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• A Complete Customer Experience Solution (3 of 3 in 'No Customer Left Behind' Series)

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development In my previous post, I talked about taking three concrete steps to improve your customers' overall experiences: 1) understand your customer, 2) empower your ecosystem, and 3) adapt your business. To do these effectively and efficiently, it's important to find the right technology that can bridge the gaps across your channels, interactions, departments, and repositories. Oracle has spent the past three years and more than six billion dollars acquiring and developing some of the world's best-of-breed applications. The result is the most comprehensive customer experience (CX) portfolio offering in the World - bar none: ATG Best in Class Selling Experiences Fatwire Best in Class Marketing Experiences Inquira Best in Class Support Experiences Endecca Best in Class Search Experiences RightNow Best in Class Service Experiences Vitrue & Involver Best in Class Social Marketing Collective Intellect Best In Class Social Listening We don't expect organizations to eat the CX elephant in one bite, nor should they try to. There are key strategic initiatives within each of the four main pillars of our customer experience offering for which we deliver solutions: 1. Customer Experience for Marketing Social Listening and Engagement Social Marketing Marketing Websites Demand Generation and Lead Management Marketing and Loyalty Management 2. Customer Experience for Commerce Search, Navigation & Content Delivery Cross-Channel Commerce Targeting & Product Recommendations Social Commerce Order Management & Fulfillment Retail Store Operations 3. Customer Experience for Sales Sales Force Automation Social Selling Territory & Quota Management Revenue Forecasting Partner Relationship Management Quote to Cash Incentive Compensation 4. Customer Experience for Service Cross-Channel Customer Service Knowledge Management Social Customer Service Eligibility Management Contracts, Assets, and Entitlements Industry-Specific Solutions eBilling Oracle's customer experience portfolio is socially infused at each layer of our pillars rather than simply bolted on as a side process. This combines with the power of the Cloud to run the parts of the solution that need the access, efficiency, and agility from a managed infrastructure. You can get the compliance control from on-premise backbone infrastructure systems that run your business and don't change that often. Please take advantage of our teams of Oracle customer experience professionals and our key agency and technology partner ecosystem. They can help you develop strategic solution roadmaps that build and deliver customer experience and that are tailored to your business needs and objectives. No one has built a better customer service portfolio to manage the entire customer journey than Oracle. It is backed by CX thought leadership programs, a commitment from our executives, and a worldview that your technology decisions must be driven by your customer experiences to succeed. If you’d like to follow up on this conversation, please leave a comment or contact me at [email protected]. You can get more information on Oracle’s complete customer experience solution here.

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• Am I experienced enough to learn and develop immediately using Ruby on Rails?

  - by acheong87

  General Question I understand that discussions revolving around questions of this form run the risk of becoming too specific to help others. So, perhaps a better, general question would be: What kind of experience, if any, translates easily to Ruby on Rails; and if none, then what's the learning curve like, in comparison to other popular languages? Background I have the opportunity to build a website using whatever technologies I wish to use. It's a fairly simple website, for listing products, taking payments, managing customer data, providing a back-end portal for employees to manage data, possibly hooking in flight information (the products are travel related), possibly integrating a blog and all the social-networking goodies. Specific Problem I have to let the client know by tonight whether I'm interested in taking up this project, before he talks to other potential developers, but I'm on the fence. I already work a full-time C++ development job, so the money doesn't do it for me. It's the opportunity to (be paid to) learn some new technologies and to have a real, running product in the end. I've heard and read great things about Ruby, and am really intrigued. I zipped through some introductory Ruby tutorials, no sweat. However I found the Rails tutorials a little overwhelming, especially not being able to try it out anywhere. And researching Rails hosts like Heroku and EngineYard makes me think that maybe I don't know what I'm getting myself into. The ship's leaving port! I wish I had more time to learn, better yet play with the language, but I have to decide soon! Should I venture or pass? Additional Details My experiences are in C/C++/Tcl/Perl/PHP/jQuery, and basic knowledge of Java/C#. I didn't study C.S. formally so I wasn't exposed to design principles, programming paradigms, etc., which is my greatest concern. Will my lack of understanding in this realm make RoR frustrating to learn? Will it be so incompatible with a C++ "way" of thinking that I'll wish I never started? Am I putting my client at risk by attempting this? If it helps, I'm quick to learn new things (self-taught so far) and care a great deal about correctness, using things for their intended purposes, and so on. I've read numerous recommendations of Agile Development with Rails and would love to read it (though perhaps, while developing in parallel, for shortness of time). Worse comes to worst, I'd give up and do the standard LAMP gig, of course, not charging the client for wasted time. But I'm hoping to avoid the project altogether if it's gonna come down to that! Thanks in advance for any tips, insights, votes of confidence, votes of discouragement (for the better), and such.

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• MySQL and Hadoop Integration - Unlocking New Insight

