - by Aaron Lazenby

  So, I spent some quality time with my new iPad on Saturday. Here are things I like/don't like: -- Don't like that it has to sync with iTunes before you use it: I was traveling and left my laptop at home thinking I'd use this iPad thing instead. But the first thing it asked me to do is connect it to a laptop. Ugh. Had to borrow my mother-in-law's MacBook Pro just to get the iPad rolling. -- Like that magazines and newspapers are forever changed: And I think for the better...it's why I bought this thing in the first place. I spent significant time with The New York Times, The Wall Street Journal, Time Magazine and Popular Science on the iPad. Sliding stories around, jumping from section to section, enlarging images = all excellent experiences. Actually prefer iPad magazine to print, which will require a major shift in editorial strategy, summed up by Popular Science's Mark Jannot in his editor's note "What defines a magazine? Curated expertise--not paper." -- Don't like the screwy human factors: I actually enjoy the virtual keyboard (although I think I'm in the minority), but you have to hunch over to look down at what you're typing. Bad technology ergonomics have already jacked my body in various ways. The iPad just introduced a new one.-- Like the multitouch: In fact, it's awesome. Hands down. Probably will have the most lasting impact on the personal computing industry as a whole.   -- Don't like that it's heavy: If you plan to read in bed, you'd better double up on the creatine and curls. Holding this thing up on your own gets pretty uncomfortable. -- Like the Netfilx app: I wanted to watch "The Big Lebowski," so I did. That is all. -- Don't like that people feel 3G is necessary: For $30 a month? Please. I'm already accustomed to limiting my laptop internet use to readily available free wi-fi. Why do I expect anything different with the iPad? Most anyplace I have time to sit and read/use a computer (cafe, airport, you house, library, etc.) has free wi-fi. I can live without web surfing in your car. That's what the iPhone is for. -- Don't like that not everyone was ready in day one: I'm looking at you Facebook. No iPad app for launch? Lame. iPhone apps scaled-up to work on the iPad look grainy and cheap. Not a quality befitting this beautiful $700 piece of glass.Verdict: I'm bringing it to COLLABORATE 08 and seeing if I can go the whole week using only the iPad. If I can trade this thing for my laptop, I know it's a winner. For now, I'm enjoying Popular Science.

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• Application Performance Episode 2: Announcing the Judges!

  - by Michaela Murray

  The story so far… We’re writing a new book for ASP.NET developers, and we want you to be a part of it! If you work with ASP.NET applications, and have top tips, hard-won lessons, or sage advice for avoiding, finding, and fixing performance problems, we want to hear from you! And if your app uses SQL Server, even better – interaction with the database is critical to application performance, so we’re looking for database top tips too. There’s a Microsoft Surface apiece for the person who comes up with the best tip for SQL Server and the best tip for .NET. Of course, if your suggestion is selected for the book, you’ll get full credit, by name, Twitter handle, GitHub repository, or whatever you like. To get involved, just email your nuggets of performance wisdom to [email protected] – there are examples of what we’re looking for and full competition details at Application Performance: The Best of the Web. Enter the judges… As mentioned in my last blogpost, we have a mystery panel of celebrity judges lined up to select the prize-winning performance pointers. We’re now ready to reveal their secret identities! Judging your ASP.NET  tips will be: Jean-Phillippe Gouigoux, MCTS/MCPD Enterprise Architect and MVP Connected System Developer. He’s a board member at French software company MGDIS, and teaches algorithms, security, software tests, and ALM at the Université de Bretagne Sud. Jean-Philippe also lectures at IT conferences and writes articles for programming magazines. His book Practical Performance Profiling is published by Simple-Talk. Nik Molnar,  a New Yorker, ASP Insider, and co-founder of Glimpse, an open source ASP.NET diagnostics and debugging tool. Originally from Florida, Nik specializes in web development, building scalable, client-centric solutions. In his spare time, Nik can be found cooking up a storm in the kitchen, hanging with his wife, speaking at conferences, and working on other open source projects. Mitchel Sellers, Microsoft C# and DotNetNuke MVP. Mitchel is an experienced software architect, business leader, public speaker, and educator. He works with companies across the globe, as CEO of IowaComputerGurus Inc. Mitchel writes technical articles for online and print publications and is the author of Professional DotNetNuke Module Programming. He frequently answers questions on StackOverflow and MSDN and is an active participant in the .NET and DotNetNuke communities. Clive Tong, Software Engineer at Red Gate. In previous roles, Clive spent a lot of time working with Common LISP and enthusing about functional languages, and he’s worked with managed languages since before his first real job (which was a long time ago). Long convinced of the productivity benefits of managed languages, Clive is very interested in getting good runtime performance to keep managed languages practical for real-world development. And our trio of SQL Server specialists, ready to select your top suggestion, are (drumroll): Rodney Landrum, a SQL Server MVP who writes regularly about Integration Services, Analysis Services, and Reporting Services. He’s authored SQL Server Tacklebox, three Reporting Services books, and contributes regularly to SQLServerCentral, SQL Server Magazine, and Simple–Talk. His day job involves overseeing a large SQL Server infrastructure in Orlando. Grant Fritchey, Product Evangelist at Red Gate and SQL Server MVP. In an IT career spanning more than 20 years, Grant has written VB, VB.NET, C#, and Java. He’s been working with SQL Server since version 6.0. Grant volunteers with the Editorial Committee at PASS and has written books for Apress and Simple-Talk. Jonathan Allen, leader and founder of the PASS SQL South West user group. He’s been working with SQL Server since 1999 and enjoys performance tuning, development, and using SQL Server for business solutions. He’s spoken at SQLBits and SQL in the City, as well as local user groups across the UK. He’s also a moderator at ask.sqlservercentral.com.

