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• Is there any simple game that involves psychological factors?

  - by Roman

  I need to find a simple game in which several people need to interact with each other. The game should be simple for an analysis (it should be simple to describe what happens in the game, what players did). Because of the last reason, the video games are not appropriate for my purposes. I am thinking of a simple, schematic, strategic game where people can make a limited set of simple moves. Moreover, the moves of the game should be conditioned not only by a pure logic (like in chess or go). The behavior in the game should depend on psychological factors, on relations between people. In more details, I think it should be a cooperation game where people make their decisions based on mutual trust. It would be nice if players can express punishment and forgiveness in the game. Does anybody knows a game that is close to what I have described above? ADDED I need to add that I need a game where actions of players are simple and easy to formalize. Because of that I cannot use verbal games (where communication between players is important). By simple actions I understand, for example, moves on the board from one position to another one, or passing chips from one player to another one and so on.

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• How does one network at software conferences?

  - by Billy ONeal

  Well... I'm still at Microsoft TechEd -- and the response to my last question was overwhelmingly "networking is the most useful part of software conferences". Problem: I have no idea how to even approach that task. I've always been kind of an introvert. At school and at work I've generally not had issues because there are enough extroverts around that approach me that I've made some awesome friends over the years. However, at conferences, it seems most are introverted like myself, and those who aren't seem to be salespeople. The couple of times I've felt okay approaching people it's been after a session where there's been healthy discussion throughout the whole room, and just when I get the nerve to go up and talk to some people, they leave and go on to other things. Are there books I can read? Advice I can take? Anything as far as approaching people one does not know? 'Cause every time I try I just feel like an awkward mess. :( (Oddly enough, I don't have problems speaking to a group of people -- it's the one-on-one things that trip me up :P) (Oh, and by the way, if anyone from here is also there and would like to meet to talk about things, I'm game :P)

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• Office design and layout for agile development

  - by Adam Eberbach

  (moved from stackoverflow) I have found lot of discussions here on about which keyboard, desk, light or colored background is best - but I can't find one addressing the layout of the whole office. We are a company with about 20 employees moving to a new place, something larger. There are two main development practices going on here with regular combination, the back end people often needing to work with the mobile people to arrange web services. There are about twice as many back end people as mobile people. About half of the back end developers are working on-site at any time and while they are almost never all in the office at once at least 5-10 spaces need to be provided - so most of the time the two groups are about equal. We have the chance to arrange desks, partitions and possibly even walls to make the space good. There won't be cash for dot-com frills like catering or massages but now's the time to be planning to avoid ending up with a bunch of desks in a long line. Joel on Software's Bionic Office is an article I've remembered from way back and it has some good ideas but I* (and more importantly the company's owners) are not completely sold on the privacy idea in an environment where we are supposed to be collaborating. This is another great link - The Ultimate Software Development Office Layout - I hadn't even remembered enclosed meeting rooms until reading this. Does the private office stand in the way of agile development? Is the scrum enough forced contact and if you need to bug someone you should need to get up and knock on their door? What design layouts can you point to and why would you recommend them? *I'm not against closed offices at all but would be happy if some other solution can do just as well. If it can't... well, that's what this question is all about.

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• How to add admin users in 389 LDAP, fedora directory server

  - by chandank

  I want to create couple of Admin users who have access to create/delete users on a particular group/Organization Unit. For example, User: uid=testadmin, ou=people, dc=my,dc=net Should have access to create new users/delete users under ou=People,dc=my,dc=net I tried with below ACI but did not work (target = "ldap:///ou=People,dc=my,dc=net")(targetattr = "*") (version 3.0;acl "testadmin Permissions";allow (proxy)(userdn = "ldap:///uid=testadmin,ou=people,dc=my,dc=net");) I am able to add administrative users from the Directory Server console, but this user data is not stored in ldif files and only stored in binary database at /var/lib/dirsrv/slap-ldap/db/. Only problem is these users have full power and I am not sure how to restrict their access.

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• Photo organization software

  - by Aaron

  I am looking for photo organization software for family albums that meets the following requirements: Online Gallery Synchronized Searchable Access Controls Local Copies Synchronized Searchable Multiple individuals Multiple people have local copies All can contribute to tagging It syncs additions/changes/tags to the online gallery, which in turn syncs to other local copies Powerful Tagging Entity based (support multiple people with the same name) Multiple Types of Tags (People, Pets, Things) Coordinate or Full Image Tag can focus on certain area in picture, or reference the full picture Facial Recognition Does anyone know of a piece of software like this? I will pay!!!

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• Is there any simple game that involves psychological factors?

  - by Roman

  I need to find a simple game in which several people need to interact with each other. The game should be simple for an analysis (it should be simple to describe what happens in the game, what players did). Because of the last reason, the video games are not appropriate for my purposes. I am thinking of a simple, schematic, strategic game where people can make a limited set of simple moves. Moreover, the moves of the game should be conditioned not only by a pure logic (like in chess or go). The behavior in the game should depend on psychological factors, on relations between people. In more details, I think it should be a cooperation game where people make their decisions based on mutual trust. It would be nice if players can express punishment and forgiveness in the game. Does anybody knows a game that is close to what I have described above? ADDED I need to add that I need a game where actions of players are simple and easy to formalize. Because of that I cannot use verbal games (where communication between players is important). By simple actions I understand, for example, moves on the board from one position to another one, or passing chips from one player to another one and so on.

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• Should CV contain cases where certain party fools me and not pay salary? Is it "holiday" time or not?

  - by otto

  Suppose I am fooled to work in a start-up or a company that has been a very small over a long time, let say 10 years. I work them 3 months and I really enjoy the work -- I learn a lot of new skills such as Haskell, MapReduce, CouchDB and many other little things. Now the firm did not pay any salary: A) I may be unskilled, B) I did not meet some deadline (I don't know because I am not allowed to speak to the boss but I know that I am not getting any payment) or C) I was fooled. Some detail about C I heard that the firm have had similar cases from my friend, "The guy X was there and he said he does not trust the firm at all so he went to other firm". I don't know what the term "trust" mean here, anyway the firm consists of ignorant drop-outs that hires academic people, a bit irony. They hire people from student-organizations and let them work and promise ok -compensation but -- when you start working the co-employer starts all kind of instructions "Do not work so hard, do not work so long, do not work so much" -- it is like he is making sure you do not feel sad when he does not pay any salary (co-employer is an owner in the firm). Anyway, I learnt a ton in the company but it was very inefficient working. I worked only alone, not really working in a "company". Now should by resume contain references to the firm and the guy who did not pay me anything? Or should my resume read that I worked in XYZ -technologies -- but 1 year's NDA -- what can write here? Now I fear that if I put the firm to my resume: they will lie about my input to my next employer. I feel they are very dishonest. On the other hand, I want to make it sure that I have worked over the time. So: Should my CV contain the not-so-good or even awful employers that may be fooling people to work there? I am pretty sure everyone knows the firm and its habbits, circles are small but people are afraid to speak.

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• Findstr not finding file when searching by extension

  - by feiht thief

  I am experiencing some odd behaviour when using findstr to search a collection of .php files. Depending on how I specify the file list, the file is not being found, even though it contains the string in question. These two files contain the string "personemail": Content.php and People.php A) Works as expected (finds personemail in Content.php and People.php) findstr /i /s /c:"personemail" * B) Fails (finds only in Content.php) - expected to find in Content.php and People.php findstr /i /s /c:"personemail" *.php C) Works as expected (finds in People.php): findstr /i /s /c:"personemail" p*.php What is going on?

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• Is it possible to impersonate another WAP by intercepting communication with other client?

  - by OSX NINJA

  There is a well known WAP that lots of people use. Someone comes in with a laptop equipped with a sniffer. The laptop sniffs people trying to log on to the WAP. It intercepts the connection, and when people try to log on to the WAP, they unknowingly log on through that person's laptop instead. All communication between the WAP and people's laptops go through that person's laptop. That person's laptop is able to block access to certain websites that the WAP would normally allow.

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• College Ratings via the Federal Government

  - by user9147039

  A few weeks back you might remember news about a higher education rating system proposal from the Obama administration. As I've discussed previously, political and stakeholder pressures to improve outcomes and increase transparency are stronger than ever before. The executive branch proposal is intended to make progress in this area. Quoting from the proposal itself, "The ratings will be based upon such measures as: Access, such as percentage of students receiving Pell grants; Affordability, such as average tuition, scholarships, and loan debt; and Outcomes, such as graduation and transfer rates, graduate earnings, and advanced degrees of college graduates.” This is going to be quite complex, to say the least. Most notably, higher ed is not monolithic. From community and other 2-year colleges, to small private 4-year, to professional schools, to large public research institutions…the many walks of higher ed life are, well, many. Designing a ratings system that doesn't wind up with lots of unintended consequences and collateral damage will be difficult. At best you would end up potentially tarnishing the reputation of certain institutions that were actually performing well against the metrics and outcome measures that make sense in their "context" of education. At worst you could spend a lot of time and resources designing a system that would lose credibility with its "customers". A lot of institutions I work with already have in place systems like the one described above. They are tracking completion rates, completion timeframes, transfers to other institutions, job placement, and salary information. As I talk to these institutions there are several constants worth noting: • Deciding on which metrics to measure is complicated. While employment and salary data are relatively easy to track, qualitative measures are more difficult. How do you quantify the benefit to someone who studies in one field that may not compensate him or her as well as another field but that provides huge personal fulfillment and reward is a difficult measure to quantify? • The data is available but the systems to transform the data into actual information that can be used in meaningful ways are not. Too often in higher ed information is siloed. As such, much of the data that need to be a part of a comprehensive system sit in multiple organizations, oftentimes outside the reach of core IT. • Politics and culture are big barriers. One of the areas that my team and I spend a lot of time talking about with higher ed institutions all over the world is the imperative to optimize for student success. This, like the tracking of the students’ achievement after graduation, requires a level or organizational capacity that does not currently exist. The primary barrier is the culture of "data islands" in higher ed, and the need for leadership to drive out the divisions between departments, schools, colleges, etc. and institute academy-wide analytics and data stewardship initiatives that will enable student success. • Data quality is a very big issue. So many disparate systems exist (some on premise, some "in the cloud") that keep data about "persons" using different means to identify them. Establishing a single source of truth about an individual and his or her data is difficult without some type of data quality policy and tools. Good tools actually exist but are seldom leveraged. Don't misunderstand - I think it's a great idea to drive additional transparency and accountability into the system of higher education. And not just at home, but globally. Students and parents need access to key data to make informed, responsible choices. The tools exist to not only enable this kind of information to be shared but to capture the very metrics stakeholders care most about and in a way that makes sense in the context of a given institution's "place" in the overall higher ed panoply.

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• Why some "non-profit" hoax and spam are created? [closed]

  - by naxa

  Many spam/hoax has no direct link to any ripoff site or similar, they're just making sure people spread them ("forward this to at least 10 people or else"). Some of those may be created out of good faith, I'm not interested in those... But the rest, I since long suspect that there is some other reason for making them other than making fun of people (without getting much of the feedback)... Why are these created?

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• Algorithm for grouping friends at the cinema [closed]

  - by Tim Skauge

  I got a brain teaser for you - it's not as simple as it sounds so please read and try to solve the issue. Before you ask if it's homework - it's not! I just wish to see if there's an elegant way of solving this. Here's the issue: X-number of friends want's to go to the cinema and wish to be seated in the best available groups. Best case is that everyone sits together and worst case is that everyone sits alone. Fewer groups are preferred over more groups. Sitting alone is least preferred. Input is the number of people going to the cinema and output should be an array of integer arrays that contains: Ordered combinations (most preferred are first) Number of people in each group Below are some examples of number of people going to the cinema and a list of preferred combinations these people can be seated: 1 person: 1 2 persons: 2, 1+1 3 persons: 3, 2+1, 1+1+1 4 persons: 4, 2+2, 3+1, 2+1+1, 1+1+1+1 5 persons: 5, 3+2, 4+1, 2+2+1, 3+1+1, 2+1+1+1, 1+1+1+1+1 6 persons: 6, 3+3, 4+2, 2+2+2, 5+1, 3+2+1, 2+2+1+1, 2+1+1+1+1, 1+1+1+1+1+1 Example with more than 7 persons explodes in combinations but I think you get the point by now. Question is: What does an algorithm look like that solves this problem? My language by choice is C# so if you could give an answer in C# it would be fantastic!

