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  • How does a "Variables introduce state"?

    - by kunj2aan
    I was reading the "C++ Coding Standards" and this line was there: Variables introduce state, and you should have to deal with as little state as possible, with lifetimes as short as possible. Doesn't anything that mutates eventually manipulate state? What does "you should have to deal with little state as possible" mean? In an impure language such as C++, isn't state management really what you are doing? And what are other ways to "deal with as little state as possible" other than limiting variable lifetime?

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  • Red Gate SQL Prompt Verses Microsoft Intellisense

    In this economy, IT professionals have to make smart choices when it comes to spending money on developer tools. Does the new Intellisense feature of SQL Server 2008 Management Studio make third party intelligent code completion tools like Red Gate SQL Prompt obsolete?

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  • Oracle University New Courses (Week 14)

    - by swalker
    Oracle University released the following new (versions of) courses recently: Database Oracle Data Modeling and Relational Database Design (4 days) Fusion Middleware Oracle Directory Services 11g: Administration (5 days) Oracle Unified Directory 11g: Services Deployment Essentials (2 days) Oracle GoldenGate 11g Management Pack: Overview (1 day) Business Intelligence & Datawarehousing Oracle Database 11g: Data Mining Techniques (2 days) Oracle Solaris Oracle Solaris 10 System Administration for HP-UX Administrators (5 days) E-Business Suite R12.x Oracle Time and Labor Fundamentals Get in contact with your local Oracle University team for more details and course dates. Stay Connected to Oracle University: LinkedIn OracleMix Twitter Facebook Google+

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  • I'm back

    - by Rob Addis
    I haven’t posted much for a while but after 3 years as a Solution Architect I’m back to my old role designing and developing SOA Frameworks and Management Platforms. So you may be hearing a bit more from me in the future.

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  • Latest on Oracle Governance, Risk and Compliance

    With the widespread uncertainty afflicting economies across the globe,regulatory mandates are expected to rise as investors and citizens worldwide demand increasing transparency and accountability from corporations and public agencies alike. Tune into this conversation with Chris Leone, Group Vice-President of Oracle Applications Product Strategy, to hear the latest on Oracle’s Governance, Risk, and Compliance (GRC) Applications Suite. You will learn how companies today are ensuring a sustainable and cost-effective risk and compliance management regimen with the help of Oracle GRC applications.

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  • TortoiseSVN and Subversion Cookbook Part 3: In, Out, and Around

    Subversion doesn't have to be difficult, especially if you have Michael Sorens's guide at hand. After dealing in previous articles with checkouts and commits in Subversion, and covering the various file-manipulation operations that are required for Subversion, Michael now deals in this article with file macro-management, the operations such as putting things in, and taking things out, that deal with repositories and projects.

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  • Oracle NoSQL Database Exceeds 1 Million Mixed YCSB Ops/Sec