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• Cutting Subscriber Churn with Media Intelligence

  - by Oracle M&E

  There's lots of talk in media and entertainment companies about using "big data".  But it's often hard to see through the hype and understand how big data brings benefits in the real world.  How about being able to predict with 92% accuracy which subscribers intend to cancel their subscription - and put in place a renewal strategy to dramatically reduce that churn?  That's what Belgian media company De Persgroep has achieved with Oracle's Media Intelligence solution.  "One of the areas in which we're able to achieve beautiful results using big data is the churn prediction," De Persgroep's CIO Luc Verbist explains in a new Oracle video.  "Based on all the data that we collect on websites and all your behavior, payment behavior and so on, we're able to make a prediction model, which, with an accuracy of 92 percent, is able to predict that you probably won't renew your newspaper, anymore. So our approach to renewal is completely different to the people in that segment than towards the other people. And this has brought us a lot of value and a lot of customers who didn't stop their newspaper where else they would have done so." De Persgroep is using Oracle's Big Data Appliance, along with software from Oracle partner NGDATA to build up a detailed "DNA profile" of each individual customer, based on every interaction, in real time.  This means that any change in behavior - a drop in content consumption, a late subscription payment, a negative social media comment - is captured.  Applying advanced data modeling techniques automatically converts those raw interactions into data with real business meaning - like that customer's risk of churning. The very same data profile - comprising hundreds if individual dimensions - can simultaneously drive targeted marketing campaigns - informing audience about new content that's most relevant and encouraging them to subscribe.  It can power content recommendations and personalization right in the content sites and apps. And it can link directly into digital advertising networks via platforms like Oracle's BlueKai data management platform (DMP), to drive increased advertising CPMs. Using Oracle's Media Intelligence solution enables this across De Persgroep's business - comprising eight newspapers and 25 magazines published in Belgium and The Netherlands, and digital properties including websites with 6m daily unique visitors, along with TV and radio stations. "The company strategy is in fact a customer-centric strategy, so we want to get a 360-view about our customers, about our prospects. And the big data project helped us to achieve that goal," says Verbist. Using Oracle's Big Data Appliance to underpin the solution created huge savings.   "The selection of the Big Data Appliance was quite easy.  It was very quick to install, very easy to install, as well. And it was far cheaper than building our own Hadoop cluster. So it was in fact a non-brainer," Verbist explains. Applying Media Intelligence approach has yielded incredible results for De Persgroep, including: Improved products - with a new understanding of how readers are consuming print and digital content across the day Improved customer segmentation - driving a 6X improvement in customer prospecting and acquisition when contacting a specific segment Having the project up and running in three months And that has led to competitive benefits for De Persgroep, as Luc Verbist explains: "one of the results we saw since we started using big data is that we're able to increase the gap between we as the market leader, and the second [by] more than 20 percent."

