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• The State of the Internet -- Retail Edition

  - by David Dorf

  Over at Business Insider, there's a great presentation on the State of the Internet done in the Mary Meeker style.  Its 138 slides so I took the liberty of condensing it down to the 15 slides that directly apply to the retail industry.  However, I strongly recommend looking at the entire deck when you have time.  And while you're at it, Business Insider just launched a retail portal that's dedicated to retail industry content.  Please check it out as well.  My take-aways are below after the slide show. &amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; [Source: Business Insider] Here are a few things I took away from the statistics: Facebook and Twitter are in their infancy.  While all retailers should have social programs, search is still the driver and therefore should receive the lions share of investment.  Facebook referrals are up 92% year-over-year, but Google still does 80% of the referrals. E-commerce continues to grow at breakneck speed, but in-store commerce is still king. Stores are not showrooms yet.  And social commerce pure-plays like Gilt and Groupon are tiny but worthy of some attention. There are more smartphones than PCs on the internet, and the disparity will continue to grow. PC growth will be flat and Tablet use will continue to grow. Mobile accounts for 12% of all internet traffic. A quarter of smartphone sales come from China, so anyone with a presence there better have a strong mobile strategy. 38% of people have used their smartphone to make a purchase, and many use their smartphones inside stores.  Smartphones are a critical consumer tool for shopping. Mobile is starting to drive significant traffic to e-commerce sites, especially tablets.  Tablet strategies are crucial for retailers. Mobile payments from the likes of Paypal and Square are growing quickly.  It will be interesting to see how NFC plays in this area. Mobile operating systems are losing market share to iOS and Android.  I wonder in Microsoft can finally make a dent? The internet is being dominated by mobile devices, and retailers had better have a strong mobile strategy to meet consumer demand.

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• Universities 2030: Learning from the Past to Anticipate the Future

  - by Mohit Phogat

  What will the landscape of international higher education look like a generation from now? What challenges and opportunities lie ahead for universities, especially “global” research universities? And what can university leaders do to prepare for the major social, economic, and political changes—both foreseen and unforeseen—that may be on the horizon? The nine essays in this collection proceed on the premise that one way to envision “the global university” of the future is to explore how earlier generations of university leaders prepared for “global” change—or at least responded to change—in the past. As the essays in this collection attest, many of the patterns associated with contemporary “globalization” or “internationalization” are not new; similar processes have been underway for a long time (some would say for centuries).[1] A comparative-historical look at universities’ responses to global change can help today’s higher-education leaders prepare for the future. Written by leading historians of higher education from around the world, these nine essays identify “key moments” in the internationalization of higher education: moments when universities and university leaders responded to new historical circumstances by reorienting their relationship with the broader world. Covering more than a century of change—from the late nineteenth century to the early twenty-first—they explore different approaches to internationalization across Europe, Asia, Australia, North America, and South America. Notably, while the choice of historical eras was left entirely open, the essays converged around four periods: the 1880s and the international extension of the “modern research university” model; the 1930s and universities’ attempts to cope with international financial and political crises; the 1960s and universities’ role in an emerging postcolonial international development apparatus; and the 2000s and the rise of neoliberal efforts to reform universities in the name of international economic “competitiveness.” Each of these four periods saw universities adopt new approaches to internationalization in response to major historical-structural changes, and each has clear parallels to today. Among the most important historical-structural challenges that universities confronted were: (1) fluctuating enrollments and funding resources associated with global economic booms and busts; (2) new modes of transportation and communication that facilitated mobility (among students, scholars, and knowledge itself); (3) increasing demands for applied science, technical expertise, and commercial innovation; and (4) ideological reconfigurations accompanying regime changes (e.g., from one internal regime to another, from colonialism to postcolonialism, from the cold war to globalized capitalism, etc.). Like universities today, universities in the past responded to major historical-structural changes by internationalizing: by joining forces across space to meet new expectations and solve problems on an ever-widening scale. Approaches to internationalization have typically built on prior cultural or institutional ties. In general, only when the benefits of existing ties had been exhausted did universities reach out to foreign (or less familiar) partners. As one might expect, this process of “reaching out” has stretched universities’ traditional cultural, political, and/or intellectual bonds and has invariably presented challenges, particularly when national priorities have differed—for example, with respect to curricular programs, governance structures, norms of academic freedom, etc. Strategies of university internationalization that either ignore or downplay cultural, political, or intellectual differences often fail, especially when the pursuit of new international connections is perceived to weaken national ties. If the essays in this collection agree on anything, they agree that approaches to internationalization that seem to “de-nationalize” the university usually do not succeed (at least not for long). Please continue reading the other essays at http://globalhighered.wordpress.com/