  - by Mat Keep

  “Big Data” offers the potential for organizations to revolutionize their operations. With the volume of business data doubling every 1.2 years, analysts and business users are discovering very real benefits when integrating and analyzing data from multiple sources, enabling deeper insight into their customers, partners, and business processes. As the world’s most popular open source database, and the most deployed database in the web and cloud, MySQL is a key component of many big data platforms, with Hadoop vendors estimating 80% of deployments are integrated with MySQL. The new Guide to MySQL and Hadoop presents the tools enabling integration between the two data platforms, supporting the data lifecycle from acquisition and organisation to analysis and visualisation / decision, as shown in the figure below The Guide details each of these stages and the technologies supporting them: Acquire: Through new NoSQL APIs, MySQL is able to ingest high volume, high velocity data, without sacrificing ACID guarantees, thereby ensuring data quality. Real-time analytics can also be run against newly acquired data, enabling immediate business insight, before data is loaded into Hadoop. In addition, sensitive data can be pre-processed, for example healthcare or financial services records can be anonymized, before transfer to Hadoop. Organize: Data is transferred from MySQL tables to Hadoop using Apache Sqoop. With the MySQL Binlog (Binary Log) API, users can also invoke real-time change data capture processes to stream updates to HDFS. Analyze: Multi-structured data ingested from multiple sources is consolidated and processed within the Hadoop platform. Decide: The results of the analysis are loaded back to MySQL via Apache Sqoop where they inform real-time operational processes or provide source data for BI analytics tools. So how are companies taking advantage of this today? As an example, on-line retailers can use big data from their web properties to better understand site visitors’ activities, such as paths through the site, pages viewed, and comments posted. This knowledge can be combined with user profiles and purchasing history to gain a better understanding of customers, and the delivery of highly targeted offers. Of course, it is not just in the web that big data can make a difference. Every business activity can benefit, with other common use cases including: - Sentiment analysis; - Marketing campaign analysis; - Customer churn modeling; - Fraud detection; - Research and Development; - Risk Modeling; - And more. As the guide discusses, Big Data is promising a significant transformation of the way organizations leverage data to run their businesses. MySQL can be seamlessly integrated within a Big Data lifecycle, enabling the unification of multi-structured data into common data platforms, taking advantage of all new data sources and yielding more insight than was ever previously imaginable. Download the guide to MySQL and Hadoop integration to learn more. I'd also be interested in hearing about how you are integrating MySQL with Hadoop today, and your requirements for the future, so please use the comments on this blog to share your insights.

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• How can I convince cowboy programmers to use source control?

  - by P.Brian.Mackey

  UPDATE I work on a small team of devs, 4 guys. They have all used source control. Most of them can't stand source control and instead choose not to use it. I strongly believe source control is a necessary part of professional development. Several issues make it very difficult to convince them to use source control: The team is not used to using TFS. I've had 2 training sessions, but was only allotted 1 hour which is insufficient. Team members directly modify code on the server. This keeps code out of sync. Requiring comparison just to be sure you are working with the latest code. And complex merge problems arise Time estimates offered by developers exclude time required to fix any of these problems. So, if I say nono it will take 10x longer...I have to constantly explain these issues and risk myself because now management may perceive me as "slow". The physical files on the server differ in unknown ways over ~100 files. Merging requires knowledge of the project at hand and, therefore, developer cooperation which I am not able to obtain. Other projects are falling out of sync. Developers continue to have a distrust of source control and therefore compound the issue by not using source control. Developers argue that using source control is wasteful because merging is error prone and difficult. This is a difficult point to argue, because when source control is being so badly mis-used and source control continually bypassed, it is error prone indeed. Therefore, the evidence "speaks for itself" in their view. Developers argue that directly modifying server code, bypassing TFS saves time. This is also difficult to argue. Because the merge required to synchronize the code to start with is time consuming. Multiply this by the 10+ projects we manage. Permanent files are often stored in the same directory as the web project. So publishing (full publish) erases these files that are not in source control. This also drives distrust for source control. Because "publishing breaks the project". Fixing this (moving stored files out of the solution subfolders) takes a great deal of time and debugging as these locations are not set in web.config and often exist across multiple code points. So, the culture persists itself. Bad practice begets more bad practice. Bad solutions drive new hacks to "fix" much deeper, much more time consuming problems. Servers, hard drive space are extremely difficult to come by. Yet, user expectations are rising. What can be done in this situation?

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• What is a resonable workflow for designing webapps?

  - by Evan Plaice

  It has been a while since I have done any substantial web development and I'd like to take advantage of the latest practices but I'm struggling to visualize the workflow to incorporate everything. Here's what I'm looking to use: CakePHP framework jsmin (JavaScript Minify) SASS (Synctactically Awesome StyleSheets) Git CakePHP: Pretty self explanatory, make modifications and update the source. jsmin: When you modify a script, do you manually run jsmin to output the new minified code, or would it be better to run a pre-commit hook that automatically generates jsmin outputs of javascript files that have changed. Assume that I have no knowledge of implementing commit hooks. SASS: I really like what SASS has to offer but I'm also aware that SASS code isn't supported by browsers by default so, at some point, the SASS code needs to be transformed to normal CSS. At what point in the workflow is this done. Git I'm terrified to admit it but, the last time I did any substantial web development, I didn't use SCM source control (IE, I did use source control but it consisted of a very detailed change log with backups). I have since had plenty of experience using Git (as well as mercurial and SVN) for desktop development but I'm wondering how to best implement it for web development). Is it common practice to implement a remote repository on the web host so I can push the changes directly to the production server, or is there some cross platform (windows/linux) tool that makes it easy to upload only changed files to the production server. Are there web hosting companies that make it eas to implement a remote repository, do I need SSH access, etc... I know how to accomplish this on my own testing server with a remote repository with a separate remote tracking branch already but I've never done it on a remote production web hosting server before so I'm not aware of the options yet. Extra: I was considering implementing a javascript framework where separate javascript files used on a page are compiled into a single file for each page on the production server to limit the number of file downloads needed per page. Does something like this already exist? Is there already an open source project out in the wild that implements something similar that I could use and contribute to? Considering how paranoid web devs are about performance (and the fact that the number of file requests on a website is a big hit to performance) I'm guessing that there is some wizard hacker on the net who has already addressed this issue.

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• Help for choosing a cost effective game server for Flash client

  - by Sapots Thomas

  I am developing a flash-based game primarily for desktops, to be hosted on facebook platform (like cityville, sims social etc). The gameplay doesn't involve real-time communication between players unlike an mmorpg. Here each player plays in his own world without any knowledge of other online players. I've written almost 95% of the game logic in actionscript on the client side. I used Smartfox Server pro on the server side (mostly used for getting data from the DB) and the entire server code is an extension written in java. I'm using json as the protocol for communication. Although I love smartfox server, as an indie, its tough for me to afford the unlimited users license. Morever its limited just to one machine. So I'm looking for an alternative to smartfox server now. The reason for choosing smartfox server earlier was to use the server properties supported by it. Server properties on smartfox server take advantage of the socket connection and are essentially server side objects in java which store some data for the player which he can change frequently during the game. And when he logs out of the game, the extension can write out the final state in the DB (I'm using MySQL). This significantly reduces the number of DB UPDATE/INSERT calls made during the game. I love the way this works since the data is secure as its on the server side and smartfox server is known to be scalable. (although I'm not sure whether this approach is used widely by gaming industry or not, since this is not an mmorpg, I'm putting all player in the lobby). So my question is whether any of the free and community supported servers like reddwarf, firebase, BlazeDS etc can provide a similar architecture so that I can use server properties without many code changes? EDIT : I am not insisting on the exact same feature (thats asking too much!), but atleast a viable messaging system on the server so that I can send actionscript objects from the client using json/binary so that its fast. OR maybe some completely different way to implement what I need here. Thanks in advance.