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• The Power of Goals

  - by BuckWoody

  Every year we read blogs, articles, magazines, hear news stories and blurbs on making New Year’s Resolutions. Well, I for one don’t do that. I do something else. Each year, on January 1, my wife, daughter and I get up early - like before 6:00 A.M. - and find a breakfast place that’s open. When I used to live in Safety Harbor, Florida, that was the “Paradise Café”, which has some of the best waffles around…but I digress. We find that restaurant and have a great breakfast while everyone else is recuperating from the night before. And we bring along a worn leather book that we’ve been writing in since my daughter wasn’t even old enough to read. It’s our book of Goals. A resolution, as it is purely defined, is a decision to change, stop or start an action. It has a sense of continuance, and that’s the issue. Some people decide things like “I’m going to lose weight” or “I’m going to spend more time with my family or hobby”. But a goal is different. A goal tends to have a defined start and end point. It’s something that can be measured. So each year on January 1 we sit down with the little leather book and we make a few - and only a few - individual and family goals. Sometimes it’s to exercise three times a week at the gym, sometimes it’s to save a certain percentage of income, and sometimes it’s to give away some of our possessions or to help someone we know in a specific way. Each person is responsible for their own goals - coming up with them, and coming up with a plan to meet them. Then we write it down in the little leather book. But it doesn’t end there. Each month, we grab the little leather book and read out the goals from that year to each person with a question or two: How are you doing on your goal? And what are you doing about reaching it? Can I help? Am I helping? At the end of the year, we put a checkmark by the goals we reached, and an X by the ones we didn’t. There’s no judgment, there’s no statements, each person is just expected to handle the success or failure in their own way. We also have family goals, and those we work on together. This might seem a little “corny” to some people. “I don’t need to write goals down” they say, “I keep track in my head of the things I do all the time. That’s silly.” But let me give you a little challenge: find a book, get with your family, and write down the things you want to do by the next January 1. Each month, look at the book. You can make goals for your career, your education, your spiritual side, your family, whatever. But if you make your goals realistic, think them through, and think about how you will achieve them, you will be surprised by the power of written goals.

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• Why are you doing this? [closed]

  - by NIcholas Lawson

  I am working on a story that I am going to be querying to several magazines in my hometown about this work that is being done by the AXR group. This is a group of people who have networked online and are working on developing a higher level syntax structure than CSS and HTML currently offer. I am covering this is as a story because I see potential in this as a human interest story in cosmopolitan society. I have been asked by the group to pose this question to you and would appreciate any and all comments you would have on the following ... To AXR: So when does the internet become finished? At what point does a computer scientist say to himself ... my job here is finished ... the internet is complete? When is the internet ready to be more about the display of content than the uploading of new websites or computer tech? You are embarking on upon a sixty year project every day you work with this internet, what drives you? Why are you spending your hard earned hours working on the code to this computer? I spend thirty hours a week online because I love the writing and I know what would make the internet better ... ease of use ... i know it is difficult to program but I see some very elegant solutions online ... in this early inception phase of your programming development for this HSS prototype ... I would like to know why I do not see you programmers asking questions such as ... What would make the end user's life the easiest when using this code? I know you can solve the problem but an evolution forward would be simple, not simple to a computer scientist but simple to use for a career janitor ... if you could solve the problem of alleviating the stress at using a the computer you could get better content out of the computer ... right now the main problem is that the best content is in the hands of the people least likely to use the computer and the more simple you make the computer to use ... the better the content collection will be in the long run ... That is not what I want to talk about though ... why are you writing code when you could be writing stories? I know the computer is worthless without content so I build content, I know the book is worthless without the combinations of words in them, i know the television is worthless without the television news anchor or the actor, what I want to know from you folks in a very journalistic sense is why are you even bothering to bother to write code for a machine that has only made our lives i would dare say less interesting. why are you feeding the beast your time when you could be writing stories or being an actor or musician or auto mechanic ... why code? why this machine? what do you love about it? what do you hate about it? what do you wonder about it? I want to know so that starting out I know how to further shape my questions with axr ... i want the full story ... i want the real answers ... and i want to know why you are doing this, it would make for great writing if you could elucidate on this point.