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• Is The Ease Of Windows Phone Development Ruining Its Image

  - by Tim Murphy

  I was reading an article on Mashable recently by a long time iPhone user who is living solely on a Lumia 920 at the moment and giving her assessment.  One thing that struck a nerve with me was her describing the Windows Phone ecosystem as immature.  She wasn’t saying this because of the number of apps or the big names like most people do.  She means the quality of the apps in the store. This hit a nerve with me.  I find it hard to believe that the majority of app on iOS are of any higher quality than any other platform.  I believe in any ecosystem you are going to find some high end, high quality apps, but the majority by default will be from people who are trying to solve a problem but do not have the resources to have top graphics and full blown testing.  There will also be a large number that are just there trying to trick you into giving up some cash. Does any of the mean that we shouldn’t take notice of this complaint?  Of course not!  We should always strive to publish the best quality apps possible.  Don’t do things like leaving default app icons and backgrounds.  Put a little effort into your design.  You should also spend as much time as possible ensuring against crashes and giving the user the best experience possible.  Think through your apps organization and navigation.  Go the extra step of putting it into beta and letting select people use it and give you feedback before going to full release. Remember, if we want people to appreciate the Windows Phone platform we have to make sure we give them apps that they are going to enjoy using. del.icio.us Tags: Windows Phone,iPhone,iOS,Nokia,Lumia 920,Mashable

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• Getting into the details of game engine programming

  - by Darkslash

  I am interested in learning game programming, but I really have an interest in the lower level engineering in games. I have OpenGL experience, and I am really interested in learning more about implementing AI, Physics, etc. I have a computer science degree, so I really like getting into technical stuff. Many times when I ask about this sort of thing, I get a lot of "Use an engine", "Use Unity3d", "Why waste your time writing code that already exists", etc, etc. My idea was to use simpler libraries such as SFML or XNA so that I could learn how to implement the more complex systems. The thing is, although I do want to write games, I want to learn things that using something like Unity simply doesn't teach you. My goal is not to make a current generation quality 3D game to sell, I just want to make some cool smaller games and learn all I can about the programming side of game development. Is this something that people just do not do anymore? It seems like everywhere I turn people are using Unity or UDK or GameMaker. I fully understand why you would use a tool like these, but I cant see how they would suit my purposes. So where does someone like myself turn? Am I trying to learn something that people just do not bother doing anymore? Is the innovation in this area gone and just all about gameplay now? I'm sorry if this question seems silly, but I am genuinely interested in knowing more about this and meeting more people who are interested in this sort of thing.

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• Solutions for iOS collaborative sync (iCloud CoreData, CouchDB)?

  - by mluisbrown

  I'm developing an iOS app where one of the features will be allowing users to share and collaborate on data (e.g. lists). From everything I've read and based on the way that iCloud CoreData sync works I assume that it would not be a good fit for the following reasons, but I wanted to make sure I wasn't missing anything, as I'd prefer not to use a 3rd party syncing solution if at all possible: iCloud sync of any kind (CoreData, Document or Key / Value pairs) can only ever be between devices that use the same iCloud account, so it's designed for a single user syncing data over multiple devices. Any kind of collaborative sync (several people editing the same document / list) simultaneously would be limited to everyone have the same iCloud account. Cases of people sharing the same iCloud account is usually limited to, for example, husband and wife or similar close relationships for a small number of people. iCloud Core Data sync is for ensuring that each sync'd device has the same data. It doesn't seem to allow syncing just a subset of the data, so scenarios in which each user has their own documents and is only sharing / collaborating on a subset of them are not supported. And I'm not even mentioning the well document problems with iCloud CoreData syncing which may or may not have been resolved with iOS 7. Given the above, it would seem that CouchDB (with TouchDB) would be a better option, as it seems to support everything I need. What other options are there that people can recommend?

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• Viability of Mac OS X 10.9 Time Machine Server in office environment

  - by user197609

  Currently we have about 20 Mac OS 10.9 MacBook Pros (almost all with SSDs) backing up to individual USB drives. I'd like to consolidate these to one drobo thunderbolt drive array attached to a Mac Mini server (running 10.9 server) using time machine server. My question is, will this scale to 20 users? Examples I have seen seem to be 5 or 6 users tops, and this isn't easy for me to test (I'd rather not ask everyone to backup to the array and then switch back to USB drives if it brings our network to its knees). My primary concern is saturating our gigabit network, as time machine backs up every hour for every machine, so there would usually be a couple people backing up at any given time. We also have some people occasionally on our 802.11ac network and not on ethernet (usually connected via 802.11n until people upgrade to newer machines), but most of the time people are connected to our thunderbolt displays which have a gigabit ethernet connection on them. Our network topology is one 32 port gigabit switch with 5 smaller gigabit switches at each desk cluster. The mac mini server is connected directly to the top level switch. Update: Failing information from someone who has done this in practice, I suppose my question is really around how switches work. If three or four people are backing up simultaneously, and then other two (different) users transfer a file between each other, will they be able to transfer the file at gigabit speeds?

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• What kind of projects are suited as a portfolio? [on hold]

  - by Asyx

  I was thinking about finishing up some hobby projects I used myself or am planing to use myself but I'm not sure if a future employer might be put off by them. For example, if I decided to create a custom website for an online (gaming, maybe) community instead of using an existing CMS, is it a good idea to provide a link to said community website or should I just put up the CMS and pretend like nobody actually uses it? Also, what about very specific things? I like linguistics and constructing languages. Obviously nobody wants to come up with 1000s of words so people usually use word generators or software to emulate sound shift or software to organise everything and produce dictionaries and such. Would such a project be too specific and too abstract for a portfolio or is the "he did programming work simply for enjoyment and his hobby and not just for money or grades" thing more important? It's quite an abstract hobby and most people don't even know that it's a thing and think the languages you hear in Game of Thrones, Avatar or Star Trek are just gibberish. Explaining such things to people is a pain to begin with especially if said people speak no other language. Would such things throw an employer off or is the content itself completely irrelevant? Thanks. Also, if this is not fitting for the programmers stackexchange, then please, don't close the thread right away but tell me where else to go because I got here though a closed question from stackoverflow. Thanks.

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• EF4 generates invalid script

  - by Jaxidian

  When I right-click in a .EDMX file and click Generate Database From Model, the resulting script is obviously wrong because of the table names. What it generates is the following script. Note the table names in the DROP TABLE part versus the CREATE TABLE part. Why is this inconsistent? This is obviously not a reusable script. What I created was an Entity named "Address" and an Entity named "Company", etc (all singular). The EntitySet names are pluralized. The "Pluralize New Objects" boolean does not change this either. So what's the deal? For what it's worth, I originally generated the EDMX by pointing it to a database that had tables with non-pluralized names and now that I've made some changes, I want to go back the other way. I'd like to have the option to go back and forth as neither the db-first nor the model-first model is ideal in all scenarios, and I have the control to ensure that there will be no merging issues from multiple people going both ways at the same time. -- -------------------------------------------------- -- Dropping existing FOREIGN KEY constraints -- NOTE: if the constraint does not exist, an ignorable error will be reported. -- -------------------------------------------------- ALTER TABLE [Address] DROP CONSTRAINT [FK_Address_StateID-State_ID]; GO ALTER TABLE [Company] DROP CONSTRAINT [FK_Company_AddressID-Address_ID]; GO ALTER TABLE [Employee] DROP CONSTRAINT [FK_Employee_BossEmployeeID-Employee_ID]; GO ALTER TABLE [Employee] DROP CONSTRAINT [FK_Employee_CompanyID-Company_ID]; GO ALTER TABLE [Employee] DROP CONSTRAINT [FK_Employee_PersonID-Person_ID]; GO ALTER TABLE [Person] DROP CONSTRAINT [FK_Person_AddressID-Address_ID]; GO -- -------------------------------------------------- -- Dropping existing tables -- NOTE: if the table does not exist, an ignorable error will be reported. -- -------------------------------------------------- DROP TABLE [Address]; GO DROP TABLE [Company]; GO DROP TABLE [Employee]; GO DROP TABLE [Person]; GO DROP TABLE [State]; GO -- -------------------------------------------------- -- Creating all tables -- -------------------------------------------------- -- Creating table 'Addresses' CREATE TABLE [Addresses] ( [ID] int IDENTITY(1,1) NOT NULL, [StreetAddress] nvarchar(100) NOT NULL, [City] nvarchar(100) NOT NULL, [StateID] int NOT NULL, [Zip] nvarchar(10) NOT NULL ); GO -- Creating table 'Companies' CREATE TABLE [Companies] ( [ID] int IDENTITY(1,1) NOT NULL, [Name] nvarchar(100) NOT NULL, [AddressID] int NOT NULL ); GO -- Creating table 'People' CREATE TABLE [People] ( [ID] int IDENTITY(1,1) NOT NULL, [FirstName] nvarchar(100) NOT NULL, [LastName] nvarchar(100) NOT NULL, [AddressID] int NOT NULL ); GO -- Creating table 'States' CREATE TABLE [States] ( [ID] int IDENTITY(1,1) NOT NULL, [Name] nvarchar(100) NOT NULL, [Abbreviation] nvarchar(2) NOT NULL ); GO -- Creating table 'Employees' CREATE TABLE [Employees] ( [ID] int IDENTITY(1,1) NOT NULL, [PersonID] int NOT NULL, [CompanyID] int NOT NULL, [Position] nvarchar(100) NOT NULL, [BossEmployeeID] int NULL ); GO -- -------------------------------------------------- -- Creating all PRIMARY KEY constraints -- -------------------------------------------------- -- Creating primary key on [ID] in table 'Addresses' ALTER TABLE [Addresses] ADD CONSTRAINT [PK_Addresses] PRIMARY KEY ([ID] ); GO -- Creating primary key on [ID] in table 'Companies' ALTER TABLE [Companies] ADD CONSTRAINT [PK_Companies] PRIMARY KEY ([ID] ); GO -- Creating primary key on [ID] in table 'People' ALTER TABLE [People] ADD CONSTRAINT [PK_People] PRIMARY KEY ([ID] ); GO -- Creating primary key on [ID] in table 'States' ALTER TABLE [States] ADD CONSTRAINT [PK_States] PRIMARY KEY ([ID] ); GO -- Creating primary key on [ID] in table 'Employees' ALTER TABLE [Employees] ADD CONSTRAINT [PK_Employees] PRIMARY KEY ([ID] ); GO -- -------------------------------------------------- -- Creating all FOREIGN KEY constraints -- -------------------------------------------------- -- Creating foreign key on [StateID] in table 'Addresses' ALTER TABLE [Addresses] ADD CONSTRAINT [FK_Address_StateID_State_ID] FOREIGN KEY ([StateID]) REFERENCES [States] ([ID]) ON DELETE NO ACTION ON UPDATE NO ACTION; -- Creating non-clustered index for FOREIGN KEY 'FK_Address_StateID_State_ID' CREATE INDEX [IX_FK_Address_StateID_State_ID] ON [Addresses] ([StateID]); GO -- Creating foreign key on [AddressID] in table 'Companies' ALTER TABLE [Companies] ADD CONSTRAINT [FK_Company_AddressID_Address_ID] FOREIGN KEY ([AddressID]) REFERENCES [Addresses] ([ID]) ON DELETE NO ACTION ON UPDATE NO ACTION; -- Creating non-clustered index for FOREIGN KEY 'FK_Company_AddressID_Address_ID' CREATE INDEX [IX_FK_Company_AddressID_Address_ID] ON [Companies] ([AddressID]); GO -- Creating foreign key on [AddressID] in table 'People' ALTER TABLE [People] ADD CONSTRAINT [FK_Person_AddressID_Address_ID] FOREIGN KEY ([AddressID]) REFERENCES [Addresses] ([ID]) ON DELETE NO ACTION ON UPDATE NO ACTION; -- Creating non-clustered index for FOREIGN KEY 'FK_Person_AddressID_Address_ID' CREATE INDEX [IX_FK_Person_AddressID_Address_ID] ON [People] ([AddressID]); GO -- Creating foreign key on [CompanyID] in table 'Employees' ALTER TABLE [Employees] ADD CONSTRAINT [FK_Employee_CompanyID_Company_ID] FOREIGN KEY ([CompanyID]) REFERENCES [Companies] ([ID]) ON DELETE NO ACTION ON UPDATE NO ACTION; -- Creating non-clustered index for FOREIGN KEY 'FK_Employee_CompanyID_Company_ID' CREATE INDEX [IX_FK_Employee_CompanyID_Company_ID] ON [Employees] ([CompanyID]); GO -- Creating foreign key on [BossEmployeeID] in table 'Employees' ALTER TABLE [Employees] ADD CONSTRAINT [FK_Employee_BossEmployeeID_Employee_ID] FOREIGN KEY ([BossEmployeeID]) REFERENCES [Employees] ([ID]) ON DELETE NO ACTION ON UPDATE NO ACTION; -- Creating non-clustered index for FOREIGN KEY 'FK_Employee_BossEmployeeID_Employee_ID' CREATE INDEX [IX_FK_Employee_BossEmployeeID_Employee_ID] ON [Employees] ([BossEmployeeID]); GO -- Creating foreign key on [PersonID] in table 'Employees' ALTER TABLE [Employees] ADD CONSTRAINT [FK_Employee_PersonID_Person_ID] FOREIGN KEY ([PersonID]) REFERENCES [People] ([ID]) ON DELETE NO ACTION ON UPDATE NO ACTION; -- Creating non-clustered index for FOREIGN KEY 'FK_Employee_PersonID_Person_ID' CREATE INDEX [IX_FK_Employee_PersonID_Person_ID] ON [Employees] ([PersonID]); GO -- -------------------------------------------------- -- Script has ended -- --------------------------------------------------

