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  • What do I need to do when installing old version of ubuntu on new arch platform?

    - by Blangero
    I got a board with aptio cpu which is said to be of new platform and may have driver problems while using old version of ubuntu, and it do have. After installing my customized Live ubuntu server with X(the system runs as a liveCD), X starts but failed to get right resolution. If I run ubiquity in the live system to install the system to my disk, I can't start X and the whole console was a mess.Tried connect from ssh and upgrade, failed to solve the problem. Install ubuntu 12.04.2 desktop, at bootup the text was a mess, X starts and still could not get the right resolution. Install ubuntu 14.04 server, at bootup the text was also a mess, but it turned clear and the resolution is right. So what else do I need to provide? CPUInfo ? lspci -nn | grep VGA ? anything else? And what's the problem? What can I do to support the newest arch in my customized system? Thanks

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  • How to install Grub2 under several common scenarios

    - by Huckle
    I feel the community has long needed a clean guide on how to install Grub2 under a a few extremely common scenarios. I will accept answer as solved when it has one section per scenario and assumes nothing other than what is specified. Please add to the existing answer, wiki style, keeping to the original assumptions. Rules: 1. You cannot, at any point in the answer, invoke Ubiquity (the Ubuntu installer). 2. I strongly recommend not using any automatic boor-repair tools as they're not very educational Scenario 1: Non-booting Linux OS, No boot partition, Fix from Live CD Setup: /dev/sda1 is formatted ext* /dev/sda2 is formatted linux_swap /dev/sda1 doesn't boot because MBR is scrambled and /boot/* was erased Explain: How to boot to a Live CD / USB and restore Grub2 to the MBR and /boot of /dev/sda1 Scenario 2: Non-booting Linux OS, Boot partition, Fix from Live CD Setup: /dev/sda1 is formatted fat /dev/sda2 is formatted ext* /dev/sda3 is formatted linux_swap /dev/sda2 doesn't boot because the MBR is scrambled and /dev/sda1 was formatted Explain: How to boot to a Live CD / USB and restore Grub2 to the MBR and /dev/sda1 and then update the fstab on /dev/sda2 Scenario 3: Install on to thumb drive, Booting various OSes, From Linux OS Setup: /dev/sdb is removable media /dev/sdb1 is formatted fat /dev/sdb2 is formatted ext* /dev/sdb3 is formatted fat The MBR of /dev/sdb is otherwise not initialized You are executing from a Linux based OS installed on /dev/sda Explain: How to install Grub2 on to /dev/sdb1, mark /dev/sdb1 active, be able to chose between /dev/sdb2 and /dev/sdb3 on boot. Scenario 4: (Bonus) Install on to thumb drive, Booting ISO, From Linux OS Setup: /dev/sdb is removable media /dev/sdb1 is formatted fat /dev/sdb1 contains /iso/live.iso /dev/sdb2 is formatted ext* /dev/sdb3 is formatted fat The MBR of /dev/sdb is otherwise not initialized You are executing from a Linux based OS installed on /dev/sda Explain: How to install Grub2 on to /dev/sdb1, mark /dev/sdb1 active, be able to chose between /dev/sdb2, /dev/sdb3, and /iso/live.iso on boot.

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  • OData.org updated, gives clues about future SQL Azure enhancements

    - by jamiet
    The OData website at http://www.odata.org/home has been updated today to provide a much more engaging page than the previous sterile attempt. Moreover its now chockful of information about the progress of OData including a blog, a list of products that produce OData feeds plus some live OData feeds that you can hit up today, a list of OData-compliant clients and an FAQ. Most interestingly SQL Azure is listed as a producer of OData feeds: If you have a SQL Azure database account you can easily expose an OData feed through a simple configuration portal. You can select authenticated or anonymous access and expose different OData views according to permissions granted to the specified SQL Azure database user. A preview of this upcoming SQL Azure service is available at https://www.sqlazurelabs.com/OData.aspx and it enables you to select one of your existing SQL Azure databases and, with a few clicks, turn it into an OData feed. It looks as though SQL Azure will soon be added to the stable of products that natively support OData, good news indeed. @Jamiet Related blog posts: OData gunning for ubiquity across Microsoft products Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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  • Filling in PDF Forms with ASP.NET and iTextSharp

    The Portable Document Format (PDF) is a popular file format for documents. PDF files are a popular document format for two primary reasons: first, because the PDF standard is an open standard, there are many vendors that provide PDF readers across virtually all operating systems, and many proprietary programs, such as Microsoft Word, include a "Save as PDF" option. Consequently, PDFs server as a sort of common currency of exchange. A person writing a document using Microsoft Word for Windows can save the document as a PDF, which can then be read by others whether or not they are using Windows and whether or not they have Microsoft Word installed. Second, PDF files are self-contained. Each PDF file includes its complete text, fonts, images, input fields, and other content. This means that even complicated documents with many images, an intricate layout, and with user interface elements like textboxes and checkboxes can be encapsulated in a single PDF file. Due to their ubiquity and layout capabilities, it's not uncommon for a websites to use PDF technology. For example, when purchasing goods at an online store you may be offered the ability to download an invoice as a PDF file. PDFs also support form fields, which are user interface elements like textboxes, checkboxes, comboboxes, and the like. These form fields can be entered by a user viewing the PDF or, with a bit of code, they can be entered programmatically. This article is the first in a multi-part series that examines how to programmatically work with PDF files from an ASP.NET application using iTextSharp, a .NET open source library for PDF generation. This installment shows how to use iTextSharp to open an existing PDF document with form fields, fill those form fields with user-supplied values, and then save the combined output to a new PDF file. Read on to learn more! Read More >

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  • Creating PDF Documents with ASP.NET and iTextSharp

    The Portable Document Format (PDF) is a popular file format for documents. Due to their ubiquity and layout capabilities, it's not uncommon for a websites to use PDF technology. For example, an eCommerce store may offer a "printable receipt" option that, when selected, displays a PDF file within the browser. Last week's article, Filling in PDF Forms with ASP.NET and iTextSharp, looked at how to work with a special kind of PDF document, namely one that has one or more fields defined. A PDF document can contain various types of user interface elements, which are referred to as fields. For instance, there is a text field, a checkbox field, a combobox field, and more. Typically, the person viewing the PDF on her computer interacts with the document's fields; however, it is possible to enumerate and fill a PDF's fields programmatically, as we saw in last week's article. This article continues our investigation into iTextSharp, a .NET open source library for PDF generation, showing how to use iTextSharp to create PDF documents from scratch. We start with an example of how to programmatically define and piece together paragraphs, tables, and images into a single PDF file. Following that, we explore how to use iTextSharp's built-in capabilities to convert HTML into PDF. Read on to learn more! Read More >

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  • How do i make my existing ubuntu in a bootable installation CD? I tried remastersys but fails with 11.10

    - by YumYumYum
    I need to install 10 PC which has identical setup and hardware. So i was trying remastersys but its failing. How can i resolve this or use something else to achieve this? Updating the remastersys.log cat: /home/remastersys/remastersys/tmpusers: No such file or directory Cleaning up the install icon from the user desktops Removing the ubiquity frontend as it has been included and is not needed on the normal system Calculating the installed filesystem size for the installer Removing remastersys-firstboot from system startup Removing any system startup links for /etc/init.d/remastersys-firstboot ... /etc/rc0.d/K20remastersys-firstboot /etc/rc1.d/K20remastersys-firstboot /etc/rc2.d/S20remastersys-firstboot /etc/rc3.d/S20remastersys-firstboot /etc/rc4.d/S20remastersys-firstboot /etc/rc5.d/S20remastersys-firstboot /etc/rc6.d/K20remastersys-firstboot Making disk compatible with Ubuntu Startup Disk Creator. Creating md5sum.txt for the livecd/dvd Creating /var/tmp/custom.iso in /home/remastersys/remastersys The iso was not created. There was a problem. Exiting Follow up: 1) I am unhappy that there is nothing exist for this to recover/backup 11.10 2) Anyway i have to do it 3) I did not used the popular Clonezilla because it does not offer me iso 4) I downloaded: http://clonezilla-sysresccd.hellug.gr/download.html a) created a bootable CD from that ISO b) booted and followed those steps http://clonezilla-sysresccd.hellug.gr/restore.html c) i got a iso file with everyhing on it including boot-loaders 5) then in another system i used my same CD to restore my image Perfectly worked.

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  • Ubuntu not shutting down ( going to black screen ) 12.04

    - by Orrin Fox
    I am currently using a USB persistent install of ubuntu. its a simple 4GB drive with a 2.8GB partition ( casper-rw storage partition ). I setup an administrator account and set it to login automatically. I also removed ubiquity to simply use this as a go anywhere install. Heres my issue. Im logged in as my account, and I click the top right gear and select "shut down". Text pops up showing its quitting processes.. etc. and then goes to the plymouth animation. But... The screen goes black, and then it goes to the login screen. Now when im at the login screen i go into terminal ( alt+F2 ) and dont you know, im logged in as Ubuntu. so then I try the following: ubuntu@ubuntu:~$ sudo shutdown now It goes to the plymouth screen again as if its shutting down, AND the screen goes black once again but the computer has not turned off, as in the usb is still flashing the light, the fans are still on, the only thing off is the screen. Is this a bug? If not maybe i did something wrong? Perhaps its that I made an account but... if there is a work around for this please let me know. Thanks again, Fox

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  • How can I install Celtx 2.9.7 properly on Ubuntu 12.04 LTS?

    - by cruxfilm
    I am new to Ubuntu and Linux and I want to install and use the newest version of the screenwriting software Celtx on Ubuntu 12.04 LTS. After trying https://answers.launchpad.net/ubuntu/+source/ubiquity/+question/206295 and using sudo add-apt-repository ppa:dreamstudio/video sudo apt-get update sudo apt-get install celtx I unfortunately had to find out that was a rather old version with a fairly screwed up UI. I then downloaded the newest version from http://download.celtx.com/2.9.7/Celtx-2.9.7-64.tar.bz2 but now I don't know how to properly install it. I extracted it to /home/username/ (there was no ~/bin/) as described here and I can now launch the application by running the file celtx within that folder (I get asked whether I want to Display, run or run it in Terminal) and it works fine. But I can't get it to launch from Unity. I tried right-clicking the launcher button and going "Lock to Launcher" while it's running and it does create an icon but clicking it to launch the program does nothing. Also searching for celtx in the Dash doesn't find the app. And advice on how to properly install Celtx 2.9.7 in Ubuntu 12.04 LTS?

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  • Finding a way to simplify complex queries on legacy application

    - by glenatron
    I am working with an existing application built on Rails 3.1/MySql with much of the work taking place in a JavaScript interface, although the actual platforms are not tremendously relevant here, except in that they give context. The application is powerful, handles a reasonable amount of data and works well. As the number of customers using it and the complexity of the projects they create increases, however, we are starting to run into a few performance problems. As far as I can tell, the source of these problems is that the data represents a tree and it is very hard for ActiveRecord to deterministically know what data it should be retrieving. My model has many relationships like this: Project has_many Nodes has_many GlobalConditions Node has_one Parent has_many Nodes has_many WeightingFactors through NodeFactors has_many Tags through NodeTags GlobalCondition has_many Nodes ( referenced by Id, rather than replicating tree ) WeightingFactor has_many Nodes through NodeFactors Tag has_many Nodes through NodeTags The whole system has something in the region of thirty types which optionally hang off one or many nodes in the tree. My question is: What can I do to retrieve and construct this data faster? Having worked a lot with .Net, if I was in a similar situation there, I would look at building up a Stored Procedure to pull everything out of the database in one go but I would prefer to keep my logic in the application and from what I can tell it would be hard to take the queried data and build ActiveRecord objects from it without losing their integrity, which would cause more problems than it solves. It has also occurred to me that I could bunch the data up and send some of it across asynchronously, which would not improve performance but would improve the user perception of performance. However if sections of the data appeared after page load that could also be quite confusing. I am wondering whether it would be a useful strategy to make everything aware of it's parent project, so that one could pull all the records for that project and then build up the relationships later, but given the ubiquity of complex trees in day to day programming life I wouldn't be surprised if there were some better design patterns or standard approaches to this type of situation that I am not well versed in.