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• Exadata X3 Expandability Update

  - by Bandari Huang

  Exadata Database Machine X3-2 Data Sheet New 10/29/2012 Up to 18 racks can be connected without requiring additional InfiniBand switches. Exadata Database Machine X3-8 Data Sheet New 10/24/2012 Scale by connecting multiple Exadata Database Machine X3-8 racks or Exadata Storage Expansion Racks. Up to 18 racks can be connected by simply connecting via InfiniBand cables. Larger configurations can be built with additional InfiniBand switches.  

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• C++11 Tidbits: Decltype (Part 2, trailing return type)

  - by Paolo Carlini

  Following on from last tidbit showing how the decltype operator essentially queries the type of an expression, the second part of this overview discusses how decltype can be syntactically combined with auto (itself the subject of the March 2010 tidbit). This combination can be used to specify trailing return types, also known informally as "late specified return types". Leaving aside the technical jargon, a simple example from section 8.3.5 of the C++11 standard usefully introduces this month's topic. Let's consider a template function like: template <class T, class U> ??? foo(T t, U u) { return t + u; } The question is: what should replace the question marks? The problem is that we are dealing with a template, thus we don't know at the outset the types of T and U. Even if they were restricted to be arithmetic builtin types, non-trivial rules in C++ relate the type of the sum to the types of T and U. In the past - in the GNU C++ runtime library too - programmers used to address these situations by way of rather ugly tricks involving __typeof__ which now, with decltype, could be rewritten as: template <class T, class U> decltype((*(T*)0) + (*(U*)0)) foo(T t, U u) { return t + u; } Of course the latter is guaranteed to work only for builtin arithmetic types, eg, '0' must make sense. In short: it's a hack. On the other hand, in C++11 you can use auto: template <class T, class U> auto foo(T t, U u) -> decltype(t + u) { return t + u; } This is much better. It's generic and a construct fully supported by the language. Finally, let's see a real-life example directly taken from the C++11 runtime library as implemented in GCC: template<typename _IteratorL, typename _IteratorR> inline auto operator-(const reverse_iterator<_IteratorL>& __x, const reverse_iterator<_IteratorR>& __y) -> decltype(__y.base() - __x.base()) { return __y.base() - __x.base(); } By now it should appear be completely straightforward. The availability of trailing return types in C++11 allowed fixing a real bug in the C++98 implementation of this operator (and many similar ones). In GCC, C++98 mode, this operator is: template<typename _IteratorL, typename _IteratorR> inline typename reverse_iterator<_IteratorL>::difference_type operator-(const reverse_iterator<_IteratorL>& __x, const reverse_iterator<_IteratorR>& __y) { return __y.base() - __x.base(); } This was guaranteed to work well with heterogeneous reverse_iterator types only if difference_type was the same for both types.

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• New Recipes for WebLogic 12.1.2

  - by JuergenKress

  New Recipes for Oracle WebLogic 12.1.2 Oracle ACE Director Frank Munz talks about the new content to be found in the newly published second edition of his book "Oracle WebLogic Server 12c: Distinctive Recipes: Architecture, Development and Administration," and about some of his favorite features in WebLogic 12.1.2. Watch the video here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Frank Munz,WebLogic Recipes,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• Java Virtual Developer Day Session Videos Available

  - by Tori Wieldt

  How are Lambdas handled on a bytecode level? How does replacing assembly code with Java code improve performance? Can we send flat files/comma separated/XML files to process in Batch? In a Java EE app, can I inject an EJB bean inside a REST POJO using @EJB annotation? Where I can find JavaFX UI controls? At OTN's Virtual Developer Day, Java experts answered these questions and more. Session are now available for you to view on demand (registration required). This is limited time offer: the sessions will be up to view for free for the next two weeks.  You can view sessions from these tracks: Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Check out the OTN Virtual Developer Day sessions!

