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• Devoxx Belgium - CFP Closes On July 5th

  - by Yolande Poirier

  The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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• m2e-wtp proposal to move into an Eclipse project

  - by gstachni

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I am attending EclipseCon 2012 in Reston VA this week and had a chance to attend Jason van Zyl's session on M2E. One announcement during the presentation was the plan to move m2e-wtp plugin into the m2e project at Eclipse. The project proposal was posted yesterday afternoon for those who are interested - http://www.eclipse.org/proposals/technology.m2e.m2e-wtp/. Jason said that m2e-wtp will not make it into the m2e Juno release but they expect the code to be transitioned over to Eclipse over the next six months. Getting the maven and wtp project models to play nicely together has been an issue for quite some time for our users. Hopefully this is a good step toward resolving those issues.

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• Do you use to third party companies to review your company's code?

  - by CodeToGlory

  I am looking to get the following - Basic code review to make sure they follow the guidelines imposed. Security code analysis to make sure there are no loopholes. No performance bottlenecks by doing a load test etc. We have lot of code coming in from third parties and is becoming laborious to manage code reviews and hence looking to see if others employ such practices. I understand that it may be a concern for some and would raise the question "Well, who is going to make sure the agency is doing their job right?" But basically I am just looking for a third party who can hold all vendor code to the same standards.

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• Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

  - by Janice J. Heiss

  In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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• Product Support Webcast for Existing Customers: WebCenter Content 11.1.1.8 Overview and Support Information

  - by John Klinke

  Register for our upcoming Advisor Webcast 'WebCenter Content 11.1.1.8 Overview and Support Information' scheduled for 11am Eastern, November 21, 2013 (10am Central, 9am Mountain, 8am Pacific, 17:00 Europe Time (Paris, GMT+01:00)).This 1-hour session is recommended for technical and functional users who have installed or plan to upgrade to WebCenter Content 11.1.1.8 or would just like more information on the latest release.Topics will include: Overview of new features and enhancements Installation of the new WebCenter Content web UI Upgrading from older WebCenter Content versions Support issues including latest patches Roadmap of proposed additional features Make sure you register and mark this date on your calendar. Register at: https://oracleaw.webex.com/oracleaw/onstage/g.php?d=590991341&t=aOnce the host approves your request, you will receive a confirmation email with instructions for joining the call on November 21st.

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• Working with Analytic Workflow Manager (AWM) - Part 8 Cube Metadata Analysis