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• Case Management Patterns with Oracle Unified Business Process Management Suite

  - by Ajay Khanna

  Contributed by Heidi Buelow, Oracle Product Management Case Management was a hot topic all week at Oracle OpenWorld so I was excited to share our current features and upcoming plans at the session Thursday morning on Case Management Patterns with Oracle Unified Business Process Management Suite.  My colleague, Ravi Rangaswamy, the Case Management Development Manager, and I, Heidi Buelow, the Case Management Product Manager, discussed case management use case patterns with an interested audience.  We also talked about the current BPM Suite offering for Case Managment and showed a demo of our upcoming release where Case Management becomes a first class component in a BPM composite application. Case Management use case patterns cover a wide range of horizontal applications such as Accounts Payable, Dispute Resolution, Call Center, Employee OnBoarding, and many vertical applications in domains and industries such as Public Sector services, Insurance claims, and Healthcare.  Really, it is any use case where the resolution of a request may require a knowledge worker making decisions using experienced judgement in the current situation.  This allows for expidited care and customer satisfaction, both being highly valued for consumer loyalty, regulatory compliance, and efficient resolution. Today, BPM Suite provides the tools for creating Case Management applications using BPMN 2.0, Business Rules, and rich BAM and Case Analytics.  The Process Composer provides the agility to change rules and processes by the business users.  The case manager and case workers have the flexibilty they need.  With integrated content management and the concept of a BPM Process Spaces instance (case) space, the current release enables case management use case applications. In the next release, Case Management becomes a first class component. By this, we mean, Case is a separate component in the composite.  We are adding case attributes such as milestones, case events, case stakeholders, and more, providing a rich toolset for the use cases that require a flexible Case Management approach.  Activites become available according to the conditions that you specify and information can be protected by permissions indicated.  In BPM Studio, you design a Case and associate all of the attributes and activities that are needed, yet, at runtime you have the flexibility to add and change these as needed. We enjoyed sharing Case Management and it was well received by the audience.  The presentation is available online and we have viewlets of the demo that will be available at release time.

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• Securing User Account Details with MySQL

  - by Antoinette O'Sullivan

  Keeping user account details secure is always at the forefront of a Database Administrator's mind. However, users want to get up and running as soon as possible without complex login procedures. You can learn more about this and many other topics in the MySQL for Database Administrator course. For example, MySQL 5.6.6 introduced a new utility: mysql_config_editor, which makes secure access via MySQL client applications much easier to establish, while still providing a good measure of security. The mysql_config_editor stores a user's authentication details in an encrypted login file called mylogin.cnf. This login file is readable and writable for the user who invokes the utility, and invisible to everyone else. You can use it to collect all your hard-to-remember server locations and paswords safe in the knowledge that your passwords are never invoked using clear text. The MySQL for Database Administrators course is a 5-day instructor-led course which is available as a: Training-on-Demand: Start training within 24 hours of registration, following lecture material at your own pace through streaming video and booking time on a lab environment to suit your schedule. Live-Virtual Event: Attend a live event from your own desk, choosing from a selection of events on the schedule to suit different timezones. In-Class Event: Travel to an education center to attend this course. Below is a selection of the events already on the schedule. Location  Date  Delivery Language  Brisbane, Australia  18 August 2014  English  Brussels, Belgium  25 August 2014  English  Sao Paulo, Brazil  2 June 2014  Brazilian Portuguese  Cairo, Egypt  28 September 2014  Arabic  London, England  14 July 2014  English  Belfast, Ireland  15 September 2014  English  Dublin, Ireland  29 September 2014  English  Rome, Italy  16 June 2014  Italian  Seoul, Korea  9 June 2014  Korean  Petaling Jaya, Malaysia  16 June 2014  English  Utrecht, Netherlands  25 August 2014  English  Edinburgh, Scotland  26 June 2014  English  Madrid, Spain  6 October 2014  Spanish  Tunis, Tunisia  27 October 2014  French  Istanbul, Turkey  14 July 2014  Turkish To register for an event, request an additional event or learn more about the authentic MySQL curriculum, go to http://education.oracle.com/mysql. To read more about MySQL security, consult the MySQL Reference Manual - http://dev.mysql.com/doc/refman/5.6/en/security.html.

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• How valuable are you to your organization?

  - by Lance Shaw

  I don't know about you but I find it easy to get bogged down with the daily list of tasks and deliverables.  We all have lots to do and it all seems to be due tomorrow.  If you are reading this blog, than your to-do list is almost certainly filled with tasks related to the management, processing and publishing of information.  As we get mired in the daily routine of making sure that the content management needs of the organizations are met, we can easily lose sight of the value that we bring.  After all, if information and content is the lifeblood of our organizations, then surely maintaining the healthy flow of that information has real value.  But how can you measure that value and bring it forward on your résumé or your list of achievements in time for your next performance review? The AIIM organization has spent a lot of time recently researching the value of certification for "information professionals".  When it comes to enterprise content management (ECM) there are many areas of specialization including records management, content archivist, digital asset manager, content librarian and more.  Specialization can clearly drive up your value but it can also lock you into a narrow niche area of focus.  AIIM has found that what companies also need is someone that can apply their knowledge of how information is managed within the operational scope of the business in order to drive real, measurable strategic value.  When you can showcase the value of a broader, business-wide mindset to your management, you have more opportunity to make professional progress and drive real growth where it counts, your paycheck.   We here on the Oracle WebCenter team partnered with AIIM on the research they performed around the value of an information professional certification program. In a webinar this week, Doug Miles of AIIM and I will be talking about the results of that recent survey and what it is going to mean in the future to be recognized as a "Certified Information Professional" (CIP).  Oracle sponsored this research to help individuals and companies understand the value of enterprise content management and what it means across the entire organization. I hope you will join us. If any of us were stopped in the street and were asked about it, I bet most of us would think of ourselves as an "Information Professional".  Now we have a way to actually prove it!  There's only one downside that I can see...  you will have to get your business cards updated to include the "CIP" acronym after your name.  I think you will agree that is a price worth paying!