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• Virtual Developer Day: MySQL - July 31st

  - by Cassandra Clark - OTN

  Virtual Developer Day: MySQL is a one-stop shop for you to learn all the essential MySQL skills. With a combination of presentations and hands-on lab experience, you’ll have the opportunity to practice in your own environment and gain more in-depth knowledge to successfully design, develop, and manage your MySQL databases.This FREE virtual event has two tracks tailored for both fresh and experienced MySQL users. Attend the sessions on July 31st and sharpen your skills to: Develop your new applications cost-effectively using MySQL Improve performance of your existing MySQL databases Manage your MySQL environment more efficiently When? Wednesday, July 31, 2013Mumbai 10:30 a.m. (GMT +5:30) - 2:30 p.m.Singapore 1:00 p.m. (GMT +8:00) - 5:00 p.m.Sydney 3:00 p.m. (GMT +10:00) - 7:00 p.m. Register TODAY! 

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• JCP Survey!

  - by Yolande Poirier

  The London Java Community (LJC), which is an Executive Committee member of the Java Community Process (JCP), is asking Java developers to participate in a JCP survey titled "What should the JCP be doing?"  The JCP is the mechanism that decides on future standards related to Java technology. Those standards give users like you a choice of technologies to develop with and more independence from vendor solutions.   The JCP cares about community feedback and has successfully encouraged community participation using transparent tracking processes. Take the survey, your feedback matters. 

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• C2B2 is now an Application Grid Specialized Partner

  - by JuergenKress

  Thanks to C2B2 to become an Application Grid Specialized Oracle Gold Partner. With the Specialization C2B2 has proven successful implementations of WebLogic and certification of their WebLogic experts. You as a customer can choose our Specialized partners to make your project successful! If you want to become Specialized please make sure that you join our Oracle WebLogic Partner Community: For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: c2b2,Apps Grid Certification,Implementation Specialist,Apps Grid Specialist,Oracle education,Glassfish,Jürgen Kress,WebLogic Community,Oracle,OPN

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• Web Services Example - Part 2: Programmatic