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  • Recent update killed unity 3d launcher

    - by Steve
    I am scratching my head on this one, a lot of things are still new to me. I updated 126 packages just now through the update manager, and upon reboot everything works fine except the unity launcher. It's just a dark space. The dash still works, as does the top panel and docky. When I try: unity --replace I end up with this and then an indefinite hang: (compiz:3689): GConf-CRITICAL **: gconf_client_add_dir: assertion `gconf_valid_key (dirname, NULL)' failed WARN 2012-09-23 02:18:29 unity.favorites FavoriteStoreGSettings.cpp:139 Unable to load GDesktopAppInfo for 'ubiquity-gtkui.desktop' WARN 2012-09-23 02:18:30 unity.favorites FavoriteStoreGSettings.cpp:139 Unable to load GDesktopAppInfo for 'ubuntuone-installer.desktop' ERROR 2012-09-23 02:18:30 unity.launcher.trashlaunchericon TrashLauncherIcon.cpp:62 Could not create file monitor for trash uri: Operation not supported Initializing unityshell options...done WARN 2012-09-23 02:18:31 unity.libindicator <unknown>:0 Desktop file '/usr/share/applications/libreoffice-writer.desktop' is using a deprecated format for its actions that will be dropped soon. WARN 2012-09-23 02:18:31 unity.libindicator <unknown>:0 Desktop file '/usr/share/applications/libreoffice-calc.desktop' is using a deprecated format for its actions that will be dropped soon. WARN 2012-09-23 02:18:31 unity.libindicator <unknown>:0 Desktop file '/usr/share/applications/libreoffice-impress.desktop' is using a deprecated format for its actions that will be dropped soon. Setting Update "main_menu_key" Setting Update "run_key" Unfortunately I cannot make heads or tails of this. Anyone, please help?

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  • Lubuntu customized cdrom installation crashes

    - by SBarve
    I have created customized live cd of lubuntu and it is customized using uck. After burning the CDROM and using the cdrom for installation of same CD the installation works fine on HP desktop but it fails on Dell desktop. Here is the error. Can someone help to sort out this error. We are sorry; the installer crashed. After you close this window, we will allow you to file a bug report using the integrated bug reporting tool. This will gather information about your system and your installation process. The details will be sent to our bug tracker and a developer will attend to the problem as soon as possible. Traceback (most recent call last): File "/usr/lib/ubiquity/plugins/ubi-timezone.py", line 173, in geoname-cb for result in json.loads (message.response_body.data): File "/usr/lib/python2.7/json/_init_.py", line 326, in loads return_default_decoder.decode(s) File "/usr/lib/python2.7/json/decoder.py", line 366, in decode obj, end=self.raw_decode(S, idx=_w(S,0).end ()) File "/usr/lib/python2.7/json/decoder.py", line 384, in raw_decode raise ValueError ("No JSON object could be decoded") ValueError: No JSON object could be decoded.

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  • How to make flash video show up under navigation element?

    - by Deshiknaves
    I know that the wmode needs to be either transparent or opaque for the video to show up under other elements on the page. I've added the wmode to the element and param in object, I still have no luck with it. <object width="400" height="225"><param name="wmode" value="transparent" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10875088&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10875088&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225" wmode="transparent"></embed></object><p><a href="http://vimeo.com/10875088">Clutchy Hopkins - Verbal Headlock</a> from <a href="http://vimeo.com/ubiquityrecords">Ubiquity Records</a> on <a href="http://vimeo.com">Vimeo</a>.</p>

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  • Pros and Cons of Proprietary Software

    - by Jon Purdy
    Proprietary software is about as good as open-source software. There are so many problems with proprietary technologies, however, that I'm beginning to think it's best to avoid them: The software will only be maintained as long as the company exists (and profits). The level of security of the application is as unknowable as the source code. Alterations and derivative works, however necessary and beneficial, are disallowed. I simply don't see any point in even learning to use such systems as those created by Microsoft and Apple. Of course I don't pretend that ignorance is the superior option: one has to have a certain working knowledge simply because of the ubiquity of these things. I just don't see any reason why, as an independent developer, I should ever consider it a remotely good idea to actually use them. So that's the question, or discussion topic, or what have you: In what ways do developers benefit at all from using closed-source development software?

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  • Mobile HCM: It’s not the future, it is right now

    - by Natalia Rachelson
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Steve Boese, Director Product Strategy, Oracle I’ll bet you reached for your iPhone or Android or BlackBerry and took a quick look at email or Facebook or last night’s text messages before you even got out of bed this morning. Come on, admit it, it’s ok, you are among friends here. See, feel better now? But seriously, the incredible growth and near-ubiquity of increasingly powerful, capable, and for many of us, essential in our daily lives mobile devices has profoundly changed the way we communicate, consume information, socialize, and more and more, conduct business and get our work done. And if you doubt that profound change has happened, just think for a moment about the last time you misplaced your iPhone.  The shivers, the cold sweats, the panic... We have all been there. And indeed your personal experiences with mobile technology echoes throughout the world - here are a few data points to consider: Market research firm IDC estimates 1.8 billion mobile phones will be shipped in 2012. A recent Pew study reports 46% of Americans own a smartphone of some kind. And finally in the USA, ownership of tablets like the iPad has doubled from 10% to 19% in the last year. So truly for the Human Resources leader, the question is no longer, ‘Should HR explore ways to exploit mobile devices and their always-on nature to better support and empower the modern workforce?’, but rather ‘How can HR best take advantage of smartphone and tablet capability to provide information, enable transactions, and enhance decision making?’. Because even though moving HCM applications to mobile devices seems inherently logical given today’s fast-moving and mobile workforces, and its promise to deliver incredible value to the organization, HR leaders also have to consider many factors before devising their Mobile HCM strategy and embarking on mobile HR technology projects. Here are just some of the important considerations for HR leaders as you build your strategies and evaluate mobile HCM solutions: Does your organization provide mobile devices to the workforce today, and if so, will the current set of deployed devices have the necessary capability and ecosystems to support your mobile HCM initiatives? Will you allow workers to use or bring their own mobile devices, (commonly abbreviated as ‘BYOD’), and if so are your IT and Security organizations in agreement and capable of supporting that strategy? Do you know which workers need access to mobile HCM applications? Often mobile HCM capability flows down in an organization, with executives and other ‘road-warrior’ types having the most immediate needs, followed by field sales staff, project managers, and even potential job candidates. But just as an organization will have to spend time understanding ‘who’ should have access to mobile HCM technology, the ‘what’ of the way the solutions should be deployed to these groups will also vary. What works and makes sense for the executive, (company-wide dashboards and analytics on an iPad), might not be as relevant for a retail store manager, (employee schedules, location-level sales and inventory data, transaction approvals, etc.). With Oracle Fusion HCM, we are taking an approach to mobile HR that encompasses not just the mobile solution needs for the various types of worker, but also incorporates the fundamental attributes of great mobile applications - the ability to support end-to-end transactions, apps that respond with lightning-fast speed, with functions that are embedded in a worker’s daily activities, and features that can be mashed-up easily with other business areas like Finance and CRM. Finally, and perhaps most importantly for the Oracle Fusion HCM team, delivering mobile experiences that truly enhance, enable, and empower the mobile workforce, and deliver on the design mantras of the best-in-class consumer applications, continues to shape and drive design decisions. Mobile is no longer the future, it is right now, and the cutting-edge HR leader of today will need to consider how mobile fits her HCM technology strategy from here on out. You can learn more about our ideas and plans for Oracle Fusion HCM mobile solutions at https://fusiontap.oracle.com/.

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  • The standards that fail us and the intellectual bubble

    - by Jeff
    There has been a great deal of noise in the techie community about standards, and a sudden and unexplainable hate for Flash. This noise isn't coming from consumers... the countless soccer moms, teens and your weird uncle Bob, it's coming from the people who build (or at least claim to build) the stuff those consumers consume. If you could survey the position of consumers on the topic, they'd likely tell you that they just want stuff on the Web to work.The noise goes something like this: Web standards are the correct and right thing to use across the Intertubes, and anything not a part of those standards (Flash) is bad. Furthermore, the more recent noise is centered around the idea that HTML 5, along with Javascript, is the right thing to use. The arguments against Flash are, well, the truth is I haven't seen a good argument. I see anecdotal nonsense about high CPU usage and things I'd never think to check when I'm watching Piano Cat on YouTube, but these aren't arguments to me. Sure, I've seen it crash a browser a few times, but it's totally rare.But let's go back to standards. Yes, standards have played an important role in establishing the ubiquity of the Web. The protocols themselves, TCP/IP and HTTP, have been critical. HTML, which has served us well for a very long time, established an incredible foundation. Javascript did an OK job, and thanks to clever programmers writing great frameworks like JQuery, is becoming more and more useful. CSS is awful (there, I said it, I feel SO much better), and I'll never understand why it's so disconnected and different from anything else. It doesn't help that it's so widely misinterpreted by different browsers. Still, there's no question that standards are a good thing, and they've been good for the Web, consumers and publishers alike.HTML 4 has been with us for more than a decade. In Web years, that might as well be 80. HTML 5, contrary to popular belief, is not a standard, and likely won't be for many years to come. In fact, the Web hasn't really evolved at all in terms of its standards. The tools that generate the standard markup and script have, but at the end of the day, we're still living with standards that are more than ten years old. The "official" standards process has failed us.The Web evolved anyway, and did not wait for standards bodies to decide what to do next. It evolved in part because Macromedia, then Adobe, kept evolving Flash. In the earlier days, it mostly just did obnoxious splash pages, but then it started doing animation, and then rich apps as they added form input. Eventually it found its killer app: video. Now more than 95% of browsers have Flash installed. Consumers are better for it.But I'll do it one better... I'll go out on a limb and say that Flash is a standard. If it's that pervasive, I don't care what you tell me, it's a standard. Just because a company owns it doesn't mean that it's evil or not a standard. And hey, it pains me to say that as a developer, because I think the dev tools are the suck (more on that in a minute). But again, consumers don't care. They don't even pay for Flash. The bottom line is that if I put something Flash based on the Internet, it's likely that my audience will see it.And what about the speed of standards owned by a company? Look no further than Silverlight. Silverlight 2 (which I consider the "real" start to the story) came out about a year and a half ago. Now version 4 is out, and it has come a very long way in its capabilities. If you believe Riastats.com, more than half of browsers have it now. It didn't have to wait for standards bodies and nerds drafting documents, it's out today. At this rate, Silverlight will be on version 6 or 7 by the time HTML 5 is a ratified standard.Back to the noise, one of the things that has continually disappointed me about this profession is the number of people who get stuck in an intellectual bubble, color it with dogmatic principles, and completely ignore the actual marketplace where this stuff all has to live. We aren't machines; Binary thinking that forces us to choose between "open standards" and "proprietary lock-in" (the most loaded b.s. FUD term evar) isn't smart at all. The truth is that the <object> tag has allowed us to build incredible stuff on top of the old standards, and consumers have benefitted greatly. Consumer desire, capitalism, and yes, standards ratified by nerds who think about this stuff for years have all played a role in the broad adoption of the Interwebs.We could all do without the noise. At the end of the day, I'm going to build stuff for the Web that's good for my users, and I'm not going to base my decisions on a techie bubble religion. Imagine what the brilliant minds behind the noise could do for the Web if they joined me in that pursuit.

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  • I, Android

    - by andrewbrust
    I’m just back from the 2011 Consumer Electronics Show (CES).  I go to CES to get a sense of what Microsoft is doing in the consumer space, and how people are reacting to it.  When I first went to CES 2 years ago, Steve Ballmer announced the beta of Windows 7 at his keynote address, and the crowd went wild.  When I went again last year, everyone was hoping for a Windows tablet announcement at the Ballmer keynote.  Although they didn’t get one (unless you count the unreleased HP Slate running Windows 7), people continued to show anticipation around Project Natal (which became Xbox 360 Kinect) and around Windows Phone 7.  On the show floor last year, there were machines everywhere running Windows 7, including lots of netbooks.  Microsoft had a serious influence at the show both years. But this year, one brand, one product, one operating system evidenced itself over and over again: Android.  Whether in the multitude of tablet devices that were shown across the show, or the burgeoning number of smartphones shown (including all four forthcoming 4G-LTE handsets at Verizon Wireless’ booth) or the Google TV set top box from Logitech and the embedded implementation in new Sony TV models, Android was was there. There was excitement in the ubiquity of Android 2.2 (Froyo) and the emergence of Android 2.3 (Gingerbread).  There was anticipation around the tablet-optimized Android 3.0 (Honeycomb).  There were highly customized skins.  There was even an official CES Android app for navigating the exhibit halls and planning events.  Android was so ubiquitous, in fact, that it became surprising to find a device that was running anything else.  It was as if Android had become the de facto Original Equipment Manufacturing (OEM) operating system. Motorola’s booth was nothing less than an Android showcase.  And it was large, and it was packed.  Clearly Moto’s fortunes have improved dramatically in the last year and change.  The fact that the company morphed from being a core Windows Mobile OEM to an Android poster child seems non-coincidental to their improved fortunes. Even erstwhile WinMo OEMs who now do produce Windows Phone 7 devices were not pushing them.  Perhaps I missed them, but I couldn’t find WP7 handsets at Samsung’s booth, nor at LG’s.  And since the only carrier exhibiting at the show was Verizon Wireless, which doesn’t yet have WP7 devices, this left Microsoft’s booth as the only place to see the phones. Why is Android so popular with consumer electronics manufacturers in Japan, South Korea, China and Taiwan?  Yes, it’s free, but there’s more to it than that.  Android seems to have succeeded as an OEM OS because it’s directed at OEMs who are permitted to personalize it and extend it, and it provides enough base usability and touch-friendliness that OEMs want it.  In the process, it has become a de facto standard (which makes OEMs want it even more), and has done so in a remarkably short time: the OS was launched on a single phone in the US just 2 1/4 years ago. Despite its success and popularity, Apple’s iOS would never be used by OEMs, because it’s not meant to be embedded and customized, but rather to provide a fully finished experience.  Ironically, Windows Phone 7 is likewise disqualified from such embedded use.  Windows Mobile (6.x and earlier) may have been a candidate had it not atrophied so much in its final 5 years of life. What can Microsoft do?  It could start by developing a true touch-centric OS for tablets, whether that be within Windows 8, or derived from Windows Phone 7.  It would then need to deconstruct that finished product into components, via a new or altered version of Windows Embedded or Windows Embedded Compact.  And if Microsoft went that far, it would only make sense to work with its OEMs and mobile carriers to make certain they showcase their products using the OS at CES, and other consumer electronics venues, prominently. Mostly though, Microsoft would need to decide if it were really committed to putting sustained time, effort and money into a commodity product, especially given the far greater financial return that it now derives from its core Windows and Office franchises. Microsoft would need to see an OEM OS for what it is: a loss leader that helps build brand and platform momentum for up-level products.  Is that enough to make the investment worthwhile?  One thing is certain: if that question is not acknowledged and answered honestly, then any investment will be squandered.