    - by Charles Lamb
    We ran a set of YCSB performance tests on Oracle NoSQL Database using SSD cards and Intel Xeon E5-2690 CPUs with the goal of achieving 1M mixed ops/sec on a 95% read / 5% update workload. We used the standard YCSB parameters: 13 byte keys and 1KB data size (1,102 bytes after serialization). The maximum database size was 2 billion records, or approximately 2 TB of data. We sized the shards to ensure that this was not an "in-memory" test (i.e. the data portion of the B-Trees did not fit into memory). All updates were durable and used the "simple majority" replica ack policy, effectively 'committing to the network'. All read operations used the Consistency.NONE_REQUIRED parameter allowing reads to be performed on any replica. In the past we have achieved 100K ops/sec using SSD cards on a single shard cluster (replication factor 3) so for this test we used 10 shards on 15 Storage Nodes with each SN carrying 2 Rep Nodes and each RN assigned to its own SSD card. After correcting a scaling problem in YCSB, we blew past the 1M ops/sec mark with 8 shards and proceeded to hit 1.2M ops/sec with 10 shards.  Hardware Configuration We used 15 servers, each configured with two 335 GB SSD cards. We did not have homogeneous CPUs across all 15 servers available to us so 12 of the 15 were Xeon E5-2690, 2.9 GHz, 2 sockets, 32 threads, 193 GB RAM, and the other 3 were Xeon E5-2680, 2.7 GHz, 2 sockets, 32 threads, 193 GB RAM.  There might have been some upside in having all 15 machines configured with the faster CPU, but since CPU was not the limiting factor we don't believe the improvement would be significant. The client machines were Xeon X5670, 2.93 GHz, 2 sockets, 24 threads, 96 GB RAM. Although the clients had 96 GB of RAM, neither the NoSQL Database or YCSB clients require anywhere near that amount of memory and the test could have just easily been run with much less. Networking was all 10GigE. YCSB Scaling Problem We made three modifications to the YCSB benchmark. The first was to allow the test to accommodate more than 2 billion records (effectively int's vs long's). To keep the key size constant, we changed the code to use base 32 for the user ids. The second change involved to the way we run the YCSB client in order to make the test itself horizontally scalable.The basic problem has to do with the way the YCSB test creates its Zipfian distribution of keys which is intended to model "real" loads by generating clusters of key collisions. Unfortunately, the percentage of collisions on the most contentious keys remains the same even as the number of keys in the database increases. As we scale up the load, the number of collisions on those keys increases as well, eventually exceeding the capacity of the single server used for a given key.This is not a workload that is realistic or amenable to horizontal scaling. YCSB does provide alternate key distribution algorithms so this is not a shortcoming of YCSB in general. We decided that a better model would be for the key collisions to be limited to a given YCSB client process. That way, as additional YCSB client processes (i.e. additional load) are added, they each maintain the same number of collisions they encounter themselves, but do not increase the number of collisions on a single key in the entire store. We added client processes proportionally to the number of records in the database (and therefore the number of shards). This change to the use of YCSB better models a use case where new groups of users are likely to access either just their own entries, or entries within their own subgroups, rather than all users showing the same interest in a single global collection of keys. If an application finds every user having the same likelihood of wanting to modify a single global key, that application has no real hope of getting horizontal scaling. Finally, we used read/modify/write (also known as "Compare And Set") style updates during the mixed phase. This uses versioned operations to make sure that no updates are lost. This mode of operation provides better application behavior than the way we have typically run YCSB in the past, and is only practical at scale because we eliminated the shared key collision hotspots.It is also a more realistic testing scenario. To reiterate, all updates used a simple majority replica ack policy making them durable. Scalability Results In the table below, the "KVS Size" column is the number of records with the number of shards and the replication factor. Hence, the first row indicates 400m total records in the NoSQL Database (KV Store), 2 shards, and a replication factor of 3. The "Clients" column indicates the number of YCSB client processes. "Threads" is the number of threads per process with the total number of threads. Hence, 90 threads per YCSB process for a total of 360 threads. The client processes were distributed across 10 client machines. Shards KVS Size Clients Mixed (records) Threads OverallThroughput(ops/sec) Read Latencyav/95%/99%(ms) Write Latencyav/95%/99%(ms) 2 400m(2x3) 4 90(360) 302,152 0.76/1/3 3.08/8/35 4 800m(4x3) 8 90(720) 558,569 0.79/1/4 3.82/16/45 8 1600m(8x3) 16 90(1440) 1,028,868 0.85/2/5 4.29/21/51 10 2000m(10x3) 20 90(1800) 1,244,550 0.88/2/6 4.47/23/53

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  • C-states and P-states : confounding factors for benchmarking

    - by Dave
    I was recently looking into a performance issue in the java.util.concurrent (JUC) fork-join pool framework related to particularly long latencies when trying to wake (unpark) threads in the pool. Eventually I tracked the issue down to the power & scaling governor and idle-state policies on x86. Briefly, P-states refer to the set of clock rates (speeds) at which a processor can run. C-states reflect the possible idle states. The deeper the C-state (higher numerical values) the less power the processor will draw, but the longer it takes the processor to respond and exit that sleep state on the next idle to non-idle transition. In some cases the latency can be worse than 100 microseconds. C0 is normal execution state, and P0 is "full speed" with higher Pn values reflecting reduced clock rates. C-states are P-states are orthogonal, although P-states only have meaning at C0. You could also think of the states as occupying a spectrum as follows : P0, P1, P2, Pn, C1, C2, ... Cn, where all the P-states are at C0. Our fork-join framework was calling unpark() to wake a thread from the pool, and that thread was being dispatched onto a processor at deep C-state, so we were observing rather impressive latencies between the time of the unpark and the time the thread actually resumed and was able to accept work. (I originally thought we were seeing situations where the wakee was preempting the waker, but that wasn't the case. I'll save that topic for a future blog entry). It's also worth pointing out that higher P-state values draw less power and there's usually some latency in ramping up the clock (P-states) in response to offered load. The issue of C-states and P-states isn't new and has been described at length elsewhere, but it may be new to Java programmers, adding a new confounding factor to benchmarking methodologies and procedures. To get stable results I'd recommend running at C0 and P0, particularly for server-side applications. As appropriate, disabling "turbo" mode may also be prudent. But it also makes sense to run with the system defaults to understand if your application exhibits any performance sensitivity to power management policies. The operating system power management sub-system typically control the P-state and C-states based on current and recent load. The scaling governor manages P-states. Operating systems often use adaptive policies that try to avoid deep C-states for some period if recent deep idle episodes proved to be very short and futile. This helps make the system more responsive under bursty or otherwise irregular load. But it also means the system is stateful and exhibits a memory effect, which can further complicate benchmarking. Forcing C0 + P0 should avoid this issue.