  - by Denis T

  In this edition of the ADF Mobile blog we'll tackle part 2 of our Web Service examples.  In this posting we'll take a look at using a SOAP Web Service but calling it programmatically in code and parsing the return into a bean. Getting the sample code: Just click here to download a zip of the entire project.  You can unzip it and load it into JDeveloper and deploy it either to iOS or Android.  Please follow the previous blog posts if you need help getting JDeveloper or ADF Mobile installed.  Note: This is a different workspace than WS-Part1 Defining our Web Service: Just like our first installment, we are using the same public weather forecast web service provided free by CDYNE Corporation.  Sometimes this service goes down so please ensure you know it's up before reporting this example isn't working. We're going to concentrate on the same two web service methods, GetCityForecastByZIP and GetWeatherInformation. Defing the Application: The application setup is identical to the Weather1 version.  There are some improvements to the data that is displayed as part of this example though.  Now we are able to show the associated image along with each forecast line when using the Forecast By Zip feature.  We've also added the temperature Hi/Low values into the UI. Summary of Fundamental Changes In This Application The most fundamental change is that we're binding the UI to the Bean Data Controls instead of directly to the Web Service Data Controls.  This gives us much more flexibility to control the shape of the data and allows us to do caching of the data outside of the Web Service.  This way if your application is, say offline, your bean could still populate with data from a local cache and still show you some UI as opposed to completely failing because you don't have any connectivity. In general we promote this type of programming technique with ADF Mobile to insulate your application from any issues with network connectivity. What's different with this example? We have setup the Web Service DC the same way but now we have managed beans to process the data.  The following classes define the "Model" of our application:  CityInformation-CityForecast-Forecast, WeatherInformation-WeatherDescription.  We use WeatherBean for UI interaction to the model layer.  If you look through this example, we don't really do that much with the java code except use it to grab the image URL from the weather description.  In a more realistic example, you might be using some JDBC classes to persist the data to a local database. To have a good architecture it is always good to keep your model and UI layers separate.  This gets muddied if you start to use bindings on a page invoked from Java code and this java code starts to become your "model" layer.  Since bindings are page specific, your model layer starts to become entwined with your UI.  Not good!  To help with this, we've added some utility functions that let you invoke DC methods without having a binding and thus execute methods from your "model" layer without requiring a binding in your page definition.  We do this with the invokeDataControlMethod of the AdfmfJavaUtilities class.  An example of this method call is available in line 95 of WeatherInformation.java and line 93 of CityInformation.Java. What's a GenericType? Because Web Service Data Controls (and also URL Data Controls AKA REST) use generic name/value pairs to define their structure and don't have strongly typed objects, these are actually stored internally as GenericType objects.  The GenericType class is simply a property map of name/value pairs that can be hierarchical.  There are methods like getAttribute where you supply the index of the attribute or it's string property name.  Why is this important to know?  Because invokeDataControlMethod returns GenericType objects and developers either need to parse these GenericType objects themselves or use one of our helper functions. GenericTypeBeanSerializationHelper This class does exactly what it's name implies.  It's a helper class for developers to aid in serialization of GenericTypes to/from java objects.  This is extremely handy if you have a large GenericType object with many attributes (or you're just lazy like me!) and you just want to parse it out into a real java object you can use more easily.  Here you would use the fromGenericType method.  This method takes the class of the Java object you wish to return and the GenericType as parameters.  The method then parses through each attribute in the GenericType and uses reflection to set that same attribute in the Java class.  Then the method returns that new object of the class you specified.  This is obviously very handy to avoid a lot of shuffling code between GenericType and your own Java classes.  The reverse method, toGenericType is also available when you want to go the other way.  In this case you supply the string that represents the package location in the DataControl definition (Example: "MyDC.myParams.MyCollection") and then pass in the Java object you have that holds the data and a GenericType is returned to you.  Again, it will use reflection to calculate the attributes that match between the java class and the GenericType and call the getters/setters on those. Issues and Possible Improvements: In the next installment we'll show you how to make your web service calls asynchronously so your UI will fill dynamically when the service call returns but in the meantime you show the data you have locally in your bean fed from some local cache.  This gives your users instant delivery of some data while you fetch other data in the background.

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• DTrace Workshop in Wiesbaden

  - by uligraef

  DTrace gibt es ausser in Solaris noch in einer Reihe weiterer Betriebssysteme.Bei dem  FraOSUG Vortrag über DTrace wurde beschlossen noch einen DTrace Workshop zu veranstalten. Details siehe hier: Workshop DTrace Der Termin steht noch nicht genau fest. Wir suchen einen Tag der weder Werktag, Sonntag oder Feiertag ist.Die Anzahl der Anmeldungen bis zum 17. April bestimmt den Tag . Anmeldung via:  DTrace Workshop Doodle

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• Product Support Webcast for Existing Customers: WebCenter Content 11.1.1.8 Overview and Support Information

  - by John Klinke

  Register for our upcoming Advisor Webcast 'WebCenter Content 11.1.1.8 Overview and Support Information' scheduled for 11am Eastern, November 21, 2013 (10am Central, 9am Mountain, 8am Pacific, 17:00 Europe Time (Paris, GMT+01:00)).This 1-hour session is recommended for technical and functional users who have installed or plan to upgrade to WebCenter Content 11.1.1.8 or would just like more information on the latest release.Topics will include: Overview of new features and enhancements Installation of the new WebCenter Content web UI Upgrading from older WebCenter Content versions Support issues including latest patches Roadmap of proposed additional features Make sure you register and mark this date on your calendar. Register at: https://oracleaw.webex.com/oracleaw/onstage/g.php?d=590991341&t=aOnce the host approves your request, you will receive a confirmation email with instructions for joining the call on November 21st.