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• Interview with Lenz Grimmer about MySQL Connect

  - by Keith Larson

  Keith Larson: Thank you for allowing me to do this interview with you.  I have been talking with a few different Oracle ACEs   about the MySQL Connect Conference. I figured the MySQL community might be missing you as well. You have been very busy with Oracle Linux but I know you still have an eye on the MySQL Community. How have things been?Lenz Grimmer: Thanks for including me in this series of interviews, I feel honored! I've read the other interviews, and really liked them. I still try to follow what's going on over in the MySQL community and it's good to see that many of the familiar faces are still around. Over the course of the 9 years that I was involved with MySQL, many colleagues and contacts turned into good friends and we still maintain close relationships.It's been almost 1.5 years ago that I moved into my new role here in the Linux team at Oracle, and I really enjoy working on a Linux distribution again (I worked for SUSE before I joined MySQL AB in 2002). I'm still learning a lot - Linux in the data center has greatly evolved in so many ways and there are a lot of new and exciting technologies to explore. Keith Larson: What were your thoughts when you heard that Oracle was going to deliver the MySQL Connect conference to the MySQL Community?Lenz Grimmer: I think it's testament to the fact that Oracle deeply cares about MySQL, despite what many skeptics may say. What started as "MySQL Sunday" two years ago has now evolved into a full-blown sub-conference, with 80 sessions at one of the largest corporate IT events in the world. I find this quite telling, not many products at Oracle enjoy this level of exposure! So it certainly makes me feel proud to see how far MySQL has come. Keith Larson: Have you had a chance to look over the sessions? What are your thoughts on them?Lenz Grimmer: I did indeed look at the final schedule.The content committee did a great job with selecting these sessions. I'm glad to see that the content selection was influenced by involving well-known and respected members of the MySQL community. The sessions cover a broad range of topics and technologies, both covering established topics as well as recent developments. Keith Larson: When you get a chance, what sessions do you plan on attending?Lenz Grimmer: I will actually be manning the Oracle booth in the exhibition area on one of these days, so I'm not sure if I'll have a lot of time attending sessions. But if I do, I'd love to see the keynotes and catch some of the sessions that talk about recent developments and new features in MySQL, High Availability and Clustering . Quite a lot has happened and it's hard to keep up with this constant flow of new MySQL releases.In particular, the following sessions caught my attention: MySQL Connect Keynote: The State of the Dolphin Evaluating MySQL High-Availability Alternatives CERN’s MySQL “as a Service” Deployment with Oracle VM: Empowering Users MySQL 5.6 Replication: Taking Scalability and High Availability to the Next Level What’s New in MySQL Server 5.6? MySQL Security: Past and Present MySQL at Twitter: Development and Deployment MySQL Community BOF MySQL Connect Keynote: MySQL Perspectives Keith Larson: So I will ask you just like I have asked the others I have interviewed, any tips that you would give to people for handling the long hours at conferences?Lenz Grimmer: Wear comfortable shoes and make sure to drink a lot! Also prepare a plan of the sessions you would like to attend beforehand and familiarize yourself with the venue, so you can get to the next talk in time without scrambling to find the location. The good thing about piggybacking on such a large conference like Oracle OpenWorld is that you benefit from the whole infrastructure. For example, there is a nice schedule builder that helps you to keep track of your sessions of interest. Other than that, bring enough business cards and talk to people, build up your network among your peers and other MySQL professionals! Keith Larson: What features of the MySQL 5.6 release do you look forward to the most ?Lenz Grimmer: There has been solid progress in so many areas like the InnoDB Storage Engine, the Optimizer, Replication or Performance Schema, it's hard for me to really highlight anything in particular. All in all, MySQL 5.6 sounds like a very promising release. I'm confident it will follow the tradition that Oracle already established with MySQL 5.5, which received a lot of praise even from very critical members of the MySQL community. If I had to name a single feature, I'm particularly and personally happy that the precise GIS functions have finally made it into a GA release - that was long overdue. Keith Larson:  In your opinion what is the best reason for someone to attend this event?Lenz Grimmer: This conference is an excellent opportunity to get in touch with the key people in the MySQL community and ecosystem and to get facts and information from the domain experts and developers that work on MySQL. The broad range of topics should attract people from a variety of roles and relations to MySQL, beginning with Developers and DBAs, to CIOs considering MySQL as a viable solution for their requirements. Keith Larson: You will be attending MySQL Connect and have some Oracle Linux Demos, do you see a growing demand for MySQL on Oracle Linux ?Lenz Grimmer: Yes! Oracle Linux is our recommended Linux distribution and we have a good relationship to the MySQL engineering group. They use Oracle Linux as a base Linux platform for development and QA, so we make sure that MySQL and Oracle Linux are well tested together. Setting up a MySQL server on Oracle Linux can be done very quickly, and many customers recognize the benefits of using them both in combination.Because Oracle Linux is available for free (including free bug fixes and errata), it's an ideal choice for running MySQL in your data center. You can run the same Linux distribution on both your development/staging systems as well as on the production machines, you decide which of these should be covered by a support subscription and at which level of support. This gives you flexibility and provides some really attractive cost-saving opportunities. Keith Larson: Since I am a Linux user and fan, what is on the horizon for  Oracle Linux?Lenz Grimmer: We're working hard on broadening the ecosystem around Oracle Linux, building up partnerships with ISVs and IHVs to certify Oracle Linux as a fully supported platform for their products. We also continue to collaborate closely with the Linux kernel community on various projects, to make sure that Linux scales and performs well on large systems and meets the demands of today's data centers. These improvements and enhancements will then rolled into the Unbreakable Enterprise Kernel, which is the key ingredient that sets Oracle Linux apart from other distributions. We also have a number of ongoing projects which are making good progress, and I'm sure you'll hear more about this at the upcoming OpenWorld conference :) Keith Larson: What is something that more people should be aware of when it comes to Oracle Linux and MySQL ?Lenz Grimmer: Many people assume that Oracle Linux is just tuned for Oracle products, such as the Oracle Database or our Engineered Systems. While it's of course true that we do a lot of testing and optimization for these workloads, Oracle Linux is and will remain a general-purpose Linux distribution that is a very good foundation for setting up a LAMP-Stack, for example. We also provide MySQL RPM packages for Oracle Linux, so you can easily stay up to date if you need something newer than what's included in the stock distribution.One more thing that is really unique to Oracle Linux is Ksplice, which allows you to apply security patches to the running Linux kernel, without having to reboot. This ensures that your MySQL database server keeps up and running and is not affected by any downtime. Keith Larson: What else would you like to add ?Lenz Grimmer: Thanks again for getting in touch with me, I appreciated the opportunity. I'm looking forward to MySQL Connect and Oracle OpenWorld and to meet you and many other people from the MySQL community that I haven't seen for quite some time! Keith Larson:  Thank you Lenz!

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• Too Many Kittens To Juggle At Once

  - by Bil Simser

  Ahh, the Internet. That crazy, mixed up place where one tweet turns into a conversation between dozens of people and spawns a blogpost. This is the direct result of such an event this morning. It started innocently enough, with this: Then followed up by a blog post by Joel here. In the post, Joel introduces us to the term Business Solutions Architect with mad skillz like InfoPath, Access Services, Excel Services, building Workflows, and SSRS report creation, all while meeting the business needs of users in a SharePoint environment. I somewhat disagreed with Joel that this really wasn’t a new role (at least IMHO) and that a good Architect or BA should really be doing this job. As Joel pointed out when you’re building a SharePoint team this kind of role is often overlooked. Engineers might be able to build workflows but is the right workflow for the right problem? Michael Pisarek wrote about a SharePoint Business Architect a few months ago and it’s a pretty solid assessment. Again, I argue you really shouldn’t be looking for roles that don’t exist and I don’t suggest anyone create roles to hire people to fill them. That’s basically creating a solution looking for problems. Michael’s article does have some great points if you’re lost in the quagmire of SharePoint duties though (and I especially like John Ross’ quote “The coolest shit is worthless if it doesn’t meet business needs”). SharePoinTony summed it up nicely with “SharePoint Solutions knowledge is both lacking and underrated in most environments. Roles help”. Having someone on the team who can dance between a business user and a coder can be difficult. Remember the idea of telling something to someone and them passing it on to the next person. By the time the story comes round the circle it’s a shadow of it’s former self with little resemblance to the original tale. This is very much business requirements as they’re told by the user to a business analyst, written down on paper, read by an architect, tuned into a solution plan, and implemented by a developer. Transformations between what was said, what was heard, what was written down, and what was developed can be distant cousins. Not everyone has the skill of communication and even less have negotiation skills to suit the SharePoint platform. Negotiation is important because not everything can be (or should be) done in SharePoint. Sometimes it’s just not appropriate to build it on the SharePoint platform but someone needs to know enough about the platform and what limitations it might have, then communicate that (and/or negotiate) with a customer or user so it’s not about “You can’t have this” to “Let’s try it this way”. Visualize the possible instead of denying the impossible. So what is the right SharePoint team? My cromag brain came with a fairly simpleton answer (and I’m sure people will just say this is a cop-out). The perfect SharePoint team is just enough people to do the job that know the technology and business problem they’re solving. Bridge the gap between business need and technology platform and you have an architect. Communicate the needs of the business effectively so the entire team understands it and you have a business analyst. Can you get this with full time workers? Maybe but don’t expect miracles out of the gate. Also don’t take a consultant’s word as gospel. Some consultants just don’t have the diversity of the SharePoint platform to be worth their value so be careful. You really need someone who knows enough about SharePoint to be able to validate a consultants knowledge level. This is basically try for any consultant, not just a SharePoint one. Specialization is good and needed. A good, well-balanced SharePoint team is one of people that can solve problems with work with the technology, not against it. Having a top developer is great, but don’t rely on them to solve world hunger if they can’t communicate very well with users. An expert business analyst might be great at gathering requirements so the entire team can understand them, but if it means building 100% custom solutions because they don’t fit inside the SharePoint boundaries isn’t of much value. Just repeat. There is no silver bullet. There is no silver bullet. There is no silver bullet. A few people pointed out Nick Inglis’ article Excluding The Information Professional In SharePoint. It’s a good read too and hits home that maybe some developers and IT pros need some extra help in the information space. If you’re in an organization that needs labels on people, come up with something everyone understands and go with it. If that’s Business Solutions Architect, SharePoint Advisor, or Guy Who Knows A Lot About Portals, make it work for you. We all wish that one person could master all that is SharePoint but we also know that doesn’t scale very well and you quickly get into the hit-by-a-bus syndrome (with the organization coming to a full crawl when the guy or girl goes on vacation, gets sick, or pops out a baby). There are too many gaps in SharePoint knowledge to have any one person know it all and too many kittens to juggle all at once. We like to consider ourselves experts in our field, but trying to tackle too many roles at once and we end up being mediocre jack of all trades, master of none. Don't fall into this pit. It's a deep, dark hole you don't want to try to claw your way out of. Trust me. Been there. Done that. Got the t-shirt. In the end I don’t disagree with Joel. SharePoint is a beast and not something that should be taken on by newbies. If you just read “Teach Yourself SharePoint in 24 Hours” and want to go build your corporate intranet or the next killer business solution with all your new found knowledge plan to pony up consultant dollars a few months later when everything goes to Hell in a handbasket and falls over. I’m not saying don’t build solutions in SharePoint. I’m just saying that building effective ones takes skill like any craft and not something you can just cobble together with a little bit of cursory knowledge. Thanks to *everyone* who participated in this tweet rush. It was fun and educational.