  - by Mohan Ramanuja

  CUBE SIZEselect dbal.owner||'.'||substr(dbal.table_name,4) awname, sum(dbas.bytes)/1024/1024 as mb, dbas.tablespace_name from dba_lobs dbal, dba_segments dbas where dbal.column_name = 'AWLOB' and dbal.segment_name = dbas.segment_name group by dbal.owner, dbal.table_name, dbas.tablespace_name order by dbal.owner, dbal.table_name SESSION RESOURCES select vses.username||':'||vsst.sid username, vstt.name, max(vsst.value) valuefrom v$sesstat vsst, v$statname vstt, v$session vseswhere vstt.statistic# = vsst.statistic# and vsst.sid = vses.sid andVSES.USERNAME LIKE ('ATTRIBDW_OWN') ANDvstt.name in ('session pga memory', 'session pga memory max', 'session uga memory','session uga memory max', 'session cursor cache count', 'session cursor cache hits', 'session stored procedure space', 'opened cursors current', 'opened cursors cumulative') andvses.username is not null group by vsst.sid, vses.username, vstt.name order by vsst.sid, vses.username, vstt.name OLAP PGA USE select 'OLAP Pages Occupying: '|| round((((select sum(nvl(pool_size,1)) from v$aw_calc)) / (select value from v$pgastat where name = 'total PGA inuse')),2)*100||'%' info from dual union select 'Total PGA Inuse Size: '||value/1024||' KB' info from v$pgastat where name = 'total PGA inuse' union select 'Total OLAP Page Size: '|| round(sum(nvl(pool_size,1))/1024,0)||' KB' info from v$aw_calc order by info desc OLAP PGA USAGE PER USER select vs.username, vs.sid, round(pga_used_mem/1024/1024,2)||' MB' pga_used, round(pga_max_mem/1024/1024,2)||' MB' pga_max, round(pool_size/1024/1024,2)||' MB' olap_pp, round(100*(pool_hits-pool_misses)/pool_hits,2) || '%' olap_ratio from v$process vp, v$session vs, v$aw_calc va where session_id=vs.sid and addr = paddr CUBE LOADING SCRIPT REM The 'set define off' statement is needed only if running this script through SQLPlus.REM If you are using another tool to run this script, the line below may be commented out.set define offBEGIN  DBMS_CUBE.BUILD(    'VALIDATE  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/BEGIN  DBMS_CUBE.BUILD(    '  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/ VISUALIZATION OBJECT - AW$ATTRIBDW_OWN  CREATE TABLE "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"        (            "PS#"    NUMBER(10,0),            "GEN#"   NUMBER(10,0),            "EXTNUM" NUMBER(8,0),            "AWLOB" BLOB,            "OBJNAME"  VARCHAR2(256 BYTE),            "PARTNAME" VARCHAR2(256 BYTE)        )        PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE        (            BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "AWLOB"        )        STORE AS SECUREFILE        (            TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        PARTITION BY RANGE        (            "GEN#"        )        SUBPARTITION BY HASH        (            "PS#",            "EXTNUM"        )        SUBPARTITIONS 8        (            PARTITION "PTN1" VALUES LESS THAN (1) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE READS LOGGING NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP661" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP662" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP663" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP664" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP665" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP666" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP667" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP668" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" ) ,            PARTITION "PTNN" VALUES LESS THAN (MAXVALUE) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP669" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP670" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP671" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP672" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP673" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP674" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP675" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP676" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" )        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."ATTRIBDW_OWN_I$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        "PS#", "GEN#", "EXTNUM"    )    PCTFREE 10 INITRANS 4 MAXTRANS 255 COMPUTE STATISTICS STORAGE    (        INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT    )    TABLESPACE "ATTRIBDW_DATA" ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000406980C00004$$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOCAL (PARTITION "SYS_IL_P711" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP695" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP696" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP697" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP698" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP699" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP700" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP701" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP702" TABLESPACE "ATTRIBDW_DATA" ) , PARTITION "SYS_IL_P712" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP703" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP704" TABLESPACE        "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP705" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP706" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP707" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP708" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP709" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP710" TABLESPACE "ATTRIBDW_DATA" ) ) PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE BUILD LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_BUILD_LOG"        (            "BUILD_ID"          NUMBER,            "SLAVE_NUMBER"      NUMBER,            "STATUS"            VARCHAR2(10 BYTE),            "COMMAND"           VARCHAR2(25 BYTE),            "BUILD_OBJECT"      VARCHAR2(30 BYTE),            "BUILD_OBJECT_TYPE" VARCHAR2(10 BYTE),            "OUTPUT" CLOB,            "AW"            VARCHAR2(30 BYTE),            "OWNER"         VARCHAR2(30 BYTE),            "PARTITION"     VARCHAR2(50 BYTE),            "SCHEDULER_JOB" VARCHAR2(100 BYTE),            "TIME" TIMESTAMP (6)WITH TIME ZONE,        "BUILD_SCRIPT" CLOB,        "BUILD_TYPE"            VARCHAR2(22 BYTE),        "COMMAND_DEPTH"         NUMBER(2,0),        "BUILD_SUB_OBJECT"      VARCHAR2(30 BYTE),        "REFRESH_METHOD"        VARCHAR2(1 BYTE),        "SEQ_NUMBER"            NUMBER,        "COMMAND_NUMBER"        NUMBER,        "IN_BRANCH"             NUMBER(1,0),        "COMMAND_STATUS_NUMBER" NUMBER,        "BUILD_NAME"            VARCHAR2(100 BYTE)        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "OUTPUT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        LOB        (            "BUILD_SCRIPT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00013$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00007$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG" ( PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE DIMENSION COMPILE  CREATE TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"        (            "ID"               NUMBER,            "SEQ_NUMBER"       NUMBER,            "ERROR#"           NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE"    VARCHAR2(2000 BYTE),            "DIMENSION"        VARCHAR2(100 BYTE),            "DIMENSION_MEMBER" VARCHAR2(100 BYTE),            "MEMBER_ANCESTOR"  VARCHAR2(100 BYTE),            "HIERARCHY1"       VARCHAR2(100 BYTE),            "HIERARCHY2"       VARCHAR2(100 BYTE),            "ERROR_CONTEXT" CLOB        )        SEGMENT CREATION DEFERRED PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING TABLESPACE "ATTRIBDW_DATA" LOB        (            "ERROR_CONTEXT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION"IS    'Name of dimension being compiled';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION_MEMBER"IS    'Problem dimension member';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."MEMBER_ANCESTOR"IS    'Problem dimension member''s parent';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY1"IS    'First hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY2"IS    'Second hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_CONTEXT"IS    'Extra information for error';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"IS    'Cube dimension compile log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407307C00010$$" ON "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE( INITIAL 1048576 NEXT 1048576 MAXEXTENTS 2147483645) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE OPERATING LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"        (            "INST_ID"    NUMBER NOT NULL ENABLE,            "SID"        NUMBER NOT NULL ENABLE,            "SERIAL#"    NUMBER NOT NULL ENABLE,            "USER#"      NUMBER NOT NULL ENABLE,            "SQL_ID"     VARCHAR2(13 BYTE),            "JOB"        NUMBER,            "ID"         NUMBER,            "PARENT_ID"  NUMBER,            "SEQ_NUMBER" NUMBER,            "TIME" TIMESTAMP (6)WITH TIME ZONE NOT NULL ENABLE,        "LOG_LEVEL"    NUMBER(4,0) NOT NULL ENABLE,        "DEPTH"        NUMBER(4,0),        "OPERATION"    VARCHAR2(15 BYTE) NOT NULL ENABLE,        "SUBOPERATION" VARCHAR2(20 BYTE),        "STATUS"       VARCHAR2(10 BYTE) NOT NULL ENABLE,        "NAME"         VARCHAR2(20 BYTE) NOT NULL ENABLE,        "VALUE"        VARCHAR2(4000 BYTE),        "DETAILS" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "DETAILS"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."INST_ID"IS    'Instance ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SID"IS    'Session ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SERIAL#"IS    'Session serial#';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."USER#"IS    'User ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SQL_ID"IS    'Executing SQL statement ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."JOB"IS    'Identifier of job';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."PARENT_ID"IS    'Parent operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."TIME"IS    'Time of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."LOG_LEVEL"IS    'Verbosity level of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DEPTH"IS    'Nesting depth of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."OPERATION"IS    'Current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SUBOPERATION"IS    'Current suboperation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."STATUS"IS    'Status of current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."NAME"IS    'Name of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."VALUE"IS    'Value of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DETAILS"IS    'Extra information for record';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"IS    'Cube operations log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407301C00018$$" ON "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE REJECTED RECORDS CREATE TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"        (            "ID"            NUMBER,            "SEQ_NUMBER"    NUMBER,            "ERROR#"        NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE" VARCHAR2(2000 BYTE),            "RECORD#"       NUMBER(38,0),            "SOURCE_ROW" ROWID,            "REJECTED_RECORD" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "REJECTED_RECORD"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."RECORD#"IS    'Rejected record number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SOURCE_ROW"IS    'Rejected record''s ROWID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."REJECTED_RECORD"IS    'Rejected record copy';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"IS    'Cube rejected records log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407304C00007$$" ON "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;