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  • Top Exastack ISV Headlines: Volante Technologies

    - by Javier Puerta
    Volante Achieves Oracle Exalogic Optimized, Oracle Exadata Ready, Oracle SuperCluster Ready, Oracle Solaris Ready, Oracle Linux Ready and Oracle VM Status. Volante Suite is a suite of modular tools for integration and management of financial data. Used today by major financial institutions, exchanges and industry utilities around the world, Volante enables users to rapidly build data integration solutions among market data feeds, applications and external partners. Volante finds Exalogic is strong fit for addressing scalability and operating in the most challenging financial services environments. Read more here.

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  • What should I do to scale out an high-traffic website?

    - by makerofthings7
    What Best Practices should be undertaken for a Website that needs to "scale out" to handle capacity? This is especially relevant now that people are considering the cloud, but may be missing out on the fundamentals. I'm interested in hearing about anything you consider a best practice from development-level tasks, to infrastructure, to management. Use your best judgement when posting multiple answers, since it may make sense to post them separately for voting purposes. (hint: you'll likely get more reputation points for many small answers than one large answer)

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  • CMS is Perfect Solution for Small Business Owners

    A website can be built easily with content management system because it has the ability to add Pages in simple format like text format and they are automatically translated into perfect to near perfe... [Author: Alan Smith - Web Design and Development - March 21, 2010]

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  • IBM DB2 Error Checking

    Database management systems (DBMSs) have simultaneously simplified and complicated the lives of many IT workers. Error codes passed from the database back to the application can take on more than 1000 values. What level of error checking should developers include in applications?

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  • My ubuntuone is broken, what is the problem?

    - by user6962
    I am on 10.10 and u1sdtool seems to be completely broken. I reinstalled it, no change. I can add my PC to the account, but it is added twice(!) every time I tried. So I have my netbook and two times my PC in the account. The netbook with 10.04 has no problems. Below is the error msg I get when attempting to startup Ubuntu One on the command line. desktop:~$ u1sdtool --status Oops, an error ocurred: Traceback (most recent call last): Failure: dbus.exceptions.DBusException: org.freedesktop.DBus.Error.NoReply: Did not receive a reply. Possible causes include: the remote application did not send a reply, the message bus security policy blocked the reply, the reply timeout expired, or the network connection was broken. desktop:~$ Starting it from the Me Menu has the same effect, the HDD will get really busy for a minute and then nothing happens, the client will not start. Nothing in the syslog or anywhere.

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  • 7 Preventable Backup Errors

    The loss of a company's data is often enough to put the company out of business; and yet backup errors are generally avoidable with the application of common sense rather than deep technical knowledge. Grant digs into memories of his long experience of giving forum advice, to come up with the most easily preventable backup errors. Get Smart with SQL Backup Pro Powerful centralised management, encryption and more.SQL Backup Pro was the smartest kid at school Discover why.

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  • Webcast: Redefining the CRM and E-Commerce Experience with Oracle Exalogic

    - by Sanjeev Sharma
    Have your CRM applications been growing in cost and complexity? Do your customers want to reach you through more channels than ever? Does your business need to handle peak sales and customer service demand, but your IT budget only covers current needs? Learn how Oracle Exalogic combines Oracle hardware and software to achieve breakthrough performance and scalability, and how real Oracle customers are simplifying the deployment and management of their CRM applications. Register for the webcast here.

