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  • Quantcast Media Planner

    Have you ever wondered what type and how many people are visiting your website? If you answered "yes" to the previous question, you will be pleased to know that there are online tools available that allow people to analyse the relevance and effectiveness of their web pages.

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  • SEO - Link Building - What You Must Know

    Link building is one of the most basic principles of SEO. Gaining links to your website builds Website Authority and that equals to page rank. Gaining status as an authority website involves a number of factors including trust, relevance and endorsements from other authority websites. Gaining endorsements from other...

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  • Getting Your Site PR Increased With Back Link Swap Forums

    Site PR or Page Rank is a useful search engine optimisation (SEO) method to increase the visibility of your website in the Google search engine. The page rank is used by search engine Google to organise websites in their relevance and popularity. The page rank system ranks websites on a scale of 0 to 10 (with ten being the most popular).

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  • An Examination of Effective Keyword Relevancy

    One thing that often gets overlooked in on-site SEO campaigns is keyword relevance with page content. A lot of webmasters believe that simply loading there meta tags and web-page content with targeted keywords is the way to appear in searches for those keywords.

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  • Designing a Website That Will Give You Amazing Results

    Designing a website can be one of the most challenging areas of SEO that you come across when creating and building a website. Many people add lots of images to pages which are actually irrelevant as they forget that the one of the factors most useful to SEO is how the site actually works. If it is easy for customers to find what they are looking for on a website and if the site bears relevance of whatever specification to the search engines are two other useful factors to keep in mind.

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  • Advanced SEO Strategy Guaranteed to Boost Your SEO

    One of the main factors for optimising your website for page 1 on Google is to get incoming links from other web pages, and to boost the effectiveness of those links there are a few things to consider, including the relevance of the page where your link is coming from, plus the link itself needs to be relevant to the keywords that you are targeting on Google. Here's one strategy you can use for getting great incoming links to help you achieve higher Google rankings.

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  • Free Practical SEO

    Effective SEO is achieved by having a complete knowledge of the integral workings of the internet and expert knowledge of how to process this information and put it in place. There are a number of key factors that contribute to the success of your website, most notably Quality & Relevance and Popularity.

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  • SEO is Still the Key to Your Internet Marketing Success

    After many years, Search Engine Optimization (SEO) is still the key to creating long term brand awareness, online visibility and attracting increased traffic to your website, enabling you to appear higher in the organic search rankings for a set of targeted, high value keyword phrases. SEO is a set of activities that will provide your website with higher Relevance and Authority, which the search engines use to determine how high your website should rank when a specific keyword phrase is searched for.

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  • Using an Economical Engine Optimization Ranking Search For Link Popularity

    Have you checked your popularity lately by using an economical engine optimization ranking search? If not, you better check it now - but that's if you care too much for your website's performance. More and more website owners are familiar with link popularity checkers to assess their site's relevance and search status. You don't want to miss link popularity services if you want to stay ahead of the game.

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  • SEO Content - A Major Part of Your SEO Strategy

    Search Engine Optimization is a dynamic process and it involves a lot of factors that can be broadly be divided into on page and off page factors. Among the on page factors the content that is presented on the web page plays a very significant role in the determination of the rank of that page. With the right kind of SEO content you can increase the relevance of the page for the search engine thus making it rank higher for that particular keyword.

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  • Search Engine Optimization (SEO) Just Got Easy

    Start with the free download, review your website, and make changes fast. The SEO Toolkit with its detailed analysis and search engine friendly suggestions helps improve the relevance of your website in search results right away. The SEO Toolkit will help you increase website traffic and revenue, influence and update search engines, and improve customer experience. For more information or to download, please visit the Free SEO Toolkit page.

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  • Forum Sites - Boost Your Search Marketing

    Forum sites boost your search marketing. Why? Finding the right site for your business is essential to boosting your online marketing; find the right community, one that deals with your specific services. Don't waste your time in a site that has no relevance to what you're offering. Find out the hub sites for your services by using keywords related to you.

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  • SQL Server 2012 Integration Services - Project Deployment

    SQL Server 2012 Integration Services parameters introduce a new way of dealing with package development, deployment, and execution. In order to truly appreciate their relevance, it is necessary to take a look at the new Project Deployment Model. Get smart with SQL Backup ProGet faster, smaller backups with integrated verification.Quickly and easily DBCC CHECKDB your backups. Learn more.