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• Interactive Reporting Translation Workbench utility is available

  - by THE

  As you may have seen in our  Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found  here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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• 20 Jahre Solaris - 25 Jahre SPARC!

  - by Stefan Hinker

  Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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• Iterative and Incremental Principle Series 1: The Dreaded Assignment

  - by llowitz

  A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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• ADF is YouTubed

  - by Chris Muir

  A blog post along the lines of "your wishes are our command". ADF developers are hopefully aware of our ADF Insider Essentials recordings, a page full of presentations from small to large topics on all-things-ADF.  A couple of customers have pointed out these recordings aren't accessible via the iPad and other Apple OSX devices thanks to the recordings being wrapped in an Adobe Flash applet. To satisfy this need we've now uploaded all of the videos as MP4s to our ADF Insider Essentials YouTube channel for your iPad viewing pleasure.  So now regardless if you're sitting at your PC or on the couch with your iPad, you can enjoy my horrible Aussie accent amongst the more professional ADF presentations from my colleagues ;-) Make sure to subscribe to the YouTube channel to receive notifications of newly uploaded content. 

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• Where I missed boot.properties.?

  - by Dyade, Shailesh M

  Today one of my customer was trying to start the WebLogic Server ( Production Instance) , though he was trying to start the server in a standard way, but it was failing due to below error :   ####<Oct 22, 2012 12:14:43 PM BST> <Warning> <Security> <BanifB1> <> <main> <> <> <> <1350904483998> <BEA-090066> <Problem handling boot identity. The following exception was generated: weblogic.security.internal.encryption.EncryptionServiceException: weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed> And it started failing into below causes. ####<Oct 22, 2012 12:16:45 PM BST> <Critical> <WebLogicServer> <BanifB1> <AdminServer> <main> <<WLS Kernel>> <> <> <1350904605837> <BEA-000386> <Server subsystem failed. Reason: java.lang.AssertionError: java.lang.reflect.InvocationTargetException java.lang.AssertionError: java.lang.reflect.InvocationTargetException weblogic.security.internal.encryption.EncryptionServiceException: weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed at weblogic.security.internal.encryption.JSafeSecretKeyEncryptor.decryptSecretKey(JSafeSecretKeyEncryptor.java:121) Customer was facing this issue without any changes in the system, it was stable suddenly started seeing this issue last night. When we checked, customer was manually entering the username and password, config.xml had the entries encrypted However when verified, customer had the boot.properties at the Servers/AdminServer/security folder and DomainName/security didn't have this file. Adding boot.properies fixed the issue. Regards Shailesh Dyade 

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• Recordings Available - Features & Functions Forms Module

  - by MHundal

  ETPM provides robust Forms functionality that allows implementations to configure Registration & Tax Forms, configure Form Rules and process the Forms.  The Forms Definition allows for defining the Form Sections and Form Lines.  The Forms Generator uses the Forms Definition details to create the necessary Business Objects, Application Security and User Interfaces to allow interaction with the Forms.  Form Rules are used for validation of the Form Line details and creating entities in the system (creating taxpayers, accounts, financial transactions, etc...). The following recordings provide an overview of the Forms Definition Process, Form Rules and other important concepts part of the Forms Module. Forms Module Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66851417&rKey=7de22df4978e7974 Forms Configuration Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66964342&rKey=ea564cfd701bb32d Form Rules Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66966652&rKey=2e02c1e28e058d70  

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• Kostenlose Openbooks: Handbuch zu Ubuntu GNU/Linux 12.04 LTS