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• My Thoughts On the Xbox 180

  - by Chris Gardner

  Originally posted on: http://geekswithblogs.net/freestylecoding/archive/2013/06/21/my-thoughts-on-the-xbox-180.aspx Everyone seems to be putting their 0.00237 cents into the wishing well over Microsoft's recent decision to reverse the DRM policy on the Xbox One. However, there have been a few issues that nobody has touched. As such, I have decided to dig 0.00237 cents out of my pocket. First, let me be clear about this point. I do not support the decision to reverse the DRM policy on the Xbox One. I wanted that point to be expressed first and unambiguously. I will say it again. I do not support the decision to reverse the DRM policy on the Xbox One. Now that I have that out of the way, let me go into my rationale. This decision removes most of the cool features that enticed me to pre-order the console. No, I didn't cancel my pre-order. There is still five months before the release of the console, and there is still a plethora of information that we, as consumers, do not have. With that, it should be noted that much of the talk in this post is speculation and rhetoric. I do not have any insider information that you do not possess. The persistent connection would have allowed the console to do many of the functions for which we have been begging. That demo where someone was playing Ryse, seamlessly accepted a multiplayer challenge in Killer Instinct, played the match (and a rematch,) and then jumped back into Ryse. That's gone, if you bought the game on disc. The new, DRM free system will require the disc in the system to play a game. That bullet point where one Xbox Live account could have up to 10 slave accounts so families could play together, no matter where they were located. That's gone as well. The promise of huge, expansive, dynamically changing worlds that was brought to us with the power of cloud computing. Well, "the people" didn't want there to be a forced, persistent connection. As such, developers can't rely on a connection and, as such, that feature is gone. This is akin to the removal of the hard drive on the Xbox 360. The list continues, but the enthusiast press has enumerated the list far better than I wish. All of this is because the Xbox team saw the HUGE success of Steam and decided to borrow a few ideas. Yes, Steam. The service that everyone hated for the first six months (for the same reasons the Xbox One is getting flack.) There was an initial growing pain. However, it is now lauded as the way games distribution should be handled. Unless you are Microsoft. I do find it curious that many of the features were originally announced for the PS4 during its unveiling. However, much of that was left strangely absent for Sony's E3 press conference. Instead, we received a single, static slide that basically said the exact opposite of Microsoft's plans. It is not farfetched to believe that slide came into existence during the approximately seven hours between the two media briefings. The thing that majorly annoys me over this whole kerfuffle is that the single thing that caused the call to arms is, really, not an issue. Microsoft never said they were going to block used sales. They said it was up to the publisher to make that decision. This would have allowed publishers to reclaim some of the costs of development in subsequent sales of the product. If you sell your game to GameStop for 7 USD, GameStop is going to sell it for 55 USD. That is 48 USD pure profit for them. Some publishers asked GameStop for a small cut. Was this a huge, money grubbing scheme? Well, yes, but the idea was that they have to handle server infrastructure for dormant accounts, etc. Of course, GameStop flatly refused, and the Online Pass was born. Fortunately, this trend didn’t last, and most publishers have stopped the practice. The ability to sell "licenses" has already begun to be challenged. Are you living in the EU? If so, companies must allow you to sell digital property. With this precedent in place, it's only a matter of time before other areas follow suit. If GameStop were smart, they should have immediately contacted every publisher out there to get the rights to become a clearing house for these licenses. Then, they keep their business model and could reduce their brick and mortar footprint. The digital landscape is changing. We need to not block this process. As Seth MacFarlane best said "Some issues are so important that you should drag people kicking and screaming." I believe this was said on an episode of Real Time with Bill Maher about the issue of Gay Marriages. Much like the original source, this is an issue that we need to drag people to the correct, progressive position. Microsoft, as a company, actually has the resources to weather the transition period. They have a great pool of first and second party developers that can leverage this new framework to prove the validity. Over time, the third party developers will get excited to use these tools. As an old C++ guy, I resisted C# for years. Now, I think it's one of the best languages I've ever used. I have a server room and a Co-Lo full of servers, so I originally didn't see the value in Azure. Now, I wish I could move every one of my projects into the cloud. I still LOVE getting physical packaging, which my music and games collection will proudly attest. However, I have started to see the value in pure digital, and have found ways to integrate this into the ways I consume those products. I can, honestly, understand how some parts of the population would be very apprehensive about this new landscape. There were valid arguments about people with no internet access. There are ways to combat these problems. These methods do not require us to throw the baby out with the bathwater. However, the number of people in the computer industry that I have seen cry foul is truly appalling. We are the forward looking people that help show how technology can improve people's lives. If we can't see the value of the brief pain involved with an exciting new ecosystem, than who will?

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• 26 Days: Countdown to Oracle OpenWorld 2012

  - by Michael Snow

  Welcome to our countdown to Oracle OpenWorld! Oracle OpenWorld 2012 is just around the corner. In less than 26 days, San Francisco will be invaded by an expected 50,000 people from all over the world. Here on the Oracle WebCenter team, we’ve all been working to help make the experience a great one for all our WebCenter customers. For a sneak peak  – we’ll be spending this week giving you a teaser of what to look forward to if you are joining us in San Francisco from September 30th through October 4th. We have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the tools we provide to build out your schedule in advance and reserve your seats in your favorite sessions.  That gives you plenty of time to plan for your week with us in San Francisco. If unfortunately, your boss denied your request to attend - there are still some ways that you can join in the experience virtually On-Demand. This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year. With so much to see and so many sessions to learn from - its no wonder that people get excited. Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us. If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Important OpenWorld Links:  Attendee / Presenters Toolkit Oracle Schedule Builder WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" ) Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night -LOOK HERE!! Oracle OpenWorld LIVE On-Demand Here are all the WebCenter sessions broken down by day for your viewing pleasure. Monday, October 1st CON8885 - Simplify CRM Engagement with Contextual Collaboration Are your sales teams disconnected and disengaged? Do you want a tool for easily connecting expertise across your organization and providing visibility into the complete sales process? Do you want a way to enhance and retain organization knowledge? Oracle Social Network is the answer. Attend this session to learn how to make CRM easy, effective, and efficient for use across virtual sales teams. Also learn how Oracle Social Network can drive sales force collaboration with natural conversations throughout the sales cycle, promote sales team productivity through purposeful social networking without the noise, and build cross-team knowledge by integrating conversations with CRM and other business applications. CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Oracle WebCenter is a user engagement platform for social business, connecting people and information. Attend this session to learn about the Oracle WebCenter strategy, and understand where Oracle is taking the platform to help companies engage customers, empower employees, and enable partners. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—Web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! ¶ HOL10208 - Add Social Capabilities to Your Enterprise Applications Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions. ¶ CON8893 - Improve Employee Productivity with Intuitive and Social Work Environments Social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. Forward-thinking organizations today need technologies and infrastructures to help them advance to the next level and integrate social activities with business applications to deliver a user experience that simplifies business processes and enterprise application engagement. Attend this session to hear from an innovative Oracle Social Network customer and learn how you can improve productivity with intuitive and social work environments and empower your employees with innovative social tools to enable contextual access to content and dynamic personalization of solutions. ¶ CON8270 - Oracle WebCenter Content Strategy and Vision Oracle WebCenter provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. ¶ CON8269 - Oracle WebCenter Sites Strategy and Vision Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. ¶ CON8896 - Living with SharePoint SharePoint is a popular platform, but it’s not always the best fit for Oracle customers. In this session, you’ll discover the technical and nontechnical limitations and pitfalls of SharePoint and learn about Oracle alternatives for collaboration, portals, enterprise and Web content management, social computing, and application integration. The presentation shows you how to integrate with SharePoint when business or IT requirements dictate and covers cloud-based (Office 365) and on-premises versions of SharePoint. Presented by a former Microsoft director of SharePoint product management and backed by independent customer research, this session will prepare you to answer the question “Why don’t we just use SharePoint for that?’ the next time it comes up in your organization. ¶ CON7843 - Content-Enabling Enterprise Processes with Oracle WebCenter Organizations today continually strive to automate business processes, reduce costs, and improve efficiency. Many business processes are content-intensive and unstructured, requiring ad hoc collaboration, and distributed in nature, requiring many approvals and generating huge volumes of paper. In this session, learn how Oracle and SYSTIME have partnered to help a customer content-enable its enterprise with Oracle WebCenter Content and Oracle WebCenter Imaging 11g and integrate them with Oracle Applications. ¶ CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle Software For small, midsize, and rapidly growing businesses that want the most energy-efficient, scalable storage infrastructure to meet their rapidly growing data demands, Oracle’s most recent addition to its award-winning tape portfolio leverages several pieces of Oracle software. With Oracle Linux, Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a higher level of usability than previous products while offering customers a familiar interface for management, plus ease of use. This session examines the competitive advantages of the tape library and how Oracle software raises customer satisfaction. Learn how the combination of Oracle engineered systems, Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end coverage of your data. ¶ CON9437 - Mobile Access Management With more than five billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session focuses on how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON7815 - Customer Experience Online in Cloud: Oracle WebCenter Sites, Oracle ATG Apps, Oracle Exalogic Oracle WebCenter Sites and Oracle’s ATG product line together can provide a compelling marketing and e-commerce experience. When you couple them with the extreme performance of Oracle Exalogic, you’ll see unmatched scalability that provides you with a true cloud-based solution. In this session, you’ll learn how running Oracle WebCenter Sites and ATG applications on Oracle Exalogic delivers both a private and a public cloud experience. Find out what it takes to get these systems working together and delivering engaging Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich Web experience of Oracle WebCenter, paired with the depth of the ATG product line, can provide your business full support, from merchandising through sale completion. ¶ CON8271 - Oracle WebCenter Portal Strategy and Vision To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from customers how Oracle WebCenter Portal extends the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. ¶ CON8880 - The Connected Customer Experience Begins with the Online Channel There’s a lot of talk these days about how to connect the customer journey across various touchpoints—from Websites and e-commerce to call centers and in-store—to provide experiences that are more relevant and engaging and ultimately gain competitive edge. Doing it all at once isn’t a realistic objective, so where do you start? Come to this session, and hear about three steps you can take that can help you begin your journey toward delivering the connected customer experience. You’ll hear how Oracle now has an integrated digital marketing platform for your corporate Website, your e-commerce site, your self-service portal, and your marketing and loyalty campaigns, and you’ll learn what you can do today to begin executing on your customer experience initiatives. ¶ GEN11451 - General Session: Building Mobile Applications with Oracle Cloud With the prevalence of smart mobile devices, companies are facing an increased demand to provide access to data and applications from new channels. However, developing applications for mobile devices poses some unique challenges. Come to this session to learn how Oracle addresses these challenges, offering a simpler way to develop and deploy cross-device mobile applications. See how Oracle Cloud enables you to access applications, data, and services from mobile channels in an easier way.  CON8272 - Oracle Social Network Strategy and Vision One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.  --- Tuesday, October 2nd HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.¶ CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables users to have information available at their fingertips, enabling them to take action the moment they make a decision, interact in the moment of convenience, and take advantage of new service offerings in their preferred channels. All your employees have your mobile applications in their pocket; now what are you going to do? It is a critical step for companies to think through what their employees, customers, and partners really need on their devices. Attend this session to see how Oracle WebCenter enables you to better engage your customers, employees, and partners by providing a unified experience across multiple channels. ¶ CON9447 - Enabling Access for Hundreds of Millions of Users How do you grow your business by identifying, authenticating, authorizing, and federating users on the Web, leveraging social identity and the open source OAuth protocol? How do you scale your access management solution to support hundreds of millions of users? With social identity support out of the box, Oracle’s access management solution is also benchmarked for 250-million-user deployment according to real-world customer scenarios. In this session, you will learn about the social identity capability and the 250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive Access Manager running on Oracle Exalogic and Oracle Exadata. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON2906 - Get Proactive: Best Practices for Maintaining Oracle Fusion Middleware You chose Oracle Fusion Middleware products to help your organization deliver superior business results. Now learn how to take full advantage of your software with all the great tools, resources, and product updates you’re entitled to through Oracle Support. In this session, Oracle product experts provide proven best practices to help you work more efficiently, plan and prepare for upgrades and patching more effectively, and manage risk. Topics include configuration management tools, remote diagnostics, My Oracle Support Community, and My Oracle Support Lifecycle Advisors. New users and Oracle Fusion Middleware experts alike are guaranteed to leave with fresh ideas and practical, easy-to-implement next steps. ¶ CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups Cloud computing represents a paradigm shift in how we build applications, automate processes, collaborate, and share and in how we secure our enterprise. Additionally, as you adopt cloud-based services in your organization, it’s likely that you will still have many critical on-premises applications running. With these mixed environments, multiple user interfaces, different security, and multiple datasources and content sources, how do you start evolving your strategy to account for these challenges? Oracle WebCenter offers a complete array of technologies enabling you to solve these challenges and prepare you for the cloud. Attend this session to learn how you can use Oracle WebCenter in the cloud as well as create on-premises and cloud application mash-ups. ¶ CON8901 - Optimize Enterprise Business Processes with Oracle WebCenter and Oracle BPM Do you have business processes that span multiple applications? Are you grappling with how to have visibility across these business processes; how to manage content that is associated with these processes; and, most importantly, how to model and optimize these business processes? Attend this session to hear how Oracle WebCenter and Oracle Business Process Management provide a unique set of integrated solutions to provide a composite application dashboard across these business processes and offer a solution for content-centric business processes. ¶ CON8883 - Deliver Engaging Interfaces to Oracle Applications with Oracle WebCenter Critical business processes live within enterprise applications, and application users need to manage and execute these processes as effectively as possible. Oracle provides a comprehensive user engagement platform to increase user productivity and optimize overall processes within Oracle Applications—Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and third-party applications. Attend this session to learn how you can integrate these applications with Oracle WebCenter to deliver composite application dashboards to your end users—whether they are your customers, partners, or employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶ Wednesday, October 3rd CON8895 - Future-Ready Intranets: How Aramark Re-engineered the Application Landscape There are essential techniques and technologies you can use to deliver employee portals that garner higher productivity, improve business efficiency, and increase user engagement. Attend this session to learn how you can leverage Oracle WebCenter Portal as a user engagement platform for bringing together business process management, enterprise content management, and business intelligence into a highly relevant and integrated experience. Hear how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content to deliver a unified workspace providing simpler navigation and processing, consolidation of tools, easy access to information, integrated search, and single sign-on. ¶ CON8886 - Content Consolidation: Save Money, Increase Efficiency, and Eliminate Silos Organizations are looking for ways to save money and be more efficient. With content in many different places, it’s difficult to know where to look for a document and whether the document is the most current version. With Oracle WebCenter, content can be consolidated into one best-of-breed repository that is secure, scalable, and integrated with your business processes and applications. Users can find the content they need, where they need it, and ensure that it is the right content. This session covers content challenges that affect your business; content consolidation that can lead to savings in storage and administration costs and can lower risks; and how companies are realizing savings. ¶ CON8911 - Improve Online Experiences for Customers and Partners with Self-Service Portals Are you able to provide your customers and partners an easy-to-use online self-service experience? Are you processing high-volume transactions and struggling with call center bottlenecks or back-end systems that won’t integrate, causing order delays and customer frustration? Are you looking to target content such as product and service offerings to your end users? This session shares approaches to providing targeted delivery as well as strategies and best practices for transforming your business by providing an intuitive user experience for your customers and partners. ¶ CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content This session covers 10 common ways to integrate Oracle WebCenter Content with other enterprise applications and middleware. It discusses out-of-the-box modules that provide expanded features in Oracle WebCenter Content—such as enterprise search, SOA, and BPEL—as well as developer tools you can use to create custom integrations. The presentation also gives guidance on which integration option may work best in your environment. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON7817 - Migration to Oracle WebCenter Imaging 11g Customers today continually strive to automate business processes, reduce costs, and improve efficiency. The accounts payable process—which is often distributed in nature, requires many approvals, and generates huge volumes of paper invoices—is automated by many customers. In this session, learn how Oracle and SYSTIME have partnered to help a customer migrate its existing Oracle Imaging and Process Management Release 7.6 to the latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards family of products. ¶ CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels Whether on desktops at the office, on tablets at home, or on mobile phones when on the go, today’s customers are always connected. To engage today’s customers, you need to make the online customer experience connected and consistent across a host of devices and multiple channels, including Web, mobile, and social networks. Managing this multichannel environment can result in lots of headaches without the right tools. Attend this session to learn how Oracle WebCenter Sites solves the challenge of multichannel customer engagement. ¶ HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release. ¶ CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. ¶ CON9625 - Taking Control of Oracle WebCenter Security Organizations are increasingly looking to extend their Oracle WebCenter portal for social business, to serve external users and provide seamless access to the right information. In particular, many organizations are extending Oracle WebCenter in a business-to-business scenario requiring secure identification and authorization of business partners and their users. This session focuses on how customers are leveraging, securing, and providing access control to Oracle WebCenter portal and mobile solutions. You will learn best practices and hear real-world examples of how to provide flexible and granular access control for Oracle WebCenter deployments, using Oracle Platform Security Services and Oracle Access Management Suite product offerings. ¶ CON8891 - Extending Social into Enterprise Applications and Business Processes Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes, providing relevant data from across various enterprise systems in one place. Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM, HCM, and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise. ¶ Thursday, October 4th CON8899 - Becoming a Social Business: Stories from the Front Lines of Change What does it really mean to be a social business? How can you change our organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. It takes a thought-provoking look at becoming a social business from the inside. ¶ CON6851 - Oracle WebCenter and Oracle Business Intelligence Enterprise Edition to Create Vendor Portals Large manufacturers of grocery items routinely find themselves depending on the inventory management expertise of their wholesalers and distributors. Inventory costs can be managed more efficiently by the manufacturers if they have better insight into the inventory levels of items carried by their distributors. This creates a unique opportunity for distributors and wholesalers to leverage this knowledge into a revenue-generating subscription service. Oracle Business Intelligence Enterprise Edition and Oracle WebCenter Portal play a key part in enabling creation of business-managed business intelligence portals for vendors. This session discusses one customer that implemented this by leveraging Oracle WebCenter and Oracle Business Intelligence Enterprise Edition. ¶ CON8879 - Provide a Personalized and Consistent Customer Experience in Your Websites and Portals Your customers engage with your company online in different ways throughout their journey—from prospecting by acquiring information on your corporate Website to transacting through self-service applications on your customer portal—and then the cycle begins again when they look for new products and services. Ensuring that the customer experience is consistent and personalized across online properties—from branding and content to interactions and transactions—can be a daunting task. Oracle WebCenter enables you to speak and interact with your customers with one voice across your Websites and portals by providing an integrated platform for delivery of self-service and engagement that unifies and personalizes the online experience. Learn more in this session. ¶ CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we’re not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. ¶ CON8908 - Oracle WebCenter Portal: Creating and Using Content Presenter Templates Oracle WebCenter Portal applications use task flows to display and integrate content stored in the Oracle WebCenter Content server. Among the most flexible task flows is Content Presenter, which renders various types of content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal comes with a set of predefined Content Presenter templates, developers can create their own templates for specific rendering needs. This session shows the lifecycle of developing Content Presenter task flows, including how to create, package, import, modify at runtime, and use such templates. In addition to simple examples with Oracle Application Development Framework (Oracle ADF) UI elements to render the content, it shows how to use other UI technologies, CSS files, and JavaScript libraries. ¶ CON8897 - Using Web Experience Management to Drive Online Marketing Success Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from online marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. ¶ CON8892 - Oracle’s Journey to Social Business Social business is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. Oracle’s goal in becoming a social business is to create a socially connected organization in which working collaboratively across geographical locations, lines of business, and management chains is second nature, enabling innovative solutions to business challenges. We can achieve this by connecting the right people, finding the right content, communicating with the right people, collaborating at the right time, and building the right communities in the right context—all ready in the CLOUD. Attend this session to see how Oracle is transforming itself into a social business. ¶  ------------ If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.