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• Programming Windows 8 Apps with HTML, CSS, and JavaScript - All you need in one title

  It took me a while to work through the 800+ pages of this title. And yes, I really mean working not reading... Since the release of Windows 8 it should be obvious to any Windows software developer that there are new ways to develop, deploy and market applications for a broader audience. Interestingly, Microsoft started to narrow the technological gap between the various platforms - desktop, web, smartphone and XBox - and development of modern apps with HTML, CSS and JavaScript couldn't be easier. Kraig covers all facets of modern Windows 8 apps from the basic building blocks and project templates in Visual Studio 2012 over to the thoughtful use of specific APIs to finally proper deployment in the App Store and potential monetization. The organisation of the book is lied out like step by step instructions or a tutorial. Kraig literally takes the reader by the hand and explains in detail in his examples about the reasons, the pros, and the cons of a certain way of implementation. Thanks to cross-references to other chapters he leaves the choice to the reader to dig deeper right now or to catch up at some time later. Personally, I have to admit that I really enjoyed the relaxed writing style. App development is not dust-dry rocket science and it should be joyful to learn about new technologies. And thanks to the richness of the various chapters and samples you could easily adapt and transfer the knowledge gained in this title to other platforms like Windows Phone 8. And last but not least: The ebook is freely available at Amazon, Microsoft Press and O'Reilly. Don't think about it, just get the book. Now. Update: I already mentioned this title in other blog entries which are related to Microsoft certification. Feel free to read on and to discover more online resources: Learning content for MCSDs: Web Applications and Windows Store Apps using HTML5 More content for MCSDs: Web Applications and Windows Store Apps using HTML5 O'Reilly offers free webcasts on their site, too. And in case that you would like to know more about Kraig's book and his experience with various development teams, please checkout this one: Zero to App in Two Weeks: Programming Windows 8 Apps in HTML, CSS, and JavaScript. The recording should be available soon.

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• What do you do when you encounter an idiotic interview question?

  - by Senthil

  I was interviewing with a "too proud of my java skills"-looking person. He asked me "What is your knowledge on Java IO classes.. say.. hash maps?" He asked me to write a piece of java code on paper - instantiate a class and call one of the instance's methods. When I was done, he said my program wouldn't run. After 5 minutes of serious thinking, I gave up and asked why. He said I didn't write a main function so it wouldn't run. ON PAPER. [I am too furious to continue with the stupidity...] Believe me it wasn't trick questions or a psychic or anger management evaluation thing. I can tell from his face, he was proud of these questions. That "developer" was supposed to "judge" the candidates. I can think of several things: Hit him with a chair (which I so desperately wanted to) and walk out. Simply walk out. Ridicule him saying he didn't make sense. Politely let him know that he didn't make sense and go on to try and answer the questions. Don't tell him anything, but simply go on to try and answer the questions. So far, I have tried just 4 and 5. It hasn't helped. Unfortunately many candidates seem to do the same and remain polite but this lets these kind of "developers" just keep ascending up the corporate ladder, gradually getting the capacity to pi** off more and more people. How do you handle these interviewers without bursting your veins? What is the proper way to handle this, yet maintain your reputation if other potential employers were to ever get to know what happened here? Is there anything you can do or should you even try to fix this? P.S. Let me admit that my anger has been amplified many times by the facts: He was smiling like you wouldn't believe. I got so many (20 or so) calls from that company the day before, asking me to come to the interview, that I couldn't do any work that day. I wasted a paid day off.

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• If unexpected database changes cause you problems – we can help!

  - by Chris Smith

  Have you ever been surprised by an unexpected difference between you database environments? Have you ever found that your Staging database is not the same as your Production database, even though it was the week before? Has an emergency hotfix suddenly appeared in Production over the weekend without your knowledge? Has your client secretly added a couple of indices to their local version of the database to aid performance? Worse still, has a developer ever accidently run a SQL script against the wrong database without noticing their mistake? If you’ve answered “Yes” to any of the above questions then you’ve suffered from ‘drift’. Database drift is where the state of a database (schema, particularly) has moved away from its expected or official state over time. The upshot is that the database is in an unknown or poorly-understood state. Even if these unexpected changes are not destructive, drift can be a big problem when it’s time to release a new version of the database. A deployment to a target database in an unexpected state can error and fail, potentially delaying a vital, time-sensitive update. A big issue with drift is that it can be hard to spot and it can be even harder to determine its provenance. So, before you can deal with an issue caused by drift, you’ll need to know exactly what change has been made, who made it, when they made it and why they made it. Those questions can take a lot of effort to answer. Then you actually need to decide what to do. Do you rollback the change because it was bad? Retrospectively apply it to the Staging environment because it is a required change? Or script the change into version control to get it back in line with your process? Red Gate’s Database Delivery Team have been talking to DBAs, database consultants and database developers to explore the problem of drift. We’ve started to get a really good idea of how big a problem it can be and what database professionals need to know and do, in order to deal with it.  It’s fair to say, we’re pretty excited at the prospect of creating a tool that will really help and we’ve got some great feedback on our initial ideas (see image below).   We’re now well underway with the development of our new drift-spotting product – SQL Lighthouse – and we hope to have a beta release out towards the end of July. What we really need is your help to shape the product into a great tool. So, if database drift is a problem that you’d like help solving and are interested in finding out more about our product, join our mailing list to register your interest in trying out the beta release. Subscribe to our mailing list