  - by britta wolf

  Ab sofort steht das umfassende Handbuch zu Ubuntu GNU/Linux 12.04 LTS als kostenloses Openbook auf der Website von Galileo Computing zur Verfügung. Mit diesem Standardwerk lernt man alles Wissenswerte über die Linux-Distribution Ubuntu »Precise Pangolin« kennen. Das Buch überzeugt durch seine Themenvielfalt und Vollständigkeit. Von der Installation, der Benutzeroberfläche »Unity«, der Paketverwaltung über Optimierung, Programmierung, Migration und Kernelkompilierung bis hin zur Virtualisierung und Serverkonfiguration finden die Leser alle wichtigen Fragen in diesem über 1.000 Seiten starken Buch beantwortet. Darüber hinaus profitieren sie von mehr als 300 eigens gekennzeichneten Tipps und Tricks sowie von zahlreichen Praxisworkshops. Sowohl Einsteiger, erfahrene Anwender als auch Profis profitieren von diesem Handbuch. Die HTML-Version kann bequem im Browser gelesen werden. Das gedruckte Buch ist im Buchhandel erhältlich. Link zum Openbook: http://openbook.galileocomputing.de/ubuntu/ 

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• Web Services Example - Part 2: Programmatic

  - by Denis T

  In this edition of the ADF Mobile blog we'll tackle part 2 of our Web Service examples.  In this posting we'll take a look at using a SOAP Web Service but calling it programmatically in code and parsing the return into a bean. Getting the sample code: Just click here to download a zip of the entire project.  You can unzip it and load it into JDeveloper and deploy it either to iOS or Android.  Please follow the previous blog posts if you need help getting JDeveloper or ADF Mobile installed.  Note: This is a different workspace than WS-Part1 Defining our Web Service: Just like our first installment, we are using the same public weather forecast web service provided free by CDYNE Corporation.  Sometimes this service goes down so please ensure you know it's up before reporting this example isn't working. We're going to concentrate on the same two web service methods, GetCityForecastByZIP and GetWeatherInformation. Defing the Application: The application setup is identical to the Weather1 version.  There are some improvements to the data that is displayed as part of this example though.  Now we are able to show the associated image along with each forecast line when using the Forecast By Zip feature.  We've also added the temperature Hi/Low values into the UI. Summary of Fundamental Changes In This Application The most fundamental change is that we're binding the UI to the Bean Data Controls instead of directly to the Web Service Data Controls.  This gives us much more flexibility to control the shape of the data and allows us to do caching of the data outside of the Web Service.  This way if your application is, say offline, your bean could still populate with data from a local cache and still show you some UI as opposed to completely failing because you don't have any connectivity. In general we promote this type of programming technique with ADF Mobile to insulate your application from any issues with network connectivity. What's different with this example? We have setup the Web Service DC the same way but now we have managed beans to process the data.  The following classes define the "Model" of our application:  CityInformation-CityForecast-Forecast, WeatherInformation-WeatherDescription.  We use WeatherBean for UI interaction to the model layer.  If you look through this example, we don't really do that much with the java code except use it to grab the image URL from the weather description.  In a more realistic example, you might be using some JDBC classes to persist the data to a local database. To have a good architecture it is always good to keep your model and UI layers separate.  This gets muddied if you start to use bindings on a page invoked from Java code and this java code starts to become your "model" layer.  Since bindings are page specific, your model layer starts to become entwined with your UI.  Not good!  To help with this, we've added some utility functions that let you invoke DC methods without having a binding and thus execute methods from your "model" layer without requiring a binding in your page definition.  We do this with the invokeDataControlMethod of the AdfmfJavaUtilities class.  An example of this method call is available in line 95 of WeatherInformation.java and line 93 of CityInformation.Java. What's a GenericType? Because Web Service Data Controls (and also URL Data Controls AKA REST) use generic name/value pairs to define their structure and don't have strongly typed objects, these are actually stored internally as GenericType objects.  The GenericType class is simply a property map of name/value pairs that can be hierarchical.  There are methods like getAttribute where you supply the index of the attribute or it's string property name.  Why is this important to know?  Because invokeDataControlMethod returns GenericType objects and developers either need to parse these GenericType objects themselves or use one of our helper functions. GenericTypeBeanSerializationHelper This class does exactly what it's name implies.  It's a helper class for developers to aid in serialization of GenericTypes to/from java objects.  This is extremely handy if you have a large GenericType object with many attributes (or you're just lazy like me!) and you just want to parse it out into a real java object you can use more easily.  Here you would use the fromGenericType method.  This method takes the class of the Java object you wish to return and the GenericType as parameters.  The method then parses through each attribute in the GenericType and uses reflection to set that same attribute in the Java class.  Then the method returns that new object of the class you specified.  This is obviously very handy to avoid a lot of shuffling code between GenericType and your own Java classes.  The reverse method, toGenericType is also available when you want to go the other way.  In this case you supply the string that represents the package location in the DataControl definition (Example: "MyDC.myParams.MyCollection") and then pass in the Java object you have that holds the data and a GenericType is returned to you.  Again, it will use reflection to calculate the attributes that match between the java class and the GenericType and call the getters/setters on those. Issues and Possible Improvements: In the next installment we'll show you how to make your web service calls asynchronously so your UI will fill dynamically when the service call returns but in the meantime you show the data you have locally in your bean fed from some local cache.  This gives your users instant delivery of some data while you fetch other data in the background.