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  • SEO - The Nuts and Bolts

    This article outlines the major variables a successful website owner should take into consideration when attempting to align their website with the algorithms the search engines use to determine a page's overall relevance. These variables include: Keywords (contained within the metatags as well as within the content of the site), regular XML Sitemap creation and periodic submission to the search engines, Domain Name and Age, and finally backlinking or reciprocal linking to a handful of relevant and viable sites.

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  • Search Engine and How it Works

    What is a Search Engine and how does it work? A search engine is a primary tool of navigation which looks like a directory but does more than that. It not just displays the website matching with the keywords entered by a user but uses a complex algorithm that ranks them and displays them in an order of relevance.

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  • Inbound Linking Method For Effective SEO

    Search engine optimizations are not able to be ignored for the site in the event you aim to have top rankings and visibility from the look for engines. Both web experts and website owners know the relevance of Search engine marketing for running a productive web site.

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  • Is Your Website Relevant?

    Google SERPs display websites according to their relevance to the keyword been searched. As commonsense tells, the top 10 sites in the search results are the most relevant sites according to Google and without doubt...

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  • A Brief Overview Of SEO

    SEO or search engine optimization is a technique used in Internet marketing which is known to make use of different techniques and methods to increase a website';s relevance in search engine result pa... [Author: Margarette Mcbride - Web Design and Development - May 30, 2010]

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  • Understanding the Role of Search Engines

    Have you ever thought of trying to rank your website in the search engines as climbing a mountain, constantly trying to reach the top? I know I have, but this would be an inaccurate depiction. Instead, think of the search engines more as an ever-growing tree, branching off into other markets but always needing a well establish root system to hold it in place. This root system is RELEVANCE.

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  • How Relevant Are You?

    When searching for "van insurance" through a search engine, you will find millions of results in order of what the search engine believes are relevant to the inquiry. A search engine like Google has created a particular algorithm in order to list the relevance of each search weighing a variety of different aspects.

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  • This is the End of Business as Usual...