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• Leveraging Social Networks for Retail

  - by David Dorf

  For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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• Getting developers and support to work together

  - by Matt Watson

  Agile development has ushered in the norm of rapid iterations and change within products. One of the biggest challenges for agile development is educating the rest of the company. At my last company our biggest challenge was trying to continually train 100 employees in our customer support and training departments. It's easy to write release notes and email them to everyone. But for complex software products, release notes are not usually enough detail. You really have to educate your employees on the WHO, WHAT, WHERE, WHY, WHEN of every item. If you don't do this, you end up with customer service people who know less about your product than your users do. Ever call a company and feel like you know more about their product than their customer service people do? Yeah. I'm talking about that problem.WHO does the change effect?WHAT was the actual change?WHERE do I find the change in the product?WHY was the change made? (It's hard to support something if you don't know why it was done.)WHEN will the change be released?One thing I want to stress is the importance of the WHY something was done. For customer support people to be really good at their job, they need to understand the product and how people use it. Knowing how to enable a feature is one thing. Knowing why someone would want to enable it, is a whole different thing and the difference in good customer service. Another challenge is getting support people to better test and document potential bugs before escalating them to development. Trying to fix bugs without examples is always fun... NOT. They might as well say "The sky is falling, please fix it!"We need to over train the support staff about product changes and continually stress how they document and test potential product bugs. You also have to train the sales staff and the marketing team. Then there is updating sales materials, your website, product documentation and other items there are always out of date. Every product release causes this vicious circle of trying to educate the rest of the company about the changes.Do we need to record a simple video explaining the changes and email it to everyone? Maybe we should  use a simple online training type app to help with this problem. Ultimately the struggle is taking the time to do the training, but it is time well spent. It may save you a lot of time answering questions and fixing bugs later. How do we efficiently transfer key product knowledge from developers and product owners to the rest of the company? How have you solved these issues at your company?

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• Characteristics of a Web service that promote reusability and change

  Characteristics of a Web service that promote reusability and change:  Standardized Data Exchange Formats (XML, JSON) Standardized communication protocols (Soap, Rest) Promotes Loosely Coupled Systems  Standardized Data Exchange Formats (XML, JSON) XML W3.org defines Extensible Markup Language (XML) as a simplistic text format derived from SGML. XML was designed to solve challenges found in large-scale electronic publishing. In addition,  XML is playing an important role in the exchange of data primarily focusing on data exchange on the web. JSON JavaScript Object Notation (JSON) is a human-readable text-based standard designed for data interchange. This format is used for serializing and transmitting data over a network connection in a structured format. The primary use of JSON is to transmit data between a server and web application. JSON is an alternative to XML. Standardized communication protocols (Soap, Rest) Soap W3Scools.com defines SOAP as a simple XML-based protocol. This protocol lets applications exchange data over HTTP.  SOAP provides a way to communicate between applications running on different operating systems, with different technologies and programming languages. Rest In 2007, Stefan Tilkov defines Representational State Transfer (REST) as a set of principles that outlines how Web standards are supposed to be used.  Using REST in an application will ensure that it exploits the Web’s architecture to its benefit. Promotes Loosely Coupled Systems “Loose coupling as an approach to interconnecting the components in a system or network so that those components, also called elements, depend on each other to the least extent practicable. Coupling refers to the degree of direct knowledge that one element has of another.” (TechTarget.com, 2007) “Loosely coupled system can be easily broken down into definable elements. The extent of coupling in a system can be measured by mapping the maximum number of element changes that can occur without adverse effects. Examples of such changes include adding elements, removing elements, renaming elements, reconfiguring elements, modifying internal element characteristics and rearranging the way in which elements are interconnected.” (TechTarget.com, 2007) References: W3C. (2011). Extensible Markup Language (XML). Retrieved from W3.org: http://www.w3.org/XML/ W3Scools.com. (2011). SOAP Introduction. Retrieved from W3Scools.com: http://www.w3schools.com/soap/soap_intro.asp Tilkov, Stefan. (2007). A Brief Introduction to REST. Retrieved from Infoq.com: http://www.infoq.com/articles/rest-introduction TechTarget.com. (2011). loose coupling. Retrieved from TechTarget.com: http://searchnetworking.techtarget.com/definition/loose-coupling

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• Stagnating in programming

  - by Coder

  Time after time this question came up in my mind, but up until today I wasn't thinking about it much. I have been programming for maybe around 8 years now, and for the last two years it seems I'm not as keen to pick up new technologies anymore. Maybe that's a burnout or something, but I'd say it's experience and what I like, that's stopping me from running after the latest and greatest. I'm C++ developer, by this I mean, I love close to metal programming. I have no problems tracing problems through assembly, using tools like WinDbg or HexView. When I use constructs, I think about how they are realized underneath, how the bits are set and unset under the hood. I love battling with complex threading problems and doing everything hardcore way, even by hand if the regular solutions seem half baked. But I also love the C++0x stuff, and use it a lot. And all C++ code as long as it's not cumbersome compared to C counterparts, sometimes I also fall back to sort of "Super C" if the C++ way is ugly. And then there are all other developers who seem to be way more forward looking, .Net 4.0 MVC, WPF, all those Microsoft X#s, LINQ languages, XML and XSLT, mobile devices and so on. I have done a considerable amount of .NET, SQL, ASPX programming, but the further I go, the less I want to try those technologies. Is that bad? Almost every day I hear people saying that managed code is the only way forward, WPF is the way to go. I hear that C++ is godawful, and you can't code anything in it that's somewhat stable. But I don't buy it. With the experience I have, and the knowledge of how native code is compiled and executes, I can say I find it extremely rare that C++ code is unstable, or leaks, or causes crashes that takes more than 30 seconds to identify and fix. And to tell the truth, I've seen enough problems with other "cool" languages that I'd say C++ is even more stable and production proof than the safe languages, at least for me. The only thing that scares me in C++ is new frameworks, I don't trust them, and I use them extra sparingly. STL - yes, ATL - very sparingly, everything else... Well, not very keen on it. Most huge problems I've ran into, all were related to frameworks, not the language itself. Some overrided operator here, bad hierarchy there, poor class design here, mystical castings there. Other than that, C/C++ (yes, I use them together) still seems a very controlled and stable way to develop applications. Am I stagnating? Should I switch a profession, or force myself in all that marketing hype? Are there more developers who feel the same way?