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• Siebel 2012-IP Release is now GA

  - by Richard Lefebvre

  The Siebel development team is pleased to announce the general availability of the highly anticipated 2012 Siebel Innovation Pack on 12/12/2012. The journey began last year as a concept at Open World that invigorated the Siebel customer base and partners across the globe, culminating in this 2012-IP release that delivers much valued usability enhancements on an existing release. Open UI and Siebel Mobile are the key innovations that are released as part of the 2012-IP on both 8.1.1.9 and the 8.2.2.2 releases. These innovations are a giant leap forward in facilitating Siebel usability while supporting multiple browsers and devices. Siebel Mobile released as part of the IP provide connected Mobile solutions that support key Horizontal Sales, Field Service, Life Sciences and Consumer Goods flows. See the Siebel Open UI Dada Sheet here.

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• Another Custom Property Locator: a Library of Books

  - by Cindy McMullen

  Introduction The previous post gave an introduction to custom property locators and showed how create one using JDeveloper.  This post continues on the custom locator theme, with a slightly more complex locator: a library of books.  It demonstrates using the DAO pattern to delegate data access from the Locator, which is likely how many actual backing stores will integrate with the Locator.  You can imagine, rather than a library of books, the data store might be a user database of sorts.  The same sort of pattern would apply. This post uses the BookLocator example originally shown in the WebCenter documentation, but has: updated the source code to reflect the final Property APIs includes the steps for generating the namespace and property definition files via JDeveloper detailed usage of the PropertyService APIs Getting Started If you're new to JDeveloper, you might want to check out this tutorial.  There is also the "Jump-Start to using Personalization" blog post that you might find useful.  Otherwise, if you're already familiar with both, you can skip those tutorials and jump right in to using JDeveloper. Download the BookLocator.zip file (which has been updated from the original post) and unzip it to a new directory.  Start JDeveloper, navigate to the BookLocator.jws file, and open it.   It should look something like this: The Properties Namespace file contains the property definitions and property set definitions you define.  It is explained more in detail in the Namespace documentation.  Although this example doesn't show it, the property set definitions have the ability to reference multiple locators per property.   This can be done by right-clicking on the 'Locator Info' box.  Configure the contents of the Locator Map  by editing locators and mapping them to available property names in the property set definition. Compiling, deploying, and running your locator The rest of the steps in this tutorial basically follow those in the previous blog on custom locators, and won't be repeated here.   A scenario to invoke your locator is included with the sample app: see BookProperties.scenarios_diagram above.  Summary This post demonstrates a simple library of books accessed by the BookPropertyLocator via the DAO layer.  This is a useful pattern for more realistic property retrievals, such as a backing user store.  It also points out the possibility of retrieving properties from multiple locators, which would be quite handy to retrieve user attributes from multiple sources.

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• Social Engagement: One Size Doesn't Fit Anyone

  - by Mike Stiles

  The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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• "Data Warehousing Gets Extreme"

  Oracle delivers the HP Oracle Database Machine and the HP Oracle Exadata Storage Server.

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• EBS Concurrent Processing Information Center

  - by LuciaC

  Do you have problems or questions about concurrent request processing?  Do you want to know: How and when to run CP Diagnostics? What are the latest Hot Topics being looked at for Concurrent Processing? All about the Concurrent Process Analyzer self-service Health-Check script? Go to the EBS Concurrent Processing Information Center (Doc ID 1304305.1) and find out the above and lots more!

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• OBIA on Teradata - Part 1 Loader and Monitoring

  - by Mohan Ramanuja

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of-the-box (OOB) OBIA Informatica mappings come with TPump loader.   TPUMP  FASTLOAD TPump does not lock the table. FastLoad applies exclusive lock on the table. The table that TPump is loading can have data. The table that FastLoad is loading needs to be empty. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} TPump is not efficient with lookups. FastLoad is more efficient in the absence of lookups. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of the box Informatica mappings come with TPump loader. There is chance for bottleneck in writer thread The out-of the box tables in Teradata supplied with OBAW features all Dimension and Fact tables using ROW_WID as the key for primary index. Also, all staging tables use integration_id as the key for primary index. This reduces skewing of data across Teradata AMPs.You can use an SQL statement similar to the following to determine if data for a given table is distributed evenly across all AMP vprocs. The SQL statement displays the AMP with the most used through the AMP with the least-used space, investigating data distribution in the Message table in database RST.SELECT vproc,CurrentPermFROM DBC.TableSizeWHERE Databasename = ‘PRJ_CRM_STGC’AND Tablename = ‘w_party_per_d’ORDER BY 2 descIf you suspect distribution problems (skewing) among AMPS, the following is a sample of what you might enter for a three-column PI:SELECT HASHAMP (HASHBUCKET (HASHROW (col_x, col_y, col_z))), count (*)FROM hash15GROUP BY 1ORDER BY 2 desc; ETL Error Monitoring Error Table – These are tables that start with ET. Location and name can be specified in Informatica session as well as the loader connection.Loader Log – Loader log is available in the Informatica server under the session log folder. These give feedback on the loader parameters such as Packing Factor to use. These however need to be monitored in the production environment. The recommendations made in one environment may not be used in another environment.Log Table – These are tables that start with TL. These are sparse on information.Bad File – This is the Informatica file generated in case there is data quality issues