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  • Getting Started With Tailoring Business Processes

    - by Richard Bingham
    In this article, and for the sake of simplicity, we will use the term “On-Premise” to mean a deployment where you have design-time development access to the instance, including administration of the technology components, the applications filesystem, and the database. In reality this might be a local development instance that is then supported by a team who can deploy your customizations to the restricted production instance equivalents. Tools Overview Firstly let’s look at the Design-Time tools within JDeveloper for customizing and extending the artifacts of a Business Process. In essence this falls into two buckets; SOA Composite Editor for working with BPEL processes, and the BPM Studio. The SOA Composite Editor As a standard extension to JDeveloper, this graphical design tool should be familiar to anyone previously worked with Oracle SOA Server. With easy-to-use modeling capability, backed-up by full XML source-view (for read-only), it provides everything that is needed to implement the technical design. In simple terms, once deployed to the remote SOA Server the composite components (like Mediator) leverage the Event Delivery Network (EDN) for interaction with the application logic. If you are customizing an existing Fusion Applications BPEL process then be aware that it does support MDS-based customization layers just like Page Composer where different customizations are used based on the run-time context, like for a specific Product or Business Unit. This also makes them safe from patching and upgrades, although only a single active version of the composite is available at run-time. This is defined by a field on the composite record, available in Enterprise Manager. Obviously if you wish to fire different activities and tasks based on the user context then you can should include switches to fork the flows in your custom BPEL process. Figure 1 – A BPEL process in Composite Editor The following describes the simplified steps for making customizations to BPEL processes. This is the most common method of changing the business processes of Fusion Applications, as over 400 BPEL-based composite applications are provided out-of-the-box. Setup your local Fusion Applications JDeveloper environment. The SOA Composite Editor should be installed as part of the Fusion Applications extension. If there are problems you can also find it under the ‘Check for Updates’ help menu option. Since SOA Server is not part of the JDeveloper integrated WebLogic Server, setup a standalone WebLogic environment for deploying and testing. Obviously you might use a Fusion Applications development instance also. Package the existing standard Fusion Applications SOA Composite using Enterprise Manager and export it as a complete SOA Archive (SAR) file, resulting in a local .jar file. You may need to ask your system administrator for this. Import the exported SAR .jar file into JDeveloper using the File menu, under the option ‘SOA Archive into SOA Project’. In JDeveloper set the appropriate customization layer values, and then change from the default role to the Fusion Applications Customization Developer role. Make the customizations and save the application project. Finally redeploy the composite application, either to a direct Application Server connection, or as a fresh SAR (jar) file that can then be re-imported and deployed via Enterprise Manager. The Business Process Management (BPM) Suite In addition to the relatively low-level development environment associated with BPEL process creation, Oracle provides a suite of products that allow business process adjustments to be made without the need for some of the programming skills.  The aim is to abstract much of the technical implementation and to provide a Business Analyst tools for immediately implementing organization changes. Obviously there are some limitations on what they can do, however the BPM Suite functionality increases with each release and for the majority of the cases the tools remains as applicable as its developer-orientated sister. At the current time business processes must be explicitly coded to support just one of these use-cases, either BPEL for developer use or BPM for business analyst use. That said, they both run on the same SOA Server in much the same way. The components bundled in each SOA Composite Application can be verified by inspection through Enterprise Manager. Figure 2 – A BPM Process in JDeveloper BPM Suite. BPM processes are written in a standard notation (BPMN) and the modeling tools are very similar to that of BPEL. The steps to deploy a custom BPM process are also essentially much the same, since the BPM process is bundled into a SOA Composite just like a BPEL process. As such the SOA Composite Editor  actually has support for both artifacts and even allows use of them together, such as a calling a BPM process as a partnerlink from a BPEL process. For more details see the references below. Business Analyst Tooling In addition to using JDeveloper extensions for BPM development, there are run-time tools that Business Analysts can use to make adjustments, so that without high costs of an IT project the system can be tuned to match changes to the business operation. The first tool to consider is the BPM Composer, deployed with the middleware SOA Server and accessible online, and for Fusion Applications it is under the Business Process icon on the homepage of the Application Composer. Figure 3 – Business Process Composer showing a CRM process flow. The key difference between this and using JDeveloper is that the BPM Composer has a Business Catalog prepopulated with features and functions that can be used, mostly through registered WebServices. This means no coding or complex interface development is required, simply drag-drop-configure. The items in the business catalog are seeded by either Oracle (as a BPM Template) or added to by your own custom development. You cannot create or generate catalog content from BPM Composer directly. As per the screenshot you can see the Business Catalog content in the BPM Project browser region. In addition, other online tools for use by Business Analysts include the BPM Worklist application for editing business rules and approval management configuration, plus the SOA Composer which focuses on non-approval business rules and domain value maps. At the current time there are only a handful of BPM processes shipped with Fusion Applications HCM and CRM, including on-boarding workers and processing customer registrations.  This also means a limited number of associated BPM Templates provided out-of-the-box, therefore a limited Business Catalog. That said, BPM-based extension is a powerful capability to leverage and will most likely develop going forwards, especially for use in SaaS deployments where full design-time JDeveloper access is not available. Further Reading For BPEL – Fusion Applications Extensibility Guide – Section 12 For BPM – Fusion Applications Extensibility Guide – Section 7 The product-specific documentation and implementation guides for Fusion Applications Fusion Middleware Developers Guide for SOA Suite Modeling and Implementation Guide for Oracle Business Process Management User’s Guide for Oracle Business Process Composer Oracle University courses on BPM Suite and SOA Development