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• Working with Analytic Workflow Manager (AWM) - Part 8 Cube Metadata Analysis

  - by Mohan Ramanuja

  CUBE SIZEselect dbal.owner||'.'||substr(dbal.table_name,4) awname, sum(dbas.bytes)/1024/1024 as mb, dbas.tablespace_name from dba_lobs dbal, dba_segments dbas where dbal.column_name = 'AWLOB' and dbal.segment_name = dbas.segment_name group by dbal.owner, dbal.table_name, dbas.tablespace_name order by dbal.owner, dbal.table_name SESSION RESOURCES select vses.username||':'||vsst.sid username, vstt.name, max(vsst.value) valuefrom v$sesstat vsst, v$statname vstt, v$session vseswhere vstt.statistic# = vsst.statistic# and vsst.sid = vses.sid andVSES.USERNAME LIKE ('ATTRIBDW_OWN') ANDvstt.name in ('session pga memory', 'session pga memory max', 'session uga memory','session uga memory max', 'session cursor cache count', 'session cursor cache hits', 'session stored procedure space', 'opened cursors current', 'opened cursors cumulative') andvses.username is not null group by vsst.sid, vses.username, vstt.name order by vsst.sid, vses.username, vstt.name OLAP PGA USE select 'OLAP Pages Occupying: '|| round((((select sum(nvl(pool_size,1)) from v$aw_calc)) / (select value from v$pgastat where name = 'total PGA inuse')),2)*100||'%' info from dual union select 'Total PGA Inuse Size: '||value/1024||' KB' info from v$pgastat where name = 'total PGA inuse' union select 'Total OLAP Page Size: '|| round(sum(nvl(pool_size,1))/1024,0)||' KB' info from v$aw_calc order by info desc OLAP PGA USAGE PER USER select vs.username, vs.sid, round(pga_used_mem/1024/1024,2)||' MB' pga_used, round(pga_max_mem/1024/1024,2)||' MB' pga_max, round(pool_size/1024/1024,2)||' MB' olap_pp, round(100*(pool_hits-pool_misses)/pool_hits,2) || '%' olap_ratio from v$process vp, v$session vs, v$aw_calc va where session_id=vs.sid and addr = paddr CUBE LOADING SCRIPT REM The 'set define off' statement is needed only if running this script through SQLPlus.REM If you are using another tool to run this script, the line below may be commented out.set define offBEGIN  DBMS_CUBE.BUILD(    'VALIDATE  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/BEGIN  DBMS_CUBE.BUILD(    '  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/ VISUALIZATION OBJECT - AW$ATTRIBDW_OWN  CREATE TABLE "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"        (            "PS#"    NUMBER(10,0),            "GEN#"   NUMBER(10,0),            "EXTNUM" NUMBER(8,0),            "AWLOB" BLOB,            "OBJNAME"  VARCHAR2(256 BYTE),            "PARTNAME" VARCHAR2(256 BYTE)        )        PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE        (            BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "AWLOB"        )        STORE AS SECUREFILE        (            TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        PARTITION BY RANGE        (            "GEN#"        )        SUBPARTITION BY HASH        (            "PS#",            "EXTNUM"        )        SUBPARTITIONS 8        (            PARTITION "PTN1" VALUES LESS THAN (1) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE READS LOGGING NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP661" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP662" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP663" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP664" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP665" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP666" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP667" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP668" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" ) ,            PARTITION "PTNN" VALUES LESS THAN (MAXVALUE) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP669" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP670" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP671" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP672" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP673" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP674" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP675" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP676" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" )        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."ATTRIBDW_OWN_I$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        "PS#", "GEN#", "EXTNUM"    )    PCTFREE 10 INITRANS 4 MAXTRANS 255 COMPUTE STATISTICS STORAGE    (        INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT    )    TABLESPACE "ATTRIBDW_DATA" ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000406980C00004$$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOCAL (PARTITION "SYS_IL_P711" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP695" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP696" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP697" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP698" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP699" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP700" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP701" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP702" TABLESPACE "ATTRIBDW_DATA" ) , PARTITION "SYS_IL_P712" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP703" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP704" TABLESPACE        "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP705" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP706" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP707" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP708" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP709" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP710" TABLESPACE "ATTRIBDW_DATA" ) ) PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE BUILD LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_BUILD_LOG"        (            "BUILD_ID"          NUMBER,            "SLAVE_NUMBER"      NUMBER,            "STATUS"            VARCHAR2(10 BYTE),            "COMMAND"           VARCHAR2(25 BYTE),            "BUILD_OBJECT"      VARCHAR2(30 BYTE),            "BUILD_OBJECT_TYPE" VARCHAR2(10 BYTE),            "OUTPUT" CLOB,            "AW"            VARCHAR2(30 BYTE),            "OWNER"         VARCHAR2(30 BYTE),            "PARTITION"     VARCHAR2(50 BYTE),            "SCHEDULER_JOB" VARCHAR2(100 BYTE),            "TIME" TIMESTAMP (6)WITH TIME ZONE,        "BUILD_SCRIPT" CLOB,        "BUILD_TYPE"            VARCHAR2(22 BYTE),        "COMMAND_DEPTH"         NUMBER(2,0),        "BUILD_SUB_OBJECT"      VARCHAR2(30 BYTE),        "REFRESH_METHOD"        VARCHAR2(1 BYTE),        "SEQ_NUMBER"            NUMBER,        "COMMAND_NUMBER"        NUMBER,        "IN_BRANCH"             NUMBER(1,0),        "COMMAND_STATUS_NUMBER" NUMBER,        "BUILD_NAME"            VARCHAR2(100 BYTE)        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "OUTPUT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        LOB        (            "BUILD_SCRIPT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00013$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00007$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG" ( PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE DIMENSION COMPILE  CREATE TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"        (            "ID"               NUMBER,            "SEQ_NUMBER"       NUMBER,            "ERROR#"           NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE"    VARCHAR2(2000 BYTE),            "DIMENSION"        VARCHAR2(100 BYTE),            "DIMENSION_MEMBER" VARCHAR2(100 BYTE),            "MEMBER_ANCESTOR"  VARCHAR2(100 BYTE),            "HIERARCHY1"       VARCHAR2(100 BYTE),            "HIERARCHY2"       VARCHAR2(100 BYTE),            "ERROR_CONTEXT" CLOB        )        SEGMENT CREATION DEFERRED PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING TABLESPACE "ATTRIBDW_DATA" LOB        (            "ERROR_CONTEXT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION"IS    'Name of dimension being compiled';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION_MEMBER"IS    'Problem dimension member';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."MEMBER_ANCESTOR"IS    'Problem dimension member''s parent';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY1"IS    'First hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY2"IS    'Second hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_CONTEXT"IS    'Extra information for error';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"IS    'Cube dimension compile log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407307C00010$$" ON "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE( INITIAL 1048576 NEXT 1048576 MAXEXTENTS 2147483645) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE OPERATING LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"        (            "INST_ID"    NUMBER NOT NULL ENABLE,            "SID"        NUMBER NOT NULL ENABLE,            "SERIAL#"    NUMBER NOT NULL ENABLE,            "USER#"      NUMBER NOT NULL ENABLE,            "SQL_ID"     VARCHAR2(13 BYTE),            "JOB"        NUMBER,            "ID"         NUMBER,            "PARENT_ID"  NUMBER,            "SEQ_NUMBER" NUMBER,            "TIME" TIMESTAMP (6)WITH TIME ZONE NOT NULL ENABLE,        "LOG_LEVEL"    NUMBER(4,0) NOT NULL ENABLE,        "DEPTH"        NUMBER(4,0),        "OPERATION"    VARCHAR2(15 BYTE) NOT NULL ENABLE,        "SUBOPERATION" VARCHAR2(20 BYTE),        "STATUS"       VARCHAR2(10 BYTE) NOT NULL ENABLE,        "NAME"         VARCHAR2(20 BYTE) NOT NULL ENABLE,        "VALUE"        VARCHAR2(4000 BYTE),        "DETAILS" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "DETAILS"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."INST_ID"IS    'Instance ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SID"IS    'Session ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SERIAL#"IS    'Session serial#';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."USER#"IS    'User ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SQL_ID"IS    'Executing SQL statement ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."JOB"IS    'Identifier of job';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."PARENT_ID"IS    'Parent operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."TIME"IS    'Time of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."LOG_LEVEL"IS    'Verbosity level of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DEPTH"IS    'Nesting depth of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."OPERATION"IS    'Current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SUBOPERATION"IS    'Current suboperation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."STATUS"IS    'Status of current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."NAME"IS    'Name of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."VALUE"IS    'Value of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DETAILS"IS    'Extra information for record';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"IS    'Cube operations log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407301C00018$$" ON "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE REJECTED RECORDS CREATE TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"        (            "ID"            NUMBER,            "SEQ_NUMBER"    NUMBER,            "ERROR#"        NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE" VARCHAR2(2000 BYTE),            "RECORD#"       NUMBER(38,0),            "SOURCE_ROW" ROWID,            "REJECTED_RECORD" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "REJECTED_RECORD"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."RECORD#"IS    'Rejected record number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SOURCE_ROW"IS    'Rejected record''s ROWID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."REJECTED_RECORD"IS    'Rejected record copy';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"IS    'Cube rejected records log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407304C00007$$" ON "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Iterative and Incremental Principle Series 1: The Dreaded Assignment