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• Why should you choose Oracle WebLogic 12c instead of JBoss EAP 6?

  - by Ricardo Ferreira

  In this post, I will cover some technical differences between Oracle WebLogic 12c and JBoss EAP 6, which was released a couple days ago from Red Hat. This article claims to help you in the evaluation of key points that you should consider when choosing for an Java EE application server. In the following sections, I will present to you some important aspects that most customers ask us when they are seriously evaluating for an middleware infrastructure, specially if you are considering JBoss for some reason. I would suggest that you keep the following question in mind while you are reading the points: "Why should I choose JBoss instead of WebLogic?" 1) Multi Datacenter Deployment and Clustering - D/R ("Disaster & Recovery") architecture support is embedded on the WebLogic Server 12c product. JBoss EAP 6 on the other hand has no direct D/R support included, Red Hat relies on third-part tools with higher prices. When you consider a middleware solution to host your business critical application, you should worry with every architectural aspect that are related with the solution. Fail-over support is one little aspect of a truly reliable solution. If you do not worry about D/R, your solution will not be reliable. Having said that, with Red Hat and JBoss EAP 6, you have this extra cost that will increase considerably the total cost of ownership of the solution. As we commonly hear from analysts, open-source are not so cheaper when you start seeing the big picture. - WebLogic Server 12c supports advanced LAN clustering, detection of death servers and have a common alert framework. JBoss EAP 6 on the other hand has limited LAN clustering support with no server death detection. They do not generate any alerts when servers goes down (only if you buy JBoss ON which is a separated technology, but until now does not support JBoss EAP 6) and manual intervention are required when servers goes down. In most cases, admin people must rely on "kill -9", "tail -f someFile.log" and "ps ax | grep java" commands to manage failures and clustering anomalies. - WebLogic Server 12c supports the concept of Node Manager, which is a separated process that runs on the physical | virtual servers that allows extend the administration of the cluster to WebLogic managed servers that are often distributed across multiple machines and geographic locations. JBoss EAP 6 on the other hand has no equivalent technology. Whole server instances must be managed individually. - WebLogic Server 12c Node Manager supports Coherence to boost performance when managing servers. JBoss EAP 6 on the other hand has no similar technology. There is no way to coordinate JBoss and infiniband instances provided by JBoss using high throughput and low latency protocols like InfiniBand. The Node Manager feature also allows another very important feature that JBoss EAP lacks: secure the administration. When using WebLogic Node Manager, all the administration tasks are sent to the managed servers in a secure tunel protected by a certificate, which means that the transport layer that separates the WebLogic administration console from the managed servers are secured by SSL. - WebLogic Server 12c are now integrated with OTD ("Oracle Traffic Director") which is a web server technology derived from the former Sun iPlanet Web Server. This software complements the web server support offered by OHS ("Oracle HTTP Server"). Using OTD, WebLogic instances are load-balanced by a high powerful software that knows how to handle SDP ("Socket Direct Protocol") over InfiniBand, which boost performance when used with engineered systems technologies like Oracle Exalogic Elastic Cloud. JBoss EAP 6 on the other hand only offers support to Apache Web Server with custom modules created to deal with JBoss clusters, but only across standard TCP/IP networks.  2) Application and Runtime Diagnostics - WebLogic Server 12c have diagnostics capabilities embedded on the server called WLDF ("WebLogic Diagnostic Framework") so there is no need to rely on third-part tools. JBoss EAP 6 on the other hand has no diagnostics capabilities. Their only diagnostics tool is the log generated by the application server. Admin people are encouraged to analyse thousands of log lines to find out what is going on. - WebLogic Server 12c complement WLDF with JRockit MC ("Mission Control"), which provides to administrators and developers a complete insight about the JVM performance, behavior and possible bottlenecks. WebLogic Server 12c also have an classloader analysis tool embedded, and even a log analyzer tool that enables administrators and developers to view logs of multiple servers at the same time. JBoss EAP 6 on the other hand relies on third-part tools to do something similar. Again, only log searching are offered to find out whats going on. - WebLogic Server 12c offers end-to-end traceability and monitoring available through Oracle EM ("Enterprise Manager"), including monitoring of business transactions that flows through web servers, ESBs, application servers and database servers, all of this with high deep JVM analysis and diagnostics. JBoss EAP 6 on the other hand, even using JBoss ON ("Operations Network"), which is a separated technology, does not support those features. Red Hat relies on third-part tools to provide direct Oracle database traceability across JVMs. One of those tools are Oracle EM for non-Oracle middleware that manage JBoss, Tomcat, Websphere and IIS transparently. - WebLogic Server 12c with their JRockit support offers a tool called JRockit Flight Recorder, which can give developers a complete visibility of a certain period of application production monitoring with zero extra overhead. This automatic recording allows you to deep analyse threads latency, memory leaks, thread contention, resource utilization, stack overflow damages and GC ("Garbage Collection") cycles, to observe in real time stop-the-world phenomenons, generational, reference count and parallel collects and mutator threads analysis. JBoss EAP 6 don't even dream to support something similar, even because they don't have their own JVM. 3) Application Server Administration - WebLogic Server 12c offers a complete administration console complemented with scripting and macro-like recording capabilities. A single WebLogic console can managed up to hundreds of WebLogic servers belonging to the same domain. JBoss EAP 6 on the other hand has a limited console and provides a XML centric administration. JBoss, after ten years, started the development of a rudimentary centralized administration that still leave a lot of administration tasks aside, so admin people and developers must touch scripts and XML configuration files for most advanced and even simple administration tasks. This lead applications to error prone and risky deployments. Even using JBoss ON, JBoss EAP are not able to offer decent administration features for admin people which must be high skilled in JBoss internal architecture and its managing capabilities. - Oracle EM is available to manage multiple domains, databases, application servers, operating systems and virtualization, with a complete end-to-end visibility. JBoss ON does not provide management capabilities across the complete architecture, only basic monitoring. Even deployment must be done aside JBoss ON which does no integrate well with others softwares than JBoss. Until now, JBoss ON does not supports JBoss EAP 6, so even their minimal support for JBoss are not available for JBoss EAP 6 leaving customers uncovered and subject to high skilled JBoss admin people. - WebLogic Server 12c has the same administration model whatever is the topology selected by the customer. JBoss EAP 6 on the other hand differentiates between two operational models: standalone-mode and domain-mode, that are not consistent with each other. Depending on the mode used, the administration skill is different. - WebLogic Server 12c has no point-of-failures processes, and it does not need to define any specialized server. Domain model in WebLogic is available for years (at least ten years or more) and is production proven. JBoss EAP 6 on the other hand needs special processes to garantee JBoss integrity, the PC ("Process-Controller") and the HC ("Host-Controller"). Different from WebLogic, the domain model in JBoss is quite new (one year at tops) of maturity, and need to mature considerably until start doing things like WebLogic domain model does. - WebLogic Server 12c supports parallel deployment model which enables some artifacts being deployed at the same time. JBoss EAP 6 on the other hand does not have any similar feature. Every deployment are done atomically in the containers. This means that if you have a huge EAR (an EAR of 120 MB of size for instance) and deploy onto JBoss EAP 6, this EAR will take some minutes in order to starting accept thread requests. The same EAR deployed onto WebLogic Server 12c will reduce the deployment time at least in 2X compared to JBoss. 4) Support and Upgrades - WebLogic Server 12c has patch management available. JBoss EAP 6 on the other hand has no patch management available, each JBoss EAP instance should be patched manually. To achieve such feature, you need to buy a separated technology called JBoss ON ("Operations Network") that manage this type of stuff. But until now, JBoss ON does not support JBoss EAP 6 so, in practice, JBoss EAP 6 does not have this feature. - WebLogic Server 12c supports previuous WebLogic domains without any reconfiguration since its kernel is robust and mature since its creation in 1995. JBoss EAP 6 on the other hand has a proven lack of supportability between JBoss AS 4, 5, 6 and 7. Different kernels and messaging engines were implemented in JBoss stack in the last five years reveling their incapacity to create a well architected and proven middleware technology. - WebLogic Server 12c has patch prescription based on customer configuration. JBoss EAP 6 on the other hand has no such capability. People need to create ticket supports and have their installations revised by Red Hat support guys to gain some patch prescription from them. - Oracle WebLogic Server independent of the version has 8 years of support of new patches and has lifetime release of existing patches beyond that. JBoss EAP 6 on the other hand provides patches for a specific application server version up to 5 years after the release date. JBoss EAP 4 and previous versions had only 4 years. A good question that Red Hat will argue to answer is: "what happens when you find issues after year 5"?  5) RAC ("Real Application Clusters") Support - WebLogic Server 12c ships with a specific JDBC driver to leverage Oracle RAC clustering capabilities (Fast-Application-Notification, Transaction Affinity, Fast-Connection-Failover, etc). Oracle JDBC thin driver are also available. JBoss EAP 6 on the other hand ships only the standard Oracle JDBC thin driver. Load balancing with Oracle RAC are not supported. Manual intervention in case of planned or unplanned RAC downtime are necessary. In JBoss EAP 6, situation does not reestablish automatically after downtime. - WebLogic Server 12c has a feature called Active GridLink for Oracle RAC which provides up to 3X performance on OLTP applications. This seamless integration between WebLogic and Oracle database enable more value added to critical business applications leveraging their investments in Oracle database technology and Oracle middleware. JBoss EAP 6 on the other hand has no performance gains at all, even when admin people implement some kind of connection-pooling tuning. - WebLogic Server 12c also supports transaction and web session affinity to the Oracle RAC, which provides aditional gains of performance. This is particularly interesting if you are creating a reliable solution that are distributed not only in an LAN cluster, but into a different data center. JBoss EAP 6 on the other hand has no such support. 6) Standards and Technology Support - WebLogic Server 12c is fully Java EE 6 compatible and production ready since december of 2011. JBoss EAP 6 on the other hand became fully compatible with Java EE 6 only in the community version after three months, and production ready only in a few days considering that this article was written in June of 2012. Red Hat says that they are the masters of innovation and technology proliferation, but compared with Oracle and even other proprietary vendors like IBM, they historically speaking are lazy to deliver the most newest technologies and standards adherence. - Oracle is the steward of Java, driving innovation into the platform from commercial and open-source vendors. Red Hat on the other hand does not have its own JVM and relies on third-part JVMs to complete their application server offer. 95% of Red Hat customers are using Oracle HotSpot as JVM, which means that without Oracle involvement, their support are limited exclusively to the application server layer and we all know that most problems are happens in the JVM layer. - WebLogic Server 12c supports natively JDK 7, which empower developers to explore the maximum of the Java platform productivity when writing code. This feature differentiate WebLogic from others application servers (except GlassFish that are also managed by Oracle) because the usage of JDK 7 introduce such remarkable productivity features like the "try-with-resources" enhancement, catching multiple exceptions with one try block, Strings in the switch statements, JVM improvements in terms of JDBC, I/O, networking, security, concurrency and of course, the most important feature of Java 7: native support for multiple non-Java languages. More features regarding JDK 7 can be found here. JBoss EAP 6 on the other hand does not support JDK 7 officially, they comment in their community version that "Java SE 7 can be used with JBoss 7" which does not gives you any guarantees of enterprise support for JDK 7. - Oracle WebLogic Server 12c supports integration with Spring framework allowing Spring applications to use WebLogic special transaction manager, exposing bean interfaces to WebLogic MBeans to take advantage of all WebLogic monitoring and administration advantages. JBoss EAP 6 on the other hand has no special integration with Spring. In fact, Red Hat offers a suspicious package called "JBoss Web Platform" that in theory supports Spring, but in practice this package does not offers any special integration. It is just a facility for Red Hat customers to have support from both JBoss and Spring technology using the same customer support. 