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• Filtering option list values based on security in UCM

  - by kyle.hatlestad

  Fellow UCM blog writer John Sim recently posted a comment asking about filtering values based on the user's security. I had never dug into that detail before, but thought I would take a look. It ended up being tricker then I originally thought and required a bit of insider knowledge, so I thought I would share. The first step is to create the option list table in Configuration Manager. You want to define the column for the option list value and any other columns desired. You then want to have a column which will store the security attribute to apply to the option list value. In this example, we'll name the column 'dGroupName'. Next step is to create a View based on the new table. For the Internal and Visible column, you can select the option list column name. Then click on the Security tab, uncheck the 'Publish view data' checkbox and select the 'Use standard document security' radio button. Click on the 'Edit Values...' button and add the values for the option list. In the dGroupName field, enter the Security Group (or Account if you use Accounts for security) to apply to that value. Create the custom metadata field and apply the View just created. The next step requires file system access to the server. Open the file [ucm directory]\data\schema\views\[view name].hda in a text editor. Below the line '@Properties LocalData', add the line: schSecurityImplementorColumnMap=dGroupName:dSecurityGroup The 'dGroupName' value designates the column in the table which stores the security value. 'dSecurityGroup' indicates the type of security to check against. It would be 'dDocAccount' if using Accounts. Save the file and restart UCM. Now when a user goes to the check-in page, they will only see the options for which they have read and write privileges to the associated Security Group. And on the Search page, they will see the options for which they have just read access. One thing to note is if a value that a user normally can't view on Check-in or Search is applied to a document, but the document is viewable by the user, the user will be able to see the value on the Content Information screen.

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• Programming and Ubiquitous Language (DDD) in a non-English domain

  - by Sandor Drieënhuizen

  I know there are some questions already here that are closely related to this subject but none of them take Ubiquitous Language as the starting point so I think that justifies this question. For those who don't know: Ubiquitous Language is the concept of defining a (both spoken and written) language that is equally used across developers and domain experts to avoid inconsistencies and miscommunication due to translation problems and misunderstanding. You will see the same terminology show up in code, conversations between any team member, functional specs and whatnot. So, what I was wondering about is how to deal with Ubiquitous Language in non-English domains. Personally, I strongly favor writing programming code in English completely, including comments but ofcourse excluding constants and resources. However, in a non-English domain, I'm forced to make a decision either to: Write code reflecting the Ubiquitous Language in the natural language of the domain. Translate the Ubiquitous Language to English and stop communicating in the natural language of the domain. Define a table that defines how the Ubiquitous Language translates to English. Here are some of my thoughts based on these options: 1) I have a strong aversion against mixed-language code, that is coding using type/member/variable names etc. that are non-English. Most programming languages 'breathe' English to a large extent and most of the technical literature, design pattern names etc. are in English as well. Therefore, in most cases there's just no way of writing code entirely in a non-English language so you end up with mixed languages anyway. 2) This will force the domain experts to start thinking and talking in the English equivalent of the UL, something that will probably not come naturally to them and therefore hinders communication significantly. 3) In this case, the developers communicate with the domain experts in their native language while the developers communicate with each other in English and most importantly, they write code using the English translation of the UL. I'm sure I don't want to go for the first option and I think option 3 is much better than option 2. What do you think? Am I missing other options? UPDATE Today, about year later, having dealt with this issue on a daily basis, I have to say that option 3 has worked out pretty well for me. It wasn't as tedious as I initially feared and translating in real time while talking to the client wasn't a problem either. I also found the following advantages to be true, based on my experience. Translating the UL makes you pay more attention to defining the UL and even the domain itself, especially when you don't know how to translate a term and you have to start looking through dictionaries etc. This has even caused me to reconsider domain modeling decisions a few times. It helps you make your knowledge of the English language more profound. Obviously, your code is much more pleasant to look at instead of being a mind boggling obscenity.

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• Web 2.0 Solutions with Oracle WebCenter 11g &ndash; Book Review

  - by juan.ruiz

  Recently I obtained a copy of the book Web 2.0 Solutions with Oracle Web Center 11g from Packt Publishing, right away I noticed that one of the authors of this book is a good and long time colleague of  mine Plinio Arbizu, whom I have joined for different developer events in Latin America in the past. In this entry you will find my review of the book. Chapter 1: What's Oracle WebCenter? Provides you with basic knowledge to understand the pieces of WebCenter and the role that these pieces play in the overall Oracle Fusion Middleware strategy. Chapter 2 and 3: Will guide you through installation process and set up instructions, required to start developing Web2.0 applications. The screenshots are very helpful. Chapter 4: The chapter will guide you through a series of steps for creating a basic HelloWorld application that uses ADF/Webservices/WebCenter framework to understand the relevant pieces that are part of the architecture in large Web2.0 solutions for WebCenter. One caveat on this chapter is that the use HTML in combination with ADF Faces is not a recommended practice, because in some cases (not in this one) HTML code generated by the components can conflict with existent HTML code place on the same page... so be careful. Chapter 5: Describes the basics to understand the usage of ADF Faces Rich Client Components, with templates and ADF Business components. Chapter 6: This chapter explains how to encapsulate, deploy and consume ADF UIs as JSR 168 portlets in a declarative way Chapter 7: Explains some of the WebCenter services and the different ways that these services can be integrated within WebCenter applications. Chapter 8: Goes over how to include a series of  WebCenter services provided out-of-the-box within applications. This chapter presents a simple and clear way of how to include RSS feeds, search capabilities, tagging and discussions using practical samples that are easy to follow. Chapter 9: Presents an important component of Oracle WebCenter - the composer. Through the composer and Oracle Metadata Services the composer adds all the functionality to perform end-user personalizations, which is a very common user case when working with portals. The concept is self-explanatory when running over the practice developed in this chapter. Chapter 10: Provides an introduction to WebCenter spaces, explaining common concepts about installation, administration (role creation, group creation, etc) and through a sample, the readers can put everything in practice on their own environments. Summary: This book would provide the reader with a fast start to work with Oracle WebCenter 11g  and its different components. In my opinion the book targets the developer audience, rather than the Portal type of audience, or content generator. For the readers of this book I recommend that to better understand the concepts discussed, first you need to understand the basics on Oracle Application Development Framework. Believe me you can thank me later!