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  • Matinale Hyperion - 26 juin 2013 : Agenda disponible

    - by Louisa Aggoune
    INNOVATION - LEADERSHIP - EVOLUTION Votre rendez-vous annuel privilégié avec la communauté Hyperion (clients, partenaires et experts solutions) en partenariat avec les Clubs Utilisateurs Oracle. Réservez dès à présent votre matinée du 26 juin prochain pour échanger sur des cas réels d’utilisation de la solution Oracle Hyperion Enterprise Performance Management lors de cette édition résolument placée sous le signe de l'interactivité. Découvrez l'agenda : cliquez içi Avec la participation de Klee, l'AUFO, Neo Finance, Micropole, Armonia, Shortways Inscrivez-vous vite, nombre de places limité. 26 Juin 2013 8h30 à 11h30 Châteauform' Monceau Rio 4 place Rio de Janeiro 75008 Paris

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  • Make your TSQL easier to read during a presentation

    - by fatherjack
    SQL Server Management Studio 2012 has some neat settings that you can use to help your presentations at a SQL event better for the attendees if you are willing to spend a few minutes making some settings changes. Historically, I have been reluctant to make changes to my SSMS settings as it is such a tedious process and it's not 100% clear that what you think you are changing is actually what gets changed. With SSMS 2012 this has become a lot easier and a...(read more)

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  • Let your Signature Experience drive IT-decision making