7) Lightweight Development - Oracle WebLogic Server 12c and Oracle GlassFish are completely integrated and can share applications without any modifications. Starting with the 12c version, WebLogic now understands natively GlassFish deployment descriptors and specific configurations in order to offer you a truly and reliable migration path from a community Java EE application server to a enterprise middleware product like WebLogic. JBoss EAP 6 on the other hand has no support to natively reuse an existing (or still in development) application from JBoss AS community server. Users of JBoss suffer of critical issues during deployment time that includes: changing the libraries and dependencies of the application, patching the DTD or XSD deployment descriptors, refactoring of the application layers due classloading issues and anomalies, rebuilding of persistence, business and web layers due issues with "usage of the certified version of an certain dependency" or "frameworks that Red Hat potentially does not recommend" etc. If you have the culture or enterprise IT directive of developing Java EE applications using community middleware to in a certain future, transition to enterprise (supported by a vendor) middleware, Oracle WebLogic plus Oracle GlassFish offers you a more sustainable solution. - WebLogic Server 12c has a very light ZIP distribution (less than 165 MB). JBoss EAP 6 ZIP size is around 130 MB, together with JBoss ON you have more 100 MB resulting in a higher download footprint. This is particularly interesting if you plan to use automated setup of application server instances (for example, to rapidly setup a development or staging environment) using Maven or Hudson. - WebLogic Server 12c has a complete integration with Maven allowing developers to setup WebLogic domains with few commands. Tasks like downloading WebLogic, installation, domain creation, data sources deployment are completely integrated. JBoss EAP 6 on the other hand has a limited offer integration with those tools.  - WebLogic Server 12c has a startup mode called WLX that turns-off EJB, JMS and JCA containers leaving enabled only the web container with Java EE 6 web profile. JBoss EAP 6 on the other hand has no such feature, you need to disable manually the containers that you do not want to use. - WebLogic Server 12c supports fastswap, which enables you to change classes without redeployment. This is particularly interesting if you are developing patches for the application that is already deployed and you do not want to redeploy the entire application. This is the same behavior that most application servers offers to JSP pages, but with WebLogic Server 12c, you have the same feature for Java classes in general. JBoss EAP 6 on the other hand has no such support. Even JBoss EAP 5 does not support this until now. 8) JMS and Messaging - WebLogic Server 12c has a proven and high scalable JMS implementation since its initial release in 1995. JBoss EAP 6 on the other hand has a still immature technology called HornetQ, which was introduced in JBoss EAP 5 replacing everything that was implemented in the previous versions. Red Hat loves to introduce new technologies across JBoss versions, playing around with customers and their investments. And when they are asked about why they have changed the implementation and caused such a mess, their answer is always: "the previous implementation was inadequate and not aligned with the community strategy so we are creating a new a improved one". This Red Hat practice leads to uncomfortable investments that in a near future (sometimes less than a year) will be affected in someway. - WebLogic Server 12c has troubleshooting and monitoring features included on the WebLogic console and WLDF. JBoss EAP 6 on the other hand has no direct monitoring on the console, activity is reflected only on the logs, no debug logs available in case of JMS issues. - WebLogic Server 12c has extremely good performance and scalability. JBoss EAP 6 on the other hand has a JMS storage mechanism relying on Oracle database or MySQL. This means that if an issue in production happens and Red Hat affirms that an performance issue is happening due to database problems, they will not support you on the performance issue. They will orient you to call Oracle instead. - WebLogic Server 12c supports messaging enterprise features like SAF ("Store and Forward"), Distributed Queues/Topics and Foreign JMS providers support that leverage JMS implementations without compromise developer code making things completely transparent. JBoss EAP 6 on the other hand do not even dream to support such features. 9) Caching and Grid - Coherence, which is the leading and most mature data grid technology from Oracle, is available since early 2000 and was integrated with WebLogic in 2009. Coherence and WebLogic clusters can be both managed from WebLogic administrative console. Even Node Manager supports Coherence. JBoss on the other hand discontinued JBoss Cache, which was their caching implementation just like they did with the messaging implementation (JBossMQ) which was a issue for long term customers. JBoss EAP 6 ships InfiniSpan version 1.0 which is immature and lack a proven record of successful cases and reliability. - WebLogic Server 12c has a feature called ActiveCache which uses Coherence to, without any code changes, replicate HTTP sessions from both WebLogic and other application servers like JBoss, Tomcat, Websphere, GlassFish and even Microsoft IIS. JBoss EAP 6 on the other hand does have such support and even when they do in the future, they probably will support only their own application server. - Coherence can be used to manage both L1 and L2 cache levels, providing support to Oracle TopLink and others JPA compliant implementations, even Hibernate. JBoss EAP 6 and Infinispan on the other hand supports only Hibernate. And most important of all: Infinispan does not have any successful case of L1 or L2 caching level support using Hibernate, which lead us to reflect about its viability. 10) Performance - WebLogic Server 12c is certified with Oracle Exalogic Elastic Cloud and can run unchanged applications at this engineered system. This approach can benefit customers from Exalogic optimization's of both kernel and JVM layers to boost performance in terms of 10X for web, OLTP, JMS and grid applications. JBoss EAP 6 on the other hand has no investment on engineered systems: customers do not have the choice to deploy on a Java ultra fast system if their project becomes relevant and performance issues are detected. - WebLogic Server 12c maintains a performance gain across each new release: starting on WebLogic 5.1, the overall performance gain has been close to 4X, which close to a 20% gain release by release. JBoss on the other hand does not provide SPECJAppServer or SPECJEnterprise performance benchmarks. Their so called "performance gains" remains hidden in their customer environments, which lead us to think if it is true or not since we will never get access to those environments. - WebLogic Server 12c has industry performance benchmarks with submissions across platforms and configurations leading SPECJ. Oracle WebLogic leads SPECJAppServer performance in multiple categories, fitting all customer topologies like: dual-node, single-node, multi-node and multi-node with RAC. JBoss... again, does not provide any SPECJAppServer performance benchmarks. - WebLogic Server 12c has a feature called work manager which allows your application to embrace new performance levels based on critical resource utilization of the CPUs usage. Work managers prioritizes work and allocates threads based on an execution model that takes into account administrator-defined parameters and actual run-time performance and throughput. JBoss EAP 6 on the other hand has no compared feature and probably they never will. Not supporting such feature like work managers, JBoss EAP 6 forces admin people and specially developers to uncover performance gains in a intrusive way, rewriting the code and doing performance refactorings. 11) Professional Services Support - WebLogic Server 12c and any other technology sold by Oracle give customers the possibility of hire OCS ("Oracle Consulting Services") to manage critical scenarios, deployment assistance of new applications, high skilled consultancy of architecture, best practices and people allocation together with customer teams. All OCS services are available without any restrictions, having the customer bought software from Oracle or just starting their implementation before any acquisition. JBoss EAP 6 or Red Hat to be more specifically, only offers professional services if you buy subscriptions from them. If you are developing a new critical application for your business and need the help of Red Hat for a serious issue or architecture decision, they will probably say: "OK... I can help you but after you buy subscriptions from me". Red Hat also does not allows their professional services consultants to manage environments that uses community based software. They will probably force you to first buy a subscription, download their "enterprise" version and them, optionally hire their consultants. - Oracle provides you our university to educate your team into our technologies, including of course specialized trainings of WebLogic application server. At any time and location, you can hire Oracle to train your team so you get trustful knowledge according to your specific needs. Certifications for the products are also available if your technical people desire to differentiate themselves as professionals. Red Hat on the other hand have a limited pool of resources to train your team in their technologies. Basically they are selling training and certification for RHEL ("Red Hat Enterprise Linux") but if you demand more specialized training in JBoss middleware, they will probably connect you to some "certified" partner localized training since they are apparently discontinuing their education center, at least here in Brazil. They were not able to reproduce their success with RHEL education to their middleware division since they need first sell the subscriptions to after gives you specialized training. And again, they only offer you specialized training based on their enterprise version (EAP in the case of JBoss) which means that the courses will be a quite outdated. There are reports of developers that took official training's from Red Hat at this year (2012) and in a certain JBoss advanced course, Red Hat supposedly covered JBossMQ as the messaging subsystem, and even the printed material provided was based on JBossMQ since the training was created for JBoss EAP 4.3. 12) Encouraging Transparency without Ulterior Motives - WebLogic Server 12c like any other software from Oracle can be downloaded any time from anywhere, you should only possess an OTN ("Oracle Technology Network") credential and you can download any enterprise software how many times you want. And is not some kind of "trial" version. It is the official binaries that will be running for ever in your data center. Oracle does not encourages the usage of "specific versions" of our software. The binaries you buy from Oracle are the same binaries anyone in the world could download and use for testing and personal education. JBoss EAP 6 on the other hand are not available for download unless you buy a subscription and get access to the Red Hat enterprise repositories. If you need to test, learn or just start creating your application using Red Hat's middleware software, you should download it from the community website. You are not allowed to download the enterprise version that, according to Red Hat are more secure, reliable and robust. But no one of us want to start the development of a software with an unsecured, unreliable and not scalable middleware right? So what you do? You are "invited" by Red Hat to buy subscriptions from them to get access to the "cool" version of the software. - WebLogic Server 12c prices are publicly available in the Oracle website. If you want to know right now how much WebLogic will cost to your organization, just click here and get access to our price list. In the case of WebLogic, check out the "US Oracle Technology Commercial Price List". Oracle also encourages you to get in touch with a sales representative to discuss discounts that would make possible the investment into our technology. But you are not required to do this, only if you are interested in buying our technology or maybe you want to discuss some discount scenarios. JBoss EAP 6 on the other hand does not have its cost publicly available in Red Hat's website or in any other media, at least is not so easy to get such information. The only link you will possibly find in their website is a "Contact a Sales Representative" link. This is not a very good relationship between an customer and an vendor. This is not an example of transparency, mainly when the software are sold as open. In this situations, customers expects to see the software prices publicly available, so they can have the chance to decide, based on the existing features of the software, if the cost is fair or not. Conclusion Oracle WebLogic is the most mature, secure, reliable and scalable Java EE application server of the market, and have a proven record of success around the globe to prove it's majority. Don't lose the chance to discover today how WebLogic could fit your needs and sustain your global IT middleware strategy, no matter if your strategy are completely based on the Cloud or not.