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  • Another Marketing Conference, part two – the afternoon

    - by Roger Hart
    In my previous post, I’ve covered the morning sessions at AMC2012. Here’s the rest of the write-up. I’ve skipped Charles Nixon’s session which was a blend of funky futurism and professional development advice, but you can see his slides here. I’ve also skipped the Google presentation, as it was a little thin on insight. 6 – Brand ambassadors: Getting universal buy in across the organisation, Vanessa Northam Slides are here This was the strongest enforcement of the idea that brand and campaign values need to be delivered throughout the organization if they’re going to work. Vanessa runs internal communications at e-on, and shared her experience of using internal comms to align an organization and thereby get the most out of a campaign. She views the purpose of internal comms as: “…to help leaders, to communicate the purpose and future of an organization, and support change.” This (and culture) primes front line staff, which creates customer experience and spreads brand. You ensure a whole organization knows what’s going on with both internal and external comms. If everybody is aligned and informed, if everybody can clearly articulate your brand and campaign goals, then you can turn everybody into an advocate. Alignment is a powerful tool for delivering a consistent experience and message. The pathological counter example is the one in which a marketing message goes out, which creates inbound customer contacts that front line contact staff haven’t been briefed to handle. The NatWest campaign was again mentioned in this context. The good example was e-on’s cheaper tariff campaign. Building a groundswell of internal excitement, and even running an internal launch meant everyone could contribute to a good customer experience. They found that meter readers were excited – not a group they’d considered as obvious in providing customer experience. But they were a group that has a lot of face-to-face contact with customers, and often were asked questions they may not have been briefed to answer. Being able to communicate a simple new message made it easier for them, and also let them become a sales and marketing asset to the organization. 7 – Goodbye Internet, Hello Outernet: the rise and rise of augmented reality, Matt Mills I wasn’t going to write this up, because it was essentially a sales demo for Aurasma. But the technology does merit some discussion. Basically, it replaces QR codes with visual recognition, and provides a simple-looking back end for attaching content. It’s quite sexy. But here’s my beef with it: QR codes had a clear visual language – when you saw one you knew what it was and what to do with it. They were clunky, but they had the “getting started” problem solved out of the box once you knew what you were looking at. However, they fail because QR code reading isn’t native to the platform. You needed an app, which meant you needed to know to download one. Consequentially, you can’t use QR codes with and ubiquity, or depend on them. This means marketers, content providers, etc, never pushed them, and they remained and awkward oddity, a minority sport. Aurasma half solves problem two, and re-introduces problem one, making it potentially half as useful as a QR code. It’s free, and you can apparently build it into your own apps. Add to that the likelihood of it becoming native to the platform if it takes off, and it may have legs. I guess we’ll see. 8 – We all need to code, Helen Mayor Great title – good point. If there was anybody in the room who didn’t at least know basic HTML, and if Helen’s presentation inspired them to learn, that’s fantastic. However, this was a half hour sales pitch for a basic coding training course. Beyond advocating coding skills it contained no useful content. Marketers may also like to consider some of these resources if they’re looking to learn code: Code Academy – free interactive tutorials Treehouse – learn web design, web dev, or app dev WebPlatform.org – tutorials and documentation for web tech  11 – Understanding our inner creativity, Margaret Boden This session was the most theoretical and probably least actionable of the day. It also held my attention utterly. Margaret spoke fluently, fascinatingly, without slides, on the subject of types of creativity and how they work. It was splendid. Yes, it raised a wry smile whenever she spoke of “the content of advertisements” and gave an example from 1970s TV ads, but even without the attempt to meet the conference’s theme this would have been thoroughly engaging. There are, Margaret suggested, three types of creativity: Combinatorial creativity The most common form, and consisting of synthesising ideas from existing and familiar concepts and tropes. Exploratory creativity Less common, this involves exploring the limits and quirks of a particular constraint or style. Transformational creativity This is uncommon, and arises from finding a way to do something that the existing rules would hold to be impossible. In essence, this involves breaking one of the constraints that exploratory creativity is composed from. Combinatorial creativity, she suggested, is particularly important for attaching favourable ideas to existing things. As such is it probably worth developing for marketing. Exploratory creativity may then come into play in something like developing and optimising an idea or campaign that now has momentum. Transformational creativity exists at the edges of this exploration. She suggested that products may often be transformational, but that marketing seemed unlikely to in her experience. This made me wonder about Listerine. Crucially, transformational creativity is characterised by there being some element of continuity with the strictures of previous thinking. Once it has happened, there may be  move from a revolutionary instance into an explored style. Again, from a marketing perspective, this seems to chime well with the thinking in Youngme Moon’s book: Different Talking about the birth of Modernism is visual art, Margaret pointed out that transformational creativity has historically risked a backlash, demanding what is essentially an education of the market. This is best accomplished by referring back to the continuities with the past in order to make the new familiar. Thoughts The afternoon is harder to sum up than the morning. It felt less concrete, and was troubled by a short run of poor presentations in the middle. Mainly, I found myself wrestling with the internal comms issue. It’s one of those things that seems astonishingly obvious in hindsight, but any campaign – particularly any large one – is doomed if the people involved can’t believe in it. We’ve run things here that haven’t gone so well, of course we have; who hasn’t? I’m not going to air any laundry, but people not being informed (much less aligned) feels like a common factor. It’s tough though. Managing and anticipating information needs across an organization of any size can’t be easy. Even the simple things like ensuring sales and support departments know what’s in a product release, and what messages go with it are easy to botch. The thing I like about framing this as a brand and campaign advocacy problem is that it makes it likely to get addressed. Better is always sexier than less-worse. Any technical communicator who’s ever felt crowded out by a content strategist or marketing copywriter  knows this – increasing revenue gets a seat at the table far more readily than reducing support costs, even if the financial impact is identical. So that’s it from AMC. The big thought-provokers were social buying behaviour and eliciting behaviour change, and the value of internal communications in ensuring successful campaigns and continuity of customer experience. I’ll be chewing over that for a while, and I’d definitely return next year.      

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  • Does HTML 5 &ldquo;Rich vs. Reach&rdquo; a False Choice?

    - by andrewbrust
    The competition between the Web and proprietary rich platforms, including Windows, Mac OS, iPhone/iPad, Adobe’s Flash/AIR and Microsoft’s Silverlight, is not new. But with the emergence of HTML 5 and imminent support for it in the next release of the major Web browsers, the battle is heating up. And with the announcements made Wednesday at Google's I/O conference, it's getting kicked up yet another notch. The impact of this platform battle on companies in the media and advertising world, and the developers who serve them, is significant. The most prominent question is whether video and rich media online will shift towards pure HTML and away from plug-ins like Flash and Silverlight. In fact, certain features in HTML 5 make it suitable for development for line of business applications as well, further threatening those plug-in technologies. So what's the deal? Is this real or hype? To answer that question, I've done my own research into HTML 5's features and talked to several media-focused, New York area developers to get their opinions. I present my findings to you in this post. Before bearing down into HTML 5 specifics and practitioners’ quotes, let's set the context. To understand what HTML 5 can do, take a look at this video of Sports Illustrated’s HTML 5 prototype. This should start to get you bought into the idea that HTML 5 could be a game-changer. Next, if you happen to have installed the beta version of Google's Chrome 5 browser, take a look at the page linked to below, and in that page, click on any of the game thumbnails to see what's possible, without a plug-in, in this brave new world. (Note, although the instructions for each game tell you to press the A key to start, press the Z key instead.). Here's the link: http://www.kesiev.com/akihabara As an adjunct to what's enabled by HTML 5, consider the various transforms that are part of CSS 3. If you're running Safari as your browser, the following link will showcase this live; if not, you'll see a bitmap that will give you an idea of what's possible: http://webkit.org/blog/386/3d-transforms Are you starting to get the picture (literally)? What has up until now required browser plug-ins and other patches to HTML, most typically Flash, will soon be renderable, natively, in all major browsers. Moreover, it's looking likely that developers will be able to deliver such content and experiences in these browsers using one base of markup and script code (using straight JavaScript and/or jQuery), without resorting to browser-specific code and workarounds. If you're skeptical of this, I wouldn't blame you, especially with respect to Microsoft's Internet Explorer. However, i can tell you with confidence that even Microsoft is dedicated to full-on HTML 5 support in version 9 of that browser, which is currently under development. So what’s new in HTML 5, specifically, that makes sites like this possible?  The specification documents go into deep detail, and there’s no sense in rehashing them here, but a summary is probably in order.   Here is a non-authoritative, but useful, list of the major new feature areas in HTML 5: 2D drawing capabilities and 3D transforms. 2D drawing instructions can be embedded statically into a Web page; application interactivity and animation can be achieved through script.  As mentioned above, 3D transforms are technically part of version 3 of the CSS (Cascading Style Sheets) spec, rather than HTML 5, but they can nonetheless be thought of as part of the bundle.  They allow for rendering of 3D images and animations that, together with 2D drawing, make HTML-based games much more feasible than they are presently, as the links above demonstrate. Embedded audio and video. A media player can appear directly in a rendered Web page, using HTML markup and no plug-ins. Alternately, player controls can be hidden and the content can play automatically. Major enhancements to form-based input. This includes such things as specification of required fields, embedding of text “hints” into a control, limiting valid input on a field to dates, email addresses or a list of values.  There’s more to this, but the gist is that line-of-business applications, with complicated input and data validation, are supported directly Offline caching, local storage and client-side SQL database. These facilities allow Web applications to function more like native apps, even if no internet connection is available. User-defined data. Data (or metadata – data about data) can easily be embedded statically and/or retrieved and updated with Javascript code. This avoids having to embed that data in a separate file, or within script code. Taken together, these features position HTML to compete with, and perhaps overtake, Adobe’s Flash/AIR (and Microsoft’s Silverlight) as a viable Web platform for media, RIAs (rich internet applications – apps that function more like desktop software than Web sites) and interactive Web content, including games. What do players in the media world think about this?  From the embedded video above, we know what Sports Illustrated (and, therefore, Time Warner) think.  Hulu, the major Internet site for broadcast TV content, is on record as saying HTML5 video does not pass muster with them, at least not yet.  YouTube, on the other hand, already has an experimental HTML 5-based version of their site.  TechCrunch has reported that NetFlix is flirting with HTML 5 too, especially as it pertains to embedded browsers in TV-based devices.  And the New York Times’ Web site now embeds some video clips without resorting to Flash.  They have to – otherwise iPhone, iPod Touch and iPad users couldn’t see them in the Mobile Safari browser. What do media-focused developers think about all this?  I talked to several to get their opinions. Michael Pinto is CEO and Founder of Very Memorable Design whose primary focus has been to help marketing directors get traction online.  The firm’s client roster includes the likes Time, Inc., Scholastic and PBS.  Pinto predicts that “More and more microsites that were done entirely in Flash will be done more and more using jQuery. I can also see slideshows and video now being done without Flash. However if you needed to create a game or highly interactive activity Flash would still be the way to go for the web.” A dissenting view comes from Jesse Erlbaum, CEO of The Erlbaum Group, LLC, which serves numerous clients in the magazine publishing sector.  When I asked Erlbaum whether he thought HTML 5 and jQuery/JavaScript would steal significant market share from Flash, he responded “Not at all!  In particular, not for media and advertising customers!  These sectors are not generally in the business of making highly functional applications, which is the one place where HTML5/jQuery/etc really shines.” Ironically, Pinto’s firm is a heavy user of Flash for its projects and Erlbaum’s develops atop the “LAMP” (Linux, Apache, MySQL and PHP/Perl) stack.  For whatever reason, each firm seems to see the other’s toolset as a more viable choice.  But both agree that the developer tool story around HTML 5 is deficient.  Pinto explains “What’s lost with [HTML 5 and Javascript] techniques is that there isn’t a single widely favored easy-to-use tool of choice for authoring. So with Flash you can get up and running right away and not worry about what is different from one browser to the next.“  Erlbaum agrees, saying: “HTML5/Javascript lacks a sophisticated integrated development environment (IDE) which is an essential part of Flash.  If what someone is trying to make is primarily animation, it's a waste of time…to do this in Javascript.  It can be done much more easily in Flash, and with greater cross-browser compatibility and consistency due to the ubiquity of Flash.” Adobe (maker of Flash since its 2005 acquisition of Macromedia) likely agrees.  And for better or worse, they’ve decided to address this shortcoming of HTML 5, even at risk of diminishing their Flash platfrom. Yesterday Adobe announced that their hugely popular Deamweaver Web design authoring tool would directly support HTML 5 and CSS 3 development.  In fact, the Adobe Dreamweaver CS5 HTML5 Pack is downloadable now from Adobe Labs. Maybe Adobe is bowing to pressure from ardent Web professionals like Scott Kellum, Lead Designer at Channel V Media,  a digital and offline branding firm, serving the media and marketing sectors, among others.  Kellum told me that HTML 5 “…will definitely move people away from Flash. It has many of the same functionalities with faster load times and better accessibility. HTML5 will help Flash as well: with the new caching methods you can now even run Flash apps offline.” Although all three Web developers I interviewed would agree that Flash is still required for more sophisticated applications, Kellum seems to have put his finger on why HTML 5 may nonetheless dominate.  In his view, much of the Web development out there has little need for high-end capabilities: “Most people want to add a little punch to a navigation bar or some video and now you can get the biggest bang for your buck with HTML5, CSS3 and Javascript.” I’ve already mentioned that Google’s ongoing I/O conference, at the Moscone West center in San Francisco, is driving the HTML 5 news cycle, big time.  And Google made many announcements of their own, including the open sourcing of their VP8 video codec, new enterprise-oriented capabilities for its App Engine cloud offering, and the creation of the Chrome Web Store, which the company says will make it easier to find and “install” Web applications, in a fashion similar to  the way users procure native apps on various mobile platforms. HTML 5 looks to be disruptive, especially to the media world.  And even if the technology ends up disappointing, the chatter around it alone is causing big changes in the technology world.  If the richness it promises delivers, then magazine publishers and non-text digital advertisers may indeed have a platform for creating compelling content that loads quickly, is standards-based and will render identically in (the newest versions of) all major Web browsers.  Can this development in the digital arena save the titans of the print world?  I can’t predict, but it’s going to be fun to watch, and the competitive innovation from all players in both industries will likely be immense.