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• Why Apple’s New SDK Limitation is So Offensive

  - by TStewartDev

  I am not an Apple fanboy, nor have I ever been. However, I have owned a Mac, an iPod, and an iPhone in my lifetime, and for more than a decade, I have defended Apple against the untruths that the haters so enjoy spewing. I encouraged my wife to buy a MacBook when she needed a new laptop two years ago, and I often recommend them to my friends and relatives. I have proudly and happily used my first generation iPhone for nearly three years. Now, for the first time in well over ten years, I find myself ready to swear off Apple and encourage everyone I know to do the same. I was disappointed when Apple wouldn't allow native apps, but I still bought the iPhone. I've stomached their ambiguous app approval process even though it's apparent that Steve may just reject your app because he doesn't like you or feels threatened by you (I'm still lamenting the rejection of the Google Voice app). But, as a developer, I can no longer tolerate Apple's terms and the kind of totalitarian control they indicate Apple wants. In case you are not already familiar, Apple has dictated in their OS 4.0 SDK license agreement (the now infamous Section 3.3.1) that all apps developed for the iPhone must be coded in C, C++, or Objective C, and moreover, that using any cross-compiling platforms is a violation of the agreement. For those of you who aren't developers, let me try to illustrate why this angers those of us who are. Imagine you're a professional writer. You've had articles published in some journals and magazines, and you've got a couple popular books out there, too. You've got an idea for a new book, and so you take it to your publisher. Your publisher agrees that it's a good idea. "But," says the publisher, "we want to hold our books to a tighter standard so that our readers get the experience we want them to have. Therefore, from now on, all our writers may only use words from this list of the 10,000 most common English words. Furthermore, if you cite any other works or quote anyone, they must comply with that same list, or you'll have to rewrite the entire work as well in case our readers want to look up your citation." What do you do? If your work is a children's book, this probably isn't a big deal to you. If it's an autobiography, textbook, or even a novel, though, you're going to have a lot of trouble describing your content with only common words. It's going to take you longer to complete your book, too, since you'll be looking up less common words frequently to see if you can use them. You could always go to another publisher, but this one has the best ability to distribute your book. The next largest distributor can only do a quarter as much. You could abandon the project altogether, but then everyone loses. Isn't this a silly scenario? Who would put such a limitation on writers? Yet this is very much what Apple is doing. They are using their dominant position in the market to coerce developers to write their apps exclusively for the iPhone OS by making it too expensive to write for multiple platforms. It is at least a threefold attack, striking at Adobe who is set to release a compiler that lets Flash source be compiled to iPhone binaries; striking at Google whose Android platform stands the best chance at the moment of providing serious competition to the iPhone; and reinforcing their own strong position by keeping popular apps exclusively to iPhone. And while developers are already very upset about this, the sad fact is that most of us will cave and give in to Apple because consumers don't know any better. They will continue to buy Apple's toy forcing developers to play Apple's maniacal game in order to make any money, at least until Steve Jobs decides he doesn't like them or he intends to release a competing application (bye-bye OpenFeint). Apple has been kept in check on the desktop front by a very dominant Microsoft, but I'm afraid that their success with iPods, iTunes, and iPhones has created a monster that we may have to bear until it is slain by an anti-trust suit or dies with the retirement of Steve Jobs.

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• What Counts for a DBA: Skill