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• The Product Owner

  - by Robert May

  In a previous post, I outlined the rules of Scrum.  This post details one of those rules. Picking a most important part of Scrum is difficult.  All of the rules are required, but if there were one rule that is “more” required that every other rule, its having a good Product Owner.  Simply put, the Product Owner can make or break the project. Duties of the Product Owner A Product Owner has many duties and responsibilities.  I’ll talk about each of these duties in detail below. A Product Owner: Discovers and records stories for the backlog. Prioritizes stories in the Product Backlog, Release Backlog and Iteration Backlog. Determines Release dates and Iteration Dates. Develops story details and helps the team understand those details. Helps QA to develop acceptance tests. Interact with the Customer to make sure that the product is meeting the customer’s needs. Discovers and Records Stories for the Backlog When I do Scrum, I always use User Stories as the means for capturing functionality that’s required in the system.  Some people will use Use Cases, but the same rule applies.  The Product Owner has the ultimate responsibility for figuring out what functionality will be in the system.  Many different mechanisms for capturing this input can be used.  User interviews are great, but all sources should be considered, including talking with Customer Support types.  Often, they hear what users are struggling with the most and are a great source for stories that can make the application easier to use. Care should be taken when soliciting user stories from technical types such as programmers and the people that manage them.  They will almost always give stories that are very technical in nature and may not have a direct benefit for the end user.  Stories are about adding value to the company.  If the stories don’t have direct benefit to the end user, the Product Owner should question whether or not the story should be implemented.  In general, technical stories should be included as tasks in User Stories.  Technical stories are often needed, but the ultimate value to the user is in user based functionality, so technical stories should be considered nothing more than overhead in providing that user functionality. Until the iteration prior to development, stories should be nothing more than short, one line placeholders. An exercise called Story Planning can be used to brainstorm and come up with stories.  I’ll save the description of this activity for another blog post. For more information on User Stories, please read the book User Stories Applied by Mike Cohn. Prioritizes Stories in the Product Backlog, Release Backlog and Iteration Backlog Prioritization of stories is one of the most difficult tasks that a Product Owner must do.  A key concept of Scrum done right is the need to have the team working from a single set of prioritized stories.  If the team does not have a single set of prioritized stories, Scrum will likely fail at your organization.  The Product Owner is the ONLY person who has the responsibility to prioritize that list.  The Product Owner must be very diplomatic and sincerely listen to the people around him so that he can get the priorities correct. Just listening will still not yield the proper priorities.  Care must also be taken to ensure that Return on Investment is also considered.  Ultimately, determining which stories give the most value to the company for the least cost is the most important factor in determining priorities.  Product Owners should be willing to look at cold, hard numbers to determine the order for stories.  Even when many people want a feature, if that features is costly to develop, it may not have as high of a return on investment as features that are cheaper, but not as popular. The act of prioritization often causes conflict in an environment.  Customer Service thinks that feature X is the most important, because it will stop people from calling.  Operations thinks that feature Y is the most important, because it will stop servers from crashing.  Developers think that feature Z is most important because it will make writing software much easier for them.  All of these are useful goals, but the team can have only one list of items, and each item must have a priority that is different from all other stories.  The Product Owner will determine which feature gives the best return on investment and the other features will have to wait their turn, which means that someone will not have their top priority feature implemented first. A weak Product Owner will refuse to do prioritization.  I’ve heard from multiple Product Owners the following phrase, “Well, it’s all got to be done, so what does it matter what order we do it in?”  If your product owner is using this phrase, you need a new Product Owner.  Order is VERY important.  In Scrum, every release is potentially shippable.  If the wrong priority items are developed, then the value added in each release isn’t what it should be.  Additionally, the Product Owner with this mindset doesn’t understand Agile.  A product is NEVER finished, until the company has decided that it is no longer a going concern and they are no longer going to sell the product.  Therefore, prioritization isn’t an event, its something that continues every day.  The logical extension of the phrase “It’s all got to be done” is that you will never ship your product, since a product is never “done.”  Once stories have been prioritized, assigning them to the Release Backlog and the Iteration Backlog becomes relatively simple.  The top priority items are copied into the respective backlogs in order and the task is complete.  The team does have the right to shuffle things around a little in the iteration backlog.  For example, they may determine that working on story C with story A is appropriate because they’re related, even though story B is technically a higher priority than story C.  Or they may decide that story B is too big to complete in the time available after Story A has tasks created, so they’ll work on Story C since it’s smaller.  They can’t, however, go deep into the backlog to pick stories to implement.  The team and the Product Owner should work together to determine what’s best for the company. Prioritization is time consuming, but its one of the most important things a Product Owner does. Determines Release Dates and Iteration Dates Product owners are responsible for determining release dates for a product.  A common misconception that Product Owners have is that every “release” needs to correspond with an actual release to customers.  This is not the case.  In general, releases should be no more than 3 months long.  You  may decide to release the product to the customers, and many companies do release the product to customers, but it may also be an internal release. If a release date is too far away, developers will fall into the trap of not feeling a sense of urgency.  The date is far enough away that they don’t need to give the release their full attention.  Additionally, important tasks, such as performance tuning, regression testing, user documentation, and release preparation, will not happen regularly, making them much more difficult and time consuming to do.  The more frequently you do these tasks, the easier they are to accomplish. The Product Owner will be a key participant in determining whether or not a release should be sent out to the customers.  The determination should be made on whether or not the features contained in the release are valuable enough  and complete enough that the customers will see real value in the release.  Often, some features will take more than three months to get them to a state where they qualify for a release or need additional supporting features to be released.  The product owner has the right to make this determination. In addition to release dates, the Product Owner also will help determine iteration dates.  In general, an iteration length should be chosen and the team should follow that iteration length for an extended period of time.  If the iteration length is changed every iteration, you’re not doing Scrum.  Iteration lengths help the team and company get into a rhythm of developing quality software.  Iterations should be somewhere between 2 and 4 weeks in length.  Any shorter, and significant software will likely not be developed.  Any longer, and the team won’t feel urgency and planning will become very difficult. Iterations may not be extended during the iteration.  Companies where Scrum isn’t really followed will often use this as a strategy to complete all stories.  They don’t want to face the harsh reality of what their true performance is, and looking good is more important than seeking visibility and improving the process and team.  Companies like this typically don’t allow failure.  This is unhealthy.  Failure is part of life and unless we learn from it, we can’t improve.  I would much rather see a team push out stories to the next iteration and then have healthy discussions about why they failed rather than extend the iteration and not deal with the core problems. If iteration length varies, retrospectives become more difficult.  For example, evaluating the performance of the team’s estimation efforts becomes much more difficult if the iteration length varies.  Also, the team must have a velocity measurement.  If the iteration length varies, measuring velocity becomes impossible and upper management no longer will have the ability to evaluate the teams performance.  People external to the team will no longer have the ability to determine when key features are likely to be developed.  Variable iterations cause the entire company to fail and likely cause Scrum to fail at an organization. Develops Story Details and Helps the Team Understand Those Details A key concept in Scrum is that the stories are nothing more than a placeholder for a conversation.  Stories should be nothing more than short, one line statements about the functionality.  The team will then converse with the Product Owner about the details about that story.  The product owner needs to have a very good idea about what the details of the story are and needs to be able to help the team understand those details. Too often, we see this requirement as being translated into the need for comprehensive documentation about the story, including old fashioned requirements documentation.  The team should only develop the documentation that is required and should not develop documentation that is only created because their is a process to do so. In general, what we see that works best is the iteration before a team starts development work on a story, the Product Owner, with other appropriate business analysts, will develop the details of that story.  They’ll figure out what business rules are required, potentially make paper prototypes or other light weight mock-ups, and they seek to understand the story and what is implied.  Note that the time allowed for this task is deliberately short.  The Product Owner only has a single iteration to develop all of the stories for the next iteration. If more than one iteration is used, I’ve found that teams will end up with Big Design Up Front and traditional requirements documents.  This is a waste of time, since the team will need to then have discussions with the Product Owner to figure out what the requirements document says.  Instead of this, skip making the pretty pictures and detailing the nuances of the requirements and build only what is minimally needed by the team to do development.  If something comes up during development, you can address it at that time and figure out what you want to do.  The goal is to keep things as light weight as possible so that everyone can move as quickly as possible. Helps QA to Develop Acceptance Tests In Scrum, no story can be counted until it is accepted by QA.  Because of this, acceptance tests are very important to the team.  In general, acceptance tests need to be developed prior to the iteration or at the very beginning of the iteration so that the team can make sure that the tasks that they develop will fulfill the acceptance criteria. The Product Owner will help the team, including QA, understand what will make the story acceptable.  Note that the Product Owner needs to be careful about specifying that the feature will work “Perfectly” at the end of the iteration.  In general, features are developed a little bit at a time, so only the bit that is being developed should be considered as necessary for acceptance. A weak Product Owner will make statements like “Do it right the first time.”  Not only are these statements damaging to the team (like they would try to do it WRONG the first time . . .), they’re also ignoring the iterative nature of Scrum.  Additionally, a weak product owner will seek to add scope in the acceptance testing.  For example, they will refuse to determine acceptance at the beginning of the iteration, and then, after the team has planned and committed to the iteration, they will expand scope by defining acceptance.  This often causes the team to miss the iteration because scope that wasn’t planned on is included.  There are ways that the team can mitigate this problem.  For example, include extra “Product Owner” time to deal with the uncertainty that you know will be introduced by the Product Owner.  This will slow the perceived velocity of the team and is not ideal, since they’ll be doing more work than they get credit for. Interact with the Customer to Make Sure that the Product is Meeting the Customer’s Needs Once development is complete, what the team has worked on should be put in front of real live people to see if it meets the needs of the customer.  One of the great things about Agile is that if something doesn’t work, we can revisit it in a future iteration!  This frees up the team to make the best decision now and know that if that decision proves to be incorrect, the team can revisit it and change that decision. Features are about adding value to the customer, so if the customer doesn’t find them useful, then having the team make tweaks is valuable.  In general, most software will be 80 to 90 percent “right” after the initial round and only minor tweaks are required.  If proper coding standards are followed, these tweaks are usually minor and easy to accomplish.  Product Owners that are doing a good job will encourage real users to see and use the software, since they know that they are trying to add value to the customer. Poor product owners will think that they know the answers already, that their customers are silly and do stupid things and that they don’t need customer input.  If you have a product owner that is afraid to show the team’s work to real customers, you probably need a different product owner. Up Next, “Who Makes a Good Product Owner.” Followed by, “Messing with the Team.” Technorati Tags: Scrum,Product Owner