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  • HTG Reviews the CODE Keyboard: Old School Construction Meets Modern Amenities

    - by Jason Fitzpatrick
    There’s nothing quite as satisfying as the smooth and crisp action of a well built keyboard. If you’re tired of  mushy keys and cheap feeling keyboards, a well-constructed mechanical keyboard is a welcome respite from the $10 keyboard that came with your computer. Read on as we put the CODE mechanical keyboard through the paces. What is the CODE Keyboard? The CODE keyboard is a collaboration between manufacturer WASD Keyboards and Jeff Atwood of Coding Horror (the guy behind the Stack Exchange network and Discourse forum software). Atwood’s focus was incorporating the best of traditional mechanical keyboards and the best of modern keyboard usability improvements. In his own words: The world is awash in terrible, crappy, no name how-cheap-can-we-make-it keyboards. There are a few dozen better mechanical keyboard options out there. I’ve owned and used at least six different expensive mechanical keyboards, but I wasn’t satisfied with any of them, either: they didn’t have backlighting, were ugly, had terrible design, or were missing basic functions like media keys. That’s why I originally contacted Weyman Kwong of WASD Keyboards way back in early 2012. I told him that the state of keyboards was unacceptable to me as a geek, and I proposed a partnership wherein I was willing to work with him to do whatever it takes to produce a truly great mechanical keyboard. Even the ardent skeptic who questions whether Atwood has indeed created a truly great mechanical keyboard certainly can’t argue with the position he starts from: there are so many agonizingly crappy keyboards out there. Even worse, in our opinion, is that unless you’re a typist of a certain vintage there’s a good chance you’ve never actually typed on a really nice keyboard. Those that didn’t start using computers until the mid-to-late 1990s most likely have always typed on modern mushy-key keyboards and never known the joy of typing on a really responsive and crisp mechanical keyboard. Is our preference for and love of mechanical keyboards shining through here? Good. We’re not even going to try and hide it. So where does the CODE keyboard stack up in pantheon of keyboards? Read on as we walk you through the simple setup and our experience using the CODE. Setting Up the CODE Keyboard Although the setup of the CODE keyboard is essentially plug and play, there are two distinct setup steps that you likely haven’t had to perform on a previous keyboard. Both highlight the degree of care put into the keyboard and the amount of customization available. Inside the box you’ll find the keyboard, a micro USB cable, a USB-to-PS2 adapter, and a tool which you may be unfamiliar with: a key puller. We’ll return to the key puller in a moment. Unlike the majority of keyboards on the market, the cord isn’t permanently affixed to the keyboard. What does this mean for you? Aside from the obvious need to plug it in yourself, it makes it dead simple to repair your own keyboard cord if it gets attacked by a pet, mangled in a mechanism on your desk, or otherwise damaged. It also makes it easy to take advantage of the cable routing channels in on the underside of the keyboard to  route your cable exactly where you want it. While we’re staring at the underside of the keyboard, check out those beefy rubber feet. By peripherals standards they’re huge (and there is six instead of the usual four). Once you plunk the keyboard down where you want it, it might as well be glued down the rubber feet work so well. After you’ve secured the cable and adjusted it to your liking, there is one more task  before plug the keyboard into the computer. On the bottom left-hand side of the keyboard, you’ll find a small recess in the plastic with some dip switches inside: The dip switches are there to switch hardware functions for various operating systems, keyboard layouts, and to enable/disable function keys. By toggling the dip switches you can change the keyboard from QWERTY mode to Dvorak mode and Colemak mode, the two most popular alternative keyboard configurations. You can also use the switches to enable Mac-functionality (for Command/Option keys). One of our favorite little toggles is the SW3 dip switch: you can disable the Caps Lock key; goodbye accidentally pressing Caps when you mean to press Shift. You can review the entire dip switch configuration chart here. The quick-start for Windows users is simple: double check that all the switches are in the off position (as seen in the photo above) and then simply toggle SW6 on to enable the media and backlighting function keys (this turns the menu key on the keyboard into a function key as typically found on laptop keyboards). After adjusting the dip switches to your liking, plug the keyboard into an open USB port on your computer (or into your PS/2 port using the included adapter). Design, Layout, and Backlighting The CODE keyboard comes in two flavors, a traditional 87-key layout (no number pad) and a traditional 104-key layout (number pad on the right hand side). We identify the layout as traditional because, despite some modern trapping and sneaky shortcuts, the actual form factor of the keyboard from the shape of the keys to the spacing and position is as classic as it comes. You won’t have to learn a new keyboard layout and spend weeks conditioning yourself to a smaller than normal backspace key or a PgUp/PgDn pair in an unconventional location. Just because the keyboard is very conventional in layout, however, doesn’t mean you’ll be missing modern amenities like media-control keys. The following additional functions are hidden in the F11, F12, Pause button, and the 2×6 grid formed by the Insert and Delete rows: keyboard illumination brightness, keyboard illumination on/off, mute, and then the typical play/pause, forward/backward, stop, and volume +/- in Insert and Delete rows, respectively. While we weren’t sure what we’d think of the function-key system at first (especially after retiring a Microsoft Sidewinder keyboard with a huge and easily accessible volume knob on it), it took less than a day for us to adapt to using the Fn key, located next to the right Ctrl key, to adjust our media playback on the fly. Keyboard backlighting is a largely hit-or-miss undertaking but the CODE keyboard nails it. Not only does it have pleasant and easily adjustable through-the-keys lighting but the key switches the keys themselves are attached to are mounted to a steel plate with white paint. Enough of the light reflects off the interior cavity of the keys and then diffuses across the white plate to provide nice even illumination in between the keys. Highlighting the steel plate beneath the keys brings us to the actual construction of the keyboard. It’s rock solid. The 87-key model, the one we tested, is 2.0 pounds. The 104-key is nearly a half pound heavier at 2.42 pounds. Between the steel plate, the extra-thick PCB board beneath the steel plate, and the thick ABS plastic housing, the keyboard has very solid feel to it. Combine that heft with the previously mentioned thick rubber feet and you have a tank-like keyboard that won’t budge a millimeter during normal use. Examining The Keys This is the section of the review the hardcore typists and keyboard ninjas have been waiting for. We’ve looked at the layout of the keyboard, we’ve looked at the general construction of it, but what about the actual keys? There are a wide variety of keyboard construction techniques but the vast majority of modern keyboards use a rubber-dome construction. The key is floated in a plastic frame over a rubber membrane that has a little rubber dome for each key. The press of the physical key compresses the rubber dome downwards and a little bit of conductive material on the inside of the dome’s apex connects with the circuit board. Despite the near ubiquity of the design, many people dislike it. The principal complaint is that dome keyboards require a complete compression to register a keystroke; keyboard designers and enthusiasts refer to this as “bottoming out”. In other words, the register the “b” key, you need to completely press that key down. As such it slows you down and requires additional pressure and movement that, over the course of tens of thousands of keystrokes, adds up to a whole lot of wasted time and fatigue. The CODE keyboard features key switches manufactured by Cherry, a company that has manufactured key switches since the 1960s. Specifically the CODE features Cherry MX Clear switches. These switches feature the same classic design of the other Cherry switches (such as the MX Blue and Brown switch lineups) but they are significantly quieter (yes this is a mechanical keyboard, but no, your neighbors won’t think you’re firing off a machine gun) as they lack the audible click found in most Cherry switches. This isn’t to say that they keyboard doesn’t have a nice audible key press sound when the key is fully depressed, but that the key mechanism isn’t doesn’t create a loud click sound when triggered. One of the great features of the Cherry MX clear is a tactile “bump” that indicates the key has been compressed enough to register the stroke. For touch typists the very subtle tactile feedback is a great indicator that you can move on to the next stroke and provides a welcome speed boost. Even if you’re not trying to break any word-per-minute records, that little bump when pressing the key is satisfying. The Cherry key switches, in addition to providing a much more pleasant typing experience, are also significantly more durable than dome-style key switch. Rubber dome switch membrane keyboards are typically rated for 5-10 million contacts whereas the Cherry mechanical switches are rated for 50 million contacts. You’d have to write the next War and Peace  and follow that up with A Tale of Two Cities: Zombie Edition, and then turn around and transcribe them both into a dozen different languages to even begin putting a tiny dent in the lifecycle of this keyboard. So what do the switches look like under the classicly styled keys? You can take a look yourself with the included key puller. Slide the loop between the keys and then gently beneath the key you wish to remove: Wiggle the key puller gently back and forth while exerting a gentle upward pressure to pop the key off; You can repeat the process for every key, if you ever find yourself needing to extract piles of cat hair, Cheeto dust, or other foreign objects from your keyboard. There it is, the naked switch, the source of that wonderful crisp action with the tactile bump on each keystroke. The last feature worthy of a mention is the N-key rollover functionality of the keyboard. This is a feature you simply won’t find on non-mechanical keyboards and even gaming keyboards typically only have any sort of key roller on the high-frequency keys like WASD. So what is N-key rollover and why do you care? On a typical mass-produced rubber-dome keyboard you cannot simultaneously press more than two keys as the third one doesn’t register. PS/2 keyboards allow for unlimited rollover (in other words you can’t out type the keyboard as all of your keystrokes, no matter how fast, will register); if you use the CODE keyboard with the PS/2 adapter you gain this ability. If you don’t use the PS/2 adapter and use the native USB, you still get 6-key rollover (and the CTRL, ALT, and SHIFT don’t count towards the 6) so realistically you still won’t be able to out type the computer as even the more finger twisting keyboard combos and high speed typing will still fall well within the 6-key rollover. The rollover absolutely doesn’t matter if you’re a slow hunt-and-peck typist, but if you’ve read this far into a keyboard review there’s a good chance that you’re a serious typist and that kind of quality construction and high-number key rollover is a fantastic feature.  The Good, The Bad, and the Verdict We’ve put the CODE keyboard through the paces, we’ve played games with it, typed articles with it, left lengthy comments on Reddit, and otherwise used and abused it like we would any other keyboard. The Good: The construction is rock solid. In an emergency, we’re confident we could use the keyboard as a blunt weapon (and then resume using it later in the day with no ill effect on the keyboard). The Cherry switches are an absolute pleasure to type on; the Clear variety found in the CODE keyboard offer a really nice middle-ground between the gun-shot clack of a louder mechanical switch and the quietness of a lesser-quality dome keyboard without sacrificing quality. Touch typists will love the subtle tactile bump feedback. Dip switch system makes it very easy for users on different systems and with different keyboard layout needs to switch between operating system and keyboard layouts. If you’re investing a chunk of change in a keyboard it’s nice to know you can take it with you to a different operating system or “upgrade” it to a new layout if you decide to take up Dvorak-style typing. The backlighting is perfect. You can adjust it from a barely-visible glow to a blazing light-up-the-room brightness. Whatever your intesity preference, the white-coated steel backplate does a great job diffusing the light between the keys. You can easily remove the keys for cleaning (or to rearrange the letters to support a new keyboard layout). The weight of the unit combined with the extra thick rubber feet keep it planted exactly where you place it on the desk. The Bad: While you’re getting your money’s worth, the $150 price tag is a shock when compared to the $20-60 price tags you find on lower-end keyboards. People used to large dedicated media keys independent of the traditional key layout (such as the large buttons and volume controls found on many modern keyboards) might be off put by the Fn-key style media controls on the CODE. The Verdict: The keyboard is clearly and heavily influenced by the needs of serious typists. Whether you’re a programmer, transcriptionist, or just somebody that wants to leave the lengthiest article comments the Internet has ever seen, the CODE keyboard offers a rock solid typing experience. Yes, $150 isn’t pocket change, but the quality of the CODE keyboard is so high and the typing experience is so enjoyable, you’re easily getting ten times the value you’d get out of purchasing a lesser keyboard. Even compared to other mechanical keyboards on the market, like the Das Keyboard, you’re still getting more for your money as other mechanical keyboards don’t come with the lovely-to-type-on Cherry MX Clear switches, back lighting, and hardware-based operating system keyboard layout switching. If it’s in your budget to upgrade your keyboard (especially if you’ve been slogging along with a low-end rubber-dome keyboard) there’s no good reason to not pickup a CODE keyboard. Key animation courtesy of Geekhack.org user Lethal Squirrel.       