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• schedule compliance and keeping technical supports and resolving issues

  - by imays

  I am an entrepreneur of a small software developer company. The flagship product is developed by myself and my company grew up to 14 people. One of pride is that we've never have to be invested or loaned. The core development team is 5 people. 3 are seniors and 2 are juniors. After the first release, we've received many issues from our customers. Most of them are bug issues, customization needs, usage questions and upgrade requests. The issues from customers are incoming many times everyday, so it takes little time or much time of our developers. Because of our product is a software development kit(SDK) so most of questions can be answered only from our developers. And, for resolving bug issues, developers must be involved. Estimating time to resolve bug is hard. I fully understand it. However, our developers insist they cannot set the any due date of each project because they are busy doing technical supports and bug fixes by issues from customers everyday. Of course, they never do overwork. I suggested them an idea to divide the team into two parts: one for focusing on development by milestones, other for doing technical supports and bug fixes without setting due days. Then we could announce release plan officially. After the finish of release, two parts exchange the role for next milestone. However, they say they "NO, because it is impossible to share knowledge and design document fully." They still say they cannot set the release date and they request me to alter the due date flexibly. They does not fix the due date of each milestone. Fortunately, our company is not loaned and invested so we are not chocked. But I think it is bad idea to keep this situation. I know the story of ant and grasshopper. Our customers are tired of waiting forever of our release date. Companies consume limited time and money. If flexible due date without limit could be acceptable, could they accept flexible salary day? What is the root cause of our problem? All that I want is to fix and achieve precisely due date of each milestone without losing frequent technical supports. I think there must be solution for this situation. Please answer me. Thanks in advance. PS. Our tools and ways of project management are Trello, Mantis-like issue tracker, shared calendar software and scrum(collected cards into series of 'small and high completeness' projects).

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• Oracle Open World 2012 is Here!

  - by thatjeffsmith

  Just a quick post today and then probably not much more until next week. Speaking, running hands on labs, meets and greets, and trying to keep up with folks like @oraclenerd means I won’t have much time to write until I get home from San Francisco. Wanted to give a quick shout out to my co-worker and partner-in-Product Management-crime, Ashley Chen this morning. She signed me up for a run across the Golden Gate and back with @bamcgill a few months ago…mostly with my permission. The only thing was, I didn’t run at the time, and that’s basically a 5k. But having goals is good. And yesterday I met a big goal of mine – not looking stupid trying to run across the Golden Gate Bridge. Ok, I did the run and mabye looked a little bit stupid. Ashley, Barry, and I Pre-Run Perfect weather and no fog to cloud the view! So the pre-show fun is over and now it’s time for the show fun to begin. At Oracle Open World? Come by our demo pods. We’re with the other Database folks in the back right-hand corner. We’ll have folks on hand to talk and show Oracle SQL Developer, Oracle SQL Developer Data Modeler, Migrations, and Oracle APEX Listener. Oracle SQL Developer Demo Pod I have the full schedule of SQL Developer presentations and hands on labs here. I know there’s a lot of news on tap this week in the world of Oracle, and we’ll start talking more about it soon. So be sure to subscribe to my feed if you don’t want to miss any of my posts. And I promise not to post any more pictures me. Speaking of pictures, thanks to @dmcghan – or as I call him, ‘Dan the Man’ for running with us and being our official portrait photographer! If you don’t follow him, he’s a great fountain of knowledge in the Oracle APEX world and is one of our ACEs.

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• How important is knowing functionality before coding?

  - by minusSeven

  I work for a software development company where the development work have been off shored to us. The on shore team handle the support and talk directly to the clients. We never talk to the clients directly we just talk people from the on shore team who talk directly to the clients. When requirements come, on shore team talk to the clients and make requirement documents and informs us. We make design documents after studying the requirements (we follow traditional waterfall model ). But there is one problem in the whole process: nobody in the either off-shore or on-shore understand the functionality of the application completely. We just know its a big complex web app handling complex order processing, catalog management, campaign management and other activities. We struggle with the design document as the requirements would not be clear. It then goes into a series of questions/answers back and forth between the on shore team,off shore team and clients. We would often be told to understand functionality from the code. But that's usually not feasible as the code base is huge and even understanding a simple menu item take days if not weeks. We tried telling the clients to give us knowledge transfer about the application but to no avail. Our manager would often tell us to start coding even if the design document is not complete or requirements not clear. We would start by coding part of the requirement that seems clear and wait for the rest. This usually would delay the deployment by a month. In extreme cases we would have very low errors in the development and production but the clients would say that's not what they asked. That would start a blame game and a series of change requests and we would end up developing something very different. My question is how would you do development work if you don't know the functionality of the app fully? UPDATE About development methodology it isn't really my choice and I am not my team's lead It is the way it began. I tried to tell people about the advantages of agile but to no avail. Besides I don't think my team has the necessary mindset to work in AGILE environment.