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• Four Easy Ways to Save a Rocky CRM Relationship

  - by Divya Malik

   Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is  an Application Sales rep based out of Minneapolis, MN.  You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the excitement fades away.  The honeymoon period gives way to the old routines you had, before you committed to each other and you eventually begin doing things apart from one another.  I’m not talking about a marriage…  Well, I guess I am.Commitment to a CRM tool and building a deep and lasting relationship is not much different than the basics of a traditional love story.  After your controlled CRM pilot program, and maybe the National Sales Meeting where you couldn’t escape those three wonderful letters, CRM, you will soon find that if you haven’t designed an environment where it’s going to enable your reps to make more money, the relationship is doomed.   . If you’re currently in a dysfunctional CRM relationship, here are 4 simple tips to re-engaging users and getting that spark back. Shadow a Sales Rep:   Chances are you can find out exactly what is preventing your sales reps from using the application by simply watching how they go about their day.  Sales reps are driven by money, not by additional administrative duties.  Your system needs to be setup so that they can get the information they need quickly, facilitate making key updates and run their business out of one easy-to-use application.  Increase your sales team’s productivity by 5% automatically:    Cancel the weekly forecast calls with your reps and require them update their opportunities in CRM.  Something else that I’ve seen work extremely well, is when you do Monthly or Quarterly reviews, do not let your sales reps bring anything into the room with them; no spreadsheets, notebooks, or computers.  Everything they need to tell you should be able to be put into CRM and fully accessible by the Sales Manager at any time.  Tool time:      Make sure the tools that you have selected meet both your short-term goals and your long term goals.   You need tools that can adapt like your business does.  You probably can’t wait two months for an update to a picklist value or for the addition of a simple workflow rule.  Do you feel the tools that are in place can create the experience you want for your users? and finally, if all else fails... Keep It Simple, Stupid:     Do you really need to require 15 fields to create an Opportunity?  Do you need to clutter the interface with different reports that don’t add daily value?  Most CRM systems on the market today are flexible enough today that your admin could clean up most of the unnecessary interface ‘noise’ in a few hours.  If they're not, see #3. Every strong relationship can be tedious at times, you’ll fight and eventually make amends, you may even threaten to upgrade to a newer model…  But be patient and think about what you want to achieve and you’ll find a partner for life.

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• Same SELECT used in an INSERT has different execution plan