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  • 12.04 upgrade broke grub? (not wubi related)

    - by kaare
    I just updated from 11.10 to 12.04, with no major problems (it took a while to get past a request to restart ssh, mysql and some other services, but I did no fiddling by myself, everything was done by the installer). However, after restarting, grub can't do anything. Picking the new linux installation (first entry), I just get error: no such partition error: no such partition error: no such partition and picking the recovery-version just gives 5 lines instead of 3. I have windows 7 installed on a different drive, and can run it by booting from that drive instead. Picking it from the grub menu gives the same error as above (can't remember how many lines, though). I'll be honest and say that I don't remember if win 7 could be booted from grub before the update, though. In short, nothing on the grub menu works. any solutions? The grub menu changed appearance - before it was on a purple background, small letters, now it's white-on-black, big letters, looking very basic. The original installation was from a usb-drive, and I hadn't heard about wubi until I started googling this problem, so I doubt there's any connection. I really hope there are some grub-savvy people out there :) EDIT: ok. so, I made a bootable usb, and am running from that right now. when I ran the bootinfoscript, it warned me that "gawk" could not be found, using "busybox awk" instead. This may lead to unreliable results. just so you know. The contents of RESULTS.txt are: Boot Info Script 0.61 [1 April 2012] ============================= Boot Info Summary: =============================== => Windows is installed in the MBR of /dev/sda. => Grub2 (v1.99) is installed in the MBR of /dev/sdb and looks at sector 1 of the same hard drive for core.img. core.img is at this location and looks for (,msdos3)/boot/grub on this drive. => Syslinux MBR (4.04 and higher) is installed in the MBR of /dev/sdc. sda1: __________________________________________ File system: vfat Boot sector type: Dell Utility: FAT16 Boot sector info: No errors found in the Boot Parameter Block. Operating System: Boot files: /DELLBIO.BIN /DELLRMK.BIN /COMMAND.COM sda2: __________________________________________ File system: ntfs Boot sector type: Windows Vista/7: NTFS Boot sector info: No errors found in the Boot Parameter Block. Operating System: Boot files: sda3: __________________________________________ File system: ntfs Boot sector type: Windows Vista/7: NTFS Boot sector info: No errors found in the Boot Parameter Block. Operating System: Windows 7 Boot files: /bootmgr /Boot/BCD /Windows/System32/winload.exe sda4: __________________________________________ File system: Extended Partition Boot sector type: - Boot sector info: sda5: __________________________________________ File system: vfat Boot sector type: Windows 7: FAT32 Boot sector info: No errors found in the Boot Parameter Block. Operating System: Windows XP Boot files: /boot.ini /bootmgr /ntldr /NTDETECT.COM sdb1: __________________________________________ File system: ntfs Boot sector type: Windows XP: NTFS Boot sector info: No errors found in the Boot Parameter Block. Operating System: Boot files: sdb2: __________________________________________ File system: swap Boot sector type: - Boot sector info: sdb3: __________________________________________ File system: ext4 Boot sector type: Grub2 (v1.99) Boot sector info: Grub2 (v1.99) is installed in the boot sector of sdb3 and looks at sector 375893584 of the same hard drive for core.img. core.img is at this location and looks for (,msdos3)/boot/grub on this drive. Operating System: Ubuntu 12.04 LTS Boot files: /boot/grub/grub.cfg /etc/fstab /boot/grub/core.img sdb4: __________________________________________ File system: ext4 Boot sector type: - Boot sector info: Operating System: Boot files: sdc1: __________________________________________ File system: ntfs Boot sector type: SYSLINUX 4.06 4.06-pre1 Boot sector info: Syslinux looks at sector 4649656 of /dev/sdc1 for its second stage. SYSLINUX is installed in the directory. The integrity check of the ADV area failed. No errors found in the Boot Parameter Block. Operating System: Boot files: /boot/grub/grub.cfg /syslinux/syslinux.cfg /ldlinux.sys ============================ Drive/Partition Info: ============================= Drive: sda _______________________________________ Disk /dev/sda: 250.1 GB, 250059350016 bytes 255 heads, 63 sectors/track, 30401 cylinders, total 488397168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes Partition Boot Start Sector End Sector # of Sectors Id System /dev/sda1 63 240,974 240,912 de Dell Utility /dev/sda2 241,664 21,213,183 20,971,520 7 NTFS / exFAT / HPFS /dev/sda3 * 21,213,184 483,151,863 461,938,680 7 NTFS / exFAT / HPFS /dev/sda4 483,151,872 488,394,751 5,242,880 f W95 Extended (LBA) /dev/sda5 483,153,920 488,394,751 5,240,832 dd Dell Media Direct Drive: sdb _______________________________________ Disk /dev/sdb: 250.1 GB, 250059350016 bytes 255 heads, 63 sectors/track, 30401 cylinders, total 488397168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes Partition Boot Start Sector End Sector # of Sectors Id System /dev/sdb1 63 345,886,749 345,886,687 7 NTFS / exFAT / HPFS /dev/sdb2 345,888,768 361,510,911 15,622,144 82 Linux swap / Solaris /dev/sdb3 * 361,510,912 390,807,786 29,296,875 83 Linux /dev/sdb4 390,809,600 488,394,751 97,585,152 83 Linux Drive: sdc _______________________________________ Disk /dev/sdc: 8015 MB, 8015282176 bytes 255 heads, 63 sectors/track, 974 cylinders, total 15654848 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes Partition Boot Start Sector End Sector # of Sectors Id System /dev/sdc1 * 2,048 15,652,863 15,650,816 7 NTFS / exFAT / HPFS "blkid" output: ____________________________________ Device UUID TYPE LABEL /dev/loop0 squashfs /dev/sda1 07D8-0411 vfat DellUtility /dev/sda2 E2765BBC765B9061 ntfs RECOVERY /dev/sda3 98DC5E54DC5E2D2E ntfs OS /dev/sda5 7061-9DF5 vfat MEDIADIRECT /dev/sdb1 01CBBB4C3374C3B0 ntfs Data1 /dev/sdb2 1ca45f3f-f888-43d1-8137-02699597189a swap /dev/sdb3 6bc1b599-ad4b-403c-a155-a5bc81211f5e ext4 /dev/sdb4 58e2b257-8608-4b11-b20b-dc162bb80b62 ext4 /dev/sdc1 0C02B64402B63316 ntfs PENDRIVE ================================ Mount points: ================================= Device Mount_Point Type Options /dev/loop0 /rofs squashfs (ro,noatime) /dev/sdb4 /media/58e2b257-8608-4b11-b20b-dc162bb80b62 ext4 (rw,nosuid,nodev,uhelper=udisks) /dev/sdc1 /cdrom fuseblk (rw,nosuid,nodev,relatime,user_id=0,group_id=0,allow_other,blksize=4096) ================================ sda5/boot.ini: ================================ [boot loader] timeout=0 default=multi(0)disk(0)rdisk(0)partition(1)\WINDOWS [operating systems] multi(0)disk(0)rdisk(0)partition(1)\WINDOWS="Microsoft Windows XP Embedded" /fastdetect /KERNEL=NTOSBOOT.EXE /maxmem=1024 =========================== sdb3/boot/grub/grub.cfg: =========================== -------------------------------------------------------------------------------- # # DO NOT EDIT THIS FILE # # It is automatically generated by grub-mkconfig using templates # from /etc/grub.d and settings from /etc/default/grub # ### BEGIN /etc/grub.d/00_header ### if [ -s $prefix/grubenv ]; then set have_grubenv=true load_env fi set default="0" if [ "${prev_saved_entry}" ]; then set saved_entry="${prev_saved_entry}" save_env saved_entry set prev_saved_entry= save_env prev_saved_entry set boot_once=true fi function savedefault { if [ -z "${boot_once}" ]; then saved_entry="${chosen}" save_env saved_entry fi } function recordfail { set recordfail=1 if [ -n "${have_grubenv}" ]; then if [ -z "${boot_once}" ]; then save_env recordfail; fi; fi } function load_video { insmod vbe insmod vga insmod video_bochs insmod video_cirrus } insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e if loadfont /usr/share/grub/unicode.pf2 ; then set gfxmode=auto load_video insmod gfxterm insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e set locale_dir=($root)/boot/grub/locale set lang=en_US insmod gettext fi terminal_output gfxterm if [ "${recordfail}" = 1 ]; then set timeout=-1 else set timeout=10 fi ### END /etc/grub.d/00_header ### ### BEGIN /etc/grub.d/05_debian_theme ### set menu_color_normal=white/black set menu_color_highlight=black/light-gray if background_color 44,0,30; then clear fi ### END /etc/grub.d/05_debian_theme ### ### BEGIN /etc/grub.d/10_linux ### function gfxmode { set gfxpayload="$1" if [ "$1" = "keep" ]; then set vt_handoff=vt.handoff=7 else set vt_handoff= fi } if [ ${recordfail} != 1 ]; then if [ -e ${prefix}/gfxblacklist.txt ]; then if hwmatch ${prefix}/gfxblacklist.txt 3; then if [ ${match} = 0 ]; then set linux_gfx_mode=keep else set linux_gfx_mode=text fi else set linux_gfx_mode=text fi else set linux_gfx_mode=keep fi else set linux_gfx_mode=text fi export linux_gfx_mode if [ "$linux_gfx_mode" != "text" ]; then load_video; fi menuentry 'Ubuntu, with Linux 3.2.0-24-generic' --class ubuntu --class gnu-linux --class gnu --class os { recordfail gfxmode $linux_gfx_mode insmod gzio insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e linux /boot/vmlinuz-3.2.0-24-generic root=UUID=6bc1b599-ad4b-403c-a155-a5bc81211f5e ro quiet splash $vt_handoff initrd /boot/initrd.img-3.2.0-24-generic } menuentry 'Ubuntu, with Linux 3.2.0-24-generic (recovery mode)' --class ubuntu --class gnu-linux --class gnu --class os { recordfail insmod gzio insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e echo 'Loading Linux 3.2.0-24-generic ...' linux /boot/vmlinuz-3.2.0-24-generic root=UUID=6bc1b599-ad4b-403c-a155-a5bc81211f5e ro recovery nomodeset echo 'Loading initial ramdisk ...' initrd /boot/initrd.img-3.2.0-24-generic } submenu "Previous Linux versions" { menuentry 'Ubuntu, with Linux 3.0.0-19-generic' --class ubuntu --class gnu-linux --class gnu --class os { recordfail gfxmode $linux_gfx_mode insmod gzio insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e linux /boot/vmlinuz-3.0.0-19-generic root=UUID=6bc1b599-ad4b-403c-a155-a5bc81211f5e ro quiet splash $vt_handoff initrd /boot/initrd.img-3.0.0-19-generic } menuentry 'Ubuntu, with Linux 3.0.0-19-generic (recovery mode)' --class ubuntu --class gnu-linux --class gnu --class os { recordfail insmod gzio insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e echo 'Loading Linux 3.0.0-19-generic ...' linux /boot/vmlinuz-3.0.0-19-generic root=UUID=6bc1b599-ad4b-403c-a155-a5bc81211f5e ro recovery nomodeset echo 'Loading initial ramdisk ...' initrd /boot/initrd.img-3.0.0-19-generic } } ### END /etc/grub.d/10_linux ### ### BEGIN /etc/grub.d/20_linux_xen ### ### END /etc/grub.d/20_linux_xen ### ### BEGIN /etc/grub.d/20_memtest86+ ### menuentry "Memory test (memtest86+)" { insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e linux16 /boot/memtest86+.bin } menuentry "Memory test (memtest86+, serial console 115200)" { insmod part_msdos insmod ext2 set root='(hd1,msdos3)' search --no-floppy --fs-uuid --set=root 6bc1b599-ad4b-403c-a155-a5bc81211f5e linux16 /boot/memtest86+.bin console=ttyS0,115200n8 } ### END /etc/grub.d/20_memtest86+ ### ### BEGIN /etc/grub.d/30_os-prober ### menuentry "Windows 7 (loader) (on /dev/sda3)" --class windows --class os { insmod part_msdos insmod ntfs set root='(hd0,msdos3)' search --no-floppy --fs-uuid --set=root 98DC5E54DC5E2D2E chainloader +1 } menuentry "Microsoft Windows XP Embedded (on /dev/sda5)" --class windows --class os { insmod part_msdos insmod fat set root='(hd0,msdos5)' search --no-floppy --fs-uuid --set=root 7061-9DF5 drivemap -s (hd0) ${root} chainloader +1 } ### END /etc/grub.d/30_os-prober ### ### BEGIN /etc/grub.d/40_custom ### # This file provides an easy way to add custom menu entries. Simply type the # menu entries you want to add after this comment. Be careful not to change # the 'exec tail' line above. ### END /etc/grub.d/40_custom ### ### BEGIN /etc/grub.d/41_custom ### if [ -f $prefix/custom.cfg ]; then source $prefix/custom.cfg; fi ### END /etc/grub.d/41_custom ### =============================== sdb3/etc/fstab: ================================ # /etc/fstab: static file system information. # # Use 'blkid' to print the universally unique identifier for a # device; this may be used with UUID= as a more robust way to name devices # that works even if disks are added and removed. See fstab(5). # # <file system> <mount point> <type> <options> <dump> <pass> proc /proc proc nodev,noexec,nosuid 0 0 # / was on /dev/sdb3 during installation UUID=6bc1b599-ad4b-403c-a155-a5bc81211f5e / ext4 errors=remount-ro 0 1 # /home was on /dev/sdb4 during installation UUID=58e2b257-8608-4b11-b20b-dc162bb80b62 /home ext4 defaults,user_xattr 0 2 # swap was on /dev/sdb2 during installation UUID=1ca45f3f-f888-43d1-8137-02699597189a none swap sw 0 0 =================== sdb3: Location of files loaded by Grub: ==================== GiB - GB File Fragment(s) = boot/grub/core.img 1 = boot/grub/grub.cfg 1 = boot/initrd.img-3.0.0-19-generic 2 = boot/initrd.img-3.2.0-24-generic 2 = boot/vmlinuz-3.0.0-19-generic 2 = boot/vmlinuz-3.2.0-24-generic 1 = vmlinuz 1 = vmlinuz.old 2 =========================== sdc1/boot/grub/grub.cfg: =========================== if loadfont /boot/grub/font.pf2 ; then set gfxmode=auto insmod efi_gop insmod efi_uga insmod gfxterm terminal_output gfxterm fi set menu_color_normal=white/black set menu_color_highlight=black/light-gray menuentry "Try Ubuntu without installing" { set gfxpayload=keep linux /casper/vmlinuz file=/cdrom/preseed/ubuntu.seed boot=casper quiet splash -- initrd /casper/initrd.lz } menuentry "Install Ubuntu" { set gfxpayload=keep linux /casper/vmlinuz file=/cdrom/preseed/ubuntu.seed boot=casper only-ubiquity quiet splash -- initrd /casper/initrd.lz } menuentry "Check disc for defects" { set gfxpayload=keep linux /casper/vmlinuz boot=casper integrity-check quiet splash -- initrd /casper/initrd.lz } ========================= sdc1/syslinux/syslinux.cfg: ========================== # D-I config version 2.0 include menu.cfg default vesamenu.c32 prompt 0 timeout 50 # If you would like to use the new menu and be presented with the option to install or run from USB at startup, remove # from the following line. This line was commented out (by request of many) to allow the old menu to be presented and to enable booting straight into the Live Environment! # ui gfxboot bootlogo =================== sdc1: Location of files loaded by Grub: ==================== GiB - GB File Fragment(s) ?? = ?? boot/grub/grub.cfg 0 ================= sdc1: Location of files loaded by Syslinux: ================== GiB - GB File Fragment(s) ?? = ?? ldlinux.sys 1 ?? = ?? syslinux/chain.c32 1 ?? = ?? syslinux/gfxboot.c32 1 ?? = ?? syslinux/syslinux.cfg 0 ?? = ?? syslinux/vesamenu.c32 1 ============== sdc1: Version of COM32(R) files used by Syslinux: =============== syslinux/chain.c32 : COM32R module (v4.xx) syslinux/gfxboot.c32 : COM32R module (v4.xx) syslinux/vesamenu.c32 : COM32R module (v4.xx) =============================== StdErr Messages: =============================== xz: (stdin): Compressed data is corrupt xz: (stdin): Compressed data is corrupt awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in awk: cmd. line:36: Math support is not compiled in ./bootinfoscript: line 1646: [: 2.73495e+09: integer expression expected