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• Oracle SOA Partner Community Forum Lisbon, Portugal &ndash; April 21st 2010

  - by Jürgen Kress

  We would like to invite you to attend our SOA Partner Community Forum that will be in held in Lisbon, April 21, 2010 The Oracle SOA Partner Community Forum is a wonderful opportunity to: Meet with Oracle SOA and BPM Product management Exchange thoughts and knowledge with SOA and BPM experts Learn from successful SOA implementation Network within the Oracle SOA Partner Community During this highly informative event you can learn about partner success stories, participate in an array of breakout sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, so register today. Registration only takes a few minutes and it is free of charge. By registration you will confirm that you will attend to the event. Seminar is free. In the event that you cancel your registration after April 16th 2010 Oracle may request that you will pay late cancellation fee of € 150. Please visit our website for further information. Alternatively, if you require assistance or have any queries please contact Jürgen Kress. Agenda 10:00     Welcome & Introduction 10:15     SOA Cloud presentation 11:15     SOA Partner Sales Campaign 12:30     Lunch break 13:15     Partner Reference Case 14:15     BPMN 2.0 15:00     Cocktail reception   Location: Lagoas Park Hotel 2740-245, Porto Salvo, Oeiras For partners with BPM 11g opportunities we will offer an advanced workshop on Thursday April 22nd and Friday April 23rd hosted by Clemens Utschig-Utschig. If you are interested please contact Jürgen Kress.   Quotes from previous SOA Partner Community Forums "The SOA Partner Community Forum was a first-rate event that provided a balanced agenda of vendor-specific and vendor-neutral content pertaining to modern-day service-oriented computing technologies and practices. I enjoyed the opportunity to provide an objective voice on the topics I consider most important for today's IT practitioners to fully leverage the many patterns, principles, and service technology innovations that comprise the next-generation SOA platform." Thomas Erl, SOA Systems Inc., SOASchool.com “The Community is an excellent forum for Partners to hear about each others success stories on SOA, especially BPEL and ODI” Jørn F. Schurink, Competence Expert Oracle Technologies Logica “The Community is the best source for information around Oracle SOA a wonderful platform with many interesting contacts and discussions”. Torsten Winterberg, Opitz Consulting “The regular meetings of the SOA Partner Community are a perfectly organized platform for learning the latest in Oracle SOA tooling by extraordinary speakers and for vivid discussions with practitioners about SOA challenges and design solutions. This is the best opportunity to build and deepen a network with the brightest and most passionate protagonists in Oracle SOA world in EMEA.” Hajo Normann, HP Services Technorati Tags: soa partner community forum,soa,event

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• Ubuntu 12.04 won't load - hangs at Busybox v1.18.5 / initramfs

  - by Marty

  I want to start by saying that I am very new with Linux (about 1 month using it). I have had no problems up until now. I am running Ubuntu 12.04 from a Toshiba laptop with 250 GB hard drive and 3 GB of ram. Everything worked fine yesterday. The only changes I made was was that I downloaded Banshee to try as a replacement for Rhythmbox and did a few recommended updates. This morning I tried to boot and it took a long time and I finally got this error: mount: mounting /dev/disk/by-uuid/02bc41cc-1e21-4700-a179-be2805a658c4 on /root failed: Invalid argument mount: mounting /dev on /root/dev failed: No such file or directory mount: mounting /sys on /root/sys failed: No such file or directory mount: mounting /proc on /root/proc failed: No such file or directory Target filesystem doesn't have requested /sbin/init. No init found. Try passing init= bootarg. BusyBox v1.18. (Ubuntu 1:1.18.5-1ubuntu4) built-in shell (ash) Enter 'help' for a list of built-in commands (initramfs) I'm not sure what to do beyond this point. I have read around on here and haven't found the help I need. I did try to boot it from the Live CD. I can boot up to the Try Ubuntu/Install Ubuntu screen. When I go through the Try Ubuntu selection I can't access my hard disk. When I clicked on it I got this error: Unable to mount 247 GB Filesystem Error mounting: mount: wrong fs type, bad option, bad superblock on /dev/sda/1, missing codepage or helper program, or other error. In some cases useful info is found in syslog - try dmesg|tail or so. I tried dmesg|tail and saw a string of values but nothing that looked helpful. I have also tried to boot from the GRUB screen as recovery mode and previous Linux version but they didn't work either. I tried to load Windows Recovery Environment (loader) (on /dev/sdc3) and got this message: error: no such device: 268057B1805785E9 error: hd1 cannot get C/H/S values I had saw somewhere that I could fix this with the Live CD but my knowledge isn't good enough to try. I tried something with Gpart that I had read, but the system told me that I didn't have Gpart. Could someone please explain to me what I need to do and/or haven't tried yet. Thanks so much!

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• SQL SERVER – Get 2 of My Books FREE at Koenig Tech Day – Where Technologies Converge!

  - by pinaldave

  As a regular reader of my blog – you must be aware of that I love to write books and talk about various subjects of my book. The founders of Koenig Solutions are my very old friends, I know them for many years. They have been my biggest supporter of my books. Coming weekend they have a technology event at their Bangalore Location. Every attendee of the technology event will get a set of two books worth Rs. 450 – ‘SQL Server Interview Questions And Answers‘ and ‘SQL Wait Stats Joes 2 Pros‘. I am going to cover a couple of topics of the books and present  as well. I am very confident that every attendee will be having a great time. I will be covering following subjects: SQL Server Tricks and Tips for Blazing Fast Performance Slow Running Queries (SQL) are the most common problem that developers face while working with SQL Server. While it is easy to blame the SQL Server for unsatisfactory performance, however the issue often persists with the way queries have been written, and how SQL Server has been set up. The session will focus on the ways of identifying problems that slow down SQL Servers, and tricks to fix them. Developers will walk out with scripts and knowledge that can be applied to their servers, immediately post the session. After the session is over – I will point to what exact location in the book where you can continue for the further learning. I am pretty excited, this is more like book reading but in entire different format. The one day event will cover four technologies in four separate interactive sessions on: Microsoft SQL Server Security VMware/Virtualization ASP.NET MVC Date of the event: Dec 15, 2012 9 AM to 6PM. Location of the event:  Koenig Solutions Ltd. # 47, 4th Block, 100 feet Road, 3rd Floor, Opp to Shanthi Sagar, Koramangala, Bangalore- 560034 Mobile : 09008096122 Office : 080- 41127140 Organizers have informed me that there are very limited seats for this event and technical session based on my book will start at Sharp 9 AM. If you show up late there are chances that you will not get any seats. Registration for the event is a MUST. Please visit this link for further information. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology

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