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• Understanding the value of Customer Experience & Loyalty for the Telecommunications Industry

  - by raul.goycoolea

  Worried by economic woes and market forces, especially in mature markets, communications service providers (CSPs) increasingly focus on improving customer experience. In fact, it seems difficult to find a major message by a C-level executive in the developed world that does not include something on "meeting and exceeding customers' needs". Frequently in customer satisfaction studies by prominent firms, CSPs fall short of the leadership demonstrated by other industries that take customer-centric approaches to their bottom-line strategies. Consider the following:Despite the continued impact of global economic crisis, in July 2010, Apple Computer posted record revenue and net quarterly profit. Those who attribute the results primarily to the iPhone 4 launch should note that Apple also shipped around 30% more Macintosh computers than the same period the previous year. Even sales of the iPod line increased by 8% in a highly commoditized, shrinking media player market. Finally, Apple began selling iPads during the quarter, with total sales of more than 3 million units. What does Apple have that the others lack? Well, some great products (and services) to be sure, but it also excels at customer service and support, marketing, and distribution, and has one of the strongest brands globally. Its products are useful, simple to use, easy to acquire and augment, high quality, and considered very cool. They also evoke such an emotional response from many of Apple's customers, which they turn up their noses at competitive products.In other words, Apple appears to have mastered virtually every aspect of customer experience and the resultant loyalty of its customer base - even in difficult financial times. Through that unwavering customer focus, Apple continues to drive its revenues and profits to new heights. Other customer loyalty leaders like Wal-Mart, Google, Toyota and Honda are also doing well by focusing on customer experience as an essential driver of profitability. Service providers should note this performance and ask themselves how they might leverage the same principles to increase their own profitability. After all, that is what customer experience and loyalty are all about: profitability.To successfully manage all the critical touch points of customer experience, CSPs must shun the one-size-fits-all approach. They can no longer afford to view customer service fundamentally as an act of altruism - which mentality dates back to the industry's civil service days, when CSPs were typically government organizations that were critical to economic development and public safety.As regulators and public officials have pushed, and continue to push, service providers to new heights of reliability - using incentives and punishments - most CSPs already have some of the fundamental building blocks of customer service in place. Yet despite that history and experience, service providers still lag other industries in providing what is seen as good customer service.As we observed in the TMF's 2009 Insights Research report, Customer Experience Management: Driving Loyalty & Profitability there has been resurgence in interest by CSPs. More and more of them have stated ambitions to catch up other industries, and they are realizing that good customer service is a powerful strategy for increasing business performance and profitability, not an act of good will.CSPs are recognizing the connection between customer experience and profitability, as demonstrated in many studies. For example, according to research by Bain & Company, a 5 percent improvement in customer retention rates can yield as much as a 75 percent increase in profits for companies across a range of industries.After decades of customer experience strategy formulation, Bain partner and business author, Frederick Reichheld, considers "would you recommend us to a friend?" as the ultimate question for a customer. How many times have you or your friends recommended an iPod, iPhone or a Mac? What do your children recommend to their peers? Their peers to them?There are certain steps service providers have to take to create more personalized relationships with their customers, as well as reduce churn and increase profitability, all while becoming leaner and more agile. First, they have to define customer experience, we define it as the result of the sum of observations, perceptions, thoughts and feelings arising from interactions and relationships between customers and their service provider(s). Virtually every customer touch point - whether directly or indirectly linked to service providers and their partners - contributes to customer perception, satisfaction, loyalty, and ultimately profitability. Gaining leadership in customer experience and satisfaction will not be a simple task, as it is affected by virtually every customer-facing aspect of the service provider, and in turn impacts the service provider deeply - especially on the all-important bottom line. The scope of issues affecting customer experience is complex and dynamic.With new services, devices and applications extending the basis of customer experience to domains beyond the direct control of the service provider, it is likely to increase in complexity and dynamism.Customer loyalty = increased profitsAs stated earlier, customer experience programs are not fundamentally altruistic exercises, but a strategic means of improving competitiveness and profitability in the short and long term. Loyalty is essential to deriving long term profits from customers.Some of the earliest loyalty programs date back to the 1930s, when packaged goods companies offered embedded coupons for rewards to buyers, and eventually retail chains began offering reward programs to frequent shoppers. These programs continued for decades but were leapfrogged in the 1980s by more aggressive programs from the airlines.This movement was led by American Airlines, which launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer scheme. It was the first to reward frequent fliers with notional air miles that could be accumulated and later redeemed for free travel. Figure 1: Opportunities example of Customer loyalty driven profitOther airlines and travel providers were quick to grasp the incredible value of providing customers with an incentive to use their company exclusively. Within a few years, dozens of travel industry companies launched similar initiatives and now loyalty programs are achieving near-ubiquity in many service industries, especially those in which it is difficult to differentiate offerings by product attributes.The belief is that increased profitability will result from customer retention efforts because:•    The cost of acquisition occurs only at the beginning of a relationship: the longer the relationship, the lower the amortized cost;•    Account maintenance costs decline as a percentage of total costs, or as a percentage of revenue, over the lifetime of the relationship;•    Long term customers tend to be less inclined to switch and less price sensitive which can result in stable unit sales volume and increases in dollar-sales volume;•    Long term customers may initiate word-of-mouth promotions and referrals, which cost the company nothing and arguably are the most effective form of advertising;•    Long-term customers are more likely to buy ancillary products and higher margin supplemental products;•    Long term customers tend to be satisfied with their relationship with the company and are less likely to switch to competitors, making market entry or competitors gaining market share difficult;•    Regular customers tend to be less expensive to service, as they are familiar with the processes involved, require less 'education', and are consistent in their order placement;•    Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. Figure 2: The virtuous circle of customer loyaltyFigure 2 represents a high-level example of a virtuous cycle driven by customer satisfaction and loyalty, depicting how superiority in product and service offerings, as well as strong customer support by competent employees, lead to higher sales and ultimately profitability. As stated above, this is not a new concept, but succeeding with it is difficult. It has eluded many a company driven to achieve profitability goals. Of course, for this circle to be virtuous, the customer relationship(s) must be profitable.Trying to maintain the loyalty of unprofitable customers is not a viable business strategy. It is, therefore, important that marketers can assess the profitability of each customer (or customer segment), and either improve or terminate relationships that are not profitable. This means each customer's 'relationship costs' must be understood and compared to their 'relationship revenue'. Customer lifetime value (CLV) is the most commonly used metric here, as it is generally accepted as a representation of exactly how much each customer is worth in monetary terms, and therefore a determinant of exactly how much a service provider should be willing to spend to acquire or retain that customer.CLV models make several simplifying assumptions and often involve the following inputs:•    Churn rate represents the percentage of customers who end their relationship with a company in a given period;•    Retention rate is calculated by subtracting the churn rate percentage from 100;•    Period/horizon equates to the units of time into which a customer relationship can be divided for analysis. A year is the most commonly used period for this purpose. Customer lifetime value is a multi-period calculation, often projecting three to seven years into the future. In practice, analysis beyond this point is viewed as too speculative to be reliable. The model horizon is the number of periods used in the calculation;•    Periodic revenue is the amount of revenue collected from a customer in a given period (though this is often extended across multiple periods into the future to understand lifetime value), such as usage revenue, revenues anticipated from cross and upselling, and often some weighting for referrals by a loyal customer to others; •    Retention cost describes the amount of money the service provider must spend, in a given period, to retain an existing customer. Again, this is often forecast across multiple periods. Retention costs include customer support, billing, promotional incentives and so on;•    Discount rate means the cost of capital used to discount future revenue from a customer. Discounting is an advanced method used in more sophisticated CLV calculations;•    Profit margin is the projected profit as a percentage of revenue for the period. This may be reflected as a percentage of gross or net profit. Again, this is generally projected across the model horizon to understand lifetime value.A strong focus on managing these inputs can help service providers realize stronger customer relationships and profits, but there are some obstacles to overcome in achieving accurate calculations of CLV, such as the complexity of allocating costs across the customer base. There are many costs that serve all customers which must be properly allocated across the base, and often a simple proportional allocation across the whole base or a segment may not accurately reflect the true cost of serving that customer;  This is made worse by the fragmentation of customer information, which is likely to be across a variety of product or operations groups, and may be difficult to aggregate due to different representations.In addition, there is the complexity of account relationships and structures to take into consideration. Complex account structures may not be understood or properly represented. For example, a profitable customer may have a separate account for a second home or another family member, which may appear to be unprofitable. If the service provider cannot relate the two accounts, CLV is not properly represented and any resultant cancellation of the apparently unprofitable account may result in the customer churning from the profitable one.In summary, if service providers are to realize strong customer relationships and their attendant profits, there must be a very strong focus on data management. This needs to be coupled with analytics that help business managers and those who work in customer-facing functions offer highly personalized solutions to customers, while maintaining profitability for the service provider. It's clear that acquiring new customers is expensive. Advertising costs, campaign management expenses, promotional service pricing and discounting, and equipment subsidies make a serious dent in a new customer's profitability. That is especially true given the rising subsidies for Smartphone users, which service providers hope will result in greater profits from profits from data services profitability in future.  The situation is made worse by falling prices and greater competition in mature markets.Customer acquisition through industry consolidation isn't cheap either. A North American service provider spent about $2,000 per subscriber in its acquisition of a smaller company earlier this year. While this has allowed it to leapfrog to become the largest mobile service provider in the country, it required a total investment of more than $28 billion (including assumption of the acquiree's debt).While many operating cost synergies clearly made this deal more attractive to the acquiring company, this is certainly an expensive way to acquire customers: the cost per subscriber in this case is not out of line with the prices others have paid for acquisitions.While growth by acquisition certainly increases overall revenues, it often creates tremendous challenges for profitability. Organic growth through increased customer loyalty and retention is a more effective driver of profit, as well as a stronger predictor of future profitability. Service providers, especially those in mature markets, are increasingly recognizing this and taking steps toward a creating a more personalized, flexible and satisfying experience for their customers.In summary, the clearest path to profitability for companies in virtually all industries is through customer retention and maximization of lifetime value. Service providers would do well to recognize this and focus attention on profitable customer relationships.

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