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  • When I shutdown the computer, it restarts

    - by Prabu
    I am unable to shutdown. Whenever I try to shutdown, it reboots. I am running Ubuntu 12.10. I have run the boot-repair and this is the result: Boot Info Script 0.61.full + Boot-Repair extra info [Boot-Info November 20th 2012] ============================= Boot Info Summary: =============================== => Grub2 (v2.00) is installed in the MBR of /dev/sda and looks at sector 1 of the same hard drive for core.img. core.img is at this location and looks in partition 1 for (,msdos1)/boot/grub. sda1: __________________________________________________________________________ File system: ext4 Boot sector type: - Boot sector info: Operating System: Ubuntu 12.10 Boot files: /boot/grub/grub.cfg /etc/fstab /boot/grub/i386-pc/core.img sda2: __________________________________________________________________________ File system: Extended Partition Boot sector type: - Boot sector info: sda5: __________________________________________________________________________ File system: swap Boot sector type: - Boot sector info: ============================ Drive/Partition Info: ============================= Drive: sda _____________________________________________________________________ Disk /dev/sda: 1000.2 GB, 1000204886016 bytes 255 heads, 63 sectors/track, 121601 cylinders, total 1953525168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 4096 bytes Partition Boot Start Sector End Sector # of Sectors Id System /dev/sda1 * 2,048 1,936,809,983 1,936,807,936 83 Linux /dev/sda2 1,936,812,030 1,953,523,711 16,711,682 5 Extended /dev/sda5 1,936,812,032 1,953,523,711 16,711,680 82 Linux swap / Solaris "blkid" output: ________________________________________________________________ Device UUID TYPE LABEL /dev/loop0 squashfs /dev/sda1 229a5484-7659-4ce1-98ce-2f05f61a1ffa ext4 /dev/sda5 6c6dca25-ab67-4de4-8602-26fdb6154781 swap /dev/sr0 iso9660 Ubuntu 12.10 amd64 ================================ Mount points: ================================= Device Mount_Point Type Options /dev/loop0 /rofs squashfs (ro,noatime) /dev/sr0 /cdrom iso9660 (ro,noatime) =========================== sda1/boot/grub/grub.cfg: =========================== -------------------------------------------------------------------------------- # # DO NOT EDIT THIS FILE # # It is automatically generated by grub-mkconfig using templates # from /etc/grub.d and settings from /etc/default/grub # ### BEGIN /etc/grub.d/00_header ### if [ -s $prefix/grubenv ]; then set have_grubenv=true load_env fi set default="0" if [ x"${feature_menuentry_id}" = xy ]; then menuentry_id_option="--id" else menuentry_id_option="" fi export menuentry_id_option if [ "${prev_saved_entry}" ]; then set saved_entry="${prev_saved_entry}" save_env saved_entry set prev_saved_entry= save_env prev_saved_entry set boot_once=true fi function savedefault { if [ -z "${boot_once}" ]; then saved_entry="${chosen}" save_env saved_entry fi } function recordfail { set recordfail=1 if [ -n "${have_grubenv}" ]; then if [ -z "${boot_once}" ]; then save_env recordfail; fi; fi } function load_video { if [ x$feature_all_video_module = xy ]; then insmod all_video else insmod efi_gop insmod efi_uga insmod ieee1275_fb insmod vbe insmod vga insmod video_bochs insmod video_cirrus fi } if [ x$feature_default_font_path = xy ] ; then font=unicode else insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi font="/usr/share/grub/unicode.pf2" fi if loadfont $font ; then set gfxmode=auto load_video insmod gfxterm set locale_dir=$prefix/locale set lang=en_US insmod gettext fi terminal_output gfxterm if [ "${recordfail}" = 1 ]; then set timeout=10 else set timeout=10 fi ### END /etc/grub.d/00_header ### ### BEGIN /etc/grub.d/05_debian_theme ### set menu_color_normal=white/black set menu_color_highlight=black/light-gray if background_color 44,0,30; then clear fi ### END /etc/grub.d/05_debian_theme ### ### BEGIN /etc/grub.d/10_linux ### function gfxmode { set gfxpayload="${1}" if [ "${1}" = "keep" ]; then set vt_handoff=vt.handoff=7 else set vt_handoff= fi } if [ "${recordfail}" != 1 ]; then if [ -e ${prefix}/gfxblacklist.txt ]; then if hwmatch ${prefix}/gfxblacklist.txt 3; then if [ ${match} = 0 ]; then set linux_gfx_mode=keep else set linux_gfx_mode=text fi else set linux_gfx_mode=text fi else set linux_gfx_mode=keep fi else set linux_gfx_mode=text fi export linux_gfx_mode if [ "${linux_gfx_mode}" != "text" ]; then load_video; fi menuentry 'Ubuntu' --class ubuntu --class gnu-linux --class gnu --class os $menuentry_id_option 'gnulinux-simple-229a5484-7659-4ce1-98ce-2f05f61a1ffa' { recordfail gfxmode $linux_gfx_mode insmod gzio insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi linux /boot/vmlinuz-3.5.0-19-generic root=UUID=229a5484-7659-4ce1-98ce-2f05f61a1ffa ro quiet splash acpi=force $vt_handoff initrd /boot/initrd.img-3.5.0-19-generic } submenu 'Advanced options for Ubuntu' $menuentry_id_option 'gnulinux-advanced-229a5484-7659-4ce1-98ce-2f05f61a1ffa' { menuentry 'Ubuntu, with Linux 3.5.0-19-generic' --class ubuntu --class gnu-linux --class gnu --class os $menuentry_id_option 'gnulinux-3.5.0-19-generic-advanced-229a5484-7659-4ce1-98ce-2f05f61a1ffa' { recordfail gfxmode $linux_gfx_mode insmod gzio insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi echo 'Loading Linux 3.5.0-19-generic ...' linux /boot/vmlinuz-3.5.0-19-generic root=UUID=229a5484-7659-4ce1-98ce-2f05f61a1ffa ro quiet splash acpi=force $vt_handoff echo 'Loading initial ramdisk ...' initrd /boot/initrd.img-3.5.0-19-generic } menuentry 'Ubuntu, with Linux 3.5.0-19-generic (recovery mode)' --class ubuntu --class gnu-linux --class gnu --class os $menuentry_id_option 'gnulinux-3.5.0-19-generic-recovery-229a5484-7659-4ce1-98ce-2f05f61a1ffa' { recordfail insmod gzio insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi echo 'Loading Linux 3.5.0-19-generic ...' linux /boot/vmlinuz-3.5.0-19-generic root=UUID=229a5484-7659-4ce1-98ce-2f05f61a1ffa ro recovery nomodeset echo 'Loading initial ramdisk ...' initrd /boot/initrd.img-3.5.0-19-generic } menuentry 'Ubuntu, with Linux 3.5.0-17-generic' --class ubuntu --class gnu-linux --class gnu --class os $menuentry_id_option 'gnulinux-3.5.0-17-generic-advanced-229a5484-7659-4ce1-98ce-2f05f61a1ffa' { recordfail gfxmode $linux_gfx_mode insmod gzio insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi echo 'Loading Linux 3.5.0-17-generic ...' linux /boot/vmlinuz-3.5.0-17-generic root=UUID=229a5484-7659-4ce1-98ce-2f05f61a1ffa ro quiet splash acpi=force $vt_handoff echo 'Loading initial ramdisk ...' initrd /boot/initrd.img-3.5.0-17-generic } menuentry 'Ubuntu, with Linux 3.5.0-17-generic (recovery mode)' --class ubuntu --class gnu-linux --class gnu --class os $menuentry_id_option 'gnulinux-3.5.0-17-generic-recovery-229a5484-7659-4ce1-98ce-2f05f61a1ffa' { recordfail insmod gzio insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi echo 'Loading Linux 3.5.0-17-generic ...' linux /boot/vmlinuz-3.5.0-17-generic root=UUID=229a5484-7659-4ce1-98ce-2f05f61a1ffa ro recovery nomodeset echo 'Loading initial ramdisk ...' initrd /boot/initrd.img-3.5.0-17-generic } } ### END /etc/grub.d/10_linux ### ### BEGIN /etc/grub.d/20_linux_xen ### ### END /etc/grub.d/20_linux_xen ### ### BEGIN /etc/grub.d/20_memtest86+ ### menuentry "Memory test (memtest86+)" { insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi linux16 /boot/memtest86+.bin } menuentry "Memory test (memtest86+, serial console 115200)" { insmod part_msdos insmod ext2 set root='hd0,msdos1' if [ x$feature_platform_search_hint = xy ]; then search --no-floppy --fs-uuid --set=root --hint-bios=hd0,msdos1 --hint-efi=hd0,msdos1 --hint-baremetal=ahci0,msdos1 229a5484-7659-4ce1-98ce-2f05f61a1ffa else search --no-floppy --fs-uuid --set=root 229a5484-7659-4ce1-98ce-2f05f61a1ffa fi linux16 /boot/memtest86+.bin console=ttyS0,115200n8 } ### END /etc/grub.d/20_memtest86+ ### ### BEGIN /etc/grub.d/30_os-prober ### ### END /etc/grub.d/30_os-prober ### ### BEGIN /etc/grub.d/30_uefi-firmware ### ### END /etc/grub.d/30_uefi-firmware ### ### BEGIN /etc/grub.d/40_custom ### # This file provides an easy way to add custom menu entries. Simply type the # menu entries you want to add after this comment. Be careful not to change # the 'exec tail' line above. ### END /etc/grub.d/40_custom ### ### BEGIN /etc/grub.d/41_custom ### if [ -f ${config_directory}/custom.cfg ]; then source ${config_directory}/custom.cfg elif [ -z "${config_directory}" -a -f $prefix/custom.cfg ]; then source $prefix/custom.cfg; fi ### END /etc/grub.d/41_custom ### -------------------------------------------------------------------------------- =============================== sda1/etc/fstab: ================================ -------------------------------------------------------------------------------- # /etc/fstab: static file system information. # # Use 'blkid' to print the universally unique identifier for a # device; this may be used with UUID= as a more robust way to name devices # that works even if disks are added and removed. See fstab(5). # # <file