    - by Michael Snow
    This week, we'll be hosting our last Social Business Thought Leader Series Webcast for 2012. Our featured guest this week will be Brian Solis of Altimeter Group. As we've been going through the preparations for Brian's webcast, it became very clear that an hour's time is barely scraping the surface of the depth of Brian's insights and analysis. Accordingly, in the spirit of sharing Brian's perspective for all of our readers, we'll be featuring guest posts all this week pulled from Brian's larger collection of blog postings on his own website. If you like what you've read here this week, we highly recommend digging deeper into his tome of wisdom. Guest Post by Brian Solis, Analyst, Altimeter Group as originally featured on his site with the minor change of the video addition at the beginning of the post. This is the End of Business as Usual and the Beginning of a New Era of Relevance - Brian Solis, Principal Analyst, Altimeter Group The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. - Bob Dylan I’m sure you are wondering why I chose lyrics to open this article. If you skimmed through them, stop here for a moment. Go back through the Dylan’s words and take your time. Carefully read, and feel, what it is he’s saying and savor the moment to connect the meaning of his words to the challenges you face today. His message is as important and true today as it was when they were first written in 1964. The tide is indeed once again turning. And even though the 60s now live in the history books, right here, right now, Dylan is telling us once again that this is our time to not only sink or swim, but to do something amazing. This is your time. This is our time. But, these times are different and what comes next is difficult to grasp. How people communicate. How people learn and share. How people make decisions. Everything is different now. Think about this…you’re reading this article because it was sent to you via email. Yet more people spend their online time in social networks than they do in email. Duh. According to Nielsen, of the total time spent online 22.5% are connecting and communicating in social networks. To put that in perspective, the time spent in the likes of Facebook, Twitter, and Youtube is greater than online gaming at 9.8%, email at 7.6% and search at 4%. Imagine for a moment if you and I were connected to one another in Facebook, which just so happens to be the largest social network in the world. How big? Well, Facebook is the size today of the entire Internet in 2004. There are over 1 billion people friending, Liking, commenting, sharing, and engaging in Facebook…that’s roughly 12% of the world’s population. Twitter has over 200 million users. Ever hear of tumblr? More time is spent on this popular microblogging community than Twitter. The point is that the landscape for communication and all that’s affected by human interaction is profoundly different than how you and I learned, shared or talked to one another yesterday. This transformation is only becoming more pervasive and, it’s not going back. Survival of the Fitting But social media is just one of the channels we can use to reach people. I must be honest. I’m as much a part of tomorrow as I am of yesteryear. It’s why I spend all of my time researching the evolution of media and its impact on business and culture. Because of you, I share everything I learn in newsletters, emails, blogs, Youtube videos, and also traditional books. I’m dedicated to helping everyone not only understand, but grasp the change that’s before you. Technologies such as social, mobile, virtual, augmented, et al compel us adapt our story and value proposition and extend our reach to be part of communities we don’t realize exist. The people who will keep you in business or running tomorrow are the very people you’re not reaching today. Before you continue to read on, allow me to clarify my point of view. My inspiration for writing this is to help you augment, not necessarily replace, the programs you’re running today. We must still reach those whom matter to us in the ways they prefer to be engaged. To reach what I call the connected consumer of Geneeration-C we must too reach them in the ways they wish to be engaged. And in all of my work, how they connect, talk to one another, influence others, and make decisions are not at all like the traditional consumers of the past. Nor are they merely the kids…the Millennial. Connected consumers are representative across every age group and demographic. As you can see, use of social networks, media sharing sites, microblogs, blogs, etc. equally span across Gen Y, Gen X, and Baby Boomers. The DNA of connected customers is indiscriminant of age or any other demographic for that matter. This is more about psychographics, the linkage of people through common interests (than it is their age, gender, education, nationality or level of income. Once someone is introduced to the marvels of connectedness, the sensation becomes a contagion. It touches and affects everyone. And, that’s why this isn’t going anywhere but normalcy. Social networking isn’t just about telling people what you’re doing. Nor is it just about generic, meaningless conversation. Today’s connected consumer is incredibly influential. They’re connected to hundreds and even thousands of other like-minded people. What they experiences, what they support, it’s shared throughout these networks and as information travels, it shapes and steers impressions, decisions, and experiences of others. For example, if we revisit the Nielsen research, we get an idea of just how big this is becoming. 75% spend heavily on music. How does that translate to the arts? I’d imagine the number is equally impressive. If 53% follow their favorite brand or organization, imagine what’s possible. Just like this email list that connects us, connections in social networks are powerful. The difference is however, that people spend more time in social networks than they do in email. Everything begins with an understanding of the “5 W’s and H.E.” – Who, What, When, Where, How, and to What Extent? The data that comes back tells you which networks are important to the people you’re trying to reach, how they connect, what they share, what they value, and how to connect with them. From there, your next steps are to create a community strategy that extends your mission, vision, and value and it align it with the interests, behavior, and values of those you wish to reach and galvanize. To help, I’ve prepared an action list for you, otherwise known as the 10 Steps Toward New Relevance: 1. Answer why you should engage in social networks and why anyone would want to engage with you 2. Observe what brings them together and define how you can add value to the conversation 3. Identify the influential voices that matter to your world, recognize what’s important to them, and find a way to start a dialogue that can foster a meaningful and mutually beneficial relationship 4. Study the best practices of not just organizations like yours, but also those who are successfully reaching the type of people you’re trying to reach – it’s benching marking against competitors and benchmarking against undefined opportunities 5. Translate all you’ve learned into a convincing presentation written to demonstrate tangible opportunity to your executive board, make the case through numbers, trends, data, insights – understanding they have no idea what’s going on out there and you are both the scout and the navigator (start with a recommended pilot so everyone can learn together) 6. Listen to what they’re saying and develop a process to learn from activity and adapt to interests and steer engagement based on insights 7. Recognize how they use social media and innovate based on what you observe to captivate their attention 8. Align your objectives with their objectives. If you’re unsure of what they’re looking for…ask 9. Invest in the development of content, engagement 10. Build a community, invest in values, spark meaningful dialogue, and offer tangible value…the kind of value they can’t get anywhere else. Take advantage of the medium and the opportunity! The reality is that we live and compete in a perpetual era of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than our ability to adapt. This is why it’s our time to alter our course. We must connect with those who are defining the future of engagement, commerce, business, and how the arts are appreciated and supported. Even though it is the end of business as usual, it is the beginning of a new age of opportunity. The consumer revolution is already underway, and the question is: How do you better understand the role you play in this production as a connected or social consumer as well as business professional? Again, this is your time to define a new era of engagement and relevance. Originally written for The National Arts Marketing Project Connect with Brian via: Twitter | LinkedIn | Facebook | Google+ --- Note from Michael: If you really like this post above - check out Brian's TEDTalk and his thought process for preparing it in this post: 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} http://www.briansolis.com/2012/10/tedtalk-reinventing-consumer-capitalism-screw-business-as-usual/

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