  - by llowitz

  A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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• Devoxx Belgium - CFP Closes On July 5th

  - by Yolande Poirier

  The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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• Comb Over

  - by Tim Dexter

  Being some what follicly challenged, and to my wife's utter relief, the comb over is not something I have ever considered. The title is a tenuous reference to a formatting feature that Adobe offers in their PDF documents. The comb provides the ability to equally space a string of characters on a pre-defined form layout so that it fits neatly in the area. See the numbers above are being spaced correctly. Its not a function of the font but a property of the form field. For the first time, in a long time I had the chance to build a PDF template today to help out a colleague. I spotted the property and thought, hey, lets give it a whirl and see in Publisher supports it? Low and behold, Publisher handles the comb spacing in its PDF outputs. Exciting eh? OK, maybe not that exciting but I was very pleasantly surprise to see it working. I am reliably informed, by Leslie, BIP Evangelist and Tech Writer that, this feature was introduced from version 10.1.3.4.2 onwards. Official docs and no mention of comb overs here. Happy Combing!

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• Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

  - by Charles Knapp

  Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers? Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST. Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there! 

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• Another Custom Property Locator: a Library of Books

  - by Cindy McMullen

  Introduction The previous post gave an introduction to custom property locators and showed how create one using JDeveloper.  This post continues on the custom locator theme, with a slightly more complex locator: a library of books.  It demonstrates using the DAO pattern to delegate data access from the Locator, which is likely how many actual backing stores will integrate with the Locator.  You can imagine, rather than a library of books, the data store might be a user database of sorts.  The same sort of pattern would apply. This post uses the BookLocator example originally shown in the WebCenter documentation, but has: updated the source code to reflect the final Property APIs includes the steps for generating the namespace and property definition files via JDeveloper detailed usage of the PropertyService APIs Getting Started If you're new to JDeveloper, you might want to check out this tutorial.  There is also the "Jump-Start to using Personalization" blog post that you might find useful.  Otherwise, if you're already familiar with both, you can skip those tutorials and jump right in to using JDeveloper. Download the BookLocator.zip file (which has been updated from the original post) and unzip it to a new directory.  Start JDeveloper, navigate to the BookLocator.jws file, and open it.   It should look something like this: The Properties Namespace file contains the property definitions and property set definitions you define.  It is explained more in detail in the Namespace documentation.  Although this example doesn't show it, the property set definitions have the ability to reference multiple locators per property.   This can be done by right-clicking on the 'Locator Info' box.  Configure the contents of the Locator Map  by editing locators and mapping them to available property names in the property set definition. Compiling, deploying, and running your locator The rest of the steps in this tutorial basically follow those in the previous blog on custom locators, and won't be repeated here.   A scenario to invoke your locator is included with the sample app: see BookProperties.scenarios_diagram above.  Summary This post demonstrates a simple library of books accessed by the BookPropertyLocator via the DAO layer.  This is a useful pattern for more realistic property retrievals, such as a backing user store.  It also points out the possibility of retrieving properties from multiple locators, which would be quite handy to retrieve user attributes from multiple sources.