  - by amacias

  A customer complained that a query and its INSERT counterpart had different execution plans, and of course, the INSERT was slower. First lets look at the SELECT : SELECT ua_tr_rundatetime,        ua_ch_treatmentcode,        ua_tr_treatmentcode,        ua_ch_cellid,        ua_tr_cellid FROM   (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE,                         CH.cellid        AS UA_CH_CELLID         FROM    CH,                 DL         WHERE  CH.contactdatetime > SYSDATE - 5                AND CH.treatmentcode = DL.treatmentcode) CH_CELLS,        (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE,                         T.cellid        AS UA_TR_CELLID,                         T.rundatetime   AS UA_TR_RUNDATETIME         FROM    T,                 DL         WHERE  T.treatmentcode = DL.treatmentcode) TRT_CELLS WHERE  CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;  The query has 2 DISTINCT subqueries.  The execution plan shows one with DISTICT Placement transformation applied and not the other. The view in Step 5 has the prefix VW_DTP which means DISTINCT Placement. -------------------------------------------------------------------- | Id  | Operation                    | Name            | Cost (%CPU) -------------------------------------------------------------------- |   0 | SELECT STATEMENT             |                 |   272K(100) |*  1 |  HASH JOIN OUTER             |                 |   272K  (1) |   2 |   VIEW                       |                 |  4408   (1) |   3 |    HASH UNIQUE               |                 |  4408   (1) |*  4 |     HASH JOIN                |                 |  4407   (1) |   5 |      VIEW                    | VW_DTP_48BAF62C |  1660   (2) |   6 |       HASH UNIQUE            |                 |  1660   (2) |   7 |        TABLE ACCESS FULL     | DL              |  1644   (1) |   8 |      TABLE ACCESS FULL       | T               |  2744   (1) |   9 |   VIEW                       |                 |   267K  (1) |  10 |    HASH UNIQUE               |                 |   267K  (1) |* 11 |     HASH JOIN                |                 |   267K  (1) |  12 |      PARTITION RANGE ITERATOR|                 |   266K  (1) |* 13 |       TABLE ACCESS FULL      | CH              |   266K  (1) |  14 |      TABLE ACCESS FULL       | DL              |  1644   (1) -------------------------------------------------------------------- Query Block Name / Object Alias (identified by operation id): -------------------------------------------------------------    1 - SEL$1    2 - SEL$AF418D5F / TRT_CELLS@SEL$1    3 - SEL$AF418D5F    5 - SEL$F6AECEDE / VW_DTP_48BAF62C@SEL$48BAF62C    6 - SEL$F6AECEDE    7 - SEL$F6AECEDE / DL@SEL$3    8 - SEL$AF418D5F / T@SEL$3    9 - SEL$2        / CH_CELLS@SEL$1   10 - SEL$2   13 - SEL$2        / CH@SEL$2   14 - SEL$2        / DL@SEL$2 Predicate Information (identified by operation id): ---------------------------------------------------    1 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE")    4 - access("T"."TREATMENTCODE"="ITEM_1")   11 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE")   13 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5) The outline shows PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3") indicating that the QB3 is the one that got the transformation. Outline Data -------------   /*+       BEGIN_OUTLINE_DATA       IGNORE_OPTIM_EMBEDDED_HINTS       OPTIMIZER_FEATURES_ENABLE('11.2.0.3')       DB_VERSION('11.2.0.3')       ALL_ROWS       OUTLINE_LEAF(@"SEL$2")       OUTLINE_LEAF(@"SEL$F6AECEDE")       OUTLINE_LEAF(@"SEL$AF418D5F") PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3")       OUTLINE_LEAF(@"SEL$1")       OUTLINE(@"SEL$48BAF62C")       OUTLINE(@"SEL$3")       NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1")       NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1")       LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1")       USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1")       FULL(@"SEL$2" "CH"@"SEL$2")       FULL(@"SEL$2" "DL"@"SEL$2")       LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2")       USE_HASH(@"SEL$2" "DL"@"SEL$2")       USE_HASH_AGGREGATION(@"SEL$2")       NO_ACCESS(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C")       FULL(@"SEL$AF418D5F" "T"@"SEL$3")       LEADING(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C" "T"@"SEL$3")       USE_HASH(@"SEL$AF418D5F" "T"@"SEL$3")       USE_HASH_AGGREGATION(@"SEL$AF418D5F")       FULL(@"SEL$F6AECEDE" "DL"@"SEL$3")       USE_HASH_AGGREGATION(@"SEL$F6AECEDE")       END_OUTLINE_DATA   */ The 10053 shows there is a comparative of cost with and without the transformation. This means the transformation belongs to Cost-Based Query Transformations (CBQT). In SEL$3 the optimization of the query block without the transformation is 6659.73 and with the transformation is 4408.41 so the transformation is kept. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#3) DP: Checking validity of distinct placement for query block SEL$3 (#3) DP: Using search type: linear DP: Considering distinct placement on query block SEL$3 (#3) DP: Starting iteration 1, state space = (5) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 6659.73 DP: Starting iteration 2, state space = (5) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Updated best state, Cost = 4408.41 DP: Doing DP on the original QB. DP: Doing DP on the preserved QB. In SEL$2 the cost without the transformation is less than with it so it is not kept. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#2) DP: Checking validity of distinct placement for query block SEL$2 (#2) DP: Using search type: linear DP: Considering distinct placement on query block SEL$2 (#2) DP: Starting iteration 1, state space = (3) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 267936.93 DP: Starting iteration 2, state space = (3) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Not update best state, Cost = 267951.66 To the same query an INSERT INTO is added and the result is a very different execution plan. INSERT  INTO cc               (ua_tr_rundatetime,                ua_ch_treatmentcode,                ua_tr_treatmentcode,                ua_ch_cellid,                ua_tr_cellid)SELECT ua_tr_rundatetime,       ua_ch_treatmentcode,       ua_tr_treatmentcode,       ua_ch_cellid,       ua_tr_cellidFROM   (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE,                        CH.cellid        AS UA_CH_CELLID        FROM    CH,                DL        WHERE  CH.contactdatetime > SYSDATE - 5               AND CH.treatmentcode = DL.treatmentcode) CH_CELLS,       (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE,                        T.cellid        AS UA_TR_CELLID,                        T.rundatetime   AS UA_TR_RUNDATETIME        FROM    T,                DL        WHERE  T.treatmentcode = DL.treatmentcode) TRT_CELLSWHERE  CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;----------------------------------------------------------| Id  | Operation                     | Name | Cost (%CPU)----------------------------------------------------------|   0 | INSERT STATEMENT              |      |   274K(100)|   1 |  LOAD TABLE CONVENTIONAL      |      |            |*  2 |   HASH JOIN OUTER             |      |   274K  (1)|   3 |    VIEW                       |      |  6660   (1)|   4 |     SORT UNIQUE               |      |  6660   (1)|*  5 |      HASH JOIN                |      |  6659   (1)|   6 |       TABLE ACCESS FULL       | DL   |  1644   (1)|   7 |       TABLE ACCESS FULL       | T    |  2744   (1)|   8 |    VIEW                       |      |   267K  (1)|   9 |     SORT UNIQUE               |      |   267K  (1)|* 10 |      HASH JOIN                |      |   267K  (1)|  11 |       PARTITION RANGE ITERATOR|      |   266K  (1)|* 12 |        TABLE ACCESS FULL      | CH   |   266K  (1)|  13 |       TABLE ACCESS FULL       | DL   |  1644   (1)----------------------------------------------------------Query Block Name / Object Alias (identified by operation id):-------------------------------------------------------------   1 - SEL$1   3 - SEL$3 / TRT_CELLS@SEL$1   4 - SEL$3   6 - SEL$3 / DL@SEL$3   7 - SEL$3 / T@SEL$3   8 - SEL$2 / CH_CELLS@SEL$1   9 - SEL$2  12 - SEL$2 / CH@SEL$2  13 - SEL$2 / DL@SEL$2Predicate Information (identified by operation id):---------------------------------------------------   2 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE")   5 - access("T"."TREATMENTCODE"="DL"."TREATMENTCODE")  10 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE")  12 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5)Outline Data-------------  /*+      BEGIN_OUTLINE_DATA      IGNORE_OPTIM_EMBEDDED_HINTS      OPTIMIZER_FEATURES_ENABLE('11.2.0.3')      DB_VERSION('11.2.0.3')      ALL_ROWS      OUTLINE_LEAF(@"SEL$2")      OUTLINE_LEAF(@"SEL$3")      OUTLINE_LEAF(@"SEL$1")      OUTLINE_LEAF(@"INS$1")      FULL(@"INS$1" "CC"@"INS$1")      NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1")      NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1")      LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1")      USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1")      FULL(@"SEL$2" "CH"@"SEL$2")      FULL(@"SEL$2" "DL"@"SEL$2")      LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2")      USE_HASH(@"SEL$2" "DL"@"SEL$2")      USE_HASH_AGGREGATION(@"SEL$2")      FULL(@"SEL$3" "DL"@"SEL$3")      FULL(@"SEL$3" "T"@"SEL$3")      LEADING(@"SEL$3" "DL"@"SEL$3" "T"@"SEL$3")      USE_HASH(@"SEL$3" "T"@"SEL$3")      USE_HASH_AGGREGATION(@"SEL$3")      END_OUTLINE_DATA  */ There is no DISTINCT Placement view and no hint.The 10053 trace shows a new legend "DP: Bypassed: Not SELECT"implying that this is a transformation that it is possible only for SELECTs. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#4) DP: Checking validity of distinct placement for query block SEL$3 (#4) DP: Bypassed: Not SELECT. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#3) DP: Checking validity of distinct placement for query block SEL$2 (#3) DP: Bypassed: Not SELECT. In 12.1 (and hopefully in 11.2.0.4 when released) the restriction on applying CBQT to some DMLs and DDLs (like CTAS) is lifted.This is documented in BugTag Note:10013899.8 Allow CBQT for some DML / DDLAnd interestingly enough, it is possible to have a one-off patch in 11.2.0.3. SQL> select DESCRIPTION,OPTIMIZER_FEATURE_ENABLE,IS_DEFAULT     2  from v$system_fix_control where BUGNO='10013899'; DESCRIPTION ---------------------------------------------------------------- OPTIMIZER_FEATURE_ENABLE  IS_DEFAULT ------------------------- ---------- enable some transformations for DDL and DML statements 11.2.0.4                           1