  - by drsql

  “Practice makes perfect:” right? Well, not exactly. The reality of it all is that this saying is an untrustworthy aphorism. I discovered this in my “younger” days when I was a passionate tennis player, practicing and playing 20+ hours a week. No matter what my passion level was, without some serious coaching (and perhaps a change in dietary habits), my skill level was never going to rise to a level where I could make any money at the sport that involved something other than selling tennis balls at a sporting goods store. My game may have improved with all that practice but I had too many bad practices to overcome. Practice by itself merely reinforces what we know and what we can figure out naturally. The truth is actually closer to the expression used by Vince Lombardi: “Perfect practice makes perfect.” So how do you get to become skilled as a DBA if practice alone isn’t sufficient? Hit the Internet and start searching for SQL training and you can find 100 different sites. There are also hundreds of blogs, magazines, books, conferences both onsite and virtual. But then how do you know who is good? Unfortunately often the worst guide can be to find out the experience level of the writer. Some of the best DBAs are frighteningly young, and some got their start back when databases were stored on stacks of paper with little holes in it. As a programmer, is it really so hard to understand normalization? Set based theory? Query optimization? Indexing and performance tuning? The biggest barrier often is previous knowledge, particularly programming skills cultivated before you get started with SQL. In the world of technology, it is pretty rare that a fresh programmer will gravitate to database programming. Database programming is very unsexy work, because without a UI all you have are a bunch of text strings that you could never impress anyone with. Newbies spend most of their time building UIs or apps with procedural code in C# or VB scoring obvious interesting wins. Making matters worse is that SQL programming requires mastery of a much different toolset than most any mainstream programming skill. Instead of controlling everything yourself, most of the really difficult work is done by the internals of the engine (written by other non-relational programmers…we just can’t get away from them.) So is there a golden road to achieving a high skill level? Sadly, with tennis, I am pretty sure I’ll never discover it. However, with programming it seems to boil down to practice in applying the appropriate techniques for whatever type of programming you are doing. Can a C# programmer build a great database? As long as they don’t treat SQL like C#, absolutely. Same goes for a DBA writing C# code. None of this stuff is rocket science, as long as you learn to understand that different types of programming require different skill sets and you as a programmer must recognize the difference between one of the procedural languages and SQL and treat them differently. Skill comes from practicing doing things the right way and making “right” a habit.

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• iPhone offline reading

  - by Andy

  Hi, first of all - I am quite new to iPhone App development (3 months). I am working for a software company that offers a content management system. Our customers are for the main part publishing houses for magazines. They use our software to write articles to their homepages. Now we want to offer iPhone Applications to go with our cms. What I have accomplished so far is an RSS reader that shows newly published articles in a list view. The user selects one article and is redirected to a specially formatted detail view of this article. The next step is to add offline reading capabilities. I have searched the internet up and down but couldn't find anything like a best practice for that. I get it that there are two possibilities in general: Store the contents of the uiwebview locally on the iPhone/iPad (including css, images, js and so on). There would be the need to rework the basic html to use the downloaded css, images and js. Also I would have to somehow edit hyperlinks to following pages in multipage articles - Sounds like a lot of work ;) Create a PDF on the server side and download that to the mobile device. Rework the RSS Source to point to the locally saved pdf instead of the website on the server. My question is - what is the better way to go? Are there any downsides for either of the possibilities? Are there other (simple ;)) ways to implement offline reading features? Are there possibly any howto's that I could've missed? Thanks y'all!

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• Download Microsoft MSDN Magazine PDF Issues For Offline Reading

  - by Kavitha

  MSDN Magazine is a must read for every Microsoft developer. It provides in-depth analysis and excellent guides on all the latest Microsoft development tools and technologies. Every month one can grab this magazine on the stands or read it online for free. What if you want to read the magazine offline on your PC or mobile devices? Just grab a PDF version of the magazine and read it whenever you want. The PDF version of MSDN magazines are very handy for travellers who don’t get access to internet always. In this post we are going to provide you links to download PDF version, source code and online version of every month MSDN Magazine issue starting from 2010. Bookmark this post and keep checking it monthly to get access to MSDN Magazine links. December 2010 Issue    Download PDF(not yet available)    Download Source Code    Read Magazine Online        November 2010 Issue    Download PDF (not yet available)    Read Magazine Online    Download Source Code       October 2010 Issue    Download PDF    Download Source Code    Read Magazine Online        September 2010 Issue    Download PDF    Download Source Code    Read Magazine Online       August 2010 Issue    Download PDF    Download Source Code    Read Magazine Online       July 2010 Issue    Download PDF    Download Source Code    Read Magazine Online       June 2010 Issue    Download PDF    Download Source Code    Read Magazine Online       May 2010 Issue      Download PDF    Download Source Code    Read Magazine Online       April 2010 Issue    Download PDF    Read Magazine Online    Download Source Code       March 2010 Issue    Download PDF    Download Source Code    Read Magazine Online       February 2010 Issue    Download PDF    Download Source Code    Read Magazine Online       January 2010 Issue    Download PDF    Download Source Code    Read Magazine Online This article titled,Download Microsoft MSDN Magazine PDF Issues For Offline Reading, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Becoming A Great Developer