system> <mount point> <type> <options> <dump> <pass> # / was on /dev/sda1 during installation UUID=229a5484-7659-4ce1-98ce-2f05f61a1ffa / ext4 errors=remount-ro 0 1 # swap was on /dev/sda5 during installation UUID=6c6dca25-ab67-4de4-8602-26fdb6154781 none swap sw 0 0 -------------------------------------------------------------------------------- =================== sda1: Location of files loaded by Grub: ==================== GiB - GB File Fragment(s) 200.155235291 = 214.915047424 boot/grub/grub.cfg 1 40.280788422 = 43.251167232 boot/initrd.img-3.5.0-17-generic 1 2.468288422 = 2.650304512 boot/initrd.img-3.5.0-19-generic 1 200.149234772 = 214.908604416 boot/vmlinuz-3.5.0-17-generic 1 1.990135193 = 2.136891392 boot/vmlinuz-3.5.0-19-generic 1 2.468288422 = 2.650304512 initrd.img 1 1.990135193 = 2.136891392 vmlinuz 1 1.990135193 = 2.136891392 vmlinuz.old 1 =============================== StdErr Messages: =============================== cat: write error: Broken pipe File descriptor 8 (/proc/6297/mounts) leaked on lvscan invocation. Parent PID 13390: bash No volume groups found ADDITIONAL INFORMATION : =================== log of boot-repair 2012-12-17__01h53 =================== boot-repair version : 3.197~ppa1~quantal boot-sav version : 3.197~ppa1~quantal glade2script version : 3.2.2~ppa45~quantal boot-sav-extra version : 3.197~ppa1~quantal boot-repair is executed in live-session (Ubuntu 12.10, quantal, Ubuntu, x86_64) CPU op-mode(s): 32-bit, 64-bit file=/cdrom/preseed/ubuntu.seed boot=casper initrd=/casper/initrd.lz quiet splash -- maybe-ubiquity =================== os-prober: /dev/sda1:Ubuntu 12.10 (12.10):Ubuntu:linux =================== blkid: /dev/loop0: TYPE="squashfs" /dev/sr0: LABEL="Ubuntu 12.10 amd64" TYPE="iso9660" /dev/sda1: UUID="229a5484-7659-4ce1-98ce-2f05f61a1ffa" TYPE="ext4" /dev/sda5: UUID="6c6dca25-ab67-4de4-8602-26fdb6154781" TYPE="swap" 1 disks with OS, 1 OS : 1 Linux, 0 MacOS, 0 Windows, 0 unknown type OS. Warning: extended partition does not start at a cylinder boundary. DOS and Linux will interpret the contents differently. =================== sda1/etc/default/grub : # If you change this file, run 'update-grub' afterwards to update # /boot/grub/grub.cfg. # For full documentation of the options in this file, see: # info -f grub -n 'Simple configuration' GRUB_DEFAULT=0 GRUB_HIDDEN_TIMEOUT=0 GRUB_HIDDEN_TIMEOUT_QUIET=true GRUB_TIMEOUT=10 GRUB_DISTRIBUTOR=`lsb_release -i -s 2> /dev/null || echo Debian` GRUB_CMDLINE_LINUX_DEFAULT="quiet splash acpi=force" GRUB_CMDLINE_LINUX="" # Uncomment to enable BadRAM filtering, modify to suit your needs # This works with Linux (no patch required) and with any kernel that obtains # the memory map information from GRUB (GNU Mach, kernel of FreeBSD ...) #GRUB_BADRAM="0x01234567,0xfefefefe,0x89abcdef,0xefefefef" # Uncomment to disable graphical terminal (grub-pc only) #GRUB_TERMINAL=console # The resolution used on graphical terminal # note that you can use only modes which your graphic card supports via VBE # you can see them in real GRUB with the command `vbeinfo' #GRUB_GFXMODE=640x480 # Uncomment if you don't want GRUB to pass "root=UUID=xxx" parameter to Linux #GRUB_DISABLE_LINUX_UUID=true # Uncomment to disable generation of recovery mode menu entries #GRUB_DISABLE_RECOVERY="true" # Uncomment to get a beep at grub start #GRUB_INIT_TUNE="480 440 1" =================== sda1/etc/grub.d/ : drwxr-xr-x 2 root root 4096 Oct 17 14:59 grub.d total 72 -rwxr-xr-x 1 root root 7541 Oct 14 17:36 00_header -rwxr-xr-x 1 root root 5488 Oct 4 09:30 05_debian_theme -rwxr-xr-x 1 root root 10891 Oct 14 17:36 10_linux -rwxr-xr-x 1 root root 10258 Oct 14 17:36 20_linux_xen -rwxr-xr-x 1 root root 1688 Oct 11 14:10 20_memtest86+ -rwxr-xr-x 1 root root 10976 Oct 14 17:36 30_os-prober -rwxr-xr-x 1 root root 1426 Oct 14 17:36 30_uefi-firmware -rwxr-xr-x 1 root root 214 Oct 14 17:36 40_custom -rwxr-xr-x 1 root root 216 Oct 14 17:36 41_custom -rw-r--r-- 1 root root 483 Oct 14 17:36 README =================== UEFI/Legacy mode: This live-session is not in EFI-mode. SecureBoot maybe enabled. =================== PARTITIONS & DISKS: sda1 : sda, not-sepboot, grubenv-ok grub2, grub-pc , update-grub, 64, with-boot, is-os, not--efi--part, fstab-without-boot, fstab-without-efi, no-nt, no-winload, no-recov-nor-hid, no-bmgr, notwinboot, apt-get, grub-install, with--usr, fstab-without-usr, not-sep-usr, standard, farbios, /mnt/boot-sav/sda1. sda : not-GPT, BIOSboot-not-needed, has-no-EFIpart, not-usb, has-os, 2048 sectors * 512 bytes =================== parted -l: Model: ATA ST1000DM003-1CH1 (scsi) Disk /dev/sda: 1000GB Sector size (logical/physical): 512B/4096B Partition Table: msdos Number Start End Size Type File system Flags 1 1049kB 992GB 992GB primary ext4 boot 2 992GB 1000GB 8556MB extended 5 992GB 1000GB 8556MB logical linux-swap(v1) Warning: Unable to open /dev/sr0 read-write (Read-only file system). /dev/sr0 has been opened read-only. Error: Can't have a partition outside the disk! =================== parted -lm: BYT; /dev/sda:1000GB:scsi:512:4096:msdos:ATA ST1000DM003-1CH1; 1:1049kB:992GB:992GB:ext4::boot; 2:992GB:1000GB:8556MB:::; 5:992GB:1000GB:8556MB:linux-swap(v1)::; Warning: Unable to open /dev/sr0 read-write (Read-only file system). /dev/sr0 has been opened read-only. Error: Can't have a partition outside the disk! =================== mount: /cow on / type overlayfs (rw) proc on /proc type proc (rw,noexec,nosuid,nodev) sysfs on /sys type sysfs (rw,noexec,nosuid,nodev) udev on /dev type devtmpfs (rw,mode=0755) devpts on /dev/pts type devpts (rw,noexec,nosuid,gid=5,mode=0620) tmpfs on /run type tmpfs (rw,noexec,nosuid,size=10%,mode=0755) /dev/sr0 on /cdrom type iso9660 (ro,noatime) /dev/loop0 on /rofs type squashfs (ro,noatime) none on /sys/fs/fuse/connections type fusectl (rw) none on /sys/kernel/debug type debugfs (rw) none on /sys/kernel/security type securityfs (rw) tmpfs on /tmp type tmpfs (rw,nosuid,nodev) none on /run/lock type tmpfs (rw,noexec,nosuid,nodev,size=5242880) none on /run/shm type tmpfs (rw,nosuid,nodev) none on /run/user type tmpfs (rw,noexec,nosuid,nodev,size=104857600,mode=0755) gvfsd-fuse on /run/user/ubuntu/gvfs type fuse.gvfsd-fuse (rw,nosuid,nodev,user=ubuntu) /dev/sda1 on /mnt/boot-sav/sda1 type ext4 (rw) =================== ls: /sys/block/sda (filtered): alignment_offset bdi capability dev device discard_alignment events events_async events_poll_msecs ext_range holders inflight power queue range removable ro sda1 sda2 sda5 size slaves stat subsystem trace uevent /sys/block/sr0 (filtered): alignment_offset bdi capability dev device discard_alignment events events_async events_poll_msecs ext_range holders inflight power queue range removable ro size slaves stat subsystem trace uevent /dev (filtered): alarm ashmem autofs binder block bsg btrfs-control bus cdrom cdrw char console core cpu cpu_dma_latency disk dri dvd dvdrw ecryptfs fb0 fd full fuse fw0 hidraw0 hidraw1 hpet input kmsg kvm log mapper mcelog mei mem net network_latency network_throughput null oldmem port ppp psaux ptmx pts random rfkill rtc rtc0 sda sda1 sda2 sda5 sg0 sg1 shm snapshot snd sr0 stderr stdin stdout uinput urandom usb vga_arbiter vhost-net zero ls /dev/mapper: control =================== df -Th: Filesystem Type Size Used Avail Use% Mounted on /cow overlayfs 3.9G 100M 3.8G 3% / udev devtmpfs 3.9G 12K 3.9G 1% /dev tmpfs tmpfs 1.6G 864K 1.6G 1% /run /dev/sr0 iso9660 763M 763M 0 100% /cdrom /dev/loop0 squashfs 717M 717M 0 100% /rofs tmpfs tmpfs 3.9G 32K 3.9G 1% /tmp none tmpfs 5.0M 4.0K 5.0M 1% /run/lock none tmpfs 3.9G 176K 3.9G 1% /run/shm none tmpfs 100M 52K 100M 1% /run/user /dev/sda1 ext4 910G 26G 838G 3% /mnt/boot-sav/sda1 =================== fdisk -l: Disk /dev/sda: 1000.2 GB, 1000204886016 bytes 255 heads, 63 sectors/track, 121601 cylinders, total 1953525168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 4096 bytes I/O size (minimum/optimal): 4096 bytes / 4096 bytes Disk identifier: 0x000da1e9 Device Boot Start End Blocks Id System /dev/sda1 * 2048 1936809983 968403968 83 Linux /dev/sda2 1936812030 1953523711 8355841 5 Extended Partition 2 does not start on physical sector boundary. /dev/sda5 1936812032 1953523711 8355840 82 Linux swap / Solaris Partition outside the disk detected. =================== Recommended repair Recommended-Repair This setting will reinstall the grub2 of sda1 into the MBR of sda. Additional repair will be performed: unhide-bootmenu-10s Unhide GRUB boot menu in sda1/etc/default/grub grub-install (GRUB) 2.00-7ubuntu11,grub-install (GRUB) 2. Reinstall the GRUB of sda1 into the MBR of sda Installation finished. No error reported. grub-install /dev/sda: exit code of grub-install /dev/sda:0 chroot /mnt/boot-sav/sda1 update-grub Generating grub.cfg ... Found linux image: /boot/vmlinuz-3.5.0-19-generic Found initrd image: /boot/initrd.img-3.5.0-19-generic Found linux image: /boot/vmlinuz-3.5.0-17-generic Found initrd image: /boot/initrd.img-3.5.0-17-generic Found memtest86+ image: /boot/memtest86+.bin Unhide GRUB boot menu in sda1/boot/grub/grub.cfg Boot successfully repaired. You can now reboot your computer.