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• NightHacking Tour Across Europe

  - by Tori Wieldt

  Java Evangelist Stephen Chin (@steveonjava) is motorcycling across Europe, and dropping in on developers and Java User Groups to talk about Java and do some hacking. What's cool is you'll be able to be a part of it too: watch via live streaming, and interact using #nighthacking on Twitter. The tour will kickoff stateside with a visit to James Gosling (Father of the Java Language) - Wednesday Oct 24 at 11AM  PST.  Some noteworthy stops on the tour include: Ben Evans (LJC Leader and Author) - Saturday Oct 27 at 8PM BST (12PM PST) Adam Bien (Java Champion and Author) - Friday Nov 2 at 11AM CEST (2AM PST) Andres Almiray (Griffon Founder and Author) - Sunday Nov 4 at 8PM CEST (11AM PST) In total, there will be over 20 different interviews, several JUG visits, and special coverage of J-Fall and Devoxx conference.You can view the full schedule and watch streaming video at nighthacking.com.

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• ADF Faces Skin Editor - How to Work with It

  - by Shay Shmeltzer

  The ODTUG Kscop11 conference was a great success with lots of sessions about FMW running in a special track. I did several sessions and labs in the conference, and I thought it might be a good idea to at least give you a taste of what you might have missed. So here is most of what I demoed in my ADF Faces Skinning session (not all though - that session was 60 minutes long, and while everyone did end up going out of the building in the middle because of a fire drill for about 5 minutes, there was other things covered in the session as well). In the demo here you'll see how to generate new images and default color scheme, how to identify a component class with Firebug, how to skin a component, how to identify the global selector of a property, how to change fonts and how to change strings. By the way, for more on ADF Skinning you should also listen to the ADF Insider seminar that Frank Nimphius recorded on skinning, it will give you better understanding of the overall skinning process. P.S. in the demo I add an entry to the web.xml file which prevent ADF Faces from compressing the HTML that is generated. The entry is for org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION  and I set it to true. This is very useful when you work on creating the skin, but don't forget to un-set it before you go production.

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