  - by Lee Brandt

  Image via Wikipedia I’ve been doing the whole programming thing for awhile and reading and watching some of the best in the business. I have come to notice that the really great developers do a few things that (I think) makes them great. Now don’t get me wrong, I am not saying that I am one of these few. I still struggle with doing some of the things that makes one great at development. Coincidently, many of these things also make you a better person period. Believe That Guidance Is Better Than Answers This is one I have no problem with. I prefer guidance any time I am learning from another developer. Answers may get you going, but guidance will leave you stranded. At some point, you will come across a problem that can only be solved by thinking for yourself and this is where that guidance will really come in handy. You can use that guidance and extrapolate whatever technology to salve that problem (if it’s the right tool for solving that problem). The problem is, lots of developers simply want someone to tell them, “Do this, then this, then set that, and write this.” Favor thinking and learn the guidance of doing X and don’t ask someone to show you how to do X, if that makes sense. Read, Read and Read If you don’t like reading, you’re probably NOT going to make it into the Great Developer group. Great developers read books, they read magazines and they read code. Open source playgrounds like SourceForge, CodePlex and GitHub, have made it extremely easy to download code from developers you admire and see how they do stuff. Chances are, if you read their blog too, they’ll even explain WHY they did what they did (see “Guidance” above). MSDN and Code Magazine have not only code samples, but explanations of how to use certain technologies and sometimes even when NOT to use that same technology. Books are also out on just about every topic. I still favor the less technology centric books. For instance, I generally don’t buy books like, “Getting Started with Jiminy Jappets”. I look for titles like, “How To Write More Effective Code” (again, see guidance). The Addison-Wesley Signature Series is a great example of these types of books. They teach technology-agnostic concepts. Head First Design Patterns is another great guidance book. It teaches the "Gang Of Four" Design Patterns in a very easy-to-understand, picture-heavy way (I LIKE pictures). Hang Your Balls Out There Even though the advice came from a 3rd-shift Kinko’s attendant, doesn’t mean it’s not sound advice. Write some code and put it out for others to read, criticize and castigate you for. Understand that there are some real jerks out there who are absolute geniuses. Don’t be afraid to get some great advice wrapped in some really nasty language. Try to take what’s good about it and leave what’s not. I have a tough time with this myself. I don’t really have any code out there that is available for review (other than my demo code). It takes some guts to do, but in the end, there is no substitute for getting a community of developers to critique your code and give you ways to improve. Get Involved Speaking of community, the local and online user groups and discussion forums are a great place to hear about technologies and techniques you might never come across otherwise. Mostly because you might not know to look. But, once you sit down with a bunch of other developers and start discussing what you’re interested in, you may open up a whole new perspective on it. Don’t just go to the UG meetings and watch the presentations either, get out there and talk, socialize. I realize geeks weren’t meant to necessarily be social creatures, but if you’re amongst other geeks, it’s much easier. I’ve learned more in the last 3-4 years that I have been involved in the community that I did in my previous 8 years of coding without it. Socializing works, even if socialism doesn’t. Continuous Improvement Lean proponents might call this “Kaizen”, but I call it progress. We all know, especially in the technology realm, if you’re not moving ahead, you’re falling behind. It may seem like drinking from a fire hose, but step back and pick out the technologies that speak to you. The ones that may you’re little heart go pitter-patter. Concentrate on those. If you’re still overloaded, pick the best of the best. Just know that if you’re not looking at the code you wrote last week or at least last year with some embarrassment, you’re probably stagnating. That’s about all I can say about that, cause I am all out of clichés to throw at it. :0) Write Code Great painters paint, great writers write, and great developers write code. The most sure-fire way to improve your coding ability is to continue writing code. Don’t just write code that your work throws on you, pick that technology you love or are curious to know more about and walk through some blog demo examples. Take the language you use everyday and try to get it to do something crazy. Who knows, you might create the next Google search algorithm! All in all, being a great developer is about finding yourself in all this code. If it is just a job to you, you will probably never be one of the “Great Developers”, but you’re probably okay with that. If, on the other hand, you do aspire to greatness, get out there and GET it. No one’s going hand it to you.

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