    - by Tania Le Voi
    Today’s CIO job description:  ‘’Align IT infrastructure and solutions with business goals and objectives ; AND while doing so reduce costs; BUT ALSO, be innovative, ensure the architectures are adaptable and agile as we need to act today on the changes that we may request tomorrow.”   Sound like an unachievable request? The fact is, reality dictates that CIO’s are put under this type of pressure to deliver more with less. In a past career phase I spent a few years as an IT Relationship Manager for a large Insurance company. This is a role that we see all too infrequently in many of our customers, and it’s a shame.  The purpose of this role was to build a bridge, a relationship between IT and the business. Key to achieving that goal was to ensure the same language was being spoken and more importantly that objectives were commonly understood - hence service and projects were delivered to time, to budget and actually solved the business problems. In reality IT and the business are already married, but the relationship is most often defined as ‘supplier’ of IT rather than a ‘trusted partner’. To deliver business value they need to understand how to work together effectively to attain this next level of partnership. The Business cannot compete if they do not get a new product to market ahead of the competition, or for example act in a timely manner to address a new industry problem such as a legislative change. An even better example is when the Application or Service fails and the Business takes a hit by bad publicity, being trending topics on social media and losing direct revenue from online channels. For this reason alone Business and IT need the alignment of their priorities and deliverables now more than ever! Take a look at Forrester’s recent study that found ‘many IT respondents considering themselves to be trusted partners of the business but their efforts are impaired by the inadequacy of tools and organizations’.  IT Meet the Business; Business Meet IT So what is going on? We talk about aligning the business with IT but the reality is it’s difficult to do. Like any relationship each side has different goals and needs and language can be a barrier; business vs. technology jargon! What if we could translate the needs of both sides into actionable information, backed by data both sides understand, presented in a meaningful way?  Well now we can with the Business-Driven Application Management capabilities in Oracle Enterprise Manager 12cR2! Enterprise Manager’s Business-Driven Application Management capabilities provide the information that IT needs to understand the impact of its decisions on business criteria.  No longer does IT need to be focused solely on speeds and feeds, performance and throughput – now IT can understand IT’s impact on business KPIs like inventory turns, order-to-cash cycle, pipeline-to-forecast, and similar.  Similarly, now the line of business can understand which IT services are most critical for the KPIs they care about. There are a good deal of resources on Oracle Technology Network that describe the functionality of these products, so I won’t’ rehash them here.  What I want to talk about is what you do with these products. What’s next after we meet? Where do you start? Step 1:  Identify the Signature Experience. This is THE business process (or set of processes) that is core to the business, the one that drives the economic engine, the process that a customer recognises the company brand for, reputation, the customer experience, the process that a CEO would state as his number one priority. The crème de la crème of your business! Once you have nailed this it gets easy as Enterprise Manager 12c makes it easy. Step 2:  Map the Signature Experience to underlying IT.  Taking the signature experience, map out the touch points of the components that play a part in ensuring this business transaction is successful end to end, think of it like mapping out a critical path; the applications, middleware, databases and hardware. Use the wealth of Enterprise Manager features such as Systems, Services, Business Application Targets and Business Transaction Management (BTM) to assist you. Adding Real User Experience Insight (RUEI) into the mix will make the end to end customer satisfaction story transparent. Work with the business and define meaningful key performance indicators (KPI’s) and thresholds to enable you to report and action upon. Step 3:  Observe the data over time.  You now have meaningful insight into every step enabling your signature experience and you understand the implication of that experience on your underlying IT.  Watch if for a few months, see what happens and reconvene with your business stakeholders and set clear and measurable targets which can re-define service levels.  Step 4:  Change the information about which you and the business communicate.  It’s amazing what happens when you and the business speak the same language.  You’ll be able to make more informed business and IT decisions. From here IT can identify where/how budget is spent whether on the level of support, performance, capacity, HA, DR, certification etc. IT SLA’s no longer need be focused on metrics such as %availability but structured around business process requirements. The power of this way of thinking doesn’t end here. IT staff get to see and understand how their own role contributes to the business making them accountable for the business service. Take a step further and appraise your staff on the business competencies that are linked to the service availability. For the business, the language barrier is removed by producing targeted reports on the signature experience core to the business and therefore key to the CEO. Chargeback or show back becomes easier to justify as the ‘cost of day per outage’ can be more easily calculated; the business will be able to translate the cost to the business to the cost/value of the underlying IT that supports it. Used this way, Oracle Enterprise Manager 12c is a key enabler to a harmonious relationship between the end customer the business and IT to deliver ultimate service and satisfaction. Just engage with the business upfront, make the signature experience visible and let Enterprise Manager 12c do the rest. In the next blog entry we will cover some of the Enterprise Manager features mentioned to enable you to implement this new way of working.  

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  • Oversizing images to produce better looking pages?

    - by Joannes Vermorel
    In the past, improper image resizing used to be a big no-no of web design (not mentioning improper compression format). Hence, for years I have been sticking to the policy where images (PNG or JPG) are resized on the server to match the resolution pixel-wise they will have with the rendered page. Now, recently, I hastily designed a HTML draft with oversized images, using inline CSS style such as width:123px and height:123px to resize the images. To my (slight) surprise, the page turned out to look much better that way. Indeed, with better screen resolution, some people (like me), tend to browse with some level of zoom (aka 125% or even 150% zoom), otherwise fonts are just too small on-screen. Then, if the image is strictly sized, the enlarged image appears blurry (pixel interpolation effect), but if the image is oversized the results is much better. Obviously, oversizing images is not an acceptable pattern if your website is intended for mobile browsing, but is there case where it would be considered as acceptable? Especially if the extra page weight is small anyway.

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  • Learn How to Create High-Converting Landing Pages - Part 4

    Once you have placed call to action through your pay per click ads on the landing pages, you have to make sure that as part of your SEO plan, you must include paid keyword several times in your landing pages which will lead to well optimized pages under your search engine marketing efforts. As a smart SEO expert, it is important for you to include the keywords in a manner that it cannot be skipped by your readers because if it is missed, it will affect your PPC campaign management and search engine optimization results.

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