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  • Understanding the value of Customer Experience & Loyalty for the Telecommunications Industry

    - by raul.goycoolea
    Worried by economic woes and market forces, especially in mature markets, communications service providers (CSPs) increasingly focus on improving customer experience. In fact, it seems difficult to find a major message by a C-level executive in the developed world that does not include something on "meeting and exceeding customers' needs". Frequently in customer satisfaction studies by prominent firms, CSPs fall short of the leadership demonstrated by other industries that take customer-centric approaches to their bottom-line strategies. Consider the following:Despite the continued impact of global economic crisis, in July 2010, Apple Computer posted record revenue and net quarterly profit. Those who attribute the results primarily to the iPhone 4 launch should note that Apple also shipped around 30% more Macintosh computers than the same period the previous year. Even sales of the iPod line increased by 8% in a highly commoditized, shrinking media player market. Finally, Apple began selling iPads during the quarter, with total sales of more than 3 million units. What does Apple have that the others lack? Well, some great products (and services) to be sure, but it also excels at customer service and support, marketing, and distribution, and has one of the strongest brands globally. Its products are useful, simple to use, easy to acquire and augment, high quality, and considered very cool. They also evoke such an emotional response from many of Apple's customers, which they turn up their noses at competitive products.In other words, Apple appears to have mastered virtually every aspect of customer experience and the resultant loyalty of its customer base - even in difficult financial times. Through that unwavering customer focus, Apple continues to drive its revenues and profits to new heights. Other customer loyalty leaders like Wal-Mart, Google, Toyota and Honda are also doing well by focusing on customer experience as an essential driver of profitability. Service providers should note this performance and ask themselves how they might leverage the same principles to increase their own profitability. After all, that is what customer experience and loyalty are all about: profitability.To successfully manage all the critical touch points of customer experience, CSPs must shun the one-size-fits-all approach. They can no longer afford to view customer service fundamentally as an act of altruism - which mentality dates back to the industry's civil service days, when CSPs were typically government organizations that were critical to economic development and public safety.As regulators and public officials have pushed, and continue to push, service providers to new heights of reliability - using incentives and punishments - most CSPs already have some of the fundamental building blocks of customer service in place. Yet despite that history and experience, service providers still lag other industries in providing what is seen as good customer service.As we observed in the TMF's 2009 Insights Research report, Customer Experience Management: Driving Loyalty & Profitability there has been resurgence in interest by CSPs. More and more of them have stated ambitions to catch up other industries, and they are realizing that good customer service is a powerful strategy for increasing business performance and profitability, not an act of good will.CSPs are recognizing the connection between customer experience and profitability, as demonstrated in many studies. For example, according to research by Bain & Company, a 5 percent improvement in customer retention rates can yield as much as a 75 percent increase in profits for companies across a range of industries.After decades of customer experience strategy formulation, Bain partner and business author, Frederick Reichheld, considers "would you recommend us to a friend?" as the ultimate question for a customer. How many times have you or your friends recommended an iPod, iPhone or a Mac? What do your children recommend to their peers? Their peers to them?There are certain steps service providers have to take to create more personalized relationships with their customers, as well as reduce churn and increase profitability, all while becoming leaner and more agile. First, they have to define customer experience, we define it as the result of the sum of observations, perceptions, thoughts and feelings arising from interactions and relationships between customers and their service provider(s). Virtually every customer touch point - whether directly or indirectly linked to service providers and their partners - contributes to customer perception, satisfaction, loyalty, and ultimately profitability. Gaining leadership in customer experience and satisfaction will not be a simple task, as it is affected by virtually every customer-facing aspect of the service provider, and in turn impacts the service provider deeply - especially on the all-important bottom line. The scope of issues affecting customer experience is complex and dynamic.With new services, devices and applications extending the basis of customer experience to domains beyond the direct control of the service provider, it is likely to increase in complexity and dynamism.Customer loyalty = increased profitsAs stated earlier, customer experience programs are not fundamentally altruistic exercises, but a strategic means of improving competitiveness and profitability in the short and long term. Loyalty is essential to deriving long term profits from customers.Some of the earliest loyalty programs date back to the 1930s, when packaged goods companies offered embedded coupons for rewards to buyers, and eventually retail chains began offering reward programs to frequent shoppers. These programs continued for decades but were leapfrogged in the 1980s by more aggressive programs from the airlines.This movement was led by American Airlines, which launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer scheme. It was the first to reward frequent fliers with notional air miles that could be accumulated and later redeemed for free travel. Figure 1: Opportunities example of Customer loyalty driven profitOther airlines and travel providers were quick to grasp the incredible value of providing customers with an incentive to use their company exclusively. Within a few years, dozens of travel industry companies launched similar initiatives and now loyalty programs are achieving near-ubiquity in many service industries, especially those in which it is difficult to differentiate offerings by product attributes.The belief is that increased profitability will result from customer retention efforts because:•    The cost of acquisition occurs only at the beginning of a relationship: the longer the relationship, the lower the amortized cost;•    Account maintenance costs decline as a percentage of total costs, or as a percentage of revenue, over the lifetime of the relationship;•    Long term customers tend to be less inclined to switch and less price sensitive which can result in stable unit sales volume and increases in dollar-sales volume;•    Long term customers may initiate word-of-mouth promotions and referrals, which cost the company nothing and arguably are the most effective form of advertising;•    Long-term customers are more likely to buy ancillary products and higher margin supplemental products;•    Long term customers tend to be satisfied with their relationship with the company and are less likely to switch to competitors, making market entry or competitors gaining market share difficult;•    Regular customers tend to be less expensive to service, as they are familiar with the processes involved, require less 'education', and are consistent in their order placement;•    Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. Figure 2: The virtuous circle of customer loyaltyFigure 2 represents a high-level example of a virtuous cycle driven by customer satisfaction and loyalty, depicting how superiority in product and service offerings, as well as strong customer support by competent employees, lead to higher sales and ultimately profitability. As stated above, this is not a new concept, but succeeding with it is difficult. It has eluded many a company driven to achieve profitability goals. Of course, for this circle to be virtuous, the customer relationship(s) must be profitable.Trying to maintain the loyalty of unprofitable customers is not a viable business strategy. It is, therefore, important that marketers can assess the profitability of each customer (or customer segment), and either improve or terminate relationships that are not profitable. This means each customer's 'relationship costs' must be understood and compared to their 'relationship revenue'. Customer lifetime value (CLV) is the most commonly used metric here, as it is generally accepted as a representation of exactly how much each customer is worth in monetary terms, and therefore a determinant of exactly how much a service provider should be willing to spend to acquire or retain that customer.CLV models make several simplifying assumptions and often involve the following inputs:•    Churn rate represents the percentage of customers who end their relationship with a company in a given period;•    Retention rate is calculated by subtracting the churn rate percentage from 100;•    Period/horizon equates to the units of time into which a customer relationship can be divided for analysis. A year is the most commonly used period for this purpose. Customer lifetime value is a multi-period calculation, often projecting three to seven years into the future. In practice, analysis beyond this point is viewed as too speculative to be reliable. The model horizon is the number of periods used in the calculation;•    Periodic revenue is the amount of revenue collected from a customer in a given period (though this is often extended across multiple periods into the future to understand lifetime value), such as usage revenue, revenues anticipated from cross and upselling, and often some weighting for referrals by a loyal customer to others; •    Retention cost describes the amount of money the service provider must spend, in a given period, to retain an existing customer. Again, this is often forecast across multiple periods. Retention costs include customer support, billing, promotional incentives and so on;•    Discount rate means the cost of capital used to discount future revenue from a customer. Discounting is an advanced method used in more sophisticated CLV calculations;•    Profit margin is the projected profit as a percentage of revenue for the period. This may be reflected as a percentage of gross or net profit. Again, this is generally projected across the model horizon to understand lifetime value.A strong focus on managing these inputs can help service providers realize stronger customer relationships and profits, but there are some obstacles to overcome in achieving accurate calculations of CLV, such as the complexity of allocating costs across the customer base. There are many costs that serve all customers which must be properly allocated across the base, and often a simple proportional allocation across the whole base or a segment may not accurately reflect the true cost of serving that customer;  This is made worse by the fragmentation of customer information, which is likely to be across a variety of product or operations groups, and may be difficult to aggregate due to different representations.In addition, there is the complexity of account relationships and structures to take into consideration. Complex account structures may not be understood or properly represented. For example, a profitable customer may have a separate account for a second home or another family member, which may appear to be unprofitable. If the service provider cannot relate the two accounts, CLV is not properly represented and any resultant cancellation of the apparently unprofitable account may result in the customer churning from the profitable one.In summary, if service providers are to realize strong customer relationships and their attendant profits, there must be a very strong focus on data management. This needs to be coupled with analytics that help business managers and those who work in customer-facing functions offer highly personalized solutions to customers, while maintaining profitability for the service provider. It's clear that acquiring new customers is expensive. Advertising costs, campaign management expenses, promotional service pricing and discounting, and equipment subsidies make a serious dent in a new customer's profitability. That is especially true given the rising subsidies for Smartphone users, which service providers hope will result in greater profits from profits from data services profitability in future.  The situation is made worse by falling prices and greater competition in mature markets.Customer acquisition through industry consolidation isn't cheap either. A North American service provider spent about $2,000 per subscriber in its acquisition of a smaller company earlier this year. While this has allowed it to leapfrog to become the largest mobile service provider in the country, it required a total investment of more than $28 billion (including assumption of the acquiree's debt).While many operating cost synergies clearly made this deal more attractive to the acquiring company, this is certainly an expensive way to acquire customers: the cost per subscriber in this case is not out of line with the prices others have paid for acquisitions.While growth by acquisition certainly increases overall revenues, it often creates tremendous challenges for profitability. Organic growth through increased customer loyalty and retention is a more effective driver of profit, as well as a stronger predictor of future profitability. Service providers, especially those in mature markets, are increasingly recognizing this and taking steps toward a creating a more personalized, flexible and satisfying experience for their customers.In summary, the clearest path to profitability for companies in virtually all industries is through customer retention and maximization of lifetime value. Service providers would do well to recognize this and focus attention on profitable customer relationships.

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