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• Interactive Reporting Translation Workbench utility is available

  - by THE

  As you may have seen in our  Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found  here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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• OBIA on Teradata - Part 1 Loader and Monitoring

  - by Mohan Ramanuja

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of-the-box (OOB) OBIA Informatica mappings come with TPump loader.   TPUMP  FASTLOAD TPump does not lock the table. FastLoad applies exclusive lock on the table. The table that TPump is loading can have data. The table that FastLoad is loading needs to be empty. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} TPump is not efficient with lookups. FastLoad is more efficient in the absence of lookups. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of the box Informatica mappings come with TPump loader. There is chance for bottleneck in writer thread The out-of the box tables in Teradata supplied with OBAW features all Dimension and Fact tables using ROW_WID as the key for primary index. Also, all staging tables use integration_id as the key for primary index. This reduces skewing of data across Teradata AMPs.You can use an SQL statement similar to the following to determine if data for a given table is distributed evenly across all AMP vprocs. The SQL statement displays the AMP with the most used through the AMP with the least-used space, investigating data distribution in the Message table in database RST.SELECT vproc,CurrentPermFROM DBC.TableSizeWHERE Databasename = ‘PRJ_CRM_STGC’AND Tablename = ‘w_party_per_d’ORDER BY 2 descIf you suspect distribution problems (skewing) among AMPS, the following is a sample of what you might enter for a three-column PI:SELECT HASHAMP (HASHBUCKET (HASHROW (col_x, col_y, col_z))), count (*)FROM hash15GROUP BY 1ORDER BY 2 desc; ETL Error Monitoring Error Table – These are tables that start with ET. Location and name can be specified in Informatica session as well as the loader connection.Loader Log – Loader log is available in the Informatica server under the session log folder. These give feedback on the loader parameters such as Packing Factor to use. These however need to be monitored in the production environment. The recommendations made in one environment may not be used in another environment.Log Table – These are tables that start with TL. These are sparse on information.Bad File – This is the Informatica file generated in case there is data quality issues

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• Recordings Available - Features & Functions Forms Module

  - by MHundal

  ETPM provides robust Forms functionality that allows implementations to configure Registration & Tax Forms, configure Form Rules and process the Forms.  The Forms Definition allows for defining the Form Sections and Form Lines.  The Forms Generator uses the Forms Definition details to create the necessary Business Objects, Application Security and User Interfaces to allow interaction with the Forms.  Form Rules are used for validation of the Form Line details and creating entities in the system (creating taxpayers, accounts, financial transactions, etc...). The following recordings provide an overview of the Forms Definition Process, Form Rules and other important concepts part of the Forms Module. Forms Module Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66851417&rKey=7de22df4978e7974 Forms Configuration Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66964342&rKey=ea564cfd701bb32d Form Rules Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66966652&rKey=2e02c1e28e058d70  

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• Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

  - by Janice J. Heiss

  In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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• ADF is YouTubed

  - by Chris Muir

  A blog post along the lines of "your wishes are our command". ADF developers are hopefully aware of our ADF Insider Essentials recordings, a page full of presentations from small to large topics on all-things-ADF.  A couple of customers have pointed out these recordings aren't accessible via the iPad and other Apple OSX devices thanks to the recordings being wrapped in an Adobe Flash applet. To satisfy this need we've now uploaded all of the videos as MP4s to our ADF Insider Essentials YouTube channel for your iPad viewing pleasure.  So now regardless if you're sitting at your PC or on the couch with your iPad, you can enjoy my horrible Aussie accent amongst the more professional ADF presentations from my colleagues ;-) Make sure to subscribe to the YouTube channel to receive notifications of newly uploaded content. 

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• Learning Library – Enterprise Manager Cloud Control 12c: Best Practices for Middleware Management

  - by JuergenKress

  This self-paced course teaches you best practices when using Oracle Enterprise Manager Cloud Control 12c for managing your WebLogic and SOA applications and infrastructure. It consists of interactive lectures, videos, review sessions, and optional demonstrations. This course covers Enterprise Manager Cloud Control 12c licensed with the WebLogic Server Management Pack Enterprise Edition and the SOA Management Pack Enterprise Edition. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: EM12c,Enterpries manager training,education,training,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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